TED2011
Ric Elias: 3 things I learned while my plane crashed
Ric Elias: 3 coses que vaig aprendre mentre el meu avió s'estavellava
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Ric Elias tenia un seient a primera fila en el vol 1549, l'avió que va fer un aterratge forçós al riu Hudson a Nova York el gener de 2009. Què va passar per la seva ment mentre el sinistrat avió queia? A TED, ens explica per primera vegada en públic la seva història.
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Double-click the English transcript below to play the video.
00:15
Imagine a big explosion
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Imagineu una gran explosió
00:18
as you climb through 3,000 ft.
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quan puges 900 metres.
00:21
Imagine a plane full of smoke.
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Imagineu un avió ple de fum.
00:25
Imagine an engine going clack, clack, clack,
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Imagineu un motor fent clac, clac, clac,
00:27
clack, clack, clack, clack.
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clac, clac, clac, clac.
00:29
It sounds scary.
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Sona aterridor.
00:31
Well I had a unique seat that day. I was sitting in 1D.
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Bé, jo tenia un seient únic aquest dia. Estava assegut al 1D.
00:34
I was the only one who could talk to the flight attendants.
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Era l'únic que podia parlar amb els auxiliars de vol.
00:37
So I looked at them right away,
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Així que de seguida els vaig mirar,
00:39
and they said, "No problem. We probably hit some birds."
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i van dir: "No hi ha problema. Probablement hem colpejat algunes aus".
00:42
The pilot had already turned the plane around,
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El pilot ja havia virat l'avió,
00:44
and we weren't that far.
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i no estàvem tan lluny.
00:46
You could see Manhattan.
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Es podia veure Manhattan.
00:48
Two minutes later,
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Dos minuts després,
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three things happened at the same time.
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3 coses van succeir alhora.
00:53
The pilot lines up the plane with the Hudson River.
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El pilot va alinear l'avió amb el riu Hudson.
00:57
That's usually not the route.
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Generalment aquesta no és la ruta.
00:59
(Laughter)
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(Riures)
01:01
He turns off the engines.
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Va apagar els motors.
01:04
Now imagine being in a plane with no sound.
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Imagineu estar en un avió i sense sorolls.
01:07
And then he says three words --
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I després va dir 3 paraules...
01:09
the most unemotional three words I've ever heard.
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les 3 paraules més desapassionades que hagi escoltat.
01:12
He says, "Brace for impact."
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Va dir, "Preparin-se per a l'impacte".
01:16
I didn't have to talk to the flight attendant anymore.
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No vaig haver de parlar més amb l'auxiliar de vol.
01:18
(Laughter)
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(Riures)
01:21
I could see in her eyes,
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Vaig poder veure-ho en els seus ulls,
01:23
it was terror. Life was over.
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era terror. La vida s'acabava.
01:26
Now I want to share with you three things I learned about myself that day.
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Vull compartir amb vostès 3 coses que vaig aprendre sobre mi mateix aquest dia.
01:31
I learned that it all changes in an instant.
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Vaig aprendre que tot canvia en un instant.
01:34
We have this bucket list,
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Tenim aquesta llista de coses per fer abans de morir,
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we have these things we want to do in life,
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aquestes coses que volem fer en vida,
01:38
and I thought about all the people I wanted to reach out to that I didn't,
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i vaig pensar en tota la gent a què volia arribar i no ho vaig fer,
01:41
all the fences I wanted to mend,
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totes les tanques que volia reparar,
01:44
all the experiences I wanted to have and I never did.
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totes les experiències que he volgut tenir i mai vaig tenir.
01:47
As I thought about that later on,
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Mentre pensava en això més endavant,
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I came up with a saying,
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em va venir una frase,
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which is, "I collect bad wines."
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que és, "Col·lecciono vins dolents".
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Because if the wine is ready and the person is there, I'm opening it.
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Perquè si el vi està llest i la persona hi és, l'estic obrint.
01:58
I no longer want to postpone anything in life.
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Ja no vull ajornar res a la vida.
02:01
And that urgency, that purpose,
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I aquesta urgència, aquest propòsit,
02:03
has really changed my life.
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realment ha canviat la meva vida.
02:06
The second thing I learned that day --
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La segona cosa que vaig aprendre aquell dia...
02:08
and this is as we clear the George Washington Bridge,
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i això és mentre evitàvem el pont George Washington,
02:11
which was by not a lot --
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que no va ser per molt...
02:14
I thought about, wow,
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Vaig pensar sobre, uau,
02:16
I really feel one real regret.
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realment sento un gran pesar.
02:18
I've lived a good life.
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He viscut una bona vida.
02:20
In my own humanity and mistakes,
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Amb la meva pròpia condició humana i errors,
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I've tried to get better at everything I tried.
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he tractat de millorar en tot el que havia intentat.
02:24
But in my humanity,
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Però en la meva condició humana,
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I also allow my ego to get in.
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també vaig fer lloc al meu ego.
02:28
And I regretted the time I wasted
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I lamento el temps que vaig desaprofitar
02:31
on things that did not matter
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en coses que no importaven
02:33
with people that matter.
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amb gent que si importa.
02:35
And I thought about my relationship with my wife,
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I vaig pensar en la meva relació amb la meva dona,
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with my friends, with people.
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amb els meus amics, amb la gent.
02:40
And after, as I reflected on that,
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I després, mentre meditava en això,
02:42
I decided to eliminate negative energy from my life.
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vaig decidir eliminar l'energia negativa de la meva vida.
02:45
It's not perfect, but it's a lot better.
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No és perfecta, però és molt millor.
02:47
I've not had a fight with my wife in two years.
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En 2 anys no he tingut una baralla amb la meva dona.
02:49
It feels great.
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Et fa sentir de meravella.
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I no longer try to be right;
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Ja no tracto de tenir raó;
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I choose to be happy.
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Trio ser feliç.
02:56
The third thing I learned --
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La tercera cosa que vaig aprendre,
02:58
and this is as your mental clock
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i això és com que el teu rellotge mental
03:00
starts going, "15, 14, 13."
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va descomptant, "15, 14, 13".
03:02
You can see the water coming.
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Veus l'aigua aproximar-se.
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I'm saying, "Please blow up."
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Estic dient, "Si us plau vola".
03:06
I don't want this thing to break in 20 pieces
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No vull que això es trenqui en 20 peces
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like you've seen in those documentaries.
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com es veu en aquests documentals.
03:11
And as we're coming down,
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I mentre baixàvem,
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I had a sense of, wow,
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vaig tenir la sensació, guau,
03:15
dying is not scary.
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morir no fa por.
03:18
It's almost like we've been preparing for it our whole lives.
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És gairebé com que si ens preparessim per a això tota la nostra vida.
03:21
But it was very sad.
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Però va ser molt trist.
03:23
I didn't want to go; I love my life.
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No me'n volia anar; estimo la meva vida.
03:26
And that sadness
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I aquesta tristesa
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really framed in one thought,
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es va emmarcar en un únic pensament,
03:30
which is, I only wish for one thing.
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que és, només desitjo una cosa.
03:33
I only wish I could see my kids grow up.
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Tant de bo pogués veure els meus fills créixer.
03:37
About a month later, I was at a performance by my daughter --
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Un mes més tard, estava en una actuació de la meva filla
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first-grader, not much artistic talent ...
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primer grau, no gaire talent artístic ...
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... yet.
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...encara.
03:45
(Laughter)
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(Riures)
03:47
And I'm bawling, I'm crying,
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I estic cridant, plorant,
03:49
like a little kid.
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com un nen petit.
03:52
And it made all the sense in the world to me.
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I per a mi, aquesta era tota la raó de ser del món.
03:55
I realized at that point,
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En aquest punt vaig comprendre,
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by connecting those two dots,
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en connectar aquests dos punts,
03:59
that the only thing that matters in my life
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que l'únic que importa en la meva vida
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is being a great dad.
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és ser un bon pare.
04:03
Above all, above all,
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Però sobretot,
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the only goal I have in life
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l'única meta que tinc a la vida
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is to be a good dad.
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és ser un bon pare.
04:10
I was given the gift of a miracle,
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Se'm va concedir un miracle,
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of not dying that day.
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de no morir aquell dia.
04:14
I was given another gift,
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I se'm va concedir un altre regal,
04:16
which was to be able to see into the future
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que va ser la possibilitat de mirar el futur
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and come back
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i tornar
04:20
and live differently.
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i viure d'una altra forma.
04:22
I challenge you guys that are flying today,
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A vostès que estan volant avui, els desafio a
04:25
imagine the same thing happens on your plane --
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que imaginin que el mateix els passa en el seu avió,
04:28
and please don't --
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i per favor que no sigui així,
04:30
but imagine, and how would you change?
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però imaginin, com canviarien?
04:32
What would you get done that you're waiting to get done
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Què és el que farien, que encara esperen fer
04:35
because you think you'll be here forever?
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perquè pensen que viuràn per sempre?
04:37
How would you change your relationships
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Com canviarien les seves relacions
04:39
and the negative energy in them?
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i l'energia negativa en elles?
04:41
And more than anything, are you being the best parent you can?
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I el més important, estan sent els millors pares que poden?
04:44
Thank you.
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Gràcies.
04:46
(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Ric Elias - EntrepreneurRic Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.
Why you should listen
Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.
Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.
"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."
Ric Elias | Speaker | TED.com