TED2018
Kate Stone: The press trampled on my privacy. Here's how I took back my story
Kate Stone: Tisk je poteptal mojo zasebnost. Tako sem svojo zgodbo dobila nazaj.
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Readability: 3.2
1,426,735 views
Ko se je po strašni nesreči znašla v naslovih tabloidov, je Kate Stone našla način, kako nadzorovati svojo zgodbo in pomagati, da ne bi tudi drugi izgubili svoje zasebnosti. Izvedite, kako je zahtevala svojo zgodbo nazaj, v tem osebnem govoru, prepojenem s humorjem in pogumom.
Kate Stone - Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products. Full bio
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products. Full bio
Double-click the English transcript below to play the video.
00:13
Five years ago, I stood on the TED stage,
and I spoke about my work.
and I spoke about my work.
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Pred petimi leti sem stala na TED odru
in govorila o svojem delu.
in govorila o svojem delu.
00:17
But one year later,
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A eno leto kasneje
00:18
I had a terrible accident as I left a pub
one dark night with friends,
one dark night with friends,
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sem imela strašno nesrečo, ko sem neke
noči s prijatelji zapuščala gostilno
noči s prijatelji zapuščala gostilno
00:22
in Scotland.
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na Škotskem.
00:23
As we followed the path through a forest,
I suddenly felt a massive thud,
I suddenly felt a massive thud,
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Ko smo hodili po poti skozi gozd,
sem nenadoma začutila močan udarec,
sem nenadoma začutila močan udarec,
00:28
then a second thud,
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potem še enega
00:29
and I fell to the ground.
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in padla sem na tla.
00:31
I had no idea what had hit me.
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Pojma nisem imela, kaj me je zadelo.
00:34
I later found out that when
the gate was opened on a garden,
the gate was opened on a garden,
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Kasneje sem izvedela, da je, ko so
se odprla vrata na vrt,
se odprla vrata na vrt,
00:38
a wild stag stampeded along the path
and ran straight into me.
and ran straight into me.
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divji jelen zdirjal po poti
in se zaletel točno vame.
in se zaletel točno vame.
00:44
Its antler penetrated my trachea
and my esophagus
and my esophagus
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Njegovi rogovi so prebodli
moj sapnik in požiralnik,
moj sapnik in požiralnik,
00:47
and stopped at my spinal cord
and fractured my neck.
and fractured my neck.
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se ustavili pri moji hrbtenici
ter mi zlomili vrat.
ter mi zlomili vrat.
00:51
My best friend found me
lying on the floor,
lying on the floor,
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Najboljša prijateljica me je našla
na tleh,
na tleh,
00:53
gurgling for help
through a hole in my neck.
through a hole in my neck.
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ko sem hropela na pomoč
skozi luknjo v vratu.
skozi luknjo v vratu.
00:56
And we locked eyes,
and although I couldn't speak,
and although I couldn't speak,
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Spogledali sva se in čeprav
nisem mogla govoriti,
nisem mogla govoriti,
00:59
she could understand what I was thinking.
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me je lahko razumela, kaj mislim.
01:01
And she told me, "Just breathe."
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Rekla mi je: "Samo dihaj."
01:04
And so, whilst focusing on my breath,
I had a strong sense of calmness,
I had a strong sense of calmness,
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Tako sem, medtem ko sem se koncentrirala
na dihanje, imela močan občutek miru,
na dihanje, imela močan občutek miru,
01:08
but I was certain that I was going to die.
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a bila sem prepričana, da bom umrla.
01:11
Somehow, I was content with this,
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Nekako sem se sprijaznila s tem,
01:12
because I've always tried
to do my best in life whenever I can.
to do my best in life whenever I can.
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ker sem vedno v življenju poskušala
narediti najbolje, kar zmorem.
narediti najbolje, kar zmorem.
01:15
So I just continued to enjoy each breath
as one more moment --
as one more moment --
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Tako sem še naprej uživala v vsakem
vdihu kot v še enem trenutku -
vdihu kot v še enem trenutku -
01:19
one breath in and one breath out.
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en vdih in en izdih.
01:21
An ambulance came,
I was still fully conscious,
I was still fully conscious,
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Rešilec je prišel, še vedno sem
bila pri zavesti
bila pri zavesti
01:24
and I analyzed everything on the journey,
because I'm a scientist:
because I'm a scientist:
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in analizirala vse na poti,
ker sem znanstvenica:
ker sem znanstvenica:
01:27
the sound of the tires on the road,
the frequency of the street lights
the frequency of the street lights
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zvoke gum na cesti, pogostnost semaforjev
01:30
and eventually, the city street lights.
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in nazadnje mestne ulične svetilke.
01:32
And I thought, "Maybe I will survive."
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In pomislila sem: "Mogoče bom preživela."
01:35
And then I passed out.
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Potem sem omedlela.
01:38
I was stabilized at a local hospital
and then airlifted to Glasgow,
and then airlifted to Glasgow,
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V lokalni bolnici so me stabilizirali
in potem z letalom prepeljali v Glasgow,
in potem z letalom prepeljali v Glasgow,
01:42
where they reconstructed my throat
and put me in a coma.
and put me in a coma.
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kjer so rekonstruirali moje grlo
in me dali v komo.
in me dali v komo.
01:46
And while I was in the coma,
I had many alternate realities.
I had many alternate realities.
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Medtem ko sem bila v komi,
sem imela mnoge različne resničnosti.
sem imela mnoge različne resničnosti.
01:49
It was like a crazy mix
of "Westworld" and "Black Mirror."
of "Westworld" and "Black Mirror."
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Bilo je kot nora mešanica nadaljevank
Westworld in Black Mirror.
Westworld in Black Mirror.
01:53
But that's a whole other story.
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A to je druga zgodba.
01:56
My local TV station reported live
from outside the hospital
from outside the hospital
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Moja lokalna televizijska hiša je poročala
v živo izpred bolnice
v živo izpred bolnice
01:59
of a Cambridge scientist
who was in a coma,
who was in a coma,
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o znanstvenici iz Cambridgea,
ki je v komi
ki je v komi
02:03
and they didn't know
if she would live or die or walk or talk.
if she would live or die or walk or talk.
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in niso vedeli, ali bo sploh preživela
in ali bo še kdaj hodila ali govorila.
in ali bo še kdaj hodila ali govorila.
02:07
And a week later,
I woke up from that coma.
I woke up from that coma.
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Teden kasneje sem se prebudila iz kome.
02:12
And that was the first gift.
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To je bil prvi dar.
02:14
Then I had the gift to think,
the gift to move,
the gift to move,
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Potem sem dobila dar mišljenja,
dar premikanja,
dar premikanja,
02:17
the gift to breathe
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dar dihanja
02:19
and the gift to eat and to drink.
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in dar prehranjevanja in pitja.
02:21
That took three and a half months.
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To je trajalo tri mesece in pol.
02:24
But there was one thing
that I never got back, though,
that I never got back, though,
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Ene stvari pa nisem nikoli dobila nazaj,
02:26
and that was my privacy.
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in sicer svoje zasebnosti.
02:28
The tabloid press
made the story about gender.
made the story about gender.
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Tabloidi so ustvarili zgodbo o spolu.
02:31
Look -- I'm transgender,
it's not that big a deal.
it's not that big a deal.
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Poglejte, sem transseksualka,
kar ni nič posebnega.
kar ni nič posebnega.
02:34
Like, my hair color or my shoe size
is way more interesting.
is way more interesting.
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Moja barva las ali velikost čevljev
sta mnogo bolj zanimivi.
sta mnogo bolj zanimivi.
02:39
When I last spoke here --
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Ko sem tu nazadnje govorila ...
02:40
(Applause)
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(aplavz)
02:42
When I last spoke here --
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Ko sem nazadnje govorila ...
02:43
(Applause)
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(aplavz)
02:44
at TED, I didn't talk about it,
because it's boring.
because it's boring.
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na TED-u, nisem govorila o tem,
ker je dolgočasno.
ker je dolgočasno.
02:47
And one Scottish newspaper
ran with the headline:
ran with the headline:
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Eden od škotskih časopisov
je objavil naslov:
je objavil naslov:
02:50
"Sex Swap Scientist Gored by Stag."
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"Znanstvenico, ki je spremenila spol,
nabodel jelen."
nabodel jelen."
02:53
And five others did similar things.
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Pet drugih je naredilo podobno.
02:55
And for a minute, I was angry.
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Za trenutek sem bila jezna.
02:57
But then I found my calm place.
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Potem pa sem našla svoj mir.
02:59
And what ran through my head was,
"They've crossed the wrong woman,
"They've crossed the wrong woman,
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Kar mi je hodilo po glavi, je bilo:
razjezili so napačno žensko
razjezili so napačno žensko
03:02
and they're not going to know
what's hit them."
what's hit them."
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in sanja se jim ne, kaj jih bo doletelo.
03:05
(Laughter)
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(smeh)
03:06
I'm a kindness ninja.
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Sem nindža prijaznosti.
03:08
I don't really know what a ninja does,
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Ne vem točno, kaj nindža počne,
03:10
but to me, they slip through the shadows,
crawl through the sewers,
crawl through the sewers,
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a po mojem drsi skozi sence,
se plazi po kanalizaciji,
se plazi po kanalizaciji,
03:13
skip across the rooftops,
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skače po vrhovih streh
03:14
and before you know it,
they're behind you.
they're behind you.
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in preden se zaveš, je za tabo.
03:16
They don't turn up
with an army or complain,
with an army or complain,
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Ne pojavi se z vojsko, ne pritožuje se
03:18
and they're laser-focused on a plan.
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in ostro se fokusira na svoj načrt.
03:20
So when I lay in my hospital bed,
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Ko sem ležala v bolnišnični postelji,
03:22
I thought of my plan
to help reduce the chances
to help reduce the chances
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sem naredila načrt, kako pomagati
zmanjšati možnosti,
zmanjšati možnosti,
03:25
of them doing this to somebody else,
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da bi to storili še komu drugemu,
03:27
by using the system as is, and paying
the price of sacrificing my privacy.
the price of sacrificing my privacy.
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z uporabo sistema, kakršen je,
in za ceno moje zasebnosti.
in za ceno moje zasebnosti.
03:32
What they told one million people,
I will tell 10 million people.
I will tell 10 million people.
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Kar so povedali milijonu ljudi,
bom povedala desetim milijonom.
bom povedala desetim milijonom.
03:36
Because when you're angry,
people defend themselves.
people defend themselves.
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Ker ko si jezen, se ljudje branijo.
03:39
So I didn't attack them,
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Zato jih nisem napadla
03:40
and they were defenseless.
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in bili so brez moči.
03:42
I wrote kind and calm letters
to these newspapers.
to these newspapers.
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Pisala sem prijazna in mirna pisma
tem časopisom.
tem časopisom.
03:46
And The Sun newspaper,
the kind of "Fox News" of the UK,
the kind of "Fox News" of the UK,
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Časopis The Sun, britanska verzija
Fox News programa,
Fox News programa,
03:49
thanked me for my "reasoned approach."
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se mi je zahvalil
za moj utemeljen pristop.
za moj utemeljen pristop.
03:52
I asked for no apology,
no retraction, no money,
no retraction, no money,
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Nisem prosila ne za opravičilo
ne za preklic in ne za denar,
ne za preklic in ne za denar,
03:56
just an acknowledgment
that they broke their own rules,
that they broke their own rules,
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samo priznanje, da so prekršili
svoja lastna pravila
svoja lastna pravila
03:59
and what they did was just wrong.
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in da je bilo to narobe.
04:03
And on this journey,
I started to learn who they are,
I started to learn who they are,
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Na tem potovanju sem se začela
učiti, kdo so oni,
učiti, kdo so oni,
04:06
and they began to learn who I am.
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in oni so se začeli učiti, kdo sem jaz.
04:08
And we actually became friends.
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Pravzaprav smo postali prijatelji.
04:10
I've even had a few glasses of wine
with Philippa from The Sun since then.
with Philippa from The Sun since then.
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Popila sem celo nekaj kozarcev vina
s Philippo iz The Sun-a.
s Philippo iz The Sun-a.
04:15
And after three months, they all agreed,
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Po treh mesecih so se strinjali
04:17
and the statements
were published on a Friday,
were published on a Friday,
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in izjave so objavili nekega petka.
04:19
and that was the end of that.
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in potem je bilo tega konec.
04:21
Or so they thought.
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Tako so vsaj mislili.
04:22
On the Saturday,
I went on the evening news,
I went on the evening news,
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V soboto sem šla na večerna poročila
04:25
with the headline "Six National
Newspapers Admit They Were Wrong."
Newspapers Admit They Were Wrong."
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z naslovom "Šest nacionalnih časopisov
priznava, da niso ravnali prav."
priznava, da niso ravnali prav."
04:29
And the anchor said to me,
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Voditelj mi je rekel:
04:31
"But don't you think
it's our job as journalists
it's our job as journalists
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"Ali ne mislite,
da je služba nas novinarjev,
da je služba nas novinarjev,
04:33
to sensationalize a story?"
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da naredimo zgodbo senzacionalno?"
04:35
And I said, "I was laying
on a forest floor, gored by a stag.
on a forest floor, gored by a stag.
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In rekla sem: "Ležala sem na gozdnih
tleh, ker me je zabodel jelen.
tleh, ker me je zabodel jelen.
04:40
Is that not sensational enough?"
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Ali to ni dovolj senzacionalno?"
04:42
(Laughter)
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(smeh)
04:44
And I was now writing the headlines.
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Zdaj pa o meni pišejo časopisi.
04:46
My favorite one was,
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Moj najljubši naslov je bil:
04:48
"The stag trampled on my throat,
and the press trampled on my privacy."
and the press trampled on my privacy."
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"Jelen je pohodil moje grlo,
novinarji pa mojo zasebnost."
novinarji pa mojo zasebnost."
04:52
It was the most read piece
of BBC News online that day.
of BBC News online that day.
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To je bil najbolj brani članek na
spletni strani BBC News tistega dne
spletni strani BBC News tistega dne
04:55
And I was kind of having fun.
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in malo sem se zabavala.
04:58
And by the end of my week of media,
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Do konca svojega medijskega tedna
05:00
I started to use my newfound
voice and platform
voice and platform
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sem začela uporabljati svoj
na novo najdeni glas in platformo
na novo najdeni glas in platformo
05:03
to spread a message of love and kindness.
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za širjenje sporočila ljubezni
in prijaznosti.
in prijaznosti.
05:05
And when I had the minute
of anger and hatred
of anger and hatred
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In ko sem za hipec začutila jezo
in sovraštvo
in sovraštvo
05:08
towards those press and journalists,
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do tistih časopisov in novinarjev,
05:10
I had to identify my inner
bigotry towards them.
bigotry towards them.
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sem morala identificirati svojo lastno
fanatičnost proti njim.
fanatičnost proti njim.
05:15
And I had to meet and speak
with these people
with these people
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Morala sem se srečati in govoriti
s tistimi ljudmi
s tistimi ljudmi
05:17
without judgment.
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brez obsojanja.
05:19
I had to let myself understand them,
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Morala sem se pripraviti, razumeti jih,
05:21
and in return, they began
to understand me.
to understand me.
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in v zameno so oni začeli razumeti mene.
05:24
Well, six months later, they asked me
to join the committee
to join the committee
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Šest mesecev kasneje so me prosili,
naj se pridružim odboru,
naj se pridružim odboru,
05:27
that regulates the press.
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ki nadzoruje tisk.
05:30
And a few times a year,
I sip tea and dip biscuits
I sip tea and dip biscuits
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Tako nekajkrat letno srkam čaj
in namakam piškote
in namakam piškote
05:34
with the likes of Daily Mail editor
Paul Dacre, who says to me,
Paul Dacre, who says to me,
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z ljudmi, kot je urednik Daily Mail-a,
Paul Dacre, ki mi pravi:
Paul Dacre, ki mi pravi:
05:37
"So, Kate, how have
your last few months been?"
your last few months been?"
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"Torej, Kate, kako si se imela zadnjih
nekaj mesecev?"
nekaj mesecev?"
05:40
And I respect them.
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Spoštujem jih.
05:42
And I'm now one of three
members of the public
members of the public
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Zdaj sem eden od treh članov javnosti,
05:44
who has a seat at the table --
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ki ima sedež za mizo -
05:46
not because I'm different,
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ne zato, ker sem drugačna,
05:47
but because my voice counts,
just like anybody else.
just like anybody else.
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ampak zato, ker moj glas šteje
prav tako kot vsak drug.
prav tako kot vsak drug.
05:51
And the irony is,
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Ironija je,
05:53
every now and again, I'm asked
to visit those printing presses
to visit those printing presses
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da me tu in tam prosijo,
naj obiščem tiskarne
naj obiščem tiskarne
05:56
of this declining industry,
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te zamirajoče industrije,
05:57
because some people think
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ker nekateri mislijo,
05:59
that the technology I spoke about here,
last time at TED, my interactive print,
last time at TED, my interactive print,
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da bi jim lahko tehnologija, o kateri sem
govorila prejšnjič, moj interaktivni tisk,
govorila prejšnjič, moj interaktivni tisk,
06:04
might actually help save them.
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dejansko lahko pomagala, da se rešijo.
06:07
So beware of your inner bigot,
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Zato se bojte svojega notranjega fanatika
06:09
and make friends from your enemies.
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in se spoprijateljite s sovražniki.
06:12
Thank you.
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Hvala.
06:13
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Kate Stone - Shepherd of electronsAt Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products.
Why you should listen
Born in Cheshire, England and the child of a continent-hopping engineer, Kate Stone was often left to her own devices among some of the world's most disparate cultures. Whether learning to cook rice from Gurkhas or spending time alongside a garageful of car repairmen in Borneo, Stone quickly learned that nontraditional problem-solving was often the very best kind.
At 20, Stone moved to Australia and eventually to the outback, where she was soon herding 22,000 sheep on a 120,000-acre farm. She then returned to England and began her studies in electronics at Salford University, before being recruited to do her PhD work in physics at Cambridge's Cavendish Laboratory, where her focus on moving electrons eventually led to the creation of her groundbreaking company, Novalia.
At Novalia, Stone says: "The work of my team and myself is the realization of my childhood fascinations. We put electronics into paper, and paper is all around us." Stone sees herself as a "creative scientist," blending art and science to create startling fusions of new and old technology. In addition to her work with Novalia, Stone is a member of the Editors Code of Practice committee.
Kate Stone | Speaker | TED.com