ABOUT THE SPEAKER
Marian Bantjes - Designer, illustrator, typographer
At the intersection of word and form, Marian Bantjes makes her art.

Why you should listen

Organic, logical, complex, beautiful: Marian Bantjes' illustrations draw on her deep relationship with letterforms (she was a typesetter for ten years). With flowing lines, filigree and generosity, she plays in the space between a and b and c. Her illustration work has appeared in Wired, Wallpaper, the Walrus and many other magazines and newspapers worldwide, and once took over Saks Fifth Avenue top to bottom.
 
She's also a blunt and funny writer on design and other matters, an advocate for self-reinvention, self-education (and formal education) and continuous self-appraisal. She works from her home on an island near Vancouver and sends legendary Valentine's Day cards.

More profile about the speaker
Marian Bantjes | Speaker | TED.com
TED2010

Marian Bantjes: Intricate beauty by design

Marian Bantjes:错综的设计之美

Filmed:
698,836 views

在平面设计领域里,把自我个性放在作品中是一种异端邪说。 她解释了她怎样通过表现自我树立起她的事业。将她标志性的,精致优雅的插画放在店面中,情人节贺卡甚至图标中。
- Designer, illustrator, typographer
At the intersection of word and form, Marian Bantjes makes her art. Full bio

Double-click the English transcript below to play the video.

00:16
I'm going to begin开始 by reciting背诵 a poem.
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我将要朗诵一首诗
00:20
"Oh beloved心爱 dentist牙医:
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“哦 我亲爱的牙医
00:22
Your rubber橡胶 fingers手指 in my mouth ...
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你的橡胶手指在我口中
00:25
your voice语音 so soft柔软的 and muffled闷响 ...
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你的声音如此温柔而低沉
00:29
Lower降低 the mask面具, dear dentist牙医,
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请拉下面罩 亲爱的牙医
00:31
lower降低 the mask面具."
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请拉下面罩
00:34
(Laughter笑声)
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(笑声)
00:36
Okay, in this presentation介绍,
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好的,在这个演讲中
00:38
I'm going to be putting the right side of your brains大脑
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我将严苛的考验
00:40
through通过 a fairly相当 serious严重 workout锻炼.
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你的右脑
00:42
You're going to see a lot of imagery意象,
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你们将要看到许多的影像
00:44
and it's not always connected连接的 to what I'm talking about,
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而这些影像并不全跟我的演讲有关
00:47
so I need you to kind of split分裂 your brains大脑 in half
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所以 我需要你把自己的大脑分成两半
00:50
and let the images图片 flow over one side
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用一半去感受影像
00:53
and listen to me on the other.
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而另一半听我演讲
00:55
So I am one of those people
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我是属于那种
00:57
with a transformative变革 personal个人 story故事.
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那些生命中发生变革的人群
01:00
Six years年份 ago,
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6年前
01:02
after 20 years年份 in graphic图像 design设计 and typography活版印刷,
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在我为平面设计和印刷业工作了20年之后
01:05
I changed the way I was working加工
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我改变了我的工作方式
01:07
and the way most graphic图像 designers设计师 work
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我从遵循大多数平面设计师的工作方式
01:10
to pursue追求 a more personal个人 approach途径 to my work,
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改变为追求一种更个人的工作方式
01:15
with only the humble谦卑 attempt尝试
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我低调的追求
01:17
to simply只是 make a living活的 doing something that I loved喜爱.
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能够做我喜爱的工作谋生
01:21
But something weird奇怪的 happened发生.
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但是奇怪的事发生了
01:24
I became成为 bizarrely奇怪的是
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我变得
01:26
popular流行.
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异常的受欢迎
01:28
My current当前 work
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我现在的作品
01:30
seems似乎 to resonate谐振 with people
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不可思议的
01:32
in a way that has so taken采取 me by surprise
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令人感到共鸣
01:35
that I still frequently经常 wonder奇迹
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我至今依然常常思考
01:37
what in the hell地狱 is going on.
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到底是为什么
01:39
And I'm slowly慢慢地 coming未来 to understand理解
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我渐渐的明白
01:41
that the appeal上诉 of what I do
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我作品的吸引力
01:43
may可能 be connected连接的 to why I do it.
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也许是源自我的做法
01:47
These days, I call myself a graphic图像 artist艺术家.
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现在,我称自己为平面艺术家
01:51
So where my work as a graphic图像 designer设计师
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当我作为平面设计师的时候
01:54
was to follow跟随 strategy战略,
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我遵循商业战略
01:56
my work now
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我现在的作品
01:58
follows如下 my heart
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遵循我的内心
02:00
and my interests利益
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和我的喜好
02:02
with the guidance指导 of my ego自我
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在自我意志的引导下
02:05
to create创建 work that is mutually相互 beneficial有利 to myself and a client客户.
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我创造了能使我和客户共同收益的作品
02:09
Now, this is heresy异端
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现在,在设计界
02:11
in the design设计 world世界.
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这是异端邪说
02:13
The ego自我 is not supposed应该
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自我并不应该
02:15
to be involved参与 in graphic图像 design设计.
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包含在平面设计作品中
02:18
But I find that for myself,
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但是我在自己的作品中找到了自我
02:20
without exception例外,
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没有一次例外
02:22
the more I deal合同 with the work
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我越加努力的完成这个作品
02:24
as something of my own拥有,
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作品里就包含着更多的自我意识
02:26
as something that is personal个人,
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并且越自我的作品
02:28
the more successful成功 it is
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就越加的成功
02:30
as something that's compelling引人注目,
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越加的吸引人
02:33
interesting有趣 and sustaining维持.
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越加的有趣和隽永
02:36
So I exist存在 somewhat有些 outside of the mainstream主流
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所以我创造了非主流的
02:38
of design设计 thinking思维.
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设计思维
02:40
Where others其他 might威力 look at measurable可测量 results结果,
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当别人追求可衡量的结果时
02:43
I tend趋向 to be interested有兴趣 in more ethereal空灵 qualities气质,
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我追求一些更加虚幻的品质
02:46
like "Does it bring带来 joy喜悦?"
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比如,这作品带来欢乐么?
02:48
"Is there a sense of wonder奇迹?"
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它会带来惊奇的感觉么?
02:50
and "Does it invoke调用 curiosity好奇心?"
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它会激发好奇心么?
02:53
This is a scientific科学 diagram, by the way.
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顺便一提,有一个科学图表
02:56
I don't have time to explain说明 it,
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我没有时间解释
02:58
but it has to do with DNA脱氧核糖核酸 and RNARNA.
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但是它跟DNA和RNA有关
03:01
So I have a particular特定 imaginative想像的 approach途径 to visual视觉 work.
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所以我有一个特别的想象方法去完成视觉作品
03:04
The things that interest利益 me when I'm working加工
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我在工作中感兴趣的是
03:07
are visual视觉 structure结构体,
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视觉结构
03:09
surprise
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惊奇
03:11
and anything that requires要求 figuring盘算 things out.
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和任何需要动脑解决的事
03:14
So for this reason原因, I'm particularly尤其 drawn
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因为这个原因,我对系统和样式
03:16
to systems系统 and patterns模式.
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感到十分疲惫
03:19
I'm going to give you a couple一对 of examples例子 of how my brain works作品.
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我将向你举例展示我的大脑是怎样工作的
03:22
This is a piece that I did for
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这是我为英国卫报
03:24
The Guardian监护人 newspaper报纸 in the U.K.
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做的一个作品
03:26
They have a magazine杂志 that they call G2.
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他们旗下有一个杂志叫做G2
03:30
And this is for their puzzle难题 special特别
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这个作品是为
03:32
in 2007.
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2007年的解谜特别版所作
03:34
And puzzling令人费解 it is.
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为了设计谜题
03:36
I started开始 by creating创建 a series系列 of tiling平铺 units单位.
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我开始创造一系列小方块
03:39
And these tiling平铺 units单位, I designed设计
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我特别设计这些小方块
03:41
specifically特别 so that they would contain包含
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使这些小方块的形状包含了
03:43
parts部分 of letterforms字母形式 within their shapes形状
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字母的形状
03:46
so that I could then
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然后我就能
03:48
join加入 those pieces together一起
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把这些小方块组合起来
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to create创建 letters and then words
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造出字母和单词
03:52
within the abstract抽象 patterning图案.
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并使他们呈现出抽象的图案
03:55
But then as well, I was able能够 to
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然后我就能够
03:57
just flip翻动 them, rotate回转 them
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移动它们,旋转它们
03:59
and combine结合 them in different不同 ways方法
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然后用不同的方式组合它们
04:01
to create创建 either regular定期 patterns模式
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造出它们的正常形状
04:03
or abstract抽象 patterns模式.
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或者抽象的形状
04:06
So here's这里的 the word puzzle难题 again.
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所以,这是文字谜题
04:09
And here it is with the abstract抽象 surrounding周围.
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然后周围是一些抽象图案
04:12
And as you can see, it's extremely非常 difficult to read.
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你可以看到,这很难阅读
04:16
But all I have to do is
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但是我所要做的只是
04:18
fill certain某些 areas of those letterforms字母形式
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将字母的部分涂上颜色
04:21
and I can bring带来 those words out of
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然后我就能把这些词
04:23
the background背景 pattern模式.
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从背景图案中突出出来
04:25
But maybe that's a little too obvious明显.
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但是这样也许太明显了
04:27
So then I can add some color颜色 in with the background背景
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所以我在背景中再添加一些颜色
04:30
and add a bit more color颜色 in with the words themselves他们自己,
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然后在单词中也添加更多的颜色
04:33
and this way, working加工 with the art艺术 director导向器,
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用这种方法,并且同艺术指导合作
04:35
I'm able能够 to bring带来 it to just the right point
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我就能够达到完美的一点
04:38
that it's puzzling令人费解 for the audience听众 --
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那就是对观众来说这是个谜题
04:41
they can figure数字 out that there's something they have to read --
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他们能够感到这里有些东西他们需要去读
04:43
but it's not impossible不可能 for them to read.
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但并不是不可能读懂
04:48
I'm also interested有兴趣 in working加工 with
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我还对运用
04:50
unusual异常 materials物料
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不寻常的材料感兴趣
04:52
and common共同 materials物料 in unusual异常 ways方法.
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或者是把平常的材料用出不同的用法
04:55
So this requires要求 figuring盘算 out how to
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这需要知道如何
04:57
get the most out of something's什么是 innate先天 properties性能
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物尽其用
05:00
and also how to bend弯曲 it to my will.
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如何使材料服从我
05:02
So ultimately最终,
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最后的结果是
05:04
my goal目标 is to create创建 something unexpected意外.
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我的目标是创造一些意料之外的东西
05:09
To this end结束, I have worked工作 in sugar
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为此,当我为一个曾经在TED做了3次演讲
05:11
for Stefan斯特凡 SagmeisterSagmeister,
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的设计师Stefan Sagmeister
05:13
three-time三次 TEDTED speaker扬声器.
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工作的时候,我用糖作画。
05:15
And this project项目 began开始 essentially实质上
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而这个项目原本
05:17
on my kitchen厨房 table.
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是从我的餐桌上发起的
05:19
I've been eating cereal谷类 for breakfast早餐
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在我的一生中
05:21
all of my life.
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我一直吃麦片作早餐
05:23
And for that same相同 amount of time,
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有些时候
05:25
I've been spilling溢出 sugar on the table
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我把糖洒在桌子上
05:27
and just kind of playing播放 with it with my fingers手指.
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然后用我的手指头画来玩
05:30
And eventually终于 I used this technique技术
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最后我用这一技巧
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to create创建 a piece of artwork艺术品.
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做了一副作品
05:34
And then I used it again to create创建
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然后我用这一技巧为
05:36
six pieces for Stefan's斯特凡 book,
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Stefen的书做了6个作品
05:38
"Things in My Life I've Learned学到了 So Far."
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作品的名字叫做“至今为止,我从我的生命中所学到的”
05:41
And these were created创建
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这些作品
05:43
without sketches素描, just freehand写意,
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没有底稿,全部徒手制作
05:45
by putting the sugar down on a white白色 surface表面
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我把糖倒在一个白色的表面上
05:47
and then manipulating操纵 it to get
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然后熟练的描绘
05:49
the words and designs设计 out of it.
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创造出字体和设计
05:52
Recently最近, I've also made制作 some
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最近,我还用
05:54
rather highbrow知识分子 baroque巴洛克 borders国界
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用廉价的意大利面
05:56
out of lowbrow低俗 pasta意大利面.
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做出了很有巴洛克风格的作品
05:58
And this is for a chapter章节 that I'm doing in a book,
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这个作品是我为这本书做的一个章节
06:01
and the chapter章节 is on honor荣誉.
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而这个章节受到了好评
06:03
So it's a little bit unexpected意外,
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这是有一点出人意料的
06:05
but, in a way, it refers
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但是,用这种方式
06:07
to the macaroni通心粉 art艺术
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这种意大利面艺术
06:09
that children孩子 make for their parents父母
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就像小孩为他们的父母做的
06:11
or they make in school学校 and give to their parents父母,
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或者小孩们在学校做好,带给他们父母
06:13
which哪一个 is in itself本身 a form形成 of honor荣誉.
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这种艺术模式本很就是一种敬意
06:17
This is what you can do with some household家庭 tinfoil锡纸.
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你可以用家用锡箔体现艺术
06:22
Okay, well, it's what I can do with some household家庭 tinfoil锡纸.
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好的,这是我用家用锡箔作出的作品
06:25
(Laughter笑声)
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(笑声)
06:31
I'm very interested有兴趣 in wonder奇迹,
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我对惊奇很感兴趣
06:34
in design设计 as an impetus原动力 to inquiring查询.
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在设计中推动人们去探寻
06:38
To say I wonder奇迹 is to say
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我所说的惊奇的意思是
06:40
I question, I ask.
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我质疑,我询问
06:42
And to experience经验 wonder奇迹 is to experience经验 awe威严.
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体验惊奇就是体验敬畏
06:46
So I'm currently目前 working加工 on a book,
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我最近在写一本书
06:48
which哪一个 plays播放 with both senses感官 of the word,
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这本书是关于文字的意义
06:50
as I explore探索 some of my own拥有 ideas思路
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我探究了一些我自己的想法
06:52
and inquiries查询
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和闻讯
06:54
in a visual视觉 display显示 of rather
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这本书的视觉传达
06:56
peacock-like孔雀开屏般 grandeur富丽堂皇.
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像孔雀开屏般绚丽
06:59
The world世界 is full充分 of wonder奇迹.
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世界充满了惊奇
07:01
But the world世界 of graphic图像 design设计,
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但是平面设计的世界
07:04
for the most part部分, is not.
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在大部分的情况下,并不是这样
07:06
So I'm using运用 my own拥有 writings文章
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所以我用自己的写作
07:08
as a kind of testing测试 ground地面 for a book that has
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作为一个试验场
07:10
an interdependency相互依存 between之间 word and image图片
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使文字和图像相互依存
07:13
as a kind of seductive妖媚 force.
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使之成为一个富有诱惑力的力量
07:16
I think that one of the things
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我想宗教所
07:18
that religions宗教 got right
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做对的一点就是
07:20
was the use of visual视觉 wonder奇迹
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应用视觉奇观
07:22
to deliver交付 a message信息.
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去传达一个主题思想
07:24
I think this true真正 marriage婚姻 of art艺术 and information信息
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我想这就是艺术和信息的最好结合。
07:27
is woefully可悲 underused未被充分利用 in adult成人 literature文学,
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但令人遗憾的没有应用在成人文学中
07:30
and I'm mystified迷惑 as to
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我困惑于
07:32
why visual视觉 wealth财富 is not more commonly常用 used
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为什么视觉财富没有得到更广泛的应用
07:35
to enhance提高 intellectual知识分子 wealth财富.
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为了曾强理智的财富
07:38
When we look at works作品 like this,
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当我们看到像这样的作品时
07:40
we tend趋向 to associate关联 them with children's儿童 literature文学.
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我们倾向于把他和儿童作品联想起来
07:43
There's an implication意义 that ornamental装饰 graphics图像
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人们总是认为装饰性的图片
07:46
detract减损 from the seriousness严肃 of the content内容.
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降低了内容的严肃性
07:49
But I really hope希望 to have the opportunity机会
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但是我真心希望
07:51
to change更改 that perception知觉.
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自己能有机会改变人们的这种感觉
07:54
This book is taking服用 rather a long time,
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这本书花了我很长时间
07:58
but I'm nearly几乎 doneDONE.
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但是我就快达到那种境界
08:01
For some reason原因, I thought it would be a good idea理念
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犹豫一些原因 我想现在
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to put an intermission幕间休息
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稍微暂停一下
08:05
in my talk.
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我的演讲
08:07
And this is it -- just to give you and me a moment时刻 to catch抓住 up.
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只为给你一点时间去跟上我的思路
08:10
(Laughter笑声)
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(笑声)
08:18
So I do these valentines情人节.
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所以我做这些情人节卡片
08:21
I've been sending发出 out valentines情人节
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从2005年起,
08:23
on a fairly相当 large scale规模 since以来 2005.
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我开始制作大量的情人节卡片
08:26
These are my valentines情人节
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这些就是我在2005到2006年间
08:28
from 2005 and 2006.
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做的情人节卡片
08:30
And I started开始 by
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我从做一个
08:32
doing just a single image图片 like this
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像这样简单的图片开始
08:34
and sending发出 them out to each person.
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把这些卡片送给每个人
08:36
But in 2007,
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但是在2007年
08:38
I got the cockamamie繁琐 idea理念
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我有了手制情人节卡片
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to hand-draw手工绘制 each valentine情人节
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这个难以置信的想法
08:43
for everyone大家 on my mailing邮件 list名单.
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每一个在我邮寄名单上的人
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I reduced减少 my mailing邮件 list名单 to 150 people.
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我将名单上的人数减少到150人
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And I drew德鲁 each person
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然后为每个人画一张
08:52
their own拥有 unique独特 valentine情人节
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他们独有的情人节卡片
08:55
and put their name名称 on it
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把他们的名字放在贺卡上
08:57
and numbered编号 it and signed it and sent发送 it out.
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并签上日期和姓名寄出
08:59
Believe it or not, I devised设计 this
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不论你相不相信,
09:01
as a timesaving节省时间 method方法.
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我把这作为一种节约时间的方法
09:05
I was very busy in the beginning开始 of that year,
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在那年初我十分的忙
09:07
and I didn't know when I was going to find time
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我不知到什么时候能够抽出时间
09:09
to design设计 and print打印 a single valentine情人节.
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去设计和打印出单张的情人节卡片
09:12
And I thought that I could kind of do this piecemeal零碎
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我想我可以把用在交通中的
09:14
as I was traveling旅行.
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零碎时间利用起来做这些作品
09:17
It didn't exactly究竟 work out that way.
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但事实上没有那么顺利
09:20
There's a longer story故事 to this,
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这种方法花了我更长的时间
09:22
but I did get them all doneDONE in time,
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但是我仍然在时限内完成了
09:25
and they were extremely非常 well received收到.
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并且得到了极好的反响
09:28
I got an almost几乎 100 percent百分 response响应 rate.
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我得到了几乎百分之百的回复率
09:30
(Laughter笑声)
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(笑声)
09:32
And those who didn't respond响应
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那些不过回复的人
09:34
will never receive接收 anything from me ever again.
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让永远从我这里得不到任何东西
09:36
(Laughter笑声)
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(笑声)
09:42
Last year,
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去年
09:44
I took a more conceptual概念上的 approach途径 to the valentine情人节.
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我用更概念化的做法设计了情人节贺卡
09:47
I had this idea理念 that I wanted people
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我有这个想法让人们
09:49
to receive接收 a kind of
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接受到一种
09:52
mysterious神秘 love letter,
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神秘的情书
09:54
like a found发现 fragment分段 in their mailbox邮箱.
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就好像在邮箱里找到一个纸片
09:57
I wanted it to be something
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我希望这个纸片
09:59
that was not addressed解决 to them
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没有署名也
10:01
or signed by me,
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也没有寄信人
10:03
something that caused造成 them to wonder奇迹
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这张纸片是他们疑惑
10:05
what on Earth地球 this thing was.
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这到底是什么东西?
10:08
And I specifically特别 wrote
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我特意写了
10:10
four pages网页 that don't connect.
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没有关联的四页纸
10:13
There were four different不同 versions版本 of this.
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这有四个版本
10:15
And I wrote them
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我使这些版本
10:17
so that they begin开始 in the middle中间 of a sentence句子,
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从一句话之中开始
10:19
end结束 in the middle中间 of a sentence句子.
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从一句话之中结束
10:21
And they're on the one hand, universal普遍,
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从另一种角度来说,他们能无限组合
10:24
so I avoid避免 specific具体 names or places地方,
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所以我避免了一些名字或地点
10:27
but on the other hand, they're personal个人.
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但是从另一个角度来说,他们是独特的。
10:29
So I wanted people to really get the sense that
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所以,我希望人们能感到
10:32
they had received收到 something that could have been
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他们收到了一封
10:34
a love letter to them.
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属于他的情书
10:36
And I'm just going to read one of them to you.
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我来给你读一段
10:39
"You've never really been sure of this,
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你从没有确信
10:42
but I can assure保证 you that this quirk俏皮话
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但是我可以担保
10:44
you're so self-conscious自我意识 of
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你的自我意识
10:46
is intensely激烈 endearing优胜.
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是这样的美好
10:48
Just please accept接受 that this piece of you
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请收下这部分的你
10:50
escapes逃逸 with your smile微笑,
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尤其是带着你的笑容
10:52
and those of us who notice注意
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我们这些注意到这一点的人
10:54
are happy快乐 to catch抓住 it in passing通过.
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很高兴接受并传达这一点
10:56
Time spent花费 with you is like chasing and catching small birds鸟类,
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和你在一起的时间就像同小鸟嬉戏
10:59
but without the scratches划痕 and bird shit拉屎."
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但是没有那些抓伤和鸟屎
11:01
(Laughter笑声)
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(笑声)
11:03
"That is to say,
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这就是说
11:05
your thoughts思念 and words flit掠过 and dart,
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你的思想和语言是不定的
11:07
disconcertedlydisconcertedly elusive难以捉摸 at times,
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有时不安的让人难以琢磨
11:09
but when caught抓住 and examined检查 --
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但是当思想被抓住,被审查
11:11
ahh, such这样 a wonder奇迹,
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啊 真令人惊奇
11:13
such这样 a delightful愉快 reward奖励.
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有这样一个令人愉快的回报
11:15
There's no passing通过 time with you,
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与你在一起的每一刻
11:17
only collecting搜集 --
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都不仅仅是度过,而是我的珍藏
11:19
the collecting搜集 of moments瞬间 with the hope希望 for preservation保存
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我希望珍藏这些时刻
11:21
and at the same相同 time release发布.
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同时也回味这些时刻
11:24
Impossible不可能? I don't think so.
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不可能?我不这样想
11:26
I know this makes品牌 you embarrassed尴尬.
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我知道这令你尴尬
11:28
I'm certain某些 I can see you blushing脸红.
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我确信我可以看到你在脸红
11:30
But I just have to tell you because
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但是我必须告诉你
11:32
sometimes有时 I hear your self-doubt自我怀疑,
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因为有时候我听说你感到不自信
11:34
and it's so crushing破碎 to think
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这真是一种悲伤的想法
11:36
that you may可能 not know how truly wonderful精彩 you are,
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因为你自己不知到你是多么美好的一个人
11:38
how inspiring鼓舞人心 and delightful愉快
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你是那样的给人以灵感和欢乐
11:41
and really, truly the most completely全然 ..."
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真的,你是最完美的
11:44
(Laughter笑声)
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(笑声)
11:46
(Applause掌声)
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(掌声)
11:52
So Valentine's情人节 Day
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再过几天就是
11:54
is coming未来 up in a couple一对 of days,
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情人节了
11:56
and these are currently目前 arriving到达
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这些贺卡将要
11:58
in mailboxes邮箱 all around the world世界.
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到达世界各地的信箱
12:01
This year, I got, what I really have to say
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我必须讲讲我今年想出的
12:03
is a rather brilliant辉煌 idea理念,
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非常好的主意
12:06
to laser激光 cut
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用激光刀
12:09
my valentines情人节
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用激光刀从用过的圣诞节卡片中
12:11
out of used Christmas圣诞 cards.
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雕刻出新的卡片
12:14
So I solicited搜罗 friends朋友
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所以我请求我的朋友
12:16
to send发送 me their used Christmas圣诞 cards,
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讲他们过去的圣诞节卡片寄给我
12:19
and I made制作 500 of these.
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我收到了500张卡片
12:22
Each one of them is completely全然 different不同.
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每个卡片都完全不同
12:24
I'm just really, really thrilled高兴 with them.
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看到这些卡片我感到非常激动
12:26
I don't have that much else其他 to say,
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我没有什么别的语言形容
12:30
but they turned转身 out really well.
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但是做出来的结果十分好
12:35
I do spend a lot of time on my work.
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我花了好多时间在制作上
12:38
And one of the things that I've been thinking思维 about recently最近
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我最近想的一件事
12:41
is what is worth价值 while.
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十分有价值
12:43
What is it that's worth价值 spending开支 my time on
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这种形式的创作值得我投入时间
12:45
and my life on in this way?
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甚至投入我的创作生涯么?
12:48
Working加工 in the commercial广告 world世界,
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我要挣扎的工作在
12:50
this is something that I do have to struggle斗争 with at times.
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商业世界中
12:54
And yes, sometimes有时 I'm swayed动摇 by money.
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对,有时候我为钱而动摇
12:57
But ultimately最终, I don't consider考虑 that a worthy值得 goal目标.
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但是我终究不认为钱是一个有价值的目标
13:00
What makes品牌 something worthwhile合算 for me
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让我的工作变的有价值的
13:03
is the people I work for or with,
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是我为之工作的人,是同我一起工作的人
13:06
the conditions条件 I work under
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是我工作的环境
13:08
and the audience听众 that I'm able能够 to reach达到.
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是我作品能够传达到的观众
13:11
So I might威力 ask: "Who is it for?"
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所以我问我自己,这作品是为谁而做?
13:13
"What does it say?"
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这个作品
13:15
and "What does it do?"
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这作品有什么用?
13:18
You know, I have to tell you, it's really difficult
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我必须告诉你,像我这样的人
13:21
for someone有人 like me to come up on stage阶段
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上到这样一个台面
13:24
at this conference会议
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是很困难的
13:26
with these unbelievably令人难以置信 brilliant辉煌 minds头脑,
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面对的都是让人难以置信的奇思妙想,
13:29
who are thinking思维 these
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大家想的都是
13:31
really big-picture大局观,
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真正的大画面
13:33
world-changing改变世界的, life-changing改变生活
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来到这个舞台,这个会场
13:36
ideas思路 and technologies技术.
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主意和技术
13:41
And it's very, very common共同
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设计师和
13:44
for designers设计师 and people in the visual视觉 arts艺术
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视觉艺术工作者
13:47
to feel that we're
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常常感到自己
13:49
not contributing贡献 enough足够,
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并没有做出足够的贡献
13:52
or worse更差, that all we're doing is
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或者更糟,
13:54
contributing贡献 to landfill垃圾填埋场.
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我们感到自己在制造垃圾
13:56
Here I am; I'm showing展示 you
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但我在这里向你们展示
13:58
some pretty漂亮 visuals视觉效果
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一些漂亮图像
14:00
and talking about aesthetics美学.
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然后讲述美学
14:04
But I've come to believe that
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但是我开始相信
14:06
truly imaginative想像的 visual视觉 work
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真正富有想象力的视觉作品
14:09
is extremely非常 important重要 in society社会.
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对我们的社会是十分重要的
14:12
Just in the way that I'm inspired启发
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就像我被
14:14
by books图书
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书本、
14:16
and magazines杂志 of all kinds,
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各种杂志
14:18
conversations对话 I have, movies电影,
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与他人的对话或电影启发的方式
14:21
so I also think,
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所以我想
14:23
when I put visual视觉 work out there into the mass media媒体,
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当我把有趣的
14:26
work that is interesting有趣, unusual异常,
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不同寻常的
14:29
intriguing奇妙,
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吸引人的
14:31
work that maybe opens打开 up that sense
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能够在脑中引起思索
14:33
of inquiry查询 in the mind心神,
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的作品放入大众媒体时
14:36
that I'm seeding播种 the imagination想像力 of the populace民众.
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我找寻民众的想像力
14:40
And you just never know who
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你永远不知道
14:42
is going to take something from that
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谁会从你的作品中获益
14:44
and turn it into something else其他,
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用你的作品进行再创造
14:47
because inspiration灵感
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因为灵感的传播
14:49
is cross-pollinating异花传粉.
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类似花粉的传播
14:51
So a piece of mine
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就像我的一部分
14:53
may可能 inspire启发 a playwright剧作家
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会给一个剧作家
14:55
or a novelist小说家 or a scientist科学家,
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或者小说家,科学家以灵感
14:58
and that in turn may可能 be the seed种子
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然后这种灵感又变成一个种子
15:01
that inspires激励 a doctor医生
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来启发一个医生
15:03
or a philanthropist慈善家
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或者一个慈善家
15:05
or a babysitter保姆.
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又或者一个保姆
15:07
And this isn't something that you can quantify量化
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灵感不是一种你可以
15:09
or track跟踪 or measure测量,
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量化,追踪或者测量的东西
15:12
and we tend趋向 to undervalue低估 things in society社会
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我们倾向于低估
15:14
that we can't measure测量.
356
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那些不可测量的事物的价值
15:16
But I really believe
357
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但是我真的相信
15:18
that a fully充分 operating操作, rich丰富 society社会
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一个成熟并丰饶的社会
15:21
needs需求 these seeds种子 coming未来 from all directions方向
359
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需要各方面各文化背景
15:23
and all disciplines学科
360
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带来的启发
15:25
in order订购 to keep the gears齿轮 of inspiration灵感
361
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去保持整个社会的
15:28
and imagination想像力
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灵感和想象力
15:30
flowing流动 and cycling循环 and growing生长.
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不断循环般地的被激发
15:35
So that's why I do what I do,
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这就是我做我想做的事情的原因
15:38
and why I spend so much time and effort功夫 on it,
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也是我投入大量时间于其中的原因
15:42
and why I work in the commercial广告, public上市 sphere领域,
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这也是为什么我在商务和公共领域工作
15:45
as opposed反对 to the isolated孤立, private私人的 sphere领域
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而不是单独的,自我的
15:48
of fine art艺术:
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创造艺术作品
15:50
because I want as many许多 people as possible可能
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因为我想让更多的人
15:53
to see my work, notice注意 it, be drawn into it,
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看到,注意到,和参与到我的作品种
15:56
and be able能够 to take something from it.
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并且从这一过程种获得一些东西
15:59
And I actually其实 really feel that it's worthwhile合算
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事实上我真的感到
16:02
to spend my valuable有价值
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像这样把我宝贵的
16:04
and limited有限 time on this Earth地球
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有限的存活在地球上的时间
16:06
in this way.
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投入到这项事业中来 是有价值的
16:08
And I thank you for allowing允许 me to show显示 it to you.
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感谢你们允许我将这一切展示给你
16:11
(Applause掌声)
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(鼓掌)
Translated by Ying Zhang
Reviewed by Zhu Jie

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ABOUT THE SPEAKER
Marian Bantjes - Designer, illustrator, typographer
At the intersection of word and form, Marian Bantjes makes her art.

Why you should listen

Organic, logical, complex, beautiful: Marian Bantjes' illustrations draw on her deep relationship with letterforms (she was a typesetter for ten years). With flowing lines, filigree and generosity, she plays in the space between a and b and c. Her illustration work has appeared in Wired, Wallpaper, the Walrus and many other magazines and newspapers worldwide, and once took over Saks Fifth Avenue top to bottom.
 
She's also a blunt and funny writer on design and other matters, an advocate for self-reinvention, self-education (and formal education) and continuous self-appraisal. She works from her home on an island near Vancouver and sends legendary Valentine's Day cards.

More profile about the speaker
Marian Bantjes | Speaker | TED.com