TED2012
David Kelley: How to build your creative confidence
Deivids Kellejs: Kā veidot savu radošo pašapziņu
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Vai jūsu skola vai darba vieta ir sadalīta „radošajos'” un praktiskajos cilvēkos? Tomēr Deivids Kellijs droši apgalvo, ka radošums nav tikai dažu izredzēto valdījumā. Stāstot par savu leģendāro dizainera karjeru un dzīvi, viņš piedāvā veidus, kā veidot pašapziņu, lai radītu... (No TED2012 „The Design Studio” sesijas, vieskuratori ČĪ Perlmans un Deivids Rokvels.)
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
Double-click the English transcript below to play the video.
00:15
I wanted to talk to you today
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Šodien es ar jums vēlos runāt
00:18
about creative confidence.
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par radošo pašapziņu.
00:20
I'm going to start way back in the third grade
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Sākšu ar atgriešanos trešajā klasē
00:23
at Oakdale School in Barberton, Ohio.
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Oukdeilas skolā Bārbertaunā, Ohaio.
00:26
I remember one day my best friend Brian was working on a project.
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Es atceros, ka kādu dienu mans labākais draugs Braiens veidoja projektu.
00:31
He was making a horse out of the clay
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Viņš gatavoja zirgu no māliem,
00:34
that our teacher kept under the sink.
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kurus mūsu skolotājs glabāja zem izlietnes.
00:36
And at one point, one of the girls who was sitting at his table,
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Kādā brīdī viena no meitenēm, kas sēdēja pie viņa galda,
00:40
seeing what he was doing,
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vērojot, ko viņš dara,
00:42
leaned over and said to him,
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pieliecās pie viņa un teica:
00:44
"That's terrible. That doesn't look anything like a horse."
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„Tas ir briesmīgi. Tas nemaz neizskatās kā zirgs.'”
00:47
And Brian's shoulders sank.
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Braiena pleci nolaidās.
00:51
And he wadded up the clay horse and he threw it back in the bin.
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Viņš samīcīja māla zirgu un iemeta to atpakaļ lādē.
00:53
I never saw Brian do a project like that ever again.
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Es nekad tā īsti neredzēju, ka Braiens ko tādu vairs darītu.
00:59
And I wonder how often that happens.
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Es aizdomājos par to, cik bieži tā notiek.
01:02
It seems like when I tell that story of Brian to my class,
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Tas šķiet kā toreiz, kad es savai klasei pastāstīju šo stāstu par Braienu,
01:07
a lot of them want to come up after class
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daudzi pēc nodarbības vēlējās pienākt pie manis
01:10
and tell me about their similar experience,
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un pastāstīt par savu līdzīgo pieredzi,
01:12
how a teacher shut them down
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kā skolotājs viņus ir noraidījis
01:14
or how a student was particularly cruel to them.
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vai kā pret viņiem kāds skolēns ir bijis īpaši nežēlīgs.
01:16
And some opt out thinking of themselves
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Tajā brīdī daži pat pārstāja domāt,
01:19
as creative at that point.
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ka ir radoši.
01:21
And I see that opting out that happens in childhood,
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Es redzu, ka šāda domāšana, kas rodas bērnībā,
01:26
and it moves in and becomes more ingrained,
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ir uz palikšanu un arvien vairāk iesakņojas
01:28
even by the time you get to adult life.
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līdz pat brīdim, kad cilvēks kļūst pieaudzis.
01:32
So we see a lot of this.
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Tas ir bieži redzams.
01:36
When we have a workshop
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Mums rīkojot darbnīcas
01:39
or when we have clients in to work with us side-by-side,
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vai darbā plecu pie pleca strādājot ar klientiem,
01:41
eventually we get to the point in the process
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galu galā mēs procesā nonākam pie brīža,
01:44
that's fuzzy or unconventional.
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kas ir neskaidrs vai neierasts.
01:46
And eventually these bigshot executives whip out their Blackberries
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Galu galā visi šie svarīgie izpilddirektori izvelk ārā savus Blackberry
01:51
and they say they have to make really important phone calls,
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un apgalvo, ka tiem ir jāveic ļoti svarīgi tālruņa zvani,
01:54
and they head for the exits.
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un dodas uz izeju.
01:55
And they're just so uncomfortable.
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Viņi jūtas tik neērti.
01:58
When we track them down and ask them what's going on,
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Mums viņiem sadzenot pēdas un jautājot, kas noticis,
02:00
they say something like, "I'm just not the creative type."
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viņi pasaka ko tādu kā: „Es vienkārši neesmu radošais tips.”
02:04
But we know that's not true.
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Bet mēs zinām, ka tā nav patiesība.
02:06
If they stick with the process, if they stick with it,
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Ja viņi ir iesaistīti procesā, ja viņi ir iesaistīti tajā,
02:10
they end up doing amazing things
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viņi galu galā paveic apbrīnojamas lietas
02:12
and they surprise themselves just how innovative
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un pārsteidz paši sevi, cik patiesībā inovatīvi ir
02:15
they and their teams really are.
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viņi un viņu komandas.
02:16
So I've been looking at this fear of judgment that we have.
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Tā nu es esmu pētījis šīs bailes no nosodījuma, kas mums piemīt.
02:23
That you don't do things, you're afraid you're going to be judged.
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Ka jūs neķeries pie darbiem, par ko jums ir bail, ka jūs nosodīs.
02:26
If you don't say the right creative thing, you're going to be judged.
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Ja nepateiksit pareizo radošo lietu, jūs nosodīs.
02:30
And I had a major breakthrough
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Sastopot psihologu Albertu Benduru,
02:33
when I met the psychologist Albert Bandura.
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es piedzīvoju lielu atklājumu.
02:36
I don't know if you know Albert Bandura.
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Es nezinu, vai zināt Albertu Benduru.
02:39
But if you go to Wikipedia,
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Taču atvērtu Vikipēdiju,
02:40
it says that he's the fourth most important psychologist in history --
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tā jums pavēstītu, ka viņš ir ceturtais svarīgākais psihologs vēsturē
02:44
like Freud, Skinner, somebody and Bandura.
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kā Freids, Skiners, kaut kas un Bendura.
02:49
Bandura's 86 and he still works at Stanford.
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Benduram ir 86 gadi, un viņš joprojām strādā Stenfordā.
02:53
And he's just a lovely guy.
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Vienkārši jauks puisis.
02:55
And so I went to see him
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Tā nu es devos viņu apciemot,
02:57
because he has just worked on phobias for a long time,
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jo viņš jau ilgu laiku bija nodarbojies ar fobijām,
03:01
which I'm very interested in.
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kuras mani ļoti interesē.
03:03
He had developed this way, this kind of methodology,
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Viņš bija izstrādājis paņēmienu, sava veida metodoloģiju,
03:09
that ended up curing people in a very short amount of time.
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kuras rezultātā ļoti īsā laika sprīdī cilvēki tika izārstēti.
03:13
In four hours he had a huge cure rate of people who had phobias.
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Četru stundu laikā sasniegtais izārstēto cilvēku rādītājs, kuriem bija fobijas, bija milzīgs.
03:18
And we talked about snakes. I don't know why we talked about snakes.
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Mēs runājām par čūskām. Es nezinu, kāpēc mēs runājām par čūskām.
03:20
We talked about snakes and fear of snakes as a phobia.
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Mēs runājām par čūskām un bailēm no čūskām kā par fobiju.
03:24
And it was really enjoyable, really interesting.
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Tas bija patiešām patīkami, patiešām interesanti.
03:28
He told me that he'd invite the test subject in,
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Viņš man pastāstīja, ka ieaicināja testa subjektu iekšā
03:34
and he'd say, "You know, there's a snake in the next room
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un teica: „Ziniet, otrā istabā ir čūska,
03:36
and we're going to go in there."
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un mēs dosimies tur iekšā.'”
03:38
To which, he reported, most of them replied,
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Viņš teica, ka vairums uz to atbildēja:
03:42
"Hell no, I'm not going in there,
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„Ne velna, es tur iekšā neiešu,
03:43
certainly if there's a snake in there."
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pavisam noteikti ne, ja tur ir čūska.”
03:46
But Bandura has a step-by-step process that was super successful.
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Taču Benduram bija ārkārtīgi veiksmīgs pakāpenisks process.
03:51
So he'd take people to this two-way mirror
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Viņš aizveda cilvēkus pie divpusēja spoguļa,
03:54
looking into the room where the snake was,
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caur kuru varēja redzēt istabu, kurā atradās čūska,
03:56
and he'd get them comfortable with that.
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un viņš lika cilvēkiem justies mierīgi šajā situācijā.
03:58
And then through a series of steps,
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Tad soli pa solim
04:00
he'd move them and they'd be standing in the doorway with the door open
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viņš tos virzīja, un drīz vien tie jau stāvēja gaitenī iepretim atvērtām durvīm
04:03
and they'd be looking in there.
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un skatījās iekšā.
04:05
And he'd get them comfortable with that.
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Viņš tiem lika šajā situācijā justies mierīgi.
04:07
And then many more steps later, baby steps,
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Vēlāk, pēc daudziem citiem mazmazītiņiem solīšiem,
04:10
they'd be in the room, they'd have a leather glove like a welder's glove on,
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viņi atradās istabā ar ādas cimdiem rokās, tādiem kā metinātāja cimdiem,
04:13
and they'd eventually touch the snake.
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un viņi galu galā pieskārās čūskai.
04:17
And when they touched the snake everything was fine. They were cured.
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Tiklīdz viņi pieskārās čūskai, viss bija kārtībā. Viņi bija izārstēti.
04:22
In fact, everything was better than fine.
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Īstenībā viss bija vēl labāk kā kārtībā.
04:25
These people who had life-long fears of snakes
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Šie cilvēki, kas visu mūžu bija baidījušies no čūskām,
04:28
were saying things like,
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teica tādas lietas kā:
04:30
"Look how beautiful that snake is."
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„Skat, cik šī čūska ir skaista”
04:33
And they were holding it in their laps.
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Viņi to turēja sev klēpī.
04:36
Bandura calls this process "guided mastery."
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Bendura šo procesu sauc par „virzīto apguvi”.
04:41
I love that term: guided mastery.
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Man patīk šis termins: virzītā apguve.
04:44
And something else happened,
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Notika vēl kas,
04:46
these people who went through the process and touched the snake
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šiem cilvēkiem, kuri tika pakļauti procesam un pieskārās čūskai,
04:50
ended up having less anxiety about other things in their lives.
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galu galā bija mazākas raizes par citām lietām viņu dzīvē.
04:53
They tried harder, they persevered longer,
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Viņi centās vairāk, nepadevās ilgāk
04:57
and they were more resilient in the face of failure.
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un bija elastīgāki neveiksmju priekšā.
04:59
They just gained a new confidence.
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Viņi vienkārši ieguva jaunu pašapziņu.
05:03
And Bandura calls that confidence self-efficacy --
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Bendura šo pašapziņu dēvē par pašspēku —
05:09
the sense that you can change the world
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apziņa, ka varat mainīt pasauli
05:12
and that you can attain what you set out to do.
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un sasniegt izvirzītos mērķus.
05:16
Well meeting Bandura was really cathartic for me
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Tikšanās ar Benduru man bija kā katarse,
05:19
because I realized that this famous scientist
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jo es sapratu, ka šis slavenais zinātnieks
05:23
had documented and scientifically validated
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bija dokumentējis un zinātniski apstiprinājis
05:25
something that we've seen happen for the last 30 years.
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to, ko mēs bijām redzējuši notiekam pēdējos 30 gadus.
05:29
That we could take people who had the fear that they weren't creative,
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Mēs varam paņemt cilvēkus, kuriem piemīt bailes, ka tie nav radoši,
05:33
and we could take them through a series of steps,
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izvest tos cauri vairākiem soļiem,
05:36
kind of like a series of small successes,
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tādai kā mazu panākumu virknei,
05:40
and they turn fear into familiarity, and they surprise themselves.
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viņu bailes pārvēršas pārzināšanā un viņi pārsteidz paši sevi.
05:45
That transformation is amazing.
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Šīs pārvērtības ir apbrīnojamas.
05:46
We see it at the d.school all the time.
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„d.school” mēs to redzam visu laiku.
05:49
People from all different kinds of disciplines,
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Cilvēki, kas nāk no dažādām disciplīnām,
05:51
they think of themselves as only analytical.
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uzskata, ka viņi ir tikai analītiski.
05:54
And they come in and they go through the process, our process,
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Viņi ierodas un tiek izvesti cauri procesam, mūsu procesam,
05:58
they build confidence and now they think of themselves differently.
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viņi iegūst pašapziņu un tad domā par sevi citādāk.
06:01
And they're totally emotionally excited
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Viņiem ir pilnīgs emocionāls pacēlums
06:05
about the fact that they walk around
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par faktu, ka viņi iet,
06:07
thinking of themselves as a creative person.
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domādami par sevi kā radošām personībām.
06:09
So I thought one of the things I'd do today
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Tāpēc es domāju, ka viena no lietām, ko šodien paveikt,
06:12
is take you through and show you what this journey looks like.
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ir izvest jūs cauri šim ceļojumam un parādīt, kā tas izskatās.
06:16
To me, that journey looks like Doug Dietz.
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Man šis ceļojums izskatās kā Dags Dīcs.
06:20
Doug Dietz is a technical person.
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Dags Dīcs ir tehniska personība.
06:25
He designs medical imaging equipment,
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Viņš rada medicīniskās attēlveides iekārtas,
06:27
large medical imaging equipment.
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lielas medicīniskās attēlveides iekārtas.
06:29
He's worked for GE, and he's had a fantastic career.
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Viņš ir strādājis GE, un viņam ir bijusi fantastiska karjera.
06:33
But at one point he had a moment of crisis.
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Bet kādā brīdī viņu piemeklēja krīze.
06:36
He was in the hospital looking at one of his MRI machines in use
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Viņš bija slimnīcā un lūkojās uz vienu no savām magnētiskās rezonanses iekārtām, kas bija lietošanā,
06:40
when he saw a young family.
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kad viņš ieraudzīja jaunu ģimeni.
06:42
There was a little girl,
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Tur bija maza meitene,
06:43
and that little girl was crying and was terrified.
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šī mazā meitenīte raudāja un bija pārbijusies.
06:47
And Doug was really disappointed to learn
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Dags bija patiešām vīlies, uzzinot,
06:50
that nearly 80 percent of the pediatric patients in this hospital
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ka gandrīz 80 procentiem šīs slimnīcas pediatrijas pacientu
06:54
had to be sedated in order to deal with his MRI machine.
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bija nepieciešami nomierinošie līdzekļi, lai tiktu galā ar viņa magnētiskās rezonanses iekārtu.
06:58
And this was really disappointing to Doug,
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Dagam tas lika dziļi vilties,
07:01
because before this time he was proud of what he did.
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jo pirms tam viņš bija lepns par savu paveikto darbu.
07:05
He was saving lives with this machine.
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Ar šo iekārtu viņš glāba dzīvības.
07:07
But it really hurt him to see the fear
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Bet viņam bija ļoti sāpīgi redzēt bailes,
07:10
that this machine caused in kids.
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ko šī iekārta izraisīja bērnos.
07:12
About that time he was at the d.school at Stanford taking classes.
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Apmēram tajā laikā viņš atradās „d.school”, Stenfordā, kur studēja.
07:17
He was learning about our process
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Viņš mācījās par mūsu procesu,
07:18
about design thinking, about empathy,
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par projekta domāšanu, par empātiju,
07:21
about iterative prototyping.
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par iteratīvo prototipu veidošanu.
07:24
And he would take this new knowledge
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Viņš izmantoja šīs jaunās zināšanas
07:25
and do something quite extraordinary.
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un paveica ko diezgan neparastu.
07:28
He would redesign the entire experience of being scanned.
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Viņš pārveidoja visu skenēšanas pieredzi.
07:33
And this is what he came up with.
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Lūk, pie kā viņš beigu beigās nonāca.
07:35
He turned it into an adventure for the kids.
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Viņš to pārvērta par piedzīvojumu bērniem.
07:38
He painted the walls and he painted the machine,
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Viņš nokrāsoja sienas un nokrāsoja iekārtu,
07:41
and he got the operators retrained by people who know kids,
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un panāca, ka cilvēki, kas pazīst bērnus, iemāca radiologiem jaunas prasmes,
07:44
like children's museum people.
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piemēram, bērnu muzeja darbinieki.
07:46
And now when the kid comes, it's an experience.
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Nu, kad ierodas bērns, tā ir pieredze.
07:50
And they talk to them about the noise and the movement of the ship.
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Viņi runā ar tiem par troksni un kuģa kustēšanos.
07:54
And when they come, they say,
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Atnākot bērniem, viņi saka:
07:55
"Okay, you're going to go into the pirate ship,
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„Labi, tu dosies uz pirātu kuģi,
07:58
but be very still because we don't want the pirates to find you."
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bet esi pavisam nekustīgs, jo mēs negribam, lai pirāti tevi atrod.”
08:00
And the results were super dramatic.
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Rezultāti bija ārkārtīgi dramatiski.
08:05
So from something like 80 percent of the kids needing to be sedated,
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Tātad, no aptuveni 80 procentiem bērnu, kuriem bija nepieciešami nomierinošie līdzekļi,
08:09
to something like 10 percent of the kids needing to be sedated.
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uz aptuveni 10 procentiem bērnu, kuriem nepieciešama nomierināšana.
08:14
And the hospital and GE were happy too.
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Arī slimnīca un GE bija priecīgi.
08:16
Because you didn't have to call the anesthesiologist all the time,
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Jo nebija nepieciešams visu laiku saukt anesteziologu,
08:19
they could put more kids through the machine in a day.
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un vienā dienā vairāk bērniem varēja veikt pārbaudi.
08:20
So the quantitative results were great.
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Tā nu kvantitatīvie rādītāji bija lieliski.
08:23
But Doug's results that he cared about were much more qualitative.
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Bet Daga rezultāti, par kuriem viņš raizējās, bija daudz vairāk kvalitatīvi.
08:27
He was with one of the mothers
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Viņš bija kopā ar vienu no mātēm,
08:30
waiting for her child to come out of the scan.
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kas gaidīja savu bērnu iznākam no skenēšanas telpas.
08:32
And when the little girl came out of her scan,
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Mazajai meitenītei atgriežoties no skenēšanas,
08:34
she ran up to her mother and said,
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viņa pieskrēja pie savas mammas un teica:
08:36
"Mommy, can we come back tomorrow?"
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„Mammīt, vai mēs varam atnākt arī rīt?”
08:38
(Laughter)
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(Smiekli)
08:41
And so I've heard Doug tell the story many times,
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Esmu dzirdējis Dagu stāstām šo stāstu daudzas reizes,
08:44
of his personal transformation
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par savu personīgajām pārvērtībām
08:47
and the breakthrough design that happened from it,
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un par lielo sasniegumu dizainā, kas cēlās no tā,
08:51
but I've never really seen him tell the story of the little girl
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bet es tiešām nekad neesmu redzējis viņu stāstām stāstu par mazo meitenīti
08:53
without a tear in his eye.
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bez asarām viņa acīs.
08:55
Doug's story takes place in a hospital.
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Daga stāsts noris slimnīcā.
08:57
I know a thing or two about hospitals.
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Es zinu vienu vai divas lietas par slimnīcām.
09:00
A few years ago I felt a lump on the side of my neck,
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Pirms pāris gadiem es sajutu kunkuli vienā kakla pusē,
09:05
and it was my turn in the MRI machine.
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un pienāca mana kārta magnētiskās rezonanses iekārtai.
09:09
It was cancer. It was the bad kind.
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Tas bija vēzis. Tas bija sliktā paveida vēzis.
09:12
I was told I had a 40 percent chance of survival.
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Man teica, ka man ir 40 procentu iespēja izdzīvot.
09:16
So while you're sitting around with the other patients in your pajamas
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Tev savā pidžamā sēžot kopā ar citiem pacientiem,
09:20
and everybody's pale and thin
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kuri visi ir bāli un tievi,
09:22
and you're waiting for your turn to get the gamma rays,
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un gaidot, kad būs tava kārta saņemt gamma starus,
09:26
you think of a lot of things.
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tu domā par daudzām lietām.
09:28
Mostly you think about, Am I going to survive?
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Visvairāk tu domā: „Vai es izdzīvošu?”
09:30
And I thought a lot about,
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Es ļoti daudz domāju:
09:33
What was my daughter's life going to be like without me?
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„Kāda būs manas meitas dzīve bez manis?”
09:36
But you think about other things.
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Tu domā arī par citām lietām.
09:39
I thought a lot about, What was I put on Earth to do?
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Es daudz domāju: „Kas man uz Zemes ir jāpaveic?”
09:43
What was my calling? What should I do?
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„Kas ir mans aicinājums? Kas man būtu jādara?”
09:46
And I was lucky because I had lots of options.
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Es biju veiksminieks, jo man bija daudzas iespējas.
09:48
We'd been working in health and wellness,
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Mēs bijām strādājuši ar veselības un labklājības jautājumiem
09:50
and K through 12, and the Developing World.
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un no bērnudārza līdz 12. klasei, un jaunattīstības valstīs.
09:53
And so there were lots of projects that I could work on.
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Tādēļ bija daudzi projekti, kuros es varēju darboties.
09:55
But I decided and I committed to at this point
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Taču tajā brīdī es izlēmu un uzņēmos
09:58
to the thing I most wanted to do --
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lietu, ar kuru es visvairāk vēlējos nodarboties —
09:59
was to help as many people as possible
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palīdzēt pēc iespējas vairāk cilvēkiem
10:05
regain the creative confidence they lost along their way.
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atgūt radošo pašapziņu, ko viņi pa ceļam bija pazaudējuši.
10:08
And if I was going to survive, that's what I wanted to do.
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Ja es izdzīvotu, tas būtu tas, ko vēlētos darīt.
10:11
I survived, just so you know.
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Pateikšu priekšā, es izdzīvoju.
10:13
(Laughter)
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(Smiekli)
10:16
(Applause)
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(Aplausi)
10:21
I really believe
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Es patiešām ticu,
10:23
that when people gain this confidence --
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ka tad, kad cilvēki iegūst šo pašapziņu,
10:26
and we see it all the time at the d.school and at IDEO --
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„d.school” un „IDEO” mēs to redzam visu laiku,
10:28
they actually start working on the things that are really important in their lives.
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viņi patiešām sāk nodarboties ar lietām, kurām viņu dzīvē ir liela nozīme.
10:34
We see people quit what they're doing and go in new directions.
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Mēs redzam, ka cilvēki pamet savu nodarbošanos un dodas jaunos virzienos.
10:37
We see them come up with more interesting, and just more, ideas
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Mēs redzam, ka viņiem rodas vairāk interesantas un vienkārši vairāk idejas,
10:44
so they can choose from better ideas.
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tāpēc viņi var izvēlēties no labākām idejām.
10:47
And they just make better decisions.
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Viņi vienkārši pieņem labākus lēmumus.
10:49
So I know at TED you're supposed to have a change-the-world kind of thing.
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Es zinu, ka TED konferencei jums vajag piemist kam pasauli mainošam.
10:53
Everybody has a change-the-world thing.
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Katram piemīt kāda pasauli mainoša īpašība.
10:55
If there is one for me, this is it. To help this happen.
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Ja ir kāda, kas ir domāta man, tad tā ir šī. Palīdzēt tam notikt.
10:59
So I hope you'll join me on my quest --
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Tāpēc es ceru, ka jūs pievienosities maniem meklējumiem
11:01
you as thought leaders.
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jūs kā ideju līderi.
11:03
It would be really great if you didn't let people divide the world
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Tas būtu patiešām lieliski, ja jūs neļautu cilvēkiem iedalīt pasauli
11:08
into the creatives and the non-creatives, like it's some God-given thing,
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radošajos un neradošajos tā, it kā tā būtu kāda Dieva dota lieta,
11:11
and to have people realize that they're naturally creative.
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un liktu cilvēkiem saprast, ka viņi ir radoši no dabas.
11:16
And those natural people should let their ideas fly.
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Šiem dabiskajiem cilvēkiem ir jāļauj savām idejām pacelties spārnos.
11:20
That they should achieve what Bandura calls self-efficacy,
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Ka viņiem vajadzētu sasniegt to, ko Bendura sauc par pašspēku,
11:25
that you can do what you set out to do,
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ka jūs varat darīt to, ko esat iecerējuši,
11:28
and that you can reach a place of creative confidence
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un ka varat sasniegt radošu pašapziņu
11:32
and touch the snake.
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un pieskarties čūskai.
11:33
Thank you.
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Paldies.
11:35
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
David Kelley - Designer, educatorDavid Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.
Why you should listen
As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.
David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.
Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."
In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.
Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.
David Kelley | Speaker | TED.com