ABOUT THE SPEAKER
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.

Why you should listen

Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.

Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.

"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."

More profile about the speaker
Ric Elias | Speaker | TED.com
TED2011

Ric Elias: 3 things I learned while my plane crashed

Ric Elias: 3 hal yang saya pelajari saat pesawat saya jatuh.

Filmed:
7,721,543 views

Ric Elias duduk di barisan depan dari Flight 1549 yang jatuh di Sungai Hudson di New York pada Januari 2009. Apa yang ada di dalam benaknya saat pesawat naasnya jatuh? Di TED, dia menceritakan kepada orang banyak untuk pertama kalinya.
- Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio

Double-click the English transcript below to play the video.

00:15
ImagineBayangkan a bigbesar explosionledakan
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Bayangkan sebuah ledakan besar
00:18
as you climbmendaki throughmelalui 3,000 ftft.
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saat Anda naik melewati 3.000 kaki.
00:21
ImagineBayangkan a planepesawat fullpenuh of smokemerokok.
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Bayangkan pesawat yang dipenuhi asap.
00:25
ImagineBayangkan an enginemesin going clackClack, clackClack, clackClack,
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Bayangkan mesinnya yang berbunyi klak, klak, klak,
00:27
clackClack, clackClack, clackClack, clackClack.
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klak, klak, klak, klak.
00:29
It soundsterdengar scarymengerikan.
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Terdengar mengerikan.
00:31
Well I had a uniqueunik seatkursi that day. I was sittingduduk in 1D.
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Saya mendapat kursi spesial hari itu. Saya duduk di kursi 1D.
00:34
I was the only one who could talk to the flightpenerbangan attendantspenjawab.
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Sayalah satu-satunya yang dapat berbicara dengan awak kabin pesawat.
00:37
So I lookedtampak at them right away,
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Jadi saya langsung melihat mereka
00:39
and they said, "No problemmasalah. We probablymungkin hitmemukul some birdsburung-burung."
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dan mereka berkata, "Tidak masalah. Mungkin kita menabrak burung."
00:42
The pilotpilot had alreadysudah turnedberbalik the planepesawat around,
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Pilot telah membelokkan pesawat
00:44
and we weren'ttidak that farjauh.
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dan kita tidak terlalu jauh.
00:46
You could see ManhattanManhattan.
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Anda dapat melihat Manhattan.
00:48
Two minutesmenit laterkemudian,
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Dua menit kemudian,
00:50
threetiga things happenedterjadi at the samesama time.
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tiga hal terjadi pada saat bersamaan.
00:53
The pilotpilot linesgaris up the planepesawat with the HudsonHudson RiverSungai.
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Sang pilot menyejajarkan pesawat dengan Sungai Hudson.
00:57
That's usuallybiasanya not the routerute.
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Ini bukan rute yang biasanya.
00:59
(LaughterTawa)
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(Tawa)
01:01
He turnsberubah off the enginesmesin.
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Dia mematikan mesin.
01:04
Now imaginemembayangkan beingmakhluk in a planepesawat with no soundsuara.
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Sekarang bayangkan Anda ada di dalam pesawat yang sunyi.
01:07
And then he saysmengatakan threetiga wordskata-kata --
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Lalu dia mengucapkan tiga kata --
01:09
the mostpaling unemotionaltidak emosional threetiga wordskata-kata I've ever heardmendengar.
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tiga kata yang paling tanpa emosi yang pernah saya dengar
01:12
He saysmengatakan, "BracePenjepit for impactdampak."
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Dia berkata, "Bersiap untuk tabrakan."
01:16
I didn't have to talk to the flightpenerbangan attendantpetugas anymorelagi.
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Saya tidak perlu berbicara dengan awak kabin lagi.
01:18
(LaughterTawa)
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(Tawa)
01:21
I could see in her eyesmata,
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Saya dapat melihat di matanya,
01:23
it was terrorteror. Life was over.
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itu adalah teror. Hidup telah berakhir.
01:26
Now I want to shareBagikan with you threetiga things I learnedterpelajar about myselfdiri that day.
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Sekarang saya ingin membagikan tiga hal yang saya pelajari pada hari itu.
01:31
I learnedterpelajar that it all changesperubahan in an instantinstan.
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Saya belajar bahwa semuanya berubah dalam sekejap.
01:34
We have this bucketember listdaftar,
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Kita memiliki sebuah daftar panjang,
01:36
we have these things we want to do in life,
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semua yang ingin kita lakukan dalam hidup,
01:38
and I thought about all the people I wanted to reachmencapai out to that I didn't,
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dan saya berpikir tentang semua orang yang ingin saya temui namun tidak saya lakukan,
01:41
all the fencespagar I wanted to mendmemperbaiki,
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semua penghalang yang ingin saya perbaiki,
01:44
all the experiencespengalaman I wanted to have and I never did.
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semua pengalaman yang ingin saya miliki namun tidak.
01:47
As I thought about that laterkemudian on,
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Saat saya memikirkannya kemudian,
01:50
I camedatang up with a sayingpepatah,
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saya muncul dengan pemikiran,
01:52
whichyang is, "I collectmengumpulkan badburuk winesanggur."
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yaitu, "Saya mengumpulkan anggur yang buruk."
01:55
Because if the wineanggur is readysiap and the personorang is there, I'm openingpembukaan it.
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Karena jika anggur itu siap dan orang itu ada di sana. Saya akan membukanya.
01:58
I no longerlebih lama want to postponemenunda anything in life.
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Saya tidak lagi ingin menunda apapun dalam hidup.
02:01
And that urgencyurgensi, that purposetujuan,
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Dan situasi genting itu,
02:03
has really changedberubah my life.
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telah mengubah hidup saya.
02:06
The secondkedua thing I learnedterpelajar that day --
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Hal kedua yang saya pelajari --
02:08
and this is as we clearbersih the GeorgeGeorge WashingtonWashington BridgeJembatan,
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saat kami melintasi Jembatan George Washington,
02:11
whichyang was by not a lot --
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tidak banyak orang yang tahu --
02:14
I thought about, wowWow,
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Saya berpikir tentang, wow,
02:16
I really feel one realnyata regretpenyesalan.
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saya benar-benar merasakan sebuah penyesalan.
02:18
I've livedhidup a good life.
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Saya memiliki kehidupan yang baik.
02:20
In my ownsendiri humanitykemanusiaan and mistakeskesalahan,
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dalam segala sisi kemanusiaan dan kesalahan saya.
02:22
I've triedmencoba to get better at everything I triedmencoba.
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Saya mencoba menjadi lebih baik pada semua yang saya coba.
02:24
But in my humanitykemanusiaan,
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Namun dari sisi kemanusiaan saya,
02:26
I alsojuga allowmengizinkan my egoego to get in.
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saya juga mengijinkan ego saya terlibat.
02:28
And I regrettedmenyesal the time I wastedterbuang
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Dan saya menyesali waktu yang saya buang
02:31
on things that did not mattermasalah
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untuk hal-hal yang tidak berarti
02:33
with people that mattermasalah.
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dengan orang-orang yang berarti.
02:35
And I thought about my relationshiphubungan with my wifeistri,
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Dan saya berpikir tentang hubungan saya dengan istri saya,
02:38
with my friendsteman, with people.
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dengan teman-teman, dengan orang-orang lain.
02:40
And after, as I reflectedtercermin on that,
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Setelah itu, saat saya berkaca pada hal itu,
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I decidedmemutuskan to eliminatemenghapuskan negativenegatif energyenergi from my life.
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saya memutuskan untuk menghilangkan energi negatif dalam hidup saya.
02:45
It's not perfectsempurna, but it's a lot better.
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Hal itu tidak sempurna, namun jauh lebih baik.
02:47
I've not had a fightpertarungan with my wifeistri in two yearstahun.
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Saya tidak pernah bertengkar dengan istri saya dua tahun ini.
02:49
It feelsterasa great.
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Rasanya luar biasa.
02:51
I no longerlebih lama try to be right;
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Saya tidak lagi mencoba menjadi benar.
02:53
I choosememilih to be happysenang.
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Saya memilih untuk menjadi bahagia.
02:56
The thirdketiga thing I learnedterpelajar --
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Hal ketiga yang saya pelajari --
02:58
and this is as your mentalmental clockjam
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yaitu saat jam mental Anda
03:00
startsdimulai going, "15, 14, 13."
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mulai menghitung, "15, 14, 13."
03:02
You can see the waterair comingkedatangan.
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Anda mulai dapat melihat air.
03:04
I'm sayingpepatah, "Please blowpukulan up."
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Saya berkata, "Tolong meledaklah."
03:06
I don't want this thing to breakistirahat in 20 piecespotongan
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Saya tidak ingin benda ini hancur menjadi 20 keping
03:08
like you've seenterlihat in those documentariesdokumenter.
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seperti yang Anda lihat di film dokumenter.
03:11
And as we're comingkedatangan down,
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Dan saat kami turun,
03:13
I had a sensemerasakan of, wowWow,
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saya merasakan, wow,
03:15
dyingsekarat is not scarymengerikan.
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mati itu tidak menakutkan.
03:18
It's almosthampir like we'vekita sudah been preparingmempersiapkan for it our wholeseluruh liveshidup.
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Hampir seperti kita telah menyiapkan diri seumur hidup.
03:21
But it was very sadsedih.
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Namun sangat menyedihkan.
03:23
I didn't want to go; I love my life.
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Saya tidak ingin pergi. Saya mencintai hidup saya.
03:26
And that sadnesskesedihan
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Dan kesedihan itu
03:28
really frameddibingkai in one thought,
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benar-benar terbingkai dalam sebuah pikiran,
03:30
whichyang is, I only wishingin for one thing.
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yaitu, saya hanya mengharapkan satu hal.
03:33
I only wishingin I could see my kidsanak-anak growtumbuh up.
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Saya hanya berharap dapat melihat anak-anak saya dewasa.
03:37
About a monthbulan laterkemudian, I was at a performancekinerja by my daughterputri --
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Sekitar satu bulan kemudian, saya menonton pertunjukan putri saya --
03:40
first-graderanak pertama kelas, not much artisticartistik talentbakat ...
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dia ada di kelas 1 SD, tidak begitu berbakat ...
03:43
... yetnamun.
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... belum
03:45
(LaughterTawa)
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(Tawa)
03:47
And I'm bawlingmenangis, I'm cryingmenangis,
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Dan saya menunduk, menangis,
03:49
like a little kidanak.
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seperti anak kecil.
03:52
And it madeterbuat all the sensemerasakan in the worlddunia to me.
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Dan semua hal di dunia menjadi masuk akal bagi saya.
03:55
I realizedmenyadari at that pointtitik,
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Pada saat itu saya menyadari
03:57
by connectingmenghubungkan those two dotstitik-titik,
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dengan menghubungkan kedua titik ini,
03:59
that the only thing that matterspenting in my life
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bahwa satu-satunya hal yang berarti dalam hidup saya
04:01
is beingmakhluk a great dadayah.
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adalah menjadi ayah yang hebat.
04:03
AboveDi atas all, aboveatas all,
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Lebih dari segalanya,
04:06
the only goaltujuan I have in life
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satu-satunya tujuan hidup saya
04:08
is to be a good dadayah.
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adlaah menjadi ayah yang hebat.
04:10
I was givendiberikan the gifthadiah of a miraclekeajaiban,
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Saya diberikan anugerah
04:12
of not dyingsekarat that day.
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karena tidak meninggal pada hari itu.
04:14
I was givendiberikan anotherlain gifthadiah,
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Saya diberikan anugerah lain,
04:16
whichyang was to be ablesanggup to see into the futuremasa depan
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yaitu untuk dapat melihat masa depan
04:18
and come back
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dan kembali
04:20
and livehidup differentlyberbeda.
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serta hidup secara berbeda.
04:22
I challengetantangan you guys that are flyingpenerbangan todayhari ini,
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Saya menantang Anda semua yang naik pesawat pada hari ini,
04:25
imaginemembayangkan the samesama thing happensterjadi on your planepesawat --
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bayangkan hal yang sama terjadi pada pesawat Anda --
04:28
and please don't --
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dan semoga saja tidak --
04:30
but imaginemembayangkan, and how would you changeperubahan?
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namun bayangkan, dan bagaimana Anda akan berubah?
04:32
What would you get doneselesai that you're waitingmenunggu to get doneselesai
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Apakah hal yang ingin Anda kerjakan namun masih belum Anda kerjakan?
04:35
because you think you'llAnda akan be here foreverselama-lamanya?
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karena Anda merasa Anda akan berada di sini selamanya?
04:37
How would you changeperubahan your relationshipshubungan
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Bagaimana Anda akan mengubah hubungan Anda
04:39
and the negativenegatif energyenergi in them?
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dan energi negatif di dalamnya?
04:41
And more than anything, are you beingmakhluk the bestterbaik parentinduk you can?
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Dan lebih dari apapun, sudahkah Anda berusaha sebaik mungkin menjadi orang tua?
04:44
Thank you.
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Terima kasih.
04:46
(ApplauseTepuk tangan)
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(Tepuk tangan)

▲Back to top

ABOUT THE SPEAKER
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.

Why you should listen

Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.

Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.

"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."

More profile about the speaker
Ric Elias | Speaker | TED.com

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