Michael Bierut: How to design a library that makes kids want to read
Michael Bierut: Çocukları okumaya teşvik edecek kütüphane nasıl tasarlanmalı
Michael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management. Full bio
Double-click the English transcript below to play the video.
the law of unintended consequences.
diye bir şey var.
consequences that they really intend,
çünkü gerçekten istedikleri sonuçlar var
to help them achieve those consequences.
gerçekleştirmede yardımcı olmam.
of unintended consequences.
korkusuyla yaşıyorum.
consequences intended and unintended.
ve istenmeyen sonuçlarla alakalı.
called Robin Hood
organizasyon tarafından
a wonderful philanthropic organization
süper bir hayır kurumu.
give it to poor people.
was the New York City school system,
eğitim gördüğü dev bir oluşum olan
more than a million students at a time,
istifade edeceği bir şey planlıyorlardı.
that are in disrepair,
çoğu zaman bakımsız kalmış yapılar,
that could use a renovation.
ihtiyaç duyan binalar.
to improve these buildings in some way,
iyileştirmeye hevesliydi,
too expensive and impractical.
ve pek de pratik değil.
what one room they could go into
bir odayı ele almayı,
in as many buildings that they could,
ve düzeltmeyi düşündüler,
the lives of the children inside
çalışmaları esnasında
was the school library,
karar verdiler ve
called the Library Initiative.
ortaya attılar.
have to pass through the library.
and soul of the school is.
where they brought in
daha fazla mimar geldi.
to rethink what a library was.
gerektiğini düşünmekle görevliydi.
by improving these libraries.
bu büyük girişimi başlattılar.
"Could you make a little contribution?"
yapabilir misin?" dediler.
grafik tasarımcı olmanı
to be the graphic designer
Bu, bir logo tasarlamam demek.
That means I get to design a logo.
Daha önce de yaptım.
bir logo tasarlayalım.
compared with architecture
olmakla kıyaslanırsa
and then you're out,
iyilik yapıp iyi hissetmeyi severim.
good about myself when I do these favors.
üç logo göstereceğim size.
all based on this one idea.
pick any of the three.
New York'taki okullar için
these would be new school libraries
a new idea that needs a new name.
ihtiyaç duyan yeni bir fikir.
that these were musty old libraries,
fikrinden kurtulmak istiyordum.
that everyone is bored with,
do talk, do make loud noises.
it's like a shush-free zone.
şşşt olmayan bir yer.
OK, option number two.
İkinci seçenek.
Meet you after school down at OWL.
Dersten sonra OWL'da görüşürüz.
Now, what does OWL stand for?
Peki OWL'un açılımı ne?
olabilir
could figure out other things it could be
daha başka açılımlar da bulabilir,
It's like the eye of the owl.
Baykuş gözüne benziyor.
was based actually on language.
is the past tense of "read,"
zaman çekimiyle eşsesli olması
this place The Red Zone?
kütüphanecilerin telaffuza
interested in spelling and I don't know.
Neyse!
is more important than spelling,
daha önemlidir
one of those instances.
olduğunu düşündüm.
and the question should be,
the question was more like,
with old libraries, musty old libraries.
dediler.
bir kütüphane görmedi.
have never really seen a library.
if they're there at all,
buralara uğramıyor.
to bore anyone at all.
vermeye gerek yok.
about giving it a new name.
kazandıralım yeter.
Biraz enerji.
the Library Initiative.
there's your logo.
Buyrun yeni logonuz.
istenmeyen sonuç olarak karşımıza çıkan,
an unintended consequence,
duymadıklarını anlamam oldu.
they didn't really even need my design
isterseniz elinizle yazın,
you could write it by hand,
sending emails around,
just right out of the thing.
on the real rollout of this thing --
fark etmeye başladım --
çalışıyordum.
of their own library. Right?
with different architects.
farklı mimarlarla çalışacaktım.
Now these architects were my client.
şimdi ise bu mimarlar müşterim oldu.
diyebilirdim.
Put it on the door."
Put it off to the side."
repeated all over to the top."
logonuz bu." idi.
"Here's your logo. Here's your logo."
from one of the architects,
and he says, "I've got a problem.
Can you solve it?"
that there's a space
an architectural issue to me,
bir mesele gibi gelmişti
so I'm, "Go on."
the top shelf has to be low enough
çocukların erişebileceği kadar
and the ceilings are really high,
all this space up there
you know, I'm a logo designer.
think of anything?"
gelmiyor mu?" dedi.
took pictures of the kids in the school
o şeyin üzerine koysak
the top of the thing,
in east New York, take these pictures?"
fotoğraflar çeker misin?" diye sordum.
of, like, the heroes of the school,
ihtişamlı fotoğraflarının
of the real library, right?
kütüphaneciler tarafından
hand-selected by the principals
bir atmosfer oluşturdu.
this heroic atmosphere in this library,
and the joy of the children above.
yukarıda çocukların neşesi.
kütüphanecileri de
in the other schools see this
it can't be the same mural every time,
olmaz diye düşünüyordum.
and then she did another one,
sonra bir tane daha.
named Lynn Pauley,
paintings of the kids.
resimlerini yaptı.
Otomatik Dizayn isimli yerde
at a place called Automatic Design.
kelimeler belirledi
asking for words,
delirious kind of constellation
of things that are in books.
about their favorite books
as a frieze up there.
Yuko Shimizu ile çalıştı.
manga-style statement,
ifadeler oluşturdular:
Christoph Niemann
karakterlere büründüren
into the faces and characters
gösteren
that you find in the books.
of objects and words
tüm odaya yayılan
çocukları heyecanlandıran
and will fascinate students
a series of dimensions to these artists,
duvarların ölçülerini alarak
any problem with that."
Mükemmel bir şeydi.
It just was the greatest thing.
made of construction paper,
şöyle yazan davetiyelerin gelmesi:
açılışına davetlisiniz."
to the opening of our new library."
mesela PS10,
say, you'd go to PS10,
öğrenci temsilcisi hazırdır,
there'd be a student ambassador,
specifically for the opening,
with certificates,
coşkulu bir parti gibidir.
was just a delirious, fun party.
obviously not belonging,
bir kıyafetle bir kenarda dikilirken,
"What are you doing here, mister?"
ne yapıyorsunuz?" der.
ekipteyim." derim.
that designed this place."
resimleri mi çektiniz?" der.
"You took the pictures up above."
gördün mü?"
The sign over the door?"
"OK. Nice work if you can get it."
Anlayan için güzel bir eser.
going to these little openings
küçük görülmeme rağmen
çok tatmin edici.
kind of largely ignored or humiliated,
going to the openings,
ofisimdeki insanları,
to get the people in my office
get the illustrators and photographers,
turlamaya karar verdim ve
the five boroughs of New York
kaçını görebileceğimizi öğrenmek istedim.
kütüphane olacaktı,
going to be 60 of these libraries,
beş altısını görebilecektik.
maybe half a dozen in one long day.
was meeting these librarians
buluşmak olacaktı.
took possession of these places
ve buraları sahipleniyordu
kitaplara can vermek için
upon which they were invited
and bring the books to life,
özel sahneleri gibi.
this really exciting experience
yürüdüğünü gösteren
see these things in action.
because it got dark early,
hava erken kararmıştı,
So really nice having you here.
Sizi burada görmek çok güzel.
how I turn off the lights?"
görmek ister misiniz?"
this special way that I do it."
every light one by one by one by one,
the kids' faces,
I turn off every night,
kapatıyorum
işe geldiğimi hatırlatıyor."
why I come to work."
logo tasarlamak ve
about designing that logo
hoşuma gittiği sonucun
the experience to that extent,
bir sonraki adıma odaklanmıştım.
as far as I could reach with my own hands.
the chain of consequences
could do her work really well.
are affected by these libraries.
bu kütüphanelerden etkileniyor.
for more than 10 years now,
a generation of children to books
kitapları sevdirdi
en iyi sonuçlar olduğunu görmek
are the best consequences.
ABOUT THE SPEAKER
Michael Bierut - Designer, criticMichael Bierut is a partner in the New York office of Pentagram, a founder of Design Observer and a teacher at Yale School of Art and Yale School of Management.
Why you should listen
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm's New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.
His projects at Pentagram have included work for the New York Times, Saks Fifth Avenue, The Cathedral of St. John the Divine, Harley-Davidson, The Museum of Arts and Design, Mastercard, the New York City Department of Transportation, the Robin Hood Foundation, Mohawk Paper Mills, New World Symphony, the New York Jets, the Brooklyn Academy of Music and MIT Media Lab. As a volunteer to Hillary for America, he created the ubiquitous H logo that was used throughout the 2016 presidential campaign.
He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York, and the Musée des Arts Décoratifs, Montreal. He served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession’s highest honor, the AIGA Medal, in 2006. In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. In spring 2016, Bierut was appointed the Henry Wolf Graphic Designer in Residence at the American Academy in Rome.
Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management. He writes frequently about design and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. In 2002, Bierut co-founded Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business.
Bierut's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world, was published in 2015 by Thames & Hudson and Harper Collins. This accompanied the first retrospective exhibition of his work, part of the School of Visual Art's Masters Series, which was on view at the SVA Chelsea Gallery in New York City for five weeks in autumn 2015. His next book, Now You See It, is due out from Princeton Architectural Press this fall.
Michael Bierut | Speaker | TED.com