TED@UPS
Kate Adams: 4 larger-than-life lessons from soap operas
Kejt Adams (Kate Adams): Od života veće 4 lekcije iz sapunica
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Sapunice i telenovele mogu biti prenaduvane i preterane, ali kako nam Kejt Adams pokazuje, one često odslikavaju napetost i dramu realnog života. Adamsova, bivši asistent kasting reditelja u seriji "LJubav za sva vremena", objašnjava: "Sapunice nas uče kako da odgurnemo sumnje i verujemo u svoju sposobnost da budemo hrabri, ranjivi, prilagodljivi i otporni." U ovom govoru, ona naglašava četiri lekcije za život i biznis i podseća nas da nikad nije kasno da promenimo našu priču.
Kate Adams - Digital storyteller
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
Double-click the English transcript below to play the video.
00:13
In 1987, Tina Lord
found herself in quite the pickle.
found herself in quite the pickle.
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Godine 1987. Tina Lord
se našla u popriličnom sosu.
se našla u popriličnom sosu.
00:16
See, this gold digger made sure
she married sweet Cord Roberts
she married sweet Cord Roberts
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Ova sponzoruša je sve sredila
da se uda za simpatičnog Korda Robertsa
da se uda za simpatičnog Korda Robertsa
00:20
just before he inherited millions.
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tik pre nego što će on naslediti milione.
00:22
But when Cord found out
Tina loved his money
Tina loved his money
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No, kada Kord shvati da
Tina voli njegov novac
Tina voli njegov novac
00:25
as much as she loved him,
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isto koliko i njega,
00:26
he dumped her.
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on je ostavlja.
00:27
Cord's mother Maria was thrilled
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Kordova majka Marija je bila presrećna,
00:29
until they hooked up again.
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dok se oni ponovo nisu smuvali.
00:31
So Maria hired Max Holden to romance Tina
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Marija unajmljuje Maksa Holdena
da zavede Tinu,
da zavede Tinu,
00:34
and then made sure Cord didn't find out
Tina was pregnant with his baby.
Tina was pregnant with his baby.
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a onda se pobrinula da Kord ne sazna
da je Tina trudna sa njegovim detetom.
da je Tina trudna sa njegovim detetom.
00:37
So Tina, still married
but thinking Cord didn't love her
but thinking Cord didn't love her
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Tako Tina, i dalje udata,
ali u uverenju da je Kord ne voli,
ali u uverenju da je Kord ne voli,
00:40
flew to Argentina with Max.
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odleti u Argentinu sa Maksom.
00:42
Cord finally figured out what was going on
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Kord konačno shvata šta se dogodilo
00:45
and rushed after them,
but he was too late.
but he was too late.
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i juri za njima, ali
bilo je prekasno.
bilo je prekasno.
00:48
Tina had already been kidnapped,
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Tinu su već kidnapovali,
00:49
strapped to a raft
and sent over a waterfall.
and sent over a waterfall.
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privezali za splav i
poslali put vodopada.
poslali put vodopada.
00:52
She and her baby were presumed dead.
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Smatralo se da su ona i njena beba mrtvi.
00:55
Cord was sad for a bit,
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Kord je na kratko bio tužan,
00:58
but then he bounced right back
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ali je brzo stao na noge
01:00
with a supersmart
archaeologist named Kate,
archaeologist named Kate,
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uz prepametnom arheološkinju
po imenu Kejt.
po imenu Kejt.
01:03
and they had a gorgeous wedding
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i svadba im je bila prekrasna
01:04
until Tina, seemingly back from the dead,
ran into the church holding a baby.
ran into the church holding a baby.
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sve dok se Tina nije vratila
iz mrtvih i utrčala u crkvu sa bebom.
iz mrtvih i utrčala u crkvu sa bebom.
01:09
"Stop!" she screamed.
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"Stanite!" vrisnula je.
01:11
"Am I too late?
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"Jesam li zakasnila?
01:12
Cord, I've come so far.
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Korde, došla sam izdaleka.
01:15
This is your son."
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Ovo je tvoj sin."
01:19
And that, ladies and gentlemen,
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I tako je, dame i gospodo,
01:21
is how the soap opera "One Life to Live"
introduced a love story
introduced a love story
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sapunica "Imam jedan život"
uvela ljubavnu priču
uvela ljubavnu priču
01:24
that lasted 25 years.
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koja je trajala 25 godina.
01:26
(Laughter)
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(Smeh)
01:27
Now, if you've ever seen a soap opera,
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E, sad, ako ste ikad gledali sapunicu,
01:29
you know the stories and the characters
can be exaggerated, larger than life,
can be exaggerated, larger than life,
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znate da priča i likovi mogu
biti preuveličani, veći od života;
biti preuveličani, veći od života;
01:34
and if you're a fan,
you find that exaggeration fun,
you find that exaggeration fun,
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ako ste obožavalac,
to preuveličavanje će vam biti zabavno,
to preuveličavanje će vam biti zabavno,
01:38
and if you're not,
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a ako niste,
01:39
maybe you find them
melodramatic or unsophisticated.
melodramatic or unsophisticated.
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možda vam bude
melodramatično ili nesofisticirano.
melodramatično ili nesofisticirano.
01:42
Maybe you think watching soap operas
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Možda smatrate da je gledanje sapunica
01:44
is a waste of time,
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gubljenje vremena,
01:46
that their bigness means
their lessons are small or nonexistent.
their lessons are small or nonexistent.
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da se zbog tog preuveličavanja
iz njih malo ili ništa može naučiti.
iz njih malo ili ništa može naučiti.
01:50
But I believe the opposite to be true.
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No, ja verujem u suprotno.
01:53
Soap operas reflect life, just bigger.
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Sapunice odslikavaju život,
na većem nivou.
na većem nivou.
01:58
So there are real life lessons
we can learn from soap operas,
we can learn from soap operas,
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Tako da ima šta da se
nauči iz sapunica za svakodnevni život,
nauči iz sapunica za svakodnevni život,
02:01
and those lessons
are as big and adventurous
are as big and adventurous
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i te lekcije su isto
toliko velike i avanturističke
toliko velike i avanturističke
02:04
as any soap opera storyline.
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kao bilo koja fabula sapunice.
02:07
Now, I've been a fan since I ran home
from the bus stop in second grade
from the bus stop in second grade
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Ja sam obožavateljka sapunica
još od kad sam u drugom razredu
još od kad sam u drugom razredu
trčala kući žarko želeći da vidim kraj
Lukovog i Loring venčanja,
Lukovog i Loring venčanja,
02:11
desperate to catch the end
of Luke and Laura's wedding,
of Luke and Laura's wedding,
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02:13
the biggest moment
in "General Hospital" history.
in "General Hospital" history.
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najveći trenutak u istoriji
"Opšte bolnice".
"Opšte bolnice".
02:17
(Applause)
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(Aplauz)
02:18
So you can imagine
how much I loved my eight years
how much I loved my eight years
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Tako da možete zamisliti
koliko sam volela osam godina provedenih
koliko sam volela osam godina provedenih
02:21
as the assistant casting director
on "As the World Turns."
on "As the World Turns."
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kao asistent kasting reditelja
u "Ljubav za sva vremena".
u "Ljubav za sva vremena".
02:24
My job was watching soap operas,
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Posao mi je bio gledanje sapunica,
02:26
reading soap opera scripts
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čitanje scenarija za sapunice
02:28
and auditioning actors
to be on soap operas.
to be on soap operas.
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i intervjuisanje glumaca za sapunice.
02:31
So I know my stuff.
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Poznajem ja materiju.
02:33
(Laughter)
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(Smeh)
02:34
And yes, soap operas
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I da, sapunice
02:37
are larger than life,
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su veće od života,
02:39
drama on a grand scale,
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drama u velikom,
02:41
but our lives can be filled
with as much intensity,
with as much intensity,
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ali naši životi mogu biti ispunjeni
sa isto toliko napetosti,
sa isto toliko napetosti,
02:44
and the stakes can feel just as dramatic.
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i ulozi mogu biti isto tako dramatični.
02:48
We cycle through tragedy and joy
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Mi doživljavamo tragediju i sreću
02:50
just like these characters.
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isto kao i ovi likovi.
02:52
We cross thresholds, fight demons
and find salvation unexpectedly,
and find salvation unexpectedly,
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Prelazimo granice, borimo se sa demonima
i neočekivano pronalazimo spasenje,
i neočekivano pronalazimo spasenje,
02:56
and we do it again and again and again,
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i to radimo iznova i iznova,
02:59
but just like soaps,
we can flip the script,
we can flip the script,
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ali isto kao i sapunice,
možemo preokrenuti scenario,
možemo preokrenuti scenario,
03:02
which means we can learn
from these characters
from these characters
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što znači da možemo naučiti
od ovih likova
od ovih likova
03:04
that move like bumblebees,
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koji se kreću kao bumbari,
03:06
looping and swerving through life.
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vrte se u krug i lutaju kroz život.
03:09
And we can use those lessons
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I možemo iskoristiti te lekcije
03:11
to craft our own life stories.
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da napravimo sopstvenu životnu priču.
03:14
Soap operas teach us to push away doubt
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Sapunice nas uče da odgurnemo sumnje
03:17
and believe in our capacity
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i verujemo u naše sposobnosti
03:20
for bravery, vulnerability,
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da budemo hrabri, ranjivi,
03:22
adaptability and resilience.
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prilagodljivi i otporni.
03:25
And most importantly, they show us
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I najvažnije, one nam pokazuju
03:27
it's never too late to change your story.
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da nikad nije kasno promeniti svoju priču.
03:31
So with that, let's start
with soap opera lesson one:
with soap opera lesson one:
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Hajde onda da počnemo
sa lekcijom broj jedan iz sapunica:
sa lekcijom broj jedan iz sapunica:
03:34
surrender is not an option.
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predaja nije opcija.
03:36
(Laughter)
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(Smeh)
03:38
"All My Children"'s Erica Kane
was daytime's version of Scarlett O'Hara,
was daytime's version of Scarlett O'Hara,
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Erika Kejn iz serije "Sva moja deca",
dnevna verzija Skarlet O'Hare,
dnevna verzija Skarlet O'Hare,
03:42
a hyperbolically self-important princess
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princeza koja je sama
preuveličala svoju važnost,
preuveličala svoju važnost,
03:45
who deep down was scrappy and daring.
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a duboko u sebi borbena i smela.
03:49
Now, in her 41 years on TV,
perhaps Erica's most famous scene
perhaps Erica's most famous scene
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Sa 41 godinom na TV-u,
možda najpoznatija Erikina scena
možda najpoznatija Erikina scena
03:52
is her alone in the woods
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je kad je ona sama u šumi
03:54
suddenly face to face with a grizzly bear.
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odjednom licem u lice sa grizlijem.
03:57
She screamed at the bear,
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Povikala je medvedu:
03:59
"You may not do this!
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"Ne možeš to da uradiš!
04:01
Do you understand me?
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Razumeš li me?
04:02
You may not come near me!
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Ne možeš da mi priđeš!
04:04
I am Erica Kane
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Ja sam Erika Kejn
04:06
and you are a filthy beast!"
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a ti si odvratna zver!"
04:09
(Laughter)
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(Smeh)
04:11
And of course the bear left,
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Naravno, medved je otišao,
04:12
so what that teaches us
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tako da ono što možemo da naučimo
04:14
is obstacles are to be expected
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je da su prepreke očekivane
04:16
and we can choose to surrender
or we can stand and fight.
or we can stand and fight.
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a mi biramo da li da se predamo
ili da ustanemo i borimo se.
ili da ustanemo i borimo se.
04:21
Pandora's Tim Westergren
knows this better than most.
knows this better than most.
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Tim Vestergern iz Pandore
ovo zna bolje od mnogih drugih.
ovo zna bolje od mnogih drugih.
04:24
You might even call him
the Erica Kane of Silicon Valley.
the Erica Kane of Silicon Valley.
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Možete ga čak nazvati
Erikom Kejn Silicijumske doline.
Erikom Kejn Silicijumske doline.
04:28
Tim and his cofounders
launched the company
launched the company
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Tim je sa suosnivačima lansirao kompaniju
04:30
with two million dollars in funding.
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sa dva miliona dolara kapitala.
04:32
They were out of cash the next year.
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Sledeće godine su bili švorc.
04:35
Now, lots of companies fold at that point,
but Tim chose to fight.
but Tim chose to fight.
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Tada mnoge kompanije padaju,
ali je Tim odlučio da se bori.
ali je Tim odlučio da se bori.
04:38
He maxed out 11 credit cards
and racked up six figures in personal debt
and racked up six figures in personal debt
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Došao je do limita na 11 kreditnih kartica
i nakrcao šestocifreni lični dug,
i nakrcao šestocifreni lični dug,
04:43
and it still wasn't enough.
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a opet nije imao dovoljno.
04:44
So every two weeks for two years on payday
he stood in front of his employees
he stood in front of his employees
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Tako je svake dve nedelje, dve godine
na dan plate izlazio pred zaposlene
na dan plate izlazio pred zaposlene
04:49
and he asked them
to sacrifice their salaries,
to sacrifice their salaries,
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i zamolio bi ih da žrtvuju svoje plate,
04:53
and it worked.
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i upalilo je.
04:54
More than 50 people deferred
two million dollars,
two million dollars,
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Više od 50 ljudi priložilo je
dva miliona dolara,
dva miliona dolara,
04:57
and now, more than a decade later,
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i sada, više od deceniju kasnije,
04:59
Pandora is worth billions.
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Pandora vredi milijarde.
05:02
When you believe that there is a way
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Kada verujete da postoji način
05:05
around or through
whatever is in front of you,
whatever is in front of you,
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oko ili kroz bilo
šta što se nađe ispred vas,
šta što se nađe ispred vas,
05:07
that surrender is not an option,
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predaja nije opcija,
05:10
you can overcome enormous obstacles.
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možete prevazići ogromne prepreke.
05:14
Which brings us to soap opera lesson two:
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To je uvod u drugu lekciju iz sapunica:
05:16
sacrifice your ego
and drop the superiority complex.
and drop the superiority complex.
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žrtvujte svoj ego
i odbacite kompleks superiornosti.
i odbacite kompleks superiornosti.
05:20
Now, this is scary.
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E, sad, ovo je strašno.
05:22
It's an acknowledgment
of need or fallibility.
of need or fallibility.
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To je priznavanje potrebe ili mane.
05:25
Maybe it's even an admission
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Možda je to čak i priznanje
05:27
that we're not as special
as we might like to think.
as we might like to think.
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da nismo toliko posebni
koliko smo mislili.
koliko smo mislili.
05:31
Stephanie Forrester
of "The Bold and the Beautiful"
of "The Bold and the Beautiful"
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Stefani Forester iz "Hrabrih i Lepih"
05:33
thought she was pretty darn special.
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mislila je da je neviđeno posebna.
05:35
She thought she was so special,
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Mislila je da je toliko posebna
05:37
she didn't need to mix
with the riffraff from the valley,
with the riffraff from the valley,
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da ne treba da se meša
sa ološem iz doline,
sa ološem iz doline,
05:39
and she made sure
valley girl Brooke knew it.
valley girl Brooke knew it.
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a pobrinula se
da to Bruk iz doline i sazna.
da to Bruk iz doline i sazna.
05:42
But after nearly 25 years
of epic fighting,
of epic fighting,
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Ali skoro 25 godina nakon
epskog sukoba,
epskog sukoba,
05:46
Stephanie got sick and let Brooke in.
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Stefani se razbolela i pustila
Bruk da dođe.
Bruk da dođe.
05:49
They made amends,
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Pomirile su se,
05:50
archenemies became soul mates
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arhineprijatelji su postali srodne duše
05:52
and Stephanie died in Brooke's arms,
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i Stefani je umrla na rukama Bruk,
05:55
and here's our takeaway.
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i evo je naša poruka.
05:57
Drop your ego.
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Ostavite svoj ego.
05:59
Life is not about you.
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Ne vrti se sve oko vas.
06:01
It's about us,
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U igri smo svi,
06:02
and our ability to experience joy
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i naša sposobnost da iskusimo radost
06:05
and love and to improve our reality
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i ljubav i da popravimo našu stvarnost
06:08
comes only when we make
ourselves vulnerable
ourselves vulnerable
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dolazi tek onda kada
shvatimo da smo ranjivi
shvatimo da smo ranjivi
06:11
and we accept responsibility
for our actions
for our actions
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i kada preuzmemo odgovornost
za naše postupke
za naše postupke
06:14
and our inactions,
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i ne-postupke,
06:15
kind of like Howard Schultz,
the CEO of Starbucks.
the CEO of Starbucks.
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nešto kao Hauard Šulc, direktor Starbaksa.
06:19
Now, after a great run as CEO,
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Nakon sjajne uloge kao direktora,
06:21
Howard stepped down in 2000,
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Hauard je sišao sa te pozicije 2000,
06:23
and Starbucks quickly overextended itself
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i Starbaks je brzo precenio sebe
06:25
and stock prices fell.
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i akcije na berzi su pale.
06:27
Howard rejoined the team in 2008,
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Hauard se opet pridružio timu 2008,
06:29
and one of the first things he did
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i jedna od prvih stvari koje je uradio
06:31
was apologize to all 180,000 employees.
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bila je da se izvini 180 000 zaposlenih.
06:37
He apologized.
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Izvinio se.
06:39
And then he asked for help,
honesty, and ideas in return.
honesty, and ideas in return.
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A potom ih je zamolio da mu zauzvrat daju
pomoć, čestitost i ideje.
pomoć, čestitost i ideje.
06:43
And now, Starbucks has more than doubled
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Starbaks je više nego udvostručio
06:45
its net revenue since Howard came back.
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vrednost od kad se Huard vratio.
06:48
So sacrifice your desire
to be right or safe all the time.
to be right or safe all the time.
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Žrtvujte svoju želju da budete u pravu
i na sigurnom sve vreme.
i na sigurnom sve vreme.
06:52
It's not helping anyone, least of all you.
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Tako ne pomažete nikome, a najmanje sebi.
06:55
Sacrifice your ego.
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Žrtvujte svoj ego.
06:59
Soap opera lesson three:
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Lekcija broj tri iz sapunica:
07:00
evolution is real.
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evolucija je stvarna.
07:04
You're not meant to be static characters.
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Niste tu da biste bili statični lik.
07:07
On television, static equals boring
and boring equals fired.
and boring equals fired.
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Na televiziji, statično znači dosadno
a dosadno znači otkaz.
a dosadno znači otkaz.
07:11
Characters are supposed
to grow and change.
to grow and change.
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Likovi bi trebalo da rastu
i da se menjaju.
i da se menjaju.
07:14
Now, on TV, those dynamic changes
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E, sad, na TV-u, ove dinamične promene
07:17
can make for some rough transitions,
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mogu da nadomeste neke grube prelaze,
07:19
particularly when a character
is played by one person yesterday
is played by one person yesterday
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posebno kada jednog lika
igra jedna osoba juče,
igra jedna osoba juče,
07:22
and played by someone new today.
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a druga osoba danas.
07:26
Recasting happens all the time on soaps.
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Glumačka postava se u sapunicama
menja sve vreme.
menja sve vreme.
07:29
Over the last 20 years,
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U prethodnih 20 godina,
07:31
four different actors
have played the same key role
have played the same key role
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četiri različita glumca igrala su
istu ključnu ulogu
istu ključnu ulogu
07:34
of Carly Benson on "General Hospital."
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Karli Benson u "Opštoj bolnici".
07:37
Each new face triggered a change
in the character's life and personality.
in the character's life and personality.
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Svako novo lice uzrokovalo je promenu
u životu lika i njegovoj ličnosti.
u životu lika i njegovoj ličnosti.
07:43
Now, there was always
an essential nugget of Carly in there,
an essential nugget of Carly in there,
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Naravno da je tu uvek
ostajala osnovna Karlina crta,
ostajala osnovna Karlina crta,
07:47
but the character and the story
adapted to whomever was playing her.
adapted to whomever was playing her.
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ali likovi i priča su se prilagođavali
onome ko ju je igrao.
onome ko ju je igrao.
07:51
And here's what that means for us.
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A evo šta to znači za nas.
07:54
While we may not swap faces
in our own lives,
in our own lives,
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Jeste da ne možemo da
menjamo lica u realnom životu,
menjamo lica u realnom životu,
07:57
we can evolve too.
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ali možemo da se razvijamo.
07:59
We can choose to draw a circle
around our feet and stay in that spot,
around our feet and stay in that spot,
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Možemo da biramo da li da nacrtamo
krug oko sebe i da tu ostanemo,
krug oko sebe i da tu ostanemo,
08:04
or we can open ourselves to opportunities
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ili možemo da se otvorimo ka mogućnostima
08:07
like Carly, who went
from nursing student to hotel owner,
from nursing student to hotel owner,
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poput Karli, koja je od učenice
medicinske škola postala vlasnik hotela,
medicinske škola postala vlasnik hotela,
08:11
or like Julia Child.
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ili poput Džulije Čajld.
08:13
Julia was a World War II spy,
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Džulija je bila špijun
u Drugom svetskom ratu;
u Drugom svetskom ratu;
08:16
and when the war ended,
she got married, moved to France,
she got married, moved to France,
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kada se rat završio,
udala se, preselila u Francusku,
udala se, preselila u Francusku,
08:19
and decided to give
culinary school a shot.
culinary school a shot.
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i odlučila da pokuša sa školom kuvanja.
08:23
Julia, her books and her TV shows
revolutionized the way America cooks.
revolutionized the way America cooks.
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Džulija, njene knjige i njena TV emisija
potpuno su promenile američku kuhinju.
potpuno su promenile američku kuhinju.
08:29
We all have the power
to initiate change in our lives,
to initiate change in our lives,
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Svi mi imamo moć
da promenimo nešto u našim životima,
da promenimo nešto u našim životima,
08:33
to evolve and adapt.
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da se razvijamo i prilagođavamo.
08:35
We make the choice,
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Mi pravimo taj izbor,
08:37
but sometimes life chooses for us,
and we don't get a heads up.
and we don't get a heads up.
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ali ponekad život bira umesto nas,
a mi ne budemo spremni.
a mi ne budemo spremni.
08:41
Surprise slams us in the face.
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Iznenada nam udari šamar.
08:43
You're flat on the ground,
the air is gone,
the air is gone,
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Nađemo se na zemlji, bez vazduha,
08:45
and you need resuscitation.
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i treba nam veštačko disanje.
08:48
So thank goodness
for soap opera lesson four:
for soap opera lesson four:
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I zato hvala nebesima
za lekciju broj četiri iz sapunica:
za lekciju broj četiri iz sapunica:
08:51
resurrection is possible.
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moguće je oživeti.
08:53
(Laughter)
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(Smeh)
08:55
(Applause)
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(Aplauz)
08:59
In 1983, "Days of Our Lives"'
Stefano DiMera died of a stroke,
Stefano DiMera died of a stroke,
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Godina 1983, "Dani naših života",
Stefano DiMera umire od šloga,
Stefano DiMera umire od šloga,
09:03
but not really, because in 1984
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ali ne stvarno, jer već 1984.
09:05
he died when his car
plunged into the harbor,
plunged into the harbor,
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umire kada se njegov auto upadne u luku,
09:08
and yet he was back in 1985
with a brain tumor.
with a brain tumor.
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a opet, vraća se 1985.
sa tumorom na mozgu.
sa tumorom na mozgu.
09:12
(Laughter)
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(Smeh)
09:13
But before the tumor could kill him,
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Ali pre nego što ga tumor ubije,
09:15
Marlena shot him, and he tumbled
off a catwalk to his death.
off a catwalk to his death.
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Marlena ga ustreli, i on
sa modne piste ode u smrt.
sa modne piste ode u smrt.
09:20
And so it went for 30 years.
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I sve tako 30 godina.
09:22
(Laughter)
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(Smeh)
09:25
Even when we saw the body,
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Čak i kad smo videli njegovo telo,
09:27
we knew better.
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nismo se dali prevariti.
09:28
He's called the Phoenix for a reason.
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Ne zove se on Feniks bez razloga.
09:32
And here's what that means for us.
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A evo šta to znači za nas.
09:35
As long as the show is still on the air,
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Sve dok se šou emituje,
09:37
or you're still breathing,
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ili sve dok dišete,
09:39
nothing is permanent.
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ništa nije stalno.
09:41
Resurrection is possible.
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Vaskrsenje je moguće.
09:45
Now, of course, just like life,
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E, sad, naravno, baš kao i život,
09:48
soap operas do ultimately
meet the big finale.
meet the big finale.
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sapunice jednom dođu do velike završnice.
09:52
CBS canceled my show,
"As The World Turns," in December 2009,
"As The World Turns," in December 2009,
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CBS je ukinuo moju seriju,
"Ljubav za sva vremena" decembra 2009,
"Ljubav za sva vremena" decembra 2009,
09:57
and we shot our final episode
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snimili smo poslednju epizodu
09:59
in June 2010.
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juna 2010.
10:00
It was six months of dying
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Bilo je to šest meseci umiranja
10:02
and I road that train
right into the mountain.
right into the mountain.
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i vozila sam se u tom vozu
koji je išao pravo ka planini.
koji je išao pravo ka planini.
10:06
And even though we were
in the middle of a huge recession
in the middle of a huge recession
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I iako smo bili usred
ogromne recesije
ogromne recesije
10:09
and millions of people
were struggling to find work,
were struggling to find work,
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i milioni ljudi su se borili
da nađu posao,
da nađu posao,
10:13
I somehow thought everything would be OK.
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nekako sam mislila da će sve biti okej.
10:15
So I packed up the kids
and the Brooklyn apartment,
and the Brooklyn apartment,
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Tako sam popakovala decu
i stan u Bruklinu,
i stan u Bruklinu,
10:18
and we moved in with my in-laws
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i preselili smo se kod muževljevih
10:20
in Alabama.
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u Alabamu.
10:21
(Laughter)
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(Smeh)
10:25
Three months later, nothing was OK.
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Tri meseca kasnije, ništa nije bilo okej.
10:27
That was when I watched
the final episode air,
the final episode air,
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Tada sam gledala poslednju
epizodu koja se emitovala,
epizodu koja se emitovala,
10:33
and I realized the show
was not the only fatality.
was not the only fatality.
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i shvatila sam da nije bila
žrtva samo ta serija.
žrtva samo ta serija.
10:37
I was one too.
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Žrtva sam bila i ja.
10:39
I was unemployed
and living on the second floor
and living on the second floor
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Bila sam nezaposlena
i živela na drugom spratu
i živela na drugom spratu
10:41
of my in-laws' home,
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u muževljevoj kući,
10:43
and that's enough
to make anyone feel dead inside.
to make anyone feel dead inside.
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i to je dovoljno da se
svako oseti mrtvim iznutra.
svako oseti mrtvim iznutra.
10:46
(Laughter)
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(Smeh)
10:48
But I knew my story wasn't over,
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Ali znala sam da moja priča nije gotova,
10:50
that it couldn't be over.
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da ne može biti gotova.
10:52
I just had to tap into everything
I had ever learned about soap operas.
I had ever learned about soap operas.
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Samo je trebalo da pogledam u sve
što sam ikad naučila o sapunicama.
što sam ikad naučila o sapunicama.
10:58
I had to be brave like Erica
and refuse to surrender,
and refuse to surrender,
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Morala sam da budem hrabra poput Erike
i odbijem da se predam,
i odbijem da se predam,
11:02
so every day, I made a decision to fight.
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i tako sam svakog dana,
odlučivala da se borim.
odlučivala da se borim.
11:06
I had to be vulnerable like Stephanie
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Morala sam da budem ranjiva kao Stefani
11:08
and sacrifice my ego.
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i da žrtvujem svoj ego.
11:10
I had to ask for help
a lot of times across many states.
a lot of times across many states.
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Morala sam da tražim pomoć
mnogo puta u raznim državama.
mnogo puta u raznim državama.
11:14
I had to be adaptable like Carly
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Morala sam da se prilagođavam kao Karli
11:18
and evolve my skills,
my mindset, and my circumstances,
my mindset, and my circumstances,
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i da razvijam svoje veštine,
način razmišljanja i ono što me okružuje,
način razmišljanja i ono što me okružuje,
11:22
and then I had to be
resilient, like Stefano,
resilient, like Stefano,
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a onda sam morala da budem
otporna, kao Stefano,
otporna, kao Stefano,
11:25
and resurrect myself and my career
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i vaskrsnem sebe i svoju karijeru
11:27
like a phoenix from the ashes.
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poput feniksa iz pepela.
11:30
Eventually I got an interview.
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Konačno su me pozvali na razgovor.
11:33
After 15 years in news and entertainment,
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Nakon 15 godina u vestima i šou biznisu,
11:36
nine months of unemployment
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9 meseci bez posla
11:38
and this one interview,
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i ovog jednog razgovora,
11:42
I had an offer for an entry level job.
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dobila sam ponudu za posao
za početnika.
za početnika.
11:45
I was 37 years old
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Imala sam 37 godina
11:47
and I was back from the dead.
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i vratila sam se iz mrtvih.
11:50
We will all experience
what looks like an ending,
what looks like an ending,
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Svi ćemo iskusiti
ono što nam izgleda kraj,
ono što nam izgleda kraj,
11:53
and we can choose to make it a beginning.
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i možemo od njega napraviti novi početak.
11:56
Kind of like Tina, who miraculously
survived that waterfall,
survived that waterfall,
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Nešto poput Tine, koja je na čudesan
način preživela vodopad,
način preživela vodopad,
12:00
and because I hate to leave
a cliffhanger hanging,
a cliffhanger hanging,
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i zato što mrzim da
ostavljam stvari nedovršene.
ostavljam stvari nedovršene.
12:03
Tina and Cord did get divorced,
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Tina i Kord se jesu razveli,
12:05
but they got remarried three times
before the show went off the air in 2012.
before the show went off the air in 2012.
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ali su se venčavali opet još tri puta
pre nego što je serija ukinuta 2012.
pre nego što je serija ukinuta 2012.
12:11
So remember,
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I zapamtite,
12:13
as long as there is breath in your body,
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sve dok dišete,
12:16
it's never too late to change your story.
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nikad nije kasno da promenite vašu priču.
12:19
Thank you.
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Hvala vam.
12:20
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Kate Adams - Digital storytellerKate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers.
Why you should listen
Kate Adams is an advocate of iteration -- testing, learning and refining at each step, both professionally and personally.
Starting in television news and moving to event production, daytime drama and digital marketing, storytelling has always been the common thread. Each job taught her more about the creation and cultivation of story and brand -- and how we use that story arc to build our own journeys.
After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, she was the assistant casting director at the Emmy-winning soap opera "As the World Turns" for eight years. She joined the UPS digital communications team in 2011 and is now part of the analytics team for BAMTech, a video-streaming company.
Kate Adams | Speaker | TED.com