Michael Bierut: How to design a library that makes kids want to read
Michael Bierut: Kuidas teha raamatukogu, mis kutsub lapsed lugema
Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management. Full bio
Double-click the English transcript below to play the video.
the law of unintended consequences.
ettekavatsemata tagajärgede seadus.
consequences that they really intend,
mida tahetakse saavutada
to help them achieve those consequences.
selle tulemuseni jõuda.
of unintended consequences.
ootamatuid tagajärgi.
consequences intended and unintended.
plaanimata tagajärgedest.
organisatsioon nagu Robin Hood
called Robin Hood
a wonderful philanthropic organization
heategevuslik organisatsioon,
rikastelt ära ja annab vaestele.
give it to poor people.
was the New York City school system,
toetada New Yorgi koolivõrku,
more than a million students at a time,
üle miljonile õpilase
that are in disrepair,
that could use a renovation.
to improve these buildings in some way,
kuidagi paremaks teha,
too expensive and impractical.
liiga kallis ja teostamatu.
what one room they could go into
mis võiks olla see üks ruum
võimalikult paljudes koolimajades,
in as many buildings that they could,
the lives of the children inside
was the school library,
on kooli raamatukogu,
called the Library Initiative.
nimetusega Library Initiative.
have to pass through the library.
and soul of the school is.
where they brought in
ja siis veel rohkem arhitekti.
to rethink what a library was.
et mõtestada ümber raamatukogu olemus.
by improving these libraries.
alustades raamatukogudest.
"Could you make a little contribution?"
sellesse ettevõtmisse panustada.
oleksin graafiline disainer,
to be the graphic designer
et teeksin neile logo.
That means I get to design a logo.
compared with architecture
raamatukoguhoidja tööga.
and then you're out,
saan kellelegi head teha.
good about myself when I do these favors.
lausa kolm logo.
all based on this one idea.
valige ükskõik milline,
pick any of the three.
these would be new school libraries
et NEW Yorgi koolid
a new idea that needs a new name.
siis tuleks asjale anda ka UUS nimi.
that these were musty old libraries,
raamatukogu on kulunud, tolmune,
that everyone is bored with,
asemel on uus koht selline,
do talk, do make loud noises.
ja valju häält teha.
it's like a shush-free zone.
see on pssst!-vaba tsoon.
võiks olla Lugemistuba.
OK, option number two.
pange nüüd tähele, oli...
Meet you after school down at OWL.
"Kohtume peale kooli OWLis.”
Now, what does OWL stand for?
Mida OWL tähendab?
(taha teada), Learn (õpi).
could figure out other things it could be
töötajatel oleks veel variante,
It's like the eye of the owl.
inglise keele grammatikast.
was based actually on language.
is the past tense of "read,"
kirjapilt on sama,
this place The Red Zone?
Punaseks Tsooniks?
Loe läbi/saa punaseks!
interested in spelling and I don't know.
õigekirja osas väga tundlikud.
is more important than spelling,
tähtsam kui ortograafia
one of those instances.
and the question should be,
the question was more like,
with old libraries, musty old libraries.
tolmustest raamatukogudest,
have never really seen a library.
polnud raamatukogu näinudki.
raamatukogud nii armetud,
if they're there at all,
to bore anyone at all.
about giving it a new name.
uue nime leiutamisega.
siiski raamatukoguks.
the Library Initiative.
there's your logo.
tagajärjeks oli aga see,
an unintended consequence,
they didn't really even need my design
minu disaini isegi vaja,
you could write it by hand,
trükkida või käsitsi kirjutada,
sending emails around,
just right out of the thing.
vaevata justkui iseenesest.
on the real rollout of this thing --
olime tegelikult saavutanud:
of their own library. Right?
raamatukogu uksele, eks ole?
with different architects.
Now these architects were my client.
Put it on the door."
Put it off to the side."
repeated all over to the top."
"Here's your logo. Here's your logo."
kelle nimi on Richard Lewis.
from one of the architects,
and he says, "I've got a problem.
äkki saad aidata?”
Can you solve it?"
that there's a space
kui graafilise disaini teema,
an architectural issue to me,
so I'm, "Go on."
the top shelf has to be low enough
peab olema piisavalt madalal,
and the ceilings are really high,
all this space up there
you know, I'm a logo designer.
ja pole mingi Diego Rivera,
think of anything?"
midagi ikka välja mõtleks
took pictures of the kids in the school
pilte selle kooli õpilastest
the top of the thing,
selle eest ei maksta,
in east New York, take these pictures?"
New Yorgi kooli pilte tegema?”
of, like, the heroes of the school,
hiiglasuuri kooli staare,
of the real library, right?
hand-selected by the principals
valisid ise need õpilased välja.
this heroic atmosphere in this library,
and the joy of the children above.
vaatavad ülalt rõõmsad lapsed.
in the other schools see this
raamatukoguhoidjad seda nägid,
it can't be the same mural every time,
ei saa olla ju sama pilt,
and then she did another one,
ühte ja teise kooli,
named Lynn Pauley,
illustraatorile Lynn Pauleyle,
paintings of the kids.
at a place called Automatic Design.
kes töötab Automatic Designis.
asking for words,
öelda sõnu ja tegi nendest siis
delirious kind of constellation
raamatutegelaste piltidest.
of things that are in books.
nende lemmikraamatutest
about their favorite books
as a frieze up there.
manga-style statement,
manga stiilis loosungi:
tegi mitmeid maalinguid,
into the faces and characters
nägudele, tegelastele ja kohtadesse.
that you find in the books.
of objects and words
igasugu asjadest ja sõnadest
and will fascinate students
mida lapsed saavad siis uudistada
a series of dimensions to these artists,
mõõtude etteandmine stiilis:
any problem with that."
See oli kohutavalt lahe!
It just was the greatest thing.
leidsin oma postkastist
made of construction paper,
uue raamatukogu avamisele.”
to the opening of our new library."
mis on tavaline linnakool,
say, you'd go to PS10,
there'd be a student ambassador,
seal on õpilaste esindaja,
specifically for the opening,
ekstra avamise puhuks,
with certificates,
was just a delirious, fun party.
meeletult lõbus pidu.
erinedes teistest kohaolijatest,
obviously not belonging,
"What are you doing here, mister?"
härra, mis teie siin teete?
that designed this place."
kes selle koha kujundas.
teie tegite need riiulid?
"You took the pictures up above."
seda kirja ukse kohal,
The sign over the door?"
"OK. Nice work if you can get it."
“Noh, asi seegi.”
going to these little openings
nendel avamistel käia,
kind of largely ignored or humiliated,
alandati seal päris kõvasti.
going to the openings,
to get the people in my office
kõik kunstnikud ja fotograafid,
get the illustrators and photographers,
kui rendiks bussi
the five boroughs of New York
going to be 60 of these libraries,
maybe half a dozen in one long day.
näha vaid 5-6 raamatukogu.
was meeting these librarians
kohtumised raamatukoguhoidjatega,
took possession of these places
oma hoole alla võtnud,
upon which they were invited
ja anda raamatutele elu.
and bring the books to life,
this really exciting experience
see these things in action.
because it got dark early,
ja läks vara pimedaks,
So really nice having you here.
et saime läbi astuda.
näha, kuidas ma tulesid kustutan?”
how I turn off the lights?"
this special way that I do it."
every light one by one by one by one,
the kids' faces,
I turn off every night,
igal õhtul viimasena,
why I come to work."
miks ma siin töötan.”
about designing that logo
ja vaimuka nime väljamõtlemises?
the experience to that extent,
et oskasin ette näha,
as far as I could reach with my own hands.
kujutada ette vaid käegakatsutavat.
the chain of consequences
could do her work really well.
tööd tegema parimal viisil.
are affected by these libraries.
40 000 last aastas.
for more than 10 years now,
seega on need raamatukoguhoidjad
a generation of children to books
terve põlvkonna jagu lapsi
are the best consequences.
olla just need kõige paremad tagajärjed.
ABOUT THE SPEAKER
Michael Bierut - Designer, criticMichael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management.
Why you should listen
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm's New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.
His projects at Pentagram have included work for the New York Times, Saks Fifth Avenue, The Cathedral of St. John the Divine, Harley-Davidson, The Museum of Arts and Design, Mastercard, the New York City Department of Transportation, the Robin Hood Foundation, Mohawk Paper Mills, New World Symphony, the New York Jets, the Brooklyn Academy of Music and MIT Media Lab. As a volunteer to Hillary for America, he created the ubiquitous H logo that was used throughout the 2016 presidential campaign.
He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. In spring 2016, Bierut was appointed the Henry Wolf Graphic Designer in Residence at the American Academy in Rome.
Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Bierut co-founded Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business.
Bierut's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world, was published in 2015 by Thames & Hudson and Harper Collins. This accompanied the first retrospective exhibition of his work, part of the School of Visual Art's Masters Series, which was on view at the SVA Chelsea Gallery in New York City for five weeks in autumn 2015. His next book, Now You See It, is due out from Princeton Architectural Press this fall.
Michael Bierut | Speaker | TED.com