TED@UPS
David Lee: Why jobs of the future won't feel like work
David Lee: Zašto buduća radna mjesta nećemo doživljavati kao posao?
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Svi smo već čuli da će roboti preuzeti naša radna mjesta, no, što možemo učiniti po tom pitanju? Stručnjak za inovacije, David Lee, tvrdi da bismo, za naš opstanak u eri robotike, trebali početi osmišljavati radna mjesta na kojima se oslobađaju naši skriveni talenti i naše skrivene strasti, odnosno ono što činimo vikendima. "Za početak, pitajte ljude koje probleme žele riješiti i koje talente pritom žele primijeniti", kaže Lee. "Kada osobu potaknete na više, može nas iznenaditi onime što ima za ponuditi."
David Lee - Innovation leader
UPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions. Full bio
UPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions. Full bio
Double-click the English transcript below to play the video.
00:12
So there's a lot of valid
concern these days
concern these days
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Ovih dana mnogi opravdano brinu
00:15
that our technology is getting so smart
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da tehnologija postaje toliko pametna
00:17
that we've put ourselves
on the path to a jobless future.
on the path to a jobless future.
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i da smo krenuli ka budućnosti bez posla.
00:21
And I think the example
of a self-driving car
of a self-driving car
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Mislim da je samovozeći automobil
00:23
is actually the easiest one to see.
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najočitiji primjer.
00:25
So these are going to be fantastic
for all kinds of different reasons.
for all kinds of different reasons.
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Bit će on fantastičan iz brojnih razloga.
00:28
But did you know that "driver"
is actually the most common job
is actually the most common job
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No, jeste li znali da je
"vozač" najčešće zanimanje
"vozač" najčešće zanimanje
00:32
in 29 of the 50 US states?
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u 29 od 50 američkih država?
00:35
What's going to happen to these jobs
when we're no longer driving our cars
when we're no longer driving our cars
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Što će biti s tim radnim mjestima
kad više ne budemo vozili,
kad više ne budemo vozili,
ili kuhali,
00:38
or cooking our food
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00:39
or even diagnosing our own diseases?
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ili pak dijagnosticirali svoje bolesti?
00:42
Well, a recent study
from Forrester Research
from Forrester Research
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Nedavno se u istraživanju
Forrester Research-a
Forrester Research-a
00:45
goes so far to predict
that 25 million jobs
that 25 million jobs
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predvidjelo da čak
25 milijuna radnih mjesta
25 milijuna radnih mjesta
00:48
might disappear over the next 10 years.
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možda nestane u narednih 10 godina.
00:51
To put that in perspective,
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Drugim riječima,
00:52
that's three times as many jobs lost
in the aftermath of the financial crisis.
in the aftermath of the financial crisis.
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radi se o tri puta više izgubljenih radnih
mjesta nego nakon financijske krize.
mjesta nego nakon financijske krize.
00:58
And it's not just blue-collar jobs
that are at risk.
that are at risk.
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I nisu ugrožena samo radnička mjesta.
01:01
On Wall Street and across Silicon Valley,
we are seeing tremendous gains
we are seeing tremendous gains
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Na Wall Streetu i u Silicijskoj dolini
ostvaruje se ogroman napredak
ostvaruje se ogroman napredak
01:05
in the quality of analysis
and decision-making
and decision-making
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u kvaliteti analize i donošenju odluka
01:07
because of machine learning.
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zahvaljujući strojnom učenju.
01:09
So even the smartest, highest-paid people
will be affected by this change.
will be affected by this change.
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Stoga će promjena utjecati čak i na
one najpametnije i s najboljom plaćom.
one najpametnije i s najboljom plaćom.
01:13
What's clear is that no matter
what your job is,
what your job is,
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Jasno je da, bez obzira na to
čime se bavite,
čime se bavite,
01:16
at least some, if not all of your work,
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dio vašeg posla, ako ne i sav vaš posao,
01:18
is going to be done by a robot
or software in the next few years.
or software in the next few years.
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obavljat će robot ili software
u narednih nekoliko godina.
u narednih nekoliko godina.
01:22
And that's exactly why people
like Mark Zuckerberg and Bill Gates
like Mark Zuckerberg and Bill Gates
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Upravo stoga ljudi poput
Marka Zuckerberga i Billa Gatesa
Marka Zuckerberga i Billa Gatesa
01:26
are talking about the need for
government-funded minimum income levels.
government-funded minimum income levels.
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govore o potrebi za razinama minimalnog
prihoda kojeg financira vlada.
prihoda kojeg financira vlada.
01:29
But if our politicians can't agree
on things like health care
on things like health care
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No, ako se naši političari ne mogu
dogovoriti ni oko liječničke skrbi,
dogovoriti ni oko liječničke skrbi,
01:32
or even school lunches,
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ili ručka u školama,
01:34
I just don't see a path
where they'll find consensus
where they'll find consensus
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ne vidim na koji će način
postići dogovor o nečemu
postići dogovor o nečemu
01:36
on something as big and as expensive
as universal basic life income.
as universal basic life income.
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toliko značajnom i skupom kao što je
jedinstveni osnovni životni prihod.
jedinstveni osnovni životni prihod.
01:40
Instead, I think the response
needs to be led by us in industry.
needs to be led by us in industry.
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Umjesto toga, mislim da odgovor
trebamo ponuditi mi u industriji.
trebamo ponuditi mi u industriji.
01:44
We have to recognize
the change that's ahead of us
the change that's ahead of us
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Moramo prihvatiti činjenicu
da je promjena neizbježna
da je promjena neizbježna
01:46
and start to design the new kinds of jobs
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i početi stvarati nova radna mjesta
01:48
that will still be relevant
in the age of robotics.
in the age of robotics.
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koja će biti održiva i u eri robotike.
01:52
The good news is that we have
faced down and recovered
faced down and recovered
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Dobra je vijest da smo već
susreli i oporavili se
susreli i oporavili se
01:55
two mass extinctions of jobs before.
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od dva razdoblja masovnog
izumiranja radnih mjesta.
izumiranja radnih mjesta.
01:58
From 1870 to 1970,
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Od 1870. do 1970.
02:00
the percent of American workers
based on farms fell by 90 percent,
based on farms fell by 90 percent,
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postotak američkih radnika na
farmama pao je za 90 posto,
farmama pao je za 90 posto,
02:05
and then again from 1950 to 2010,
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zatim od 1950. do 2010.
02:07
the percent of Americans
working in factories
working in factories
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postotak američkih radnika u tvornicama
02:09
fell by 75 percent.
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pao je za 75 posto.
02:12
The challenge we face this time,
however, is one of time.
however, is one of time.
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Ipak, izazov s kojim se ovog puta
suočavamo tiče se vremena.
suočavamo tiče se vremena.
02:15
We had a hundred years
to move from farms to factories,
to move from farms to factories,
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Imali smo stotinu godina za
prijelaz s farmi na tvornice,
prijelaz s farmi na tvornice,
02:18
and then 60 years to fully build out
a service economy.
a service economy.
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a zatim 60 godina za potpunu
izgradnju uslužnog gospodarstva.
izgradnju uslužnog gospodarstva.
02:21
The rate of change today
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Stopa promjene danas
ukazuje da možda imamo
samo 10 ili 15 godina za prilagodbu,
samo 10 ili 15 godina za prilagodbu,
02:23
suggests that we may only have
10 or 15 years to adjust,
10 or 15 years to adjust,
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02:26
and if we don't react fast enough,
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i ako ne reagiramo dovoljno brzo,
02:27
that means by the time
today's elementary-school students
today's elementary-school students
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do trenutka kada današnji osnovnoškolci
02:30
are college-aged,
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krenu na fakultet,
02:32
we could be living
in a world that's robotic,
in a world that's robotic,
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mogli bismo živjeti u svijetu robotike,
02:34
largely unemployed and stuck
in kind of un-great depression.
in kind of un-great depression.
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s velikom stopom nezaposlenosti
i u velikoj krizi.
i u velikoj krizi.
02:39
But I don't think it has to be this way.
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No, ja mislim da ne mora tako završiti.
02:41
You see, I work in innovation,
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Vidite, ja se bavim inovacijom
02:43
and part of my job is to shape how
large companies apply new technologies.
large companies apply new technologies.
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te djelomice i time kako velike kompanije
primjenjuju nove tehnologije.
primjenjuju nove tehnologije.
02:48
Certainly some of these technologies
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Jasno, neke od tih tehnologija
čak su posebno osmišljene kao zamjena
za ljudsku radnu snagu.
za ljudsku radnu snagu.
02:50
are even specifically designed
to replace human workers.
to replace human workers.
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02:53
But I believe that if we start
taking steps right now
taking steps right now
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No, vjerujem da ako odmah
počnemo djelovati
počnemo djelovati
02:56
to change the nature of work,
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i mijenjati prirodu posla,
02:58
we can not only create environments
where people love coming to work
where people love coming to work
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ne samo da možemo stvoriti sredine
u kojima će ljudi voljeti ići na posao,
u kojima će ljudi voljeti ići na posao,
03:02
but also generate
the innovation that we need
the innovation that we need
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već možemo stvoriti
i inovaciju kojom će se
i inovaciju kojom će se
03:04
to replace the millions of jobs
that will be lost to technology.
that will be lost to technology.
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nadoknaditi milijuni radnih mjesta
izgubljenih zbog tehnologije.
izgubljenih zbog tehnologije.
03:08
I believe that the key
to preventing our jobless future
to preventing our jobless future
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Vjerujem da ključ sprečavanja
budućnosti bez posla
budućnosti bez posla
03:12
is to rediscover what makes us human,
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leži u otkrivanju onoga
što nas čini ljudima
što nas čini ljudima
03:14
and to create a new generation
of human-centered jobs
of human-centered jobs
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te u stvaranju novog naraštaja
poslova usredotočenih na ljude,
poslova usredotočenih na ljude,
03:17
that allow us to unlock
the hidden talents and passions
the hidden talents and passions
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pomoću kojih oslobađamo
skrivene talente i strasti
skrivene talente i strasti
03:20
that we carry with us every day.
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koje stalno nosimo u sebi.
03:24
But first, I think
it's important to recognize
it's important to recognize
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No, prije toga, mislim
da je važno priznati
da je važno priznati
03:26
that we brought this problem on ourselves.
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da smo si te probleme sami stvorili.
03:28
And it's not just because, you know,
we are the one building the robots.
we are the one building the robots.
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I to ne samo zato jer smo mi ti
koji izrađujemo robote.
koji izrađujemo robote.
03:32
But even though most jobs
left the factory decades ago,
left the factory decades ago,
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Iako se većina poslova već
desetljećima ne odvija u tvornici,
desetljećima ne odvija u tvornici,
03:35
we still hold on to this factory mindset
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i dalje se držimo tvorničkog mentaliteta
03:37
of standardization and de-skilling.
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normizacije i dekvalifikacije.
I dalje posao definiramo
oko proceduralnih zadataka,
oko proceduralnih zadataka,
03:40
We still define jobs
around procedural tasks
around procedural tasks
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03:42
and then pay people for the number
of hours that they perform these tasks.
of hours that they perform these tasks.
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a zatim radnike plaćamo obzirom na
broj sati u kojem obave te zadatke.
broj sati u kojem obave te zadatke.
03:46
We've created narrow job definitions
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Imamo stroge definicije radnih mjesta
03:48
like cashier, loan processor
or taxi driver
or taxi driver
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poput blagajnika, taksista,
ili referenta kredita,
ili referenta kredita,
03:51
and then asked people
to form entire careers
to form entire careers
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a zatim od ljudi tražimo da
cijelu karijeru izgrade
cijelu karijeru izgrade
03:53
around these singular tasks.
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oko tih pojedinačnih zadataka.
03:56
These choices have left us with
actually two dangerous side effects.
actually two dangerous side effects.
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Te odluke sa sobom nose
dvije opasne posljedice.
dvije opasne posljedice.
03:59
The first is that these
narrowly defined jobs
narrowly defined jobs
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Prvo, takva strogo definirana radna mjesta
04:02
will be the first
to be displaced by robots,
to be displaced by robots,
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roboti će prva preuzeti,
04:05
because single-task robots
are just the easiest kinds to build.
are just the easiest kinds to build.
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jer se roboti s jednom funkcijom
najjednostavnije izrađuju.
najjednostavnije izrađuju.
04:08
But second, we have accidentally made it
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Drugo, sasvim slučajno uspjeli smo
04:11
so that millions of workers
around the world
around the world
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radni vijek milijuna radnika
u cijelom svijetu
u cijelom svijetu
04:13
have unbelievably boring working lives.
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učiniti nevjerojatno dosadnim.
04:16
(Laughter)
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(Smijeh)
04:18
Let's take the example
of a call center agent.
of a call center agent.
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Uzmimo, primjerice,
agenta u pozivnom centru.
agenta u pozivnom centru.
04:20
Over the last few decades,
we brag about lower operating costs
we brag about lower operating costs
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Posljednjih se desetljeća dičimo
niskim operativnim troškovima
niskim operativnim troškovima
jer smo potrebu za korištenjem mozga
04:23
because we've taken most
of the need for brainpower
of the need for brainpower
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04:26
out of the person
and put it into the system.
and put it into the system.
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prebacili s osobe na sustav.
Veći dio dana radnici tipkaju po ekranima,
04:28
For most of their day,
they click on screens,
they click on screens,
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04:31
they read scripts.
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čitaju upute.
04:33
They act more like machines than humans.
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Više su nalik strojevima nego ljudima.
04:37
And unfortunately,
over the next few years,
over the next few years,
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I, nažalost, u narednih nekoliko godina,
04:39
as our technology gets more advanced,
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kako tehnologija bude napredovala,
04:41
they, along with people
like clerks and bookkeepers,
like clerks and bookkeepers,
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oni će, kao i službenici te knjigovođe,
04:43
will see the vast majority
of their work disappear.
of their work disappear.
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svjedočiti nestajanju
ogromne većine svog posla.
ogromne većine svog posla.
04:47
To counteract this,
we have to start creating new jobs
we have to start creating new jobs
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To moramo spriječiti
stvaranjem novih radnih mjesta,
stvaranjem novih radnih mjesta,
04:50
that are less centered
on the tasks that a person does
on the tasks that a person does
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manje usredotočenih na
zadatke koje osoba obavlja,
zadatke koje osoba obavlja,
04:52
and more focused on the skills
that a person brings to work.
that a person brings to work.
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a više na vještine kojima
ta osoba pridonosi poslu.
ta osoba pridonosi poslu.
04:56
For example, robots are great
at repetitive and constrained work,
at repetitive and constrained work,
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Roboti su izvrsni za poslove
koji su ograničeni i ponavljaju se,
koji su ograničeni i ponavljaju se,
04:59
but human beings have an amazing ability
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no ljudska bića imaju zapanjujuću moć
05:01
to bring together
capability with creativity
capability with creativity
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spajanja sposobnosti s kreativnošću
05:04
when faced with problems
that we've never seen before.
that we've never seen before.
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pri suočavanju s dotad
neviđenim problemom.
neviđenim problemom.
05:07
It's when every day
brings a little bit of a surprise
brings a little bit of a surprise
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Oni poslovi koji svakog dana
donose malu dozu iznenađenja
donose malu dozu iznenađenja
05:10
that we have designed work for humans
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osmišljeni su za ljude,
05:12
and not for robots.
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ne za robote.
05:14
Our entrepreneurs and engineers
already live in this world,
already live in this world,
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Naši poduzetnici i inženjeri
već žive u takvom svijetu,
već žive u takvom svijetu,
05:17
but so do our nurses and our plumbers
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kao i medicinske sestre
ili vodoinstalateri,
ili vodoinstalateri,
05:19
and our therapists.
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ili pak psihijatri.
05:21
You know, it's the nature
of too many companies and organizations
of too many companies and organizations
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Znate, prirodno je
za brojne kompanije i organizacije
za brojne kompanije i organizacije
05:24
to just ask people to come to work
and do your job.
and do your job.
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da od zaposlenika traže da jednostavno
dođu na posao i obavljaju ga.
dođu na posao i obavljaju ga.
05:28
But if you work is better done by a robot,
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No, ako vaš posao bolje obavlja robot,
05:30
or your decisions better made by an AI,
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ili vaše odluke bolje donosi
umjetna inteligencija (UI),
umjetna inteligencija (UI),
05:33
what are you supposed to be doing?
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što biste Vi trebali raditi?
05:36
Well, I think for the manager,
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Mislim da za menadžere
realistično moramo razmišljati o
zadacima koji će nestajati
zadacima koji će nestajati
05:38
we need to realistically think about
the tasks that will be disappearing
the tasks that will be disappearing
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u narednim godinama
05:41
over the next few years
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te početi planirati smislenije,
vrednije poslove koji će ih zamijeniti.
vrednije poslove koji će ih zamijeniti.
05:43
and start planning for more meaningful,
more valuable work that should replace it.
more valuable work that should replace it.
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Moramo stvoriti sredine
05:47
We need to create environments
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u kojima mogu rasti i ljudi i roboti.
05:48
where both human beings and robots thrive.
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05:50
I say, let's give more work to the robots,
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Ja kažem, dajmo više posla robotima,
05:53
and let's start with the work
that we absolutely hate doing.
that we absolutely hate doing.
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i to počevši od posla
koji mrzimo više od svega.
koji mrzimo više od svega.
05:57
Here, robot,
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Evo, robote,
05:58
process this painfully idiotic report.
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obradi ovo bolno idiotsko izvješće.
06:00
(Laughter)
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(Smijeh)
06:01
And move this box. Thank you.
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I pomakni ovu kutiju. Hvala.
06:03
(Laughter)
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(Smijeh)
06:05
And for the human beings,
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A što se ljudi tiče,
06:06
we should follow the advice from Harry
Davis at the University of Chicago.
Davis at the University of Chicago.
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trebali bismo slijediti savjet
Harryja Davisa sa Sveučilišta u Chicagu.
Harryja Davisa sa Sveučilišta u Chicagu.
On tvrdi kako treba težiti tomu
da ljudi ne ostave velik dio
da ljudi ne ostave velik dio
06:10
He says we have to make it so that people
don't leave too much of themselves
don't leave too much of themselves
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svog potencijala neiskorištenim.
06:13
in the trunk of their car.
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06:15
I mean, human beings
are amazing on weekends.
are amazing on weekends.
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Želim reći, ljudska bića
vikendom su čudesna.
vikendom su čudesna.
06:18
Think about the people that you know
and what they do on Saturdays.
and what they do on Saturdays.
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Pomislite samo na ljude koje poznajete
i što oni čine subotom.
i što oni čine subotom.
06:21
They're artists, carpenters,
chefs and athletes.
chefs and athletes.
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Postaju umjetnici, stolari,
vrsni kuhari i sportaši.
vrsni kuhari i sportaši.
06:25
But on Monday, they're back
to being Junior HR Specialist
to being Junior HR Specialist
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No, ponedjeljkom ponovno postaju
mlađi specijalisti za ljudske resurse
mlađi specijalisti za ljudske resurse
06:29
and Systems Analyst 3.
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i sistemski analitičari 3.
06:31
(Laughter)
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(Smijeh)
06:34
You know, these narrow job titles
not only sound boring,
not only sound boring,
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Vidite, ti strogi nazivi radnog mjesta
ne samo da zvuče dosadno,
ne samo da zvuče dosadno,
06:38
but they're actually
a subtle encouragement
a subtle encouragement
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već su i svojevrstan poticaj osobama
06:40
for people to make narrow
and boring job contributions.
and boring job contributions.
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da daju monoton i ograničen
doprinos na radnom mjestu.
doprinos na radnom mjestu.
06:43
But I've seen firsthand
that when you invite people to be more,
that when you invite people to be more,
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No, iz prve ruke uvjerio sam se
da kad osobu potaknete na više,
da kad osobu potaknete na više,
06:46
they can amaze us
with how much more they can be.
with how much more they can be.
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može nas iznenaditi
onime što ima za ponuditi.
onime što ima za ponuditi.
06:50
A few years ago,
I was working at a large bank
I was working at a large bank
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Prije nekoliko godina
radio sam u velikoj banci
radio sam u velikoj banci
06:52
that was trying to bring more innovation
into its company culture.
into its company culture.
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koja je pokušavala uvesti inovaciju
u kulturu kompanije.
u kulturu kompanije.
Moj tim i ja osmislili smo
natječaj za izradu prototipova
natječaj za izradu prototipova
06:55
So my team and I designed
a prototyping contest
a prototyping contest
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06:58
that invited anyone to build
anything that they wanted.
anything that they wanted.
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u kojem smo sve pozvali
da izrade štogod žele.
da izrade štogod žele.
Zapravo smo pokušali otkriti
07:01
We were actually trying to figure out
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je li do tada inovaciju sprečavao
07:03
whether or not
the primary limiter to innovation
the primary limiter to innovation
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07:05
was a lack of ideas or a lack of talent,
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nedostatak ideja ili nedostatak talenta,
07:08
and it turns out it was neither one.
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a otkrili smo da nije bilo nijedno.
07:10
It was an empowerment problem.
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Problem je bio u dodjeli ovlasti.
07:12
And the results
of the program were amazing.
of the program were amazing.
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I rezultati programa bili su nevjerojatni.
07:16
We started by inviting
people to reenvision
people to reenvision
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Prvo smo pozvali ljude
da se ponovno prisjete
da se ponovno prisjete
07:18
what it is they could bring to a team.
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čime mogu pridonijeti timu.
07:20
This contest was not only a chance
to build anything that you wanted
to build anything that you wanted
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Natječaj je bio prilika ne samo
da svatko izradi ono što želi,
da svatko izradi ono što želi,
07:24
but also be anything that you wanted.
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već i da bude ono što želi.
Kada ljudi više nisu bili ograničeni
nazivima svojih radnih mjesta,
nazivima svojih radnih mjesta,
07:27
And when people were no longer
limited by their day-to-day job titles,
limited by their day-to-day job titles,
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osjećali su se slobodnima koristiti
razne vještine i talente
razne vještine i talente
07:30
they felt free to bring all kinds
of different skills and talents
of different skills and talents
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i time pridonijeti rješavanju problema.
07:33
to the problems
that they were trying to solve.
that they were trying to solve.
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07:36
We saw technology people being designers,
marketing people being architects,
marketing people being architects,
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Tehnolozi su postali projektanti,
oni iz marketinga arhitekti,
oni iz marketinga arhitekti,
07:39
and even finance people showing off
their ability to write jokes.
their ability to write jokes.
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čak su i oni iz financija pokazali
svoje umijeće u smišljanju viceva.
svoje umijeće u smišljanju viceva.
07:43
(Laughter)
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(Smijeh)
07:44
We ran this program twice,
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Program smo proveli dva puta,
07:46
and each time more than 400 people
brought their unexpected talents to work
brought their unexpected talents to work
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i svaki put više od 400 ljudi iznijelo je
na stol svoje neočekivane talente
na stol svoje neočekivane talente
07:50
and solved problems that they had been
wanting to solve for years.
wanting to solve for years.
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i riješilo probleme koje su
godinama željeli riješiti.
godinama željeli riješiti.
07:53
Collectively, they created
millions of dollars of value,
millions of dollars of value,
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Zajedno su stvorili
milijune dolara vrijednosti,
milijune dolara vrijednosti,
07:56
building things like a better
touch-tone system for call centers,
touch-tone system for call centers,
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izradili stvari poput boljeg
tonskog sustava za pozivne centre,
tonskog sustava za pozivne centre,
lakših radnih alata za podružnice,
08:01
easier desktop tools for branches
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08:02
and even a thank you card system
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čak i sustava e-čestitki,
08:04
that has become a cornerstone
of the employee working experience.
of the employee working experience.
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koji je postao kamen temeljac
radnog iskustva zaposlenika.
radnog iskustva zaposlenika.
08:07
Over the course of the eight weeks,
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Tijekom osam tjedana,
08:09
people flexed muscles that they never
dreamed of using at work.
dreamed of using at work.
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svi su zaposlili mišiće koje nisu ni
sanjali da će ikad koristiti na poslu.
sanjali da će ikad koristiti na poslu.
08:14
People learned new skills,
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Svladali su nove vještine,
08:15
they met new people,
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sklopili nova poznanstva,
08:18
and at the end, somebody
pulled me aside and said,
pulled me aside and said,
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i na kraju, netko me povukao
u stranu i rekao,
u stranu i rekao,
08:21
"I have to tell you,
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"Moram priznati,
08:22
the last few weeks has been
one of the most intense,
one of the most intense,
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posljednji tjedni bili su
jedno od najintenzivnijih,
jedno od najintenzivnijih,
08:25
hardest working experiences
of my entire life,
of my entire life,
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najtežih radnih iskustava
u cijelom mom životu,
u cijelom mom životu,
08:28
but not one second of it felt like work."
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no ni na sekundu
nisam imao osjećaj da radim."
nisam imao osjećaj da radim."
08:32
And that's the key.
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I u tome je ključ svega.
08:33
For those few weeks, people
got to be creators and innovators.
got to be creators and innovators.
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Tih su nekoliko tjedana
ljudi bili stvaratelji i inovatori.
ljudi bili stvaratelji i inovatori.
08:38
They had been dreaming of solutions
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Sanjali su o rješenjima problema
08:40
to problems that had been
bugging them for years,
bugging them for years,
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koji su ih mučili godinama
08:43
and this was a chance to turn
those dreams into a reality.
those dreams into a reality.
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i ovo je bila prilika da
te snove pretvore u stvarnost.
te snove pretvore u stvarnost.
08:46
And that dreaming is an important part
of what separates us from machines.
of what separates us from machines.
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Upravo su ti snovi ono po čemu se
razlikujemo od strojeva.
razlikujemo od strojeva.
08:51
For now, our machines
do not get frustrated,
do not get frustrated,
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Strojeve još uvijek
ne možemo isfrustrirati,
ne možemo isfrustrirati,
08:54
they do not get annoyed,
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iziritirati,
08:55
and they certainly don't imagine.
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a zasigurno nisu sposobni ni zamišljati.
08:57
But we, as human beings --
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No, mi kao ljudska bića,
08:59
we feel pain,
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osjećamo bol
09:00
we get frustrated.
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i frustraciju.
09:02
And it's when we're most annoyed
and most curious
and most curious
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I upravo kada smo najuzrujaniji
i najradoznaliji,
i najradoznaliji,
09:05
that we're motivated to dig
into a problem and create change.
into a problem and create change.
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motivirani smo da istražimo problem
i promijenimo stvari.
i promijenimo stvari.
09:09
Our imaginations are the birthplace
of new products, new services,
of new products, new services,
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Naša mašta je mjesto gdje se rađaju
novi proizvodi i usluge,
novi proizvodi i usluge,
09:13
and even new industries.
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čak i nove industrije.
09:15
I believe that the jobs of the future
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Vjerujem da će poslove budućnosti
09:17
will come from the minds of people
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osmisliti ljudi
09:19
who today we call
analysts and specialists,
analysts and specialists,
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koje danas nazivamo
analitičarima i specijalistima,
analitičarima i specijalistima,
09:21
but only if we give them the freedom
and protection that they need to grow
and protection that they need to grow
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no, samo ako dobiju slobodu
i zaštitu koji su im potrebni da rastu
i zaštitu koji su im potrebni da rastu
09:25
into becoming explorers and inventors.
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i postanu istraživači i izumitelji.
Ako doista želimo radna mjesta
otporna na robote,
otporna na robote,
09:28
If we really want to robot-proof our jobs,
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09:30
we, as leaders, need
to get out of the mindset
to get out of the mindset
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mi, kao vođe, moramo prestati
ljudima naređivati što da rade
09:33
of telling people what to do
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09:34
and instead start asking them
what problems they're inspired to solve
what problems they're inspired to solve
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i umjesto toga pitati ih
koje probleme osjećaju da mogu riješiti
koje probleme osjećaju da mogu riješiti
09:38
and what talents
they want to bring to work.
they want to bring to work.
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te koje talente pritom žele primijeniti.
09:41
Because when you can bring
your Saturday self to work on Wednesdays,
your Saturday self to work on Wednesdays,
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Jer kada u srijedu na posao možeš
dovesti sebe iz vikend izdanja,
dovesti sebe iz vikend izdanja,
09:45
you'll look forward to Mondays more,
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više ćeš se radovati ponedjeljku,
09:47
and those feelings
that we have about Mondays
that we have about Mondays
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a onaj osjećaj koji nas
preplavljuje ponedjeljkom,
preplavljuje ponedjeljkom,
09:49
are part of what makes us human.
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dio je onoga što nas čini ljudima.
09:52
And as we redesign work
for an era of intelligent machines,
for an era of intelligent machines,
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I dok radimo na redizajnu posla
u eri inteligentnih strojeva,
u eri inteligentnih strojeva,
09:55
I invite you all to work alongside me
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pozivam vas da zajedno sa mnom
09:57
to bring more humanity
to our working lives.
to our working lives.
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donesete više humanosti u
naše radne živote.
naše radne živote.
10:00
Thank you.
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Hvala.
10:01
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
David Lee - Innovation leaderUPS’s David Lee works to create platforms that make it easier for people to turn fuzzy ideas into concrete solutions.
Why you should listen
David Lee is the Vice President of Innovation and the Strategic Enterprise Fund for UPS. In that role, he develops programs that make it easier for smart, creative people to get together and explore ideas. It's clear that great ideas can come from anywhere. His responsibility to help people turn their ideas into tangible, pragmatic solutions. His team coordinates communities, programs, and contests that give people permission to chase down problems that they are personally inspired to address. He is constantly amazed at what happens when thoughtful, passionate people are given room to run.
Lee's career has been filled with interesting opportunities to break down new barriers for large corporations. He has been involved in the launch of dozens of new products, services and businesses within the framework of corporate processes and expectations. Some of those efforts flourished while others failed. Because of those lessons, he looks to create pathways which result in rapid impact and "good failures" whenever possible.
Prior to joining UPS, he led innovation at SunTrust Bank. Lee started his career at Bank of America, where he worked in advanced technology and asset management. There he helped to launch retirement services and a strategic venture capital group. He studied economics at the University of Virginia and went to business school at the University of Chicago.
David Lee | Speaker | TED.com