ABOUT THE SPEAKER
José Andrés - Chef, humanitarian
José Andrés is a committed advocate of food and hunger issues and is known for championing the role of chefs in the national debate on food policy.

Why you should listen

Named one of TIME's "100 Most Influential People," awarded "Outstanding Chef" and "Humanitarian of the Year" by the James Beard Foundation, José Andrés is an internationally-recognized culinary innovator, author, educator, television personality, humanitarian and chef/owner of ThinkFoodGroup. A pioneer of Spanish tapas in the United States, he is also known for his groundbreaking avant-garde cuisine and his award-winning group of 28 restaurants plus a food truck located throughout the country and in Mexico City. Andrés is the only chef globally that has both a two-star Michelin restaurant and four Bib Gourmands. His award-winning restaurants include two Michelin starred minibar by José Andrés, Jaleo, Zaytinya, J by José Andrés at W Mexico City, Bazaar Meat at SLS Las Vegas, the Bazaar by José Andrés at the SLS Hotel in Beverly Hills and South Beach, and Beefsteak, his vegetable-driven fast-casual concept. Andrés is a committed advocate of food and hunger issues and is known for championing the role of chefs in the national debate on food policy. In 2012, he formed World Central Kitchen, a non-profit that provides smart solutions to hunger and poverty by using the power of food to empower communities and strengthen economies. Together with World Central Kitchen and #ChefsforPuertoRico, Andrés served more than 3.3 million meals in Puerto Rico following the devastation of Hurricane Maria in 2017, reaching communities in need across all 78 municipalities through 23 kitchens.

Andrés's work has earned awards and distinctions including the 2017 Lifetime Achievement Award from International Association of Culinary Professionals and the 2015 National Humanities Medal, one of twelve distinguished recipients of the award from the National Endowment for the Humanities. Andrés was also named EY Master Entrepreneur of the Year in Greater Washington for his leadership and impact on the global business community and was also awarded the Congressional Hispanic Caucus Institute’s Chair’s Medallion Award. 

More profile about the speaker
José Andrés | Speaker | TED.com
TEDxMidAtlantic

José Andrés: How a team of chefs fed Puerto Rico after Hurricane Maria

Filmed:
1,040,596 views

After Hurricane Maria hit Puerto Rico in 2017, chef José Andrés traveled to the devastated island with a simple idea: to feed the hungry. Millions of meals served later, Andrés shares the remarkable story of creating the world's biggest restaurant -- and the awesome power of letting people in need know that somebody cares about them.
- Chef, humanitarian
José Andrés is a committed advocate of food and hunger issues and is known for championing the role of chefs in the national debate on food policy. Full bio

Double-click the English transcript below to play the video.

00:12
All right, let's get ready
for the worst TED Talk ever.
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(Laughter)
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I mean it. We prepared 30 minutes ago.
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I want to have it clear --
I love to be here with you all,
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but I wanted to be here
not to tell my story
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but to tell the story
of the amazing people of Puerto Rico
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that came together
to feed the people of Puerto Rico.
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My name is José Andrés,
and you know I love to feed the few,
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but even more, I love to feed the many.
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Here, right after the hurricane,
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like we'd done many times before
after an earthquake in Haiti
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or Sandy or others,
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I had this sense of urgency to be there
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and to try to feed one person,
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and always, you have crazy friends
that want to join you
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in those impossible endeavors.
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I'm always surrounded by amazing friends
that only help me to be better.
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Nate came next to me.
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This was a Monday,
and this is what we found.
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The destruction you saw on TV,
one more hurricane,
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but this destruction was real.
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More than 85 percent of the electricity
in the island was gone.
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Every single electric post was gone.
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All the cell towers were gone.
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You couldn't communicate with anybody.
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You couldn't find anybody the moment
you moved away from San Juan.
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Even in San Juan, we had issues
trying to use our cell phones.
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And what I found
was that the island was hungry,
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and the people didn't have money,
because ATMs were not working,
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or their cards, which are electronic,
for food stamps,
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they couldn't use it
in their supermarkets,
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or there was no food or gas
or clean water to cook.
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The need and the urgency of now was real,
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and I was just able
to get into a meeting at FEMA,
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where many of the main
NGO partners were having a conversation
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about how to feed the island
in the weeks to come,
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but the urgency was right now,
in this minute, in this second,
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and we almost had three million people
that needed to be fed.
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So we began doing what we do best.
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We went to see the sources of food,
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and I was able to see that the private
industry actually was ready
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and prepared and thriving,
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but somebody at FEMA was not able
even to be aware of that.
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And what we did was use fine kitchens.
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José Enrique, one of my favorite
men in the whole world,
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one of the great restaurants in San Juan,
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where before landing, I began
calling all the chefs of Puerto Rico,
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and everybody was like,
"Let's not plan, let's not meet,
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let's start cooking."
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(Laughter)
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And that's what we did.
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We began feeding the people
of Puerto Rico, on a Monday.
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On a Monday, we did a thousand meals,
sancocho, an amazing stew
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with corn and yucca and pork.
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By Sunday, we were doing 25,000.
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By Sunday, we already
didn't only use the restaurant,
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but we rented the parking lot
right across.
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We began bringing food trucks,
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and a rice and chicken pie
operation, and refrigerators,
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and volunteers began coming.
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Why? Because everybody wants
to find a place to help,
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a place to do something.
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This is how we began our first delivery.
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The hospitals -- nobody was feeding
the nurses and the doctors,
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and we began feeding our first project,
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Hospital Carolina.
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All of a sudden, every single
hospital was calling us.
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"We need food so we can feed
our 24/7 employees
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taking care of the sick
and the elderly and the people in need."
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And then the place was too small.
We were receiving orders.
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Every time we got one guest, one customer,
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we never stopped serving them,
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because we wanted to make sure
that we were able to be stabilizing
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any place we were joining,
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any city, any hospital, any elderly home.
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Every time we made contact with them,
we kept serving them food, day after day,
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so we needed to grow.
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We moved into the big coliseum.
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25,000 meals became 50,000 meals,
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became, all of a sudden,
the biggest restaurant in the world.
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We were making close to 70,000 meals a day
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from one location alone.
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(Applause)
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Volunteers began showing up
by the hundreds.
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At one point, we got
more than 7,000 volunteers
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that were at least one hour
or more with us,
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at any given moment,
more than 700 people at once.
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You saw that we began creating a movement,
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a movement that had a very simple idea
everybody could rally behind:
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let's feed the hungry.
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And we began making food
that people could recognize,
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not things that come from a faraway place
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in plastic bags that you open
and you cannot even smell.
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(Laughter)
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We began making the foods
that people feel home.
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People in these moments, they had
this urgency of feeling they are alive,
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that somebody cares.
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One meal at a time,
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it didn't only become something
used to bring calories to their bodies,
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calories that they needed,
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but they needed something else.
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They wanted to make sure
that you and you and you and you,
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that you were caring,
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that we were sending the message
that we are with you.
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Give us time, we are trying to fix this.
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That's what we found every time
we began joining the communities.
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Fresh fruit began coming,
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even when in FEMA, they were asking me,
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"José, how are you able to get the food?"
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Simple: by calling and paying and getting.
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(Laughter)
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(Applause)
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We began feeding people in San Juan.
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Before you knew, we were feeding the 78
municipalities all across the island.
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We needed a plan. One kitchen alone
was not going to feed the island.
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I went to FEMA. They kicked me out
with eight armored guards and AK-47s.
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I told them, "I want 18 kitchens
around the island."
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Guess what? Three days ago,
we reached our 18th kitchen
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around Puerto Rico.
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(Applause)
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People began being fed.
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Volunteers kept showing up.
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We never had any system
to deliver the food, people would tell me.
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Sure, we had the system.
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The entire island of Puerto Rico
was the perfect delivery system.
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Anybody with a truck wanted to help.
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Anybody going from A to B
was for us the way to be bringing hope
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and a plate and a whole meal to anybody.
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We began finding amazing systems
to do these food trucks,
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10 amazing food trucks.
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We began learning not to use
the place that needed the food,
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but the number,
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the number of the apartment:
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Lolo, a 92-year-old veteran
that was surrounded by water.
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We began giving not only hope to people,
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but knowing their names,
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checking day after day,
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making sure that those elderly people
will never, ever again feel alone
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in a moment of disrepair.
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And we began going to the deeper areas,
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places that all of a sudden,
the bridges were broken,
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but we had to go, because it was easy
to stay in San Juan.
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We had to go to those places
that actually, they really needed us.
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And we kept going,
and people kept waiting for us,
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because they knew
that we will always show up,
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because we will never leave them alone.
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(Applause)
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The food trucks became our angels,
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and the food trucks kept sending hope,
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but we saw we needed more:
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Vieques and Culebra,
two islands far away from the island --
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somebody had to be feeding them.
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We didn't only bring food and make
a hotel kitchen operation in Vieques
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and bring daily food to Culebra.
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We brought the first
water purification system
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to the island of Vieques,
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where we could be filtering
one gallon per minute.
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All of a sudden, big problems
become very simple,
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low-hanging fruit solutions,
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only by doing, not planning
and meeting in a very big building.
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(Laughter)
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And then we found creative ways.
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We needed helicopters. We asked. We got.
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We needed planes. We asked,
we paid, and we got.
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We kept sending food to those places
that really were in need.
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And the simple ideas just become powerful.
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Volunteers will go
to the edges of the island.
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All of a sudden, it was a movement.
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The teams of World Central Kitchen
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will be received with prayers,
with songs, with claps, with hearts,
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with smiles.
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We were able to connect
in so many corners.
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When I tell you that even
the National Guard began calling us
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because our national poor guy's guards,
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big heroes in a moment of chaos,
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they couldn't get a simple
humble plate of hot food.
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And partnerships show up.
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Mercy Corps,
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HSI from Homeland Security,
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partnerships that they
didn't happen calling the top.
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They happened in the hotel room,
in the middle of the street,
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in the middle of the mountains.
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We saw that by working together,
we can even reach more people.
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Partnerships that happen by logic,
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and the urgency of now
is put to the service of the people.
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When we have emergency
relief organizations,
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we cannot be planning about
how to give aid a month from now.
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We have to be ready to start giving help
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the second after something happens.
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And children were fed,
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and all of a sudden, the island,
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while still in a very special moment
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where everything is fragile,
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we saw that an NGO like ours --
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we didn't want to break
the private sector --
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that already, small restaurants
were being opened,
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that somehow, normalcy,
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whatever normalcy means
today in Puerto Rico, was happening.
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We began trying to be sending the message:
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we need to start moving
away from the places
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that are already stabilized
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and keep concentrating in the areas
that really need help.
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(Video): People of Puerto Rico,
two million meals!
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José Andrés OK,
let me translate this to you.
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(Laughter)
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Almost 28 days later,
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more than 10 food trucks,
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more than 7,000 volunteers,
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18 kitchens ...
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we served more than two million meals.
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(Applause)
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(Applause ends)
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And you guys coming here to TED,
you should be proud,
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because we know many of you,
you are part of the change.
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But the change is only going to happen
if after we leave this amazing conference,
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we put the amazing ideas
and inspiration that we get,
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and we believe that nothing is impossible,
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and we put our know-how
to the service of those in need.
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I arrived to an island
trying to feed a few people,
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and I saw a big problem,
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and all of a sudden, the people
of Puerto Rico saw the same problem as me,
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and only we did one thing:
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we began cooking.
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And so the people of Puerto Rico
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and the chefs of Puerto Rico,
in a moment of disrepair,
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began bringing hope,
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not by meeting,
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not by planning,
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but with only one simple idea:
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let's start cooking
and let's start feeding
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the people of Puerto Rico.
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Thank you.
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(Applause)
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Dave Troy: Go back out.
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(Laughter)
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DT: The public loves you.
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(Applause)
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Nate Mook: A couple of quick questions,
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because I think some folks
would be interested to hear.
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So as you said, you came the first time,
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got on the ground,
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went to the government command center,
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started to have some meetings with people,
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and they weren't very receptive.
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José Andrés: This is great.
This is how good my talk was.
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(Laughter)
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It's the first talk with a follow-up
in the history of TED.
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I feel so good.
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(Laughter)
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NM: So tell us why,
what were some of the challenges,
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and then when you noticed,
they started coming to you to ask you.
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JA: We cannot be asking everything
from Red Cross or Salvation Army.
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But the idea is, I donated before
to those organizations,
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and they are the big organizations,
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and maybe the problem is
that we're expecting too much from them.
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It's not like they didn't do
what they were supposed to do.
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It's that the perception
is that that's what they do.
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3745
13:35
But all of a sudden, you cannot get into
a moment like this and wash your hands,
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13:40
and you say somebody else
is going to be picking it up.
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13:45
We had a simple problem
that had a very simple solution.
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4235
13:50
This was not a faraway country
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2668
13:53
or the Green Zone in Baghdad.
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13:55
This was American soil,
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1891
13:57
a beautiful place called Puerto Rico,
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825363
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13:59
with hundreds, thousands of restaurants
and people willing to help,
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5039
14:05
but all of a sudden, we had people hungry,
265
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2239
14:07
and we didn't have a plan
how to feed them in the short term.
266
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4250
14:12
So yes, FEMA, to a degree, was thinking
about how to feed the people.
267
840305
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14:18
Red Cross didn't have the right answers,
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2072
14:20
because Southern Baptist Church,
the biggest food organization in America,
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4722
14:24
my heroes, they were never
called to Puerto Rico.
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4310
14:29
When you see the Red Cross delivering
food in America after a hurricane,
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857275
3382
14:32
it's Southern Baptist Church doing it.
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860681
2126
14:35
We didn't have that in Puerto Rico.
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863790
2239
14:38
Salvation Army came and asked me
for 420 meals on a Wednesday rainy night
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4686
14:42
for a local elderly shop.
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870763
2100
14:44
I love to help the Salvation Army,
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2981
14:47
but in my world, they are the ones
who are supposed to be helping us
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5282
14:53
to answer those calls of help.
278
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14:56
Thursday morning
is when I wake up super worried
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3372
14:59
that actually we didn't have
the plan to feed the island.
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3627
15:03
And some people will say
maybe you are making the problem
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3151
15:06
bigger than it was.
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2039
15:08
Well, we had hundreds and hundreds
and hundreds and hundreds of organizations
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3621
15:12
knocking on our door,
asking for a tray of food,
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3816
15:16
so if that's not proof
that the need was real ...
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3037
15:19
We cannot be feeding people
in America anymore with MREs
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3915
15:23
or something like you open and, you know,
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2539
15:25
I was giving to this little cat
a little bit of those same foods --
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913686
4476
15:30
(Laughter)
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918186
1023
15:31
and then I gave them
the chicken and rice we made,
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2984
15:34
and they went for the chicken and rice.
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1945
15:36
(Laughter)
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1357
15:37
(Applause)
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1932
15:39
They don't even eat that themselves.
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927547
1731
15:41
We can feed humanity
for a day or two or five,
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4479
15:45
but those MREs cost, like, 12, 14, 15,
20 dollars to the American taxpayer.
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5318
15:51
It's OK for certain moments,
297
939147
1713
15:52
during battle,
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1358
15:54
but not to be feeding Americans
for weeks and weeks and weeks,
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3905
15:58
when actually, you can be hiring
the local private business community
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946195
5298
16:03
to do the same job better,
creating local jobs,
301
951517
3865
16:07
helping the local economy to come back,
302
955406
2278
16:09
and in the process making sure
that everything was going to go back
303
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3610
16:13
as normal as quick as possible.
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2633
16:15
That's where we began cooking.
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1461
16:17
You were there with me,
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965484
1839
16:19
and that's why we spent every single
dollar we had in our credit cards.
307
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4597
16:23
If AmEx is listening to this, please,
a discount would be appreciated.
308
971968
3481
16:27
(Laughter)
309
975473
2492
16:29
Or Visa.
310
977989
1183
16:31
NM: So what's the situation now?
311
979196
3595
16:34
You know, it's been a month.
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1770
16:36
You said there's been
some improvements in San Juan
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2730
16:39
and focus on the areas outside,
314
987363
1999
16:41
but obviously there are still
major challenges, and what's next?
315
989386
4087
16:45
JA: There are. So what's next
is we slowly began going down
316
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4634
16:50
after, more or less, FEMA let us know
317
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2263
16:52
that they thought they had
everything under control
318
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2467
16:54
and we were no longer needed,
319
1002933
2707
16:57
but you only believe everything so much.
320
1005664
3031
17:01
We moved from the big place you saw,
60,000 meals a day,
321
1009679
4602
17:06
to another one, as big,
but more strategically located,
322
1014305
3580
17:09
also cheaper,
323
1017909
2285
17:12
where we are going to be making
20-25,000 meals a day,
324
1020218
2573
17:14
and then we are leaving
four, five, six kitchens
325
1022815
2991
17:17
strategically located around the island,
326
1025830
2628
17:20
very high up in the mountains,
in the poor areas.
327
1028482
3429
17:23
We got a lot of data.
328
1031935
1889
17:25
We know who is using SNAPs,
who is using food stamps,
329
1033848
3008
17:28
the cards.
330
1036880
2564
17:31
We know who has them
and we know who is using them.
331
1039468
3460
17:34
So in the parts of the island
where nobody is using them,
332
1042952
3101
17:38
those are the parts of the island where
we are going to be focusing our efforts.
333
1046077
3763
17:41
So it's amazing how sometimes
simple data can give you a clue
334
1049864
3109
17:44
of who are the people in need.
335
1052997
2784
17:47
So we went to a town called Morovis.
336
1055805
3346
17:51
Beautiful.
337
1059175
1152
17:52
The best chicken restaurant
in the history of mankind.
338
1060351
2652
17:55
You should all travel to Morovis.
339
1063027
2016
17:57
DT: Sounds good.
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1065067
1242
17:58
JA: So I saw the chicken.
We were bringing sandwiches.
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1066333
2524
18:00
I stopped. I was with
these Homeland Security officers.
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2625
18:03
We ate the chicken.
343
1071530
1169
18:04
I left to drop these sandwiches
in this other place called San Lorenzo.
344
1072723
4675
18:09
San Lorenzo was critical,
because the bridge was broken,
345
1077422
2681
18:12
and so it was an island inside the island,
346
1080127
2058
18:14
a little community surrounded by water.
347
1082209
2136
18:16
Everybody told us,
"It's a disaster down there."
348
1084369
2722
18:19
We dropped the sandwiches.
349
1087608
1340
18:20
I went back to Morovis, and I thought,
350
1088972
1880
18:22
you know, if it's a disaster,
sandwiches is not enough.
351
1090876
2672
18:25
I brought 120 chickens,
352
1093572
1892
18:27
with yucca and with rice,
353
1095488
2769
18:30
and we went back to that broken bridge,
354
1098281
2343
18:32
we crossed the river,
355
1100648
2443
18:35
water up to everywhere.
356
1103115
1992
18:37
We arrived with the 120 chickens,
357
1105131
3389
18:40
we dropped the food,
358
1108544
1254
18:41
and the community
were very thankful, but they told us,
359
1109822
3555
18:45
"We're OK, we don't need more food.
360
1113401
1952
18:47
We have gas, we have money,
361
1115377
2452
18:49
we have good food and our water is clean.
362
1117853
2270
18:52
Take care of the other communities
around us that are in more need."
363
1120147
3626
18:55
You see, communication is key.
364
1123797
3092
18:58
In these scenarios, we can be
relying on fake news
365
1126913
3960
19:02
or we can be having the real information
that we can make smart decisions
366
1130897
4421
19:07
to really take care of the true issues.
367
1135342
2562
19:09
That's what we are doing.
368
1137928
1341
19:11
(Applause)
369
1139293
4786
19:16
NM: It was an amazing operation,
370
1144103
3380
19:19
and to witness it firsthand
and to play a small role --
371
1147507
3389
19:22
JA: You made it happen.
372
1150920
1325
19:24
NM: At its peak, I think
you were up to about 150,000 meals
373
1152269
3849
19:28
per day, across the island,
374
1156142
2213
19:30
which is pretty incredible.
375
1158379
1929
19:32
And I think, at the same time,
really sort of setting a model
376
1160332
3564
19:35
for how this can be done,
hopefully, moving forward.
377
1163920
2566
19:38
I mean, I think that's one
of the big learnings out of this --
378
1166510
2933
19:41
DT: This is possible.
You know, people can replicate this.
379
1169467
3043
19:44
JA: But I'm going to stop coming
to watch TED Talks,
380
1172534
2888
19:47
because you've got ideas
that anything can happen.
381
1175446
2420
19:49
(Laughter)
382
1177890
1977
19:51
And then my wife told me,
383
1179891
2868
19:54
"Man, you told me you were going
to cook a thousand meals a day.
384
1182783
3001
19:57
I cannot leave you alone for a day.
385
1185808
1684
19:59
(Laughter)
386
1187516
2787
20:02
But I hope that World Central Kitchen --
387
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3136
20:05
you know, one thing we did I didn't say:
388
1193487
2022
20:07
I picked up the phone
and I began calling people,
389
1195533
2407
20:09
people that I thought had expertise
that could help us.
390
1197964
3920
20:13
So I picked up the phone and I called
a company called Bon Appétit, Fedele.
391
1201908
3740
20:17
Bon Appétit's one of
the big catering companies.
392
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2240
20:19
They do food for Google and for arenas.
393
1207936
3558
20:23
They're out of California.
394
1211518
1415
20:24
They belong to a bigger group
called Compass.
395
1212957
2428
20:27
And I told them, "You know what?
396
1215409
2547
20:29
I need cooks, and I need cooks
that can do volume
397
1217980
4166
20:34
and that can do good, quality volume."
398
1222170
2827
20:37
In less than 24 hours,
I began getting people and chefs.
399
1225021
3193
20:40
At one point, we got 16 of the best chefs
that America can offer.
400
1228238
4054
20:44
You see, America
is an amazing heart country
401
1232316
4131
20:48
that always is sending their best.
402
1236471
1985
20:50
What we've been learning over the years
403
1238480
1928
20:52
is that those chefs of America
are going to be playing a role
404
1240432
3920
20:56
in how we are going to be feeding America
and maybe other parts of the world
405
1244376
3582
20:59
in times of need.
406
1247982
1508
21:01
What we need to start
407
1249514
1242
21:02
is bringing the right expertise
where the expertise is needed.
408
1250780
3687
21:06
Sometimes I have a feeling,
like with FEMA,
409
1254491
2666
21:09
we are bringing the wrong expertise
in the areas that it's not even needed.
410
1257181
4183
21:13
The people of FEMA are great people.
411
1261388
2199
21:15
The men and women are smart,
412
1263611
1745
21:17
they are prepared,
413
1265380
1151
21:18
but they live under this amazing hierarchy
pyramidal organizational chart
414
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5293
21:23
that everybody falls
out of their own weight.
415
1271872
2853
21:26
We need to be empowering
people to be successful.
416
1274749
2624
21:29
What we did was
a flatter organizational chart
417
1277397
2872
21:32
where everybody was owning the situation
418
1280293
2707
21:35
and we all made quick decisions
to solve the problems on the spot.
419
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3795
21:38
(Applause)
420
1286843
2270
21:41
DT: Absolutely.
421
1289137
1166
21:42
(Applause)
422
1290327
1079
21:43
Another round of applause for José Andrés.
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21:45
(Applause) (Cheering)
424
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6236

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ABOUT THE SPEAKER
José Andrés - Chef, humanitarian
José Andrés is a committed advocate of food and hunger issues and is known for championing the role of chefs in the national debate on food policy.

Why you should listen

Named one of TIME's "100 Most Influential People," awarded "Outstanding Chef" and "Humanitarian of the Year" by the James Beard Foundation, José Andrés is an internationally-recognized culinary innovator, author, educator, television personality, humanitarian and chef/owner of ThinkFoodGroup. A pioneer of Spanish tapas in the United States, he is also known for his groundbreaking avant-garde cuisine and his award-winning group of 28 restaurants plus a food truck located throughout the country and in Mexico City. Andrés is the only chef globally that has both a two-star Michelin restaurant and four Bib Gourmands. His award-winning restaurants include two Michelin starred minibar by José Andrés, Jaleo, Zaytinya, J by José Andrés at W Mexico City, Bazaar Meat at SLS Las Vegas, the Bazaar by José Andrés at the SLS Hotel in Beverly Hills and South Beach, and Beefsteak, his vegetable-driven fast-casual concept. Andrés is a committed advocate of food and hunger issues and is known for championing the role of chefs in the national debate on food policy. In 2012, he formed World Central Kitchen, a non-profit that provides smart solutions to hunger and poverty by using the power of food to empower communities and strengthen economies. Together with World Central Kitchen and #ChefsforPuertoRico, Andrés served more than 3.3 million meals in Puerto Rico following the devastation of Hurricane Maria in 2017, reaching communities in need across all 78 municipalities through 23 kitchens.

Andrés's work has earned awards and distinctions including the 2017 Lifetime Achievement Award from International Association of Culinary Professionals and the 2015 National Humanities Medal, one of twelve distinguished recipients of the award from the National Endowment for the Humanities. Andrés was also named EY Master Entrepreneur of the Year in Greater Washington for his leadership and impact on the global business community and was also awarded the Congressional Hispanic Caucus Institute’s Chair’s Medallion Award. 

More profile about the speaker
José Andrés | Speaker | TED.com

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