TED2014
Avi Reichental: What's next in 3D printing
Avi Rajhental (Avi Reichental): Šta je sledeće u 3D štampanju
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Baš kao njegov voljeni deda, Avi Rajhental pravi razne stvari. Razlika je u tome što on sada može da koristi 3D štampače da napravi skoro bilo šta, od skoro bilo kog materijala. Rajhental nas provodi kroz mogućnosti 3D štampanja, za sve od štampanih slatkiša do posebno izrađenih patika.
Avi Reichental - 3D printer
At XponentialWorks, Avi Reichental is helping to imagine a future where 3D scanning-and-printing is an everyday act -- where food, clothing and objects are routinely output at home. Full bio
At XponentialWorks, Avi Reichental is helping to imagine a future where 3D scanning-and-printing is an everyday act -- where food, clothing and objects are routinely output at home. Full bio
Double-click the English transcript below to play the video.
00:12
My grandfather was a cobbler.
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Moj deda je bio obućar.
00:16
Back in the day, he made custom-made shoes.
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U to vreme je pravio cipele po narudžbini.
00:19
I never got to meet him.
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Nikada ga nisam upoznao.
00:22
He perished in the Holocaust.
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Stradao je u holokaustu.
00:24
But I did inherit his love for making,
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Ali sam nasledio njegovu ljubav
prema stvaralaštvu,
prema stvaralaštvu,
00:28
except that it doesn't exist that much anymore.
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osim što ono ne postoji baš
u današnje vreme.
u današnje vreme.
00:32
You see, while the Industrial Revolution
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Vidite, iako je industrijska revolucija
00:35
did a great deal to improve humanity,
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učinila velike stvari
za unapređenje čovečanstva,
za unapređenje čovečanstva,
00:38
it eradicated the very skill
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iskorenila je veštinu
00:41
that my grandfather loved,
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koju je moj deda voleo
00:44
and it atrophied craftsmanship as we know it.
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i uništila je zanat kakav mi znamo.
00:47
But all of that is about to change with 3D printing,
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Ali sve to će se promeniti sa 3D štampom,
00:52
and it all started with this,
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i sve je počelo sa ovim,
00:57
the very first part
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prvi deo
00:59
that was ever printed.
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koji je ikada odštampan.
01:01
It's a little older than TED.
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Malo je stariji nego TED.
01:04
It was printed in 1983
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Odštampao ga je 1983.
01:07
by Chuck Hull,
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Čak Hol,
01:09
who invented 3D printing.
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koji je izumeo 3D štampu.
01:13
But the thing that I want to talk to you about today,
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Ali ono o čemu danas želim
sa vama da pričam,
sa vama da pričam,
01:15
the big idea that I want to discuss with you,
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velika ideja o kojoj
želim da diskutujemo
želim da diskutujemo
01:17
is not that 3D printing
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nije to da će 3D štampa
01:19
is going to catapult us into the future,
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da nas katapultira u budućnost,
01:22
but rather that it's actually going
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već da će nas povezati
01:25
to connect us with our heritage,
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sa našim nasleđem,
01:28
and it's going to usher in a new era
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i uvešće novo doba lokalne,
01:31
of localized, distributed manufacturing
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distribuirane proizvodnje
01:35
that is actually based
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koja se zapravo zasniva
01:36
on digital fabrication.
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na digitalnoj izradi.
01:39
So think about useful things.
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Dakle, mislite o korisnim stvarima.
01:45
You all know your shoe size.
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Svi znate svoju veličinu cipela.
01:46
How many of you know the size
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Koliko vas zna veličinu
01:48
of the bridge of your nose
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vaše nozdrve
01:50
or the distance between your temples?
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ili razmaka između slepoočnica?
01:53
Anybody?
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Bilo ko?
Zar ne bi bilo super kada biste mogli,
01:55
Wouldn't it be awesome if you could,
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01:57
for the first time, get eyewear
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prvi put u životu, uzeti naočare
01:59
that actually fits you perfectly
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koje vam zapravo savršeno pristaju
02:03
and doesn't require any hinge assembly,
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i ne zahtevaju nikakve šarke,
02:06
so chances are, the hinges are not going to break?
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tako da se šarke verovatno neće slomiti?
02:10
But the implications of 3D printing
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Ali primena 3D štampanja
02:13
go well beyond the tips of our noses.
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prevazilazi potrebe naših noseva.
02:16
When I met Amanda for the first time,
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Kada sam upoznao Amandu prvi put,
02:18
she could already stand up and walk a little bit
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mogla je već da ustane i da hoda pomalo
02:21
even though she was paralyzed from the waist down,
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iako je bila paralizovana
od struka na niže
od struka na niže
02:24
but she complained to me that her suit
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ali žalila mi se da joj je odelo
02:27
was uncomfortable.
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neudobno.
Bilo je to predivno robotičko odelo
02:28
It was a beautiful robotic suit
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02:30
made by Ekso Bionics,
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koje je napravila firma "Ekso Bionics"
02:32
but it wasn't inspired by her body.
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ali nije bilo konstruisano po njenom telu.
02:35
It wasn't made to measure.
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Nije bilo po meri.
02:38
So she challenged me to make her something
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Pa me je izazvala da napravim nešto
02:40
that was a little bit more feminine,
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što će biti ženstvenije,
02:44
a little bit more elegant,
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elegantnije
02:47
and lightweight,
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i lakše,
02:48
and like good tailors,
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i kao dobri krojači,
02:50
we thought that we would measure her digitally.
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mislili smo da ćemo je izmeriti digitalno.
02:54
And we did. We built her an amazing suit.
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I jesmo. Napravili smo neverovatno odelo.
02:57
The incredible part about what I learned
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Neverovatni deo mog učenja
03:00
from Amanda is a lot of us are looking at 3D printing
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od Amande je to što mnogi od nas gledaju
03:03
and we say to ourselves,
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3D štampu i kažemo sebi
03:05
it's going to replace traditional methods.
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kako će to zameniti tradicionalne metode.
03:08
Amanda looked at it and she said,
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Amanda je pogledala i rekla,
03:10
it's an opportunity for me
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to je prilika za mene
03:12
to reclaim my symmetry
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da povratim sopstvenu simetriju
03:14
and to embrace my authenticity.
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i da prihvatim svoju autentičnost.
03:17
And you know what? She's not standing still.
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I znate šta? Ona ne samo da stoji.
03:19
She now wants to walk in high heels.
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Ona sada želi da hoda u visokim štiklama.
03:24
It doesn't stop there.
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Tu nije kraj.
03:26
3D printing is changing
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3D štampa menja
03:29
personalized medical devices as we know them,
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lična medicinska pomagala
kakve ih poznajemo,
kakve ih poznajemo,
03:32
from new, beautiful, conformal,
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od nove, predivne, komforne,
03:37
ventilated scoliosis braces
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proteze za skoliozu sa protokom vazduha
03:40
to millions of dental restorations
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do miliona stomatoloških prepravki
03:43
and to beautiful bracings
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i predivnih proteza
03:47
for amputees,
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za osobe s amputiranim udovima,
03:50
another opportunity to emotionally reconnect
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nova mogućnost da se emotivno povežete
03:53
with your symmetry.
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sa svojom simetrijom.
03:55
And as we sit here today,
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I dok sedimo ovde danas,
03:58
you can go wireless on your braces
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možete se povezati sa svojim protezama
04:01
with clear aligners,
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sa prozirnim žičanim protezama
04:03
or your dental restorations.
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ili stomatološkim prepravkama.
04:05
Millions of in-the-ear hearing aids
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Milioni slušnih pomagala
04:07
are already 3D printed today.
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su već štampani 3D.
04:10
Millions of people are served today
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Milionima ljudi danas pomažu
04:12
from these devices.
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ovi uređaji.
04:15
What about full knee replacements,
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Šta je sa potpunom zamenom kolena
04:19
from your data, made to measure,
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od vaših podataka, napravljenom po meri,
04:22
where all of the tools and guides are 3D printed?
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gde su sva ta pomagala 3D štampana?
04:26
G.E. is using 3D printing
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G.E. koristi 3D štampu
04:30
to make the next generation LEAP engine
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kako bi napravio
narednu generaciju LEAP motora
narednu generaciju LEAP motora
04:32
that will save fuel to the tune
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koji će štedeti gorivo
04:36
of about 15 percent
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za oko 15 procenata
04:39
and cost for an airline
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i smanjiti troškove avio prevoza
04:41
of about 14 million dollars.
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za oko 14 miliona dolara.
04:43
Good for G.E., right?
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Divno za G.E. zar ne?
04:45
And their customers and the environment.
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I njihove korisnike i okruženje.
04:48
But, you know, the even better news
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Ali znate li da su još bolje vesti
04:50
is that this technology is no longer reserved
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to da tehnologija nije više rezervisana
04:53
for deep-pocketed corporations.
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za bogate korporacije.
04:56
Planetary Resources, a startup
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"Planetary Resources", startap kompanija
04:59
for space explorations
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za istraživanje svemira
05:01
is going to put out its first
space probe later this year.
space probe later this year.
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će napraviti svoju prvu
svemirsku sondu ove godine.
svemirsku sondu ove godine.
05:05
It was a fraction of a NASA spaceship,
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Veličine je tek jednog dela
NASA-inog svemirskog broda,
NASA-inog svemirskog broda,
05:09
it costs a fraction of its cost,
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košta znatno manje
05:12
and it's made with less than a dozen moving parts,
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i napravljen je sa manje od desetak delova
05:16
and it's going to be out in space later this year.
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i biće poslat u svemir kasnije ove godine.
05:20
Google is taking on this very audacious project
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Gugl je preuzeo na sebe
ovaj smeli projekat
ovaj smeli projekat
05:23
of making the block phone, the Ara.
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pravljenja blok telefona,
koji se zove Ara.
koji se zove Ara.
05:26
It's only possible because of the development
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To je moguće samo zahvaljujući razvoju
05:28
of high-speed 3D printing that for the first time
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brze 3D štampe koja će prvi put
05:31
will make functional, usable modules
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napraviti funkcionalne, korisne module
05:35
that will go into it.
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koji će ući u taj telefon.
05:36
A real moonshot, powered by 3D printing.
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Pun pogodak, omogućen
zahvaljujući 3D štampi.
zahvaljujući 3D štampi.
05:40
How about food?
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Šta je sa hranom?
05:42
What if we could, for the first time,
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Šta kada bismo mogli, prvi put,
05:45
make incredible delectables
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napraviti divne poslastice
koje su jestive
koje su jestive
05:48
like this beautiful TED Teddy here,
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kao što je ovaj
predivni TED meda?
05:53
that are edible?
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05:54
What if we could completely
change the experience,
change the experience,
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Šta kada bismo mogli u potpunosti
da promenimo iskustvo,
da promenimo iskustvo,
05:58
like you see with that absinthe serving
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kao što vidite sa ovim Absent posluženjem
06:02
that is completely 3D printed?
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koje je u potpunosti 3D štampano?
06:06
And what if we could begin to put ingredients
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I šta kada bismo mogli da stavimo sastojke
06:10
and colors and flavors in every taste,
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i boje i ukuse u svaku materiju,
06:14
which means not only delicious foods
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što bi značilo ne samo ukusnu hranu,
06:17
but the promise of personalized nutrition
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već obećanje personalizovane ishrane
06:20
around the corner?
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iza ćoška?
06:22
And that gets me to one of the
biggest deals about 3D printing.
biggest deals about 3D printing.
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I to me dovodi do najveće koristi
3D štampe.
3D štampe.
06:25
With 3D printing, complexity is free.
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Sa 3D štampom, kompleksnost je besplatna.
06:28
The printer doesn't care
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Štampač nije briga
06:31
if it makes the most rudimentary shape
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ukoliko pravi najosnovniji
06:33
or the most complex shape,
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ili najkompleksniji oblik
06:35
and that is completely turning design
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i to potpuno preokreće dizajn
06:39
and manufacturing on its head as we know it.
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i proizvodnju onakve kakve znamo.
06:42
Many people think that 3D printing will be
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Mnogi ljudi misle da će 3D štampa biti
06:45
the end of manufacturing as we know it.
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kraj proizvodnje kakvu znamo.
06:48
I think that it's the opportunity to put
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Ja smatram da je to prilika
06:51
tomorrow's technology in the hands of youngsters
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da sutrašnju tehnologiju
stavimo u ruke mladima
stavimo u ruke mladima
06:54
that will create endless abundance
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koji će kreirati beskrajno obilje
06:57
of job opportunities,
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prilika za posao
06:59
and with that,
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i sa tim
07:01
everybody can become an expert maker
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svako će moći da postane ekspert
07:04
and an expert manufacturer.
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u proizvodnji.
07:06
That will take new tools.
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To će kreirati nove alate.
07:08
Not everybody knows how to use CAD,
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Ne zna svako da koristi CAD,
07:11
so we're developing haptics,
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pa kreiramo pokretnu tehnologiju,
07:13
perceptual devices
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perceptivne uređaje
07:15
that will allow you to touch
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koji će omogućiti da dodirnemo
07:16
and feel your designs
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i osetimo dizajn
07:18
as if you play with digital clay.
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kao da se igramo digitalnom glinom.
07:21
When you do things like that,
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Kada tako uradite stvari,
07:23
and we also developed things that take
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i razvili smo stvari koje prave
07:25
physical photographs that are instantly printable,
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fotografije koje su istog trenutka
spremne za štampu,
spremne za štampu,
07:27
it will make it easier to create content,
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biće lakše kreirati sadržaj
07:30
but with all of the unimagined,
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ali zbog svega nezamišljenog,
07:33
we will also have the unintended,
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imaćemo nenamernu,
07:35
like democratized counterfeiting
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demokratsku pirateriju
07:41
and ubiquitous illegal possession.
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i sveprisutno ilegalno posedovanje.
07:44
So many people ask me,
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Dakle mnogi ljudi me pitaju,
07:45
will we have a 3D printer in every home?
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da li ćemo imati 3D štampač u svakoj kući?
07:48
I think it's the wrong question to ask.
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Mislim da je to pogrešno pitanje.
07:50
The right question to ask is,
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Pravo pitanje je,
07:51
how will 3D printing change my life?
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kako će 3D štampa promeniti moj život?
07:55
Or, in other words, what room in my house
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Ili drugim rečima, koja soba u mojoj kući
07:57
will 3D printing fit in?
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će biti pogodna za 3D štampu?
07:59
So everything that you see here
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Dakle sve što vidite ovde
08:01
has been 3D printed,
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je 3D štampano,
08:04
including these shoes
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uključujući ove cipele
08:07
at the Amsterdam fashion show.
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na sajmu mode u Amsterdamu.
08:09
Now, these are not my grandfather's shoes.
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Sada, to nisu cipele mog dede.
08:13
These are shoes that represent
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Ove cipele predstavljaju
08:14
the continuation of his passion
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nastavak njegove strasti
08:16
for hyper-local manufacturing.
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za hiper-lokalnu proizvodnju.
08:19
My grandfather didn't get to see Nike
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Moj deda nije doživeo da vidi Najki
08:24
printing cleats for the recent Super Bowl,
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kako štampa kopačke za prošli Superboul
08:29
and my father didn't get to see me standing
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i moj otac nije doživeo da me vidi
08:32
in my hybridized 3D printed shoes.
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kako stojim u 3D štampanim cipeleama.
08:35
He passed away three years ago.
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Umro je pre 3 godine.
08:38
But Chuck Hull, the man that invented it all,
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Ali Čak Hol, čovek koji je sve to izmislio
08:41
is right here in the house today,
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je upravo ovde danas
08:43
and thanks to him,
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i zahvaljujući njemu
08:45
I can say, thanks to his invention, I can say
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mogu da kažem, zahvaljujući njegovom izumu
08:48
that I am a cobbler too,
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da sam i ja obućar takođe
08:50
and by standing in these shoes
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i stojeći u ovim cipelama
08:52
I am honoring my past
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odajem počast svojoj prošlosti
08:55
while manufacturing the future.
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08:57
Thank you.
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Hvala vam.
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(Applause)
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ABOUT THE SPEAKER
Avi Reichental - 3D printerAt XponentialWorks, Avi Reichental is helping to imagine a future where 3D scanning-and-printing is an everyday act -- where food, clothing and objects are routinely output at home.
Why you should listen
Avi Reichental is the founder and CEO of XponentialWorks, a venture, advisory and product development company specializing in 3D printing and other exponential technologies. From 2003-2015, he was the CEO of 3D Systems, transforming the company into a global leader in the field of rapid prototyping. He envisions a 3D printer in every house.
Reichental holds numerous leadership positions at a range of 3D printing companies, including founder and CEO of Nexa 3D; chairman of Nano Dimension; and co-founder and executive chairman of NXT Factory.
Read his thought leadership articles at Forbes, Fortune, TechCrunch and Money Inc. and check out his video library.
Avi Reichental | Speaker | TED.com