TEDSalon London Spring 2012
Pam Warhurst: How we can eat our landscapes
Pam Warhurst: Ako môžeme jesť krajinu okolo seba
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Readability: 3.9
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Čo by komunita mala robiť s nevyužitými pozemkami? Niečo na nich pestovať, samozrejme. Pam Warhurstová energicky a humorne rozpráva na TEDSalon príbeh o tom, ako spolu s narastajúcim tímom dobrovoľníkov začali premieňať kúsky nevyužitej zeme na spoločné zeleninové záhrady a meniť vnímanie jedla vo svojej komunite.
Pam Warhurst - Cofounder, Incredible Edible
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Double-click the English transcript below to play the video.
00:16
The will to live life differently can start
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Odhodlanie žiť inak môže začať
00:19
in some of the most unusual places.
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na najneobvyklejších miestach.
00:22
This is where I come from, Todmorden.
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Z tadeto pochádzam, z Todmordenu.
00:24
It's a market town in the north of England,
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Je to mestečko na severe Anglicka,
00:26
15,000 people, between Leeds and Manchester,
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má 15 000 obyvateľov, je medzi Leedsom a Manchesterom,
00:29
fairly normal market town.
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je to celkom bežné mestečko.
00:31
It used to look like this,
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Predtým vyzeralo takto
00:33
and now it's more like this,
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a teraz skôr takto,
00:36
with fruit and veg and herbs sprouting up all over the place.
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ovocie, zelenina a bylinky rastú všade.
00:40
We call it propaganda gardening. (Laughter)
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Voláme to propagandistické záhradníčenie. (Smiech)
00:44
Corner row railway, station car park,
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Železničná stanica, parkovisko,
00:47
front of a health center, people's front gardens,
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predná časť polikliniky, predzáhradky
00:51
and even in front of the police station. (Laughter)
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a dokonca aj pred policajnou stanicou. (Smiech)
00:55
We've got edible canal towpaths,
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Máme riečne vlečné cesty s jedlými plodinami
00:58
and we've got sprouting cemeteries.
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a rašiace cintoríny.
01:00
The soil is extremely good. (Laughter)
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Pôda je tam neobyčajne dobrá. (Smiech)
01:06
We've even invented a new form of tourism.
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Vymysleli sme dokonca nový druh cestovného ruchu.
01:09
It's called vegetable tourism, and believe it or not,
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Volá sa zeleninová turistika a verte či nie,
01:12
people come from all over the world to poke around in our raised beds,
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ľudia prichádzajú z celého sveta, aby sa pohrabali v našich záhonoch,
01:16
even when there's not much growing. (Laughter)
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aj keď tam toho veľa nerastie. (Smiech)
01:19
But it starts a conversation. (Laughter)
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Ale podnecuje to debatu. (Smiech)
01:23
And, you know, we're not doing it because we're bored. (Laughter)
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A, viete, nerobíme to z nudy. (Smiech)
01:27
We're doing it because we want to start a revolution.
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Robíme to, lebo chceme spustiť revolúciu.
01:32
We tried to answer this simple question:
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Pokúsili sme sa odpovedať na túto jednoduchú otázku:
01:33
Can you find a unifying language that cuts across age
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Môžeme nájsť zjednocujúci jazyk, ktorému nezáleží na veku,
01:36
and income and culture that will help people themselves
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príjme a kultúre, a ktorý ľuďom pomôže
01:40
find a new way of living,
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nájsť si nový spôsob života,
01:42
see spaces around them differently,
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vidieť priestor okolo seba ináč,
01:44
think about the resources they use differently,
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inak rozmýšľať o zdrojoch, ktoré používajú,
01:46
interact differently?
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a inak sa vzájomne ovplyvňovať?
01:48
Can we find that language?
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Je možné nájsť taký jazyk?
01:51
And then, can we replicate those actions?
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A vieme tieto činnosti kopírovať?
01:55
And the answer would appear to be yes,
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Vyzerá to tak, že odpoveď je „áno“
01:57
and the language would appear to be food.
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a že tým jazykom je jedlo.
02:01
So, three and a half years ago, a few of us
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Takže pred tri a pol rokmi sme si
02:03
sat around a kitchen table and
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posadali okolo kuchynského stola a
02:04
we just invented the whole thing. (Laughter)
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proste sme to celé vymysleli. (Smiech)
02:08
(Applause)
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(Potlesk)
02:11
We came up with a really simple game plan that we put to a public meeting.
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Vymysleli sme veľmi jednoduchý herný plán, ktorý sme predniesli na verejnej schôdzi.
02:14
We did not consult. We did not write a report.
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Nekonzultovali sme ho. Nenapísali sme správu.
02:16
Enough of all that. (Laughter)
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Toho bolo už dosť. (Smiech)
02:19
And we said to that public meeting in Todmorden,
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A na tej verejnej schôdzi v Todmordene sme povedali:
02:22
look, let's imagine that our town
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„Pozrite, predstavme si, že naše mesto
02:25
is focused around three plates:
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je sústredené okolo troch tanierov:
02:26
a community plate, the way we live our everyday lives;
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okolo komunitného taniera, čiže nášho každodenného života;
02:28
a learning plate, what we teach our kids in school
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okolo vzdelávacieho taniera, čiže toho, čo učíme deti v škole
02:32
and what new skills we share amongst ourselves;
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a nových zručností, o ktoré sa medzi sebou delíme;
02:34
and business, what we do with the pound in our pocket
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a okolo finančného taniera, čiže čo robíme s librou v našom vrecku
02:37
and which businesses we choose to support.
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a ktoré firmy sa rozhodneme podporiť.
02:39
Now, let's imagine those plates agitated
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Predstavme si teraz, ako sa tieto taniere zmiešajú
02:42
with community actions around food.
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do komunitných činov ohľadom jedla.
02:45
If we start one of those community plates spinning,
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Ak roztočíme jeden z týchto komunitných tanierov,
02:47
that's really great, that really starts to empower people,
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bude to super, ľuďom to dodá silu a sebavedomie,
02:50
but if we can then spin that community plate
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ale ak dokážeme roztočiť komunitný tanier
02:52
with the learning plate, and then spin it with the business plate,
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so vzdelávacím tanierom a potom ho roztočiť s finančným tanierom,
02:55
we've got a real show there, we've got some action theater.
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bude to naozaj šou, bude to divadlo.
02:59
We're starting to build resilience ourselves.
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Začíname pracovať na svojej húževnatosti.
03:02
We're starting to reinvent community ourselves,
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Začíname pretvárať našu komunitu
03:06
and we've done it all without a flipping strategy document.
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a všetko sme to dokázali bez nejakej trápnej stratégie.
03:09
(Applause)
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(Potlesk)
03:15
And here's the thing as well.
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A ešte niečo.
03:17
We've not asked anybody's permission to do this,
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Od nikoho sme si nepýtali povolenie,
03:20
we're just doing it. (Laughter)
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jednoducho to len robíme. (Smiech)
03:22
And we are certainly not waiting for that check
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A určite nečakáme na to, aby sme to povolenie,
03:24
to drop through the letterbox before we start,
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dostali do schránky predtým ako začneme,
03:27
and most importantly of all, we are not daunted
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a čo je najdôležitejšie, nezastrašia nás
03:29
by the sophisticated arguments that say,
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„inteligentné“ argumenty, ktoré hovoria:
03:31
"These small actions are meaningless in the face of tomorrow's problems,"
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„Takéto malé činy sú bezvýznamné s ohľadom na problémy zajtrajška,“
03:35
because I have seen the power of small actions,
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pretože som videla silu malých činov
03:38
and it is awesome.
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a je úžasná.
03:40
So, back to the public meeting. (Laughter)
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Vráťme sa ale k tej verejnej schôdzi. (Smiech)
03:43
We put that proposition to the meeting, two seconds,
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Predniesli sme ľuďom návrh a za dve sekundy
03:46
and then the room exploded.
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miestnosť explodovala.
03:48
I have never, ever experienced anything like that in my life.
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Nikdy v živote som nezažila niečo také.
03:52
And it's been the same in every single room, in every town
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A takto to prebiehalo v každej jednej miestnosti v každom meste,
03:55
that we've ever told our story.
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kde sme rozprávali náš príbeh.
03:57
People are ready and respond to the story of food.
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Ľudia sú pripravení a reagujú na príbeh o jedle.
04:01
They want positive actions they can engage in,
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Chcú pozitívne činy, v ktorých sa môžu angažovať,
04:03
and in their bones, they know it's time
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a cítia v kostiach, že je čas
04:06
to take personal responsibility
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prevziať osobnú zodpovednosť,
04:08
and invest in more kindness to each other
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venovať viac dobra jeden druhému
04:11
and to the environment.
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a životnému prostrediu.
04:13
And since we had that meeting three and a half years ago,
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A odkedy sme pred tri a pol rokmi mali tú schôdzu,
04:17
it's been a heck of a roller coaster.
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bola to jazda plná prekvapení.
04:20
We started with a seed swap, really simple stuff,
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Začali sme výmenou semien, naozaj jednoducho,
04:23
and then we took an area of land, a strip on the side
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a potom sme zobrali kúsok zeme, pás na jednej strane
04:25
of our main road, which was a dog toilet, basically,
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hlavnej cesty, ktorá sa využívala na venčenie psov,
04:28
and we turned it into a really lovely herb garden.
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a zmenili ju na naozaj krásnu bylinkovú záhradu.
04:31
We took the corner of the car park in the station
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Na rohu parkoviska pred stanicou,
04:33
that you saw, and we made vegetable beds
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ktorú ste videli, sme urobili spoločné zeleninové záhony,
04:35
for everybody to share and pick from themselves.
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z ktorých si každý môže zobrať.
04:39
We went to the doctors. We've just had
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Išli sme za lekármi. Nedávno sa
04:40
a 6-million-pound health center built in Todmorden,
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v Todmordene postavila poliklinika za 6 miliónov libier
04:43
and for some reason that I cannot comprehend,
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a z nejakého nepochopiteľného dôvodu
04:45
it has been surrounded by prickly plants. (Laughter)
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bola obkolesená nejakými pichľavými rastlinami. (Smiech)
04:49
So we went to the doctors, said, "Would you mind us taking them up?"
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Išli sme teda za lekármi a opýtali sa: „Vadilo by vám, keby sme s nimi niečo urobili?“
04:52
They said, "Absolutely fine, provided you get planning permission
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Povedali: „Nevadilo, ak dostanete stavebné povolenie
04:55
and you do it in Latin and you do it in triplicate,"
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a doručíte nám ho po latinsky a v troch kópiách,“
04:57
so we did — (Laughter) — and now there are fruit trees
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takže to sme aj urobili — (smiech) — a teraz okolo polikliniky
04:59
and bushes and herbs and vegetables
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rastú ovocné stromy a kríky, bylinky
05:03
around that doctor's surgery.
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a zelenina.
05:06
And there's been lots of other examples, like the corn
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A máme veľa ďalších príkladov ako kukurica
05:08
that was in front of the police station,
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pred policajnou stanicou
05:10
and the old people's home that we've planted it with food
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a domov dôchodcov, kde sme nasadili plodiny,
05:12
that they can pick and grow.
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ktoré si môžu zbierať a pestovať.
05:14
But it isn't just about growing,
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Nie je to však len o pestovaní,
05:16
because we all are part of this jigsaw.
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pretože všetci sme súčasťou tejto skladačky.
05:18
It's about taking those artistic people in your community
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Umelecky založení ľudia vo vašom meste môžu napríklad
05:21
and doing some fabulous designs in those raised beds
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krásne nadizajnovať záhony,
05:23
to explain to people what's growing there,
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ktoré ľuďom vysvetľujú, čo tam rastie,
05:25
because there's so many people that don't really recognize
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lebo strašne veľa ľudí ani nespozná
05:28
a vegetable unless it's in a bit of plastic
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zeleninu, ak nie je zabalená v plaste
05:29
with a bit of an instruction packet on the top. (Laughter)
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s nálepkou navrchu. (Smiech)
05:31
So we have some people who designed these things,
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Takže máme pár ľudí, ktorí takéto veci dizajnujú.
05:34
"If it looks like this, please don't pick it, but if it looks like this,
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„Ak to vyzerá takto, prosím nezbierajte to, ale ak takto,
05:36
help yourself."
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nech sa páči.“
05:38
This is about sharing and investing in kindness.
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Je to o delení sa a o robení niečoho dobrého.
05:41
And for those people that don't want to do either
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A ak niektorí ľudia nechcú robiť ani jednu
05:43
of those things, maybe they can cook,
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z týchto vecí, možno vedia aspoň variť,
05:45
so we pick them seasonally and then we go on the street,
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tak zeleninu sezónne zbierame a potom ideme do ulíc,
05:48
or in the pub, or in the church,
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do baru, do kostola,
05:50
or wherever people are living their lives.
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alebo kdekoľvek ľudia žijú.
05:52
This is about us going to the people and saying,
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Ideme k ľuďom a hovoríme:
05:54
"We are all part of the local food jigsaw,
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„Všetci sme súčasťou miestnej potravinovej skladačky,
05:57
we are all part of a solution."
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všetci sme súčasťou riešenia.“
05:59
And then, because we know we've got vegetable tourists
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A keďže k nám chodia zeleninoví turisti,
06:02
and we love them to bits and they're absolutely fantastic,
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máme ich strašne radi a sú úplne fantastickí,
06:04
we thought, what could we do to give them an even better experience?
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rozmýšľali sme, ako by sme im mohli ich zážitok ešte zlepšiť.
06:07
So we invented, without asking, of course,
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Vymysleli sme preto, samozrejme bez opýtania,
06:09
the Incredible Edible Green Route.
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„Neuveriteľne jedlú zelenú trasu“.
06:11
And this is a route of exhibition gardens,
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Je to trasa ukážkových záhrad,
06:14
and edible towpaths, and bee-friendly sites, and the story
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chodníkov popri rieke s plodinami, miestach, ktoré prajú včelám, a je to príbeh
06:19
of pollinators, and it's a route that we designed
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opeľovania a je to nami vytvorená trasa,
06:22
that takes people through the whole of our town,
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ktorá ľudí prevedie celým mestom,
06:24
past our cafes and our small shops, through our market,
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popri kaviarňach a obchodíkoch, cez trhovisko,
06:28
not just to and fro from the supermarket,
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nie len do a zo supermarketu,
06:31
and we're hoping that, in changing people's footfall
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a dúfame, že keď meníme kroky ľudí
06:33
around our town, we're also changing their behavior.
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po našom meste, zároveň meníme aj ich správanie.
06:36
And then there's the second plate, the learning plate.
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A potom je tu druhý tanier, vzdelávací.
06:40
Well, we're in partnership with a high school.
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Spolupracujeme so strednou školou.
06:41
We've created a company. We are designing and building
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Založili sme firmu. Navrhujeme a staviame
06:45
an aquaponics unit in some land that was spare
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akvaponickú jednotku na nevyužitom kúsku zeme
06:47
at the back of the high school, like you do,
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za strednou školou
06:48
and now we're going to be growing fish and vegetables
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a budeme chovať ryby a pestovať zeleninu
06:51
in an orchard with bees,
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v sade so včelami
06:53
and the kids are helping us build that,
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a deti nám pomáhajú so stavaním,
06:55
and the kids are on the board, and because the community
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deti sú v komisii a keďže komunita
06:58
was really keen on working with the high school,
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bola nadšená spoluprácou so strednou školou,
07:00
the high school is now teaching agriculture,
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stredná škola teraz vyučuje poľnohospodárstvo
07:03
and because it's teaching agriculture, we started to think,
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a keďže ho vyučuje, začali sme uvažovať,
07:06
how could we then get those kids that never had a qualification
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ako by sme mohli tým deťom, ktoré nikdy predtým
07:09
before in their lives but are really excited about growing,
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neboli vyučené, ale pestovaním sú nadšené,
07:12
how can we give them some more experience?
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ako im môžeme poskytnúť viac skúseností?
07:13
So we got some land that was donated
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Miestne záhradníctvo venovalo
07:15
by a local garden center.
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pozemok.
07:17
It was really quite muddy, but in a truly incredible way,
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Bol dosť bahnitý, no neuveriteľným spôsobom
07:20
totally voluntary-led, we have turned that
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sme ho s ďalšími dobrovoľníkmi premenili
07:23
into a market garden training center,
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na záhradnícke výukové stredisko,
07:25
and that is polytunnels and raised beds
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čiže skleníky, vyvýšené záhony
07:28
and all the things you need to get the soil under your fingers
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a všetko, čo potrebujete, aby ste dostali pôdu za nechty
07:30
and think maybe there's a job in this for me in the future.
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a pouvažovali, či by ste si v budúcnosti nevedeli predstaviť takéto zamestnanie.
07:33
And because we were doing that, some local academics said,
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A keď sme to robili, miestni akademici povedali:
07:35
"You know, we could help design
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„Mohli by sme vám pomôcť navrhnúť
07:36
a commercial horticulture course for you.
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kurz komerčného záhradníctva.
07:38
There's not one that we know of."
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Myslíme, že zatiaľ nie je žiadny.“
07:39
So they're doing that, and we're going to launch it later this year,
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Teraz na tom pracujú a tento rok ho spustíme.
07:42
and it's all an experiment, and it's all voluntary.
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Celé je to dobrovoľnícky experiment.
07:45
And then there's the third plate,
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A potom je tu tretí tanier,
07:46
because if you walk through an edible landscape,
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pretože keď sa prechádzate po krajine s jedlými záhonmi,
07:48
and if you're learning new skills, and if you start to get
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a ak sa učíte nové zručnosti a začnete sa
07:51
interested in what's growing seasonally,
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zaujímať o to, čo rastie sezónne,
07:53
you might just want to spend more of your own money
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možno budete chcieť svojimi peniazmi
07:55
in support of local producers,
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viac podporiť miestnych producentov,
07:57
not just veg, but meat and cheese and beer
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a nehovorím len o zelenine, ale aj o mäse, syre, pive
07:58
and whatever else it might be.
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a o čomkoľvek inom.
08:01
But then, we're just a community group, you know.
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Sme však len komunita.
08:03
We're just all volunteers. What could we actually do?
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Všetci sme len dobrovoľníci. Čo my môžeme vlastne robiť?
08:05
So we did some really simple things.
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Urobili sme preto naozaj jednoduché veci.
08:07
We fundraised, we got some blackboards,
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Urobili sme zbierky, kúpili sme tabule,
08:09
we put "Incredible Edible" on the top,
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na vrch sme napísali „Neuveriteľne jedlé“,
08:10
we gave it every market trader that was selling locally,
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rozdali sme ich každému obchodníkovi, ktorý predával miestne produkty
08:12
and they scribbled on what they were selling in any one week.
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a oni na ne každý týždeň napísali, čo práve predávajú.
08:15
Really popular. People congregated around it.
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Uchytilo sa to. Ľudia sa na to zamerali.
08:17
Sales were up.
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Tržby išli hore.
08:19
And then, we had a chat with the farmers, and we said,
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Neskôr sme sa rozprávali s poľnohospodármi a povedali sme:
08:22
"We're really serious about this,"
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„Fakt to myslíme vážne,“
08:23
but they didn't actually believe us, so we thought,
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ale oni nám neverili, tak sme si pomysleli,
08:26
okay, what should we do? I know. If we can create
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dobre, čo by sme mali urobiť? Už viem. Ak zvládneme urobiť
08:28
a campaign around one product and show them
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kampaň okolo jedného produktu a ukázať im,
08:31
there is local loyalty to that product,
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že obyvatelia sú k miestnemu produktu lojálni,
08:33
maybe they'll change their mind and see we're serious.
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možno zmenia názor a pochopia, že to myslíme vážne.
08:35
So we launched a campaign -- because it just amuses me --
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Spustili sme teda kampaň s pre mňa vtipným
08:38
called Every Egg Matters. (Laughter)
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názvom „Na každom vajci záleží.“ (Smiech)
08:40
And what we did was we put people on our egg map.
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Chovateľov sme zaznačili na našej vajcovej mape.
08:44
It's a stylized map of Togmorden.
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Je to prispôsobená mapa Todmordenu.
08:46
Anybody that's selling their excess eggs
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A je na nej každý, kto susedom predáva vajcia
08:48
at the garden gate, perfectly legally, to their neighbors,
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z dvora, úplne legálne,
08:50
we've stuck on there. We started with four,
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to nám zatiaľ stačilo. Začali sme so štyrmi
08:53
and we've now got 64 on, and the result of that was
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a teraz máme už 64 chovateľov. Výsledkom bolo,
08:55
that people were then going into shops
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že ľudia sa v obchodoch
08:56
asking for a local Todmorden egg, and the result of that
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pýtali na miestne todmordenské vajce a
08:59
was, some farmers upped the amount of flocks they got
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niektorí farmári následne zvýšili počet nosníc chovaných
09:01
of free range birds, and then they went on to meat birds,
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vo voľnom výbehu a začali aj s hydinou chovanou na mäso.
09:03
and although these are really, really small steps,
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Aj keď sú to len veľmi malé kroky,
09:06
that increasing local economic confidence
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táto zvýšená miestna ekonomická sebadôvera
09:11
is starting to play out in a number of ways,
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sa začína vyvíjať viacerými smermi
09:13
and we now have farmers doing cheese
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a naši chovatelia teraz vyrábajú syr,
09:15
and they've upped their flocks and rare breed pigs,
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zvýšili počet hydiny a špeciálnych plemien ošípaných,
09:16
they're doing pasties and pies and things
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robia pirohy, koláče a veci,
09:18
that they would have never done before.
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ktoré by predtým za iných okolností nerobili.
09:20
We've got increasing market stalls selling local food,
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Čoraz viac stánkov na trhu predáva miestne potraviny
09:23
and in a survey that local students did for us, 49 percent
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a v prieskume, ktorý urobili miestni študenti, 49 %
09:27
of all food traders in that town said that their bottom line
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všetkých našich poľnohospodárov uviedlo, že ich celkový obrat
09:30
had increased because of what we were actually doing.
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sa vďaka našim aktivitám zvýšil.
09:32
And we're just volunteers and it's only an experiment.
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Pripomínam, že sme len dobrovoľníci a je to len experiment.
09:35
(Laughter)
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(Smiech)
09:37
Now, none of this is rocket science.
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Nerobíme nič zložité.
09:39
It certainly is not clever, and it's not original.
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Určite to nie je chytré a ani originálne.
09:42
But it is joined up, and it is inclusive.
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Je to však spoločné a nikoho nevyčleňujeme.
09:46
This is not a movement for those people
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Toto nie je hnutie pre tých,
09:48
that are going to sort themselves out anyway.
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ktorí sa aj tak oddelia.
09:50
This is a movement for everyone.
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Je to hnutie pre všetkých.
09:53
We have a motto: If you eat, you're in. (Laughter)
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Naším mottom je: „Ak ješ, si v tom s nami.“ (Smiech)
09:57
(Applause)
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(Potlesk)
10:03
Across age, across income, across culture.
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Naprieč veku, príjmami, kultúrami.
10:08
It's been really quite a roller coaster experience,
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Naozaj to bola cesta plná zvratov a prekvapení,
10:11
but going back to that first question that we asked,
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vráťme sa ale k prvej otázke, ktorú sme si položili:
10:14
is it replicable? Yeah. It most certainly is replicable.
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Dá sa to zopakovať inde? Áno, jednoznačne sa to dá.
10:17
More than 30 towns in England now are spinning
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Už viac než 30 anglických miest roztáča
10:20
the Incredible Edible plate.
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"Neuveriteľne jedlý" tanier.
10:22
Whichever way they want to do it, of their own volition,
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Akokoľvek sa to rozhodnú robiť, z vlastnej vôle
10:26
they're trying to make their own lives differently,
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sa snažia zmeniť svoj život
10:28
and worldwide, we've got communities across America
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a rozšírilo sa to po svete, máme komunity v Amerike
10:31
and Japan -- it's incredible, isn't it? I mean,
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a v Japonsku, nie je to neuveriteľné?
10:33
America and Japan and New Zealand.
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Amerika, Japonsko a Nový Zéland.
10:35
People after the earthquake in New Zealand visited us
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Po zemetrasení na Novom Zélande nás obyvatelia navštívili,
10:38
in order to incorporate some of this public spiritedness
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aby preniesli niečo z tejto komunitnej energie
10:41
around local growing into the heart of Christchurch.
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sústredenej okolo miestneho pestovania aj do srdca mesta Christchurch.
10:46
And none of this takes more money
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A vôbec to neodčerpáva viac peňazí
10:48
and none of this demands a bureaucracy,
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a vôbec si to nevyžaduje byrokraciu,
10:52
but it does demand that you think things differently
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ale vyžaduje to, aby ste rozmýšľali inak
10:54
and you are prepared to bend budgets and work programs
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a boli pripravení upraviť rozpočty a pracovné programy,
10:58
in order to create that supportive framework
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aby sa vytvoril podporný rámec,
11:00
that communities can bounce off.
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od ktorého sa komunity môžu odraziť.
11:03
And there's some great ideas already in our patch.
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Máme pripravené už aj ďalšie skvelé myšlienky.
11:06
Our local authority has decided to make everywhere
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Mesto rozhodlo, že „Neuveriteľne jedlé“ rozšíri všade
11:09
Incredible Edible, and in support of that
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a na podporu tohto rozšírenia
11:11
have decided to do two things.
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urobia dve veci.
11:13
First, they're going to create an asset register of spare land
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Vytvoria register nevyužitej pôdy,
11:16
that they've got, put it in a food bank so that communities
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čo majú, dajú ju do potravinovej banky, aby ju komunity
11:18
can use that wherever they live,
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mohli využívať, kdekoľvek žijú
11:20
and they're going to underpin that with a license.
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a podchytia to s licenciou.
11:22
And then they've said to every single one of their workforce,
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A každému svojmu pracovníkovi povedali:
11:24
if you can, help those communities grow,
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Ak môžete, pomôžte týmto komunitám rásť
11:27
and help them to maintain their spaces.
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a pomôžte im udržiavať ich pôdu.
11:29
Suddenly, we're seeing actions on the ground
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Zrazu vidíme kroky v teréne
11:31
from local government. We're seeing this mainstreamed.
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zo strany miestnej samosprávy. Stalo sa to normálnou súčasťou mesta.
11:33
We are responding creatively at last to what Rio demanded
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Tvorivo odpovedáme na požiadavky konferencie v Riu
11:38
of us, and there's lots more you could do.
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a aj vy môžete urobiť oveľa viac.
11:40
I mean, just to list a few. One, please stop putting
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Spomeniem len pár vecí. Po prvé, prosím prestaňte sadiť
11:42
prickly plants around public buildings. It's a waste of space.
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pichľavé rastliny okolo verejných budov. Je to mrhanie priestorom.
11:46
(Laughter) Secondly, please create -- please, please create
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(Smiech) Po druhé, prosím, prosím vytvárajte
11:49
edible landscapes so that our children start to walk
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jedlú krajinu, aby naše deti mohli začať chodievať
11:52
past their food day in, day out, on our high streets,
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popri svojich potravinách na našich hlavných cestách,
11:54
in our parks, wherever that might be.
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v našich parkoch, kdekoľvek.
11:57
Inspire local planners to put the food sites at the heart
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Povzbudzujte miestnych krajinných architektov, aby umiestňovali polia do srdca
12:00
of the town and the city plan, not relegate them
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mesta a územného plánu a neodsúvali ich
12:04
to the edges of the settlements that nobody can see.
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na okraj obce, kde ich nikto nevidí.
12:07
Encourage all our schools to take this seriously.
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Povzbudzujte školy, aby to brali vážne.
12:10
This isn't a second class exercise.
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Nie je to druhoradé cvičenie.
12:12
If we want to inspire the farmers of tomorrow,
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Ak chceme inšpirovať budúcich poľnohospodárov,
12:15
then please let us say to every school,
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potom nám dovoľte povedať každej škole:
12:18
create a sense of purpose around the importance
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Vytvorte zmysel pre účel okolo dôležitosti
12:22
to the environment, local food and soils.
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životného prostredia, miestnych potravín a pôdy.
12:25
Put that at the heart of your school culture,
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Vložte to do srdca kultúry vašej školy
12:27
and you will create a different generation.
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a vytvoríte inú generáciu.
12:30
There are so many things you can do, but ultimately
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Môžete robiť toľko vecí, ale v konečnom dôsledku
12:32
this is about something really simple.
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je podstata veľmi jednoduchá.
12:35
Through an organic process, through
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Cez prirodzený proces,
12:38
an increasing recognition of the power of small actions,
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cez rastúce uznanie sily malých krokov
12:42
we are starting, at last, to believe in ourselves again,
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konečne znova začíname veriť v samých seba
12:46
and to believe in our capacity, each and every one of us,
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a veriť v potenciál každého jedného z nás
12:50
to build a different and a kinder future,
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vybudovať inú a láskavejšiu budúcnosť
12:55
and in my book, that's incredible.
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a to je podľa mňa neuveriteľné.
12:57
Thank you. (Applause)
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Ďakujem. (Potlesk)
13:01
(Applause)
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(Potlesk)
13:11
Thank you very much. (Applause)
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Ďakujem veľmi pekne. (Potlesk)
ABOUT THE SPEAKER
Pam Warhurst - Cofounder, Incredible EdiblePam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community.
Why you should listen
Pam Warhurst is the Chair of the Board of the Forestry Commission, which advises on and implements forestry policy in Great Britain. She also cofounded Incredible Edible Todmorden, a local food partnership that encourages community engagement through local growing. Incredible Edible started small, with the planting of a few community herb gardens in Todmorden, and today has spin-offs in the U.S. and Japan. The community has started projects like Every Egg Matters, which educates people on keeping chickens and encourages them to sell eggs to neighbors, and uses a 'Chicken Map' to connect consumers and farmers. Incredible Edible Todmorden empowers ordinary people to take control of their communities through active civic engagement.
Pam Warhurst | Speaker | TED.com