EG 2007
Ann Cooper: What's wrong with school lunches
Ann Cooper: Što ne valja sa školskim ručkom
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Odmetnica kad su ručci u pitanju, Ann Cooper, na EG konferenciji 2007. govori o nadolazećim revolucionarnim ručcima koji će se posluživati u školama -- napravljeni od lokalne, održive, sezonske, pa čak i poučne hrane.
Ann Cooper - Lunch lady
Ann Cooper cares -- a lot -- what kids eat for lunch. As the head of nutrition for Berkeley, California, schools, she serves organic, regionally sourced and sustainable meals to lots of lucky children. Full bio
Ann Cooper cares -- a lot -- what kids eat for lunch. As the head of nutrition for Berkeley, California, schools, she serves organic, regionally sourced and sustainable meals to lots of lucky children. Full bio
Double-click the English transcript below to play the video.
00:16
My thing with school lunch is, it's a social justice issue.
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Ručak u školi pitanje je socijalne pravde.
00:18
I'm the Director of Nutrition Services
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Upraviteljica sam prehrambenog odjela
00:20
for the Berkeley Unified School District. I have 90 employees
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u Berkeley Unified školskom području.
Imam 90 zaposlenika,
Imam 90 zaposlenika,
00:23
and 17 locations, 9,600 kids.
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17 lokacija, 9.600 djece.
00:25
I'm doing 7,100 meals a day
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Isporučim 7.100 obroka dnevno
00:27
and I've been doing it for two years,
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i to radim već dvije godine,
00:29
trying to change how we feed kids in America.
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pokušavam mijenjati ishranu
američke djece.
američke djece.
00:32
And that's what I want to talk to you a little bit about today.
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I upravo o tome želim danas govoriti.
00:35
These are some of my kids with a salad bar.
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Ovo su neka od moje djece uz salata bar.
00:37
I put salad bars in all of our schools when I got there.
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Postavljeni su u sve škole čim sam došla.
00:39
Everyone says it couldn't be done.
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Svi su rekli kako će to biti nemoguće.
00:41
Little kids couldn't eat off the salad bar,
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Mlađa djeca neće to jesti,
00:43
big kids would spit in it -- neither happened.
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starija će pljunuti u njega --
ni jedno se nije dogodilo.
ni jedno se nije dogodilo.
Kada sam prihvatila ovaj zadatak,
pokušala sam shvatiti,
pokušala sam shvatiti,
00:46
When I took over this, I tried to really figure out,
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00:48
like, what my vision would be.
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kakva će biti moja vizija.
00:50
How do we really change children's relationship to food?
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Kako promijeniti odnos djece prema hrani?
00:52
And I'll tell you why we need to change it,
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Reći ću vam zašto to moramo promijeniti,
00:54
but we absolutely have to change it.
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ali apsolutno moramo to promijeni.
00:56
And what I came to understand is,
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Ono što sam shvatila bilo je
00:58
we needed to teach children
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da trebamo djecu podučiti
01:00
the symbiotic relationship
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o simbiozi između
01:02
between a healthy planet, healthy food and healthy kids.
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zdravog planeta, zdrave hrane i
zdrave djece.
zdrave djece.
01:05
And that if we don't do that, the antithesis,
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I da ako to ne učinimo, antiteze,
01:08
although we've heard otherwise,
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iako smo čuli suprotno,
01:10
is we're really going to become extinct,
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jest da ćemo zaista izumrijeti,
01:12
because we're feeding our children to death.
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jer djecu ubijamo hranom.
01:14
That's my premise.
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To je moja premisa.
Vidimo kako su
bolesna djeca sve su bolesnija.
bolesna djeca sve su bolesnija.
01:16
We're seeing sick kids get sicker and sicker.
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01:18
And the reason this is happening, by and large,
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Razlog leži u tome što je
01:21
is because of our food system
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naš prehrambeni sustav
01:23
and the way the government commodifies food,
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i način na koji Vlada
pretvara hranu u robu,
pretvara hranu u robu,
01:25
the way the government oversees our food,
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način na koji Vlada
nadzire hranu,
nadzire hranu,
01:27
the way the USDA puts food on kids' plates
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kako američko Ministarstvo poljoprivrede
na dječje tanjure
na dječje tanjure
01:30
that's unhealthy, and allows unhealthy food into schools.
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stavlja nezdravu hranu i
čini istu stvar u školama.
čini istu stvar u školama.
01:34
And by -- tacitly, all of us send our kids,
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I kada mi, prešutno, šaljemo djecu
01:36
or grandchildren, or nieces, or nephews, to school
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ili unučad, nećakinje ili nećake,
u školu
u školu
01:39
and tell them to learn, you know,
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i kažemo im da tamo nešto nauče,
01:41
learn what's in those schools.
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nauče ono što je u tim školama.
01:43
And when you feed these kids bad food,
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I kada djecu hranite lošom hranom,
01:45
that's what they're learning. So that's really what this is all about.
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to je ono što nauče.
O tome se u stvari radi.
O tome se u stvari radi.
01:48
The way we got here is because of big agribusiness.
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Tu smo gdje jesmo zbog ogromnog
posla u poljoprivredi.
posla u poljoprivredi.
01:52
We now live in a country where most of us don't decide,
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Živimo u zemlji gdje većina nas ne
01:56
by and large, what we eat. We see big businesses, Monsanto and DuPont,
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odlučuje što će jesti.
Velike kompanije, Monsanto i DuPont,
Velike kompanije, Monsanto i DuPont,
01:59
who brought out Agent Orange and stain-resistant carpet.
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omogućili su nam Agent Orange i
sagove koji se ne prljaju.
sagove koji se ne prljaju.
02:02
They control 90 percent of the commercially produced seeds in our country.
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Oni upravljaju s 90 %
proizvedenog sjemena u našoj zemlji.
proizvedenog sjemena u našoj zemlji.
02:06
These are -- 10 companies
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Tih 10 kompanija upravlja
02:08
control much of what's in our grocery stores,
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većinom toga što je dostupno u trgovinama,
02:10
much of what people eat. And that's really, really a problem.
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što ljudi jedu.
I to je stvarno, stvarno problem.
I to je stvarno, stvarno problem.
02:14
So when I started thinking about these issues
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Kada sam počela razmišljati o tome
02:16
and how I was going to change what kids ate,
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i o tome kako promijeniti prehranu djece,
02:18
I really started focusing on what we would teach them.
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stvarno sam se usmjerila na ono što ih
možemo naučiti.
možemo naučiti.
02:21
And the very first thing
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A prva stvar na popisu bila je
02:23
was about regional food -- trying to eat food
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regionalna hrana -- pokušati jesti hranu
02:26
from within our region.
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iz vlastite regije.
I jasno, ono što se događa
s korištenjem fosilnih goriva
s korištenjem fosilnih goriva
02:28
And clearly, with what's going on with fossil fuel usage,
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02:30
or when -- as the fossil fuel is going away,
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i što će biti kada ona nestanu,
02:33
as oil hits its peak oil,
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kada proizvodnja nafte dosegne vrhunac,
02:36
you know, we really have to start thinking about whether or not
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morat ćemo početi razmišljati o tome
02:38
we should, or could, be moving food
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trebamo li ili možemo li prevoziti hranu
02:41
1,500 miles before we eat it.
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2.400 km prije nego je pojedemo.
02:44
So we talked to kids about that,
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Razgovarali smo s djecom o tome
02:46
and we really start to feed kids regional food.
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i počeli im davati hranu iz regije.
02:49
And then we talk about organic food.
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Zatim smo govorili o organskoj hrani.
02:51
Now, most school districts can't really afford organic food,
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Većina škola si nju ne može priuštiti,
02:53
but we, as a nation,
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ali mi kao zemlja
02:55
have to start thinking about
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moramo početi razmišljati o tome
02:57
consuming, growing and feeding our children
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kako koristiti, uzgajati i hraniti se
02:59
food that's not chock-full of chemicals.
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hranom koja nije krcata kemikalijama.
03:01
We can't keep feeding our kids pesticides
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Ne možemo djeci više davati pesticide,
03:03
and herbicides and antibiotics and hormones.
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herbicide, antibiotike i hormone.
03:06
We can't keep doing that.
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Jednostavno ne možemo.
03:08
You know, it doesn't work.
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To ne funkcionira.
03:10
And the results of that are kids getting sick.
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A rezultat toga je da djeca obolijevaju.
03:13
One of my big soapboxes right now is antibiotics.
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Trenutno najviše pričam o antibioticima.
03:17
Seventy percent of all antibiotics consumed in America
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70 posto od svih korištenih antibiotika
u SAD-u
u SAD-u
03:21
is consumed in animal husbandry.
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koriste se u stočarstvu.
03:23
We are feeding our kids antibiotics
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Djecu svaki dan hranimo antibioticima
03:26
in beef and other animal protein every day.
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iz govedine i ostalih
životinjskih proteina svaki dan.
životinjskih proteina svaki dan.
03:29
Seventy percent -- it's unbelievable.
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70 posto -- to je nevjerojatno!
03:32
And the result of it is, we have diseases.
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Posljedice toga su brojne bolesti.
03:35
We have things like E. coli that we can't fix,
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Imamo, recimo, E. coli koja se ne liječi,
03:38
that we can't make kids better when they get sick.
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djeci ne možemo pomoći kada se razbole.
Svakako se antibiotici prečesto koriste,
03:42
And, you know, certainly antibiotics have been over-prescribed,
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ali ovdje je riječ baš o hrani.
03:46
but it's an issue in the food supply.
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03:48
One of my favorite facts is that
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Najdraži mi je podatak da se godišnje u
03:50
U.S. agriculture uses 1.2 billion pounds of pesticides every year.
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poljoprivredi SAD-a koristi
preko 544 milijuna kg pesticida.
preko 544 milijuna kg pesticida.
03:54
That means every one of us, and our children,
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To znači da svatko od nas i naše djece
03:57
consumes what would equal a five-pound bag --
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unese otprilike vrećice od 2,5 kg,
03:59
those bags you have at home. If I had one here
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one vrećice koje imate kod kuće.
I kad bih
I kad bih
04:01
and ripped it open,
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otvorila jednu od tih vrećica,
04:03
and that pile I would have on the floor
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ta količina koju bih dobila
04:05
is what we consume and feed our children every year
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odgovarala bi količini koju godišnje
04:08
because of what goes into our food supply,
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unesemo u sebe putem hrane,
04:11
because of the way we consume
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zato što takve proizvode
04:14
produce in America.
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konzumiramo u Americi.
04:16
The USDA allows these antibiotics,
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Ministarstvo poljoprivrede dopušta te
04:18
these hormones and these pesticides in our food supply,
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antibiotike, hormone i pesticide u hrani.
04:20
and the USDA paid for this ad
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Ono je platilo i ovaj oglas u
04:22
in Time magazine.
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časopisu Time.
04:24
Okay, we could talk about Rachel Carson and DDT,
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Možemo govoriti o Rachel Carson i DDT-ju,
04:27
but we know it wasn't good for you and me.
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ali znamo da to nije dobro za nas.
04:29
And that is what the USDA allows in our food supply.
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A Ministarstvo to dopušta u našoj hrani.
04:32
And that has to change, you know.
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I to se mora promijeniti.
04:35
The USDA cannot be seen as
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Ministarstvo poljoprivrede ne smije biti
04:37
the be-all and end-all of what we feed
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prva i zadnja stanica u odlučivanju što
04:40
our kids and what's allowed.
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ćemo jesti i što je dozvoljeno.
04:42
We cannot believe that they have our best interests at heart.
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Ne vjerujemo da čine ono
što je najbolje za nas.
što je najbolje za nas.
04:45
The antithesis of this whole thing is sustainable food.
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Suprotno od ovoga je održiva hrana,
04:48
That's what I really try and get people to understand.
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i to je ono što želim da ljudi shvate.
04:51
I really try and teach it to kids. I think it's the most important.
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To pokušavam naučiti djecu jer mislim
da je jako važno.
da je jako važno.
04:54
It's consuming food in a way
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To je i konzumiranje hrane na način
04:56
in which we'll still have a planet,
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koji će osigurati planet
04:58
in which kids will grow up to be healthy,
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na kojem će djeca odrastati zdrava
05:00
and which really tries to mitigate
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i koji pokušava umanjiti
05:02
all the negative impacts we're seeing.
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sve negativne utjecaje kojima svjedočimo.
05:05
It really is just a new idea.
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Zaista se radi o novoj ideji.
05:07
I mean, people toss around sustainability,
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Ljudi se razbacuju riječju održivost,
05:09
but we have to figure out what sustainability is.
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ali moramo otkriti što to točno jest.
05:12
In less than 200 years, you know, just in a few generations,
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Za manje od 200 godina, odnosno,
05:14
we've gone from being 200 --
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u nekoliko smo generacija došli sa
05:16
being 100 percent, 95 percent farmers
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100 ili 95 % seljaka na
05:19
to less than 2 percent of farmers.
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manje od 2% seljaka.
05:21
We now live in a country that has more prisoners than farmers --
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Živimo u zemlji koja ima više zatvorenika
nego seljaka --
nego seljaka --
05:24
2.1 million prisoners, 1.9 million farmers.
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2,1 milijun zatvorenika
naspram 1,9 milijuna seljaka.
naspram 1,9 milijuna seljaka.
05:28
And we spend 35,000 dollars
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Prosječno potrošimo 35.000 dolara godišnje
05:30
on average a year keeping a prisoner in prison,
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na zatvorenika u zatvoru, a
05:32
and school districts spend 500 dollars a year
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škola potroši 500 dolara godišnje
na prehranu djeteta.
05:36
feeding a child.
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05:38
It's no wonder, you know, we have criminals.
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Ni ne iznenađuje to što imamo kriminalaca!
05:40
(Laughter)
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(Smijeh)
05:42
And what's happening is, we're getting sick.
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Također se i razbolijevamo.
05:45
We're getting sick and our kids are getting sick.
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I mi oboljevamo,
i naša djeca su sve bolesnija.
i naša djeca su sve bolesnija.
05:49
It is about what we feed them.
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To je zbog načina prehrane.
05:52
What goes in is what we are.
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Postajemo ono što unosimo u sebe.
05:54
We really are what we eat.
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Stvarno jesmo ono što jedemo.
05:56
And if we continue down this path,
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Ako nastavimo ovim putem
05:58
if we continue to feed kids bad food,
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i djeci nastavimo davati lošu hranu,
06:00
if we continue not to teach them what good food is,
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ako ih ne učimo o dobroj hrani,
06:05
what's going to happen? You know, what is going to happen?
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Što će se dogoditi?
Znate što će se dogoditi?
Znate što će se dogoditi?
06:08
What's going to happen to our whole medical system?
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Što će se dogoditi
sa zdravstvenim sustavom?
sa zdravstvenim sustavom?
06:11
What's going to happen is,
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Dogodit će se to da
06:13
we're going to have kids
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ćemo imati djecu
06:15
that have a life less long than our own.
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koja će živjeti kraće nego mi.
06:18
The CDC, the Center for Disease Control,
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CDC, Centar za kontrolu bolesti,
06:21
has said, of the children born in the year 2000 --
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objavio je da će djeca rođena u 2000.,
06:23
those seven- and eight-year-olds today --
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dakle, koja danas imaju 7 ili 8 godina,
06:25
one out of every three Caucasians,
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jedno od troje bijelaca, jedno od dvoje
06:27
one out of every two African-Americans and Hispanics
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Afroamerikanaca i Latinoamerikanaca,
06:30
are going to have diabetes in their lifetime.
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imati dijabetes tijekom života.
06:34
And if that's not enough, they've gone on to say,
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I kao da to nije dovoljno, rekli su da će
06:37
most before they graduate high school.
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većina oboljeti prije nego maturiraju.
06:39
This means that 40 or 45 percent
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To znači da bi 40 ili 45 % djece
06:43
of all school-aged children
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školskog uzrasta
06:45
could be insulin-dependent
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moglo biti ovisno o inzulinu u
06:47
within a decade. Within a decade.
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idućih 10 godina.
Unutar desetljeća...
Unutar desetljeća...
06:51
What's going to happen?
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Što će se dogoditi?
06:53
Well, the CDC has gone further to say
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CDC je rekao da bi
06:55
that those children born in the year 2000
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ta djeca rođena 2000. godine
06:57
could be the first generation
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mogla biti prva generacija
06:59
in our country's history to die at a younger age than their parents.
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u povijesti zemlje koja će
živjeti kraće od svojih roditelja.
živjeti kraće od svojih roditelja.
07:02
And it's because of what we feed them.
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A to je sve zbog načina prehrane.
07:04
Because eight-year-olds don't get to decide --
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Osmogodišnjaci ne odlučuju o tome,
07:06
and if they do, you should be in therapy.
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a ako odlučuju, trebaju ići na terapije.
07:09
You know, we are responsible
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Mi smo odgovorni za ono što
07:11
for what kids eat.
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djeca jedu.
07:13
But oops, maybe they're responsible for what kids eat.
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Ali, ups, možda su oni odgovorni za
to što djeca jedu.
to što djeca jedu.
07:17
Big companies spend 20 billion dollars a year
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Velike kompanije godišnje troše
20 milijardi dolara
20 milijardi dolara
07:20
marketing non-nutrient foods to kids.
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na reklamiranje nehranjive hrane djeci.
07:23
20 billion dollars a year. 10,000 ads most kids see.
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20 milijardi godišnje. 10.000 reklama koje
vidi većina djece.
vidi većina djece.
07:27
They spend 500 dollars
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Troše 500 dolara
07:29
for every one dollar -- 500 dollars marketing foods
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na svaki dolar -- 500 dolara promovirajući
07:32
that kids shouldn't eat for every one dollar
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ono što djeca ne bi trebala jesti na svaki
07:35
marketing healthy, nutritious food.
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dolar kojim se promovira zdrava hrana.
07:37
The result of which is kids think they're going to die
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Posljedica toga je da djeca misle da će
07:39
if they don't have chicken nuggets.
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umrijeti ako ne jedu pileće nuggetse.
07:41
You know that everybody thinks they should be eating more, and more, and more.
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Svi misle kako moraju jesti sve
više i više.
više i više.
07:44
This is the USDA portion size, that little, tiny thing.
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Ovu porciju preporučilo je Ministarstvo,
ovo maleno i sitno.
ovo maleno i sitno.
07:47
And the one over there, that's bigger than my head,
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A onu tamo, koja je veća od moje glave,
07:49
is what McDonald's and Burger King
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McDonald's i Burger King i
velike kompanije misle da trebamo jesti.
07:52
and those big companies think we should eat.
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07:53
And why can they serve that much?
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Zašto mogu davati tolike porcije?
07:55
Why can we have 29-cent Big Gulps
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Zašto možemo kupiti Big Gulp za 29
07:58
and 99-cent double burgers?
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i duple burgere za 99 centi?
08:00
It's because of the way the government commodifies food,
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Zbog Vladine komodifikacije hrane,
08:03
and the cheap corn and cheap soy
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zbog jeftinog kukuruza i soje
08:05
that are pushed into our food supply
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koji se nalaze u našoj hrani
08:07
that makes these non-nutrient foods
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te čine tu nutritivno bezvrijednu hranu
08:09
really, really cheap.
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iznimno jeftinom.
08:11
Which is why I say it's a social justice issue.
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Zato sam i rekla da je ovo
pitanje socijalne pravde.
pitanje socijalne pravde.
08:14
Now, I said I'm doing this in Berkeley, and you might think,
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Rekla sam da to radim u Berkeleyju i možda
08:16
"Oh, Berkeley. Of course you can do it in Berkeley."
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ćete pomisliti da tamo to prolazi.
08:18
Well, this is the food I found 24 months ago.
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Ovu sam hranu zatekla prije 24 mjeseca.
08:21
This is not even food.
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To čak ni nije hrana.
08:23
This is the stuff we were feeding our kids: Extremo Burritos,
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Ovim smo hranili djecu: extremo burrito,
08:25
corn dogs,
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kukuruzni dogovi,
08:27
pizza pockets, grilled cheese sandwiches.
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malim pizzama, tost sendvičima sa sirom.
08:29
Everything came in plastic, in cardboard.
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Sve je bilo u plastici i kartonu.
08:32
The only kitchen tools my staff had was a box cutter.
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Jedini kuhinjski pribor
bio je rezač za kutije.
bio je rezač za kutije.
08:35
The only working piece of equipment in my kitchen
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Jedino ispravno od kuhinjske
opreme bila je
opreme bila je
08:37
was a can crusher, because if it didn't come in a can,
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drobilica za limenke jer, ako nije bilo u
08:40
it came frozen in a box.
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limenci, bilo je smrznuto, u kutiji.
08:42
The USDA allows this.
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Ministarstvo to dozvoljava.
08:44
The USDA allows all of this stuff.
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Ministarstvo sve to dozvoljava.
08:46
In case you can't tell, that's, like,
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Ako ne možete ovo prepoznati, radi se o
08:48
pink Danish and some kind of cupcakes.
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slasticama i nekakvim kolačićima.
08:52
Chicken nuggets, Tater Tots, chocolate milk with high fructose,
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Pileći nuggetsi, Tater Totsi,
čokoladno mlijeko puno fruktoze
čokoladno mlijeko puno fruktoze
08:55
canned fruit cocktail -- a reimbursable meal.
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voćni kokteli u limenci -
nadoknadiv obrok.
nadoknadiv obrok.
08:58
That's what the government says is okay to feed our kids.
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Vladi je u redu
da se time hrane naša djeca.
da se time hrane naša djeca.
09:02
It ain't okay. You know what? It is not okay.
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To nije u redu. Znate što?
Nije u redu!
Nije u redu!
09:06
And we, all of us,
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I svi mi
09:08
have to understand
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moramo shvatiti
09:10
that this is about us,
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da se tu radi o nama,
09:12
that we can make a difference here.
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mi nešto možemo promijeniti.
09:14
Now I don't know if any of you out there invented chicken nuggets,
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Ne znam je li tko od vas izmislio pileće
09:16
but I'm sure you're rich if you did.
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nuggetse, ali sigurno
ste bogati ako jeste.
ste bogati ako jeste.
09:18
But whoever decided that a chicken should look like
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Ali tko je odlučio da piletina treba biti
09:21
a heart, a giraffe, a star?
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u obliku srca, žirafe, zvijezde?
09:25
Well, Tyson did, because there's no chicken in the chicken.
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Tyson je odlučio
jer u toj piletini nema piletine.
jer u toj piletini nema piletine.
09:28
And that they could figure it out,
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I shvatili su da tako nešto mogu
09:30
that we could sell this stuff to kids.
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prodavati djeci.
09:32
You know, what's wrong with teaching kids
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Što je loše u tome da djecu naučimo
09:34
that chicken looks like chicken?
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da pile izgleda kao pile?
09:36
But this is what most schools serve.
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Ali većina škola poslužuje ovo.
09:38
In fact, this may be what a lot of parents serve,
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Zapravo, to poslužuju i mnogi roditelji,
09:41
as opposed to -- this is what we try and serve.
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a ovo što mi pokušavamo služiti.
09:44
We really need to change
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Zaista pokušavamo promijeniti
09:46
this whole paradigm with kids and food.
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čitavu paradigmu s djecom i hranom.
09:49
We really have to teach children
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Zaista moramo naučiti djecu
09:51
that chicken is not a giraffe.
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da pile nije žirafa.
09:54
You know, that vegetables
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Da je povrće
09:56
are actually colorful, that they have flavor,
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šareno, da ima okus,
09:59
that carrots grow in the ground,
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da mrkva raste u zemlji,
10:02
that strawberries grow in the ground.
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da jagode rastu u zemlji.
10:04
There's not a strawberry tree or a carrot bush.
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Da ne postoji stablo jagode
ni grm mrkve.
ni grm mrkve.
10:07
You know, we have to change
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Moramo promijeniti način
10:10
the way we teach kids about these things.
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na koji djecu učimo o tim stvarima.
10:12
There's a lot of stuff we can do. There's a lot of schools
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Puno toga možemo napraviti.
Puno škola
Puno škola
10:15
doing farm-to-school programs. There's a lot of schools
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uključeno je u program suradnje s farmama.
10:18
actually getting fresh food into schools.
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Puno škola zapravo dobiva svježu hranu.
10:21
Now, in Berkeley, we've gone totally fresh.
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U Berkeleyju imamo samo svježu hranu.
10:24
We have no high-fructose corn syrup,
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Nema visoko fruktoznog kukuruznog sirupa,
10:26
no trans fats, no processed foods.
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transmasnih kiselina, prerađene hrane.
10:28
We're cooking from scratch every day.
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Svakodnevno kuhamo ispočetka.
10:30
We have 25 percent of our --
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25 % naših -
(Pljesak)
10:33
(Applause)
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hvala - 25 % naših materijala
10:35
thank you -- 25 percent of our stuff
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10:37
is organic and local. We cook.
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je organsko i lokalno.
Kuhamo.
Kuhamo.
10:39
Those are my hands. I get up at 4 a.m.
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To su moje ruke. Ustajem u 4:00 ujutro
10:42
every day and go cook the food for the kids,
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svaki dan i idem kuhati za djecu
10:45
because this is what we need to do.
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jer je to ono što moramo napraviti.
10:47
We can't keep serving kids
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Ne možemo i dalje djeci davati
10:49
processed crap,
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prerađena sranja
10:51
full of chemicals,
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prepuna kemikalija
10:53
and expect these are going to be healthy citizens.
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i očekivati da će biti zdravi građani.
10:55
You're not going to get the next generation,
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Nećete dobiti iduću generaciju
ili onu nakon nje, koja razmišlja na ovaj
10:58
or the generation after, to be able to think like this
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11:00
if they're not nourished.
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način ako nisu uhranjeni.
11:02
If they're eating
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Ako stalno jedu
11:04
chemicals all the time,
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kemikalije
11:06
they're not going to be able to think.
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neće moći razmišljati.
11:08
They're not going to be smart.
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Neće biti pametni.
11:10
You know what? They're just going to be sick.
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Samo će biti bolesni.
11:13
Now one of the things that -- what happened when I went into Berkeley
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Nešto sam shvatila dolaskom u Berkeley -
11:15
is I realized that, you know, this was all pretty amazing to people,
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sve ovo bilo je ljudima zapanjujuće,
11:18
very, very different, and I needed to market it.
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bitno drukčije, i morala sam to plasirati.
11:21
I came up with these calendars that I sent home to every parent.
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Osmislila sam kalendare koje sam poslala
svakom roditelju.
svakom roditelju.
11:24
And these calendars really started to lay out my program.
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I oni su lansirali moj program.
11:27
Now I'm in charge of all the cooking classes
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Sad sam zadužena za sve sate kuhanja
11:29
and all the gardening classes in our school district.
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i vrtlarstva u našem školskom okrugu.
11:32
So this is a typical menu.
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Ovo je tipični jelovnik.
11:34
This is what we're serving this week at the schools.
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Ovo poslužujemo u školama ovog tjedna.
11:36
And you see these recipes on the side?
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Vidite te recepte sa strane?
11:38
Those are the recipes that the kids learn in my cooking classes.
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Njih su djeca naučila na nastavi kuhanja.
11:40
They do tastings of these ingredients in the gardening classes.
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Degustiraju sastojke
na nastavi vrtlarstva.
na nastavi vrtlarstva.
11:44
They also may be growing them. And we serve them in the cafeterias.
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Neke i uzgajaju, a služimo ih u kantinama.
11:48
If we're going to change children's relationship to food,
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Ako ćemo mijenjati odnos djece prema
11:50
it's delicious, nutritious food in the cafeterias,
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ukusnoj, nutritivnoj hrani u kantinama
11:53
hands-on experience -- you're looking in cooking and gardening classes --
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iz prve ruke - moramo uvesti nastavu
kuhanja i vrtlarstva -
kuhanja i vrtlarstva -
11:56
and academic curriculum to tie it all together.
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i školski ih kurikulum mora povezati.
12:00
Now you've probably garnered that I don't love the USDA,
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Shvatili ste da ne volim Ministarstvo
12:03
and I don't have any idea what to do with their pyramid,
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i nemam pojma što s njihovom piramidom
koja je naopaka i ima dugu iznad.
12:06
this upside-down pyramid with a rainbow over the top, I don't know.
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12:08
You know, run up into the end of the rainbow,
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Protrčite ispod duge ili ne znam što.
12:10
I don't know what you do with it. So, I came up with my own.
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Zato sam osmislila vlastitu piramidu.
12:13
This is available on my website in English and Spanish,
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Dostupna je na mojoj stranici
na engleskom i španjolskom
na engleskom i španjolskom
12:15
and it's a visual way to talk to kids about food.
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i vizualno govori o hrani.
12:18
The really tiny hamburger, the really big vegetables.
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Vrlo sitan hamburger, vrlo veliko povrće.
12:21
We have to start changing this.
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Moramo to početi mijenjati.
12:23
We have to make kids understand
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Moramo djeci objasniti
12:26
that their food choices make a big difference.
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da izbor hrane čini ogromnu razliku.
12:30
We have cooking classes -- we have cooking classrooms in our schools.
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Imamo nastavu kuhanja i potrebne
učionice za to u školama.
učionice za to u školama.
12:33
And why this is so important is
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A to je važno zato što smo
12:35
that we now have grown a generation,
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odgojili generaciju, možda dvije
12:38
maybe two, of kids where one out of every four meals
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djece čiji je jedan od četiri obroka
12:41
is eaten in fast food, one of every four meals is eaten in a car
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brza hrana, jedan od četiri jedu u autu i
12:45
and one out of every last four meals is eaten in front of a TV or computer.
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jedan od četiri ispred TV-a ili računala.
12:49
What are kids learning? Where is the family time?
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Što djeca uče?
Gdje je obiteljsko vrijeme?
Gdje je obiteljsko vrijeme?
12:53
Where is socialization? Where is discussion?
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Gdje je socijalizacija?
Gdje je rasprava?
Gdje je rasprava?
12:57
Where is learning to talk?
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Učenje da razgovaraju?
12:59
You know, we have to change it.
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Moramo to promijeniti.
13:01
I work with kids a lot. These are kids I work with in Harlem.
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Puno radim s djecom.
Ova djeca su iz Harlema.
Ova djeca su iz Harlema.
13:04
EATWISE -- Enlightened and Aware Teens Who Inspire Smart Eating.
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EATWISE - osvješteni tinejdžeri koji
nadahnjuju pametnu ishranu.
nadahnjuju pametnu ishranu.
13:07
We have to teach kids
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Moramo naučiti djecu
13:09
that Coke and Pop Tarts
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da kola i pop tarts
13:11
aren't breakfast.
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nisu doručak.
13:13
We have to teach kids that if they're on a diet
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Moramo ih naučiti da, ako jedu
13:15
of refined sugar,
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rafinirani šećer, imat će
13:17
they go up and down, just like if they're on a diet of crack.
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iste probleme kao da konzumiraju crack.
Moramo to sve spojiti.
Imamo kompostiranje u svim našim školama.
Imamo kompostiranje u svim našim školama.
13:22
And we have to pull it all together. We have composting in all of our schools.
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13:25
We have recycling in all of our schools.
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Imamo recikliranje u našim školama.
13:27
You know, the things that we maybe do at home
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Ono što možda radimo kod kuće
13:29
and think are so important,
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i mislimo da je važno,
13:31
we have to teach kids about in school.
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to moramo naučiti djecu u školi.
To mora postati dio njih
13:35
It has to be so much a part of them
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13:37
that they really get it.
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kako bi stvarno shvatili.
13:39
Because, you know what, many of us
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Mnogi od nas
13:41
are sort of at the end of our careers,
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su na kraju svoje karijere
13:43
and we need to be giving these kids --
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i trebamo dati toj djeci -
13:45
these young kids, the next generation --
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toj mladoj djeci, sljedećoj generaciji -
13:47
the tools to save themselves
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alate kojima će spasiti sebe
13:49
and save the planet.
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i planet.
13:51
One of the things I do a lot is public-private partnerships.
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Bavim se i javno-privatnim partnerstvima.
13:54
I work with private companies
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Radim s privatnim poduzećima
13:56
who are willing to do R & D with me,
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koje surađuju u istraživanju i razvoju
sa mnom,
sa mnom,
13:58
who are willing to do distribution for me,
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koje distributiraju za mene,
14:00
who are really willing to work to go into schools.
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koje žele ući u škole.
14:02
Schools are underfunded.
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Škole nemaju dovoljno sredstava.
14:04
Most schools in America spend less
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Većina škola u Americi troši manje od
14:06
than 7,500 dollars a year teaching a child.
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7.500 dolara godišnje na poduku djeteta.
14:09
That comes down to under five dollars an hour.
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Što ispada manje od 5 dolara po satu.
14:12
Most of you spend 10, 15 dollars an hour
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Većina vas troši 10, 15 dolara po satu
14:14
for babysitters when you have them.
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za dadilje kada ih trebate.
14:17
So we're spending less than 5 dollars an hour on the educational system.
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Trošimo manje od 5 dolara po satu u
obrazovnom sustavu.
obrazovnom sustavu.
14:20
And if we're going to change it,
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I ako ćemo to promijeniti,
14:22
and change how we feed kids,
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i promijeniti ishranu djece,
14:24
we really have to rethink that.
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moramo o tome dobro promisliti.
14:26
So, public and private partnerships,
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Javna i privatna partnerstva,
14:28
advocacy groups, working with foundations.
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savjetodavne skupine, rad sa zakladama.
14:31
In our school district, the way we afford this
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Mi si to možemo priuštiti u svom školskom
14:33
is our school district allocates .03 percent
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okrugu tako što 0,3 %
14:36
of the general fund
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sredstava iz općeg fonda ide
14:38
towards nutrition services. And I think if every school district
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za prehranu.
Mislim da bismo, kada bi
Mislim da bismo, kada bi
14:41
allocated a half to one percent,
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svaki okrug dobio od 0,5 do 1 %,
14:43
we could start to really fix this program.
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mogli popraviti stanje.
Zaista trebamo to promijeniti.
14:46
We really need to change it.
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Koštat će više.
14:49
It's going to take more money.
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14:51
Of course, it's not all about food; it's also about
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Naravno, ne radi se samo o hrani, djeca
14:53
kids getting exercise.
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trebaju i vježbati.
14:55
And one of the simple things we can do
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A najjednostavnije bi bilo da
14:57
is put recess before lunch.
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odmor bude prije ručka.
14:59
It's sort of this "duh" thing.
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To nekako svi znaju.
15:01
You know, if you have kids coming into lunch
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Ako djeca dođu na ručak i
15:03
and all they're going to do when they get out of lunch is go to have recess,
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nakon njega imaju odmor,
15:06
you see them just throw away their lunch so they can run outside.
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samo bace hranu i istrče van.
15:09
And then, at one in the afternoon, they're totally crashing.
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A onda, u 13 sati, budu iscrpljeni.
15:12
These are your children and grandchildren that are totally melting down
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Vaša djeca i unučad budu uništena
15:14
when you pick them up, because they haven't had lunch.
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kada dođete po njih zato što nisu ručala.
15:16
So if the only thing they'd have to do after lunch is go to class,
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A kada bi nakon ručka morali otići na sat,
15:19
believe me, they're going to sit there and eat their lunch.
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vjerujte mi, sjedili bi i ručali.
15:22
We need to --
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Moramo -
15:24
we need to educate.
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moramo educirati.
15:26
We need to educate the kids.
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Moramo educirati djecu,
15:28
We need to educate the staff.
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moramo educirati osoblje.
15:30
I had 90 employees.
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Imala sam 90 zaposlenika.
15:32
Two were supposed to be cooks -- none could.
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Dvoje je trebalo kuhati - nisu znali kako.
15:34
And, you know, I'm not that better off now.
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I, da znate, nije ni sad puno bolje.
15:37
But we really have to educate.
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Ali stvarno moramo educirati.
15:39
We have to get academic institutions to start thinking
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Akademske institucije moraju naći načina
15:42
about ways to teach people how to cook again,
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da ljude ponovno nauče kako kuhati
15:45
because, of course, they don't --
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jer, naravno, ne kuhaju -
15:47
because we've had this processed food in schools
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jer imamo prerađenu hranu u školama
15:49
and institutions for so long.
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i drugim institucijama već dugo vremena.
15:51
We need 40-minute lunches --
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Trebamo 40 minuta za ručak -
15:53
most schools have 20-minute lunches --
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većina škola ima samo 20 -
15:55
and lunches that are time-appropriate.
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i ručkove koji odgovaraju tom vremenu.
15:57
There was just a big study done, and so many schools
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Provedeno je istraživanje i mnogo škola
15:59
are starting lunch at nine and 10 in the morning.
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poslužuje ručak u 9:00 i 10:00 ujutro.
16:01
That is not lunchtime.
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To nije vrijeme ručka.
16:04
You know, it's crazy. It's crazy what we're doing.
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To je ludo, to što radimo je ludo!
16:07
And just remember,
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Sjetite se,
16:09
at very least tacitly,
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barem prešutno,
16:11
this is what we're teaching children
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mi učimo djecu
16:14
as what they should be doing.
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da je to ono što bi trebali raditi.
16:16
I think if we're going to fix this,
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Ako mislimo to popraviti,
16:18
one of the things we have to do
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ono što moramo učiniti je
16:20
is really change how we have oversight
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promijeniti nadzor nad
16:22
over the National School Lunch Program.
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Državnim programom školskog ručka.
16:24
Instead of the National School Lunch Program being under the USDA,
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Umjesto da bude pod nadzorom USDA,
16:27
I think it should be under CDC.
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trebalo bi biti pod nadzorom CDC-a.
16:29
If we started to think about food
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Da počnemo razmišljati o hrani
16:32
and how we feed our kids
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i kako hranimo djecu
16:34
as a health initiative,
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kao o zdravstvenoj inicijativi,
16:37
and we started thinking about food as health,
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i o hrani kao zdravlju,
16:40
then I think we wouldn't have corn dogs
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mislim da ne bismo posluživali
kukuruzne dogove
kukuruzne dogove
16:43
as lunch.
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za ručak.
16:45
Okay, Finance 101 on this,
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Ok, neke osnove o financiranju,
16:48
and this -- I'm sort of wrapping it up with this finance piece,
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a završavam na neki način financijama
16:51
because I think this is something we all have to understand.
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zato što mislim da svi to moramo shvatiti.
16:54
The National School Lunch Program spends 8 billion dollars
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Nacionalni program za prehranu
godišnje troši 8 milijardi dolara
godišnje troši 8 milijardi dolara
16:56
feeding 30 million children a year.
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hraneći 30 milijuna djece.
16:58
That number probably needs to double.
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Taj iznos treba udvostručiti.
17:00
People say, "Oh my God, where are we going to get 8 billion?"
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Ljudi se pitaju odakle dobiti 8 milijardi.
17:03
In this country, we're spending 110 billion dollars a year
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U ovoj zemlji se troši 110 milijardi na
17:07
on fast food.
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brzu hranu godišnje.
17:10
We spend 100 billion dollars a year
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Trošimo 100 milijardi godišnje
17:12
on diet aids.
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na dodatke prehrani.
17:14
We spend 50 billion dollars on vegetables,
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Trošimo 50 milijardi na povrće,
17:16
which is why we need all the diet aids.
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i zbog toga trebamo sve te dodatke.
17:19
We spend 200 billion dollars a year
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Godišnje trošimo 200 milijardi dolara
17:22
on diet-related illness today,
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na bolesti koje su povezane s prehranom,
17:25
with nine percent of our kids having type 2 diabetes.
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9 % naše djece ima dijabetes tipa 2.
17:28
200 billion.
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200 milijardi.
17:30
So you know what, when we talk
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Tako da, kada pričamo o tome
17:32
about needing 8 billion more, it's not a lot.
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da trebamo još 8 milijardi, to nije puno.
17:35
That 8 billion comes down to two dollars and 49 cents --
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Tih 8 milijardi spadne na
2 dolara i 49 centi --
2 dolara i 49 centi --
17:38
that's what the government allocates for lunch.
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toliko Vlada dodjeljuje za ručkove.
17:41
Most school districts spend two thirds of that on payroll and overhead.
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Većina škola troši 2/3 toga na plaće i
opće troškove.
opće troškove.
17:44
That means we spend less than a dollar a day
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To znači da trošimo manje od dolara dnevno
17:47
on food for kids in schools --
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za hranu djece u školama --
17:49
most schools, 80 to 90 cents. In L.A., it's 56 cents.
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većina škola 80 do 90 centi.
U Los Angelesu 56 centi.
U Los Angelesu 56 centi.
17:54
So we're spending less than a dollar, OK, on lunch.
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Trošimo manje od dolara za ručak.
17:57
Now I don't know about you,
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Ne znam za vas, ali ja idem
17:59
but I go to Starbucks and Pete's and places like that,
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u Starbucks i Pete's i slična mjesta i
18:01
and venti latte in San Francisco is five dollars.
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kava s mlijekom u San Franciscu je 5$.
18:04
One gourmet coffee,
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Jedna gurmanska kava,
18:06
one, is more --
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jedna, stoji više -
18:08
we spend more on than we are spending to feed kids
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nego prehrana djece
18:11
for an entire week
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tijekom čitavog tjedna
18:14
in our schools.
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u našim školama.
18:16
You know what? We should be ashamed.
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Znate što?
Trebamo se sramiti.
Trebamo se sramiti.
18:20
We, as a country, should be ashamed
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Čitava zemlja treba se
18:23
at that.
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toga sramiti.
18:25
The richest country.
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Najbogatija zemlja.
18:27
In our country,
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U našoj zemlji,
18:29
it's the kids that need it the most,
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djeca kojima je hrana najpotrebnija
18:32
who get this really, really lousy food.
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dobivaju ovu užasnu, užasnu hranu.
18:34
It's the kids who have parents and grandparents
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Djeca čiji si roditelji, bake, djedovi,
18:36
and uncles and aunts that can't even afford
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ujaci i tetke ne mogu priuštiti
18:40
to pay for school lunch that gets this food.
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plaćanje školskog ručka dobivaju tu hranu.
18:43
And those are the same kids
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A to su ista ona djeca
18:45
who are going to be getting sick.
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koja će se razboljeti.
18:48
Those are the same kids who we should be taking care of.
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To su djeca o kojoj bismo trebali brinuti.
18:51
We can all make a difference.
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Možemo nešto promijeniti.
18:54
That every single one of us,
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Svatko od nas,
18:56
whether we have children,
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bez obzira na to imamo li djece,
18:58
whether we care about children, whether we have nieces or nephews,
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brinemo li za njih, bilo da imamo nećake
19:01
or anything --
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ili nećakinje, svejedno -
19:03
that we can make a difference.
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mi možemo nešto promijeniti.
19:05
Whether you sit down and eat a meal with your kids,
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Bilo da objedujete s djecom,
19:07
whether you take your kids, or grandchildren,
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bilo da vodite djecu, unučad ili
19:09
or nieces and nephews shopping
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nećake u kupovinu
19:12
to a farmers' market. Just do tastings with them.
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na tržnicu.
Isprobavajte s njima.
Isprobavajte s njima.
19:15
Sit down and care.
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Sjednite i pokažite da vam je stalo.
19:17
And on the macro level,
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Na makro razini,
19:19
we're in what seems to be
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nalazimo se u
19:21
a 19-month presidential campaign,
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19-mjesečnoj predsjedničkoj kampanji
19:25
and of all the things we're asking
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i od svega onoga što tražimo od
19:27
all of these potential leaders,
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svih tih potencijalnih vođa
19:29
what about asking for the health of our children?
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kako bi bilo da zatražimo zdravlje djece?
19:31
Thank you.
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Hvala!
ABOUT THE SPEAKER
Ann Cooper - Lunch ladyAnn Cooper cares -- a lot -- what kids eat for lunch. As the head of nutrition for Berkeley, California, schools, she serves organic, regionally sourced and sustainable meals to lots of lucky children.
Why you should listen
Ann Cooper has a frontline view of the daily battle to keep kids healthy -- and of the enemy, the processed-foods industries that, it sometimes seems, want to wrap every single thing that children eat in a fried coating and then a plastic bag. As the director of nutrition services for the Berkeley (California) Unified School District, she's an outspoken activist for serving fresh, sustainable food to kids. Her lively website, ChefAnn.com, rounds up recipes, links, and resources for food activism.
Cooper's influential program in Berkeley involves kids in every stage of the food they eat, from growing to disposing of it. And along the way, eating some delicious cafeteria lunches. She's also recently become one of the most enterprising members of Jamie Oliver's Food Revolution, launching TheLunchBox.org to give schools the resources and support they need to transform their menus and provide balanced, healthy meals. In line with that effort, she is partnering with Whole Foods on the Great American Salad Project (GASP), which will create fresh salad bars in over 300 schools around the U.S.
She's the author of several books, including Bitter Harvest, an examination of the food chain, and her latest, Lunch Lessons: Changing the Way We Feed Our Children.
Ann Cooper | Speaker | TED.com