TEDSalon London Spring 2012
Pam Warhurst: How we can eat our landscapes
Pem Varhurst (Pam Warhurst): Kako možemo da jedemo svoju okolinu
Filmed:
Readability: 3.9
1,361,728 views
Šta bi zajednica trebalo da uradi sa neiskorišćenim zemljištem? Da zasadi hranu, naravno. Energično i duhovito, Pem Varhurst na TEDSalon-u deli priču o tome kako su ona i tim uzgajivača- volontera preobratili površine neiskorišćenog zemljišta u zajedničke bašte i kako su promenili priču o hrani u svojoj zajednici.
Pam Warhurst - Cofounder, Incredible Edible
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Double-click the English transcript below to play the video.
00:16
The will to live life differently can start
0
586
2838
Želja da se život živi drugačije
može se javiti
može se javiti
00:19
in some of the most unusual places.
1
3424
3446
na nekim od najneuobičajenijih mesta.
00:22
This is where I come from, Todmorden.
2
6870
1946
Ovo je mesto odakle ja dolazim,
Todmorden.
Todmorden.
00:24
It's a market town in the north of England,
3
8816
2020
To je pijačni grad na severu Engleske,
00:26
15,000 people, between Leeds and Manchester,
4
10836
2671
15 000 stanovnika,
između Lidsa i Mančestera,
između Lidsa i Mančestera,
00:29
fairly normal market town.
5
13507
2073
sasvim normalan pijačni grad.
00:31
It used to look like this,
6
15580
2170
Nekada je izgledao ovako,
00:33
and now it's more like this,
7
17750
2748
a sada više izgleda ovako,
00:36
with fruit and veg and herbs sprouting up all over the place.
8
20498
3725
sa voćem, povrćem i biljkama
koje bujaju na sve strane.
koje bujaju na sve strane.
00:40
We call it propaganda gardening. (Laughter)
9
24223
4717
Mi to zovemo
propagandno baštovanstvo.
propagandno baštovanstvo.
00:44
Corner row railway, station car park,
10
28940
3015
Ugao na staničnom parku,
00:47
front of a health center, people's front gardens,
11
31955
3752
plato ispred zdravstvenog centra,
bašte ispred kuća,
bašte ispred kuća,
00:51
and even in front of the police station. (Laughter)
12
35707
3537
pa čak i ispred policijske stanice.
00:55
We've got edible canal towpaths,
13
39244
2990
Imamo jestive staze pored kanala,
00:58
and we've got sprouting cemeteries.
14
42234
2166
i groblja koja bujaju.
01:00
The soil is extremely good. (Laughter)
15
44400
6501
Zemljište je veoma dobro.
(Smeh)
(Smeh)
01:06
We've even invented a new form of tourism.
16
50901
2243
Čak smo izmislili i novi vid turizma.
01:09
It's called vegetable tourism, and believe it or not,
17
53144
3607
Zove se "Biljni turizam"
i verovali ili ne,
i verovali ili ne,
01:12
people come from all over the world to poke around in our raised beds,
18
56751
3924
ljudi dolaze sa svih strana sveta
da čačkaju u našim zasađenim platoima
da čačkaju u našim zasađenim platoima
01:16
even when there's not much growing. (Laughter)
19
60675
2984
čak i kada nema mnogo rastinja.
01:19
But it starts a conversation. (Laughter)
20
63659
3630
Ali, to započinje razgovor.
01:23
And, you know, we're not doing it because we're bored. (Laughter)
21
67289
4008
I, znate, ne radimo to
zato što nam je dosadno.
zato što nam je dosadno.
01:27
We're doing it because we want to start a revolution.
22
71297
4817
Radimo to zato što želimo
da započnemo revoluciju.
da započnemo revoluciju.
01:32
We tried to answer this simple question:
23
76114
1318
Pokušali smo da odgovorimo
na ovo jednostavno pitanje:
na ovo jednostavno pitanje:
01:33
Can you find a unifying language that cuts across age
24
77432
2890
možemo li da nađemo zajednički jezik
koji spaja različite periode,
koji spaja različite periode,
01:36
and income and culture that will help people themselves
25
80322
4217
prinose i kulture koji će
pomoći ljudima da sami
pomoći ljudima da sami
01:40
find a new way of living,
26
84539
1661
nađu novi način da žive,
01:42
see spaces around them differently,
27
86200
2125
da vide prostore oko sebe drugačije,
01:44
think about the resources they use differently,
28
88325
2603
da razmišljaju o resursima
koje koriste drugačije,
koje koriste drugačije,
01:46
interact differently?
29
90928
1993
da se ponašaju drugačije?
01:48
Can we find that language?
30
92921
2369
Možemo li da pronađemo taj jezik?
01:51
And then, can we replicate those actions?
31
95290
3967
I zatim, možemo li
da umnožimo te akcije?
da umnožimo te akcije?
01:55
And the answer would appear to be yes,
32
99257
2758
Odgovor bi bio da,
01:57
and the language would appear to be food.
33
102015
3403
a taj jezik bi bio - hrana.
02:01
So, three and a half years ago, a few of us
34
105418
2019
Dakle, pre tri i po godine,
nekolicina nas
nekolicina nas
02:03
sat around a kitchen table and
35
107437
1619
sela je za kuhinjski sto
02:04
we just invented the whole thing. (Laughter)
36
109056
3368
i jednostavno smo
izmislili čitavu stvar (Smeh).
izmislili čitavu stvar (Smeh).
02:08
(Applause)
37
112424
3237
(Aplauz)
02:11
We came up with a really simple game plan that we put to a public meeting.
38
115661
2591
Osmislili smo veoma prost plan
koji smo predstavili na javnom sastanku.
koji smo predstavili na javnom sastanku.
02:14
We did not consult. We did not write a report.
39
118252
2313
Nismo se konsultovali.
Nismo pisali izveštaj.
Nismo pisali izveštaj.
02:16
Enough of all that. (Laughter)
40
120565
2575
Dosta je svega toga.
(Smeh)
(Smeh)
02:19
And we said to that public meeting in Todmorden,
41
123140
3018
I rekli smo na tom javnom sastanku
u Todmordenu:
u Todmordenu:
02:22
look, let's imagine that our town
42
126158
2946
hajde da zamislimo da je naš grad
02:25
is focused around three plates:
43
129104
1756
fokusiran oko tri tanjira:
02:26
a community plate, the way we live our everyday lives;
44
130860
2224
tanjir zajednice - način na koji
živimo naš svakodnevni život,
živimo naš svakodnevni život,
02:28
a learning plate, what we teach our kids in school
45
133084
3048
tanjir obrazovanja -
ono što učimo našu decu u školi
ono što učimo našu decu u školi
02:32
and what new skills we share amongst ourselves;
46
136132
2761
i nove veštine koje delimo između sebe;
02:34
and business, what we do with the pound in our pocket
47
138893
3119
i tanjir biznisa - šta radimo
sa novcem u džepu
sa novcem u džepu
02:37
and which businesses we choose to support.
48
142012
1821
i koji biznis biramo da podržimo.
02:39
Now, let's imagine those plates agitated
49
143833
2807
Sada, zamislimo te tanjire zadrmane
02:42
with community actions around food.
50
146640
2640
akcijama zajednice u vezi sa hranom.
02:45
If we start one of those community plates spinning,
51
149280
2241
Ako počnemo da vrtimo
jedan od tih tanjira,
jedan od tih tanjira,
02:47
that's really great, that really starts to empower people,
52
151521
3384
to je zaista dobro,
to počinje da osposobljava ljude,
to počinje da osposobljava ljude,
02:50
but if we can then spin that community plate
53
154905
2087
ali ako zavrtimo tanjir zajednice
02:52
with the learning plate, and then spin it with the business plate,
54
156992
2896
uz pomoć tanjira obrazovanja,
a onda uz pomoć tanjira biznisa,
a onda uz pomoć tanjira biznisa,
02:55
we've got a real show there, we've got some action theater.
55
159888
3736
dobijamo pravi šou,
dobijamo akcionu scenu.
dobijamo akcionu scenu.
02:59
We're starting to build resilience ourselves.
56
163624
3345
Počinjemo sami da gradimo otpornost.
03:02
We're starting to reinvent community ourselves,
57
166969
3391
Počinjemo iznova da stvaramo zajednicu.
03:06
and we've done it all without a flipping strategy document.
58
170360
3467
I to smo uradili bez ijednog prokletog
dokumenta strategije.
dokumenta strategije.
03:09
(Applause)
59
173827
5311
(Aplauz)
03:15
And here's the thing as well.
60
179138
2792
I još nešto.
03:17
We've not asked anybody's permission to do this,
61
181930
2416
Nismo tražili ničiju dozvolu
da ovo uradimo,
da ovo uradimo,
03:20
we're just doing it. (Laughter)
62
184346
2293
jednostavno to radimo.
(Smeh)
(Smeh)
03:22
And we are certainly not waiting for that check
63
186639
1761
I sigurno ne čekamo da ček
03:24
to drop through the letterbox before we start,
64
188400
2738
upadne u poštansko sanduče
pre nego što počnemo,
pre nego što počnemo,
03:27
and most importantly of all, we are not daunted
65
191138
2332
i najvažnije od svega,
nismo obeshrabreni
nismo obeshrabreni
03:29
by the sophisticated arguments that say,
66
193470
1852
sofisticiranim argumentima koji kažu
03:31
"These small actions are meaningless in the face of tomorrow's problems,"
67
195322
3896
da su ove male akcije besmislene
naspram sutrašnjih problema,
naspram sutrašnjih problema,
03:35
because I have seen the power of small actions,
68
199218
3668
jer sam ja videla snagu malih akcija,
03:38
and it is awesome.
69
202886
2071
i ona je fantastična.
03:40
So, back to the public meeting. (Laughter)
70
204957
3113
Dakle, nazad na javni skup.
(Smeh)
(Smeh)
03:43
We put that proposition to the meeting, two seconds,
71
208070
2889
Predstavili smo taj predlog
na javnom skupu, dve sekunde,
na javnom skupu, dve sekunde,
03:46
and then the room exploded.
72
210959
1708
i prostorija je eksplodirala.
03:48
I have never, ever experienced anything like that in my life.
73
212667
3888
Nikada, nikada nisam doživela
tako nešto u svom životu.
tako nešto u svom životu.
03:52
And it's been the same in every single room, in every town
74
216555
3382
I bilo je isto u svakoj prostoriji,
u svakom gradu
u svakom gradu
03:55
that we've ever told our story.
75
219937
1555
gde god smo ispričali našu priču.
03:57
People are ready and respond to the story of food.
76
221492
4344
Ljudi su spremni i reaguju
na priču o hrani.
na priču o hrani.
04:01
They want positive actions they can engage in,
77
225836
2257
Oni žele pozitivne akcije
u kojima mogu da učestvuju,
u kojima mogu da učestvuju,
04:03
and in their bones, they know it's time
78
228093
2599
i duboko u sebi, oni znaju da je vreme
04:06
to take personal responsibility
79
230692
1889
da preuzmu ličnu odgovornost
04:08
and invest in more kindness to each other
80
232581
2571
i ulože u više ljubaznosti
jedni prema drugima
jedni prema drugima
04:11
and to the environment.
81
235152
2923
i ka svom okruženju.
04:13
And since we had that meeting three and a half years ago,
82
238075
3314
I od kad smo imali taj sastanak
pre tri i po godine,
pre tri i po godine,
04:17
it's been a heck of a roller coaster.
83
241389
3250
ovo je bila jedna luda vožnja.
04:20
We started with a seed swap, really simple stuff,
84
244639
2896
Počeli smo sa razmenom semena,
veoma jednostavne stvari,
veoma jednostavne stvari,
04:23
and then we took an area of land, a strip on the side
85
247535
2249
i onda smo uzeli deo zemlje,
04:25
of our main road, which was a dog toilet, basically,
86
249784
2502
duž glavnog puta,
koji je u suštini bio toalet za pse,
koji je u suštini bio toalet za pse,
04:28
and we turned it into a really lovely herb garden.
87
252286
3354
i preobratili smo ga
u veoma lepu biljnu baštu.
u veoma lepu biljnu baštu.
04:31
We took the corner of the car park in the station
88
255640
2286
Uzeli smo ugao parkinga na stanici
04:33
that you saw, and we made vegetable beds
89
257926
1735
koju ste videli i napravili smo
biljne površine
biljne površine
04:35
for everybody to share and pick from themselves.
90
259661
3524
da budu zajedničke
i da svako sam bere.
i da svako sam bere.
04:39
We went to the doctors. We've just had
91
263185
1309
Posetili smo i neke doktore.
Upravo je napravljen
Upravo je napravljen
04:40
a 6-million-pound health center built in Todmorden,
92
264494
2905
zdravstveni centar u Todmordenu
vredan 6 miliona funti,
vredan 6 miliona funti,
04:43
and for some reason that I cannot comprehend,
93
267399
2688
i iz nekih razloga koje ja
ne mogu da shvatim,
ne mogu da shvatim,
04:45
it has been surrounded by prickly plants. (Laughter)
94
270087
3793
okružen je bodljikavim biljkama.
(Smeh)
(Smeh)
04:49
So we went to the doctors, said, "Would you mind us taking them up?"
95
273880
3089
Dakle, otišli smo kod doktora rekavši:
"Da li biste imali nešto protiv da ih povadimo."
"Da li biste imali nešto protiv da ih povadimo."
04:52
They said, "Absolutely fine, provided you get planning permission
96
276969
2354
Rekli su: "Apsolutno ne,
ukoliko imate dozvolu za planiranje
ukoliko imate dozvolu za planiranje
04:55
and you do it in Latin and you do it in triplicate,"
97
279323
1922
i ukoliko to uradite na latinskom
i ukoliko ih utrostručite."
i ukoliko ih utrostručite."
04:57
so we did — (Laughter) — and now there are fruit trees
98
281245
2790
I to smo i uradili - (Smeh) -
i sada je tamo drveće voća
i sada je tamo drveće voća
04:59
and bushes and herbs and vegetables
99
284035
3295
žbunje i trave i povrće
05:03
around that doctor's surgery.
100
287330
3230
oko ordinacije tog doktora.
05:06
And there's been lots of other examples, like the corn
101
290560
2276
Ima dosta i drugih primera,
kao kukuruz
kao kukuruz
05:08
that was in front of the police station,
102
292836
1856
koji je ispred policijske stanice,
05:10
and the old people's home that we've planted it with food
103
294692
1817
i dom starih gde smo zasadili hranu
05:12
that they can pick and grow.
104
296509
1972
koju oni beru i gaje.
05:14
But it isn't just about growing,
105
298481
1710
Ali nije samo gajenje u pitanju,
05:16
because we all are part of this jigsaw.
106
300191
2545
jer smo svi mi deo ove slagalice.
05:18
It's about taking those artistic people in your community
107
302736
2874
Radi se i o onim kreativnim ljudima
u vašoj zajednici
u vašoj zajednici
05:21
and doing some fabulous designs in those raised beds
108
305610
2233
i izradi nekih sjajnih dizajna
u tim biljnim površinama
u tim biljnim površinama
05:23
to explain to people what's growing there,
109
307843
2071
koje opisuju ljudima šta tamo raste,
05:25
because there's so many people that don't really recognize
110
309914
2216
jer ima mnogo ljudi
koji zapravo ne prepoznaju
koji zapravo ne prepoznaju
05:28
a vegetable unless it's in a bit of plastic
111
312130
1888
vrstu povrća dok nije u plastici
05:29
with a bit of an instruction packet on the top. (Laughter)
112
314018
2072
sa instrukcijama na pakovanju.
(Smeh)
(Smeh)
05:31
So we have some people who designed these things,
113
316090
2896
Znači, imamo neke ljude
koji su dizajnirali ove stvari,
koji su dizajnirali ove stvari,
05:34
"If it looks like this, please don't pick it, but if it looks like this,
114
318986
2017
"Ako izgleda ovako, molimo vas
ne berite, ali ako izgleda ovako,
ne berite, ali ako izgleda ovako,
05:36
help yourself."
115
321003
1977
poslužite se."
05:38
This is about sharing and investing in kindness.
116
322980
2869
Ovde se radi o deljenju
i investiranju u ljubaznost.
i investiranju u ljubaznost.
05:41
And for those people that don't want to do either
117
325849
1857
A za one ljude koji ne žele
ni jedno od toga,
ni jedno od toga,
05:43
of those things, maybe they can cook,
118
327706
1999
oni možda znaju da kuvaju,
05:45
so we pick them seasonally and then we go on the street,
119
329705
2873
mi ih oberemo sezonski
i onda odemo na ulicu,
i onda odemo na ulicu,
05:48
or in the pub, or in the church,
120
332578
2233
ili u bar ili u crkvu
05:50
or wherever people are living their lives.
121
334811
1632
ili bilo gde gde ljudi žive.
05:52
This is about us going to the people and saying,
122
336443
2542
Ovde se radi o tome
da odlazimo ljudima i kažemo:
da odlazimo ljudima i kažemo:
05:54
"We are all part of the local food jigsaw,
123
338985
2409
"Mi smo svi deo lokalne
slagalice hrane,
slagalice hrane,
05:57
we are all part of a solution."
124
341394
2655
mi smo svi deo rešenja."
05:59
And then, because we know we've got vegetable tourists
125
344049
2216
I onda, pošto znamo
da imamo "biljne turiste"
da imamo "biljne turiste"
06:02
and we love them to bits and they're absolutely fantastic,
126
346265
2708
i veoma ih volimo
i apsolutno su fantastični,
i apsolutno su fantastični,
06:04
we thought, what could we do to give them an even better experience?
127
348973
2576
mislili smo, šta bismo mogli
da im ponudimo za još bolji doživljaj?
da im ponudimo za još bolji doživljaj?
06:07
So we invented, without asking, of course,
128
351549
2404
Onda smo smislili,
bez pitanja naravno,
bez pitanja naravno,
06:09
the Incredible Edible Green Route.
129
353953
2106
"Neverovatno jestivu zelenu putanju".
06:11
And this is a route of exhibition gardens,
130
356059
2725
Ovo je putanja izložbenih bašti,
06:14
and edible towpaths, and bee-friendly sites, and the story
131
358784
4711
i jestivih staza,
predela koji su dobri za pčele,
predela koji su dobri za pčele,
06:19
of pollinators, and it's a route that we designed
132
363495
2868
i to je staza koju smo dizajnirali
06:22
that takes people through the whole of our town,
133
366363
2606
koja vodi ljude kroz ceo naš grad,
06:24
past our cafes and our small shops, through our market,
134
368969
3219
pored kafića i prodavnica,
kroz pijacu,
kroz pijacu,
06:28
not just to and fro from the supermarket,
135
372188
3413
ne samo tamo-amo od supermarketa,
06:31
and we're hoping that, in changing people's footfall
136
375601
2298
i nadamo se da,
pored izmene putanje ljudi
pored izmene putanje ljudi
06:33
around our town, we're also changing their behavior.
137
377899
2855
kroz naš grad,
menjamo i njihov način ponašanja.
menjamo i njihov način ponašanja.
06:36
And then there's the second plate, the learning plate.
138
380754
3720
Zatim, tu je drugi tanjir,
tanjir obrazovanja.
tanjir obrazovanja.
06:40
Well, we're in partnership with a high school.
139
384474
1580
Dakle, imamo partnerstvo
sa srednjom školom.
sa srednjom školom.
06:41
We've created a company. We are designing and building
140
386054
3073
Osnovali smo kompaniju.
Kreiramo i pravimo
Kreiramo i pravimo
06:45
an aquaponics unit in some land that was spare
141
389127
2048
akvaponik jedinicu
na zemljištu koje je bilo
na zemljištu koje je bilo
06:47
at the back of the high school, like you do,
142
391175
1907
napušteno iza srednje škole,
06:48
and now we're going to be growing fish and vegetables
143
393082
2193
i tamo ćemo gajiti ribu i povrće
06:51
in an orchard with bees,
144
395275
2549
u voćnjaku sa pčelama,
06:53
and the kids are helping us build that,
145
397824
2258
i učenici nam pomažu da to napravimo,
06:55
and the kids are on the board, and because the community
146
400082
2813
i oni su zaduženi za sve
i pošto je zajednica bila
i pošto je zajednica bila
06:58
was really keen on working with the high school,
147
402895
1532
veoma raspoložena da sarađuje
sa srednjoškolcima
sa srednjoškolcima
07:00
the high school is now teaching agriculture,
148
404427
3368
sada se i u školi uči poljoprivreda,
07:03
and because it's teaching agriculture, we started to think,
149
407795
3116
i pošto se uči poljoprivreda,
mi smo počelli da razmišljamo,
mi smo počelli da razmišljamo,
07:06
how could we then get those kids that never had a qualification
150
410911
2783
kako da toj deci koja nisu imala
nikakvih kvalifikacija ranije,
nikakvih kvalifikacija ranije,
07:09
before in their lives but are really excited about growing,
151
413694
2551
ali su veoma raspoložena za uzgajanje,
07:12
how can we give them some more experience?
152
416245
1704
kako možemo da im obezbedimo
još praktičnog iskustva?
još praktičnog iskustva?
07:13
So we got some land that was donated
153
417949
1959
Dobili smo neku površinu zemlje
07:15
by a local garden center.
154
419908
1258
od lokalnog rasadnika.
07:17
It was really quite muddy, but in a truly incredible way,
155
421166
3334
Bila je veoma blatnjava,
ali na zaista neverovatan način,
ali na zaista neverovatan način,
07:20
totally voluntary-led, we have turned that
156
424500
2610
u potpunosti predvođeni volonterima,
preobratili smo je
preobratili smo je
07:23
into a market garden training center,
157
427110
2197
u povrtnjak - centar za obuku.
07:25
and that is polytunnels and raised beds
158
429307
2964
Znači, tu su plastenici,
izdignute površine sa povrćem
izdignute površine sa povrćem
07:28
and all the things you need to get the soil under your fingers
159
432271
2704
i sve što vam je potrebno
da osetite zemlju pod prstima
da osetite zemlju pod prstima
07:30
and think maybe there's a job in this for me in the future.
160
434975
2321
i pomislite da možda ima posla za vas
u toj oblasti u budućnosti.
u toj oblasti u budućnosti.
07:33
And because we were doing that, some local academics said,
161
437296
2208
I zbog tih naših akcija,
neki lokalni profesori su predložili:
neki lokalni profesori su predložili:
07:35
"You know, we could help design
162
439504
1332
"Znate, mogli bismo da pomognemo
da se osmisli
da se osmisli
07:36
a commercial horticulture course for you.
163
440836
1772
komercijalni kurs hortikulture za vas.
07:38
There's not one that we know of."
164
442608
1395
Ne postoji ni jedan za sada."
07:39
So they're doing that, and we're going to launch it later this year,
165
444003
2644
Dakle, to je u izradi
i počeće kasnije u toku godine,
i počeće kasnije u toku godine,
07:42
and it's all an experiment, and it's all voluntary.
166
446647
2585
i sve je eksperimentalno
i sve je na volonterskom nivou.
i sve je na volonterskom nivou.
07:45
And then there's the third plate,
167
449232
1619
Zatim, tu je i treći tanjir,
07:46
because if you walk through an edible landscape,
168
450851
1818
jer ako hodate kroz jestivi predeo,
07:48
and if you're learning new skills, and if you start to get
169
452669
2595
i ako stičete nove veštine
i ako počinjete da bivate
i ako počinjete da bivate
07:51
interested in what's growing seasonally,
170
455264
2048
zainteresovani za ono
što raste sezonski,
što raste sezonski,
07:53
you might just want to spend more of your own money
171
457312
1912
možete poželeti da trošite
više svog novca
više svog novca
07:55
in support of local producers,
172
459224
2080
za podršku lokalnim proizvođačima,
07:57
not just veg, but meat and cheese and beer
173
461304
1752
ne samo povrća, već i mesa, sira i piva
07:58
and whatever else it might be.
174
463056
2079
i bilo čega drugog.
08:01
But then, we're just a community group, you know.
175
465135
2737
Ali onda, mi smo samo
grupa građana, znate.
grupa građana, znate.
08:03
We're just all volunteers. What could we actually do?
176
467872
1958
Mi smo svi volonteri.
Šta zapravo možemo da uradimo?
Šta zapravo možemo da uradimo?
08:05
So we did some really simple things.
177
469830
1750
Tako da smo uradili neke proste stvari.
08:07
We fundraised, we got some blackboards,
178
471580
1787
Sakupljali smo sredstva.
Dobili smo neke table
Dobili smo neke table
08:09
we put "Incredible Edible" on the top,
179
473367
1170
na kojima smo napisali
"Neverovatno jestivo" na vrhu,
"Neverovatno jestivo" na vrhu,
08:10
we gave it every market trader that was selling locally,
180
474537
2176
i dali smo ih lokalnim prodavcima
08:12
and they scribbled on what they were selling in any one week.
181
476713
2927
koji su napisali šta prodaju
svake nedelje.
svake nedelje.
08:15
Really popular. People congregated around it.
182
479640
2456
Veoma popularno. Ljudi su se okupljali
oko označenog proizvoda.
oko označenog proizvoda.
08:17
Sales were up.
183
482096
1648
Prodaja je rasla.
08:19
And then, we had a chat with the farmers, and we said,
184
483744
2996
I onda, porazgovarali smo
sa seljacima i rekli smo:
sa seljacima i rekli smo:
08:22
"We're really serious about this,"
185
486740
977
"Mi smo zaista ozbiljni u vezi sa ovim"
08:23
but they didn't actually believe us, so we thought,
186
487717
2418
ali nam oni nisu baš poverovali,
pa smo pomislili
pa smo pomislili
08:26
okay, what should we do? I know. If we can create
187
490135
2625
u redu, šta možemo da uradimo?
Znam. Ako možemo da napravimo
Znam. Ako možemo da napravimo
08:28
a campaign around one product and show them
188
492760
2574
kampanju oko jednog proizvoda
i pokažemo im
i pokažemo im
08:31
there is local loyalty to that product,
189
495334
2043
da postoji lokalna lojalnost
tom proizvodu,
tom proizvodu,
08:33
maybe they'll change their mind and see we're serious.
190
497377
2343
možda će se predomisliti
i videti da smo ozbiljni.
i videti da smo ozbiljni.
08:35
So we launched a campaign -- because it just amuses me --
191
499720
2991
Lansirali smo kampanju -
jer me to jednostavno zabavlja -
jer me to jednostavno zabavlja -
08:38
called Every Egg Matters. (Laughter)
192
502711
2073
koju smo nazvali
"Svako jaje je važno."
"Svako jaje je važno."
08:40
And what we did was we put people on our egg map.
193
504784
3621
Stavili smo ljude na našu "mapu jaja."
08:44
It's a stylized map of Togmorden.
194
508405
2151
To je stilizovana mapa Todmordena.
08:46
Anybody that's selling their excess eggs
195
510556
1639
Bilo koga ko prodaje višak jaja
08:48
at the garden gate, perfectly legally, to their neighbors,
196
512195
2538
na kapiji svoje bašte, legalno,
svojim komšijama,
svojim komšijama,
08:50
we've stuck on there. We started with four,
197
514733
2417
označili smo tamo.
Počeli smo sa četvoro prodavaca
Počeli smo sa četvoro prodavaca
08:53
and we've now got 64 on, and the result of that was
198
517150
2274
a sada ih imamo 64,
i rezultat toga je bio
i rezultat toga je bio
08:55
that people were then going into shops
199
519424
1500
da su ljudi odlazili u prodavnice
08:56
asking for a local Todmorden egg, and the result of that
200
520924
2681
i tražili lokalna Todmordenska jaja,
i rezultat toga je bio
i rezultat toga je bio
08:59
was, some farmers upped the amount of flocks they got
201
523605
2289
da su neki farmeri podigli broj
domaćih kokoški i uz to
domaćih kokoški i uz to
09:01
of free range birds, and then they went on to meat birds,
202
525894
2109
su prešli i na tovne piliće,
09:03
and although these are really, really small steps,
203
528003
2581
i iako su ovo baš sitni koraci,
09:06
that increasing local economic confidence
204
530584
4689
to povećanje lokalnog
ekonomskog poverenja
ekonomskog poverenja
09:11
is starting to play out in a number of ways,
205
535273
2577
počinje da se pokazuje na više načina,
09:13
and we now have farmers doing cheese
206
537850
1302
i sada imamo seljake koji prave sir
09:15
and they've upped their flocks and rare breed pigs,
207
539152
1789
udvostručili su stada i broj retkih svinja,
09:16
they're doing pasties and pies and things
208
540941
1408
prave pite sa mesom i ostale stvari
09:18
that they would have never done before.
209
542349
2373
koje ne bi radili pre.
09:20
We've got increasing market stalls selling local food,
210
544722
2621
Imamo povećanje tezgi
koje prodaju lokalne proizvode,
koje prodaju lokalne proizvode,
09:23
and in a survey that local students did for us, 49 percent
211
547343
4214
i u istraživanju koje su lokalni studenti
uradili za nas,
uradili za nas,
09:27
of all food traders in that town said that their bottom line
212
551557
2953
49% svih trgovaca hranom u gradu
je reklo da je njihova prodaja
je reklo da je njihova prodaja
09:30
had increased because of what we were actually doing.
213
554510
2406
porasla kao rezultat ovoga
što mi radimo.
što mi radimo.
09:32
And we're just volunteers and it's only an experiment.
214
556916
3090
A mi smo samo volonteri
i ovo je samo eksperiment.
i ovo je samo eksperiment.
09:35
(Laughter)
215
560006
1404
(Smeh)
09:37
Now, none of this is rocket science.
216
561410
2410
E sada, ovo nije nuklearna fizika.
09:39
It certainly is not clever, and it's not original.
217
563820
2879
Nije mnogo pametno
i nije potpuno originalno.
i nije potpuno originalno.
09:42
But it is joined up, and it is inclusive.
218
566699
3807
Ali okuplja i uključuje dosta ljudi.
09:46
This is not a movement for those people
219
570506
2123
Ovo nije pokret za te ljude
09:48
that are going to sort themselves out anyway.
220
572629
1922
koji će sebe na neki način izdvojiti.
09:50
This is a movement for everyone.
221
574551
1334
Ovo je pokret za sve.
09:53
We have a motto: If you eat, you're in. (Laughter)
222
577447
3866
Mi imamo moto: "Ako jedete, upadate."
(Smeh)
(Smeh)
09:57
(Applause)
223
581313
1915
(Aplauz)
10:03
Across age, across income, across culture.
224
587402
5077
Svih uzrasta, prihoda i kultura.
10:08
It's been really quite a roller coaster experience,
225
592479
3607
To je prava luda vožnja,
10:11
but going back to that first question that we asked,
226
596086
548
ali vratimo se na prvo pitanje
koje smo postavili:
koje smo postavili:
10:14
is it replicable? Yeah. It most certainly is replicable.
227
598559
3259
možemo li da ponovimo sve?
Da. Sigurno možemo.
Da. Sigurno možemo.
10:17
More than 30 towns in England now are spinning
228
601818
2814
Više od 30 gradova u Engleskoj
sada okreće
sada okreće
10:20
the Incredible Edible plate.
229
604632
2128
"Neverovatno jestivi" tanjir.
10:22
Whichever way they want to do it, of their own volition,
230
606760
3495
Na koji god način oni žele to da urade,
kako oni odluče,
kako oni odluče,
10:26
they're trying to make their own lives differently,
231
610255
2694
oni pokušavaju da žive
svoje živote drugačije,
svoje živote drugačije,
10:28
and worldwide, we've got communities across America
232
612949
2748
i širom sveta,
imamo zajednice u Americi
imamo zajednice u Americi
10:31
and Japan -- it's incredible, isn't it? I mean,
233
615697
1744
i Japanu - neverovatno je, zar ne?
Mislim,
Mislim,
10:33
America and Japan and New Zealand.
234
617441
2515
Amerika, Japan, Novi Zeland.
10:35
People after the earthquake in New Zealand visited us
235
619956
2524
Ljudi su nas posetili posle zamljotresa
na Novom Zelandu
na Novom Zelandu
10:38
in order to incorporate some of this public spiritedness
236
622480
3051
da bi pripojili malo ove javne svesti
10:41
around local growing into the heart of Christchurch.
237
625531
4652
u vezi sa uzgajanjem,
u srce Krajstčerča.
u srce Krajstčerča.
10:46
And none of this takes more money
238
630183
2847
I ništa od ovoga ne zahteva
nikakav novac
nikakav novac
10:48
and none of this demands a bureaucracy,
239
633030
3127
i ništa od ovoga
ne zahteva birokratiju,
ne zahteva birokratiju,
10:52
but it does demand that you think things differently
240
636157
2863
ali zahteva drugačije razmišljanje
10:54
and you are prepared to bend budgets and work programs
241
639020
3697
i spremnost da zaobiđete budžet
i radne programe
i radne programe
10:58
in order to create that supportive framework
242
642717
2128
da biste stvorili podržavajući okvir
11:00
that communities can bounce off.
243
644845
2714
od kojeg zajednica može da odskoči.
11:03
And there's some great ideas already in our patch.
244
647559
2916
A već imamo i neke sjajne ideje.
11:06
Our local authority has decided to make everywhere
245
650475
2784
Naša lokalna vlast je već odlučila
da svuda napravi mesta
da svuda napravi mesta
11:09
Incredible Edible, and in support of that
246
653259
2662
za "Neverovatno jestivo"
i kao podršku tome
i kao podršku tome
11:11
have decided to do two things.
247
655921
1485
odlučila da uradi dve stvari.
11:13
First, they're going to create an asset register of spare land
248
657406
3109
Prvo, napraviće registar
slobodnog zemljišta
slobodnog zemljišta
11:16
that they've got, put it in a food bank so that communities
249
660515
2231
koje imaju i staviti ga na raspolaganje
da bi zajednice
da bi zajednice
11:18
can use that wherever they live,
250
662746
1736
mogle da ga koriste gde god da žive,
11:20
and they're going to underpin that with a license.
251
664482
2177
i to će podupreti dozvolama.
11:22
And then they've said to every single one of their workforce,
252
666659
2381
I svakome od njihovih radnika je rečeno
11:24
if you can, help those communities grow,
253
669040
2497
da ako mogu,
pomognu zajednicama da rastu
pomognu zajednicama da rastu
11:27
and help them to maintain their spaces.
254
671537
2113
i pomognu im da održavaju
svoja mesta za gajenje.
svoja mesta za gajenje.
11:29
Suddenly, we're seeing actions on the ground
255
673650
2039
Iznenada, vidimo akcije
lokalne samouprave
lokalne samouprave
11:31
from local government. We're seeing this mainstreamed.
256
675689
2280
na licu mesta.
Vidimo da je ozbiljno.
Vidimo da je ozbiljno.
11:33
We are responding creatively at last to what Rio demanded
257
677969
4425
Konačno odgovaramo kreativno
na ono što je Rio tražio od nas,
na ono što je Rio tražio od nas,
11:38
of us, and there's lots more you could do.
258
682394
2179
a ima još mnogo toga
što može da se uradi.
što može da se uradi.
11:40
I mean, just to list a few. One, please stop putting
259
684573
2360
Navešću nekoliko stvari.
Prvo, molim vas prestanite
Prvo, molim vas prestanite
11:42
prickly plants around public buildings. It's a waste of space.
260
686933
3368
da sadite bodljikavo bilje
oko javnih zgrada. To je traćenje prostora.
oko javnih zgrada. To je traćenje prostora.
11:46
(Laughter) Secondly, please create -- please, please create
261
690301
3402
(Smeh)
Drugo, molim vas napravite
Drugo, molim vas napravite
11:49
edible landscapes so that our children start to walk
262
693703
2779
jestive predele da bi naša deca
počela da hodaju
počela da hodaju
11:52
past their food day in, day out, on our high streets,
263
696482
2183
pored hrane svakoga dana,
kroz naše glavne ulice,
kroz naše glavne ulice,
11:54
in our parks, wherever that might be.
264
698665
2586
kroz parkove, gde god da se kreću.
11:57
Inspire local planners to put the food sites at the heart
265
701251
3694
Inspirišite lokalne planere da stave
površine sa hranom u centar grada
površine sa hranom u centar grada
12:00
of the town and the city plan, not relegate them
266
704945
3263
i u gradski plan, da ih ne potiskuju
12:04
to the edges of the settlements that nobody can see.
267
708208
3320
na ivice naselja gde niko ne zalazi.
12:07
Encourage all our schools to take this seriously.
268
711528
2817
Ohrabrite škole da ovo shvate ozbiljno.
12:10
This isn't a second class exercise.
269
714345
2233
Ovo nije vežba drugog reda.
12:12
If we want to inspire the farmers of tomorrow,
270
716578
2968
Ako želimo da inspirišemo
buduće farmere,
buduće farmere,
12:15
then please let us say to every school,
271
719546
3049
onda nam dozvolite
da kažemo svakoj školi,
da kažemo svakoj školi,
12:18
create a sense of purpose around the importance
272
722595
3980
da stvori osećaj svrhe oko važnosti
12:22
to the environment, local food and soils.
273
726575
2800
okoline, lokalne hrane i zemlje.
12:25
Put that at the heart of your school culture,
274
729375
1887
Stavite to u srce školske kulture,
12:27
and you will create a different generation.
275
731262
3162
i stvorićete drugačiju generaciju.
12:30
There are so many things you can do, but ultimately
276
734424
2439
Ima toliko stvari koje mogu
da se urade, ali naposletku
da se urade, ali naposletku
12:32
this is about something really simple.
277
736863
2288
ovo je nešto veoma jednostavno.
12:35
Through an organic process, through
278
739151
3625
Kroz organski proces,
12:38
an increasing recognition of the power of small actions,
279
742776
4287
kroz povećanje priznanja
malim akcijama,
malim akcijama,
12:42
we are starting, at last, to believe in ourselves again,
280
747063
3825
započinjemo, konačno,
da verujemo u sebe ponovo,
da verujemo u sebe ponovo,
12:46
and to believe in our capacity, each and every one of us,
281
750888
3841
i da verujemo u svoje mogućnosti
12:50
to build a different and a kinder future,
282
754729
4393
da stvorimo drugačiju
i prijatniju budućnost,
i prijatniju budućnost,
12:55
and in my book, that's incredible.
283
759122
2423
i po mom mišljenju,
to je fenomenalno.
to je fenomenalno.
12:57
Thank you. (Applause)
284
761545
3865
Hvala vam.
(Aplauz)
(Aplauz)
13:01
(Applause)
285
765410
10492
(Aplauz)
13:11
Thank you very much. (Applause)
286
775902
3822
Hvala vam mnogo.
(Aplauz)
(Aplauz)
ABOUT THE SPEAKER
Pam Warhurst - Cofounder, Incredible EdiblePam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community.
Why you should listen
Pam Warhurst is the Chair of the Board of the Forestry Commission, which advises on and implements forestry policy in Great Britain. She also cofounded Incredible Edible Todmorden, a local food partnership that encourages community engagement through local growing. Incredible Edible started small, with the planting of a few community herb gardens in Todmorden, and today has spin-offs in the U.S. and Japan. The community has started projects like Every Egg Matters, which educates people on keeping chickens and encourages them to sell eggs to neighbors, and uses a 'Chicken Map' to connect consumers and farmers. Incredible Edible Todmorden empowers ordinary people to take control of their communities through active civic engagement.
Pam Warhurst | Speaker | TED.com