TEDYouth 2015
Magda Sayeg: How yarn bombing grew into a worldwide movement
Magda Sayeg: Com el ganxet urbà va esdevenir un moviment mundial
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L'artista tèxtil Magda Sayed transforma paissatges urbans en el seu camp de treball decorant objectes quotidians amb obres colorides de ganxet. Aquests ganxets urbans, càlids i peluts van començar en petit, en pals de stop o boques d'aigua a la ciutat de la Sayeg, però aviat la gent va connectar-se amb aquest art i el va expandir pel món. "Tots vivim en un món ràpid i digital, però encara desitgem quelcom que ens connecti", diu la Sayeg. "Als llocs menys esperats es pot trobar poder ocult, i tots tenim habilitats que esperen ser descobertes."
Magda Sayeg - Textile artist
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Double-click the English transcript below to play the video.
00:13
I'm a textile artist
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Sóc una artista tèxtil,
més aviat coneguda per iniciar
el moviment del ganxet urbà.
el moviment del ganxet urbà.
00:15
most widely known for starting
the yarn bombing movement.
the yarn bombing movement.
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00:18
Yarn bombing is when you take
knitted or crocheted material
knitted or crocheted material
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El ganxet urbà consistiex
en cobrir, amb material de punt o ganxet,
en cobrir, amb material de punt o ganxet,
00:21
out into the urban environment,
graffiti-style --
graffiti-style --
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el mobiliari urbà,
com un grafiti;
com un grafiti;
o, més especificament,
00:23
or, more specifically,
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sense permís i sense ser sancionat.
00:24
without permission and unsanctioned.
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Però, quan vaig començar açò,
fa més de 10 anys,
fa més de 10 anys,
00:26
But when I started this over 10 years ago,
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no tenia una paraula per a açò,
00:29
I didn't have a word for it,
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tampoc nocions ambicioses
00:31
I didn't have any
ambitious notions about it,
ambitious notions about it,
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ni visions de grandesa.
00:33
I had no visions of grandeur.
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L'únic que volia vuere
era alguna cosa
era alguna cosa
00:35
All I wanted to see was something
warm and fuzzy and human-like
warm and fuzzy and human-like
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càlida, tova i humana
cobrint la freda façana d'acer gris
que veia tots els dies.
que veia tots els dies.
00:39
on the cold, steel, gray facade
that I looked at everyday.
that I looked at everyday.
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Així que vaig cobrir
el mànec de la porta.
el mànec de la porta.
00:43
So I wrapped the door handle.
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La vaig anomenar la peça Alfa.
00:45
I call this the Alpha Piece.
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No tenia cap idea de que
aquesta petita peça
aquesta petita peça
00:47
Little did I know that this tiny piece
would change the course of my life.
would change the course of my life.
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canviaria el curs
de la meva vida.
de la meva vida.
00:52
So clearly the reaction was interesting.
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És clar que la reacció
fou interesant.
fou interesant.
00:54
It intrigued me and I thought,
"What else could I do?"
"What else could I do?"
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Em va intrigar i vaig pensar:
Quina altra cosa podria fer?
Quina altra cosa podria fer?
00:56
Could I do something in the public domain
that would get the same reaction?
that would get the same reaction?
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Podria fer alguna cosa al domini públic
i aconseguir la mateixa reacció?
01:00
So I wrapped the stop sign
pole near my house.
pole near my house.
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Aleshores, vaig cobrir la senyal de stop
propera a casa meva.
propera a casa meva.
La reacció va ser salvatge.
01:03
The reaction was wild.
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01:05
People would park their cars
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La gent aparcava els seus cotxes,
eixien d'ells per a mirar-la,
eixien d'ells per a mirar-la,
01:07
and get out of their cars and stare at it,
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01:09
and scratch their heads and stare at it,
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i es rascaven el cap
i la tornaven a mirar,
i la tornaven a mirar,
01:11
and take pictures of it
and take pictures next to it,
and take pictures next to it,
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feien fotos i se'n feien
al seu costat,
al seu costat,
i tot allò fou
molt emocionant per a mi.
molt emocionant per a mi.
01:14
and all of that was really exciting to me
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Desitjava cobrir
cada senyal de stop del barri.
cada senyal de stop del barri.
01:16
and I wanted to do every stop sign pole
in the neighborhood.
in the neighborhood.
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01:19
And the more that I did,
the stronger the reaction.
the stronger the reaction.
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I com més ho feia,
més forta era la reacció
més forta era la reacció
En aquest punt, estava enamorada,
01:22
So at this point I'm smitten.
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estava enganxada.
01:24
I'm hooked.
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Tot açò era atractiu.
01:25
This was all seductive.
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01:26
I found my new passion
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Vaig trovar la meva nova passió
i el entorn urbà va esdevenir
el meu lloc predilecte.
el meu lloc predilecte.
01:28
and the urban environment
was my playground.
was my playground.
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Aquí poden veure's alguns
dels meus primers treballs.
dels meus primers treballs.
01:31
So this is some of my early work.
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M'atreia la idea de millorar
allò comú,
allò comú,
01:35
I was very curious about this idea
of enhancing the ordinary,
of enhancing the ordinary,
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01:38
the mundane, even the ugly,
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allò mundà, inclús allò lleig,
01:39
and not taking away its identity
or its functionality
or its functionality
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sense llevar-li la seva identitat
o funcionalitat,
o funcionalitat,
només proveïr un bon vestit
personalitzat fet de punt,
personalitzat fet de punt,
01:43
but just giving it a well-tailored
suit out of knitting.
suit out of knitting.
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i açò fou molt divertit per a mi.
01:46
And this was fun for me.
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Fou molt divertit prendre
objectes inanimats
objectes inanimats
01:48
It was really fun
to take inanimate objects
to take inanimate objects
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01:50
and have them come to life.
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i fer que cobraren vida.
Així que...
Així que...
01:53
So ...
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Crec que tots trobem
això divertit però...
això divertit però...
01:54
I think we all see the humor in this,
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01:56
but --
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(Riures)
01:58
(Laughter)
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Vaig arribar a un punt en el què
volia prendre'm-ho seriosament,
volia prendre'm-ho seriosament,
01:59
I was at a point where
I wanted to take it seriously.
I wanted to take it seriously.
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volia analitzar-ho,
02:01
I wanted to analyze it.
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volia saber per què deixava que açò
02:03
I wanted to know why I was letting
this take over my life,
this take over my life,
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prengués el control de la meva vida,
per què m'apassionava
per què m'apassionava
02:05
why I was passionate about it,
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i per què altra gent responia
d'aquesta manera.
d'aquesta manera.
02:07
why were other people
reacting so strongly to it.
reacting so strongly to it.
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02:09
And I realized something.
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I em vaig adonar d'una cosa.
02:11
We all live in this
fast-paced, digital world,
fast-paced, digital world,
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Tots vivim en aquest mon
digital, accelerat,
digital, accelerat,
però encara anhelem i desitgem
02:14
but we still crave and desire
something that's relatable.
something that's relatable.
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alguna cosa en la que
poder-nos relacionar.
poder-nos relacionar.
Crec que tots ens hem tornat insensibles
02:18
I think we've all become desensitized
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en aquestes ciutats súper desenvolupades
en les que vivim
en les que vivim
02:21
by our overdeveloped
cities that we live in,
cities that we live in,
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i amb aquestes tanques publicitàries
02:24
and billboards and advertisements,
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i anuncis,
02:26
and giant parking lots,
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i enormes estacionaments
02:28
and we don't even complain
about that stuff anymore.
about that stuff anymore.
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que ni tan sols ens queixem
de totes eixes coses ja.
de totes eixes coses ja.
02:31
So when you stumble upon
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Així que quan ens ensopeguem amb una
senyal de stop coberta de punt
senyal de stop coberta de punt
02:32
a stop sign pole
that's wrapped in knitting
that's wrapped in knitting
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02:35
and it seems so out of place
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sembla molt fora de lloc
però després, gradualment, curiosament,
02:36
and then gradually -- weirdly --
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02:38
you find a connection to it,
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trobem una connexió
i aquest és el moment.
02:40
that is the moment.
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Aquest és el moment que m'encanta
02:41
That is the moment I love
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i aquest és el moment que m'encanta
compartir amb els altres.
compartir amb els altres.
02:42
and that is the moment
I love to share with others.
I love to share with others.
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02:46
So at this point, my curiosity grew.
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En aquest moment, la meva curiositat
va augmentar.
va augmentar.
02:49
It went from the fire hydrants
and the stop sign poles
and the stop sign poles
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Vaig passar de les boques d'incendis
i de les senyals de stop
i de les senyals de stop
02:52
to what else can I do with this material.
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a preguntar-me què més podia
fer amb aquest material.
fer amb aquest material.
02:54
Can I do something big
and large-scale and insurmountable?
and large-scale and insurmountable?
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Puc fer alguna cosa gran,
a gran esala i insuperable?
a gran esala i insuperable?
I se'm va ocòrrer l'autobús.
02:58
So that's when the bus happened.
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03:03
This was a real game changer for me.
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Açò fou realment un punt
d'inflexió per a mi.
d'inflexió per a mi.
03:05
I'll always have a soft spot
in my heart for this one.
in my heart for this one.
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Sempre serà el meu punt feble.
A aquestes altures, la gent ja donava
crèdit al meu treball
crèdit al meu treball
03:08
At this point, people
were recognizing my work
were recognizing my work
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03:10
but there wasn't much out there
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però no hi havia molt cobert
en llana o fil a gran escala,
en llana o fil a gran escala,
03:11
that was wrapped in knitting
that was large-scale,
that was large-scale,
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i acò va ser, sens dubte,
el primer autobús de la ciutat
el primer autobús de la ciutat
03:14
and this definitely was the first
city bus to be wrapped in knitting.
city bus to be wrapped in knitting.
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cobert en teixit de punt.
En aquest moment, vaig experimentar,
vaig ser testimoni de quelcom interesant:
vaig ser testimoni de quelcom interesant:
03:17
So at this point, I'm experiencing,
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03:19
or I'm witnessing something interesting.
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Pot ser que hagi començat
el ganxet urbà,
el ganxet urbà,
03:21
I may have started yarn bombing
but I certainly don't own it anymore.
but I certainly don't own it anymore.
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però ja no era de la meva propietat.
03:24
It had reached global status.
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Era una tendència global.
03:26
People from all over the world
were doing this.
were doing this.
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La gent de tot el món ho practicava.
I ho sé perque vaig viatjar
a llocs on mai havia estat,
a llocs on mai havia estat,
03:28
And I know this because I would travel
to certain parts of the world
to certain parts of the world
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03:31
that I'd never been to,
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i vaig ensopegar amb
un senyal de stop
un senyal de stop
03:32
and I'd stumble upon a stop sign pole
and I knew I didn't wrap it.
and I knew I didn't wrap it.
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que sabia que no havia cobert jo.
03:36
So as I pursued
my own goals with my art --
my own goals with my art --
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Així que mentre jo perseguia
les meves pròpies metes artístiques
les meves pròpies metes artístiques
03:40
this is a lot of my recent work --
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- aquest és gran part del meu
treball recent -
treball recent -
el ganxet urbà també.
03:43
so was yarn bombing.
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El ganxet urbà
també estava creixent.
també estava creixent.
03:44
Yarn bombing was also growing.
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03:45
And that experience showed me
the hidden power of this craft
the hidden power of this craft
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I aqueixa experiència em va mostrar
el poder ocult d'aquest art.
el poder ocult d'aquest art.
I em va mostrar
03:50
and showed me
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03:52
that there was this common language
I had with the rest of the world.
I had with the rest of the world.
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que existia un llenguatge
en comú amb la resta del món.
en comú amb la resta del món.
Va ser a través d'aquesta afició d'àvies
03:57
It was through this granny hobby --
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03:59
this unassuming hobby --
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- aquesta afició sense pretensions -
04:01
that I found commonality with people
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que vaig descobrir coses en comú amb gent
amb la qual mai vaig pensar
que en podria tenir.
que en podria tenir.
04:04
that I never thought
I'd have a connection with.
I'd have a connection with.
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04:08
So as I tell my story today,
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Així que avui els explico la meva història
però, alhora, m'agradaria transmetre'ls
04:10
I'd also like to convey to you
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04:12
that hidden power can be found
in the most unassuming places,
in the most unassuming places,
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que el seu pontencial pot trobar-se ocult
en els llocs més inesperats
en els llocs més inesperats
i tots tenim habilitats a l'espera
de ser descobertes
de ser descobertes
04:15
and we all possess skills
that are just waiting to be discovered.
that are just waiting to be discovered.
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Si pensen en les nostres mans,
04:19
If you think about our hands,
these tools that are connected to us,
these tools that are connected to us,
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aquestes ferramentes que
ens conecten a tots,
ens conecten a tots,
04:22
and what they're capable of doing --
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i en tot el que són capaces de fer
- construïr cases i mobles,
04:25
building houses and furniture,
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04:26
and painting giant murals --
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i pintar murals enormes -
04:28
and most of the time
we hold a controller or a cell phone.
we hold a controller or a cell phone.
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la majoria de les vegades les usem
solament per a utilitzar
solament per a utilitzar
un joystick o un telèfon mòbil.
04:32
And I'm totally guilty of this as well.
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I jo també sóc totalment
culpable d' açó .
culpable d' açó .
04:34
But if you think about it,
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Però, si ho pensem, què
pasaria si deixare'm aquestes coses?
pasaria si deixare'm aquestes coses?
04:36
what would happen
if you put those things down?
if you put those things down?
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Què farien?
04:38
What would you make?
What would you create with your own hands?
What would you create with your own hands?
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Què creiarieu amb
les vostres mans?
les vostres mans?
Molta gent pensa que sóc
una teixidora magistral
una teixidora magistral
04:42
A lot of people think
that I am a master knitter
that I am a master knitter
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però, en realitat, no savia teixir
ni un suèter,
ni un suèter,
04:44
but I actually couldn't knit
a sweater to save my life.
a sweater to save my life.
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Però vaig fer alguna cosa
interesant teixint
interesant teixint
04:47
But I did something
interesting with knitting
interesting with knitting
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que mai s´havia fet abans.
04:49
that had never been done before.
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04:51
I also wasn't "supposed to be" an artist
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Tampoc se suposa que anava
a ser una artista
a ser una artista
04:53
in the sense that I wasn't
formally trained to do this --
formally trained to do this --
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en el sentit de que no em vaig
formar per a ser-ho;
formar per a ser-ho;
de fet, em vaig graduar en matemàtiques.
04:57
I'm a math major actually.
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04:59
So I didn't think
this was in the cards for me,
this was in the cards for me,
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Així que no crec que açò estigués escrit
al meu destí,
al meu destí,
05:01
but I also know that I didn't
stumble upon this.
stumble upon this.
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però també sé que no fou una casualitat.
05:04
And when this happened to me,
I held on tight,
I held on tight,
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Quan açò em va pasar,
em vaig a aferrar,
em vaig a aferrar,
05:07
I fought for it and I'm proud to say
that I am a working artist today.
that I am a working artist today.
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vaig lluitar per això
i em sento molt orgullosa de dir
i em sento molt orgullosa de dir
que, ara com ara, treballo com artista.
05:12
So as we ponder the future,
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Així que, al reflexionar sobre el futur,
sàpiguen que el seu
podria no ser tan perfecte.
podria no ser tan perfecte.
05:15
know that your future
might not be so seamless.
might not be so seamless.
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I un dia, es posible que es sentin
tan avorrits com jo vaig estar
tan avorrits com jo vaig estar
05:17
And one day, you might
be as bored as I was
be as bored as I was
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com per a ficar-se a cobrir en fil
el mànec de porta
el mànec de porta
05:20
and knit a door handle
to change your world forever.
to change your world forever.
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per a canviar el seu món
per sempre.
per sempre.
05:23
Thank you.
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Gràcies.
05:25
(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Magda Sayeg - Textile artistMagda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before.
Why you should listen
Considered to be the mother of yarn bombing, Magda Sayeg’s 10-year body of work includes the widely recognized knitted/crocheted covered bus in Mexico City as well as her first solo exhibit in Rome at La Museo des Esposizione. Her work has evolved to include large scale installations around the world including commissions and collaborations with companies such as Commes Des Garçons, CR Fashionbook, Absolut Vodka, Insight 51, Mini Cooper, Gap, Smart Car. She continues to participate in shows such as Milan's Triennale Design Museum, Le M.U.R. in Paris and the National Gallery of Australia, among others. Her installations have also been featured prominently at American monuments to contemporary culture, such as The Standard Hotel, South By Southwest and the Austin City Limits Festival.
Magda has most recently expanded her artwork to encompass new mediums and techniques as with her solo show in Rome, which explored the usage of lighting with knitted material. She continues to expand her boundaries by joining integrated media company 1stAveMachine as one of their directors which will serve as a platform for new types of experimentation and collaboration.
Recent projects include an installation for Dover Street Market in NYC covering a column spanning 6 floors and a knitted/crocheted Route Master Double Decker bus in London.
Magda Sayeg | Speaker | TED.com