ABOUT THE SPEAKER
Jaime Lerner - City evangelist
From building opera houses with wire to mapping the connection between the automobile and your mother-in-law, Jaime Lerner delights in discovering eccentric solutions to vexing urban problems. In the process he has transformed the face of cities worldwide.

Why you should listen

For many city governments seeking visible improvements in their congested streets, the pace of change is measured in months and years. For Jaime Lerner, it's measured in hours. As mayor of Curitiba, he transformed a gridlocked commercial artery into a spacious pedestrian mall over a long weekend, before skeptical merchants had time to finish reading their Monday papers.

Since then he's become a hero not only to his fellow Brazilians, but also to the growing ranks of municipal planners seeking greener, more sustainable cities. His dictum that "creativity starts when you cut a zero from your budget" has inspired a number of his unique solutions to urban problems, including sheltered boarding tubes to improve speed of bus transit; a garbage-for-food program allowing Curitibans to exchange bags of trash for bags of groceries; and trimming parkland grasses with herds of sheep.

In addition to serving three terms as mayor of Curitiba, Lerner has twice been elected governor of Parana State in Brazil. His revolutionary career in urban planning and architecture has not only improved cities worldwide, but has also brought him international renown. Among his many awards are the United Nations Environmental Award (1990), the Child and Peace Award from UNICEF (1996), and the 2001 World Technology Award for Transportation.

 

More profile about the speaker
Jaime Lerner | Speaker | TED.com
TED2007

Jaime Lerner: A song of the city

Žaim Lerner (Jaime Lerner) peva o gradu

Filmed:
722,990 views

Žaim Lerner je preuredio urbani prostor u svojoj rodnoj Kuritibi u Brazilu. Usput je promenio način na koji planeri gradova širom sveta vide mogućnosti u pejzažu metropola.
- City evangelist
From building opera houses with wire to mapping the connection between the automobile and your mother-in-law, Jaime Lerner delights in discovering eccentric solutions to vexing urban problems. In the process he has transformed the face of cities worldwide. Full bio

Double-click the English transcript below to play the video.

00:19
I hopeнадати се you'llти ћеш understandРазумем my Englishengleski.
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Nadam se da ćete razumeti
moj engleski.
00:21
In the morningsSvako jutro it is terribleстрашно, and the afternoonпоподневни is worstнајгоре.
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Ujutru je očajan,
a popodne je još gori.
00:27
(LaughterSmeh)
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(Smeh)
00:30
DuringTokom manyмноги yearsгодине, I madeмаде some speechesgovorima startingпочевши with this
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U togu mnogih godina,
održao sam nekoliko govora
00:35
sayingговорећи: "CityGrad is not a problemпроблем, it's a solutionрешење."
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počevši sa ovom izrekom:
"Grad nije problem, on je rešenje."
00:40
And more and more, I'm convincedуверен that
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I sve više i više
sam ubeđen
00:46
it's not only a solutionрешење for a countryземљу,
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da nije samo rešenje za zemlju,
00:50
but it's a solutionрешење for the problemпроблем of climateклима changeпромена.
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nego i rešenje za problem
klimatskih promena.
00:55
But we have a very pessimisticпесимистички approachприступ about the citiesградова.
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Ali mi imamo vrlo pesimističan
pristup gradovima.
01:02
I'm workingрад in citiesградова for almostскоро 40 yearsгодине,
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Ja radim u gradovima
skoro 40 godina,
01:06
and where everyсваки mayorградоначелник is tryingпокушавајући to tell me his cityград is so bigвелики,
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gde svaki gradonačelnik pokušava
da mi kaže da je njegov grad tako veliki
01:13
or the other mayorsgradonačelnici say, "We don't have financialфинансијски resourcesресурса,"
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ili drugi gradonačelnici kažu:
"Mi nemamo novčana sredstva."
01:19
I would like to say
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Hteo bih da kažem
01:22
from the experienceискуство I had: everyсваки cityград in the worldсвет
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iz iskustva koje sam imao:
svaki grad na svetu
01:26
can be improvedпобољшано in lessмање than threeтри yearsгодине.
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može biti unapređen
za manje od tri godine.
01:34
There's no matterматерија of scaleСкала. It's not a questionпитање of scaleСкала,
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Nije bitna razmera.
Nije pitanje razmere,
01:38
it's not a questionпитање of financialфинансијски resourcesресурса.
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nije pitanje novčanih sredstava.
01:41
EverySvaki problemпроблем in a cityград has to have its ownвластити equationједначина of co-responsibilityco-responsibility
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Svaki problem u gradu treba da ima svoju
jednačinu podeljene odgovornosti
01:48
and alsoтакође a designдизајн.
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i takođe dizajn.
01:51
So to startпочетак, I want to introduceувести some charactersкарактера
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Za početak, hteo bih da uvedem
neke likove
01:57
from a bookкњига I madeмаде for teenagersТинејџери.
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iz knjige koju sam
napravio za tinejdžere.
02:00
The bestнајбоље exampleпример of qualityквалитета of life is the turtleTurtle
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Najbolji primer kvaliteta života
je kornjača
02:06
because the turtleTurtle is an exampleпример of livingживи and workingрад togetherзаједно.
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jer je kornjača primer
življenja i rada zajedno.
02:13
And when you realizeсхватите that the casquecasque of the turtleTurtle
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Kada shvatite da oklop kornjače
02:18
looksизглед like an urbanурбано tessituratessitura,
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izgleda kao urbana tekstura,
02:23
and can we imagineзамислити, if we cutрез the casquecasque of the turtleTurtle, how sadтужно she's going to be?
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možemo li da zamislimo, ako isečemo kornjačin oklop
koliko će ona biti tužna?
02:32
And that's what we're doing in our citiesградова:
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A to je ono što radimo
u našim gradovima:
02:34
livingживи here, workingрад here, havingимати leisureСлободно време here.
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živimo ovde, radimo ovde,
odmaramo ovde.
02:37
And mostнајвише of the people are leavingодлазак the cityград
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I većina ljudi napušta grad
02:41
and livingживи outsideспоља of the cityград.
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i živi izvan grada.
02:44
So, the other characterкарактер is OttoOto, the automobileаутомобил.
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Drugi lik je Oto, automobil.
02:50
He is invitedпозвани for a partyжурка -- he never wants to leaveодлази.
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On je pozvan na žurku -
i ne želi uopšte da ode.
02:55
The chairsстолице are on the tablesтабеле and still drinkingпити,
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Stolice su na stolovima,
a on još pije
03:00
and he drinksпиће a lot. (LaughterSmeh)
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i pije mnogo.
(Smeh)
03:02
And he coughsu redu je a lot. Very egotisticalegoističan:
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I kašlje mnogo.
Vrlo egoistično:
03:06
he carriesноси only one or two people
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on vozi samo jednu ili dve osobe
03:09
and he asksпита always for more infrastructureинфраструктуре.
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i stalno traži više infrastrukture.
03:16
FreewaysAutoputeve.
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Autoputeve.
03:18
He's a very demandingзахтеван personособа.
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Vrlo je zahtevna osoba.
03:21
And on the other handруку, AccordionHarmonika, the friendlyпријатељски busаутобус,
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I s druge strane, Harmonika,
druželjubivi autobus,
03:25
he carriesноси 300 people --
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prevozi 300 ljudi -
03:28
275 in SwedenŠvedska; 300 BraziliansBrazilci. (LaughterSmeh)
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275 u Švedskoj;
300 Brazilaca. (Smeh)
03:39
SpeakingKad smo kod about the designдизајн: everyсваки cityград has its ownвластити designдизајн.
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Kad govorimo o dizajnu:
svaki grad ima svoj sopstveni dizajn.
03:44
CuritibaCuritiba, my cityград: threeтри millionмилиона in the metropolitanметропола areaподручје,
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Kuritiba, moj grad:
tri miliona u široj gradskoj zoni,
03:48
1,800,000 people in the cityград itselfсам.
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milion i osamsto hiljada ljudi
u samom gradu.
03:53
CuritibaCuritiba, RioRio: it's like two birdsптице kissingљубакање themselvesсами.
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Kuritiba, Rio:
kao dve ptice koje se ljube.
03:56
OaxacaOaxaca, SanSan FranciscoFranciska -- it's very easyлако:
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Oašaka, San Francisko -
vrlo je lako:
03:59
MarketTržište StreetUlica, VanKombi NessNess and the waterfrontрива.
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Market strit, Van Nes
i dokovi.
04:02
And everyсваки cityград has its ownвластити designдизајн.
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Svaki grad ima svoj dizajn.
04:06
But to make it happenдесити се, sometimesпонекад you have to proposeпредложити a scenarioсценарио
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Ali da biste to uradili,
ponekad morate da predložite scenario
04:10
and to proposeпредложити a designдизајн --
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i da predložite dizajn -
04:13
an ideaидеја that everyoneсви, or the largeвелики majorityвећина,
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ideju da će svi ili većina
04:16
will help you to make it happenдесити се.
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da vam pomogne
da se to desi.
04:19
And that's the structureструктура of the cityград of CuritibaCuritiba.
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Ovo je struktura grada Kuritibe.
04:24
And it's an exampleпример of livingживи and workingрад togetherзаједно.
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To je primer življenja i rada zajedno.
04:29
And this is where we have more densityгустина;
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Ovde imamo veću gustinu;
04:34
it's where we have more publicјавно transportтранспорт.
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tu imamo više javnog prevoza.
04:37
So, this systemсистем startedпочела in '74. We startedпочела with 25,000 passengersputnici a day,
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Ovaj sistem je krenuo '74.
Počeli smo sa 25.000 putnika dnevno,
04:45
now it's 2,200,000 passengersputnici a day.
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sada je 2.200.000
putnika dnevno.
04:48
And it tookузела 25 yearsгодине untilсве док anotherдруги cityград ...
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I trebalo je 25 godina
dok drugi grad...
04:52
whichкоја is BogotaBogota, and they did a very good jobпосао.
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a to je Bogota i oni su
uradili vrlo dobar posao.
04:57
And now there's 83 citiesградова all over the worldсвет that they
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I sada ima 83 grada širom sveta
05:02
are doing what they call the BRTBRT of CuritibaCuritiba.
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koji rade ono što zovu
BRT (autobuski sistem) Kuritibe.
05:06
And one thing: it's importantважно not for only your ownвластити cityград;
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I jedna stvar: važno je
ne samo za vaš sopstveni grad;
05:13
everyсваки cityград, besidesОсим тога its normalнормално problemsпроблеми,
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svaki grad pored svojih
normalnih problema,
05:17
they have a very importantважно roleулога
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ima vrlo važnu ulogu
05:20
in beingбиће with the wholeцела humanityчовечанство.
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u postojanju sa celim čovečanstvom.
05:23
That meansзначи mostlyуглавном two mainглавни issuesпитања --
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To znači da uglavnom
dva glavna pitanja -
05:28
mobilityмобилност and sustainabilityодрживост -- are becomingпостаје very importantважно for the citiesградова.
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pokretljivost i održivost -
postaju vrlo važni za gradove.
05:33
And this is an articulatedzglobni busаутобус, double-articulatedzglobni dvostruki.
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Ovo je zglobni autobus,
sa dva zgloba.
05:38
And we are very closeБлизу to my houseкућа.
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Vrlo smo blizu moje kuće.
05:41
You can come when you are in CuritibaCuritiba and have a coffeeкафу there.
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Možete da dođete kad ste u Kuritibi
i popijete kafu tamo.
05:46
And that's the evolutionеволуција of the systemсистем.
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I ovo je evolucija sistema.
05:48
What in the designдизајн that madeмаде the differenceразлика
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Ono što se u dizajnu razlikuje
05:52
is the boardingукрцавање tubesцеви:
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su cevi za ukrcavanje:
05:54
the boardingукрцавање tubeцев givesдаје to the busаутобус the sameисти performanceперформансе as a subwayМетро.
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cev za ukrcavanje daje autobusu
iste performanse kao što ima metro.
05:59
That's why, I'm tryingпокушавајући to say,
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Zbog toga pokušavam da kažem
06:04
it's like metro-nizingMetro-nizing the busаутобус.
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da je to nešto kao
"metronizovanje" autobusa.
06:06
This is the designдизајн of the busаутобус,
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Ovo je dizajn autobusa
06:12
and you can payплатите before enteringулазак the busаутобус you're boardingукрцавање.
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i možete da platite pre ulaska
u autobus u koji se ukrcavate.
06:15
And for handicappedhendikepirana, they can use this as a normalнормално systemсистем.
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I za hendikepirane, oni mogu
da koriste ovo kao običan sistem.
06:23
What I'm tryingпокушавајући to say is
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Ono što pokušavam da kažem
06:26
the majorглавни contributionдопринос on carbonугљеник emissionsемисије are from the carsаутомобили --
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je da najveću zaslugu u ispuštanju ugljenika
imaju automobili -
06:32
more than 50 percentпроценат -- so when we dependзависи only on carsаутомобили, it's ...
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više od 50 posto - tako da
ako zavisimo samo od automobila...
06:41
-- that's why when we're talkingпричају about sustainabilityодрживост,
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- zbog toga, kad govorimo o održivosti,
06:45
it's not enoughдовољно, greenзелен buildingsзграде.
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nisu dovoljne ekološke zgrade.
06:48
It's not enoughдовољно, a newново materialsматеријали.
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Nisu dovoljni novi materijali.
06:51
It's not enoughдовољно, newново sourcesизвори of energyенергија.
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Nisu dovoljni novi izvori energije.
06:54
It's the conceptконцепт of the cityград, the designдизајн of the cityград,
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Već koncept grada, dizajn grada,
06:58
that's alsoтакође importantважно, too. And alsoтакође, how to teachнаучити the childrenдеца.
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to je takođe važno. I takođe,
kako da naučimo decu.
07:09
I'll speakговорити on this laterкасније on.
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Govoriću o ovome kasnije.
07:14
Our ideaидеја of mobilityмобилност is tryingпокушавајући
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Naša ideja pokretljivosti
je pokušaj
07:17
to make the connectionsвезе betweenизмеђу all the systemsсистема.
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da se naprave veze
između svih sistema.
07:20
We startedпочела in '83, proposingпредлагање for the cityград of RioRio
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Počeli smo '83.,
predlažući za grad Rio
07:25
how to connectцоннецт the subwayМетро with the busаутобус.
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kako da poveže
metro sa autobusima.
07:28
The subwayМетро was againstпротив, of courseкурс.
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Metro je bio protiv, naravno.
07:31
And 23 yearsгодине after, they calledпозвани us to developразвити -- we're developingразвој this ideaидеја.
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I posle 23 godine, pozvali su nas
da razvijemo - razvijamo ovu ideju.
07:37
And you can understandРазумем how differentразличит it's going to be,
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I možete da razumete
koliko različita će biti
07:41
the imageслика of RioRio with the systemсистем --
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slika Ria sa sistemom -
07:44
one-minutejedan minut frequencyфреквенција.
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učestalost od jednog minuta.
07:48
And it's not ShanghaiShanghai,
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I to nije Šangaj,
07:50
it's not beingбиће coloredобојено duringу току the day, only at night
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nije obojeno u toku dana,
samo noću
07:54
it will look this way.
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izgledaće ovako.
07:57
And before you say it's a NormanNorman FosterHraniteljske porodice designдизајн,
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I pre nego što kažete
da je to dizajn Normana Fostera,
08:02
we designedдизајниран this in '83.
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mi smo dizajnirali ovo '83.
08:07
And this is the modelмодел,
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Ovo je model
08:08
how it's going to work. So, it's the sameисти systemсистем;
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kako će raditi.
Isti je sistem;
08:13
the vehicleвозило is differentразличит. And that's the modelмодел.
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vozilo je drugačije.
I to je model.
08:20
What I'm tryingпокушавајући to say is, I'm not tryingпокушавајући
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Ono što pokušavam da kažem je
da ne pokušavam
08:23
to proveдоказати whichкоја systemсистем of transportтранспорт is better.
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da dokažem
koji je sistem prevoza bolji.
08:29
I'm tryingпокушавајући to say we have to combineкомбиновати
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Pokušavam da kažem
da moramo da kombinujemo
08:32
all the systemsсистема, and with one conditionстање:
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sve sisteme,
sa jednim uslovom:
08:37
never -- if you have a subwayМетро, if you have surfaceповршина systemsсистема,
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nikad - ako imate metro,
ako imate sisteme na površini,
08:43
if you have any kindкинд of systemсистем --
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ako imate bilo kakav sistem -
08:46
never competeтакмичити се in the sameисти spaceпростор.
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nikad se ne takmičite
u istom prostoru.
08:51
And comingдолазе back to the carауто, I always used to say
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I da se vratimo na automobil,
uvek sam govorio
08:58
that the carауто is like your mother-in-lawsvekrva:
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da je auto kao vaša tašta:
09:03
you have to have good relationshipоднос with her,
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morate da imate
dobar odnos sa njom,
09:06
but she cannotне може commandкоманда your life.
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ali ona ne može
da komanduje vašim životom.
09:11
So, when the only womanжена in your life is your mother-in-lawsvekrva,
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Kada je jedina žena
u vašem životu tašta,
09:21
you have a problemпроблем. (LaughterSmeh)
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onda imate problem.
(Smeh)
09:25
So, all the ideasидеје about how to transformпреобразити throughкроз designдизајн --
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Sve ideje o tome kako
transformisati kroz dizajn -
09:32
oldстари quarrieskamenolom and openотворен universitiesуниверзитети and botanicbotanic gardenврт --
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stare kamenolome i otvorene univerzitete
i botaničke bašte -
09:39
all of it's relatedповезан to how we teachнаучити the childrenдеца.
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sve to je povezano sa tim
kako učimo decu.
09:47
And the childrenдеца, we teachнаучити duringу току sixшест monthsмесеци how to separateзасебан theirњихова garbageсмеће.
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Decu učimo tokom šest meseci
kako da odvajaju svoje đubre.
09:51
And after, the childrenдеца teachнаучити theirњихова parentsродитељи.
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I posle, deca uče
svoje roditelje.
09:56
And now we have 70 percentпроценат --
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I sada imamo 70 procenata -
09:59
sinceОд 20 yearsгодине, it's the highestнајвише rateстопа of separationсепаратион of garbageсмеће in the worldсвет.
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za 20 godina, to je najveća stopa rasta
odvajanja đubreta u svetu.
10:05
SevenSedam godina zeroнула.
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Sedam, nula.
10:07
(ApplauseAplauz)
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(Aplauz)
10:12
So teachнаучити the childrenдеца.
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Znači, učite decu.
10:15
I would like to say, if we want to have a sustainableодржив worldсвет
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Hteo bih da kažem da,
ako hoćemo da imamo održiv svet
10:21
we have to work with everything what's said,
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moramo da radimo
sa svim što je rečeno,
10:25
but don't forgetзаборави the citiesградова and the childrenдеца.
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ali ne zaboravite gradove i decu.
10:30
I'm workingрад in a museumмузеј and alsoтакође a multi-usevišenamenski cityград,
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Ja radim u muzeju i takođe
višestruko koristim grad
10:34
because you cannotне може have emptyпразно placesместа duringу току 18 hoursсати a day.
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jer ne možete imati prazna mesta
18 sati dnevno.
10:39
You should have always
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Uvek treba da imate
10:42
a structureструктура of livingживи and workingрад togetherзаједно.
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zajedničku strukturu življenja i rada.
10:46
Try to understandРазумем the sectorssektorima in the cityград
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Probajte da zamislite
sektore u gradu
10:49
that could playигра differentразличит rolesулоге duringу току the 24 hoursсати.
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koji mogu da igraju
različite uloge tokom 24 sata.
10:55
AnotherDrugi issueпитање is, a city'sград like our familyпородица portraitпортрет.
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Još jedno pitanje je,
grad je kao naš porodični portret.
10:59
We don't ripПочивај у миру our familyпородица portraitпортрет,
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Mi ne cepamo
naš porodični portret,
11:02
even if we don't like the noseнос of our uncleујак,
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čak i ako nam se ne sviđa
nos našeg ujaka
11:07
because this portraitпортрет is you.
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jer ovaj portret ste vi.
11:10
And these are the referencesреференце that we have in any cityград.
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Ovo su reference
koje imamo u svakom gradu.
11:16
This is the mainглавни pedestrianпешак mallтржни центар;
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Ovo je glavni tržni centar
u pešačkoj zoni;
11:19
we did it in 72 hoursсати. Yes, you have to be fastбрзо.
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napravili smo ga za 72 sata.
Da, morate biti brzi.
11:24
And these are the referencesреференце from our ethnicетнички contributionдопринос.
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Ovo su reference
iz našeg etničkog doprinosa.
11:30
This is the Italianitalijanski portalportal,
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Ovo je italijanski portal,
11:32
the Ukrainianukrajinski parkпарк, the Polishpoljski parkпарк, the Japanesejapanski squareквадрат, the Germannemački parkпарк.
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ukrajinski park, poljski park,
japanski trg, nemački park.
11:39
All of a suddenизненадан, the SovietSovjetska UnionSindikat, they splitразделити.
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Odjednom, Sovjetski Savez,
razdvajaju se.
11:43
And sinceОд we have people from
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I pošto imamo ljude iz
11:45
UzbekistanUzbekistan, KazakhstanKazahstan, TajikistanTadžikistan, [unclearнејасно],
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Uzbekistana, Kazahstana,
Tadžikistana, [nejasno],
11:49
we have to stop the programпрограм.
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moramo da zaustavimo program.
11:51
(LaughterSmeh)
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(Smeh)
11:53
Don't forgetзаборави: creativityкреативност startsпочиње when you cutрез a zeroнула from your budgetбуџет.
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Ne zaboravite: kreativnost počinje
kada odbijete nulu sa vašeg budžeta.
12:02
If you cutрез two zerosnula, it's much better.
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Ako odbijete dve nule,
mnogo je bolje.
12:07
And this is the WireŽica OperaOperu theaterтеатар. We did it in two monthsмесеци.
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Ovo je Vajr Opera teatar.
Uradili smo je za dva meseca.
12:14
ParksParkovi -- oldстари quarrieskamenolom that they were transformedтрансформисано into parksпаркови.
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Parkovi - stari kamenolomi
koji su transformisani u parkove.
12:18
QuarriesKamenolom onceједном madeмаде the natureприрода, and
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Kamenolomi su nekada činili prirodu
12:23
sometimesпонекад we tookузела this and we transformedтрансформисано.
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i ponekad uzmemo ovo
i transformišemo.
12:27
And everyсваки partдео can be transformedтрансформисано;
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Svaki deo se može transformisati;
12:32
everyсваки frogжаба can be transformedтрансформисано in a princeпринц.
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svaka žaba može
da se transformiše u princa.
12:38
So, in a cityград, you have to work fastбрзо.
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U gradu, morate da radite brzo.
12:42
PlanningPlaniranje takes time. And I'm proposingпредлагање urbanурбано acupunctureakupunktura.
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Planiranje traje. I ja predlažem
urbanu akupunkturu.
12:48
That meansзначи me, with some focalblende ideasидеје to help the normalнормално processпроцес of planningпланирање.
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To znači ja, sa nekim fokusnim idejama
za poboljšanje normalnog procesa planiranja.
12:56
And this is an acupunctureakupunktura noteБелешка --
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Ovo je akupunkturna tačka -
12:59
or I.M. Pei'sPei. Some smallмали onesоне
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ili I.M Pei. Neke manje
13:06
can make the cityград better.
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mogu da učine grad boljim.
13:09
The smallestnajmanji parkпарк in NewNovi YorkYork, the mostнајвише beautifulЛепа:
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Najmanji park u Njujorku, najlepši:
13:14
32 metersметара.
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32 metra.
13:17
So, I want just to endкрај sayingговорећи
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I želim samo
da završim tako što ću reći
13:20
that you can always proposeпредложити newново materialsматеријали -- newново sustainableодржив materialsматеријали --
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da možete uvek da predložite nove materijale -
nove održive materijale -
13:27
but keep in mindум that we have to work fastбрзо
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ali imajte na umu da
moramo da radimo brzo
13:31
to the endкрај, because we don't have the wholeцела time to planплан.
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do kraja, jer nemamo
svo vreme za planiranje.
13:41
And I think creativityкреативност, innovationиновације is startingпочевши.
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I mislim da kreativnost,
inovacija, počinje.
13:47
And we cannotне може have all the answersодговори.
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I ne možemo imati
sve odgovore.
13:52
So when you startпочетак --
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Zato kad počnete -
13:55
and we cannotне може be so prepotentprepotent on havingимати all the answersодговори --
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i ne možemo biti prepotentni
u vezi s tim da imamo sve odgovore -
14:00
it's importantважно startingпочевши and havingимати the contributionдопринос from people,
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važno je početi i imati
doprinos od ljudi
14:05
and they could teachнаучити you
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i oni bi mogli da vas nauče
14:08
if you're not in the right trackтрацк.
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ako niste na pravom putu.
14:11
At the endкрај, I would like if you can help me to singпевати the sustainableодржив songпесма.
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Na kraju, voleo bih da mi pomognete
da otpevam održivu pesmu.
14:19
OK?
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Ok?
14:22
Please, allowдозволите me just two minutesминута.
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Molim vas,
dozvolite mi samo dva minuta.
14:25
You're going to make the musicмузика and the rhythmритам.
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Vi ćete praviti muziku i ritam.
14:31
Toonchi-tooToonchi-previše! Toonchi-tooToonchi-previše! Toonchi-tooToonchi-previše! ♫
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♫ Tunči-tu! Tunči-tu! Tunči-tu! ♫
14:35
Toonchi-tooToonchi-previše! Toonchi-tooToonchi-previše! Toonchi-tooToonchi-previše! ♫
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♫ Tunči-tu! Tunči-tu! Tunči-tu! ♫
14:38
♫ It's possibleмогуће! It's possibleмогуће! You can do it! You can do it! ♫
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♫ Moguće je! Moguće je!
Ti to možeš! Ti to možeš! ♫
14:42
♫ Use lessмање your carауто! Make this decisionодлука! ♫
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♫ Manje koristi automobil! Odluči! ♫
14:45
AvoidIzbegavajte carbonугљеник emissionemisija! It's possibleмогуће! It's possibleмогуће! ♫
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♫ Izbegavaj ispuštanje ugljenika!
Moguće je! Moguće je! ♫
14:50
♫ You can do it! You can do it! ♫
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♫ Ti to možeš! Ti to možeš! ♫
14:52
LiveŽive closerближе to work! ♫
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♫ Živi bliže poslu! ♫
14:56
♫ Work closerближе to home! SaveSačuvaj energyенергија in your home! ♫
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♫ Radi bliže kući!
Štedi energiju u kući! ♫
15:04
♫ It's possibleмогуће! It's possibleмогуће! You can do it! ♫
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♫ Moguće je! Moguće je!
Ti to možeš! Ti to možeš! ♫
15:07
♫ You can do it! SeparateOdvojene your garbageсмеће! ♫
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♫ Ti to možeš! Odvajaj đubre! ♫
15:11
OrganicOrganski, schmorganicschmorganic! SaveSačuvaj more! WasteOtpad lessмање! It's possibleмогуће! ♫
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♫ Organsko, šmorgansko!
Čuvaj više! Troši manje! Moguće je! ♫
15:17
♫ You can do it! Please, do it now! ♫
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♫ Ti to možeš!
Molim te, uradi to sada! ♫
15:25
Thank you.
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Hvala vam.
15:27
(ApplauseAplauz)
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(Aplauz)
Translated by Milos Milosavljevic
Reviewed by Tatjana Jevdjic

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ABOUT THE SPEAKER
Jaime Lerner - City evangelist
From building opera houses with wire to mapping the connection between the automobile and your mother-in-law, Jaime Lerner delights in discovering eccentric solutions to vexing urban problems. In the process he has transformed the face of cities worldwide.

Why you should listen

For many city governments seeking visible improvements in their congested streets, the pace of change is measured in months and years. For Jaime Lerner, it's measured in hours. As mayor of Curitiba, he transformed a gridlocked commercial artery into a spacious pedestrian mall over a long weekend, before skeptical merchants had time to finish reading their Monday papers.

Since then he's become a hero not only to his fellow Brazilians, but also to the growing ranks of municipal planners seeking greener, more sustainable cities. His dictum that "creativity starts when you cut a zero from your budget" has inspired a number of his unique solutions to urban problems, including sheltered boarding tubes to improve speed of bus transit; a garbage-for-food program allowing Curitibans to exchange bags of trash for bags of groceries; and trimming parkland grasses with herds of sheep.

In addition to serving three terms as mayor of Curitiba, Lerner has twice been elected governor of Parana State in Brazil. His revolutionary career in urban planning and architecture has not only improved cities worldwide, but has also brought him international renown. Among his many awards are the United Nations Environmental Award (1990), the Child and Peace Award from UNICEF (1996), and the 2001 World Technology Award for Transportation.

 

More profile about the speaker
Jaime Lerner | Speaker | TED.com

Data provided by TED.

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