TEDGlobal 2014
Dave Troy: Social maps that reveal a city's intersections — and separations
Dave Troy: Društvene mape koje otkrivaju točke presjecanja i odvajanja grada
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Svaki grad ima svoja susjedstva, grupe i klubove, skrivene linije koje spajaju i razdvajaju ljude iz istog grada. Što možemo naučiti o gradovima iz gledanja u to što ljudi dijele na Internetu? Počevši sa svojim rodnim gradom Baltimorom, Dave Troy stvara sliku toga šta tvitovi žitelja građana otkrivaju o tome tko živi tamo, s kime ti ljudi pričaju, a s kime ne.
Dave Troy - Technologist
The co-host of TEDxMidAtlantic, Dave Troy is a serial entrepreneur and a data-viz fan. Full bio
The co-host of TEDxMidAtlantic, Dave Troy is a serial entrepreneur and a data-viz fan. Full bio
Double-click the English transcript below to play the video.
00:12
When we think about mapping cities,
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Kada razmišljamo o mapiranju gradova,
00:14
we tend to think about roads
and streets and buildings,
and streets and buildings,
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razmišljamo o cestama i ulicama
i zgradama,
i zgradama,
00:17
and the settlement narrative
that led to their creation,
that led to their creation,
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i narativu
koji je vodio njihovoj kreaciji,
koji je vodio njihovoj kreaciji,
00:20
or you might think about
the bold vision of an urban designer,
the bold vision of an urban designer,
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ili možete razmišljati o
hrabroj viziji urbanog dizajnera,
hrabroj viziji urbanog dizajnera,
ali postoje i drugi načini
kako razmišljati o mapiranju gradova
kako razmišljati o mapiranju gradova
00:22
but there's other ways
to think about mapping cities
to think about mapping cities
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00:25
and how they got to be made.
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i kako su oni nastali.
00:27
Today, I want to show you
a new kind of map.
a new kind of map.
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Danas vam želim pokazati
novu vrstu mape.
novu vrstu mape.
00:29
This is not a geographic map.
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To nije geografska mapa.
00:31
This is a map of the relationships
between people in my hometown
between people in my hometown
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Ovo je mapa veza ljudi
u mom rodnom gradu
u mom rodnom gradu
00:34
of Baltimore, Maryland,
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Baltimoreu, Maryland,
00:35
and what you can see here is that
each dot represents a person,
each dot represents a person,
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i ono što možete vidjeti ovdje
jest da svaka točka predstavlja osobu,
jest da svaka točka predstavlja osobu,
00:40
each line represents a relationship
between those people,
between those people,
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svaka linija predstavlja odnos
između tih ljudi,
između tih ljudi,
00:43
and each color represents a community
within the network.
within the network.
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a svaka boja predstavlja zajednicu
unutar mreže.
unutar mreže.
00:46
Now, I'm here on the green side,
down on the far right where the geeks are,
down on the far right where the geeks are,
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Ja sam ovdje na zelenoj strani,
dolje skroz desno sa štreberima,
dolje skroz desno sa štreberima,
00:51
and TEDx also is down
on the far right. (Laughter)
on the far right. (Laughter)
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i TEDx je isto dolje skroz desno.
(Smijeh)
(Smijeh)
00:55
Now, on the other side of the network,
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S druge strane mreže,
00:58
you tend to have primarily
African-American and Latino folks
African-American and Latino folks
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su uglavnom Afro-Amerikanci
i Latino-Amerikanci
i Latino-Amerikanci
01:01
who are really concerned about somewhat
different things than the geeks are,
different things than the geeks are,
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koje zaista zanimaju donekle
drugačije stvari od štrebera,
drugačije stvari od štrebera,
ali čisto kako biste dobili osjećaj,
01:04
but just to give some sense,
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01:06
the green part of the network
we call Smalltimore,
we call Smalltimore,
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zeleni dio mreže ćemo
nazvati Smalltimore,
nazvati Smalltimore,
01:08
for those of us that inhabit it,
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zbog nas koji tamo stanujemo,
01:10
because it seems as though
we're living in a very small town.
we're living in a very small town.
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jer se čini kao da živimo
u vrlo malom gradu.
u vrlo malom gradu.
01:13
We see the same people
over and over again,
over and over again,
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Stalno viđamo jedne te iste ljude,
01:15
but that's because
we're not really exploring
we're not really exploring
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ali to je jer zapravo ne istražujemo
01:17
the full depth and breadth of the city.
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punu dubinu i širinu grada.
01:20
On the other end of the network,
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S druge strane mreže,
01:21
you have folks who are interested
in things like hip-hop music
in things like hip-hop music
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imate ljude koje zanimaju
stvari poput hip-hop glazbe
stvari poput hip-hop glazbe
01:24
and they even identify with living
in the DC/Maryland/Virginia area
in the DC/Maryland/Virginia area
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i čak se identificiraju sa životom
u okolini DC/Maryland/Virginia-e
u okolini DC/Maryland/Virginia-e
01:28
over, say, the Baltimore city
designation proper.
designation proper.
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prije nego sa životom
u okolini samog Baltimorea.
u okolini samog Baltimorea.
01:32
But in the middle, you see that there's
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Ali u sredini vidite da postoji
01:35
something that connects
the two communities together,
the two communities together,
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nešto što povezuje dvije zajednice,
01:37
and that's sports.
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a to je sport.
01:38
We have the Baltimore Orioles,
the Baltimore Ravens football team,
the Baltimore Ravens football team,
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Imamo Baltimore Orioles,
Baltimore Ravens ekipe američkog nogometa,
Baltimore Ravens ekipe američkog nogometa,
01:41
Michael Phelps, the Olympian.
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olimpijca Michalea Phelpsa.
01:42
Under Armour, you may have heard of,
is a Baltimore company,
is a Baltimore company,
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'Under Armour', možda ste čuli
to je kompanija iz Baltimora,
to je kompanija iz Baltimora,
01:45
and that community of sports
acts as the only bridge
acts as the only bridge
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i ta sportska zajednica funkcionira
kao jedini most
kao jedini most
01:48
between these two ends of the network.
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između ova dva kraja mreže.
01:50
Let's take a look at San Francisco.
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Pogledajmo San Francisco.
01:52
You see something a little bit
different happening in San Francisco.
different happening in San Francisco.
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Vidite da se u San Franciscu događa
nešto malo drugačije.
nešto malo drugačije.
S jedne strane, imate dijelove s
medijima, politikom i vijestima
medijima, politikom i vijestima
01:55
On the one hand, you do have
the media, politics and news lobe
the media, politics and news lobe
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02:00
that tends to exist
in Baltimore and other cities,
in Baltimore and other cities,
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koji postoje i u Baltimoreu
i u drugim gradovima,
i u drugim gradovima,
02:02
but you also have this
very predominant group
very predominant group
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ali imate i ovu grupu koja prevladava,
02:04
of geeks and techies that are sort of
taking over the top half of the network,
taking over the top half of the network,
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grupu štrebera i ljubitelja tehnologije
koji su na gornjoj polovici mreže,
koji su na gornjoj polovici mreže,
02:09
and there's even a group
that's so distinct and clear
that's so distinct and clear
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i čak postoji grupa
koja je toliko jasno odvojena
koja je toliko jasno odvojena
02:11
that we can identify it
as Twitter employees,
as Twitter employees,
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i koju možemo identificirati kao
zaposlenike Twittera,
zaposlenike Twittera,
02:14
next to the geeks, in between
the gamers and the geeks,
the gamers and the geeks,
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pored štrebera,
između gamera i štrebera,
između gamera i štrebera,
02:17
at the opposite end
of the hip-hop spectrum.
of the hip-hop spectrum.
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nasuprot hip-hop spektra.
02:20
So you can see, though,
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Ipak možete vidjeti
02:22
that the tensions that we've
heard about in San Francisco
heard about in San Francisco
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da su istinite tenzije
koje smo čuli za San Francisco
koje smo čuli za San Francisco
02:24
in terms of people being
concerned about gentrification
concerned about gentrification
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što se tiče brige ljudi
zbog gentrifikacije
zbog gentrifikacije
i svih novih tehnoloških tvrtki
koje donose novo bogatstvo
koje donose novo bogatstvo
02:27
and all the new tech companies
that are bringing new wealth
that are bringing new wealth
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02:30
and settlement into the city are real,
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i naseljavanje grada,
02:32
and you can actually see
that documented here.
that documented here.
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i to zapravo ovdje imate dokumentirano.
02:34
You can see the LGBT community
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Možete vidjeti kako se LGBT zajednica
02:36
is not really getting along
with the geek community that well,
with the geek community that well,
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baš i ne slaže najbolje
sa zajednicom štrebera,
sa zajednicom štrebera,
02:40
the arts community, the music community.
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zajednicom umjetnika i glazbenika.
02:42
And so it leads to things like this.
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To dovodi do ovakvih stvari.
02:44
["Evict Twitter"]
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["Izbacite Twitter"]
02:45
Somebody sent me this photo
a few weeks ago,
a few weeks ago,
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Neko mi je poslao ovu sliku
prije nekoliko tjedana
prije nekoliko tjedana
02:46
and it shows what is happening
on the ground in San Francisco,
on the ground in San Francisco,
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i tu se vidi što se događa
u San Franciscu,
u San Franciscu,
02:49
and I think you can
actually try to understand that
actually try to understand that
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i mislim da možete zapravo
razumijeti ovo
razumijeti ovo
02:52
through looking at a map like this.
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kroz gledanje mapa poput ove.
02:53
Let's take a look at Rio de Janeiro.
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Pogledajmo Rio de Janeiro.
Proteklih nekoliko tjedana skupljao
sam podatke o Riju,
sam podatke o Riju,
02:55
I spent the last few weeks
gathering data about Rio,
gathering data about Rio,
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02:58
and one of the things
that stood out to me about this city
that stood out to me about this city
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i jedna od stvari koja se istaknula
u vezi s ovim gradom
u vezi s ovim gradom
03:00
is that everything's
really kind of mixed up.
really kind of mixed up.
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jest da je sve nekako izmiješano.
03:03
It's a very heterogenous city in a way
that Baltimore or San Francisco is not.
that Baltimore or San Francisco is not.
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To je veoma heterogen grad na način
na koji Baltimore i San Francisco nisu.
na koji Baltimore i San Francisco nisu.
03:07
You still have the lobe of people involved
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Još uvijek imate grupe ljudi koji su
povezani
povezani
03:09
with government, newspapers,
politics, columnists.
politics, columnists.
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s vladom, novinama,
politikom, kolumniste.
politikom, kolumniste.
03:11
TEDxRio is down in the lower right,
right next to bloggers and writers.
right next to bloggers and writers.
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TEDxRio je u donjem lijevom kutu,
neposerdno pored blogera i pisaca.
neposerdno pored blogera i pisaca.
03:15
But then you also have this
tremendous diversity of people
tremendous diversity of people
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Ali onda imate i ovu nevjerojatnu
raznovrsnost ljudi
raznovrsnost ljudi
03:18
that are interested
in different kinds of music.
in different kinds of music.
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koje zanimaju različite vrste glazbe.
Ovdje su predstavljeni
čak i sljedbenici Justina Bibera.
čak i sljedbenici Justina Bibera.
03:20
Even Justin Bieber fans
are represented here.
are represented here.
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03:22
Other boy bands, country singers,
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Drugi boy bendovi, country pjevači,
03:25
gospel music, funk and rap
and stand-up comedy,
and stand-up comedy,
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gospel glazba, funk i rap
i stand-up komedija,
i stand-up komedija,
03:28
and there's even a whole section
around drugs and jokes.
around drugs and jokes.
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i tu je čak i cijela sekcija
vezana uz drogu i šale.
vezana uz drogu i šale.
03:31
How cool is that?
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Zar to nije super?
03:32
And then the Flamengo football team
is also represented here.
is also represented here.
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Tu je predstavljen
i nogometni tim Flamenga.
i nogometni tim Flamenga.
03:35
So you have that same kind of spread
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Imate istu vrstu rasprostranjenosti
03:38
of sports and civics
and the arts and music,
and the arts and music,
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sporta i građanskih organizacija,
umjetnosti i glazbe,
umjetnosti i glazbe,
03:40
but it's represented
in a very different way,
in a very different way,
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ali to je sve predstavljeno
na prilično drugačiji način,
na prilično drugačiji način,
03:43
and I think that maybe fits
with our understanding of Rio
with our understanding of Rio
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i mislim kako se to možda uklapa
s našim viđenjem Rija
s našim viđenjem Rija
03:46
as being a very multicultural,
musically diverse city.
musically diverse city.
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kao vrlo multikulturalnog,
glazbeno raznovrsnog grada.
glazbeno raznovrsnog grada.
03:50
So we have all this data.
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Imamo sve te podatke.
To je nevjerojatno bogat skup podataka
koji sada imamo o gradovima,
koji sada imamo o gradovima,
03:53
It's an incredibly rich set of data
that we have about cities now,
that we have about cities now,
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03:57
maybe even richer than any data set
that we've ever had before.
that we've ever had before.
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možda čak i bogatiji od bilo kojeg
skupa podataka kojeg smo imali do sada.
skupa podataka kojeg smo imali do sada.
04:00
So what can we do with it?
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Što možemo napraviti s time?
04:02
Well, I think the first thing
that we can try to understand
that we can try to understand
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Mislim da prvo možemo pokušati razumijeti
04:05
is that segregation is a social construct.
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da je segregacija samo konstrukt društva.
04:07
It's something that we choose to do,
and we could choose not to do it,
and we could choose not to do it,
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To je nešto što biramo raditi,
i možemo izabrati da to ne radimo,
i možemo izabrati da to ne radimo,
04:10
and if you kind of think about it,
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i ako razmislite o tome,
04:12
what we're doing with this data
is aiming a space telescope at a city
is aiming a space telescope at a city
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s ovim podacima ciljamo
svemirskim teleskopom u grad
svemirskim teleskopom u grad
04:16
and looking at it as if was
a giant high school cafeteria,
a giant high school cafeteria,
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i gledamo na njega poput
ogromne kantine u srednjoj školi,
ogromne kantine u srednjoj školi,
04:19
and seeing how everybody arranged
themselves in a seating chart.
themselves in a seating chart.
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i gledamo u kojem rasporedu svi sjede.
04:22
Well maybe it's time to shake up
the seating chart a little bit.
the seating chart a little bit.
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Možda je vrijeme da malo promiješamo
taj raspored sjedenja.
taj raspored sjedenja.
04:26
The other thing that we start to realize
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Druga stvar koju smo počeli shvaćati
04:28
is that race is a really
poor proxy for diversity.
poor proxy for diversity.
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jest kako je rasa zapravo loša zamjena
za raznovrsnost.
za raznovrsnost.
04:31
We've got people represented
from all different types of races
from all different types of races
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Imamo ljude iz svih mogućih rasa
04:34
across the entire map here --
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preko cijele mape -
04:36
only looking at race
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gledajući samo na rasu,
ne doprinosimo svom
razvoju raznovrsnosti.
razvoju raznovrsnosti.
04:39
doesn't really contribute to
our development of diversity.
our development of diversity.
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04:41
So if we're trying to use diversity
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Tako da, ako pokušavamo koristiti
raznovrsnost
raznovrsnost
04:43
as a way to tackle some of our
more intractable problems,
more intractable problems,
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kao način borbe s nekim
od naših tvrdoglavijih problema,
od naših tvrdoglavijih problema,
04:46
we need to start to think
about diversity in a new way.
about diversity in a new way.
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moramo početi razmišljati
o raznovrsnosti na drugi način.
o raznovrsnosti na drugi način.
04:49
And lastly, we have the ability to create
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I konačno, imamo sposobnost stvarati
intervencije kako bismo počeli s
preoblikovanjem svojih gradova na nov način
preoblikovanjem svojih gradova na nov način
04:53
interventions to start to reshape
our cities in a new way,
our cities in a new way,
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04:56
and I believe that if
we have that capability,
we have that capability,
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i vjerujem da ako imamo tu sposobnost,
04:59
we may even bear some
responsibility to do so.
responsibility to do so.
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možda čak imamo
i neku odgovornost da to napravimo.
i neku odgovornost da to napravimo.
05:02
So what is a city?
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Dakle, što je grad?
05:03
I think some might say that it is
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Mislim da bi neki rekli
05:06
a geographical area or a collection
of streets and buildings,
of streets and buildings,
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da je to geografsko područje
ili skup ulica i zgrada,
ili skup ulica i zgrada,
05:09
but I believe that a city
is the sum of the relationships
is the sum of the relationships
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ali ja verujem da je grad zbir veza ljudi
05:12
of the people that live there,
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koji u njemu žive,
05:13
and I believe that if we can start to
document those relationships in a real way
document those relationships in a real way
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i vjerujem da ako možemo započeti
dokumentirati te veze na stvaran način,
dokumentirati te veze na stvaran način,
05:19
then maybe we have a real shot
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onda možda imamo realnu priliku
05:21
at creating those kinds of cities
that we'd like to have.
that we'd like to have.
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stvoriti onu vrstu grada
kakav bismo željeli imati.
kakav bismo željeli imati.
05:24
Thank you.
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Hvala vam.
(Pljesak)
05:25
(Applause)
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ABOUT THE SPEAKER
Dave Troy - TechnologistThe co-host of TEDxMidAtlantic, Dave Troy is a serial entrepreneur and a data-viz fan.
Why you should listen
Dave Troy is a serial entrepreneur and community activist in Baltimore, Maryland. He is CEO and product architect at 410 Labs, maker of the popular e-mail management tool Mailstrom.co. He has been acknowledged by the founding team at Twitter as the first developer to utilize the Twitter API, with his project “Twittervision,” which was featured in the 2008 MoMA exhibition “Design and the Elastic Mind.” His crowdsourced project Peoplemaps.org uses social network data to map cities. He is also organizer of TEDxMidAtlantic and is passionate about data, cities, and entrepreneurship.
Read his post, "The Math Behind Peoplemaps."
Dave Troy | Speaker | TED.com