TED2018
Kate Stone: The press trampled on my privacy. Here's how I took back my story
Kate Stone: A imprensa passou por cima da minha privacidade. Eis como reivindiquei a minha história
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Kate Stone passou para as primeiras páginas dos tabloides após um acidente terrível. Agora, encontrou uma forma de assumir o controlo da sua narrativa e de ajudar a impedir que outras pessoas também percam a sua privacidade. Vejam como ela reivindicou a sua história nesta palestra pessoal, cheia de humor e coragem.
Kate Stone - Shepherd of electrons
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products. Full bio
At Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products. Full bio
Double-click the English transcript below to play the video.
00:13
Five years ago, I stood on the TED stage,
and I spoke about my work.
and I spoke about my work.
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Há cinco anos, estive no palco do TED
e falei acerca do meu trabalho.
e falei acerca do meu trabalho.
00:17
But one year later,
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Mas um ano depois,
00:18
I had a terrible accident as I left a pub
one dark night with friends,
one dark night with friends,
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tive um acidente terrível ao sair
de um "pub", com amigos numa noite escura,
de um "pub", com amigos numa noite escura,
00:22
in Scotland.
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na Escócia.
00:23
As we followed the path through a forest,
I suddenly felt a massive thud,
I suddenly felt a massive thud,
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Ao seguirmos um caminho pela floresta,
senti um embate forte,
senti um embate forte,
00:28
then a second thud,
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depois um segundo embate,
00:29
and I fell to the ground.
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e caí no chão.
00:31
I had no idea what had hit me.
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Não sabia o que me tinha batido.
00:34
I later found out that when
the gate was opened on a garden,
the gate was opened on a garden,
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Descobri depois que, quando abriram
a porta de um jardim,
a porta de um jardim,
00:38
a wild stag stampeded along the path
and ran straight into me.
and ran straight into me.
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um veado selvagem saiu a correr
e investiu contra mim.
e investiu contra mim.
00:44
Its antler penetrated my trachea
and my esophagus
and my esophagus
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As hastes dele furaram-me
a traqueia e o esófago,
a traqueia e o esófago,
00:47
and stopped at my spinal cord
and fractured my neck.
and fractured my neck.
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pararam na espinal medula
e fraturaram-me o pescoço.
e fraturaram-me o pescoço.
00:51
My best friend found me
lying on the floor,
lying on the floor,
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A minha melhor amiga
deu comigo deitada no chão,
deu comigo deitada no chão,
00:53
gurgling for help
through a hole in my neck.
through a hole in my neck.
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a tentar pedir ajuda
pelo buraco na garganta.
pelo buraco na garganta.
00:56
And we locked eyes,
and although I couldn't speak,
and although I couldn't speak,
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Olhámos uma para a outra
e embora eu não pudesse falar,
e embora eu não pudesse falar,
00:59
she could understand what I was thinking.
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ela sabia o que eu estava a pensar.
01:01
And she told me, "Just breathe."
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Ela disse-me: "Limita-te a respirar."
01:04
And so, whilst focusing on my breath,
I had a strong sense of calmness,
I had a strong sense of calmness,
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Ao focar-me na respiração,
comecei a ter uma sensação forte de calma,
comecei a ter uma sensação forte de calma,
01:08
but I was certain that I was going to die.
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mas tinha a certeza que ia morrer.
01:11
Somehow, I was content with this,
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De certa forma, estava em paz
01:12
because I've always tried
to do my best in life whenever I can.
to do my best in life whenever I can.
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porque sempre tentei fazer
o melhor que podia na vida.
o melhor que podia na vida.
01:15
So I just continued to enjoy each breath
as one more moment --
as one more moment --
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Continuei a aproveitar cada respiração
como mais um momento
como mais um momento
01:19
one breath in and one breath out.
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— a inspirar e a expirar.
01:21
An ambulance came,
I was still fully conscious,
I was still fully conscious,
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Estava consciente quando
a ambulância chegou,
a ambulância chegou,
01:24
and I analyzed everything on the journey,
because I'm a scientist:
because I'm a scientist:
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e analisei tudo durante a viagem
porque sou uma cientista:
porque sou uma cientista:
01:27
the sound of the tires on the road,
the frequency of the street lights
the frequency of the street lights
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o som dos pneus na estrada,
a frequência dos semáforos
a frequência dos semáforos
01:30
and eventually, the city street lights.
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e depois, dos candeeiros da rua.
01:32
And I thought, "Maybe I will survive."
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Pensei: "Talvez sobreviva."
01:35
And then I passed out.
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E depois desmaiei.
01:38
I was stabilized at a local hospital
and then airlifted to Glasgow,
and then airlifted to Glasgow,
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Recuperei num hospital local e fui depois
transportada por via aérea para Glasgow
transportada por via aérea para Glasgow
01:42
where they reconstructed my throat
and put me in a coma.
and put me in a coma.
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onde reconstruíram a minha garganta
e fui colocada em coma induzido.
e fui colocada em coma induzido.
01:46
And while I was in the coma,
I had many alternate realities.
I had many alternate realities.
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Enquanto estive em coma,
vivi muitas realidades alternativas.
vivi muitas realidades alternativas.
01:49
It was like a crazy mix
of "Westworld" and "Black Mirror."
of "Westworld" and "Black Mirror."
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Foi como uma mistura louca entre
o "Westworld" e o "Black Mirror".
o "Westworld" e o "Black Mirror".
01:53
But that's a whole other story.
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Mas isso é uma outra história.
01:56
My local TV station reported live
from outside the hospital
from outside the hospital
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A televisão local fez reportagens ao vivo
à porta do hospital
à porta do hospital
01:59
of a Cambridge scientist
who was in a coma,
who was in a coma,
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acerca da cientista de Cambridge
que estava em coma,
que estava em coma,
02:03
and they didn't know
if she would live or die or walk or talk.
if she would live or die or walk or talk.
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e não sabiam se eu ia sobreviver
ou andar ou falar.
ou andar ou falar.
02:07
And a week later,
I woke up from that coma.
I woke up from that coma.
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Uma semana depois,
acordei do coma induzido.
acordei do coma induzido.
02:12
And that was the first gift.
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Esta foi a primeira dádiva.
02:14
Then I had the gift to think,
the gift to move,
the gift to move,
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Eu tinha a dádiva de poder pensar,
a dádiva de me mexer,
a dádiva de me mexer,
02:17
the gift to breathe
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a dádiva de respirar
02:19
and the gift to eat and to drink.
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e a dádiva de comer e beber.
02:21
That took three and a half months.
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Isto levou três meses e meio.
02:24
But there was one thing
that I never got back, though,
that I never got back, though,
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Mas houve algo que não voltei a ter,
foi a minha privacidade.
02:26
and that was my privacy.
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02:28
The tabloid press
made the story about gender.
made the story about gender.
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Os tabloides centraram a história
na minha sexualidade.
na minha sexualidade.
02:31
Look -- I'm transgender,
it's not that big a deal.
it's not that big a deal.
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Olhem — eu sou transsexual,
não é nada demais.
não é nada demais.
02:34
Like, my hair color or my shoe size
is way more interesting.
is way more interesting.
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A minha cor do cabelo ou o número
que calço são mais interessantes.
que calço são mais interessantes.
Quando falei aqui da última vez...
02:39
When I last spoke here --
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02:40
(Applause)
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(Aplausos)
02:42
When I last spoke here --
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Quando falei aqui...
02:43
(Applause)
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(Aplausos)
02:44
at TED, I didn't talk about it,
because it's boring.
because it's boring.
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no TED, não falei acerca disso
porque não é interessante.
porque não é interessante.
02:47
And one Scottish newspaper
ran with the headline:
ran with the headline:
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Um jornal escocês pôs
o seguinte cabeçalho:
o seguinte cabeçalho:
02:50
"Sex Swap Scientist Gored by Stag."
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"Veado ataca cientista transsexual"
02:53
And five others did similar things.
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E cinco outros fizeram coisas semelhantes.
02:55
And for a minute, I was angry.
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Inicialmente fiquei zangada.
02:57
But then I found my calm place.
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Mas depois encontrei a minha calma.
02:59
And what ran through my head was,
"They've crossed the wrong woman,
"They've crossed the wrong woman,
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O que me passou pela cabeça foi:
"Meteram-se com a mulher errada,
"Meteram-se com a mulher errada,
03:02
and they're not going to know
what's hit them."
what's hit them."
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"e não perdem por esperar."
03:05
(Laughter)
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(Risos)
03:06
I'm a kindness ninja.
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Eu sou uma ninja gentil.
03:08
I don't really know what a ninja does,
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Não sei bem o que um ninja faz,
mas penso que se esgueiram
pelas sombras,
pelas sombras,
03:10
but to me, they slip through the shadows,
crawl through the sewers,
crawl through the sewers,
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rastejam pelos esgotos,
saltam de telhado em telhado,
saltam de telhado em telhado,
03:13
skip across the rooftops,
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03:14
and before you know it,
they're behind you.
they're behind you.
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e antes de nos apercebermos,
estão atrás de nós.
estão atrás de nós.
03:16
They don't turn up
with an army or complain,
with an army or complain,
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Não aparecem com um
exército nem reclamam,
exército nem reclamam,
03:18
and they're laser-focused on a plan.
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e estão focados num plano.
03:20
So when I lay in my hospital bed,
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Então, deitada na cama do hospital,
03:22
I thought of my plan
to help reduce the chances
to help reduce the chances
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pensei num plano para
reduzir as hipóteses
reduzir as hipóteses
03:25
of them doing this to somebody else,
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de fazerem isto a mais alguém,
03:27
by using the system as is, and paying
the price of sacrificing my privacy.
the price of sacrificing my privacy.
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usando o sistema como ele é
e sacrificando a minha privacidade.
e sacrificando a minha privacidade.
03:32
What they told one million people,
I will tell 10 million people.
I will tell 10 million people.
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O que eles disseram a um milhão,
eu ia dizer a dez milhões.
eu ia dizer a dez milhões.
03:36
Because when you're angry,
people defend themselves.
people defend themselves.
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Porque, quando estamos zangados,
defendemo-nos.
defendemo-nos.
03:39
So I didn't attack them,
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Como tal, não os ataquei,
e eles não tinham defesa.
e eles não tinham defesa.
03:40
and they were defenseless.
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03:42
I wrote kind and calm letters
to these newspapers.
to these newspapers.
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Escrevi cartas calmas e educadas
a esses jornais.
a esses jornais.
03:46
And The Sun newspaper,
the kind of "Fox News" of the UK,
the kind of "Fox News" of the UK,
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O jornal "The Sun" que equivale
à Fox News no Reino Unido,
à Fox News no Reino Unido,
03:49
thanked me for my "reasoned approach."
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agradeceu-me pela "abordagem responsável".
03:52
I asked for no apology,
no retraction, no money,
no retraction, no money,
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Não exigi desculpas,
desmentidos ou dinheiro,
desmentidos ou dinheiro,
03:56
just an acknowledgment
that they broke their own rules,
that they broke their own rules,
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só o reconhecimento
de que eles quebraram as regras,
de que eles quebraram as regras,
03:59
and what they did was just wrong.
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e que o que fizeram estava mal.
04:03
And on this journey,
I started to learn who they are,
I started to learn who they are,
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Neste percurso, comecei a conhecê-los
04:06
and they began to learn who I am.
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e eles começaram a conhecer-me a mim.
04:08
And we actually became friends.
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Até nos tornámos amigos.
04:10
I've even had a few glasses of wine
with Philippa from The Sun since then.
with Philippa from The Sun since then.
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Já bebi alguns copos de vinho
com a Philippa do "The Sun", desde então.
com a Philippa do "The Sun", desde então.
04:15
And after three months, they all agreed,
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Após três meses, todos concordaram
04:17
and the statements
were published on a Friday,
were published on a Friday,
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e as declarações saíram numa sexta-feira
04:19
and that was the end of that.
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e a história terminou.
04:21
Or so they thought.
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Ou era o que eles pensavam.
04:22
On the Saturday,
I went on the evening news,
I went on the evening news,
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No sábado, falei no telejornal da noite
04:25
with the headline "Six National
Newspapers Admit They Were Wrong."
Newspapers Admit They Were Wrong."
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com o título "Seis jornais nacionais
reconhecem má conduta."
reconhecem má conduta."
04:29
And the anchor said to me,
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O apresentador disse-me:
04:31
"But don't you think
it's our job as journalists
it's our job as journalists
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"Não acha que nós, como jornalistas,
04:33
to sensationalize a story?"
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"devemos criar sensacionalismo
nas notícias?"
nas notícias?"
04:35
And I said, "I was laying
on a forest floor, gored by a stag.
on a forest floor, gored by a stag.
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Eu respondi: "Fui atacada
por um veado numa floresta.
por um veado numa floresta.
"Não é suficientemente sensacional?"
04:40
Is that not sensational enough?"
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04:42
(Laughter)
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(Risos)
Agora era eu que controlava os cabeçalhos.
04:44
And I was now writing the headlines.
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04:46
My favorite one was,
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O meu preferido foi:
04:48
"The stag trampled on my throat,
and the press trampled on my privacy."
and the press trampled on my privacy."
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"O veado deu cabo da minha garganta,
a imprensa deu cabo da minha privacidade."
a imprensa deu cabo da minha privacidade."
04:52
It was the most read piece
of BBC News online that day.
of BBC News online that day.
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Foi a notícia mais lida da BBC,
naquele dia.
naquele dia.
04:55
And I was kind of having fun.
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E estava a divertir-me.
04:58
And by the end of my week of media,
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No fim da minha semana com os "media",
05:00
I started to use my newfound
voice and platform
voice and platform
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comecei a usar a minha nova voz
e a minha plataforma
e a minha plataforma
05:03
to spread a message of love and kindness.
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para espalhar uma mensagem
de amor e carinho.
de amor e carinho.
05:05
And when I had the minute
of anger and hatred
of anger and hatred
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Quando tive aquele momento
de ira e ódio
de ira e ódio
05:08
towards those press and journalists,
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contra a imprensa e os jornalistas,
05:10
I had to identify my inner
bigotry towards them.
bigotry towards them.
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tive de identificar o sectarismo
dentro de mim, contra eles.
dentro de mim, contra eles.
05:15
And I had to meet and speak
with these people
with these people
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Tinha de conhecer e falar
com aquelas pessoas
com aquelas pessoas
05:17
without judgment.
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sem julgamento.
05:19
I had to let myself understand them,
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Tinha de os compreender,
05:21
and in return, they began
to understand me.
to understand me.
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e eles, por seu lado, começaram
a compreender-me.
a compreender-me.
05:24
Well, six months later, they asked me
to join the committee
to join the committee
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Seis meses mais tarde
convidaram-me para a comissão
convidaram-me para a comissão
05:27
that regulates the press.
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que regula os "media".
05:30
And a few times a year,
I sip tea and dip biscuits
I sip tea and dip biscuits
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Algumas vezes por ano,
bebo chá e como biscoitos
bebo chá e como biscoitos
05:34
with the likes of Daily Mail editor
Paul Dacre, who says to me,
Paul Dacre, who says to me,
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com pessoas como o Paul Dacre,
editor do "Daily Mail", que me disse:
editor do "Daily Mail", que me disse:
05:37
"So, Kate, how have
your last few months been?"
your last few months been?"
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"Kate, como têm corrido
os teus últimos meses?"
os teus últimos meses?"
05:40
And I respect them.
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Eu respeito-os.
05:42
And I'm now one of three
members of the public
members of the public
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Agora sou uma de três membros
do público
do público
05:44
who has a seat at the table --
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que tem lugar na mesa
05:46
not because I'm different,
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— não porque sou diferente,
05:47
but because my voice counts,
just like anybody else.
just like anybody else.
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mas porque a minha voz conta,
tal como a de qualquer pessoa.
tal como a de qualquer pessoa.
05:51
And the irony is,
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A ironia é que, de vez em quando,
05:53
every now and again, I'm asked
to visit those printing presses
to visit those printing presses
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pedem-me para visitar as gráficas
desta indústria em declínio,
desta indústria em declínio,
05:56
of this declining industry,
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05:57
because some people think
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porque algumas pessoas acham
05:59
that the technology I spoke about here,
last time at TED, my interactive print,
last time at TED, my interactive print,
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que a tecnologia de que falei aqui
da última vez, a impressão interativa,
da última vez, a impressão interativa,
06:04
might actually help save them.
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pode salvá-los.
06:07
So beware of your inner bigot,
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Tomem cuidado
com a vossa intolerância interior
com a vossa intolerância interior
06:09
and make friends from your enemies.
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e transformem os vossos inimigos
em amigos.
em amigos.
06:12
Thank you.
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Obrigada.
06:13
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Kate Stone - Shepherd of electronsAt Novalia, Kate Stone and her team use ordinary printing presses to manufacture interactive electronics, which combine touch-sensitive ink technology and printed circuits into unique and cost-effective products.
Why you should listen
Born in Cheshire, England and the child of a continent-hopping engineer, Kate Stone was often left to her own devices among some of the world's most disparate cultures. Whether learning to cook rice from Gurkhas or spending time alongside a garageful of car repairmen in Borneo, Stone quickly learned that nontraditional problem-solving was often the very best kind.
At 20, Stone moved to Australia and eventually to the outback, where she was soon herding 22,000 sheep on a 120,000-acre farm. She then returned to England and began her studies in electronics at Salford University, before being recruited to do her PhD work in physics at Cambridge's Cavendish Laboratory, where her focus on moving electrons eventually led to the creation of her groundbreaking company, Novalia.
At Novalia, Stone says: "The work of my team and myself is the realization of my childhood fascinations. We put electronics into paper, and paper is all around us." Stone sees herself as a "creative scientist," blending art and science to create startling fusions of new and old technology. In addition to her work with Novalia, Stone is a member of the Editors Code of Practice committee.
Kate Stone | Speaker | TED.com