TEDxZurich 2011
Sebastian Wernicke: 1,000 TED Talks in six words
Sebastian Wernicke: 1000 TED govora, 6 riječi
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Sebastian Wernicke smatra kako se svaki TED govor može svesti na šest riječi. Na TEDx-u u Zurichu pokazuje kako učiniti upravo to i manje.
Sebastian Wernicke - Data scientist
After making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects. Full bio
After making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects. Full bio
Double-click the English transcript below to play the video.
00:15
There's currently over a thousand TEDTalks on the TED website.
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Trenutno postoji više od tisuću TED govora na TED web stranici.
00:19
And I guess many of you here
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I pretpostavljam kako mnogo vas ovdje
00:22
think that this is quite fantastic --
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misli kako je to prilično sjajno --
00:24
except for me. I don't agree with this.
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osim mene. Ne slažem se s time.
00:26
I think we have a situation here.
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Mislim da imamo problem.
00:28
Because if you think about it, 1,000 TEDTalks,
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Ako razmislite o tome, 1000 TED govora,
00:31
that's over 1,000 ideas worth spreading.
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to je više od 1000 ideja koje vrijedi podijeliti.
00:34
How on earth
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Kako ćete
00:36
are you going to spread a thousand ideas?
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podijeliti tisuću ideja?
00:38
Even if you just try to get all of those ideas into your head
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Čak i ako pokušate pohraniti sve te ideje u svoju glavu
00:40
by watching all those thousand TED videos,
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gledajući svih tisuću TED govora,
00:42
it would actually currently take you
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trenutno bi vam trebalo
00:45
over 250 hours to do so.
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više od 250 sati kako bi to učinili.
00:47
And I did a little calculation of this.
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Malo sam to računao.
00:49
The damage to the economy for each one who does this
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Šteta za ekonomiju za svakog koji bi to učinio
00:52
is around $15,000.
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je oko 15.000 dolara.
00:54
So having seen this danger to the economy,
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Kada sam vidio tu opasnost za ekonomiju,
00:57
I thought, we need to find a solution to this problem.
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pomislio sam kako moramo naći rješenje za ovaj problem.
01:00
Here's my approach to it all.
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Ovo je moj pristup svemu tome.
01:02
If you look at the current situation,
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Ako pogledate trenutnu situaciju,
01:04
you have a thousand TEDTalks.
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imate tisuću TED govora.
01:06
Each of those TEDTalks has an average length
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Svaki od tih TED govora u prosjeku
01:08
of about 2,300 words.
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ima oko 2.300 riječi.
01:10
Now take this together
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Kad to zbrojite
01:12
and you end up with 2.3 million words of TEDTalks,
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imate 2,3 milijuna riječi u TED govorima
01:15
which is about three Bibles-worth of content.
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što je oko tri Biblije - vrijednog sadržaja.
01:18
The obvious question here is,
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Očigledno pitanje ovdje je
01:20
does a TEDTalk really need 2,300 words?
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da li TED govor zaista treba 2.300 riječi?
01:23
Isn't there something shorter?
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Ne postoji li nešto kraće?
01:25
I mean, if you have an idea worth spreading,
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Mislim, ako imate ideju vrijednu dijeljenja
01:27
surely you can put it into something shorter
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zasigurno je možete složiti u nešto kraće
01:29
than 2,300 words.
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od 2.300 riječi.
01:31
The only question is, how short can you get?
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Jedino pitanje je, koliko kratki možete biti?
01:33
What's the minimum amount of words
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Koja je minimalna količina riječi
01:35
you would need to do a TEDTalk?
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koja bi vam trebala kako biste napravili TED govor?
01:37
While I was pondering this question,
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Dok sam proučavao ovo pitanje,
01:39
I came across this urban legend about Ernest Hemingway,
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pala mi je na pamet urbana legenda o Ernestu Hemingwayju
01:42
who allegedly said that these six words here:
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koji je navodno rekao kako je ovih šest riječi:
01:45
"For sale: baby shoes, never worn,"
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„Na prodaju: dječje cipele, nikada nošene“
01:48
were the best novel he had ever written.
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bilo najbolji roman koji je ikada napisao.
01:51
And I also encountered a project called Six-Word Memoirs
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Također sam se susreo s projektom pod nazivom Memoari od šest riječi
01:53
where people were asked,
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gdje su ljude zamolili
01:55
take your whole life and please sum this up into six words, such as these here:
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da cijeli život svedu na šest riječi poput ovih ovdje:
01:58
"Found true love, married someone else."
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„Pronašao istinsku ljubav, oženio neku drugu.“
02:00
Or "Living in existential vacuum; it sucks."
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Ili „Živim u egzistencijalnom vakuumu; sranje je.“
02:03
I actually like that one.
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Ovaj mi se zapravo svidio.
02:05
So if a novel can be put into six words
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Dakle, ako roman može biti sveden na šest riječi
02:08
and a whole memoir can be put into six words,
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i cijeli memoar može biti sveden na šest riječi,
02:11
you don't need more than six words for a TEDTalk.
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ne treba vam više od šest riječi za TED govor.
02:14
We could have been done by lunch here.
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Mogli smo biti gotovi s ovim do ručka.
02:16
I mean ...
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Hoću reći ...
02:19
And if you did this for all thousand TEDTalks,
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Da ste ovo učinili sa svih tisuću TED govora,
02:21
you would get from 2.3 million words down to 6,000.
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s 2,3 milijuna riječi, sveli biste se na 6.000.
02:24
So I thought this was quite worthwhile.
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Mislio sam kako je ovo prilično vrijedno truda.
02:26
So I started asking all my friends,
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Zamolio sam sve svoje prijatelje
02:28
please take your favorite TEDTalk and put that into six words.
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da uzmu svoj najdraži TED govor i svedu ga na šest riječi.
02:31
So here are some of the results that I received. I think they're quite nice.
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Ovdje su neki rezultati koje sam dobio. Mislim da su prilično dobri.
02:33
For example, Dan Pink's talk on motivation,
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Na primjer, govor Dana Pinka o motivaciji,
02:35
which was pretty good if you haven't seen it:
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koji je bio stvarno dobar, ako ga niste pogledali:
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"Drop carrot. Drop stick. Bring meaning."
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„Bacite mrkvu. Bacite štap. Donesite smisao.“
02:39
It's what he's basically talking about in those 18 and a half minutes.
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O tome on zapravo govori u tih 18 i pol minuta.
02:42
Or some even included references to the speakers,
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Neki su čak uključivali reference na govornike
02:44
such as Nathan Myhrvold's speaking style,
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poput načina govorenja koji ima Nathan Myhrvold
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or the one of Tim Ferriss,
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ili govor Tima Ferrisa
02:48
which might be considered a bit strenuous at times.
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koji se ponekad može smatrati napornim.
02:51
The challenge here is, if I try to systematically do this,
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Ovdje je izazov, ako to pokušam sustavno raditi,
02:54
I would probably end up with a lot of summaries,
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vjerojatno ću završiti s mnoštvom sažetaka,
02:56
but not with many friends in the end.
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ali ne s mnogo prijatelja na kraju.
02:58
So I had to find a different method,
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Morao sam pronaći drugačiju metodu,
03:00
preferably involving total strangers.
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po mogućnosti onu koja bi uključivala potpune strance.
03:02
And luckily there's a website for that called Mechanical Turk,
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Srećom, postoji web stranica pod nazivom Mechanical Turk,
03:05
which is a website where you can post tasks
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a to je web stranica na kojoj možete postaviti zadatke
03:07
that you don't want to do yourself,
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koje ne želite sami učiniti,
03:09
such as "Please summarize this text for me in six words."
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poput „Molim vas, svedite ovaj tekst za mene na šest riječi.“
03:12
And I didn't allow any low-cost countries to work on this,
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Nisam dozvolio da bilo koja niskobudžetna zemlja radi na ovome,
03:15
but I found out I could get a six-word summary for just 10 cents,
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ali sam otkrio da mogu dobiti sažetak od šest riječi za 10 centi,
03:19
which I think is a pretty good price.
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što smatram da je veoma dobra cijena.
03:21
Even then, unfortunately,
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Čak ni tada, nažalost,
03:23
it's not possible to summarize each TEDTalk individually.
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nije bilo moguće sažeti svaki TED govor pojedinačno.
03:26
Because if you do the math, you have a thousand TEDTalks,
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Jer ako računate, imate tisuću TEDgovora,
03:28
the pay 10 cents each;
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plaćate 10 centi svaki,
03:30
you have to do more than one summary for each of those talks,
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a morate napraviti više od jednog sažetka za svaki od tih govora
03:33
because some of them will probably be, or are, really bad.
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jer će neki od njih vjerojatno biti ili jesu, zaista loši.
03:36
So I would end up paying hundreds of dollars.
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Na kraju bih završio plaćajući stotine dolara.
03:39
So I thought of a different way
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Sjetio sam se drugačijeg načina
03:41
by thinking, well, the talks revolve around certain themes.
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razmišljajući kako se govori vrte oko određenih tema.
03:44
So what if I don't let people summarize
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Što bi bilo kada ne bih ljudima dao da sažmu
03:46
individual TEDTalks to six words,
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pojedinačne TED govore na šest riječi,
03:48
but give them 10 TEDTalks at the same time
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nego kad bih im dao 10 TED govora istovremeno
03:50
and say, "Please do a six-word summary for that one."
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i rekao, „Molim vas da napravite sažetak od šest riječi od ovog.“
03:53
I would cut my costs by 90 percent.
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To bi srezalo moje troškove za 90 posto.
03:55
So for $60,
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Tako bih za 60$
03:58
I could summarize a thousand TEDTalks
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sažeo tisuće TED govora
04:00
into just 600 summaries,
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na samo 600 sažetaka
04:02
which would actually be quite nice.
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što bi zapravo bilo prilično lijepo.
04:04
Now some of you might actually right now be thinking,
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Neki od vas trenutno misle
04:06
It's downright crazy to have 10 TEDTalks summarized into just six words.
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kako je zaista ludo svesti 10 TED govora na samo šest riječi.
04:09
But it's actually not,
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Ali zapravo nije
04:11
because there's an example by statistics professor, Hans Rosling.
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zato što postoji primjer koji je dao profesor statistike Hans Rosling.
04:14
I guess many of you have seen one or more of his talks.
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Pretpostavljam da su mnogi vidjeli jedan ili više njegovih govora.
04:16
He's got eight talks online,
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On ima 8 govora dostupnih online
04:18
and those talks can basically be summed up into just four words,
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i ti govori mogu u principu biti svedeni na svega četiri riječi
04:21
because that's all he's basically showing us,
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jer nam on zapravo pokazuje .
04:23
our intuition is really bad.
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da je naša intuicija veoma loša.
04:25
He always proves us wrong.
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Uvijek nam dokazuje da smo u krivu.
04:27
So people on the Internet, some didn't do so well.
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Neki ljudi na internetu baš i nisu uspjeli.
04:30
I mean, when I asked them to summarize the 10 TEDTalks at the same time,
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Mislim, kad sam ih zamolio da sažmu 10 TED govora istovremeno,
04:32
some took the easy route out.
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neki su išli lakšim putem.
04:34
They just had some general comment.
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Jednostavno su dali opći komentar.
04:37
There were others, and I found this quite cheeky.
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Bilo je i drugih, smatram to prilično drskim.
04:40
They used their six words to talk back to me
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Upotrijebili su vlastitih šest riječi kako bi mi odgovorili
04:42
and ask me if I'd been too much on Google lately.
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i pitali me jesam li u zadnje vrijeme previše bio na Google-u.
04:46
And finally also, I never understood this,
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I konačno, nikad to nisam razumio,
04:49
some people really came up with their own version of the truth.
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neki ljudi su zaista napisali svoju verziju istine.
04:52
I don't know any TEDTalk that contains this.
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Ne znam za nijedan TED govor koji to sadrži.
04:55
But, oh well. In the end, however,
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Ali, što sad. Na kraju, kako god bilo,
04:57
and this is really amazing,
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zaista je nevjerojatno,
04:59
for each of those 10 TEDTalk clusters that I submitted,
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za svaki od tih 10 TED govora u grupama koje sam podnio,
05:01
I actually received meaningful summaries.
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zapravo sam dobio smislene sažetke.
05:03
Here are some of my favorites.
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Ovo su mi najdraži.
05:05
For example, for all the TEDTalks around food,
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Na primjer, za sve TED govore vezane uz hranu,
05:07
someone summed this up into: "Food shaping body, brains and environment,"
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netko je sažeo ovo u: „Hrana oblikuje tijelo, mozak i okolinu“,
05:09
which I think is pretty good.
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što smatram da je veoma dobro.
05:11
Or happiness: "Striving toward happiness =
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Ili sreća: „Težnja prema sreći =
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moving toward unhappiness."
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udaljavanje od nezadovoljstva.“
05:15
So here I was.
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I, eto me.
05:17
I had started out with a thousand TEDTalks
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Počeo sam s tisuću TED govora
05:19
and I had 600 six-word summaries for those.
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i imao sam 600 sažetaka sa po šest riječi za te govore.
05:22
Actually it sounded nice in the beginning,
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Na početku je zapravo zvučalo lijepo,
05:24
but when you look at 600 summaries, it's quite a lot.
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ali kad pogledate u 600 sažetaka, to je prilično mnogo.
05:26
It's a huge list.
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To je ogromna lista.
05:28
So I thought, I probably have to take this one step further here
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Stoga sam pomislio kako bi ovdje trebao otići korak dalje
05:32
and create summaries of the summaries -- and this is exactly what I did.
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i napraviti sažetke sažetaka -- i to je upravo ono što sam učinio.
05:35
So I took the 600 summaries that I had,
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Uzeo sam 600 sažetaka koje sam imao,
05:37
put them into nine groups
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posložio ih u devet grupa
05:39
according to the ratings that the talks had originally received on TED.com
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prema ocjenama koje su govori dobili na TED.com
05:43
and asked people to do summaries of those.
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i zatražio ljude da naprave sažetke toga.
05:46
Again, there were some misunderstandings.
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Opet, bilo je tu nekih nesporazuma.
05:48
For example, when I had a cluster of all the beautiful talks,
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Na primjer, kad sam napravio grupu svih lijepih govora,
05:50
someone thought I was just trying to find the ultimate pick-up line.
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netko je pomislio kako pokušavam pronaći ultimativnu upadnu rečenicu.
05:53
But in the end, amazingly,
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Ali na kraju, opet nevjerojatno,
05:56
again, people were able to do it.
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ljudi su to uspjeli napraviti.
05:58
For example, all the courageous TEDTalks:
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Na primjer, svi odvažni TED govori:
06:00
"People dying," or "People suffering," was also one,
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„Ljudi umiru“ ili „Ljudi pate“, su također bili oni
06:02
"with easy solutions around."
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„s jednostavnim rješenjima uokolo.“
06:04
Or the recipe for the ultimate jaw-dropping TEDTalk:
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Ili recept za ultimativni nevjerojatni TED govor:
06:06
"Flickr photos of intergalactic classical composer."
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„Flicker slike od intergalaksijskog klasičnog skladatelja“
06:09
I mean that's the essence of it all.
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Mislim, to je suština svega.
06:12
Now I had my nine groups,
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Imam svojih devet grupa,
06:14
but, I mean, it's already quite a reduction.
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ali, to je već prilično smanjenje.
06:17
But of course, once you are that far, you're not really satisfied.
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Ali, naravno, jednom kad dođete tako daleko, niste potpuno zadovoljni.
06:20
I wanted to go all the way, all the way down the distillery,
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Želio sam ići do kraja, skroz do destilerije,
06:23
starting out with a thousand TEDTalks.
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počevši s tisuću TED govora.
06:25
I wanted to have a thousand TEDTalks summarized into just six words --
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Želio sam imati tisuću TED govora sažetih u samo šest riječi --
06:28
which would be a 99.9997 percent reduction in content.
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što bi bilo 99,9997 posto smanjenja sadržaja.
06:32
And I would only pay $99.50 --
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I platio bih samo 99.50$ --
06:35
so stay even below a hundred dollars for it.
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dakle ostao bih ispod sto dolara za to.
06:38
So I had 50 overall summaries done.
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Imao sam 50 sveukupnih sažetaka.
06:40
This time I paid 25 cents
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Ovaj puta sam platio 25 centi
06:42
because I thought the task was a bit harder.
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jer sam smatrao da je zadatak malo teži.
06:45
And unfortunately when I first received the answers --
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I nažalost kad sam prvi put dobio odgovore --
06:47
and here you'll see six of the answers --
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ovdje ćete vidjeti šest odgovora --
06:49
I was a bit disappointed.
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bio sam pomalo razočaran.
06:51
Because I think you'll agree, they all summarize some aspect of TED,
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Smatram da ćete se složiti, oni su svi saželi neki aspekt TED-a,
06:54
but to me they felt a bit bland,
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ali meni su se činili pomalo blagima
06:56
or they just had a certain aspect of TED in them.
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ili su samo imali određeni aspekt TED-a u njima.
06:59
So I was almost ready to give up
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Gotovo sam bio spreman završiti s time
07:02
when one night I played around with these sentences
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kada sam se jedne noći igrao s tim rečenicama
07:04
and found out that there's actually a beautiful solution in here.
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i otkrio da tu zapravo postoji predivno rješenje.
07:08
So here it is,
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Evo ga,
07:11
a crowd-sourced, six-word summary of a thousand TEDTalks
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izvor mase,sažetak od šest riječi za tisuće TED govora
07:15
at the value of $99.50:
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po cijeni od 99.50$:
07:18
"Why the worry? I'd rather wonder."
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„Čemu zabrinutost? Radije bih se divio.“
07:20
Thank you very much.
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Puno vam hvala.
07:22
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Sebastian Wernicke - Data scientistAfter making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects.
Why you should listen
Dr. Sebastian Wernicke is the Chief Data Scientist of ONE LOGIC, a data science boutique that supports organizations across industries to make sense of their vast data collections to improve operations and gain strategic advantages. Wernicke originally studied bioinformatics and previously led the strategy and growth of Seven Bridges Genomics, a Cambridge-based startup that builds platforms for genetic analysis.
Before his career in statistics began, Wernicke worked stints as both a paramedic and successful short animated filmmaker. He's also the author of the TEDPad app, an irreverent tool for creating an infinite number of "amazing and really bad" and mostly completely meaningless talks. He's the author of the statistically authoritative and yet completely ridiculous "How to Give the Perfect TEDTalk."
Sebastian Wernicke | Speaker | TED.com