TEDWomen 2010
Sheikha Al Mayassa: Globalizing the local, localizing the global
Šeika Al Majasa (Sheikha Al Mayassa): Globalizacija lokalnog, lokalizacija globalnog
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Šeika Al Majsad, mecena umetnika, pripovedača i režisera u Kataru govori o tome kako umetnost i kultura stvaraju identitet jedne države, i omogućavaju svim zemljama da podele svoj jedinstveni identitet sa čitavim svetom. Kao što ona reče: "Ne želimo svi da budemo isti, ali želimo da razumemo jedni druge."
Sheikha Al Mayassa - Founder, Doha Film Institute
Sheikha Al Mayassa is the young and progressive force behind Qatar's mission to become the Middle East's foremost destination for the arts and culture. Full bio
Sheikha Al Mayassa is the young and progressive force behind Qatar's mission to become the Middle East's foremost destination for the arts and culture. Full bio
Double-click the English transcript below to play the video.
00:15
Both myself and my brother
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I moj brat i ja
00:17
belong to the under 30 demographic,
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imamo manje od 30 godina,
00:19
which Pat said makes 70 percent,
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a Pat nam reče da činimo 70 odsto,
00:21
but according to our statistics
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dok naša statistika kaže
00:23
it makes 60 percent of the region's population.
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da činimo 60 odsto populacije u regionu.
00:26
Qatar is no exception to the region.
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Katar nije izuzetak u regionu.
00:28
It's a very young nation led by young people.
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To je veoma mlada nacija koju vode mladi ljudi.
00:31
We have been reminiscing about the latest technologies
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Sa zadovoljstvom pričamo o novim tehnologijama,
00:34
and the iPods,
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ajPodima,
00:36
and for me the abaya,
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i u mom slučaju o abaji,
00:38
my traditional dress that I'm wearing today.
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to je moja tradicionalna haljina koju imam na sebi.
00:40
Now this is not a religious garment,
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Ovo nije religiozna odora,
00:42
nor is it a religious statement.
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i nije religiozna poruka.
00:44
Instead, it's a diverse cultural statement
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To je zapravo poruka o raznovrsnosti kultura,
00:47
that we choose to wear.
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koju biramo da nosimo.
00:49
Now I remember a few years ago,
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Sećam se da je pre par godina
00:51
a journalist asked Dr. Sheikha, who's sitting here,
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novinar pitao dr Šehku, koja sedi u publici,
00:54
president of Qatar University --
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dekana Univerziteta u Kataru,
00:56
who, by the way, is a woman --
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a dekan je žena,
00:58
he asked her whether she thought
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pitao je da li smatra
01:00
the abaya hindered or infringed her freedom in any way.
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da je abaja na bilo koji način uticala na njenu slobodu.
01:03
Her answer was quite the contrary.
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Odgovorila je potpuno suprotno tome.
01:05
Instead, she felt more free,
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Ona se oseća slobodnije,
01:07
more free because she could wear whatever she wanted
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slobodnije jer je mogla da nosi
01:09
under the abaya.
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šta god poželi ispod abaje.
01:11
She could come to work in her pajamas and nobody would care.
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Mogla je odlaziti na posao u pižami i niko to ne bi primetio.
01:14
(Laughter)
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(smeh)
01:16
Not that you do; I'm just saying.
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Ne kažem da to radiš, samo dajem primer.
01:18
(Laughter)
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(smeh)
01:20
My point is here, people have a choice --
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Želim da kažem da ljudi imaju izbor
01:22
just like the Indian lady could wear her sari
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kao što žena iz Indije može nositi svoju sari haljinu
01:24
or the Japanese woman could wear her kimono.
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ili žene iz Japana koje nose svoj kimono.
01:27
We are changing our culture from within,
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Mi iznutra menjamo svoju kulturu,
01:29
but at the same time
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ali istovremeno
01:31
we are reconnecting with our traditions.
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uspostavljamo dodir sa našom tradicijom.
01:33
We know that modernization is happening.
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Svesni smo da se modernizacija dešava.
01:35
And yes, Qatar wants to be a modern nation.
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Da, Katar želi da bude moderna nacija.
01:37
But at the same time
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Ali istovremeno uspostavljamo
01:39
we are reconnecting and reasserting our Arab heritage.
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veze i poštujemo kuluturno nasleđe Arapa.
01:42
It's important for us to grow organically.
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Važno nam je da se skladno razvijamo.
01:45
And we continuously make the conscious decision
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Neprestano donosimo svesne odluke koje omogućavaju
01:47
to reach that balance.
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održavanje te ravnoteže.
01:49
In fact, research has shown
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Istraživanja pokazuju da
01:52
that the more the world is flat,
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što je svet monotoniji,
01:54
if I use Tom Friedman's analogy,
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ako upotrebim analogiju Toma Fridmana,
01:56
or global,
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ili globalniji,
01:58
the more and more people are wanting to be different.
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sve više ljudi želi da bude različito.
02:00
And for us young people,
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Za nas mlade ljude
02:02
they're looking to become individuals
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mi želimo da postanemo pojedinci,
02:04
and find their differences amongst themselves.
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i pronađemo razlike među nama.
02:06
Which is why I prefer the Richard Wilk analogy
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Zbog toga mi je draža analogija Ričarda Vilka
02:09
of globalizing the local
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koja kaže globalizujmo lokalno
02:11
and localizing the global.
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i lokalizujmo globalno.
02:13
We don't want to be all the same,
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Mi ne želimo da svi budemo isti,
02:15
but we want to respect each other and understand each other.
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ali želimo da poštujemo i razumemo jedni druge.
02:18
And therefore tradition becomes more important,
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Usled toga tradicija postaje još značajnija,
02:20
not less important.
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a ne manje važna.
02:22
Life necessitates a universal world,
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Život zahteva univerzalni svet,
02:25
however, we believe in the security
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ali mi verujemo u sigurnost
02:27
of having a local identity.
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koju nosi lokalni identitet.
02:29
And this is what the leaders of this region
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To je ono što vođe ovog regiona
02:31
are trying to do.
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pokušavaju da urade.
02:33
We're trying to be part of this global village,
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Pokušavamo da budemo deo globalnog sela,
02:35
but at the same time we're revising ourselves
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ali istovremeno preslišavamo sami sebe
02:38
through our cultural institutions and cultural development.
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putem institucija kulture i razvoja kulture.
02:42
I'm a representation of that phenomenon.
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Ja sam tipičan primer tog fenomena.
02:45
And I think a lot of people in this room,
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Mislim da mnogo ljudi ovde
02:47
I can see a lot of you are in the same position as myself.
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slično razmišlja.
02:49
And I'm sure, although we can't see the people in Washington,
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Sigurna sam da čak i ako ne vidimo ljude u Vašingtonu,
02:52
they are in the same position.
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oni razmišljaju na isti način.
02:54
We're continuously trying to straddle
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Mi se neprekidno trudimo da spojimo
02:56
different worlds, different cultures
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različite svetove, različite kulture,
02:58
and trying to meet the challenges
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i pokušavamo da odgovorimo
03:00
of a different expectation
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na različita očekivanja
03:02
from ourselves and from others.
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od nas samih i drugih ljudi.
03:04
So I want to ask a question:
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Želim da vas pitam
03:06
What should culture in the 21st century look like?
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Kako bi trebalo da izgleda kultura u 21. veku?
03:09
In a time where the world is becoming personalized,
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U vremenu kada svet postaje personalizovan,
03:12
when the mobile phone, the burger, the telephone,
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kada sve ima lični identitet,
03:15
everything has its own personal identity,
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mobilni, hambruger, telefon,
03:17
how should we perceive ourselves
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kako treba da doživljavamo sami sebe,
03:19
and how should we perceive others?
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i kako treba doživeti druge ljude?
03:21
How does that impact our desert culture?
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Kako to utiče na našu pustinjsku kulturu?
03:24
I'm not sure of how many of you in Washington
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Ne znam koliko ste vi u Vašingtonu svesni
03:27
are aware of the cultural developments happening in the region
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razvoja kulture u regionu,
03:30
and, the more recent, Museum of Islamic Art
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i da li ste čuli za otvaranje Muzeja islamske umetnosti
03:32
opened in Qatar in 2008.
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2008. u Kataru.
03:35
I myself am personalizing these cultural developments,
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Ja lično dajem identitet ovim kulturnim dešavanjima,
03:38
but I also understand
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i potpuno mi je jasno
03:40
that this has to be done organically.
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da to treba usklađeno raditi.
03:42
Yes, we do have all the resources that we need
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Da, imamo zaista sva neophodna sredstva
03:45
in order to develop new cultural institutions,
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za razvijanje novih institucija kulture,
03:48
but what I think is more important
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ali smatram da je još važnije to
03:50
is that we are very fortunate
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što imamo sreću da nas
03:52
to have visionary leaders
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vode vizionari
03:54
who understand that this can't happen from outside,
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koji znaju da promene neće doći spolja,
03:56
it has to come from within.
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već sve mora doći iznutra.
03:58
And guess what?
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I znate šta?
04:00
You might be surprised to know that most people in the Gulf
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Verovatno će vas iznenaditi da su većinom vođe
04:03
who are leading these cultural initiatives
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ovih kulturnih inicijativa u Persijskom zalivu
04:05
happen to be women.
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žene.
04:07
I want to ask you, why do you think this is?
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Šta vi mislite zbog čega se to dešava?
04:10
Is it because it's a soft option;
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Zato što je to laka mogućnost,
04:12
we have nothing else to do?
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nemamo ništa drugo da radimo?
04:14
No, I don't think so.
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Ne, ne mislim da je to.
04:16
I think that women in this part of the world
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Smatram da su žene u ovom delu sveta
04:19
realize that culture is an important component
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shvatile da je kultura značajan alat
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to connect people
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za povezivanje ljudi
04:23
both locally and regionally.
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na lokalnom i regionalnom nivou.
04:25
It's a natural component
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To je prirodni alat
04:27
for bringing people together, discussing ideas --
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za zbližavanje ljudi, razmenu ideja,
04:30
in the same way we're doing here at TED.
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baš na način na koji se to dešava ovde na TED-u.
04:32
We're here, we're part of a community,
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Ovde smo, deo smo zajednice,
04:34
sharing out ideas and discussing them.
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delimo i pričamo o idejama.
04:37
Art becomes a very important part
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Umetnost postaje značajan aspekt
04:39
of our national identity.
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našeg nacionalnog identiteta.
04:41
The existential and social and political impact
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Egzistencijalni, socijalni i politički uticaj
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an artist has
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koji umetnik ima u procesu
04:47
on his nation's development of cultural identity
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razvoja kulturnog identiteta nacije
04:49
is very important.
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je veoma značajan.
04:51
You know, art and culture is big business.
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Znate, umetnost i kultura su veliki posao.
04:53
Ask me.
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Pitajte me.
04:55
Ask the chairpersons and CEOs
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Pitajte direktore i osnivače
04:57
of Sotheby's and Christie's.
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aukcijskih kuća Sotebi i Kristi.
04:59
Ask Charles Saatchi about great art.
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Pitajte Čarlsa Sačija o divnoj umetnosti.
05:02
They make a lot of money.
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Zarađuju mnogo novca.
05:04
So I think women in our society
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Mislim da žene u našem društvu
05:06
are becoming leaders,
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postaju vođe
05:08
because they realize
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jer su shvatile
05:10
that for their future generations,
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da je za buduće generacije
05:12
it's very important
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veoma značajno
05:14
to maintain our cultural identities.
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da održe kulturni identitet.
05:16
Why else do Greeks demand the return
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Zašto bi inače Grci zahtevali da im vrate
05:18
of the Elgin Marbles?
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Elginove mermerne skulpture?
05:20
And why is there an uproar
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Zašto se diže frka
05:22
when a private collector tries to sell his collection
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kada privatni kolekcionar pokuša da proda svoju zbirku dela
05:24
to a foreign museum?
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stranom muzeju?
05:26
Why does it take me months on end
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Zašto treba da čekam po mesec dana
05:28
to get an export license from London or New York
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da dobijem licencu za eksport iz Londona ili Njujorka,
05:31
in order to get pieces into my country?
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kako bih prenela dela u svoju zemlju?
05:34
In few hours, Shirin Neshat, my friend from Iran
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Za nekoli sati će vam se obratiti
05:37
who's a very important artist for us
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Širin Nešet, moja prijateljica iz Irana,
05:40
will be talking to you.
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veoma značajna umetnica za nas.
05:42
She lives in New York City, but she doesn't try to be a Western artist.
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Živi u Njujorku, ali ne pokušava da bude umetnica zapada.
05:45
Instead, she tries to engage
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Ona se umesto toga trudi
05:47
in a very important dialogue
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da se upusti u značajan razgovor
05:49
about her culture, nation and heritage.
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o njenoj kulturi, naciji i nasleđu.
05:51
She does that through important visual forms
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Koristi za to vizuelne forme izražavanja:
05:54
of photography and film.
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fotografiju i film.
05:56
In the same way, Qatar is trying to grow its national museums
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Na sličan način Katar pokušava da izgradi nacionalne muzeje
06:00
through an organic process from within.
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prirodnim putem koji dolazi iz nas samih.
06:03
Our mission is of cultural integration and independence.
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Naša misija jeste ostvarenje kulturne integracije i nezavisnosti.
06:06
We don't want to have what there is in the West.
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Ne želimo da preslikamo dešavanja na zapadu.
06:08
We don't want their collections.
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Ne želimo njihove zbirke.
06:10
We want to build our own identities, our own fabric,
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Želimo da izgradimo sopstveni identitet, sopstveni materijal,
06:13
create an open dialogue
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da stvorimo otvoreni dijalog
06:15
so that we share our ideas
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kako bismo podelile naše ideje
06:17
and share yours with us.
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i vi svoje sa nama.
06:19
In a few days,
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Za nekoliko dana
06:21
we will be opening the Arab Museum of Modern Art.
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ćemo otvoriti Arapski muzej moderne umetnosti.
06:24
We have done extensive research
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Sproveli smo opsežno istraživanje
06:26
to ensure that Arab and Muslim artists,
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kako bismo uključili sve arapske i muslimanske umetnike,
06:28
and Arabs who are not Muslims --
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Arape koji nisu muslimani,
06:30
not all Arabs are Muslims, by the way --
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uzgred, nisu svi Arapi muslimani,
06:32
but we make sure that they are represented
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vodimo računa da sva dela budu prikazana
06:34
in this new institution.
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u toj novoj instituciji.
06:37
This institution is government-backed
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Instituciju pomaže vlada,
06:39
and it has been the case
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i tako funkcioniše
06:41
for the past three decades.
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već tri decenije.
06:43
We will open the museum in a few days,
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Otvorićemo muzej za nekoliko dana,
06:45
and I welcome all of you to get on Qatar Airways
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i pozivam sve da se ukrcate na "Qatar Airways" linije
06:48
and come and join us.
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i pridružite nam se.
06:50
(Laughter)
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(smeh)
06:52
Now this museum is just as important to us as the West.
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Ovaj muzej nam je važan koliko i zapad.
06:56
Some of you might have heard
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Možda su neki od vas čuli za umetnika
06:58
of the Algerian artist Baya Mahieddine,
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iz Alžira, Bahiju Mahidina,
07:01
but I doubt a lot of people know
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ali sumnjam da mnogo ljudi zna
07:03
that this artist worked in Picasso's studio
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da je radio u Pikasovom studiju,
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in Paris in the 1930s.
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1930-tih u Parizu.
07:08
For me it was a new discovery.
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To je bilo otkriće za mene.
07:10
And I think with time, in the years to come
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Mislim da ćemo vremenom, u narednom periodu
07:13
we'll be learning a lot about our Picassos,
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otkrivati mnogo više Pikasa,
07:15
our Legers and our Cezannes.
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i Ležea i Sezana.
07:17
We do have artists,
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Imamo umetnike,
07:19
but unfortunately we have not discovered them yet.
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ali na žalost još uvek ih nismo otkrili.
07:22
Now visual expression is just one form
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Vizuelno izražavanje je samo jedan oblik
07:25
of culture integration.
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integracije kulture.
07:28
We have realized that recently
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Shvatili smo da u poslednje vreme
07:30
more and more people
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sve više i više ljudi
07:32
are using the means of YouTube and social networking
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koristi Jutjub i društvene mreže
07:35
to express their stories, share their photos
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kako bi ispričalo svoje priče i podelilo slike,
07:38
and tell their own stories through their own voices.
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i lično izneli svoje priče.
07:40
In a similar way,
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Slično tome,
07:42
we have created the Doha Film Institute.
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napravili smo Doha filmski institut.
07:44
Now the Doha Film Institute is an organization
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To je organizacija koja
07:47
to teach people about film and filmmaking.
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podučava ljude filmu i procesu stvaranja filma.
07:50
Last year we didn't have one Qatari woman filmmaker.
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U Kataru prošle godine nije postojala žena režiser.
07:53
Today I am proud to say
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Sa ponosom vam saopštavam
07:55
we have trained and educated
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da smo obučili
07:57
over 66 Qatari women filmmakers
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preko 66 žena režisera iz Katara
07:59
to edit, tell their own stories
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koje sada mogu da edituju, i ispričaju svojim glasom
08:01
in their own voices.
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svoje priče.
08:03
(Applause)
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(aplauz)
08:09
Now if you'll allow me, I would love to share a one-minute film
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Ako mi dozvolite, prikazala bih vam sada jednominutni film
08:12
that has proven to show
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koji je dokazao
08:14
that a 60-sec film can be as powerful as a haiku
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da film od 60 sekundi može biti moćan koliko i haiku
08:17
in telling a big picture.
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u prikazivanju opšte slike.
08:19
And this is one of our filmmakers' products.
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Ovo je delo jednog od naših filmskih režisera.
08:22
(Video) Boy: Hey listen! Did you know that the stocks are up?
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(Video) Dečak: Slušaj!
08:25
Who are you playing?
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Koga ti igraš?
08:27
Girl: Uncle Khaled. Here, put on the headscarf.
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Devojčica: Ujka Kaleda. Evo, stavi ovu maramu.
08:29
Khaled: Why would I want to put it on?
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Kaled: Zašto bih to uradio?
08:31
Girl: Do as you're told, young girl.
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Devojčica: Uradi kako ti je rečeno, devojčice.
08:33
Boy: No, you play mom and I play dad. (Girl: But it's my game.)
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Dečak: Ne, ti si mama i ja sam tata. Devojčica: Ali to je moja igra.
08:36
Play by yourself then.
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Igraj se sama onda.
08:38
Girl: Women! One word and they get upset.
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Devojčica: Žene! Jedna reč i uznemire se.
08:41
Useless.
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Beskorisno.
08:47
Thank you. Thank you!
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Hvala vam. Hvala vam.
08:51
(Applause)
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(aplauz)
08:58
SM: Going back to straddling between East and West,
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SM: Vratimo se povezivanju istoka i zapada.
09:01
last month we had our second Doha Tribeca Film Festival
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Prošlog meseca smo organizovali drugi "Doha Tribeca festival filma"
09:04
here in Doha.
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ovde u Dohi.
09:06
The Doha Tribeca Film Festival
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"Doha Tribeca festival filma"
09:08
was held at our new cultural hub, Katara.
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je održan u našoj novoj prestonici kulture, u Katari.
09:11
It attracted 42,000 people,
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Došlo je 42.000 ljudi,
09:13
and we showcased 51 films.
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i prikazali smo 51 film.
09:15
Now the Doha Tribeca Film Festival
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"Doca Tribeca festival filma"
09:17
is not an imported festival,
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nije uvezen festival,
09:19
but rather an important festival
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već je značajan festival koji se dešava
09:21
between the cities of New York and Doha.
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između Njujorka i Dohe.
09:24
It's important for two things.
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Značajan je zbog dve stvari.
09:26
First, it allows us to showcase
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Pre svega, omogućava nam da prikažemo
09:28
our Arab filmmakers and voices
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režisere i glasove Arapa
09:30
to one of the most cosmopolitan cities in the world,
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jednom od najotvorenijih gradova na svetu,
09:32
New York City.
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Njujorku.
09:34
At the same time, we are inviting them
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Istovremeno, mi njih pozivamo da nam
09:36
to come and explore our part of the world.
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se pridruže i istraže naš deo sveta.
09:38
They're learning our culture, our language, our heritage
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Upoznaju se sa našom kulturom, jezikom, nasleđem,
09:41
and realizing we're just as different
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i shvate da smo onoliko različiti
09:44
and just the same as each other.
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koliko i ličimo jedni na druge.
09:47
Now over and over again,
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Iznova i iznova su ljudi govorili:
09:49
people have said, "Let's build bridges,"
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"Izgradimo mostove",
09:51
and frankly, I want to do more than that.
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i iskreno, želim da uradim više od toga.
09:53
I would like break the walls of ignorance
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Ja želim da srušim zidove ignorisanja
09:55
between East and West --
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između istoka i zapada,
09:57
no, not the soft option that we have discussed before,
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ne želim te mlake opcije o kojima smo pričali ranije,
10:00
but rather the soft power
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već nežnu moć
10:02
that Joseph Nye has spoken about before.
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o kojoj je ranije Džozef Naj govorio.
10:05
Culture's a very important tool to bring people together.
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Kultura je veoma značajan alat za zbližavanje ljudi.
10:08
We should not underestimate it.
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Ne treba je podceniti.
10:11
"Know thyself,"
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"Upoznaj sebe",
10:13
that is the journey of self-expression and self-realization
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putovanje na kom smo sada se bavi
10:15
that we are traveling.
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izražavanjem ličnih ideja i ličnom realizacijom.
10:17
Now I don't pretend to have all the answers,
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Ne pravim se da znam sve odgovore,
10:19
but I know that me as an individual
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ali znam da ja kao jedinka,
10:21
and we as a nation
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i mi kao nacija
10:23
welcome this community
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prihvatamo ovu zajednicu koja proklamuje
10:25
of ideas worth spreading.
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ideje vredne širenja.
10:27
This is a very interesting journey.
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Ovo je veoma interesantno putovanje.
10:29
I welcome you on board
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Želim vam dobrodošlicu
10:31
for us to engage and discuss new ideas
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na putu razmene novih ideja o tome
10:34
of how to bring people together
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kako da putem inicijativa u kulturi i diskusija
10:36
through cultural initiatives and discussions.
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povežemo ljude.
10:38
Familiarity destroys and trumps fear. Try it.
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Upućenost uništava i pobeđuje strah. Probajte to.
10:42
Ladies and gentlemen, thank you very much. Shokran.
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Dame i gospodo, mnogo vam hvala. Šok-ran.
10:45
(Applause)
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(aplauz)
ABOUT THE SPEAKER
Sheikha Al Mayassa - Founder, Doha Film InstituteSheikha Al Mayassa is the young and progressive force behind Qatar's mission to become the Middle East's foremost destination for the arts and culture.
Why you should listen
As chairperson of the Qatar Museums Authority (QMA), Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani uses the rich history of her country to drive education and cross-cultural interaction today. The QMA’s flagship project is the Museum of Islamic Art, an institution built to serve as the world’s center for education and information on art in the Muslim world. According to H.E. Sheikha Al Mayassa’s vision, the museum will not only preserve and document the vast diversity of Islamic art, but also provide a welcoming place for the international community to learn more about an often-oversimplified culture.
Sheikha Al Mayassa has committed to fostering diversity and creating opportunity for all. She is also the chairperson for Reach Out to Asia (ROTA), an organization that is trying to provide access to education for underserved populations throughout Asia, regardless of gender or age. She’s continuing her own education by pursuing a graduate degree at Columbia University in New York.Sheikha Al Mayassa | Speaker | TED.com