TEDYouth 2015
Magda Sayeg: How yarn bombing grew into a worldwide movement
Magda Sajeg (Magda Sayeg): Kako je bombardovanje predivom postalo svetski raširen pokret
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Tekstilna umetnica Magda Sajeg pretvara urbane pejzaže u sopstveno igralište tako što svakodnevne predmete ukrašava šarenim pletenim i štrikanim radovima. Ove tople, čupave "bombe od prediva" počele su kao male, na STOP znacima i hidrantima u Sajeginom rodnom gradu, ali ljudi su uskoro otkrili vezu sa veštinom i raširili je širom sveta. "Svi živimo u ubrzanom, digitalnom svetu, ali još uvek žudimo i težimo za nečim sa čime možemo da uspostavimo vezu", kaže Sajegova. "Skrivena moć se može pronaći na mestima gde najmanje očekujete, i svi posedujemo veštine koje samo čekaju da budu otkrivene."
Magda Sayeg - Textile artist
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Double-click the English transcript below to play the video.
00:13
I'm a textile artist
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Ja sam tekstilna umetnica
najpoznatija po tome što sam započela
pokret bombardovanja predivom.
pokret bombardovanja predivom.
00:15
most widely known for starting
the yarn bombing movement.
the yarn bombing movement.
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00:18
Yarn bombing is when you take
knitted or crocheted material
knitted or crocheted material
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Bombardovanje predivom je kad uzmete
štrikani ili heklani materijal,
štrikani ili heklani materijal,
00:21
out into the urban environment,
graffiti-style --
graffiti-style --
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stavite ga u urbanu sredinu,
nalik na grafite,
nalik na grafite,
00:23
or, more specifically,
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ili, specifičnije,
00:24
without permission and unsanctioned.
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bez dozvole i bez kazne.
00:26
But when I started this over 10 years ago,
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Ali kada sam počela
pre više od deset godina,
pre više od deset godina,
00:29
I didn't have a word for it,
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nisam imala ime za ovo,
00:31
I didn't have any
ambitious notions about it,
ambitious notions about it,
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niti neke ambiciozne pojmove,
00:33
I had no visions of grandeur.
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nikakve vizije grandioznosti.
00:35
All I wanted to see was something
warm and fuzzy and human-like
warm and fuzzy and human-like
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Samo sam želela da vidim nešto
toplo i čupavo i nalik ljudima
toplo i čupavo i nalik ljudima
00:39
on the cold, steel, gray facade
that I looked at everyday.
that I looked at everyday.
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na hladnim, čeličnim, sivim fasadama
koje sam svakog dana gledala.
koje sam svakog dana gledala.
00:43
So I wrapped the door handle.
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Tako sam omotala kvaku od vrata.
00:45
I call this the Alpha Piece.
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Ovo zovem komadom Alfa.
00:47
Little did I know that this tiny piece
would change the course of my life.
would change the course of my life.
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Nisam imala pojma da će mi ovaj komad
izmeniti tok života.
izmeniti tok života.
00:52
So clearly the reaction was interesting.
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Jasno je da je reakcija bila zanimljiva.
00:54
It intrigued me and I thought,
"What else could I do?"
"What else could I do?"
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Zaintrigiralo me je i pomislila sam:
"Šta bih još mogla da uradim?"
"Šta bih još mogla da uradim?"
00:56
Could I do something in the public domain
that would get the same reaction?
that would get the same reaction?
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Nešto u javnom domenu
što bi izazvalo istu reakciju?
što bi izazvalo istu reakciju?
01:00
So I wrapped the stop sign
pole near my house.
pole near my house.
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Tako sam zamotala znak STOP
pored moje kuće.
pored moje kuće.
01:03
The reaction was wild.
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Reakcija je bila luda.
01:05
People would park their cars
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Ljudi bi parkirali svoje automobile,
01:07
and get out of their cars and stare at it,
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izlazili napolje i zurili u znak,
01:09
and scratch their heads and stare at it,
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češali se po glavama i zurili u njega,
01:11
and take pictures of it
and take pictures next to it,
and take pictures next to it,
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slikali ga i slikali se pored njega,
01:14
and all of that was really exciting to me
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i sve to mi je bilo veoma uzbudljivo
01:16
and I wanted to do every stop sign pole
in the neighborhood.
in the neighborhood.
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i htela sam da to uradim
sa svakim STOP znakom u kraju.
sa svakim STOP znakom u kraju.
01:19
And the more that I did,
the stronger the reaction.
the stronger the reaction.
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A što sam više to radila,
reakcija je bila sve jača.
reakcija je bila sve jača.
01:22
So at this point I'm smitten.
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U ovom trenutku sam očarana.
01:24
I'm hooked.
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Navukla sam se.
01:25
This was all seductive.
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Ovo je bilo veoma zavodljivo.
01:26
I found my new passion
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Našla sam svoju novu strast
01:28
and the urban environment
was my playground.
was my playground.
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i urbano okruženje
bilo je moje igralište.
bilo je moje igralište.
01:31
So this is some of my early work.
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Ovo su neki od mojih ranih radova.
01:35
I was very curious about this idea
of enhancing the ordinary,
of enhancing the ordinary,
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Veoma me je zanimala ideja
poboljšavanja običnog,
poboljšavanja običnog,
01:38
the mundane, even the ugly,
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jednostavnog, čak i ružnog,
01:39
and not taking away its identity
or its functionality
or its functionality
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bez oduzimanja identiteta
ili funkcionalnosti,
ili funkcionalnosti,
01:43
but just giving it a well-tailored
suit out of knitting.
suit out of knitting.
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samo sam mu pružala
dobro ispleteno odelo.
dobro ispleteno odelo.
01:46
And this was fun for me.
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Ovo mi je bilo zabavno.
01:48
It was really fun
to take inanimate objects
to take inanimate objects
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Bilo je veoma zabavano
uzeti nežive predmete
uzeti nežive predmete
01:50
and have them come to life.
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i pružiti im život.
01:53
So ...
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Tako...
Mislim da svi ovde vidimo šta je smešno,
01:54
I think we all see the humor in this,
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01:56
but --
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ali -
01:58
(Laughter)
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(Smeh)
Došla sam do tačke
gde sam želela da to shvatam ozbiljno.
gde sam želela da to shvatam ozbiljno.
01:59
I was at a point where
I wanted to take it seriously.
I wanted to take it seriously.
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Želela sam da ga analiziram.
02:01
I wanted to analyze it.
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02:03
I wanted to know why I was letting
this take over my life,
this take over my life,
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Želela sam da znam zašto puštam
da mi ovo preuzme život,
da mi ovo preuzme život,
zašto sam bila toliko pasionirana,
02:05
why I was passionate about it,
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02:07
why were other people
reacting so strongly to it.
reacting so strongly to it.
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zašto su drugi ljudi reagovali na to
tako snažno.
tako snažno.
02:09
And I realized something.
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I shvatila sam nešto.
02:11
We all live in this
fast-paced, digital world,
fast-paced, digital world,
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Svi živimo u ubrzanom, digitalnom svetu,
02:14
but we still crave and desire
something that's relatable.
something that's relatable.
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ali još uvek žudimo i težimo nečemu
sa čime možemo da se poistovetimo.
sa čime možemo da se poistovetimo.
02:18
I think we've all become desensitized
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Mislimo da smo svi oguglali
02:21
by our overdeveloped
cities that we live in,
cities that we live in,
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na prerazvijene gradove u kojima živimo,
02:24
and billboards and advertisements,
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na bilborde i reklame
02:26
and giant parking lots,
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i ogromne parkinge,
02:28
and we don't even complain
about that stuff anymore.
about that stuff anymore.
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pa se više i ne žalimo na te stvari.
02:31
So when you stumble upon
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Onda kada naletite
02:32
a stop sign pole
that's wrapped in knitting
that's wrapped in knitting
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na STOP znak koji je umotan u predivo
02:35
and it seems so out of place
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i tako odudara od okoline,
02:36
and then gradually -- weirdly --
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a onda postepeno, i čudno,
02:38
you find a connection to it,
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pronađete povezanost sa time,
02:40
that is the moment.
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to je trenutak.
02:41
That is the moment I love
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To je trenutak koji volim
02:42
and that is the moment
I love to share with others.
I love to share with others.
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i to je trenutak
koji volim da delim sa drugima.
koji volim da delim sa drugima.
02:46
So at this point, my curiosity grew.
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Ovde se pojačala moja znatiželja.
02:49
It went from the fire hydrants
and the stop sign poles
and the stop sign poles
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Otišla je od hidranata i STOP znakova
do bilo čega što sam mogla
da uradim sa ovim materijalom.
da uradim sa ovim materijalom.
02:52
to what else can I do with this material.
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02:54
Can I do something big
and large-scale and insurmountable?
and large-scale and insurmountable?
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Mogu li da uradim nešto veliko,
velikih razmera i nepremostivo?
velikih razmera i nepremostivo?
02:58
So that's when the bus happened.
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Onda se desio autobus.
03:03
This was a real game changer for me.
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Ovo je zaista promenilo priču za mene.
03:05
I'll always have a soft spot
in my heart for this one.
in my heart for this one.
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U mom srcu će uvek biti
posebno mesto za ovo.
posebno mesto za ovo.
03:08
At this point, people
were recognizing my work
were recognizing my work
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U tom trenutku,
ljudi su prepoznavali moj rad
ljudi su prepoznavali moj rad
ali nije bilo mnogo toga u svetu
03:10
but there wasn't much out there
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03:11
that was wrapped in knitting
that was large-scale,
that was large-scale,
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što je bilo umotano u predivo
a da je bilo velikih razmera,
a da je bilo velikih razmera,
03:14
and this definitely was the first
city bus to be wrapped in knitting.
city bus to be wrapped in knitting.
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a ovo je sigurno bio prvi gradski autobus
koji je bio umotan u predivo.
koji je bio umotan u predivo.
03:17
So at this point, I'm experiencing,
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U ovom trenutku doživljavam,
03:19
or I'm witnessing something interesting.
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ili sam svedok nečemu zanimljivom.
Možda sam započela bombardovanje predivom,
ali svakako ga više ne posedujem.
ali svakako ga više ne posedujem.
03:21
I may have started yarn bombing
but I certainly don't own it anymore.
but I certainly don't own it anymore.
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03:24
It had reached global status.
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Dostiglo je svetski status.
03:26
People from all over the world
were doing this.
were doing this.
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Ljudi širom sveta su radili ovo.
03:28
And I know this because I would travel
to certain parts of the world
to certain parts of the world
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A ovo znam jer bih putovala
u određene krajeve sveta
u određene krajeve sveta
gde nikada pre nisam bila,
03:31
that I'd never been to,
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03:32
and I'd stumble upon a stop sign pole
and I knew I didn't wrap it.
and I knew I didn't wrap it.
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i naletela bih na STOP znak
i znala bih da ga ja nisam obmotala.
i znala bih da ga ja nisam obmotala.
03:36
So as I pursued
my own goals with my art --
my own goals with my art --
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Kako sam sledila sopstvene ciljeve
mojom umetnošću -
mojom umetnošću -
03:40
this is a lot of my recent work --
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ovo je dosta mojih skorašnjih radova -
to je radilo i bombardovanje predivom.
03:43
so was yarn bombing.
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03:44
Yarn bombing was also growing.
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Bombardovanje predivom je takođe raslo.
03:45
And that experience showed me
the hidden power of this craft
the hidden power of this craft
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A to iskustvo pokazalo mi je
skrivenu moć ove veštine
skrivenu moć ove veštine
03:50
and showed me
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i pokazalo mi je
03:52
that there was this common language
I had with the rest of the world.
I had with the rest of the world.
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da postoji zajednički jezik
koji sam imala sa ostatkom sveta.
koji sam imala sa ostatkom sveta.
03:57
It was through this granny hobby --
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Kroz ovaj hobi za bake -
03:59
this unassuming hobby --
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ovaj skromni hobi -
04:01
that I found commonality with people
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pronašla sam nešto zajedničko s ljudima
04:04
that I never thought
I'd have a connection with.
I'd have a connection with.
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sa kojima sa mislila
da nikada neću imati povezanost.
da nikada neću imati povezanost.
04:08
So as I tell my story today,
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Dok danas iznosim svoju priču,
želela bih da vam prenesem i to
04:10
I'd also like to convey to you
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04:12
that hidden power can be found
in the most unassuming places,
in the most unassuming places,
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da se skrivena moć može pronaći
na mestima gde najmanje očekujete
na mestima gde najmanje očekujete
04:15
and we all possess skills
that are just waiting to be discovered.
that are just waiting to be discovered.
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i da svi posedujemo veštine
koje samo čekaju da budu otkrivene.
koje samo čekaju da budu otkrivene.
Ako razmislite o našim rukama,
to su alati koji su povezani sa nama,
to su alati koji su povezani sa nama,
04:19
If you think about our hands,
these tools that are connected to us,
these tools that are connected to us,
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04:22
and what they're capable of doing --
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i šta sve mogu da urade -
04:25
building houses and furniture,
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grade kuće i prave nameštaj,
04:26
and painting giant murals --
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slikaju ogromne murale -
04:28
and most of the time
we hold a controller or a cell phone.
we hold a controller or a cell phone.
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a većinu vremena držimo
kontroler ili mobilni telefon.
kontroler ili mobilni telefon.
04:32
And I'm totally guilty of this as well.
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I ja sam od onih koji rade ovo.
04:34
But if you think about it,
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Ali ako razmislite o ovome,
04:36
what would happen
if you put those things down?
if you put those things down?
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šta bi se desilo
kada biste spustili te stvari?
kada biste spustili te stvari?
04:38
What would you make?
What would you create with your own hands?
What would you create with your own hands?
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Šta biste napravili?
Šta biste stvorili sopstvenim rukama?
Šta biste stvorili sopstvenim rukama?
04:42
A lot of people think
that I am a master knitter
that I am a master knitter
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Mnogi ljudi misle
da sam vrhunska pletilja,
da sam vrhunska pletilja,
04:44
but I actually couldn't knit
a sweater to save my life.
a sweater to save my life.
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ali zapravo nemam blage veze sa pletenjem.
04:47
But I did something
interesting with knitting
interesting with knitting
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Ali uradila sam nešto zanimljivo pletenjem
04:49
that had never been done before.
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što nikada pre nije urađeno.
04:51
I also wasn't "supposed to be" an artist
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Takođe "nije trebalo" da budem umetnica,
04:53
in the sense that I wasn't
formally trained to do this --
formally trained to do this --
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u smislu da sa nisam
formalno obrazovala za ovo -
formalno obrazovala za ovo -
zapravo sam diplomirala matematiku.
04:57
I'm a math major actually.
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04:59
So I didn't think
this was in the cards for me,
this was in the cards for me,
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Tako da ne mislim
da mi je ovo bilo suđeno,
da mi je ovo bilo suđeno,
05:01
but I also know that I didn't
stumble upon this.
stumble upon this.
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ali takođe znam
da na ovo nisam nabasala.
da na ovo nisam nabasala.
05:04
And when this happened to me,
I held on tight,
I held on tight,
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A kada mi se ovo desilo,
uhvatila sam se čvrsto,
uhvatila sam se čvrsto,
05:07
I fought for it and I'm proud to say
that I am a working artist today.
that I am a working artist today.
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borila sam se za to i ponosno kažem
da danas radim kao umetnica.
da danas radim kao umetnica.
05:12
So as we ponder the future,
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I dok se pitamo o budućnosti,
05:15
know that your future
might not be so seamless.
might not be so seamless.
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znajte da vaša budućnost
možda nije tako jasna.
možda nije tako jasna.
05:17
And one day, you might
be as bored as I was
be as bored as I was
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Jednog dana, možda će vam
biti dosadno kao i meni
biti dosadno kao i meni
05:20
and knit a door handle
to change your world forever.
to change your world forever.
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i isplešćete kvaku na vratima
da biste zauvek promenili svoj svet.
da biste zauvek promenili svoj svet.
05:23
Thank you.
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Hvala vam.
05:25
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Magda Sayeg - Textile artistMagda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before.
Why you should listen
Considered to be the mother of yarn bombing, Magda Sayeg’s 10-year body of work includes the widely recognized knitted/crocheted covered bus in Mexico City as well as her first solo exhibit in Rome at La Museo des Esposizione. Her work has evolved to include large scale installations around the world including commissions and collaborations with companies such as Commes Des Garçons, CR Fashionbook, Absolut Vodka, Insight 51, Mini Cooper, Gap, Smart Car. She continues to participate in shows such as Milan's Triennale Design Museum, Le M.U.R. in Paris and the National Gallery of Australia, among others. Her installations have also been featured prominently at American monuments to contemporary culture, such as The Standard Hotel, South By Southwest and the Austin City Limits Festival.
Magda has most recently expanded her artwork to encompass new mediums and techniques as with her solo show in Rome, which explored the usage of lighting with knitted material. She continues to expand her boundaries by joining integrated media company 1stAveMachine as one of their directors which will serve as a platform for new types of experimentation and collaboration.
Recent projects include an installation for Dover Street Market in NYC covering a column spanning 6 floors and a knitted/crocheted Route Master Double Decker bus in London.
Magda Sayeg | Speaker | TED.com