ABOUT THE SPEAKER
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.

Why you should listen

Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.

Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.

"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."

More profile about the speaker
Ric Elias | Speaker | TED.com
TED2011

Ric Elias: 3 things I learned while my plane crashed

Ric Elias: Trois choses que j'ai apprises au moment où mon avion s'écrasait

Filmed:
7,721,543 views

Ric Elias était assis à la première rangée du Vol 1549, l'avion qui a effectué un amerrissage forcé dans le fleuve Hudson à New York, en janvier 2009. À TED, il révèle pour la première fois publiquement ce qui lui est passé par la tête au moment où l'appareil négociait sa catastrophique descente.
- Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio

Double-click the English transcript below to play the video.

00:15
Imagine a big explosion
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Imaginez une grosse explosion
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as you climb through 3,000 ft.
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alors que vous montez à 3000 pieds d'altitude.
00:21
Imagine a plane full of smoke.
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Imaginez un avion rempli de fumé.
00:25
Imagine an engine going clack, clack, clack,
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Imaginez un moteur qui fait clac, clac, clac,
00:27
clack, clack, clack, clack.
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clac, clac, clac, clac.
00:29
It sounds scary.
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Ça paraît irréel.
00:31
Well I had a unique seat that day. I was sitting in 1D.
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Eh bien j'avais un siège unique, ce jour-là. J'étais assis au 1D.
00:34
I was the only one who could talk to the flight attendants.
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J'étais le seul qui pouvait parler aux agents de bord.
00:37
So I looked at them right away,
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Alors je les ai regardés tout de suite,
00:39
and they said, "No problem. We probably hit some birds."
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et ils ont dit : « il n'y a pas de problème, nous venons sûrement de frapper quelques oiseaux. »
00:42
The pilot had already turned the plane around,
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Le pilote avait déjà fait demi-tour,
00:44
and we weren't that far.
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et on était pas si loin que ça.
00:46
You could see Manhattan.
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On pouvait voir Manhattan.
00:48
Two minutes later,
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Deux minutes plus tard,
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three things happened at the same time.
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trois choses arrivent en même temps.
00:53
The pilot lines up the plane with the Hudson River.
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Le pilote positionne l'appareil au dessus du Hudson River.
00:57
That's usually not the route.
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C'est pas l'itinéraire habituel.
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(Laughter)
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(Rires)
01:01
He turns off the engines.
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Il éteint les moteurs.
01:04
Now imagine being in a plane with no sound.
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Maintenant, imaginez que vous êtes dans un avion et qu'il n'y a aucun bruit.
01:07
And then he says three words --
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C'est alors qu'il prononce cinq mots --
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the most unemotional three words I've ever heard.
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les cinq mots les plus dépourvus d'émotion que j'ai entendus de ma vie.
01:12
He says, "Brace for impact."
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« Préparez-vous à l'impact ».
01:16
I didn't have to talk to the flight attendant anymore.
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Je n'ai pas posé de question aux agents de bord.
01:18
(Laughter)
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(Rires)
01:21
I could see in her eyes,
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Je pouvais le voir dans leurs yeux,
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it was terror. Life was over.
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c'était de la terreur; vie était finie.
01:26
Now I want to share with you three things I learned about myself that day.
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Maintenant, j'aimerais partager avec vous trois choses que j'ai apprises sur moi-même ce jour-là.
01:31
I learned that it all changes in an instant.
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J'ai appris que tout pouvait basculer en un instant.
01:34
We have this bucket list,
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Nous avons tous une liste
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we have these things we want to do in life,
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de choses que nous voulons faire avant de mourir.
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and I thought about all the people I wanted to reach out to that I didn't,
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Je pensais à toutes ces personnes avec qui je voulais renouer contact sans jamais l'avoir fait,
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all the fences I wanted to mend,
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à toutes ces amitiés que je voulais réparer,
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all the experiences I wanted to have and I never did.
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et à toutes les expériences que j'aurais voulu vivre.
01:47
As I thought about that later on,
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En y repensant plus tard,
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I came up with a saying,
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J'ai trouvé ce dicton:
01:52
which is, "I collect bad wines."
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« Je collectionne le mauvais vin. »
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Because if the wine is ready and the person is there, I'm opening it.
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C'est-à-dire que si la personne est là et que le vin est près, je l'ouvre.
01:58
I no longer want to postpone anything in life.
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Je ne reporte plus rien au lendemain.
02:01
And that urgency, that purpose,
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Et ce sens de l'urgence, ce but,
02:03
has really changed my life.
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a complètement changé ma vie.
02:06
The second thing I learned that day --
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La deuxième chose que j'ai apprise cette journée-là --
02:08
and this is as we clear the George Washington Bridge,
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alors que nous évitions le pont George Washington
02:11
which was by not a lot --
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de justesse,
02:14
I thought about, wow,
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J'ai pensé: wow,
02:16
I really feel one real regret.
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J'ai juste un seul regret.
02:18
I've lived a good life.
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J'ai eu une bonne vie.
02:20
In my own humanity and mistakes,
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J'essayais toujours de m'améliorer à tout ce que je faisais,
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I've tried to get better at everything I tried.
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mais comme je suis humain,
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But in my humanity,
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et les humains commettent des erreurs,
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I also allow my ego to get in.
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J'ai laissé mon égo prendre le dessus.
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And I regretted the time I wasted
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Et Je regrettais d'avoir perdu autant de temps
02:31
on things that did not matter
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sur des futilités
02:33
with people that matter.
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avec des gens qui m'étaient chers.
02:35
And I thought about my relationship with my wife,
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Je me suis mis à penser à ma relation avec ma femme,
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with my friends, with people.
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avec mes amis, et avec les gens en général.
02:40
And after, as I reflected on that,
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Plus tard, alors que j'y réfléchissais,
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I decided to eliminate negative energy from my life.
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J'ai décidé d'éliminer les mauvaises énergies de ma vie.
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It's not perfect, but it's a lot better.
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Ma vie n'est pas parfaite, mais elle est bien meilleure qu'avant.
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I've not had a fight with my wife in two years.
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Je ne me suis pas disputé avec ma femme depuis deux ans.
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It feels great.
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C'est agréable.
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I no longer try to be right;
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Je n'essaie plus d'avoir raison;
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I choose to be happy.
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Je choisis d'être heureux.
02:56
The third thing I learned --
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La troisième chose que j'ai apprise,
02:58
and this is as your mental clock
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et ça c'est quand l'horloge mentale
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starts going, "15, 14, 13."
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commence le décompte: « 15, 14, 13 »
03:02
You can see the water coming.
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On peut voir l'eau approcher.
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I'm saying, "Please blow up."
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J'me dis: « Il faut qu'on explose. »
03:06
I don't want this thing to break in 20 pieces
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Je ne veux pas que ça finisse en 20 morceaux
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like you've seen in those documentaries.
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comme on voit dans les documentaires.
03:11
And as we're coming down,
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Et comme on continue notre descente,
03:13
I had a sense of, wow,
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tout à coup, je me rends compte
03:15
dying is not scary.
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que mourir ne fait pas peur.
03:18
It's almost like we've been preparing for it our whole lives.
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C'est un peu comme si on passait toute notre vie à nous y préparer.
03:21
But it was very sad.
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Mais c'était triste,
03:23
I didn't want to go; I love my life.
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parce que j'aime ma vie.
03:26
And that sadness
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Et cette tristesse
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really framed in one thought,
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s'est transformée en une seule pensée:
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which is, I only wish for one thing.
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« Je souhaite seulement une chose. ».
03:33
I only wish I could see my kids grow up.
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Je souhaite avoir la chance de voir mes enfants grandir.
03:37
About a month later, I was at a performance by my daughter --
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À peu près un mois plus tard, j'assistais à un spectacle de ma fille,
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first-grader, not much artistic talent ...
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elle est en première année et elle n'est pas particulièrement douée pour la musique,
03:43
... yet.
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...et pourtant.
03:45
(Laughter)
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(Rires)
03:47
And I'm bawling, I'm crying,
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Je suis en petite boule, et je pleure
03:49
like a little kid.
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comme un bébé.
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And it made all the sense in the world to me.
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Et ça prenait tout son sens pour moi.
03:55
I realized at that point,
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C'est à ce moment-là que je me suis rendu compte,
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by connecting those two dots,
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en faisant « un plus un »,
03:59
that the only thing that matters in my life
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que la seule chose qui compte dans ma vie
04:01
is being a great dad.
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est d'être un bon père.
04:03
Above all, above all,
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Avant tout,
04:06
the only goal I have in life
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être un bon père
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is to be a good dad.
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est mon seul but dans la vie.
04:10
I was given the gift of a miracle,
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C'est un miracle que
04:12
of not dying that day.
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j'aie survécu ce jour-là.
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I was given another gift,
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Ça m'a permis de me projeter
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which was to be able to see into the future
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dans l'avenir,
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and come back
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d'en revenir,
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and live differently.
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et vivre autrement.
04:22
I challenge you guys that are flying today,
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Je vous mets au défi, ceux et celles qui doivent prendre l'avion aujourd'hui,
04:25
imagine the same thing happens on your plane --
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d'imaginer que la même chose arrive à votre avion
04:28
and please don't --
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(espérons que ça ne se produira pas).
04:30
but imagine, and how would you change?
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Demandez-vous ce que ça changerait dans votre vie.
04:32
What would you get done that you're waiting to get done
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Qu'elles sont les choses que vous avez remises à plus tard que vous feriez maintenant?
04:35
because you think you'll be here forever?
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Pensez-vous que vous avez la vie éternelle?
04:37
How would you change your relationships
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Comment changeriez-vous vos relations
04:39
and the negative energy in them?
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plus positives?
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And more than anything, are you being the best parent you can?
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Et par-dessus tout, faites-vous de votre mieux pour être un bon parent?
04:44
Thank you.
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Merci,
04:46
(Applause)
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(Applaudissement)
Translated by Éric Cadieux-Seney
Reviewed by Hanyi Kim

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ABOUT THE SPEAKER
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.

Why you should listen

Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.

Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.

"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."

More profile about the speaker
Ric Elias | Speaker | TED.com

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