ABOUT THE SPEAKER
Marian Bantjes - Designer, illustrator, typographer
At the intersection of word and form, Marian Bantjes makes her art.

Why you should listen

Organic, logical, complex, beautiful: Marian Bantjes' illustrations draw on her deep relationship with letterforms (she was a typesetter for ten years). With flowing lines, filigree and generosity, she plays in the space between a and b and c. Her illustration work has appeared in Wired, Wallpaper, the Walrus and many other magazines and newspapers worldwide, and once took over Saks Fifth Avenue top to bottom.
 
She's also a blunt and funny writer on design and other matters, an advocate for self-reinvention, self-education (and formal education) and continuous self-appraisal. She works from her home on an island near Vancouver and sends legendary Valentine's Day cards.

More profile about the speaker
Marian Bantjes | Speaker | TED.com
TED2010

Marian Bantjes: Intricate beauty by design

Marian Bantjes:設計精巧之美

Filmed:
698,836 views

瑪莉安 班傑斯提到,在設計案裡表現自我是被視為異端份子。她娓娓道來她是如何透過這樣的方式打造她的設計生涯,在櫥窗、情人節圖案和遺傳圖案等細緻的圖樣作品中標記她的簽名。
- Designer, illustrator, typographer
At the intersection of word and form, Marian Bantjes makes her art. Full bio

Double-click the English transcript below to play the video.

00:16
I'm going to begin開始 by reciting背誦 a poem.
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首先讓我念一首詩給各位:
00:20
"Oh beloved心愛 dentist牙醫:
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「喔!我摯愛的牙醫:
00:22
Your rubber橡膠 fingers手指 in my mouth ...
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我口中  仍有你戴著橡膠手套的手指
00:25
your voice語音 so soft柔軟的 and muffled悶響 ...
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你的聲音輕柔而隱約
00:29
Lower降低 the mask面具, dear dentist牙醫,
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我親愛的牙醫 卸下你的面罩
00:31
lower降低 the mask面具."
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卸下你的面罩」
00:34
(Laughter笑聲)
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(笑)
00:36
Okay, in this presentation介紹,
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好的,今天的演講
00:38
I'm going to be putting the right side of your brains大腦
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我會讓各位的右腦
00:40
through通過 a fairly相當 serious嚴重 workout鍛煉.
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經歷一場嚴苛的考驗
00:42
You're going to see a lot of imagery意象,
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大家會看到很多的影像
00:44
and it's not always connected連接的 to what I'm talking about,
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通常和我想談的沒什麼太大關係
00:47
so I need you to kind of split分裂 your brains大腦 in half
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所以呢請你們把腦袋分成兩半
00:50
and let the images圖片 flow over one side
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一半讓影像自在遊走
00:53
and listen to me on the other.
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一半聽我的演講
00:55
So I am one of those people
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我是那種有著
00:57
with a transformative變革 personal個人 story故事.
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變化多端的人生的人
01:00
Six years年份 ago,
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六年前
01:02
after 20 years年份 in graphic圖像 design設計 and typography活版印刷,
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浸淫於圖像設計與字文設計已20年的我
01:05
I changed the way I was working加工
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改變了工作方式
01:07
and the way most graphic圖像 designers設計師 work
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一如大多數的設計師
01:10
to pursue追求 a more personal個人 approach途徑 to my work,
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我希望作品有著更多的個人風格
01:15
with only the humble謙卑 attempt嘗試
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謙卑的試著
01:17
to simply只是 make a living活的 doing something that I loved喜愛.
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憑自己所愛過生活
01:21
But something weird奇怪的 happened發生.
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但奇怪的事情發生了
01:24
I became成為 bizarrely奇怪的是
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我變得莫名其妙地
01:26
popular流行.
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大受歡迎
01:28
My current當前 work
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我現在的創作
01:30
seems似乎 to resonate諧振 with people
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似乎能與人們產生共鳴
01:32
in a way that has so taken採取 me by surprise
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到了讓我驚訝的地步
01:35
that I still frequently經常 wonder奇蹟
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我常想
01:37
what in the hell地獄 is going on.
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到底發生了什麼事
01:39
And I'm slowly慢慢地 coming未來 to understand理解
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漸漸的我發現
01:41
that the appeal上訴 of what I do
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我作品中的感染力
01:43
may可能 be connected連接的 to why I do it.
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跟我做作品的原因可能有關
01:47
These days, I call myself a graphic圖像 artist藝術家.
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這些日子以來,我稱我自己為圖像藝術家
01:51
So where my work as a graphic圖像 designer設計師
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身為設計師的我
01:54
was to follow跟隨 strategy戰略,
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之前以策略為工作準則
01:56
my work now
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現在的我
01:58
follows如下 my heart
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以心為工作準則
02:00
and my interests利益
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我的興趣
02:02
with the guidance指導 of my ego自我
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以自我意識為導師
02:05
to create創建 work that is mutually相互 beneficial有利 to myself and a client客戶.
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創作出讓我和客戶都互惠滿意的作品。
02:09
Now, this is heresy異端
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這對設計界來說
02:11
in the design設計 world世界.
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是異端
02:13
The ego自我 is not supposed應該
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自我意識不應該
02:15
to be involved參與 in graphic圖像 design設計.
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在設計裡頭出現
02:18
But I find that for myself,
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但我發現,對我來說
02:20
without exception例外,
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當我越把這些工作
02:22
the more I deal合同 with the work
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當成我自己的創作
02:24
as something of my own擁有,
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讓它們充滿個人色彩
02:26
as something that is personal個人,
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作品就越成功
02:28
the more successful成功 it is
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也越吸引人、
02:30
as something that's compelling引人注目,
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有趣,且帶著永續的生命力。
02:33
interesting有趣 and sustaining維持.
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沒有一次例外
02:36
So I exist存在 somewhat有些 outside of the mainstream主流
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因此,也許當大多數人只重視結果時
02:38
of design設計 thinking思維.
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我是
02:40
Where others其他 might威力 look at measurable可測量 results結果,
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設計思考的非主流派
02:43
I tend趨向 to be interested有興趣 in more ethereal空靈 qualities氣質,
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我對抽象的質感比較有興趣
02:46
like "Does it bring帶來 joy喜悅?"
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像是是否能讓人感到愉悅?
02:48
"Is there a sense of wonder奇蹟?"
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能否帶來奇妙的感受?
02:50
and "Does it invoke調用 curiosity好奇心?"
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是否能激起好奇心?
02:53
This is a scientific科學 diagram, by the way.
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對了,這是一個科學相關的圖
02:56
I don't have time to explain說明 it,
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我沒時間解釋
02:58
but it has to do with DNA脫氧核糖核酸 and RNARNA.
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它和去氧核糖核酸(DNA)與核糖核酸(RNA)有關
03:01
So I have a particular特定 imaginative想像的 approach途徑 to visual視覺 work.
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我以特別的想像法則來從事視覺設計
03:04
The things that interest利益 me when I'm working加工
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在工作上,讓我感興趣的是
03:07
are visual視覺 structure結構體,
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視覺結構、
03:09
surprise
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驚喜、
03:11
and anything that requires要求 figuring盤算 things out.
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或任何需要挖掘的事物
03:14
So for this reason原因, I'm particularly尤其 drawn
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因為這個原因,我對
03:16
to systems系統 and patterns模式.
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系統與模式感興趣
03:19
I'm going to give you a couple一對 of examples例子 of how my brain works作品.
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我給各位幾個例子讓大家看看我怎麼思考的
03:22
This is a piece that I did for
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這是我為英國的衛報
03:24
The Guardian監護人 newspaper報紙 in the U.K.
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所設計的作品
03:26
They have a magazine雜誌 that they call G2.
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他們有個叫G2的副刊
03:30
And this is for their puzzle難題 special特別
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這是2007年的
03:32
in 2007.
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謎題特刊
03:34
And puzzling令人費解 it is.
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作品本身就是個謎
03:36
I started開始 by creating創建 a series系列 of tiling平鋪 units單位.
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我從一系列的區塊單位開始
03:39
And these tiling平鋪 units單位, I designed設計
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我刻意讓這些區塊
03:41
specifically特別 so that they would contain包含
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形狀含有
03:43
parts部分 of letterforms字母形式 within their shapes形狀
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字型的一部分
03:46
so that I could then
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這樣我就可以
03:48
join加入 those pieces together一起
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藉著把這些區塊拼起來
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to create創建 letters and then words
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在抽象的圖像中
03:52
within the abstract抽象 patterning圖案.
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創作出字母和文字
03:55
But then as well, I was able能夠 to
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當然囉,我可以
03:57
just flip翻動 them, rotate迴轉 them
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反轉,旋轉這些區塊
03:59
and combine結合 them in different不同 ways方法
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用不同的方式組合它們
04:01
to create創建 either regular定期 patterns模式
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來創作出規律
04:03
or abstract抽象 patterns模式.
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或者抽象的圖型
04:06
So here's這裡的 the word puzzle難題 again.
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這是謎題這個字
04:09
And here it is with the abstract抽象 surrounding周圍.
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其周圍由抽象圖像包圍著
04:12
And as you can see, it's extremely非常 difficult to read.
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如你所見,字非常難以辨別
04:16
But all I have to do is
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但只要我
04:18
fill certain某些 areas of those letterforms字母形式
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將圖像的某些區域填滿
04:21
and I can bring帶來 those words out of
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我就能將這些字眼
04:23
the background背景 pattern模式.
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從背景中凸顯出來。
04:25
But maybe that's a little too obvious明顯.
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或許這有點太明顯了
04:27
So then I can add some color顏色 in with the background背景
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所以呢,我可以在背景加上一些顏色
04:30
and add a bit more color顏色 in with the words themselves他們自己,
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然後在圖像上也加上更多顏色
04:33
and this way, working加工 with the art藝術 director導向器,
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這樣子,和藝術總監合作
04:35
I'm able能夠 to bring帶來 it to just the right point
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我就能將主題呈現到剛剛好
04:38
that it's puzzling令人費解 for the audience聽眾 --
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讓觀眾覺得困惑的程度
04:41
they can figure數字 out that there's something they have to read --
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他們可以看出是有個東西在那
04:43
but it's not impossible不可能 for them to read.
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但也不是完全看不出來是甚麼
04:48
I'm also interested有興趣 in working加工 with
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我對於使用奇特的媒材
04:50
unusual異常 materials物料
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或是另類使用平凡的素材
04:52
and common共同 materials物料 in unusual異常 ways方法.
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也很感興趣
04:55
So this requires要求 figuring盤算 out how to
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這讓我得好好思考
04:57
get the most out of something's什麼是 innate先天 properties性能
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如何配合我的意願
05:00
and also how to bend彎曲 it to my will.
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來呈現這些物質的精髓
05:02
So ultimately最終,
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最終
05:04
my goal目標 is to create創建 something unexpected意外.
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我的目標是創造出人意表的作品
05:09
To this end結束, I have worked工作 in sugar
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至此,我已為三屆的TED講者
05:11
for Stefan斯特凡 SagmeisterSagmeister,
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施德明設計過
05:13
three-time三次 TEDTED speaker揚聲器.
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以糖為媒介的創作
05:15
And this project項目 began開始 essentially實質上
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這個專案一開始是出現在
05:17
on my kitchen廚房 table.
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我家廚房的餐桌上
05:19
I've been eating cereal穀類 for breakfast早餐
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我這輩子的早餐
05:21
all of my life.
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都吃玉米片
05:23
And for that same相同 amount of time,
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不可避免的
05:25
I've been spilling溢出 sugar on the table
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我老把糖灑在桌上
05:27
and just kind of playing播放 with it with my fingers手指.
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就這樣開始用手指玩起這些糖來
05:30
And eventually終於 I used this technique技術
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後來,我曾用這樣的方式
05:32
to create創建 a piece of artwork藝術品.
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創作一件作品
05:34
And then I used it again to create創建
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然後我用同樣的方式
05:36
six pieces for Stefan's斯特凡 book,
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幫施德明的書《人生所學到的事》
05:38
"Things in My Life I've Learned學到了 So Far."
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設計了六件作品
05:41
And these were created創建
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創作時我沒打草稿
05:43
without sketches素描, just freehand寫意,
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而是把糖放在白色表面
05:45
by putting the sugar down on a white白色 surface表面
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再用手撥弄
05:47
and then manipulating操縱 it to get
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直到文字跟設計
05:49
the words and designs設計 out of it.
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躍然紙上
05:52
Recently最近, I've also made製作 some
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最近呢,我也用
05:54
rather highbrow知識分子 baroque巴洛克 borders國界
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普通的義大利麵條
05:56
out of lowbrow低俗 pasta意大利面.
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做了些高級的巴洛克框
05:58
And this is for a chapter章節 that I'm doing in a book,
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這是我參與的一本書裡其中一章
06:01
and the chapter章節 is on honor榮譽.
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內容關於榮譽
06:03
So it's a little bit unexpected意外,
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這有點出人意表
06:05
but, in a way, it refers
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但靈感來自於
06:07
to the macaroni通心粉 art藝術
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小朋友自發
06:09
that children孩子 make for their parents父母
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或他們在學校做給父母親的
06:11
or they make in school學校 and give to their parents父母,
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通心麵條藝術
06:13
which哪一個 is in itself本身 a form形成 of honor榮譽.
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這也是一種榮耀的表現
06:17
This is what you can do with some household家庭 tinfoil錫紙.
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你也能用家裡的鋁箔紙自己做
06:22
Okay, well, it's what I can do with some household家庭 tinfoil錫紙.
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好吧,是我能拿鋁箔紙自己做
06:25
(Laughter笑聲)
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(笑)
06:31
I'm very interested有興趣 in wonder奇蹟,
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我對思考,和以設計為
06:34
in design設計 as an impetus原動力 to inquiring查詢.
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質疑的動力很感興趣
06:38
To say I wonder奇蹟 is to say
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說「我想......」也就是說
06:40
I question, I ask.
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「我質疑」、「我詢問」
06:42
And to experience經驗 wonder奇蹟 is to experience經驗 awe威嚴.
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思考的過程其實是在經歷「敬畏」
06:46
So I'm currently目前 working加工 on a book,
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我正在寫一本書
06:48
which哪一個 plays播放 with both senses感官 of the word,
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利用文字的兩種不同意義來做設計
06:50
as I explore探索 some of my own擁有 ideas思路
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這讓我以視覺效果來呈現
06:52
and inquiries查詢
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我自己的想法
06:54
in a visual視覺 display顯示 of rather
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及自我探詢的過程
06:56
peacock-like孔雀開屏般 grandeur富麗堂皇.
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而非只是如孔雀開屏的大鳴大放
06:59
The world世界 is full充分 of wonder奇蹟.
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這個世界是充滿著驚奇的
07:01
But the world世界 of graphic圖像 design設計,
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但就設計的世界而言
07:04
for the most part部分, is not.
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大部分並非如此
07:06
So I'm using運用 my own擁有 writings文章
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我的寫作,就一本書而言
07:08
as a kind of testing測試 ground地面 for a book that has
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是一種測試,因為
07:10
an interdependency相互依存 between之間 word and image圖片
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書裡的文字和影像互為表裡
07:13
as a kind of seductive妖媚 force.
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這讓書得以吸引人
07:16
I think that one of the things
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我想許多宗教
07:18
that religions宗教 got right
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說對了一點:
07:20
was the use of visual視覺 wonder奇蹟
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使用影像效果
07:22
to deliver交付 a message信息.
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的確能傳遞訊息
07:24
I think this true真正 marriage婚姻 of art藝術 and information信息
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而藝術和訊息的結合
07:27
is woefully可悲 underused未被充分利用 in adult成人 literature文學,
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極少運用於成人文學
07:30
and I'm mystified迷惑 as to
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我對為什麼
07:32
why visual視覺 wealth財富 is not more commonly常用 used
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視覺的豐富性不能更常被用來
07:35
to enhance提高 intellectual知識分子 wealth財富.
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提高知識的豐富性而感到困擾
07:38
When we look at works作品 like this,
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當我們看著這樣的作品
07:40
we tend趨向 to associate關聯 them with children's兒童 literature文學.
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會認為這跟兒童文學有關
07:43
There's an implication意義 that ornamental裝飾 graphics圖像
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一般認為,裝飾用的圖形
07:46
detract減損 from the seriousness嚴肅 of the content內容.
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會降低內容的嚴肅性
07:49
But I really hope希望 to have the opportunity機會
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但我真的希望有機會
07:51
to change更改 that perception知覺.
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能改變這樣的觀念
07:54
This book is taking服用 rather a long time,
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這本書花了我許多時間
07:58
but I'm nearly幾乎 doneDONE.
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已接近完成
08:01
For some reason原因, I thought it would be a good idea理念
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為了某些原因,我想
08:03
to put an intermission幕間休息
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先中斷我的演講
08:05
in my talk.
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會是個好主意
08:07
And this is it -- just to give you and me a moment時刻 to catch抓住 up.
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就是這個─給我們一點時間喘口氣
08:10
(Laughter笑聲)
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(笑)
08:18
So I do these valentines情人節.
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我設計了這些情人節圖案
08:21
I've been sending發出 out valentines情人節
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從2005年開始
08:23
on a fairly相當 large scale規模 since以來 2005.
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每年我都會寄許多出去
08:26
These are my valentines情人節
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這是我05到06年的
08:28
from 2005 and 2006.
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設計
08:30
And I started開始 by
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我從做這樣一個
08:32
doing just a single image圖片 like this
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單一圖形開始
08:34
and sending發出 them out to each person.
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再寄給每個人
08:36
But in 2007,
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但是在2007年
08:38
I got the cockamamie繁瑣 idea理念
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我有個很荒謬的想法:
08:40
to hand-draw手工繪製 each valentine情人節
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我要為我通訊錄上的每個人
08:43
for everyone大家 on my mailing郵件 list名單.
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手繪一個情人節圖案
08:46
I reduced減少 my mailing郵件 list名單 to 150 people.
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我將名單縮小到150人
08:50
And I drew德魯 each person
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為每一個人
08:52
their own擁有 unique獨特 valentine情人節
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設計一個獨特的圖案
08:55
and put their name名稱 on it
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放進他的名字
08:57
and numbered編號 it and signed it and sent發送 it out.
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編號、簽名、再寄出
08:59
Believe it or not, I devised設計 this
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無論你信不信
09:01
as a timesaving節省時間 method方法.
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我用一種省時的方法設計它
09:05
I was very busy in the beginning開始 of that year,
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那年剛開年時我非常忙碌
09:07
and I didn't know when I was going to find time
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而我不知道我是不是會有時間
09:09
to design設計 and print打印 a single valentine情人節.
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設計跟印刷一個情人節圖案
09:12
And I thought that I could kind of do this piecemeal零碎
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我以為我可以在我旅行時
09:14
as I was traveling旅行.
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一次做一點
09:17
It didn't exactly究竟 work out that way.
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但是最後不完全是這樣
09:20
There's a longer story故事 to this,
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這故事有點長
09:22
but I did get them all doneDONE in time,
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我並沒有準時完成它們
09:25
and they were extremely非常 well received收到.
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但效果相當好
09:28
I got an almost幾乎 100 percent百分 response響應 rate.
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我有將近百分之百的回覆率
09:30
(Laughter笑聲)
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(笑)
09:32
And those who didn't respond響應
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而那些沒有回復的
09:34
will never receive接收 anything from me ever again.
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再也不會收到我任何禮物
09:36
(Laughter笑聲)
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(笑)
09:42
Last year,
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去年
09:44
I took a more conceptual概念上的 approach途徑 to the valentine情人節.
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我用比較概念藝術的方式來設計
09:47
I had this idea理念 that I wanted people
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有這個主意是因為
09:49
to receive接收 a kind of
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我希望人們像收到
09:52
mysterious神秘 love letter,
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秘密情書一般
09:54
like a found發現 fragment分段 in their mailbox郵箱.
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又好比在信箱裡找到的碎片
09:57
I wanted it to be something
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我希望這不是
09:59
that was not addressed解決 to them
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指名要給他們的
10:01
or signed by me,
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或是由我簽名的作品
10:03
something that caused造成 them to wonder奇蹟
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而是能讓他們想想
10:05
what on Earth地球 this thing was.
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這到底是甚麼
10:08
And I specifically特別 wrote
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我還特別為此
10:10
four pages網頁 that don't connect.
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寫了四頁不互相關的文字
10:13
There were four different不同 versions版本 of this.
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這是其中四個不同的版本
10:15
And I wrote them
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我讓文字從
10:17
so that they begin開始 in the middle中間 of a sentence句子,
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某句中間開始
10:19
end結束 in the middle中間 of a sentence句子.
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在某句中間結束
10:21
And they're on the one hand, universal普遍,
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一方面,這些文字有共通性
10:24
so I avoid避免 specific具體 names or places地方,
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我避免寫下名字或地點
10:27
but on the other hand, they're personal個人.
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但另一方面,這些也是私人文字
10:29
So I wanted people to really get the sense that
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我希望人們能夠有
10:32
they had received收到 something that could have been
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收到專屬於自己的情書的
10:34
a love letter to them.
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感覺
10:36
And I'm just going to read one of them to you.
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讓我讀其中一篇給各位聽:
10:39
"You've never really been sure of this,
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「你大概從來就不確定這點
10:42
but I can assure保證 you that this quirk俏皮話
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但我可以保證
10:44
you're so self-conscious自我意識 of
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這你相當自覺的怪癖
10:46
is intensely激烈 endearing優勝.
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非常受人喜愛
10:48
Just please accept接受 that this piece of you
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所以,請接受這一部份的你
10:50
escapes逃逸 with your smile微笑,
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隨著微笑跑走時
10:52
and those of us who notice注意
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我們這些注意到的
10:54
are happy快樂 to catch抓住 it in passing通過.
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會非常樂意在它經過時抓住它
10:56
Time spent花費 with you is like chasing and catching small birds鳥類,
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和你在一起的時光就像追逐捕捉小鳥一般
10:59
but without the scratches划痕 and bird shit拉屎."
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但沒有抓痕跟鳥大便。」
11:01
(Laughter笑聲)
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(笑)
11:03
"That is to say,
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「這就是說
11:05
your thoughts思念 and words flit掠過 and dart,
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你的思緒奔放亂竄
11:07
disconcertedlydisconcertedly elusive難以捉摸 at times,
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隨時都令人疑惑無法定義
11:09
but when caught抓住 and examined檢查 --
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但若是捕捉一縷下來細細研究:
11:11
ahh, such這樣 a wonder奇蹟,
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喔,多有趣
11:13
such這樣 a delightful愉快 reward獎勵.
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多令人愉快的回饋啊
11:15
There's no passing通過 time with you,
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跟你在一起,從來沒有失落的時光
11:17
only collecting蒐集 --
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只有收藏
11:19
the collecting蒐集 of moments瞬間 with the hope希望 for preservation保存
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跟希冀保存同時存在的珍藏時光
11:21
and at the same相同 time release發布.
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同時也是釋懷
11:24
Impossible不可能? I don't think so.
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不可能?我不這麼覺得
11:26
I know this makes品牌 you embarrassed尷尬.
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我知道這讓你感到害羞
11:28
I'm certain某些 I can see you blushing臉紅.
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我確定我看到你臉紅的模樣
11:30
But I just have to tell you because
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但我還是得告訴你,因為
11:32
sometimes有時 I hear your self-doubt自我懷疑,
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有時我聽見你懷疑自己
11:34
and it's so crushing破碎 to think
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光是想到,你不知道
11:36
that you may可能 not know how truly wonderful精彩 you are,
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你其實是個很讚
11:38
how inspiring鼓舞人心 and delightful愉快
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激勵士氣、喜樂充滿...的人
11:41
and really, truly the most completely全然 ..."
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就讓我崩潰。」
11:44
(Laughter笑聲)
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(笑)
11:46
(Applause掌聲)
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(掌聲)
11:52
So Valentine's情人節 Day
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再過幾天
11:54
is coming未來 up in a couple一對 of days,
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就是情人節
11:56
and these are currently目前 arriving到達
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這些圖案將寄達
11:58
in mailboxes郵箱 all around the world世界.
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散布全世界的許多信箱
12:01
This year, I got, what I really have to say
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今年,我有個,
12:03
is a rather brilliant輝煌 idea理念,
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我得說是相當精采的主意:
12:06
to laser激光 cut
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我用雷射
12:09
my valentines情人節
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用雷射切割聖誕卡片
12:11
out of used Christmas聖誕 cards.
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來做我的情人節圖案
12:14
So I solicited搜羅 friends朋友
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所以我向朋友
12:16
to send發送 me their used Christmas聖誕 cards,
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募集他們的二手聖誕卡
12:19
and I made製作 500 of these.
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做了500個圖案
12:22
Each one of them is completely全然 different不同.
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每一個都完全不同
12:24
I'm just really, really thrilled高興 with them.
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這些圖案讓我心情激動地顫抖
12:26
I don't have that much else其他 to say,
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無法多說甚麼
12:30
but they turned轉身 out really well.
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但真的是相當棒的作品
12:35
I do spend a lot of time on my work.
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我花很多時間在我的工作上
12:38
And one of the things that I've been thinking思維 about recently最近
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最近我一直在想
12:41
is what is worth價值 while.
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什麼是有價值的
12:43
What is it that's worth價值 spending開支 my time on
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是甚麼值得讓我花時間
12:45
and my life on in this way?
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跟一輩子這樣生活下去?
12:48
Working加工 in the commercial廣告 world世界,
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在廣告界工作
12:50
this is something that I do have to struggle鬥爭 with at times.
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我常會因為一些事感到掙扎
12:54
And yes, sometimes有時 I'm swayed動搖 by money.
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是的,有時我受控於金錢
12:57
But ultimately最終, I don't consider考慮 that a worthy值得 goal目標.
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到頭來,我不認為那有甚麼了不起
13:00
What makes品牌 something worthwhile合算 for me
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對我來說真正有價值的是
13:03
is the people I work for or with,
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這些和我一起工作的朋友
13:06
the conditions條件 I work under
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工作當下的狀態
13:08
and the audience聽眾 that I'm able能夠 to reach達到.
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和我能夠產生共鳴的觀眾
13:11
So I might威力 ask: "Who is it for?"
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我會問:這是給誰看的?
13:13
"What does it say?"
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要傳達的是什麼?
13:15
and "What does it do?"
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它能夠做什麼?
13:18
You know, I have to tell you, it's really difficult
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老實說,對如我這樣的人來說
13:21
for someone有人 like me to come up on stage階段
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跟這些老在思考願景
13:24
at this conference會議
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改變世界、改變生活
13:26
with these unbelievably令人難以置信 brilliant輝煌 minds頭腦,
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新點子新技術
13:29
who are thinking思維 these
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不可思議的聰明人
13:31
really big-picture大局觀,
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一起站在這個舞台上
13:33
world-changing改變世界的, life-changing改變生活
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參加這個會議
13:36
ideas思路 and technologies技術.
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是非常困難的事
13:41
And it's very, very common共同
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對設計師與
13:44
for designers設計師 and people in the visual視覺 arts藝術
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視覺藝術領域的人而言
13:47
to feel that we're
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我們常常覺得自己
13:49
not contributing貢獻 enough足夠,
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貢獻得不夠多
13:52
or worse更差, that all we're doing is
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更糟的是,我們的作品
13:54
contributing貢獻 to landfill垃圾填埋場.
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都會進了垃設掩埋場
13:56
Here I am; I'm showing展示 you
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我在這裡,展現給各位
13:58
some pretty漂亮 visuals視覺效果
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一些好看的視覺設計
14:00
and talking about aesthetics美學.
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談談美學
14:04
But I've come to believe that
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但我領悟到
14:06
truly imaginative想像的 visual視覺 work
328
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真正富有想像力的視覺作品
14:09
is extremely非常 important重要 in society社會.
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對社會很重要的
14:12
Just in the way that I'm inspired啟發
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就像我從各式各樣的書籍、
14:14
by books圖書
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雜誌、
14:16
and magazines雜誌 of all kinds,
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對話、電影等
14:18
conversations對話 I have, movies電影,
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媒介得到靈感
14:21
so I also think,
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我也認為
14:23
when I put visual視覺 work out there into the mass media媒體,
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當我的作品出現在大眾傳播媒體
14:26
work that is interesting有趣, unusual異常,
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這些有趣、罕見
14:29
intriguing奇妙,
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奇妙的作品
14:31
work that maybe opens打開 up that sense
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或許會打開我們心中
14:33
of inquiry查詢 in the mind心神,
339
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渴求探索的能力
14:36
that I'm seeding播種 the imagination想像力 of the populace民眾.
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那麼我正播下讓大眾盡情想像的創意種子。
14:40
And you just never know who
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你永遠不知道
14:42
is going to take something from that
342
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誰會吸收這些訊息
14:44
and turn it into something else其他,
343
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將之轉變為別的創作
14:47
because inspiration靈感
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因為靈感
14:49
is cross-pollinating異花傳粉.
345
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是會交互傳播的
14:51
So a piece of mine
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我的一個作品
14:53
may可能 inspire啟發 a playwright劇作家
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可能是一個編劇
14:55
or a novelist小說家 or a scientist科學家,
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或者小說家,或是科學家的靈感來源
14:58
and that in turn may可能 be the seed種子
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而他們的作品,可能會是
15:01
that inspires激勵 a doctor醫生
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一個醫生
15:03
or a philanthropist慈善家
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慈善家
15:05
or a babysitter保姆.
352
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或保母的靈感種子
15:07
And this isn't something that you can quantify量化
353
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而這些都不是你所能
15:09
or track跟踪 or measure測量,
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量化、追蹤和測量
15:12
and we tend趨向 to undervalue低估 things in society社會
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我們常會低估社會上許多
15:14
that we can't measure測量.
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我們無法測量的事
15:16
But I really believe
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但我真的相信
15:18
that a fully充分 operating操作, rich豐富 society社會
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一個全力運作的富裕社會
15:21
needs需求 these seeds種子 coming未來 from all directions方向
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需要從各個面向
15:23
and all disciplines學科
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各種規律的種子
15:25
in order訂購 to keep the gears齒輪 of inspiration靈感
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來維持靈感和
15:28
and imagination想像力
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想像力齒輪的
15:30
flowing流動 and cycling循環 and growing生長.
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移動、運轉和成長
15:35
So that's why I do what I do,
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這是為什麼我得從事這樣的工作
15:38
and why I spend so much time and effort功夫 on it,
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為什麼我得花這麼多時間跟心血創作
15:42
and why I work in the commercial廣告, public上市 sphere領域,
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為什麼我在商業且大眾化的設計圈
15:45
as opposed反對 to the isolated孤立, private私人的 sphere領域
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而非獨立且私人的精緻藝術圈
15:48
of fine art藝術:
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工作
15:50
because I want as many許多 people as possible可能
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因為我要盡可能讓更多的人
15:53
to see my work, notice注意 it, be drawn into it,
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看見我的創作,被我的作品吸引
15:56
and be able能夠 to take something from it.
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從中吸取一些東西
15:59
And I actually其實 really feel that it's worthwhile合算
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我真的覺得這樣子利用
16:02
to spend my valuable有價值
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我的價值
16:04
and limited有限 time on this Earth地球
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和我這輩子在地球上有限的時間
16:06
in this way.
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非常值得
16:08
And I thank you for allowing允許 me to show顯示 it to you.
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謝謝各位允許我將心得分享給大家
16:11
(Applause掌聲)
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(掌聲)
Translated by Ching-Yi Wu
Reviewed by Lin Su-Wei()

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ABOUT THE SPEAKER
Marian Bantjes - Designer, illustrator, typographer
At the intersection of word and form, Marian Bantjes makes her art.

Why you should listen

Organic, logical, complex, beautiful: Marian Bantjes' illustrations draw on her deep relationship with letterforms (she was a typesetter for ten years). With flowing lines, filigree and generosity, she plays in the space between a and b and c. Her illustration work has appeared in Wired, Wallpaper, the Walrus and many other magazines and newspapers worldwide, and once took over Saks Fifth Avenue top to bottom.
 
She's also a blunt and funny writer on design and other matters, an advocate for self-reinvention, self-education (and formal education) and continuous self-appraisal. She works from her home on an island near Vancouver and sends legendary Valentine's Day cards.

More profile about the speaker
Marian Bantjes | Speaker | TED.com