ABOUT THE SPEAKER
Kate Stone - Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products.

Why you should listen

Born in Cheshire, England and the child of a continent-hopping engineer, Kate Stone was often left to her own devices among some of the world's most disparate cultures. Whether learning to cook rice from Gurkhas or spending time alongside a garageful of car repairmen in Borneo, Stone quickly learned that nontraditional problem-solving was often the very best kind.

At 20, Stone moved to Australia and eventually to the outback, where she was soon herding 22,000 sheep on a 120,000-acre farm. She then returned to England and began her studies in electronics at Salford University, before being recruited to do her PhD work in physics at Cambridge's Cavendish Laboratory, where her focus on moving electrons eventually led to the creation of her groundbreaking company, Novalia.

At Novalia, Stone says: "The work of my team and myself is the realization of my childhood fascinations. We put electronics into paper, and paper is all around us." Stone sees herself as a "creative scientist," blending art and science to create startling fusions of new and old technology. In addition to her work with Novalia, Stone is a member of the Editors Code of Practice committee.

More profile about the speaker
Kate Stone | Speaker | TED.com
TED2018

Kate Stone: The press trampled on my privacy. Here's how I took back my story

Kate Stone: Novinari su pregazili moju privatnost. Evo kako sam uzela natrag svoju priču

Filmed:
1,426,735 views

Nakon strašne nesreće koja ju je stavila u naslove tabloida, Kate Stone je pronašla način da preuzme kontrolu nad svojom pričom -- te pomogne i drugima da ne izgube svoju privatnost. Poslušajte kako je vratila svoju priču u ovom osobnom govoru natopljenom humorom i hrabrošću.
- Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products. Full bio

Double-click the English transcript below to play the video.

00:13
FivePet yearsgodina agoprije, I stoodstajao on the TEDTED stagefaza,
and I spokegovorio about my work.
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Prije pet godina, stajala sam
na TED pozornici i pričala o svom radu.
00:17
But one yeargodina laterkasnije,
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Ali godinu dana kasnije,
00:18
I had a terribleužasan accidentnesreća as I left a pubpub
one darkmrak night with friendsprijatelji,
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imala sam groznu nesreću izlazeći iz puba
s prijateljima jedne tamne noći,
00:22
in ScotlandŠkotska.
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u Škotskoj.
00:23
As we followedslijedi the pathstaza throughkroz a forestšuma,
I suddenlyiznenada feltosjećala a massivemasivan thudtup udarac,
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Kako smo pratili put kroz šumu,
odjednom sam osjetila jak udarac,
00:28
then a seconddrugi thudtup udarac,
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onda još jedan udarac
00:29
and I fellpao to the groundtlo.
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i pala sam na tlo.
00:31
I had no ideaideja what had hithit me.
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Nisam imala pojma što me udarilo.
00:34
I laterkasnije foundpronađeno out that when
the gatevrata was openedotvori on a gardenvrt,
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Nakon toga sam saznala
da kad su se vrata vrta otvorila,
00:38
a wilddivlji stagJelena stampededstampedo alonguz the pathstaza
and ranran straightravno into me.
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divlji jelen je pretrčao put
i naletio na mene.
00:44
Its antlerRog penetratedprodrla my tracheadušnik
and my esophagusjednjak
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Njegov rog mi je probio dušnik i jednjak,
00:47
and stoppedprestao at my spinalspinalni cordvrpca
and fracturedprijelom my neckvrat.
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zaustavio se na mojoj leđnoj moždini
i uzrokovao prijelom vrata.
Moja najbolja prijateljica
me pronašla kako ležim na tlu,
00:51
My bestnajbolje friendprijatelj foundpronađeno me
lyinglaganje on the floorkat,
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00:53
gurglinggurgling for help
throughkroz a holerupa in my neckvrat.
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grgljajući za pomoć
kroz rupu na mom vratu.
00:56
And we lockedzaključan eyesoči,
and althoughiako I couldn'tne mogu speakgovoriti,
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Pogledi su nam se susreli
i iako nisam mogla pričati,
00:59
she could understandrazumjeti what I was thinkingmišljenje.
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mogla je razumjeti što sam mislila.
01:01
And she told me, "Just breathedisati."
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I rekla mi je: "Samo diši."
01:04
And so, whilstdok focusingfokusiranje on my breathdah,
I had a strongjak senseosjećaj of calmnesssmirenost,
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I tako, dok sam se koncentrirala na dah,
imala sam snažan osjećaj mira,
01:08
but I was certainsiguran that I was going to dieumrijeti.
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ali bila sam sigurna da ću umrijeti.
01:11
SomehowNekako, I was contentsadržaj with this,
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Nekako, bila sam pomirena s tim,
01:12
because I've always triedpokušala
to do my bestnajbolje in life wheneverkada I can.
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jer sam uvijek probala činiti
najbolje u životu kadgod sam mogla.
01:15
So I just continuedi dalje to enjoyuživati eachsvaki breathdah
as one more momenttrenutak --
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Tako sam samo nastavila uživati u svakom
dahu kao svakom sljedećem trenutku,
01:19
one breathdah in and one breathdah out.
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jedan udisaj i jedan izdisaj.
01:21
An ambulancehitna pomoć camedošao,
I was still fullypotpuno conscioussvjestan,
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Došlo je vozilo hitne pomoći
i još uvijek sam bila svjesna
01:24
and I analyzedanaliziraju everything on the journeyputovanje,
because I'm a scientistnaučnik:
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i analizirala sam sve putem
jer sam znanstvenica:
01:27
the soundzvuk of the tiresgume on the roadcesta,
the frequencyfrekvencija of the streetulica lightssvjetla
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zvuk guma na cesti,
učestalost uličnih svjetala
01:30
and eventuallyeventualno, the cityGrad streetulica lightssvjetla.
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i, napokon, svjetla gradskih ulica.
01:32
And I thought, "Maybe I will survivepreživjeti."
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I mislila sam:" Možda ću preživjeti."
01:35
And then I passedprošao out.
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I onda sam se onesvijestila.
01:38
I was stabilizedstabiliziran at a locallokalne hospitalbolnica
and then airliftedlistove to GlasgowGlasgow,
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Stabilizirali su me u bolnici
i onda zračno prevezli u Glasgow,
01:42
where they reconstructedrekonstruirana my throatgrlo
and put me in a comaKomu.
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gdje su mi rekonstruirali grlo
i stavili me u komu.
01:46
And while I was in the comaKomu,
I had manymnogi alternateAlternativna realitiesstvarnosti.
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I dok sam bila u komi,
imala sam puno naizmjeničnih stvarnosti.
01:49
It was like a crazylud mixmiješati
of "WestworldNaš" and "BlackCrna MirrorOgledalo."
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To je bio ludi miks
"Westworld"-a i "Black Mirror"-a.
01:53
But that's a wholečitav other storypriča.
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Ali, to je sasvim druga priča.
01:56
My locallokalne TVTV stationstanica reportedizvijestio liveživjeti
from outsideizvan the hospitalbolnica
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Moja lokalna TV postaja je izvještavala
uživo ispred bolnice
01:59
of a CambridgeCambridge scientistnaučnik
who was in a comaKomu,
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o znanstvenici s Cambridgea koja je u komi
02:03
and they didn't know
if she would liveživjeti or dieumrijeti or walkhodati or talk.
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i nisu znali hoće li preživjeti,
umrijeti, hodati ili pričati.
02:07
And a weektjedan laterkasnije,
I wokeprobudio up from that comaKomu.
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Tjedan dana kasnije
probudila sam se iz kome.
02:12
And that was the first giftdar.
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I to je bio prvi dar.
02:14
Then I had the giftdar to think,
the giftdar to movepotez,
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Onda sam dobila
dar razmišljanja, dar kretanja,
02:17
the giftdar to breathedisati
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dar disanja
02:19
and the giftdar to eatjesti and to drinkpiće.
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i dar da mogu jesti i piti.
02:21
That tookuzeo threetri and a halfpola monthsmjeseci.
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Za to mi je trebalo tri i pol mjeseca.
02:24
But there was one thing
that I never got back, thoughiako,
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Ali ima jedna stvar koja
mi se nikada nije vratila,
a to je moja privatnost.
02:26
and that was my privacyprivatnost.
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02:28
The tabloidtabloida presstisak
madenapravljen the storypriča about genderrod.
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Tabloidi su cijelu priču
pretvorili u priču o spolu.
02:31
Look -- I'm transgendertransrodna osoba,
it's not that bigvelika a dealdogovor.
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Gledajte -- ja sam transeksualna
i to nije neka velika stvar.
02:34
Like, my hairdlaka colorboja or my shoecipela sizeveličina
is way more interestingzanimljiv.
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Boja moje kose ili veličina stopala
je daleko zanimljivija.
02:39
When I last spokegovorio here --
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Kad sam zadnji puta ovdje pričala --
02:40
(ApplausePljesak)
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(Pljesak)
Kada sam zadnji puta ovdje pričala --
02:42
When I last spokegovorio here --
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02:43
(ApplausePljesak)
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(Pljesak)
02:44
at TEDTED, I didn't talk about it,
because it's boringdosadan.
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na TED-u, nisam pričala o tome
jer je to dosadno.
02:47
And one ScottishŠkotski newspapernovine
ranran with the headlinenaslov:
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A jedne škotske novine su odabrale naslov:
02:50
"SexSeks SwapZamijeni ScientistZnanstvenik GoredKojeg je by StagJelena."
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"Znanstvenicu kojoj je promjenjen spol
jelen ranjava u grlo."
02:53
And fivepet othersdrugi did similarsličan things.
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I još pet drugih
je napravilo sličnu stvar.
02:55
And for a minuteminuta, I was angryljut.
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Na minutu, bila sam ljuta.
02:57
But then I foundpronađeno my calmsmiriti placemjesto.
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Ali onda sam našla svoje mirno mjesto.
02:59
And what ranran throughkroz my headglava was,
"They'veSu crossedprešao the wrongpogrešno womanžena,
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I kroz glavu mi je prolazilo,
"Razljutili su krivu ženu
03:02
and they're not going to know
what's hithit them."
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i neće znati što ih je snašlo"
03:05
(LaughterSmijeh)
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(Smijeh)
03:06
I'm a kindnessljubaznost ninjaNinja.
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Ja sam ninja nježnosti.
03:08
I don't really know what a ninjaNinja does,
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Ne znam baš što ninja radi,
03:10
but to me, they slipskliznuti throughkroz the shadowssjene,
crawlpuzati throughkroz the sewerskanalizacija,
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ali po meni, kreću se među sjenama,
pužu kroz kanalizaciju,
03:13
skippreskočiti acrosspreko the rooftopskrovovi,
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preskaču krovove
03:14
and before you know it,
they're behindiza you.
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i prije nego to shvatite, već su iza vas.
Ne pojavljuju se s vojskom ili žalbom
03:16
They don't turnskretanje up
with an armyvojska or complainžaliti se,
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i potpuno su fokusirani na plan.
03:18
and they're laser-focusedfokusiran laserski on a planplan.
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03:20
So when I laypoložiti in my hospitalbolnica bedkrevet,
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Dok sam ležala u bolničkom krevetu,
03:22
I thought of my planplan
to help reducesmanjiti the chancesšanse
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smišljala sam plan kako smanjiti šanse
03:25
of them doing this to somebodyneko elsedrugo,
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da to naprave nekom drugom,
03:27
by usingkoristeći the systemsistem as is, and payingplaćati
the pricecijena of sacrificingžrtvovanja my privacyprivatnost.
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koristeći sustav kakav jest i plaćajući
cijenu žrtvovanja svoje privatnosti.
03:32
What they told one millionmilijuna people,
I will tell 10 millionmilijuna people.
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Što su oni rekli milijun ljudi,
ja ću reći 10 milijuna.
03:36
Because when you're angryljut,
people defendbraniti themselvesse.
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Zato što kad su ljuti, ljudi se brane.
03:39
So I didn't attacknapad them,
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Tako ih nisam napala
03:40
and they were defenselessbez obrane.
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i bili su bez obrane.
03:42
I wrotenapisao kindljubazan and calmsmiriti lettersslova
to these newspapersnovine.
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Pisala sam ljubazna i mirna pisma
tim novinama.
03:46
And The SunSunce newspapernovine,
the kindljubazan of "FoxLisica NewsVijesti" of the UKVELIKA BRITANIJA,
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I novine "The Sun",
nešto kao "Fox News" u UK,
03:49
thankedzahvalio me for my "reasonedzaključio approachpristup."
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zahvalile su mi na mom
"razumnom pristupu".
03:52
I askedpitao for no apologyisprika,
no retractionpovlačenje, no moneynovac,
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Nisam tražila ispriku,
povlačenje teksta, novac,
03:56
just an acknowledgmentpriznanje
that they brokerazbio theirnjihov ownvlastiti rulespravila,
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samo priznanje da su prekršili
svoja vlastita pravila
03:59
and what they did was just wrongpogrešno.
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i da je to što su učinili krivo.
04:03
And on this journeyputovanje,
I startedpočeo to learnnaučiti who they are,
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Na ovom putovanju
počela sam učiti tko su oni,
04:06
and they beganpočeo to learnnaučiti who I am.
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a oni su počeli učiti tko sam ja.
04:08
And we actuallyzapravo becamepostao friendsprijatelji.
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I stvarno smo postali prijatelji.
04:10
I've even had a fewnekoliko glassesnaočale of winevino
with PhilippaFilipa from The SunSunce sinceod then.
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Čak sam od tada popila par čaša vina
s Philippom iz "The Sun"-a.
04:15
And after threetri monthsmjeseci, they all agreeddogovoren,
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Nakon tri mjeseca, svi su se složili
04:17
and the statementsizjava
were publishedObjavljeno on a FridayPetak,
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i izjave su objavljene u petak
i to je bio kraj toga.
04:19
and that was the endkraj of that.
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Ili su bar oni tako mislili.
04:21
Or so they thought.
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04:22
On the SaturdaySubota,
I wentotišao on the eveningvečer newsvijesti,
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U subotu sam bila na večernjim vijestima
04:25
with the headlinenaslov "SixŠest NationalNacionalne
NewspapersNovine AdmitPriznati They Were WrongU redu."
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s naslovom "Šest državnih novina
priznaje da su bili u krivu".
04:29
And the anchorsidro said to me,
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Voditelj mi je rekao,
04:31
"But don't you think
it's our jobposao as journalistsnovinari
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"ne mislite li da je naš posao
kao novinara
04:33
to sensationalizesensationalize a storypriča?"
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napraviti senzaciju od priče?"
04:35
And I said, "I was layingpolaganje
on a forestšuma floorkat, goredkojeg je by a stagJelena.
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A ja sam rekla "Ležala sam na tlu šume,
jelen mi je probio grlo.
04:40
Is that not sensationalsenzacionalno enoughdovoljno?"
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Zar to nije dovoljna senzacija?"
04:42
(LaughterSmijeh)
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(Smijeh)
04:44
And I was now writingpisanje the headlinesNaslovi.
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I sad sam ja pisala naslovnice.
04:46
My favoriteljubimac one was,
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Moja omiljena je bila,
04:48
"The stagJelena trampledgazi on my throatgrlo,
and the presstisak trampledgazi on my privacyprivatnost."
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"Jelen mi je pregazio grlo,
novinari su pregazili moju privatnost."
04:52
It was the mostnajviše readčitati piecekomad
of BBCBBC NewsVijesti onlinena liniji that day.
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Bio je to najčitaniji članak
na BBC News online tog dana.
04:55
And I was kindljubazan of havingima funzabava.
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Zabavljala sam se na puno načina.
04:58
And by the endkraj of my weektjedan of mediamedia,
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Do kraja mog tjedna u medijima,
05:00
I startedpočeo to use my newfoundnovootkrivena
voiceglas and platformplatforma
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počela sam koristiti svoj
novostečeni glas i platformu
05:03
to spreadširenje a messageporuka of love and kindnessljubaznost.
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da proširimo poruku ljubavi i dobrote.
05:05
And when I had the minuteminuta
of angerbijes and hatredmržnja
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I kad sam imala minutu bijesa i mržnje
05:08
towardsza those presstisak and journalistsnovinari,
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prema tim novinarima i tisku,
05:10
I had to identifyidentificirati my innerunutrašnji
bigotrynetrpeljivost towardsza them.
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morala sam prepoznati svoju
unutrašnju netrpeljivost prema njima.
05:15
And I had to meetsastati and speakgovoriti
with these people
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I morala sam se susresti
i pričati s tim ljudima
05:17
withoutbez judgmentpresuda.
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bez osude.
05:19
I had to let myselfsebe understandrazumjeti them,
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Morala sam dopustiti sebi da ih razumijem,
05:21
and in returnpovratak, they beganpočeo
to understandrazumjeti me.
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a zauzvrat, počeli su i oni mene shvaćati.
05:24
Well, sixšest monthsmjeseci laterkasnije, they askedpitao me
to joinpridružiti the committeeodbor
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Pa, šest mjeseci kasnije, pitali su me
da se pridružim odboru
05:27
that regulatesregulira the presstisak.
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koji uređuje novinarstvo.
05:30
And a fewnekoliko timesputa a yeargodina,
I sipgutljaj teačaj and dipumak biscuitskeksi
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Par puta godišnje,
pijem čaj i umačem keksiće
05:34
with the likessviđa of DailyDnevne MailE-pošte editorurednik
PaulPavao DacreDacre, who sayskaže to me,
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s ljudima poput urednika Daily Maila,
Paula Dacrea, koji mi kaže,
05:37
"So, KateKate, how have
your last fewnekoliko monthsmjeseci been?"
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"Kate, kako je prošlo tvojih
zadnjih par mjeseci?"
05:40
And I respectpoštovanje them.
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I poštujem ih.
05:42
And I'm now one of threetri
membersčlanovi of the publicjavnost
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I ja sam sad jedan
od tri člana iz javnosti
05:44
who has a seatsjedalo at the tablestol --
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koja ima svoje mjesto za stolom,
05:46
not because I'm differentdrugačiji,
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ne zato jer sam drugačija,
05:47
but because my voiceglas countsbroji,
just like anybodyiko elsedrugo.
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nego jer se moj glas računa,
kao i bilo čiji drugi.
05:51
And the ironyironija is,
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Ironija je
05:53
everysvaki now and again, I'm askedpitao
to visitposjetiti those printingtiskanje pressespreše
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što me svako malo zovu
da posjetim te tiskarske strojeve
05:56
of this decliningu opadanju industryindustrija,
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ove industrije koja je u padu,
05:57
because some people think
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jer neki ljudi misle
05:59
that the technologytehnologija I spokegovorio about here,
last time at TEDTED, my interactiveinteraktivni printotisak,
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da tehnologija o kojoj sam pričala zadnji
put na TED-u, moj interaktivni print,
06:04
mightmoć actuallyzapravo help saveuštedjeti them.
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bi mogla pomoći spasiti ih.
06:07
So bewareČuvajte se of your innerunutrašnji bigotBigot,
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Pazite se svojih unutarnjih predrasuda
06:09
and make friendsprijatelji from your enemiesNeprijatelji.
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i od svojih neprijatelja
stvorite prijatelje.
06:12
Thank you.
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Hvala Vam.
06:13
(ApplausePljesak)
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(Pljesak)
Translated by Nikolina Daka
Reviewed by Sanda Liker

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ABOUT THE SPEAKER
Kate Stone - Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products.

Why you should listen

Born in Cheshire, England and the child of a continent-hopping engineer, Kate Stone was often left to her own devices among some of the world's most disparate cultures. Whether learning to cook rice from Gurkhas or spending time alongside a garageful of car repairmen in Borneo, Stone quickly learned that nontraditional problem-solving was often the very best kind.

At 20, Stone moved to Australia and eventually to the outback, where she was soon herding 22,000 sheep on a 120,000-acre farm. She then returned to England and began her studies in electronics at Salford University, before being recruited to do her PhD work in physics at Cambridge's Cavendish Laboratory, where her focus on moving electrons eventually led to the creation of her groundbreaking company, Novalia.

At Novalia, Stone says: "The work of my team and myself is the realization of my childhood fascinations. We put electronics into paper, and paper is all around us." Stone sees herself as a "creative scientist," blending art and science to create startling fusions of new and old technology. In addition to her work with Novalia, Stone is a member of the Editors Code of Practice committee.

More profile about the speaker
Kate Stone | Speaker | TED.com

Data provided by TED.

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