TED2012
Steven Addis: A father-daughter bond, one photo at a time
史提芬．愛廸斯: 一個父親與女兒的連繫，一次一張照片
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很久以前在紐約市，史提芬．愛廸斯站在街角，雙臂抱著一歲的女兒；他太太為兩人拍了一張照片。那張照片啟發了每年一度的、一個父親與女兒的習慣，每年愛廸斯和女兒都會在同一角落，擺出一樣的姿勢拍照。愛廸斯分享這個攝影集中15 張珍貴的照片，同時解釋為甚麼這個細小的、重覆的習慣對他有深刻的意義。
Steven Addis - Brand strategist
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Steven Addis is a father and photography buff who, by day, harnesses the power of branding for social change. Full bio
Double-click the English transcript below to play the video.
00:16
Photography has been my passion
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當我能抓緊一部相機的那小小年紀開始
00:17
ever since I was old enough to pick up a camera,
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我對攝影就充滿熱情
00:20
but today I want to share with you
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今天我想跟大家分享一下
00:23
the 15 most treasured photos of mine,
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我最珍而重之的 15 張照片
00:26
and I didn't take any of them.
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其中沒有一張是我照的作品
00:27
There were no art directors, no stylists,
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拍這些照片時 都沒有藝術總監 或形象顧問
00:30
no chance for reshoots, not even any regard for lighting.
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沒有重拍的機會, 甚至也沒管什麽燈光效果
00:35
In fact, most of them were taken by random tourists.
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事實上, 這大部分的照片都出自於路過的遊客之手
00:39
My story begins
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我的故事
00:41
when I was in New York City for a speaking engagement,
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起於我為一場演講而來到紐約市,
00:43
and my wife took this picture of me holding my daughter
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我太太在女兒的一歲生日那天
00:46
on her first birthday. We're on the corner of 57th and 5th.
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拍了這張我抱著女兒的照片開始。
這是在第 57 街與第 5 街的交界處照的
這是在第 57 街與第 5 街的交界處照的
00:50
We happened to be back in New York exactly a year later,
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整好在一年後 我們有機會又回到紐約
00:54
so we decided to take the same picture.
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所以我們決定在同一個場所 再拍張樣的照片
00:57
Well you can see where this is going.
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那 大家就可以猜想到下一步
00:59
Approaching my daughter's third birthday,
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快到女兒三歲生日的時候
01:01
my wife said, "Hey, why don't you take Sabina back to New York
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我太太說: "呀! 不如你帶莎賓娜 (Sabina) 回到紐約
01:04
and make it a father-daughter trip, and continue the ritual?"
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來個父親與女兒的旅行,
將這個旅程變成每年擧行的活動吧!"
將這個旅程變成每年擧行的活動吧!"
01:08
This is when we started asking passing tourists to take the picture.
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從此以後, 我們開始邀請途經的旅客為我們拍照
01:11
You know, it's remarkable how universal
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你知道, 讓一個完全陌生人
01:14
the gesture is of handing your camera to a total stranger.
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拿著你的相機幫你拍張照片
是一個多麽普遍的事
是一個多麽普遍的事
01:17
No one's ever refused, and luckily no one's ever run off with our camera.
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沒有人曾經拒絕我們的邀請,
幸好又沒有人拿了我們的相機後逃跑
幸好又沒有人拿了我們的相機後逃跑
01:22
Back then, we had no idea how much this trip would change our lives.
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那時, 我們都沒有預料到這個旅程
會怎樣改變我們的人生
會怎樣改變我們的人生
01:26
It's really become sacred to us.
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這個旅程續漸變得神聖
01:28
This one was taken just weeks after 9/11,
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這張照片是在 9/11 事件發生數星期後時照的
01:30
and I found myself trying to explain what had happened that day
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我用以一個五歲小孩都能了解的方式
01:35
in ways a five-year-old could understand.
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解釋當天發生什麼事情給我女兒
01:37
So these photos are far more than proxies
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所以這些照片所代表的
01:40
for a single moment, or even a specific trip.
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不只是一個單一時刻, 又或者單一旅程
01:43
They're also ways for us to freeze time
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它們爲我們留住
01:46
for one week in October
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當年十月的那一週
01:50
and reflect on our times
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使我們反思過去的途徑
01:53
and how we change from year to year,
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且讓我們體會到 不只是身體上,
01:55
and not just physically, but in every way.
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更是在每一方面 一年復一年 有所改變
01:58
Because while we take the same photo,
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因為在我們拍這些相同照片的時候
02:00
our perspectives change,
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我們對人生的看法 有所改變
02:02
and she reaches new milestones,
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女兒亦都會踏上新的里程碑
02:06
and I get to see life through her eyes,
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我亦能透過她的視野 體驗到人生
02:08
and how she interacts with and sees everything.
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看到她對事物的態度 以及想法
02:13
This very focused time we get to spend together
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我們能相處在一起的這段時間
02:16
is something we cherish and anticipate the entire year.
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亦是我們都享受、並且整年都期待的時刻
02:21
Recently, on one trip, we were walking,
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最近, 在這個旅程中, 當我們在漫步行走時
02:24
and she stops dead in her tracks,
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她突然在她的路徑停下來
02:26
and she points to a red awning of the doll store
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指著那個賣洋娃娃店子的紅色涼篷
02:30
that she loved when she was little
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在我們早期的旅程中
02:32
on our earlier trips.
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她非常喜歡過那家店
02:35
And she describes to me the feeling she felt
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她站在那個位置, 向我形容
02:37
as a five-year-old standing in that exact spot.
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她五歲的時候在那裏的感覺
02:41
She said she remembers her heart bursting out of her chest
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她說她記得九年之前
02:44
when she saw that place for the very first time
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當她第一次見到那個地方時
02:46
nine years earlier.
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她的心像要爆開一樣
02:49
And now what she's looking at in New York
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今天, 她在紐約不斷地看到的
02:51
are colleges,
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是大學院校
02:53
because she's determined to go to school in New York.
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因為她決定要到紐約讀書
02:56
And it hit me: One of the most important things
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那瞬間我才發覺到 一生中
在我們創造的所有事當中
在我們創造的所有事當中
02:59
we all make are memories.
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回憶是最可貴的
03:03
So I want to share the idea of taking an active role
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所以我想讓大家領悟一下
03:07
in consciously creating memories.
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我們應該要積極地、有意識地創造回憶
03:10
I don't know about you, but aside from these 15 shots,
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我不知道大家的想法如何, 但除了這 15 張照片以外
03:13
I'm not in many of the family photos.
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家庭照裡經常都沒有我
03:15
I'm always the one taking the picture.
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我更常是個拿相機拍照他人的那個人
03:17
So I want to encourage everyone today
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所以今天我想鼓勵大家
03:20
to get in the shot,
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去拍一張自己的照片
03:22
and don't hesitate to go up to someone and ask,
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且不要猶疑去問別人
03:25
"Will you take our picture?"
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"能幫我拍一張照片嗎?"
03:27
Thank you. (Applause)
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謝謝 (掌聲)
ABOUT THE SPEAKER
Steven Addis - Brand strategistSteven Addis is a father and photography buff who, by day, harnesses the power of branding for social change.
Why you should listen
In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso.
A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight.
Steven Addis | Speaker | TED.com