TED2014
Charmian Gooch: My wish: To launch a new era of openness in business
Charmian Gooch: Moja želja: Pokrenuti novo doba otvorenosti u poslovanju
Filmed:
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Anonimne tvrtke štite korumpirane pojedince - od vođa ozloglašenih narkokartela do trgovaca oružjem - iza vela tajne zbog kojeg ih je gotovo nemoguće pronaći i privesti pred lice pravde. No, antikorupcijska aktivistica Charmian Gooch nada se da će sve to promijeniti. Na konferenciji TED2014 predstavila je svoju odvažnu želju za TED Prize: znati tko posjeduje i kontrolira tvrtke, promijeniti zakone i pokrenuti novo doba otvorenosti u poslovanju.
Charmian Gooch - Anti-corruption activist
Charmian Gooch is the 2014 TED Prize winner. At Global Witness, she exposes how a global architecture of corruption is woven into the extraction and exploitation of natural resources. Full bio
Charmian Gooch is the 2014 TED Prize winner. At Global Witness, she exposes how a global architecture of corruption is woven into the extraction and exploitation of natural resources. Full bio
Double-click the English transcript below to play the video.
00:12
I've come here today
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Došla sam danas ovamo
00:13
to talk to you about a problem.
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kako bih s vama razgovarala
o jednom problemu.
o jednom problemu.
00:16
It's a very simple yet devastating problem,
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To je vrlo jednostavan, no ipak razarajući problem.
00:19
one that spans the globe
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Raširen je po cijelom svijetu
00:21
and is affecting all of us.
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i utječe na sve nas.
00:24
The problem is
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Problem su
00:26
anonymous companies.
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anonimne tvrtke.
00:29
It sounds like a really dry and technical thing,
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Zvuči vrlo suhoparno i tehnički,
00:31
doesn't it?
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zar ne?
00:32
But anonymous companies are making it difficult
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No, anonimne vam tvrtke otežavaju
00:34
and sometimes impossible
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i ponekad u potpunosti onemogućavaju
00:37
to find out
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da saznate
00:39
the actual human beings responsible
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koji su točno ljudi odgovorni
00:42
sometimes for really terrible crimes.
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za ponekad stvarno užasne zločine.
00:47
So, why am I here talking to all of you?
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Zašto to govorim ovdje pred svima vama?
00:52
Well, I guess I am a lifelong troublemaker
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Može se reći da cijeli život stvaram probleme.
00:56
and when my parents taught my twin brother and I
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Kad su moji roditelji učili mog brata blizanca i mene
00:59
to question authority,
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da preispitujemo autoritet,
01:01
I don't think they knew where it might lead.
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mislim da nisu znali do čega bi to moglo dovesti.
01:03
(Laughter)
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(Smijeh)
01:04
And, they probably really regretted it
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Vjerojatno su to požalili
01:06
during my stroppy teenage years when, predictably,
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tijekom mojih burnih tinejdžerskih godina,
kad sam, predvidljivo,
kad sam, predvidljivo,
01:09
I questioned their authority a lot.
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često u pitanje dovodila njihov autoritet.
01:11
And a lot of my school teachers
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Ni mnogi moji učitelji u školi
01:13
didn't appreciate it much either.
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nisu to baš cijenili.
01:16
You see, since the age of about five
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Vidite, otprilike od svoje pete godine
01:18
I've always asked the question, but why?
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uvijek sam postavljala pitanje: ali zašto?
01:22
But why does the Earth go around the sun?
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Ali zašto se Zemlja okreće oko sunca?
01:25
But why is blood red?
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Ali zašto je krv crvene boje?
01:26
But why do I have to go to school?
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Ali zašto moram ići u školu?
01:29
But why do I have to respect the teachers
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Ali zašto moram poštovati učitelje
01:31
and authority?
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i autoritet?
01:33
And little did I realize
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Nisam ni znala
01:34
that this question would become the basis
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da će to pitanje postati osnova
01:37
of everything I would do.
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svega što ću činiti.
01:40
And so it was
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Tako je i bilo
01:42
in my twenties, a long time ago,
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u mojim dvadesetima, prije puno vremena,
01:44
that one rainy Sunday afternoon in North London
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jednog kišnog nedjeljnog popodneva
u sjevernom Londonu.
u sjevernom Londonu.
01:48
I was sitting with Simon Taylor
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Sjedila sam sa Simonom Taylorom
01:50
and Patrick Alley
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i Patrickom Alleyjem.
01:52
and we were busy stuffing envelopes
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Spremali smo poštu u omotnice
01:54
for a mail out in the office of the campaign group
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za slanje iz grupe za kampanju
01:57
where we worked at the time.
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gdje sam radila u to vrijeme.
01:59
And as usual, we were talking
about the world's problems.
about the world's problems.
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Kao i obično, razgovarali smo
o svjetskim problemima.
o svjetskim problemima.
02:03
And in particular, we were talking about
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Konkretno, razgovarali smo
02:05
the civil war in Cambodia.
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o građanskom ratu u Kambodži.
02:08
And we had talked about that
many, many times before.
many, many times before.
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Razgovarali smo o tome i mnogo puta prije toga.
02:12
But then suddenly we stopped
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Ali iznenada smo zastali
02:14
and looked at each other
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i pogledali jedni druge
02:16
and said, but why don't we try and change this?
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i rekli, zašto ne bismo pokušali to promijeniti?
02:20
And from that slightly crazy question,
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Od tog pomalo suludog pitanja,
02:23
over two decades
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tijekom dva desetljeća
02:25
and many campaigns later,
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i nakon brojnih kampanja,
02:27
including alerting the world
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uključujući i upozoravanje svijeta
02:29
to the problem of blood diamonds funding war,
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na problem krvavih dijamanata koji financiraju rat,
02:32
from that crazy question,
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od tog suludog pitanja,
02:34
Global Witness is now an 80-strong team
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organizacija Global Witness sada ima tim od 80 ljudi
02:37
of campaigners, investigators,
journalists and lawyers.
journalists and lawyers.
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koji se sastoji od voditelja kampanja,
istraživača, novinara i odvjetnika.
istraživača, novinara i odvjetnika.
02:41
And we're all driven by the same belief,
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Sve nas vodi isto uvjerenje,
02:44
that change really is possible.
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da je promjena zaista moguća.
02:48
So, what exactly does Global Witness do?
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Pa, čime se točno bavi Global Witness?
02:51
We investigate, we report,
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Istražujemo i izvješćujemo
02:53
to uncover the people really responsible
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kako bismo razotkrili ljude koji su zaista odgovorni
02:56
for funding conflict --
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za financiranje sukoba --
02:58
for stealing millions from citizens around the world,
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za krađu milijuna od građana širom svijeta,
03:02
also known as state looting,
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odnosno takozvano pustošenje države,
03:03
and for destroying the environment.
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i za uništavanje okoliša.
03:06
And then we campaign hard to
change the system itself.
change the system itself.
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Vodimo i snažnu kampanju
kako bismo promijenili sam sustav.
kako bismo promijenili sam sustav.
03:11
And we're doing this because
so many of the countries
so many of the countries
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Činimo to jer u toliko mnogo zemalja
03:14
rich in natural resources
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bogatih prirodnim resursima
03:16
like oil or diamonds or timber
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poput nafte ili dijamanata ili drva
03:19
are home to some of the poorest
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žive neki od najsiromšnijih
03:21
and most dispossessed people on the planet.
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i najobespravljenijih ljudi na svijetu.
03:25
And much of this injustice
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Velik dio te nepravde
03:27
is made possible
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prouzrokovan je
03:29
by currently accepted business practices.
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općeprihvaćenim načinima poslovanja.
03:32
And one of these is anonymous companies.
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A jedan od njih jesu i anonimne tvrtke.
03:37
Now we've come up against anonymous companies
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Susreli smo se s anonimnim tvrtkama
03:39
in lots of our investigations,
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u mnogim našim istragama,
03:41
like in the Democratic Republic of Congo,
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primjerice u Demokratskoj Republici Kongo,
03:43
where we exposed how secretive deals
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gdje smo otkrili kako su tajni poslovi
03:46
involving anonymous companies
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koji uključuju anonimne tvrtke
03:48
had deprived the citizens
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uskratili građanima
03:50
of one of the poorest countries on the planet
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jedne od najsiromašnijih zemalja na svijetu
03:54
of well over a billion dollars.
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preko milijardu dolara.
03:56
That's twice the country's health
and education budget combined.
and education budget combined.
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To je dva puta više sredstava od
budžeta za zdravstvo i obrazovanje te zemlje.
budžeta za zdravstvo i obrazovanje te zemlje.
04:01
Or in Liberia,
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Ili u Liberiji,
04:03
where an international predatory logging company
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gdje je međunarodna predatorska tvrtka
koja se bavi sječom šuma
koja se bavi sječom šuma
04:06
used front companies as it attempted to grab
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iskoristila paravan kako bi pokušala ugrabiti
04:08
a really huge chunk of Liberia's unique forests.
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velik komad liberijskih jedinstvenih šuma.
04:12
Or political corruption in Sarawak, Malaysia,
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Ili politička korupcija u Sarawaku u Maleziji,
04:15
which has led to the destruction
of much of its forests.
of much of its forests.
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koja je dovela do uništenja
velikog dijela njihovih šuma.
velikog dijela njihovih šuma.
04:19
Well, that uses anonymous companies too.
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Za to su također korištene anonimne tvrtke.
04:23
We secretly filmed some of the family
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Tajno smo snimali neke članove obitelji
04:25
of the former chief minister and a lawyer
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bivšeg guvernera i odvjetnika
04:28
as they told our undercover investigator
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dok su govorili našem tajnom istražitelju
04:30
exactly how these dubious deals are done
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kako se točno odrađuju ti sumnjivi poslovi.
04:33
using such companies.
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koristeći takve tvrtke.
04:36
And the awful thing is,
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Užasna je stvar
04:38
there are so many other examples out there
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da postoji toliko drugih primjera
04:41
from all walks of life.
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iz svih vrsta djelatnosti.
04:45
This truly is a scandal of epic proportions
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To je zaista skandal epskih proporcija
04:49
hidden in plain sight.
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skriven nama pred očima.
04:52
Whether it's the ruthless Mexican drugs cartel,
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To je, primjerice, besćutan meksički kartel,
04:55
the Zetas,
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Zete,
04:56
who use anonymous companies
to launder profits
to launder profits
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koji koriste anonimne tvrtke kako bi prali zaradu
04:58
while their drugs-related violence
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dok njihovo nasilje vezano uz drogu
05:00
is tearing communities apart across the Americas.
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razara zajednice širom obje Amerike.
05:05
Or the anonymous company,
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Ili jedna anonimna tvrtka,
05:07
which bought up Americans' tax debts,
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koja je otkupila porezne dugove Amerikanaca,
05:09
piled on the legal fees
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nagomilala pravne troškove
05:11
and then gave homeowners a choice:
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i potom vlasnicima kuća dala izbor:
05:12
Pay up or lose your home.
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plati ili ostaješ bez kuće.
05:15
Imagine being threatened with losing your home
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Zamislite da vam prijete oduzimanjem kuće,
05:18
sometimes over a debt of just a few hundred dollars,
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ponekad zbog duga od samo nekoliko stotina dolara,
05:21
and not being able to find out
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i da ne možete doznati
05:22
who you were really up against.
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s kim se zapravo suočavate.
05:26
Now anonymous companies
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Anonimne tvrtke
05:27
are great for sanctions busting too.
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odlične su i za izbjegavanje sankcija.
05:30
As the Iranian government found out
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Kao kad se saznalo da je iranska vlada
05:33
when, through a series of front companies,
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kroz niz tvrtki paravana
05:34
it owned a building in the very heart of Manhattan,
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posjedovala zgradu u samom srcu Manhattana,
05:38
on Fifth Avenue,
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na Petoj aveniji,
05:40
despite American sanctions.
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unatoč američkim sankcijama.
05:43
And Juicy Couture, home of of the velvet track suit,
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A Juicy Couture, dom trenirke od baršuna,
05:46
and other companies were the unwitting,
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i druge tvrtke unajmljivale su taj prostor,
05:49
unknowing tenants there.
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a da nisu znali o čemu se radi.
05:52
There are just so many examples,
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Ima toliko primjera --
05:54
the horesemeat scandal in Europe,
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skandal s konjskim mesom u Europi,
05:56
the Italian mafia, they've used these companies
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talijanska mafija, koja je koristila takve tvrtke
05:59
for decades.
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desetljećima.
06:01
The $100 million American Medicare fraud,
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Prijevara američkog Medicarea
vrijedna 100 milijuna dolara,
vrijedna 100 milijuna dolara,
06:06
the supply of weapons to wars around the world
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opskrba oružjem za ratove širom svijeta
06:10
including those
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uključujući one
06:11
in Eastern Europe in the early '90s.
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u istočnoj Europi početkom devedesetih.
06:14
Anonymous companies
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Anonimne tvrtke
06:15
have even come to light
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pojavile su se
06:17
in the recent revolution in the Ukraine.
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čak i u nedavnoj revoluciji u Ukrajini.
06:21
But, for every case that we and others expose
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No, za svaki slučaj koji razotkrijemo mi i ostali
06:26
there are so many more that will remain hidden away
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postoji toliko drugih koji ostaju skriveni
06:29
because of the current system.
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zbog trenutnog sustava.
06:31
And it's just a simple truth
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Jednostavna je istina
06:33
that some of the people responsible
for outrageous crimes,
for outrageous crimes,
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da neki od ljudi odgovornih za strašne zločine,
06:38
for stealing from you and me
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za krađu od mene i vas
06:40
and millions of others,
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i milijuna drugih,
06:42
they are remaining faceless
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ostaju bezlični,
06:43
and they are escaping accountability
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bježe od odgovornosti
06:46
and they're doing this with ease,
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rade to s lakoćom,
06:48
and they're doing it using legal structures.
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i rade to koristeći legalne strukture.
06:51
And really, that is unfair.
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I to je zaista nepošteno.
06:56
Well, you might well ask,
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Mogli biste pitati
06:58
what exactly is an anonymous company,
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što je to točno anonimna tvrtka,
07:01
and can I really set one up, and use it,
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i mogu li je zaista osnovati, i koristiti je,
07:04
without anyone knowing who I am?
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a da nitko ne zna tko sam?
07:06
Well, the answer is, yes you can.
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Pa, odgovor je da, možete.
07:08
But if you're anything like me,
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Ali ako ste imalo poput mene,
07:10
you'll want to see some of that for yourself,
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htjet ćete se u to sami uvjeriti.
07:12
so let me show you.
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Dozvolite da vam pokažem.
07:14
Well first you need to work out
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Prvo trebate odlučiti
07:15
where you want to set it up.
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gdje je želite osnovati.
07:17
Now, at this point you might be imagining
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Sad možda zamišljate
07:19
one of those lovely tropical island tax havens
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jedan od poreznih rajeva na tropskom otoku
07:22
but here's the thing,
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ali u ovome je stvar.
07:24
shockingly,
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Šokantno je
07:26
my own hometown, London,
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da je moj rodni grad, London,
07:28
and indeed the U.K.,
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i cijelo Ujedinjeno Kraljevstvo,
07:29
is one of the best places in the world
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jedno od najboljih mjesta na svijetu
07:32
to set up an anonymous company.
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za otvaranje anonimne tvrtke.
07:35
And the other, even better,
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A drugo najbolje mjesto, još bolje,
07:38
I'm afraid that's America.
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nažalost je Amerika.
07:42
Do you know, in some states across America
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Znate li da u nekim saveznim državama
07:44
you need less identification
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trebate manje identifikacije
07:46
to open up a company
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da biste otvorli tvrtku
07:48
than you do to get a library card,
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nego da biste dobili iskaznicu u knjižnici?
07:51
like Delaware,
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Primjerice u Delawareu,
07:52
which is one of the easiest places
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koji je jedno od najjednostavnijih mjesta na svijetu
07:54
in the world to set up an anonymous company.
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za osnivanje anonimne tvrtke.
07:58
Okay, so let's say it's America,
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OK, recimo da ste u Americi,
08:00
and let's say it's Delaware,
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i recimo da ste u Delawareu.
08:02
and now you can simply go online
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Sad jednostavno možete otići online
08:04
and find yourself a company service provider.
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i naći si pružatelja usluga za tvrtke.
08:07
These are the companies that
can set your one up for you,
can set your one up for you,
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To su tvrtke koje za vas mogu osnovati vašu tvrtku.
08:10
and remember, it's all legal,
routine business practice.
routine business practice.
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Zapamtite, to je sve legalan
rutinski način poslovanja.
rutinski način poslovanja.
08:14
So, here's one,
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Evo jedne takve tvrtke,
08:16
but there are plenty of others to choose from.
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ali možete birati između brojnih drugih.
08:19
And having made your choice,
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Kad se odlučite,
08:20
you then pick what type of company you want
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tada birate kakvu vrstu tvrtke želite
08:23
and then fill in a contact, name and address.
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te upišete kontakt podatke, ime i adresu.
08:26
But don't worry,
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Ali ne brinite,
08:27
it doesn't have to be your name.
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to ne mora biti vaše ime.
08:29
It can be your lawyer's
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Može biti ime vašeg odvjetnika
08:30
or your service provider's,
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ili vašeg pružatelja usluge,
08:32
and it's not for the public record anyway.
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a ti podatci ionako nisu javno dostupni.
08:36
And then you add the owner of the company.
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Zatim upisujete vlasnika tvrtke.
08:39
Now this is the key part,
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To je ključni dio,
08:41
and again it doesn't have to be you,
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opet to ne morate biti vi.
08:42
because you can get creative,
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Možete biti kreativni
08:45
because there is a whole universe
out there of nominees
out there of nominees
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jer postoji bezbroj pogodnih kandidata
08:48
to choose from.
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koje možete odabrati.
08:50
And nominees are the people that you
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A kandidati su ljudi kojima vi
08:52
can legally pay to be your company's owner.
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možete legalno platiti da budu vlasnici vaše tvrtke.
08:57
And if you don't want to involve anyone else,
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Ako ne želite uključiti nikoga drugog,
08:59
it doesn't even have to be an actual human being.
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to čak ne mora biti ni pravo ljudsko biće.
09:02
It could be another company.
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To može biti druga tvrtka.
09:05
And then finally,
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I onda naposljetku,
09:06
give your company a name
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dajte ime svojoj tvrtci,
09:08
add a few more details and make your payment.
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dodajte još pokoji detalj i uplatite.
09:11
And then the service provider
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Zatim će pružatelju usluge
09:12
will take a few hours or more to process it.
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trebati nekoliko sati kako bi to obradio.
09:15
But there you are,
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Ali to je to,
09:16
in 10 minutes of online shopping
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u 10 minuta online kupovine
09:19
you can create yourself an anonymous company.
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možete osnovati vlastitu anonimnu tvrtku.
09:23
And not only is it easy,
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To ne samo da je lako,
09:24
really, really easy and cheap,
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zaista, zaista lako i povoljno,
09:27
it's totally legal too.
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već je i potpuno legalno.
09:29
But the fun doesn't have to end there,
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Ali ne morate stati na tome.
09:33
maybe you want to be even more anonymous.
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Možda želite biti još anonimniji.
09:36
Well, that's no problem either.
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Ni to nije nikakav problem.
09:38
You can simply keep adding layers,
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Jednostavno možete nastaviti dodavati slojeve,
09:40
companies owned by companies.
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tvrtke koje posjeduju tvrtke.
09:43
You can have hundreds of layers
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Možete imati stotine slojeva
09:44
with hundreds of companies spread across
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sa stotinama tvrtki raširenih
09:46
lots of different countries,
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u mnogo različitih zemalja,
09:49
like a giant web,
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poput ogromne mreže,
09:50
each layer adds anonymity.
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a svaki sloj povećava anonimnost.
09:52
Each layer makes it more difficult
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Svaki sloj dodatno otežava
09:54
for law enforcement and others
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snagama reda i drugima
09:56
to find out who the real owner is.
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otkrivanje pravog vlasnika.
10:00
But whose interests is this all serving?
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Ali čijim interesima sve ovo služi?
10:04
It might be in the interests of the company
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Možda je u interesu tvrtke
10:06
or a particular individual,
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ili određenog pojedinca,
10:07
but what about all of us, the public?
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ali što je sa svima nama, s javnošću?
10:10
There hasn't even been a global conversation yet
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Dosad još nije bilo nikakvog globalnog razgovora
10:13
about whether it's okay
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o tome je li u redu
10:14
to misuse companies in this way.
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zlorabiti tvrtke na taj način.
10:17
And what does it all mean for us?
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I što to sve znači za nas?
10:21
Well, an example that really haunts me
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Primjer koji me zaista progoni
10:24
is one I came across recently.
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jest jedan na koji sam nedavno naišla.
10:26
And it's that of a horrific fire
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Radi se o stravičnom požaru
10:28
in a nightclub in Buenos Aires
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u noćnom klubu u Buenos Airesu
10:30
about a decade ago.
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prije desetak godina.
10:33
It was the night before New Year's Eve.
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Bila je to noć prije Silvestrova.
10:35
Three thousand very happy revelers,
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2168
Tri tisuće dobro raspoloženih ljudi željnih provoda,
10:37
many of them teenagers,
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1037
mnogi od njih tinejdžeri,
10:38
were crammed into a space meant for 1,000.
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bilo je nagurano u prostoru
namijenjenom za 1000 ljudi.
namijenjenom za 1000 ljudi.
10:41
And then tragedy struck,
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1173
I onda se dogodila tragedija,
10:43
a fire broke out
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1603
izbio je požar,
10:44
plastic decorations were melting from the ceiling
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2084
plastične dekoracije topile su se sa stropa
10:46
and toxic smoke filled the club.
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1976
i otrovan dim ispunio je klub.
10:48
So people tried to escape
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2065
Ljudi su pokušali pobjeći,
10:50
only to find that some of the fire doors
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ali ispostavilo se da su neki požarni izlazi
10:53
had been chained shut.
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bili zatvoreni lancima.
10:57
Over 200 people died.
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Umrlo je više od 200 ljudi.
10:59
Seven hundred were injured trying to get out.
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Sedamsto ljudi ozlijeđeno je u pokušaju da izađu van.
11:03
And as the victims' families
and the city and the country
and the city and the country
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Dok su obitelji žrtava i grad i država
11:06
reeled in shock,
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bili izgubljeni u šoku,
11:08
investigators tried to find out who was responsible.
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istražitelji su pokušavali otkriti
tko je bio odgovoran za to.
tko je bio odgovoran za to.
11:11
And as they looked for the owners of the club,
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Dok su tražili vlasnike kluba,
11:14
they found instead anonymous companies,
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naišli su na anonimne tvrtke,
11:18
and confusion surrounded the identities of those
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2294
a identiteti onih koji su u tim tvrtkama radili
11:20
involved with the companies.
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2507
bili su potpuno nejasni.
11:22
Now ultimately, a range of people were charged
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2462
Na kraju je optuženo mnogo ljudi
11:25
and some went to jail.
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2027
i neki su poslani u zatvor.
11:27
But this was an awful tragedy,
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1833
Ali to je bila užasna tragedija,
11:29
and it shouldn't have been so difficult
264
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1983
i nije smjelo biti tako teško
11:31
just to try and find out who was responsible
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samo pokušati doznati tko je odgovoran
11:35
for those deaths.
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za te smrti.
11:38
Because in an age
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686008
1945
Jer u vremenu
11:39
when there is so much information
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2254
kad postoji toliko informacija,
11:42
out there in the open,
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1997
u potpunosti dostupnih,
11:44
why should this crucial information
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1674
zašto bi te ključne informacije
11:45
about company ownership
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1510
o vlasništvu tvrtke
11:47
stay hidden away?
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695388
1706
ostale skrivene?
11:49
Why should tax evaders, corrupt
government officials,
government officials,
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697094
3725
Zašto bi ljudi koji izbjegavaju plaćanje poreza,
korumpirani vladini dužnosnici,
korumpirani vladini dužnosnici,
11:52
arms traders and more,
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2252
trgovci oružjem i drugi,
11:55
be able to hide their identities from us, the public?
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703071
4038
bili u mogućnosti sakriti
svoj identitet od nas, javnosti?
svoj identitet od nas, javnosti?
11:59
Why should this secrecy be such
an accepted business practice?
an accepted business practice?
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707109
5629
Zašto bi ta tajnovitost bila
općeprihvaćen način poslovanja?
općeprihvaćen način poslovanja?
12:04
Anonymous companies
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1688
Anonimne tvrtke
12:06
might be the norm right now
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2209
možda sada i jesu norma,
12:08
but it wasn't always this way.
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716635
2006
ali nije uvijek bilo tako.
12:10
Companies were created
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1797
Tvrtke su stvarane
12:12
to give people a chance to innovate
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kako bi ljudima dale priliku da stvaraju inovacije,
12:14
and not have to put everything on the line.
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3663
a da ne moraju sve riskirati.
12:18
Companies were created to limit financial risk,
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3342
Tvrtke su stvarane kako bi se
ograničio financijski rizik,
ograničio financijski rizik,
12:21
they were never intended to
be used as a moral shield.
be used as a moral shield.
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4950
nikad nisu trebale biti
korištene kao moralni štit.
korištene kao moralni štit.
12:26
Companies were never intended to be anonymous,
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2274
Tvrtke nikad nisu trebale biti anonimne,
12:28
and they don't have to be.
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2416
i one to ne moraju biti.
12:31
And so I come to my wish.
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Tako dolazim do svoje želje.
12:34
My wish is for us to know
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Moja je želja da znamo
12:37
who owns and controls companies
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2726
tko posjeduje i kontrolira tvrtke
12:39
so that they can no longer be used anonymously
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2750
tako da ih se više ne može koristiti anonimno
12:42
against the public good.
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protiv javnog dobra.
12:45
Together let's ignite world opinion,
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2666
Zajedno zapalimo svjetsko mišljenje,
12:47
change the law,
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1477
promijenimo zakon,
12:49
and launch a new era of openness in business.
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i pokrenimo novo doba otvorenosti u poslovanju.
12:54
So what might this look like?
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1632
Kako bi to moglo izgledati?
12:55
Well, imagine if you could go online
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2569
Zamislite kad biste mogli otići online
12:58
and look up the real owner of a company.
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3117
i potražiti tko je stvarni vlasnik neke tvrtke.
13:01
Imagine if this data were open and free,
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2772
Zamislite da su ti podatci dostupni i besplatni,
13:04
accessible across borders
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1711
u svim zemljama,
13:05
for citizens and businesses
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1799
za građane i tvrtke
13:07
and law enforcement alike.
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1688
i provoditelje zakona.
13:09
Imagine what a game changer that would be.
302
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4468
Zamislite kako bi to promijenilo pravila igre.
13:13
So how are we going to do this?
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2503
Kako ćemo to učiniti?
13:16
Well, there is only one way.
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Postoji samo jedan način.
13:17
Together, we have to change the law globally
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3251
Zajedno moramo promijeniti
zakone na globalnoj razini
zakone na globalnoj razini
13:21
to create public registries
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789131
1941
kako bi se kreirali javni registri
13:23
which list the true owners of companies
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2855
u kojima će biti navedeni stvarni vlasnici tvrtki
13:25
and can be accessed by all
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2036
i kojima će svi moći pristupiti,
13:27
with no loopholes.
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2129
bez rupa u propisima.
13:30
And yes, this is ambitious,
310
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3732
I da, to jest ambiciozno,
13:33
but there is momentum on this issue,
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2391
ali ovaj problem dobio je zamah.
13:36
and over the years I have seen
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2044
Tijekom godina vidjela sam
13:38
the sheer power of momentum,
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2332
čistu snagu zamaha,
13:40
and it's just starting on this issue.
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2384
a za ovaj problem on tek počinje.
13:42
There is such an opportunity right now.
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3278
Sad se ukazala odlična prilika.
13:46
And the TED community
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TED zajednica
13:48
of creative and innovative thinkers and doers
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3365
kreativnih, inovativnih mislilaca i praktičara
13:51
across all of society
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1897
iz čitavog društva
13:53
could make the crucial difference.
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3259
mogla bi imati presudan utjecaj.
13:56
You really can make this change happen.
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3834
Zaista možete postići da dođe do ove promjene.
14:00
Now, a simple starting point
321
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1802
Jednostavno mjesto za početak
14:02
is the address behind me
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1466
jest adresa iza mene, koja vodi
14:03
for a Facebook page that you can join now
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2359
na Facebook stranicu kojoj se možete pridružiti
14:06
to support the campaign and spread the word.
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2746
kako biste podržali kampanju i proširili glas o njoj.
14:09
It's going to be a springboard
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1424
To će biti odskočna daska
14:10
for our global campaigning.
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838434
1961
za našu globalnu kampanju.
14:12
And the techies among you,
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1475
Kompjutoraši među vama,
14:13
you could really help us create a prototype
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3373
vi biste nam stvarno mogli pomoći stvoriti prototip
14:17
public registry
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1720
javnog registra
14:18
to demonstrate what a powerful tool this could be.
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4876
koji će demonstrirati kakav bi to
moćan alat mogao biti.
moćan alat mogao biti.
14:23
Campaign groups from around the world
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2511
Grupe za kampanju iz čitavog svijeta
14:26
have come together to work on this issue.
332
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4860
ujedinile su se kako bi zajedno
radile na tom problemu.
radile na tom problemu.
14:31
The U.K. government is already on board;
333
859210
3280
Vlada Ujedinjenog Kraljevstva već se uključila
14:34
it supports these public registries.
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2402
i podržava te javne registre.
14:36
And just last week,
335
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1898
Baš prošli tjedan
14:38
the European Parliament came on board
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2708
Europski se parlament uključio
14:41
with a vote 600 to 30 in favor of public registries.
337
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5066
glasanjem 600 naprama 30 u korist javnih registara.
14:46
That is momentum.
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2425
To je zamah.
14:48
(Applause)
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3828
(Pljesak)
14:53
But it's early days.
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2305
Ali ovo je tek početak.
14:56
America still needs to come on board,
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2492
Još čekamo Ameriku da se uključi,
14:58
as do so many other countries.
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3577
kao i mnoge druge zemlje.
15:02
And to succeed we will all together
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3109
Da bismo uspjeli, svi ćemo zajedno
15:05
need to help and push our politicians,
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2444
morati pomoći i pogurati naše političare,
15:07
because without that,
345
895912
1587
jer bez toga,
15:09
real far-reaching, world-shifting change
346
897499
1968
pravih dalekosežnih promjena koje mijenjaju svijet
15:11
just isn't going to happen.
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2701
jednostavno neće biti.
15:14
Because this isn't just about changing the law,
348
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2689
Jer tu se ne radi samo o mijenjanju zakona,
15:16
this is about starting a conversation
349
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2092
nego o započinjanju razgovora
15:18
about what it's okay for companies to do,
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2393
o tome što je u redu da tvrtke čine
15:21
and in what ways is it acceptable
to use company structures.
to use company structures.
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5034
i kako je prihvatljivo koristiti strukture tvrtke.
15:26
This isn't just a dry policy issue.
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2773
To nije samo problem suhih pravilnika.
15:29
This is a human issue
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1488
To je problem ljudi
15:30
which affects us all.
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2658
koji utječe na sve nas.
15:33
This is about being on the right side of history.
355
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6404
Radi se o tome da budemo na pravoj strani povijesti.
15:39
Global citizens, innovators,
business leaders, individuals,
business leaders, individuals,
356
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5358
Globalni građani, inovatori,
vodeći ljudi poslovnog svijeta, pojedinci,
vodeći ljudi poslovnog svijeta, pojedinci,
15:45
we need you.
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933057
1987
trebamo vas.
15:47
Together, let's kickstart this global movement.
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3510
Zajedno pokrenimo ovaj globalni pokret.
15:50
Let's just do it,
359
938554
1345
Samo učinimo to,
15:51
let's end anonymous companies.
360
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3302
stanimo na kraj anonimnim tvrtkama.
15:55
Thank you.
361
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2104
Hvala vam.
15:57
(Applause)
362
945305
3446
(Pljesak)
ABOUT THE SPEAKER
Charmian Gooch - Anti-corruption activistCharmian Gooch is the 2014 TED Prize winner. At Global Witness, she exposes how a global architecture of corruption is woven into the extraction and exploitation of natural resources.
Why you should listen
Charmian Gooch co-founded the watchdog NGO Global Witness with colleagues Simon Taylor and Patrick Alley, in response to growing concerns over covert warfare funded by illicit trade in 1993. Since then, Global Witness has captured headlines for their exposé of "blood diamonds" in Uganda, of mineral exploitation in the Congo, of illegal timber trade between Cambodia and Thailand, and more. With unique expertise on the shadowy threads connecting corrupt businesses and governments, Global Witness continues its quest to uncover and root out the sources of exploitation.
In 2014, Gooch and Global Witness were awarded the $1 million TED Prize, along with the Skoll Award for Social Entrepreneurship, for their campaign to end anonymous companies. Gooch's TED Prize wish: for us to know who ultimately owns and controls companies and launch a new era of openness in business. Global Witness highlighted the importance of this issue in an investigation, aired on 60 Minutes, where they sent an undercover investigator into 13 New York law firms. The investigator posed as an adviser to a government minister in Africa and asked for thoughts on how to move money into the United States for a plane, a yacht and a brownstone. All but one firm offered advice.
The Panama Papers, released in April of 2016, further demonstrate the need for transparency. The papers paint a picture of how the rich and powerful around the world use offshore accounts and anonymous companies to move money. "This secretive world is being opened up to global public scrutiny," said Gooch, on the day the papers were released.
Charmian Gooch | Speaker | TED.com