EG 2007
Ann Cooper: What's wrong with school lunches
Ann Cooper vorbeste despre pranzurile din scoli
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In cadrul Conferintei EG din 2007, Ann Cooper, "renegata pranzurilor", vorbeste despre viitoarea revolutie in modul in care copii mananca la scoala -- mancare locala, durabila, sezoniera si chiar educativa.
Ann Cooper - Lunch lady
Ann Cooper cares -- a lot -- what kids eat for lunch. As the head of nutrition for Berkeley, California, schools, she serves organic, regionally sourced and sustainable meals to lots of lucky children. Full bio
Ann Cooper cares -- a lot -- what kids eat for lunch. As the head of nutrition for Berkeley, California, schools, she serves organic, regionally sourced and sustainable meals to lots of lucky children. Full bio
Double-click the English transcript below to play the video.
00:16
My thing with school lunch is, it's a social justice issue.
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Problema mea cu pranzurile in scoli este ca reprezinta o injustitie sociala.
00:18
I'm the Director of Nutrition Services
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Eu sunt Directorul Serviciilor de Nutritie
00:20
for the Berkeley Unified School District. I have 90 employees
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pentru Districtul Scolar Unificat din Berkeley. Am 90 de angajati
00:23
and 17 locations, 9,600 kids.
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si 17 locatii, 9.600 de copii.
00:25
I'm doing 7,100 meals a day
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Fac 7.100 de mese pe zi
00:27
and I've been doing it for two years,
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si fac asta de 2 ani,
00:29
trying to change how we feed kids in America.
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incercind sa schimb modul in care ne hranim copiii in America.
00:32
And that's what I want to talk to you a little bit about today.
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Si despre asta vreau sa va vorbesc astazi pe scurt.
00:35
These are some of my kids with a salad bar.
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Acestia sunt unii dintre copiii mei la un bar cu salate.
00:37
I put salad bars in all of our schools when I got there.
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Am pus baruri cu salate in toate scolile noastre cand am ajuns acolo.
00:39
Everyone says it couldn't be done.
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Toata lumea spunea ca nu se poate face asta --
00:41
Little kids couldn't eat off the salad bar,
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copii mai mici nu ar putea sa manance din barul cu salate,
00:43
big kids would spit in it -- neither happened.
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copiii mai mari ar scuipa in el -- nu s-au intamplat nici una nici alta.
00:46
When I took over this, I tried to really figure out,
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Cand am preluat comanda, am incercat sa imi dau seama,
00:48
like, what my vision would be.
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intr-un fel, care ar fi viziunea mea:
00:50
How do we really change children's relationship to food?
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cum putem schimba intr-adevar relatia copiilor cu mancarea?
00:52
And I'll tell you why we need to change it,
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Si o sa va spun de ce trebuie sa o schimbam,
00:54
but we absolutely have to change it.
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dar, cu siguranta, trebuie sa o schimbam.
00:56
And what I came to understand is,
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Si ceea ce am ajuns sa realizez este,
00:58
we needed to teach children
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ca trebuie sa ii invatam pe copii
01:00
the symbiotic relationship
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relatia simbiotica
01:02
between a healthy planet, healthy food and healthy kids.
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dintre o planeta sanatoasa, mancare sanatoasa si copii sanatosi.
01:05
And that if we don't do that, the antithesis,
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Iar daca nu vom face acest lucru, antiteza,
01:08
although we've heard otherwise,
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chiar daca am auzit altceva,
01:10
is we're really going to become extinct,
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este ca vom disparea de pe fata planetei,
01:12
because we're feeding our children to death.
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pentru ca ne hranim copiii intr-un mod care le va provoca moartea.
01:14
That's my premise.
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Aceasta este premiza mea.
01:16
We're seeing sick kids get sicker and sicker.
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Vedem cum copii bolnavi se imbolnavesc si mai rau.
01:18
And the reason this is happening, by and large,
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Iar motivul pentru care se intampla asta, in general vorbind,
01:21
is because of our food system
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este sistemul nostru de alimentatie
01:23
and the way the government commodifies food,
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si modul in care guvernul reglementeaza comercializarea mancarii,
01:25
the way the government oversees our food,
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modul in care guvernul supravegheaza mancarea noastra,
01:27
the way the USDA puts food on kids' plates
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modul in care USDA (Directia de alimentatie SUA) pune mancare pe farfuriile copiilor
01:30
that's unhealthy, and allows unhealthy food into schools.
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care este unul nesanatos, si permite mancarii nesanatoase sa intre in scoli.
01:34
And by -- tacitly, all of us send our kids,
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Si tacit cu totii ne trimitem copiii,
01:36
or grandchildren, or nieces, or nephews, to school
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nepotii, nepoatele, la scoala
01:39
and tell them to learn, you know,
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si le spunem sa invete, stiti voi,
01:41
learn what's in those schools.
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sa invete ce e in acea scoala.
01:43
And when you feed these kids bad food,
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Iar cand le dai acestor copii mancare proasta,
01:45
that's what they're learning. So that's really what this is all about.
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asta invata. Deci despre asta e vorba de fapt.
01:48
The way we got here is because of big agribusiness.
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Am ajuns in situatia asta din cauza marilor afaceri agricole.
01:52
We now live in a country where most of us don't decide,
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Traim acum intr-o tara in care majoritatea din noi nu decidem,
01:56
by and large, what we eat. We see big businesses, Monsanto and DuPont,
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in general, ce mancam. Vedem afacerile mari precum Monsanto si DuPont --
01:59
who brought out Agent Orange and stain-resistant carpet.
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care au adus pe piata Agentul Orange si covorul rezistent la pete --
02:02
They control 90 percent of the commercially produced seeds in our country.
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ei controleaza 90% din semintele produse comercial in tara noastra.
02:06
These are -- 10 companies
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Sunt 10 companii --
02:08
control much of what's in our grocery stores,
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controleaza o mare parte din ce se gaseste in magazinele alimentare,
02:10
much of what people eat. And that's really, really a problem.
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o mare parte din ceea ce mananca oamenii -- iar asta este, cu siguranta, o problema.
02:14
So when I started thinking about these issues
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Asa ca, atunci cand am inceput sa ma gandesc la aceste probleme
02:16
and how I was going to change what kids ate,
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si ce urma sa fac pentru a schimba modul in care mananca copiii,
02:18
I really started focusing on what we would teach them.
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Am inceput sa ma concentrez pe lucrurile pe care noi ii putem invata.
02:21
And the very first thing
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Iar primul lucru la care m-am gandit
02:23
was about regional food -- trying to eat food
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a fost mancarea regionala -- sa incerc sa-i fac sa consume mancare
02:26
from within our region.
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din regiunea noastra.
02:28
And clearly, with what's going on with fossil fuel usage,
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Si cu siguranta, cu tot ceea ce se intampla cu utilizarea combustibilor fosili,
02:30
or when -- as the fossil fuel is going away,
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sau cand -- deoarece combustibilii fosili se consuma,
02:33
as oil hits its peak oil,
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pe masura ce petrolul isi atinge limita, petrolul --
02:36
you know, we really have to start thinking about whether or not
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stiti, chiar trebuie sa incepem sa ne gandim daca
02:38
we should, or could, be moving food
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ar trebui, sau am putea, transporta mancarea
02:41
1,500 miles before we eat it.
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1.500 de mile inainte de a o consuma.
02:44
So we talked to kids about that,
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Asa ca am discutat cu copiii despre asta,
02:46
and we really start to feed kids regional food.
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si am inceput intr-adevar sa le dam copiilor mancare regionala.
02:49
And then we talk about organic food.
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Iar apoi vorbim despre mancarea organica.
02:51
Now, most school districts can't really afford organic food,
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Acum, majoritatea districtelor scolare nu isi pot permite mancare organica,
02:53
but we, as a nation,
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dar noi, ca natiune,
02:55
have to start thinking about
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trebuie sa incepem sa ne gandim cum putem
02:57
consuming, growing and feeding our children
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consuma, produce si da copiilor nostri
02:59
food that's not chock-full of chemicals.
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mancare care nu este plina de chimicale.
03:01
We can't keep feeding our kids pesticides
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Nu putem continua sa ne hranim copiii cu pesticide
03:03
and herbicides and antibiotics and hormones.
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erbicide, antibiotice si hormoni.
03:06
We can't keep doing that.
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Nu putem continua sa facem asta.
03:08
You know, it doesn't work.
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Stiti, nu functioneaza.
03:10
And the results of that are kids getting sick.
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Iar rezultatele acestui lucru sunt copii care se imbolnavesc.
03:13
One of my big soapboxes right now is antibiotics.
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In momentul de fata, unul din lucrurile asupra carora incerc sa atrag atentia sunt antibioticele.
03:17
Seventy percent of all antibiotics consumed in America
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70% din toate antibioticele care se consuma in America
03:21
is consumed in animal husbandry.
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sunt folosite in hrana animalelor.
03:23
We are feeding our kids antibiotics
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Ne hranim zilnic copiii cu antibiotice
03:26
in beef and other animal protein every day.
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din carnea de vita si din celelalte proteine de origine animala.
03:29
Seventy percent -- it's unbelievable.
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70 la suta -- este de necrezut.
03:32
And the result of it is, we have diseases.
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Iar rezultatul este ca ne imbolnavim.
03:35
We have things like E. coli that we can't fix,
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Avem lucruri ca E. coli, pe care nu le putem trata,
03:38
that we can't make kids better when they get sick.
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nu putem sa-i tratam pe copii cand se imbolnavesc.
03:42
And, you know, certainly antibiotics have been over-prescribed,
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Si, stiti, anumite antibiotice au fost prescrise peste masura,
03:46
but it's an issue in the food supply.
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dar este o problema in productia mancarii.
03:48
One of my favorite facts is that
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Una dintre informatiile mele preferate este ca
03:50
U.S. agriculture uses 1.2 billion pounds of pesticides every year.
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Statele Unite foloseste in agricultura peste 600 milioane kg de pesticide in fiecare an.
03:54
That means every one of us, and our children,
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Asta inseamnca ca fiecare din noi si fiecare din copiii nostrii
03:57
consumes what would equal a five-pound bag --
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consuma echivalentul unei pungi de 2.5 kg --
03:59
those bags you have at home. If I had one here
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pungile acelea pe care le aveti acasa -- daca as avea una aici
04:01
and ripped it open,
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si as deschide-o
04:03
and that pile I would have on the floor
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si gramada aceea pe care as avea-o pe podea
04:05
is what we consume and feed our children every year
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este ceea ce consumam noi, si copiii nostrii, in fiecare an
04:08
because of what goes into our food supply,
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din cauza ingredientelor care intra in productia mancarii,
04:11
because of the way we consume
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din cauza modului in care consumam
04:14
produce in America.
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si producem in America.
04:16
The USDA allows these antibiotics,
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USDA permite folosirea acestor antibiotice,
04:18
these hormones and these pesticides in our food supply,
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acestor hormoni si acestor pesticide in productia mancarii noastre,
04:20
and the USDA paid for this ad
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si USDA au platit pentru acest anunt
04:22
in Time magazine.
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in revista Time.
04:24
Okay, we could talk about Rachel Carson and DDT,
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Ok, am putea vorbi despre Rachel Carson si DDT,
04:27
but we know it wasn't good for you and me.
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dar stim ca nu au fost de nici un folos pentru oamenii de rand.
04:29
And that is what the USDA allows in our food supply.
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Iar USDA autorizeaza folosirea acelor substante in productia mancarii noastre.
04:32
And that has to change, you know.
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Iar asta trebuie sa se schimbe.
04:35
The USDA cannot be seen as
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USDA nu poate fi vazuta ca
04:37
the be-all and end-all of what we feed
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chintesenta modului in care ne hranim copiii,
04:40
our kids and what's allowed.
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copiilor nostrii si ceea ce este permis.
04:42
We cannot believe that they have our best interests at heart.
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Nu putem crede ca lor le pasa cel mai mult de interesele noastre.
04:45
The antithesis of this whole thing is sustainable food.
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Antiteza acestui lucru este mancarea durabila.
04:48
That's what I really try and get people to understand.
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Asta incerc sa ii fac pe oameni sa inteleaga.
04:51
I really try and teach it to kids. I think it's the most important.
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Chiar incerc sa ii invat pe copii - cred ca este cel mai important.
04:54
It's consuming food in a way
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Este vorba despre a consuma mancare intr-un anumit mod
04:56
in which we'll still have a planet,
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in care vom avea totusi o planeta
04:58
in which kids will grow up to be healthy,
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pe care copiii vor creste sanatosi,
05:00
and which really tries to mitigate
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si care incearca sa atenueze
05:02
all the negative impacts we're seeing.
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toate impactele negative pe care le observam.
05:05
It really is just a new idea.
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In realitate, nu este decat o idee noua.
05:07
I mean, people toss around sustainability,
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Ce vreau sa spun este ca se vorbeste mult despre sustenabilitate,
05:09
but we have to figure out what sustainability is.
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dar trebuie sa ne dam seama ce inseamna cu adevarat.
05:12
In less than 200 years, you know, just in a few generations,
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In mai putin de 200 de ani, stiti, in doar cateva generatii,
05:14
we've gone from being 200 --
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am decazut de la a fii 200 --
05:16
being 100 percent, 95 percent farmers
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de la a fii suta la suta, 95 la suta fermieri
05:19
to less than 2 percent of farmers.
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la mai putin de 2 la suta fermieri.
05:21
We now live in a country that has more prisoners than farmers --
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Traim acum intr-o tara care are mai multi prizonieri decat fermieri --
05:24
2.1 million prisoners, 1.9 million farmers.
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2,1 milioane de prizonier, 1,9 milioane de fermieri.
05:28
And we spend 35,000 dollars
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Si cheltuim 35.000 de dolari
05:30
on average a year keeping a prisoner in prison,
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in medie pe an pentru a tine un prizonier in inchisoare
05:32
and school districts spend 500 dollars a year
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iar districtele scolare cheltuiesc 500 de dolari pe an
05:36
feeding a child.
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pentru a hrani un copil.
05:38
It's no wonder, you know, we have criminals.
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Nu e nici o surpriza, stiti, ca avem criminali.
05:40
(Laughter)
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(Rasete)
05:42
And what's happening is, we're getting sick.
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Si ceea ce se intampla este ca ne imbolnavim --
05:45
We're getting sick and our kids are getting sick.
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ne imbolnavim si copiii nostrii se imbolnavesc.
05:49
It is about what we feed them.
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Este vorba despre ce le dam sa manance.
05:52
What goes in is what we are.
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Ceea ce intra in noi este ceea ce suntem.
05:54
We really are what we eat.
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Suntem cu adevarat ceea ce mancam.
05:56
And if we continue down this path,
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Iar daca continuam pe acest drum,
05:58
if we continue to feed kids bad food,
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daca continuam sa ii hranim pe copiii nostrii cu mancare proasta,
06:00
if we continue not to teach them what good food is,
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daca continuam sa nu ii invatam ce inseamna mancare buna,
06:05
what's going to happen? You know, what is going to happen?
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ce o sa se intample? Adica, ce o sa se intample?
06:08
What's going to happen to our whole medical system?
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Ce o sa se intample cu tot sistemul nostru medical?
06:11
What's going to happen is,
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Ceea ce se va intampla este ca
06:13
we're going to have kids
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vom avea copii
06:15
that have a life less long than our own.
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care vor trai o viata mai scurta decat a noastra.
06:18
The CDC, the Center for Disease Control,
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CDC -- Centrul pentru Controlul Bolilor --
06:21
has said, of the children born in the year 2000 --
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a spus ca din copiii nascuti in anul 2000 --
06:23
those seven- and eight-year-olds today --
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cei care au azi sapte si opt ani --
06:25
one out of every three Caucasians,
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unul din trei Caucazieni,
06:27
one out of every two African-Americans and Hispanics
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unul din fiecare doi Afro-Americani si Hispanici,
06:30
are going to have diabetes in their lifetime.
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vor suferi de diabet in cursul vietii.
06:34
And if that's not enough, they've gone on to say,
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Iar daca asta nu e destul, au precizat de asemenea ca acest lucru se va intampla
06:37
most before they graduate high school.
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cu mult inainte de absolvirea liceului.
06:39
This means that 40 or 45 percent
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Asta inseamna ca 40 sau 45 la suta
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of all school-aged children
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din toti copiii care au varsta la care sunt la scoala
06:45
could be insulin-dependent
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ar putea fii dependenti de insulina
06:47
within a decade. Within a decade.
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intr-un deceniu -- intr-un deceniu.
06:51
What's going to happen?
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Ce o sa se intample?
06:53
Well, the CDC has gone further to say
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Pai, CDC a mers si mai departe spunand
06:55
that those children born in the year 2000
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ca acei copii nascuti in anul 2000
06:57
could be the first generation
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ar putea fi prima generatie
06:59
in our country's history to die at a younger age than their parents.
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in istoria tarii noastre, care vor muri mai tineri decat parintii lor.
07:02
And it's because of what we feed them.
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Iar asta se datoreaza modului in care ii hranim.
07:04
Because eight-year-olds don't get to decide --
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Pentru ca, copiii de 8 ani nu pot sa decida,
07:06
and if they do, you should be in therapy.
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iar daca pot, ar trebui ca voi sa fiti la terapie.
07:09
You know, we are responsible
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Stiti, suntem responsabili
07:11
for what kids eat.
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pentru ce le dam copiilor sa manance.
07:13
But oops, maybe they're responsible for what kids eat.
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Dar ups, poate ei sunt responsabili pentru ce mananca copiii.
07:17
Big companies spend 20 billion dollars a year
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Marile companii cheltuie 20 de miliarde de dolari pe an
07:20
marketing non-nutrient foods to kids.
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promovand produse alimentare fara valoare nutritiva pentru copii.
07:23
20 billion dollars a year. 10,000 ads most kids see.
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20 de miliarde de dolari pe an. 10.000 de reclame pe care majoritatea copiilor le vad.
07:27
They spend 500 dollars
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Cheltuie 500 de dolari
07:29
for every one dollar -- 500 dollars marketing foods
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pentru fiecare 1 dolar -- 500 de dolari promovand produse alimentare
07:32
that kids shouldn't eat for every one dollar
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pe care copii nu ar trebui sa le consume -- pentru fiecare dolar
07:35
marketing healthy, nutritious food.
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cheltuit promovand produse sanatoase si hranitoare.
07:37
The result of which is kids think they're going to die
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Resultatul acestui lucru este ca, copii cred ca o sa moara
07:39
if they don't have chicken nuggets.
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daca nu mananca chicken nuggets.
07:41
You know that everybody thinks they should be eating more, and more, and more.
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Stiti, toata lumea crede ca ar trebui sa manance din ce in ce mai mult.
07:44
This is the USDA portion size, that little, tiny thing.
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Aceasta este marimea portiei propuse de USDA, acea chestie minuscula.
07:47
And the one over there, that's bigger than my head,
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Iar cea de aici, care este mai mare decat capul meu
07:49
is what McDonald's and Burger King
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este ceea ce McDonalds si Burger King
07:52
and those big companies think we should eat.
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si acele firme mari cred ca ar trebui sa mancam.
07:53
And why can they serve that much?
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Si de ce oare pot ei sa seveasca atat de mult?
07:55
Why can we have 29-cent Big Gulps
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De ce nu puteam avea inghitituri mari care costa 29 de centi fiecare
07:58
and 99-cent double burgers?
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si hamburgheri dublii care costa 99 de centi fiecare?
08:00
It's because of the way the government commodifies food,
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Modul in care guvernul reglementeaza comercializarea mancarii,
08:03
and the cheap corn and cheap soy
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si pretul scazut pe care il au porumbul si soia,
08:05
that are pushed into our food supply
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determina folosirea lor in productia alimentara.
08:07
that makes these non-nutrient foods
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si fac aceste mancaruri nehranitoare
08:09
really, really cheap.
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foarte, foarte ieftine.
08:11
Which is why I say it's a social justice issue.
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Si de-asta spun ca este o injustitie sociala.
08:14
Now, I said I'm doing this in Berkeley, and you might think,
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Acum, am spus ca fac asta in Berkeley, si ati putea crede,
08:16
"Oh, Berkeley. Of course you can do it in Berkeley."
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"Oh, Berkeley. Poti desigur sa faci asta in Berkeley."
08:18
Well, this is the food I found 24 months ago.
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Ei bine, asta este mancarea pe care am gasit-o acum 24 de luni.
08:21
This is not even food.
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Nici macar nu poate fi numita mancare.
08:23
This is the stuff we were feeding our kids: Extremo Burritos,
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Cu asta ne hraneam copiii -- Extremo Burritos,
08:25
corn dogs,
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cremvusti cu amidon,
08:27
pizza pockets, grilled cheese sandwiches.
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rulouri de pizza, sandwich-uri prajite cu branza.
08:29
Everything came in plastic, in cardboard.
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Totul a fost adus in plastic, in carton.
08:32
The only kitchen tools my staff had was a box cutter.
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Singurele ustensile de bucatarie pe care personalul meu le avea erau cutite de deschis cutiile.
08:35
The only working piece of equipment in my kitchen
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Singurul aparat functional in bucataria mea
08:37
was a can crusher, because if it didn't come in a can,
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era o presa de conserve, pentru ca daca nu veneau in conserve,
08:40
it came frozen in a box.
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veneau inghetate intr-o cutie.
08:42
The USDA allows this.
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USDA permite aceste lucruri.
08:44
The USDA allows all of this stuff.
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USDA permite toate aceste lucruri.
08:46
In case you can't tell, that's, like,
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In caz ca nu v-ati dat seama, asta ar trebui sa reprezinte
08:48
pink Danish and some kind of cupcakes.
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pink Danish si un fel de briose.
08:52
Chicken nuggets, Tater Tots, chocolate milk with high fructose,
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Chicken Nuggets, Tater Tots, cacao cu lapte care contine multa fructoza,
08:55
canned fruit cocktail -- a reimbursable meal.
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coctail de fructe in conserva -- o masa rambursabila.
08:58
That's what the government says is okay to feed our kids.
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Cu asta este guvernul de-acord sa ne hranim copiii.
09:02
It ain't okay. You know what? It is not okay.
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Nu e in regula. Stiti ce? Nu e in regula.
09:06
And we, all of us,
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Iar noi, cu totii,
09:08
have to understand
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trebuie sa intelegem
09:10
that this is about us,
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ca este vorba despre noi --
09:12
that we can make a difference here.
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ca noi putem schimba ceva in acest caz.
09:14
Now I don't know if any of you out there invented chicken nuggets,
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Acum, nu stiu daca vre-unul din voi a inventat chicken nuggets,
09:16
but I'm sure you're rich if you did.
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dar sunt sigura ca cine a facut-o este foarte bogat.
09:18
But whoever decided that a chicken should look like
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Dar cine a decis vreodata ca puiul ar trebui sa arate ca
09:21
a heart, a giraffe, a star?
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o inima, o girafa, o stea?
09:25
Well, Tyson did, because there's no chicken in the chicken.
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Pai, Tyson a decis, pentru ca nu este deloc pui in puiul lor.
09:28
And that they could figure it out,
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Si ei au si-au dat seama
09:30
that we could sell this stuff to kids.
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ca ar putea sa vanda aceste chestii copiilor nostrii.
09:32
You know, what's wrong with teaching kids
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Stiti, ce e gresit in a-i invata pe copii
09:34
that chicken looks like chicken?
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ca un pui arata ca un pui?
09:36
But this is what most schools serve.
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Dar asta este ceea ce majoritatea scolilor ofera.
09:38
In fact, this may be what a lot of parents serve,
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De fapt, asta ar putea fii ceea ce multi parinti ofera --
09:41
as opposed to -- this is what we try and serve.
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spre deosebire de asta -- ceea ce incercam noi sa oferim.
09:44
We really need to change
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Trebuie intr-adevar sa schimbam
09:46
this whole paradigm with kids and food.
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aceasta paradigma cu copii si mancarea.
09:49
We really have to teach children
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Trebuie sa ii invatam pe copii
09:51
that chicken is not a giraffe.
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ca puiul nu este o girafa.
09:54
You know, that vegetables
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Stiti voi, ca legumele
09:56
are actually colorful, that they have flavor,
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sunt in realitate colorate -- ca au un gust,
09:59
that carrots grow in the ground,
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ca de fapt morcovii cresc in pamant,
10:02
that strawberries grow in the ground.
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ca de fapt capsunile cresc in pamant.
10:04
There's not a strawberry tree or a carrot bush.
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Nu exista un copac cu capsuni sau un tufis cu morcovi.
10:07
You know, we have to change
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Stiti, trebuie sa schimbam
10:10
the way we teach kids about these things.
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modul in care ii invatam pe copii despre lucrurile acestea.
10:12
There's a lot of stuff we can do. There's a lot of schools
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Sunt multe lucruri pe care le putem face. Sunt multe scoli
10:15
doing farm-to-school programs. There's a lot of schools
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care fac programe de-la-ferma-la-scoala. Sunt multe scoli
10:18
actually getting fresh food into schools.
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care intr-adevar aduc mancare proaspata in scoli.
10:21
Now, in Berkeley, we've gone totally fresh.
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Acum in Berkeley, am trecut complet la ingrediente proaspete.
10:24
We have no high-fructose corn syrup,
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Nu avem sirop de porumb cu continut mare de fructoza,
10:26
no trans fats, no processed foods.
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nu avem acizi grasi, nu avem mancaruri procesate.
10:28
We're cooking from scratch every day.
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Gatim de la ingredientele de baza in fiecare zi.
10:30
We have 25 percent of our --
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Avem 25 la suta din --
10:33
(Applause)
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(Aplauze)
10:35
thank you -- 25 percent of our stuff
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multumesc -- 25 la suta din produsele noastre
10:37
is organic and local. We cook.
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sunt organice si locale. Gatim.
10:39
Those are my hands. I get up at 4 a.m.
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Acelea sunt mainile mele. Ma trezesc la 4 dimineata
10:42
every day and go cook the food for the kids,
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in fiecare zi si ma duc sa gatesc pentru copii,
10:45
because this is what we need to do.
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pentru ca asta trebuie sa facem.
10:47
We can't keep serving kids
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Nu putem continua sa le oferim copiilor
10:49
processed crap,
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mancare proasta, procesata,
10:51
full of chemicals,
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plina de chimicale,
10:53
and expect these are going to be healthy citizens.
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si sa ne asteptam ca ei sa fie cetateni sanatosi.
10:55
You're not going to get the next generation,
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Nu o sa faci ca urmatoare generatie
10:58
or the generation after, to be able to think like this
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sau generatia de dupa sa fie in stare sa gandeasca asa
11:00
if they're not nourished.
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daca nu sunt hraniti.
11:02
If they're eating
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Daca ei mananca
11:04
chemicals all the time,
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chimicale tot timpul,
11:06
they're not going to be able to think.
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nu vor putea sa gandeasca.
11:08
They're not going to be smart.
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Nu vor fi destepti.
11:10
You know what? They're just going to be sick.
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Stiti ce? Nu vor fi decat bolnavi.
11:13
Now one of the things that -- what happened when I went into Berkeley
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Acum, unul din lucrurile care -- ce s-a intamplat cand am fost inceput la Berkeley
11:15
is I realized that, you know, this was all pretty amazing to people,
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este ca am realizat, stiti voi, ca aceste concepte ii uimeau pe oameni --
11:18
very, very different, and I needed to market it.
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foarte foarte diferite -- si eu trebuia sa le promovez.
11:21
I came up with these calendars that I sent home to every parent.
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Asa ca mi-a venit ideea sa fac aceste calendare, pe care le-am trimis acasa la fiecare parinte.
11:24
And these calendars really started to lay out my program.
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Si aceste calendare au inceput sa-mi expuna programul.
11:27
Now I'm in charge of all the cooking classes
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Acum raspund de toate cursurile de gatit
11:29
and all the gardening classes in our school district.
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si de toate cursurile de gradinarit in districtul nostru scolar.
11:32
So this is a typical menu.
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Deci acesta este un meniu tipic --
11:34
This is what we're serving this week at the schools.
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asta este ceea ce servim saptamana asta in scoli.
11:36
And you see these recipes on the side?
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Si vedeti acele retete pe margine?
11:38
Those are the recipes that the kids learn in my cooking classes.
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Acelea sunt retetele pe care copiii le invata la orele mele de gatit.
11:40
They do tastings of these ingredients in the gardening classes.
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Gusta acele ingrediente in orele de gradinarit.
11:44
They also may be growing them. And we serve them in the cafeterias.
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Si s-ar putea sa le si cultive. Iar noi le servim in cantine.
11:48
If we're going to change children's relationship to food,
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Daca vom schimba schimba relatia copiilor cu mancarea,
11:50
it's delicious, nutritious food in the cafeterias,
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vom face asta numai cu mancare delicioasa si hranitoare in cantine.
11:53
hands-on experience -- you're looking in cooking and gardening classes --
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Experienta practica -- te uiti in cursurile de gatit si gradinarit --
11:56
and academic curriculum to tie it all together.
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si in programa de invatamant pentru a le uni pe toate.
12:00
Now you've probably garnered that I don't love the USDA,
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Acum probabil ca v-ati dat seama ca nu iubesc USDA,
12:03
and I don't have any idea what to do with their pyramid,
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si nu am nici o ideea despre ce sa fac cu piramida lor --
12:06
this upside-down pyramid with a rainbow over the top, I don't know.
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aceasta piramida intoarsa, cu un curcubeu deasupra, nu stiu.
12:08
You know, run up into the end of the rainbow,
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Stiti voi, sa fug pana la sfarsitul curcubeului,
12:10
I don't know what you do with it. So, I came up with my own.
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nu stiu ce sa fac cu ea. Asa ca m-am gandit la propria mea piramida.
12:13
This is available on my website in English and Spanish,
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Este disponibila pe pagina mea de web in Engleza si Spaniola,
12:15
and it's a visual way to talk to kids about food.
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si este un mod vizual de a le vorbi copiilor despre mancare.
12:18
The really tiny hamburger, the really big vegetables.
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Hamburgherul minuscul, legumele uriase.
12:21
We have to start changing this.
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Trebuie sa incepem sa schimbam asta.
12:23
We have to make kids understand
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Trebuie sa ii facem pe copii sa inteleaga
12:26
that their food choices make a big difference.
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ca alegerile pe care le fac cu privire la mancare sunt importante.
12:30
We have cooking classes -- we have cooking classrooms in our schools.
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Avem cursuri de gatit -- avem sali de gatit in scolile noastre,
12:33
And why this is so important is
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iar foarte important este faptul ca
12:35
that we now have grown a generation,
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acum am crescut o generatie,
12:38
maybe two, of kids where one out of every four meals
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poate doua, de copii unde una din 4 mese
12:41
is eaten in fast food, one of every four meals is eaten in a car
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se consuma in fast food, una din 4 mese se consuma intr-o masina
12:45
and one out of every last four meals is eaten in front of a TV or computer.
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iar una din ultimele 4 mese se consuma intotdeauna in fata televizorului sau a calculatorului.
12:49
What are kids learning? Where is the family time?
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Ce invata copiii? Unde este timpul petrecut in familie?
12:53
Where is socialization? Where is discussion?
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Unde este socializarea? Unde sunt discutiile?
12:57
Where is learning to talk?
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Unde invata sa vorbeasca?
12:59
You know, we have to change it.
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Stiti, trebuie sa schimbam asta.
13:01
I work with kids a lot. These are kids I work with in Harlem.
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Eu lucrez mult cu copiii. Acestia sunt copii cu care lucrez in Harlem.
13:04
EATWISE -- Enlightened and Aware Teens Who Inspire Smart Eating.
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EATWISE -- Tineri Luminati si Constienti care Inspira Mancatul Inteligent.
13:07
We have to teach kids
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Trebuie sa-i invatam pe copii ca,
13:09
that Coke and Pop Tarts
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Coca-Cola si Pop Tarts
13:11
aren't breakfast.
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nu reprezinta micul dejun.
13:13
We have to teach kids that if they're on a diet
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Trebuie sa-i invatam pe copii ca daca mananca zilnic
13:15
of refined sugar,
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zahar rafinat,
13:17
they go up and down, just like if they're on a diet of crack.
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o sa se duca in sus si-n jos, ca un consumator de cocaina.
13:22
And we have to pull it all together. We have composting in all of our schools.
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Trebuie sa punem cu totii umarul. Compactam gunoiul in toate scolile noastre.
13:25
We have recycling in all of our schools.
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Reciclam in toate scolile noastre.
13:27
You know, the things that we maybe do at home
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Stiti, lucrurile pe care, poate, le facem acasa
13:29
and think are so important,
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si despre care credem ca sunt foarte importante
13:31
we have to teach kids about in school.
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trebuie predate si copiilor in scoala.
13:35
It has to be so much a part of them
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Trebuie sa fie atat de mult o parte din ei
13:37
that they really get it.
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incat sa inteleaga cu adevarat.
13:39
Because, you know what, many of us
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Pentru ca, stiti ce, multi dintre noi
13:41
are sort of at the end of our careers,
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suntem aproape la sfarsitul carierelor noastre
13:43
and we need to be giving these kids --
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si trebuie sa le dam acestor copii --
13:45
these young kids, the next generation --
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acestor copii tineri, urmatoarea generatie --
13:47
the tools to save themselves
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uneltele ca sa se poate salva pe ei insisi
13:49
and save the planet.
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si sa salveze planeta.
13:51
One of the things I do a lot is public-private partnerships.
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Unul din lucrurile pe care le fac des este parteneriatul public-privat.
13:54
I work with private companies
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Lucrez cu firme private
13:56
who are willing to do R & D with me,
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care sunt dispuse sa faca Cercetare si Dezvoltare cu mine,
13:58
who are willing to do distribution for me,
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care sunt dispuse sa distribuie pentru mine,
14:00
who are really willing to work to go into schools.
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care sunt dispuse sa lucreze pentru a intra in scoli.
14:02
Schools are underfunded.
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Scolile sunt subfinantate.
14:04
Most schools in America spend less
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Majoritatea scolilor din America cheltuie mai putin
14:06
than 7,500 dollars a year teaching a child.
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de 7.500 de dolari pe an invatand un copil.
14:09
That comes down to under five dollars an hour.
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Asta inseamna sub 5 dolari pe ora.
14:12
Most of you spend 10, 15 dollars an hour
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Cei mai multi dintre voi cheltuie 10, 15 dolari pe ora
14:14
for babysitters when you have them.
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pentru bone, atunci cand ii aveti.
14:17
So we're spending less than 5 dollars an hour on the educational system.
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Deci cheltuim mai putin de 5 dolari pe ora pentru sistemul nostru educational.
14:20
And if we're going to change it,
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Si daca vrem sa schimbam asta,
14:22
and change how we feed kids,
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si sa schimbam modul in care hranim copiii,
14:24
we really have to rethink that.
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trebuie sa regandim acest lucru.
14:26
So, public and private partnerships,
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Deci, parteneriate private si publice,
14:28
advocacy groups, working with foundations.
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grupuri care fac lobby, colaborarea cu fundatiile.
14:31
In our school district, the way we afford this
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In districtul nostru scolar, ne putem permite asta
14:33
is our school district allocates .03 percent
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pentru ca districtul nostru scolar aloca 0,03 la suta
14:36
of the general fund
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din fondul general
14:38
towards nutrition services. And I think if every school district
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catre serviciile de nutritie. Si ma gandesc, daca fiecare district scolar
14:41
allocated a half to one percent,
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ar aloca intre jumatate si unu la suta,
14:43
we could start to really fix this program.
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am putea intr-adevar sa incepem sa reparam acest program.
14:46
We really need to change it.
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Trebuie sa incepem sa-l schimbam.
14:49
It's going to take more money.
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Va fi nevoie de mai multi bani.
14:51
Of course, it's not all about food; it's also about
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Desigur ca nu este vorba numai despre mancare -- este si despre
14:53
kids getting exercise.
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faptul ca, copii au nevoie de miscare.
14:55
And one of the simple things we can do
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Si unul din lucrurile simple pe care le putem face
14:57
is put recess before lunch.
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este sa punem pauza inainte de pranz.
14:59
It's sort of this "duh" thing.
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E destul de evident.
15:01
You know, if you have kids coming into lunch
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Stiti voi, daca copiii vin la pranz
15:03
and all they're going to do when they get out of lunch is go to have recess,
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si singurul lucru pe care il fac dupa ce termina este sa stea in pauza,
15:06
you see them just throw away their lunch so they can run outside.
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ii vedeti aruncandu-si pranzul ca sa poata iesi afara.
15:09
And then, at one in the afternoon, they're totally crashing.
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Iar apoi la 1 dupa-amiaza, sunt terminati.
15:12
These are your children and grandchildren that are totally melting down
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Acestia sunt copii si nepotii vostrii care sunt sfarsiti de oboseala
15:14
when you pick them up, because they haven't had lunch.
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cand ii luati de la scoala, pentru ca nu au mancat de pranz.
15:16
So if the only thing they'd have to do after lunch is go to class,
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Deci daca singurul lucru pe care l-ar avea de facut dupa pranz ar fi sa mearga la ore,
15:19
believe me, they're going to sit there and eat their lunch.
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credeti-ma, o sa stea acolo si o sa isi manance pranzul.
15:22
We need to --
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Trebuie sa --
15:24
we need to educate.
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trebuie sa educam.
15:26
We need to educate the kids.
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Trebuie sa ii educam pe copii.
15:28
We need to educate the staff.
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Trebuie sa educam personalul.
15:30
I had 90 employees.
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Am avut 90 de angajati.
15:32
Two were supposed to be cooks -- none could.
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2 pretindeau ca sunt bucatari -- nici unul nu era.
15:34
And, you know, I'm not that better off now.
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Si, stiti, nu stau mult mai bine acum.
15:37
But we really have to educate.
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Dar trebuie intr-adevar sa educam.
15:39
We have to get academic institutions to start thinking
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Trebuie sa facem in asa fel incat institutiile academice sa inceapa sa se gandeasca
15:42
about ways to teach people how to cook again,
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la moduri in care sa ii invete pe oameni sa gateasca din nou,
15:45
because, of course, they don't --
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pentru ca, desigur, nu fac asta --
15:47
because we've had this processed food in schools
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pentru ca am avut aceasta mancare procesata in scoli
15:49
and institutions for so long.
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si in institutii, de atata timp.
15:51
We need 40-minute lunches --
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Avem nevoie de pranzuri de 40 de minute --
15:53
most schools have 20-minute lunches --
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majoritatea scolilor au pranzuri de 20 de minute --
15:55
and lunches that are time-appropriate.
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si pranzuri care sunt potrivite ca durata.
15:57
There was just a big study done, and so many schools
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Tocmai a fost facut un studiu extins, si atat de multe scoli
15:59
are starting lunch at nine and 10 in the morning.
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incep pranzul la 9 sau 10 dimineata --
16:01
That is not lunchtime.
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nu este timpul potrivit pentru a lua pranzul.
16:04
You know, it's crazy. It's crazy what we're doing.
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Stiti, e o nebunie, e o nebunie ceea ce facem.
16:07
And just remember,
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Si doar tineti minte,
16:09
at very least tacitly,
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in ultimul rand tacit,
16:11
this is what we're teaching children
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ca asta este ceea ce ii invatam pe copii
16:14
as what they should be doing.
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ca ar trebui sa faca.
16:16
I think if we're going to fix this,
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Cred ca daca vrem sa remediem acest lucru,
16:18
one of the things we have to do
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unul din lucrurile pe care trebuie sa le facem
16:20
is really change how we have oversight
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este sa schimbam modul in care supraveghem
16:22
over the National School Lunch Program.
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Programul National al Pranzurilor din Scoli.
16:24
Instead of the National School Lunch Program being under the USDA,
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In loc ca Programul National al Pranzurilor din Scoli sa fie sub comanda USDA,
16:27
I think it should be under CDC.
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eu cred ca ar trebui sa fie sub CDC.
16:29
If we started to think about food
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Daca am incepe sa ne gandim la mancare
16:32
and how we feed our kids
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si la modul in care ne hranim copiii
16:34
as a health initiative,
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ca la o initiativa in domeniul sanatatii,
16:37
and we started thinking about food as health,
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si am incepe sa ne gandim la mancare ca la sanatate,
16:40
then I think we wouldn't have corn dogs
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atunci nu cred ca am mai avea cremvusti cu amidon
16:43
as lunch.
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in loc de pranz.
16:45
Okay, Finance 101 on this,
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Ok, cateva informatii financiare despre asta,
16:48
and this -- I'm sort of wrapping it up with this finance piece,
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iar asta -- intr-un fel inchei cu aceste date financiare,
16:51
because I think this is something we all have to understand.
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deoarece consider ca este un lucru pe care toti ar trebui sa il intelegem.
16:54
The National School Lunch Program spends 8 billion dollars
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Programul National al Pranzurilor in Scoli cheltuie 8 miliarde de dolari
16:56
feeding 30 million children a year.
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hranind 30 de milioane de copii pe an.
16:58
That number probably needs to double.
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Acel numar trebuie, probabil, dublat.
17:00
People say, "Oh my God, where are we going to get 8 billion?"
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Oamenii spun, "O Doamne, de unde o sa scoatem 8 miliarde?"
17:03
In this country, we're spending 110 billion dollars a year
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In aceasta tara, cheltuim 110 miliarde de dolari pe an
17:07
on fast food.
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pe fast-food-uri.
17:10
We spend 100 billion dollars a year
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Cheltuim 100 de miliarde pe an
17:12
on diet aids.
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pe suplimente pentru dieta.
17:14
We spend 50 billion dollars on vegetables,
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Cheltuim 50 de miliarde pe legume,
17:16
which is why we need all the diet aids.
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si de-asta avem nevoie de produsele dietetice.
17:19
We spend 200 billion dollars a year
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Cheltuim 200 de miliarde pe an
17:22
on diet-related illness today,
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pentru tratarea bolilor rezultate din diete,
17:25
with nine percent of our kids having type 2 diabetes.
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si 9 la suta din copii nostrii avand diabet tip 2 --
17:28
200 billion.
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200 de miliarde.
17:30
So you know what, when we talk
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Asa ca stiti ce, cand vorbim
17:32
about needing 8 billion more, it's not a lot.
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despre faptul ca avem nevoie de 8 miliarde, nu e mult.
17:35
That 8 billion comes down to two dollars and 49 cents --
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Acele 8 miliarde inseamna doi dolari si 49 de centi --
17:38
that's what the government allocates for lunch.
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atat aloca guvernul pentru pranzuri.
17:41
Most school districts spend two thirds of that on payroll and overhead.
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Majoritatea districtelor scolare folosesc doua treimi din acea suma pe salarii si alte cheltuieli.
17:44
That means we spend less than a dollar a day
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Asta inseamnca ca cheltuim mai putin de un dolar pe zi
17:47
on food for kids in schools --
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pentru mancarea copiilor din scoli --
17:49
most schools, 80 to 90 cents. In L.A., it's 56 cents.
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in majoritatea scolilor intre 80 si 90 de centi. In LA, 56 de centi.
17:54
So we're spending less than a dollar, OK, on lunch.
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Deci cheltuim mai putin de un dolar, ok, pentru pranz.
17:57
Now I don't know about you,
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Acum, nu stiu ce faceti voi,
17:59
but I go to Starbucks and Pete's and places like that,
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dar eu ma duc in locuri ca Starbucks sau Pete's,
18:01
and venti latte in San Francisco is five dollars.
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iar un Venti latte in San Francisco este 5 dolari.
18:04
One gourmet coffee,
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O cafea de calitate superioara,
18:06
one, is more --
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una singura, costa mai mult --
18:08
we spend more on than we are spending to feed kids
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cheltuim mai mult pe o cafea decat pentru hranirea copiilor nostrii
18:11
for an entire week
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pentru o saptamana intreaga
18:14
in our schools.
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in scolile noastre.
18:16
You know what? We should be ashamed.
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Stiti ce? Ar trebui sa ne fie rusine.
18:20
We, as a country, should be ashamed
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Noua, ca tara, ar trebui sa ne fie rusine
18:23
at that.
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iar asta --
18:25
The richest country.
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cea mai bogata tara.
18:27
In our country,
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In tara noastra,
18:29
it's the kids that need it the most,
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copii care au cea mai mare nevoie,
18:32
who get this really, really lousy food.
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sunt cei care primesc aceasta mancare proasta.
18:34
It's the kids who have parents and grandparents
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Sunt copiii care au parinti si bunici
18:36
and uncles and aunts that can't even afford
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si unchi si matusi care nici macar nu isi pot permite
18:40
to pay for school lunch that gets this food.
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sa plateasca pentru pranz, iar ei primesc mancarea asta.
18:43
And those are the same kids
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Iar ei sunt aceiasi copii
18:45
who are going to be getting sick.
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care o sa se imbolnaveasca.
18:48
Those are the same kids who we should be taking care of.
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Ei sunt copiii de care ar trebui sa avem grija.
18:51
We can all make a difference.
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Cu totii putem schimba ceva --
18:54
That every single one of us,
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fiecare dintre noi,
18:56
whether we have children,
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fie ca avem copii,
18:58
whether we care about children, whether we have nieces or nephews,
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fie ca ne pasa de copii, fie ca avem nepoate si nepoti,
19:01
or anything --
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sau orice altceva --
19:03
that we can make a difference.
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putem schimba ceva.
19:05
Whether you sit down and eat a meal with your kids,
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Daca stai la masa si mananci cu copiii tai,
19:07
whether you take your kids, or grandchildren,
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sau daca iti duci copiii, sau nepotii,
19:09
or nieces and nephews shopping
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sau nepoatele la cumparaturi
19:12
to a farmers' market. Just do tastings with them.
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intr-o piata a fermierilor -- doar pune-i sa guste.
19:15
Sit down and care.
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Stati jos si dati-va interesul.
19:17
And on the macro level,
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Iar la nivel inalt,
19:19
we're in what seems to be
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suntem in ceea ce pare a fi
19:21
a 19-month presidential campaign,
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o campanie prezidentiala de 19 luni,
19:25
and of all the things we're asking
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iar toate intrebarile pe care le punem
19:27
all of these potential leaders,
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tuturor acestori potentiali lideri,
19:29
what about asking for the health of our children?
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ce ar fi sa-i intrebam despre sanatatea copiilor nostrii? Multumesc.
19:31
Thank you.
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Multumesc.
ABOUT THE SPEAKER
Ann Cooper - Lunch ladyAnn Cooper cares -- a lot -- what kids eat for lunch. As the head of nutrition for Berkeley, California, schools, she serves organic, regionally sourced and sustainable meals to lots of lucky children.
Why you should listen
Ann Cooper has a frontline view of the daily battle to keep kids healthy -- and of the enemy, the processed-foods industries that, it sometimes seems, want to wrap every single thing that children eat in a fried coating and then a plastic bag. As the director of nutrition services for the Berkeley (California) Unified School District, she's an outspoken activist for serving fresh, sustainable food to kids. Her lively website, ChefAnn.com, rounds up recipes, links, and resources for food activism.
Cooper's influential program in Berkeley involves kids in every stage of the food they eat, from growing to disposing of it. And along the way, eating some delicious cafeteria lunches. She's also recently become one of the most enterprising members of Jamie Oliver's Food Revolution, launching TheLunchBox.org to give schools the resources and support they need to transform their menus and provide balanced, healthy meals. In line with that effort, she is partnering with Whole Foods on the Great American Salad Project (GASP), which will create fresh salad bars in over 300 schools around the U.S.
She's the author of several books, including Bitter Harvest, an examination of the food chain, and her latest, Lunch Lessons: Changing the Way We Feed Our Children.
Ann Cooper | Speaker | TED.com