ABOUT THE SPEAKERS
Halla Tómasdóttir - Change catalyst
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.

Why you should listen

Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.

True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.

In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.

More profile about the speaker
Halla Tómasdóttir | Speaker | TED.com
Bryn Freedman - Editorial director and curator, TED Institute
Bryn Freedman helps those who want to give the "talk of their lives" in a clear, passionate and authentic way.

Why you should listen

Award-winning TV producer, investigative journalist and author, Bryn Freedman joined TED in 2014 as the editorial director and curator for the TED Institute. In her work with TED, Freedman creates and executes TED conference events for Fortune 500 companies, overseeing all editorial content as well as managing speaker coaches and determining both the topics for each talk and the overall conference theme. In addition to curating these events, she works as an executive speaker coach for professionals who want to give the "talk of their lives" in a clear, passionate and authentic way.

Freedman is also co-founder of Voices4Freedom, an international organization aimed at eradicating slavery through education and media.

More profile about the speaker
Bryn Freedman | Speaker | TED.com
TED Salon U.S. Air Force

Halla Tómasdóttir and Bryn Freedman: The crisis of leadership -- and a new way forward

海拉·湯馬斯多特 & 布林·弗里德曼: 領導力危機和新方向

Filmed:
2,091,986 views

現代化的領導力是什麼樣子?企業家兼前冰島總統候選人海拉·湯瑪斯多特認為,全球的所有領導人需要改變領導方式,否則就可能會與未來的趨勢脫節。在與主持人布林·弗里德曼的談話中,她表示儘管你還沒有權力,任何人都能站出來並帶來影響。她說:「我們每個人的內在都藏著一個領導人,我們一生中最重要的工作,是要將那個領導人釋放出來。」
- Change catalyst
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bio - Editorial director and curator, TED Institute
Bryn Freedman helps those who want to give the "talk of their lives" in a clear, passionate and authentic way. Full bio

Double-click the English transcript below to play the video.

00:12
Bryn布林 Freedman弗里德曼: So you keep
talking about leadership領導
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布林·弗里德曼:你在談論領導時,
00:15
as a real真實 crisis危機 of conformity一致性.
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總是把它說成是真正的遵從危機。
00:17
Can you explain說明 to us
what you mean by that?
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您可以跟大家說明一下
是甚麼意思嗎?
00:19
What do you see as a crisis危機 of conformity一致性?
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你認為甚麼算是遵從危機?
00:22
Halla哈拉masdMASDóttirttir:
I think it's a crisis危機 of conformity一致性
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海拉·湯馬斯多特:遵從危機就是
00:24
when we continue繼續 to do business商業
and lead in the way we always have,
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持續依循固有的方式
來做事業和領導別人。
00:28
yet然而 the evidence證據 is overwhelming壓倒
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但已經有非常強大的證據指出
00:31
that the world世界 needs需求 us
to change更改 our ways方法.
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世界需要我們改變做法。
00:34
So let's look a little bit
at that evidence證據.
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我們來看一些證據。
00:37
Science科學 has told us
that we're facing面對 a climate氣候 crisis危機,
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科學告訴我們,
我們正在面臨氣候危機,
00:40
yet然而 40 percent百分 of board directors董事
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但有四成董事
00:42
don't think climate氣候 belongs屬於
in the boardroom會議室.
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不認為氣候是董事會
會議中要談的事。
00:45
And we have kids孩子 marching行軍
in the streets街道 now,
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現在有孩子走上街頭,
00:48
asking us to be accountable問責
for their future未來.
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要求我們為他們的未來負責。
00:51
We have a crisis危機 of inequality不等式.
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我們有不平等危機,
00:54
We have Yellow黃色 Jackets夾克
not just in the streets街道 of France法國,
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黃背心不只出現在法國街頭,
00:56
but all over the world世界,
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全世界各地都有,
00:58
and yet然而 we continue繼續 to see examples例子
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但我們仍然繼續看到
01:00
of businesses企業 and other leaders領導者
fueling加油 that anger憤怒.
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企業和其他領導人
不斷在怒火上加油。
01:04
BFBF: Do you think
the pitchforks叉子 are coming未來?
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布:你認為接下來會有人揭竿起義?
01:06
HTht: I definitely無疑 think
this is not sustainable可持續發展.
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海:我認為這絕不是個永續的作法。
01:09
And the reason原因 why it's so difficult
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處理這些互相關聯的
複雜危機會如此困難,
01:11
for us to deal合同 with these complicated複雜
crises危機 that are interrelated相關
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01:15
is that we are at the lowest最低 levels水平
of trust相信 we've我們已經 ever been at.
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是因為我們正處於信任的最低點。
01:19
In the UK聯合王國, three percent百分 of people
trust相信 their government政府
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在英國,只有 3% 的人相信
他們的政府會解決脫歐危機,
01:22
to solve解決 the BrexitBrexit crisis危機,
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01:23
and that was in December十二月.
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那還只是 12 月份的數字。
01:25
I think it's probably大概 gone走了
down since以來 then.
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我認為在那之後,這個數字
很可能更走下坡了。
01:27
BFBF: What do you think
new leadership領導 actually其實 looks容貌 like?
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布:你認為新的領導階層
應該是什麼樣子的?
01:31
HTht: We need courageous勇敢 leaders領導者,
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海:我們需要有勇氣的領導階層,
01:33
yet然而 they have to be humble謙卑.
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但他們也要懂得謙遜。
01:34
And they have to be guided引導
by a moral道德 compass羅盤,
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他們必須要有道德標準的指引,
01:37
and the moral道德 compass羅盤 is the combination組合
of having a social社會 purpose目的 --
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而道德標準就包括
要有貢獻社會的目標——
01:41
you can't have your license執照
to operate操作 anymore
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如果你沒有貢獻社會的目標,
01:44
without a purpose目的
that contributes有助於 to society社會,
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就不能取得營運的執照,
01:47
but what, to me, has been missing失踪
from that dialogue對話 is a set of principles原則.
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但對我而言,在意見交流中
所缺乏的是一組原則。
01:51
We cannot不能 just define確定 why we exist存在,
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我們不能只是定義
我們為什麼存在,
01:54
we have to define確定
how we're going to do business商業
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我們得要定義我們要如何做生意,
01:57
and how we're going to lead.
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以及我們要如何領導。
01:58
And to us, that has to be
to solve解決 these imminent即將來臨 crises危機:
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對我們來說,那就得要
解決這些迫切的危機:
02:02
the climate氣候 crisis危機,
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氣候危機、
02:03
the crisis危機 of inequality不等式
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不平等危機,
02:05
and the crisis危機 of trust相信.
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以及信任危機。
02:06
So at The B Team球隊,
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所以,在「B 型團隊」,
02:07
we embrace擁抱 sustainability可持續性, equality平等
and accountability問責 as our principles原則.
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我們很樂於以永續、
平等、負責為原則。
02:12
BFBF: Do you think this whole整個 question
of purpose目的 is really window窗口 dressing敷料 --
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布:你認為這個目標的問題,
是否只是在修飾外表——
02:17
they're saying what they think
people want to hear,
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他們只說他們認為人們想聽的話,
02:20
but they're actually其實 not making製造
the fundamental基本的 changes變化
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但其實沒有從根本上
02:22
that are necessary必要?
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做必要的改變?
02:24
HTht: A lot of people feel that way,
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海:很多人都有這種感覺,
02:25
and I think there's a growing生長
momentum動量 behind背後 that.
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我認為那背後有著
越來越壯大的動力。
所以,我認為現在世界
正需要負責任的領導人,
02:28
So I think the world世界 is calling調用
for responsible主管 leadership領導 now,
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02:31
and any leader領導 who wants
to be around for the 21stST century世紀
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任何想在 21 世紀繼續領導的人,
02:34
really needs需求 to start開始 thinking思維
courageously勇敢 and holistically從整體上
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就真的必須開始做
勇敢、整體的思考,
02:37
how they're going
to be part部分 of the solution
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思考他們要如何成為
解決方案的一部分,
02:39
and not window-dress窗衣 anymore.
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而不再只是修飾外表。
02:41
You have to do it for real真實 now.
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現在你得要玩真的了。
02:42
BFBF: Do you see anybody任何人
out there who's誰是 doing it
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布:目前外面有沒有哪個人正在
02:45
in a way that you think
is actually其實 effective有效
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用你認為有效的方式在做這件事?
02:48
and has a real真實, long-term長期 impact碰撞?
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並且具有切實、長期的影響?
02:50
HTht: Fortunately幸好, we have
some great leaders領導者 out there.
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海:很幸運地,我們的確
有些傑出的領導人。
02:53
And just to give one example,
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舉個例子,
02:54
Emmanuel靈光 Faber麥嘉華, who's誰是 one of the newest最新
members會員 of The B Team球隊,
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伊曼紐爾·法伯,他是
B 型團隊最新的成員之一,
02:57
he's the CEOCEO of Danone達能,
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他是達能的執行長,
02:59
the world's世界 largest最大 yogurt-maker優酪乳製造商
and major重大的 food餐飲 company公司 --
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達能是全世界最大的優格製造商
及主要的食物公司——
03:01
a real真實 global全球 company公司.
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一家真正的全球企業。
03:03
He's so committed提交 to sustainability可持續性
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他致力於永續發展,
03:05
that he's not only changing改變 the ways方法
of his own擁有 business商業,
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不僅改變了他自己企業內的做法,
03:08
but his entire整個 supply供應 chain.
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還改變了整個供應鏈。
03:10
He's so committed提交 to equality平等
that when he took on as CEOCEO
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他對平等非常投入,
當他接下執行長時,
03:13
and he said gender性別 balance平衡 matters事項,
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他說性別平衡很重要,
03:14
he created創建 a gender-balanced性別平衡
executive行政人員 team球隊
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他創建了一個性別
平衡的領導團隊,
03:17
and gave men男人 and women婦女
equal等於 maternity母道 and paternity親子鑑定 leave離開.
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並且提供男性和女性平等的產假。
03:21
He's so committed提交 to accountability問責
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他也致力於承擔責任,
03:23
that he turned轉身 his US operations操作
into a B Corporation公司.
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所以他將美國的事業
轉型成為了 B 型企業。
03:27
Now many許多 of you may可能 not know what that is,
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許多人可能不知道
B 型企業是什麼,
03:29
but that's a company公司
that holds持有 itself本身 responsible主管
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那是一種共益企業,
它不僅謀求利益,
03:31
for not just profit利潤 but its impact碰撞
on people and the planet行星,
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還要為該企業對人
和地球造成影響負責,
03:35
and transparently透明 reports報告
on their performance性能 on all of that.
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並且提供透明公開的報告來
說明他們在這些方面的表現。
03:38
It's the largest最大 B Corp公司 in the world世界.
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達能是世界上最大的 B 型企業。
03:40
So to me, that's holistic整體,
courageous勇敢 leadership領導,
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所以我認為那是整體、
勇敢的領導方式,
03:43
and it's really the vision視力
we all need to hold保持.
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也是我們都需要有的願景。
03:46
BFBF: Is this "Back to the Future未來"?
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布:這是《回到未來》嗎?
03:47
I mean, I wonder奇蹟,
when I think about companies公司 --
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我是指,當我想到那些公司——
03:50
Anheuser-Busch安海斯-布希 comes to mind心神 in America美國 --
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在美國我想到的是安海斯-布希 ——
03:53
a 100-year-old-歲 company公司
that invested投資 in its community社區,
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這間有百年歷史的公司
貢獻它的社區,
03:56
that gave a living活的 wage工資
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付出能維持一定生活水平的工資,
03:57
before it ended結束 up, you know,
losing失去 and getting得到 sold出售.
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但最後落得賠錢,然後賣掉了。
04:00
Are we really looking now for companies公司
that are global全球 and community社區 citizens公民,
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現在我們在找的是兼顧
全球化和地方性的公司,
04:05
or is that something that is not
even useful有用 anymore?
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難道這種做法現在已經不管用了?
04:09
HTht: Well, you can do this for the reason原因
that it's risky有風險, actually其實,
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海:其實你可以因為風險太高
04:13
to continue繼續 without doing
the right thing now.
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而不做這些共益的事情。
04:15
You can't attract吸引 the right talent天賦,
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但你就吸引不到合適的人才,
04:17
you can't attract吸引 customers顧客
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吸引不到顧客,
04:18
and increasingly日益,
you won't慣於 be able能夠 to attract吸引 capital首都.
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你也愈來愈吸引不到資金。
04:21
You might威力 do it for risk風險 reasons原因,
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你可能因為風險,
你可能為了商機而朝共益發展,
04:22
you might威力 do it for business商業
opportunity機會 reasons原因,
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04:25
because this is where the growth發展 is,
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因為成長就在這裡,
04:27
which哪一個 is why many許多 leaders領導者
are doing the right thing.
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這就是為什麼許多
領導人都在做這件事。
04:30
But at the end結束 of the day,
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但到頭來,
04:31
we need to ask ourselves我們自己:
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我們得要捫心自問:
04:33
"Who are we holding保持
ourselves我們自己 accountable問責 for?"
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「我們要為誰負責?」
04:36
And if that isn't the next下一個 generation,
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如果答案不是下一代,
04:37
I don't know who.
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我就不知道是誰了。
04:39
So I want to just make very clear明確,
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所以,我想要說清楚,
04:41
because we tend趨向 to think about leadership領導
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因為我們會認為領導人
04:43
as only those who sit
in positions位置 of power功率.
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指的只有那些坐擁權力的人。
04:46
To me, leadership領導 is not at all like that.
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我心中的領導人完全不是那樣的。
04:48
There's a leader領導 inside
every一切 single one of us,
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我們每個人的內在
都藏著一個領導人,
04:51
and our most important重要 work in life
is to release發布 that leader領導.
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我們一生中最重要的工作,
是要將那個領導人釋放出來。
04:55
And I think one of the greatest最大
global全球 examples例子 we have
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全世界有一個偉大的例子,
04:57
of someone有人 who didn't --
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這個人沒有——
05:00
no one gave her power功率 --
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沒有人給她權力——
05:01
is the 16-year-old-歲 girl女孩
called Greta葛麗泰 Thunberg湯貝格.
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她是個十六歲女孩,
名叫格蕾塔·桑伯格。
05:04
She's from Sweden瑞典,
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她來自瑞典,
05:05
and a few少數 years年份 ago, she really became成為 --
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幾年前,她變得——
05:08
she has Asperger's亞斯伯格症,
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她有亞斯伯格症候群,
05:09
and she became成為 passionate多情
about our climate氣候 crisis危機 --
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她變得非常熱衷於
我們的氣候危機——
她學習了所有相關資訊。
05:12
learned學到了 everything about it.
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05:13
And faced面對 with the evidence證據,
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面對那些證據,
05:14
she just felt so disappointed失望
in her leadership領導
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她對領導階層非常失望,
05:17
that she started開始 striking引人注目
in front面前 of the Swedish瑞典 parliament議會.
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她便開始在瑞典國會前罷課抗議。
05:21
And now she has started開始 a global全球 movement運動,
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現在她已帶起了一項全球運動,
05:23
and hundreds數以百計 and thousands數千
of school學校 kids孩子 are out in the streets街道
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成千上百的學校學生走上街頭,
05:26
asking us to hold保持 ourselves我們自己
accountable問責 for their future未來.
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要求我們對他們的未來負責。
05:29
No one gave her that authority權威,
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沒有人給予她那權力,
05:32
and she now speaks說話 to the leaders領導者
of the world世界, heads of state,
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現在她可以和世界領導人、
國家領袖對話,
05:35
and really is impacting影響 the world世界.
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真正在影響世界。
05:37
So I really think that when we think
about leadership領導 today今天,
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我真的認為,當我們
想到現今的領導人時,
05:41
it can't be defined定義
to those in positions位置 of power功率
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不能將他們定義為坐擁權力的人,
05:44
though雖然 they have disproportionately不成比例
greater更大 responsibility責任.
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雖然他們的責任更為巨大。
05:47
But all of us need to think about,
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但我們所有人都需要想想:
05:49
"What am I doing?"
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「我在做什麼?」
05:50
"How am I contributing貢獻?"
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「我正在如何做出貢獻?」
05:52
And we need to release發布 that leader領導 inside
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我們必須釋放自己
內在的那個領導人,
05:54
and actually其實 start開始 making製造
the positive impact碰撞
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開始對世界造成正面的影響,
05:56
this world世界 is calling調用 for right now.
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造成世界正需要的影響。
05:58
BFBF: But we have such這樣
hierarchical分級 leadership領導.
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布:但我們的領導型態是階層式的。
06:01
I mean, I understand理解 what you're saying --
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我是說,我瞭解你的意思——
06:03
it's nice不錯 to release發布 the leader領導 inside --
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能把內在的領導人
釋放出來是很好——
06:05
but in these corporations公司,
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但事實上這些企業的組織架構
06:07
the truth真相 is, it's extremely非常 hierarchical分級.
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都是極度垂直化的階層。
06:09
What can companies公司 do
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公司能做什麼,
06:11
to create創建 less vertical垂直
and more horizontal relationships關係?
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來減少垂直階層,
創造更扁平的組織結構?
06:16
HTht: Well, I'm a big believer信徒
and I've long been passionate多情
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海:我非常相信這一套,
我長久以來對消彌性別落差
都帶有很大的熱忱。
06:19
about closing關閉 the gender性別 gap間隙,
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我堅信性別平衡的領導
是正確的方法,
06:20
and I really believe gender-balanced性別平衡
leadership領導 is the way to go
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06:24
in order訂購 to embrace擁抱 a leadership領導 style樣式
that has been shown顯示 to be more powerful強大,
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這是一種公認更強大的領導模式,
那就是當男性和女性都能全心接受
06:29
and that's when both men男人 and women婦女 embrace擁抱
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06:31
both masculine男性 and feminine女人 values.
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男性化和女性化都有價值時。
06:34
It actually其實 is proven證明 in research研究
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已經有研究證明,
06:35
that that's the most
effective有效 leadership領導 style樣式.
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那是最有效的領導模式。
06:39
But I'm increasingly日益 now thinking思維
about how we close the generational gap間隙,
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我現在越來越常思考
我們要如何處理世代落差,
06:43
because look at these young年輕 children孩子
in the streets街道 around the world世界 --
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因為看著全世界街頭的
這些年輕孩子——
06:46
they're asking us to lead.
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他們在要求我們領導。
06:48
Kofi科菲 Annan安南 used to say,
"You're never too young年輕 to lead."
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科菲·安南曾說過:
「領導永遠不嫌年輕。」
06:51
And then he would add,
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他會再加上這句:
06:53
"Or too old to learn學習."
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「學習永遠不嫌老。」
06:54
And I think we have now entered進入 this era時代
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我認我們已經跨入了一個世代,
06:57
where we need the wisdom智慧
of those with experience經驗,
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在此世代中,我們
既需要經驗人士的智慧,
07:01
but we need the digital數字 natives當地人
of the young年輕 generation
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也需要年輕的數位原生世代的技能,
07:04
to co-mentor合作導師 or to mentor導師 us
just as much as we can help
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來互相指導,或指導我們,
就像我們能用前人的經驗
幫助他們一樣。
07:08
with wisdom智慧 from the older舊的 people.
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07:11
So it's a new reality現實,
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這是一種新的現實,
07:12
and these old, sort分類 of hierarchical分級
ways方法 to think about things,
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那些老舊、階級式的思考方式
07:15
they're increasingly日益 coming未來
under pressure壓力 in this reality現實.
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會變得越來越禁不起
這種現實的考驗。
07:18
BFBF: And you've actually其實 called
that the hubris傲慢 syndrome綜合徵.
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布:你曾說過那就是所謂的
「自大症候群」。
07:21
Can you talk about that?
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能多談談嗎?
07:22
HTht: Well, yes, I think hubris傲慢
is our cancer癌症 in leadership領導.
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海:當然,我認為自大
是領導人的毒瘤。
07:27
That's when leaders領導者
think they know it all,
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就是領導人認為自己知道一切,
07:29
can do it all, have all the answers答案
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能處理所有事,
知道所有問題的答案,
07:31
and don't think they need
to surround環繞 themselves他們自己
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認為他們身邊不需要
能夠學習的對象來讓他們改進。
07:33
with people who will make them better,
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這些學習的對象可能
更會是女性、年輕人,
07:35
which哪一個 to me would, in some cases,
be more women婦女 and younger更年輕 people
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07:38
and people who are diverse多種
and have different不同 opinions意見 in general一般.
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以及更多元化、
有更多不同想法的人。
07:42
Hubris傲慢 syndrome綜合徵 is so present當下
in leadership領導 still,
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自大症候群在領導人中還很普遍,
07:46
and we know many許多 examples例子 of them,
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這樣的例子不勝枚舉。
07:47
I don't need to name名稱 them.
And the problem問題 with that --
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我不需要說出是誰,問題在於——
07:50
(Laughter笑聲)
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(笑聲)
07:51
Yeah, we know them -- all over the world世界,
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是的,我們都知道是誰——
全世界都有,
07:54
not just in this country國家.
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不只這個國家有。
07:55
But that kind of leadership領導
doesn't unleash發揮 leaders領導者 in others其他.
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但這種領導人無法釋放
別人內在的領導人。
08:00
No one person,
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沒有任何單一的個人,
08:02
or no one sector扇形 even has the solutions解決方案
we now need to come up with --
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也沒有任何單一業界
有我們需要的解決方案——
08:06
the creativity創造力 and collaboration合作 we need.
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我們所需要的創造力和合作精神。
08:10
The bold膽大 and the brave勇敢 leadership領導
we need to come up with solutions解決方案
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我們需要的大膽和有勇氣的領導力,
08:14
that cross交叉 government政府, private私人的 sector扇形,
civil國內 society社會, young年輕 people, older舊的 people,
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是由各個政府、業界、民營組織,
不論是年輕人或年長者,
08:19
people of all different不同 backgrounds背景
coming未來 together一起 is the way
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各種不同背景的人共同提出解決方案,
才能夠解決我們眼前所面臨的問題。
08:23
to solve解決 the issues問題
that are in front面前 of us.
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08:25
BFBF: Do you see that kind of leadership領導
coming未來 from the bottom-up自下而上
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布:您認為那是來自從下而上的領導,
08:29
or the top-down自頂向下,
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或是從上而下的領導?
08:30
or do you think a crisis危機
is going to force us
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還是會有危機出現,迫使
我們重新檢視這一切?
08:33
into a reexamination複審 of all of this?
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08:35
HTht: Well, as someone有人 who lived生活 through通過
the most infamous臭名昭著 financial金融 meltdown崩潰
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海:我經歷過我的祖國冰島
聲名狼藉的金融危機,
08:39
in my home country國家, Iceland冰島,
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08:40
I hope希望 we don't need another另一個 one
to learn學習 or to wake喚醒 up.
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我不希望再經歷另一個危機
才學到教訓,才覺醒。
08:44
But I do see that we can't choose選擇
one or the other.
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但我確知不能在
由下而上或由上而下
兩種領導方式中擇一。
08:47
We do have to transform轉變 the way we lead --
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現有的領導方式必須
經過一番轉型——
08:52
from the top最佳, the boardroom會議室, the CEOs老總 --
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由最高階層、董事會、
執行長領導的方式,
08:54
we really do have to transform轉變 that,
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我們有必要改變正種方式,
08:56
but increasingly日益, we will transform轉變 that,
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我們也會逐漸做到,
08:58
because we have these social社會
movements運動 coming未來 from the bottom底部
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因為我們有來自底層和整個社會
09:01
and throughout始終 society社會.
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所發起的社會運動。
09:03
And the solutions解決方案 exist存在.
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而且一定會有解決方案,
09:05
The only thing that's missing失踪 is will.
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唯一缺少的意志力。
09:08
So if we just all find a way to embrace擁抱
a moral道德 compass羅盤 of our own擁有
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如果我們都能夠找到一種方法
來全心遵循自己的道德標準,
09:14
to figure數字 out why we exist存在
and how we're going to lead,
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想清楚我們為什麼存在,
我們該如何領導,
09:19
and if we embrace擁抱 courage勇氣
and humility謙遜 in equal等於 amounts,
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如果我們也能全心付出
同等的勇氣和謙遜,
09:23
each one of us can be part部分
of this 10-year-年 period
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那麼我們每個人都能在十年間
09:28
where we can dramatically顯著 transform轉變
the world世界 we live生活 in,
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促成我們所居住世界的重大轉型,
09:31
and make it just,
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讓這個世界變得公正,
09:32
and make it about humanity人性
and not just the financial金融 markets市場.
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更重視人道的考量,
而不只是以金融市場為前提。
09:36
BFBF: Well, we have a lot of people here
who I bet賭注 have questions問題 for you,
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布:我猜在座有很多人
都有問題想問您,
09:39
and we have a few少數 minutes分鐘 for questions問題,
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我們還有幾分鐘的時間來回答問題。
09:41
so is there anybody任何人 that would like
to ask Halla哈拉 a question?
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有人想問海拉問題的嗎?
09:46
Audience聽眾: Hello你好, my name名稱 is Cheryl謝麗爾.
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觀眾:您好,我叫雪蘿。
09:48
I'm an aspiring有志 leader領導,
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成為領導者是我的抱負,
09:50
and I have a question about how you lead
when you have no influence影響.
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我想問,在沒有影響力時,
你要如何領導?
09:57
If I'm just an analyst分析人士,
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如果我只是一名分析師,
09:59
and I want to speak說話 to senior前輩 management管理
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我想和管理高層對話,
10:01
about a change更改 that I feel
will affect影響 the whole整個 company公司,
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討論我認為對公司
有整體影響的改革,
10:04
how do I go about changing改變 their minds頭腦
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我該如何改變他們的想法?
10:06
when they feel as if they've他們已經 had
relationships關係 that are set,
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尤其是當他們覺得組織的
人際架構已經是固定的,
10:10
that their way of business商業 is set?
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他們的業務模式也是固定的。
10:13
How do you change更改 minds頭腦
when you have no influence影響?
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這種情況下,你如何在沒有
影響力時改變人們的想法?
10:16
HTht: Well, thank you very much
for that fantastic奇妙 question.
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海:非常感謝你提出
這麼精彩的問題。
10:19
So sometimes有時 people
at the top最佳 won't慣於 listen,
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有時候最高層的人不會聽別人的,
10:21
but it's interesting有趣 that with the low
trust相信 we have in society社會 right now,
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但有趣的是,最近有研究顯示,
儘管現在社會中的信任度很低,
10:25
the greatest最大 trust相信 we have
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員工和雇主間的信任感
反而是最強的。
10:27
is actually其實 between之間 the employee僱員
and the employer雇主,
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10:31
according根據 to recent最近 research研究.
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10:32
So I think that relationship關係
may可能 be the most powerful強大 way
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所以我認為這樣的關係
是促成舊有的行事方式出現
實質轉型最強大的力量。
10:36
to actually其實 transform轉變
the way we do things.
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10:39
So I would start開始 by trying to build建立
a coalition聯盟 for your good idea理念.
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我會試著建立一個支持
你想法的聯盟,作為開端。
10:43
And I don't know a single leader領導 today今天
who will not listen to a concern關心
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而且現在的領導人當中,
對於多數員工共同關心的問題,
不會充耳不聞的。
10:49
that many許多 of their employees僱員 hold保持.
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10:51
I'll give you an example
from another另一個 B Team球隊 leader領導,
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我用另一個 B 型企業
領導人來舉例,
馬克·本尼奧夫,
Salesforce 的執行長。
10:54
Marc渣子 Benioff貝尼奧夫, the CEOCEO of Salesforce銷售力量.
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10:56
He's really been outspoken直言不諱
on homelessness無家可歸 in San Francisco弗朗西斯科,
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他對舊金山無家可歸的問題、
10:59
on LGBTQI男女同性戀、雙性戀和變性者 rights權利,
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同性、雙性、變性等
少數性別族群權利的問題,
11:03
and all of the things
that he's been standing常設 up for,
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以及其他所有他關心的議題,
都直言無諱地發表強烈的意見。
11:06
he does because his employees僱員
care關心 about them.
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他這樣做是因為
他的員工關心這些問題。
11:09
So don't ever think you don't have power功率
if you don't sit in a position位置 of power功率.
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所以不要因為不在權力的位子上,
就覺得自己沒有力量,
11:14
Find the way to go convince說服 him ...
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你要找方法去說服他/她。
11:16
or her.
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1166
11:17
And Marc渣子, for example, was convinced相信
to close the gender性別 pay工資 gap間隙 by two women婦女
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舉其中一個例子,
在馬克組織中的兩位女性員工
說服他消除兩性薪資差距,
11:22
who worked工作 inside of his organization組織,
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11:24
who told him, "We have a gender性別 pay工資 gap間隙."
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她們告訴馬克:「公司裡有
男女同工不同酬的情況。」
11:26
He didn't believe it;
he said, "Bring帶來 me the data數據."
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他不相信,並說:「給我看數據。」
11:29
They did, and he was smart聰明 enough足夠 to know
he needed需要 to do something about it,
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她們照做了,馬克有足夠的睿智,
知道他必須解決這個問題。
他是第一批主動解決
這個問題的科技公司領導人。
11:32
and was one the first tech高科技 leaders領導者
to step up and do so voluntarily自行.
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11:36
So don't ever think
that you don't have power功率,
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所以儘管你不是在權力的位子上,
11:39
even if you don't sit
in a position位置 of power功率,
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絕對不要認為你沒有力量,
11:41
but find other people to support支持 you
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你要找其他人來支持你,
11:44
and make the case案件.
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讓你的議題受到重視。
11:47
BFBF: Thank you.
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布:謝謝。
11:49
Anybody任何人 else其他? Any other questions問題?
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還有其他問題嗎?
11:50
Audience聽眾: Hi你好, I'm overwhelmed不堪重負
by fascination魅力
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觀眾:我覺得您剛所說的一切
都太棒了,謝謝您。
11:52
with everything you're saying,
so thank you.
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我只是想問,意見、
想法、背景的多元性,
11:55
I just wanted to ask how, like,
diversity多樣 in opinion意見 and thought
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11:59
and also background背景
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12:01
has impacted影響 your leadership領導 ability能力.
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如何影響您的領導能力?
12:03
And what do you think is the barricade
that is limiting限制 the overflow溢出 of diversity多樣
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還有,您認為在所有商業環境中
是甚麼阻擋多元性的擴大?
12:08
in all business商業 settings設置,
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12:10
and what do you think can impact碰撞
the change更改 in that setting設置
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以及,在那樣的環境中,有甚麼
會影響您所說的領導模式的改變?
12:13
but also to disrupt破壞 the overflow溢出
of generations of people staying in place地點?
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而當今環境充斥著一代代都還待在
原地的人,有甚麼能阻斷這個趨勢?
12:19
And what do you think is the next下一個 step
to breaking破壞 several一些 glass玻璃 ceilings天花板?
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還有,您認為要打破各種階級間的
無形障礙,下一步該怎麼做?
12:24
BFBF: We're going to do an entire整個 Salon沙龍
just on that question.
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布:我們可能需要另開一個集會
來專門討論這些問題。
12:27
(Laughter笑聲)
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(笑聲)
12:28
HTht: I think Bryn布林 said it well,
but let me try and touch觸摸 on it.
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海:布林說得很對,我來試著回答。
12:31
So the way I see gender性別,
it is a spectrum光譜 --
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我是怎麼看待性別的呢?
我認為性別像是光譜——
12:36
you know, men男人 also have gender性別.
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別忘了男性也是有性別的,
12:38
We sometimes有時 forget忘記 about that.
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我們有時會忘了這點。
12:40
(Laughter笑聲)
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(笑聲)
12:41
We sometimes有時 forget忘記 about that.
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我們有時會忘了這點。
12:43
And I actually其實 played發揮 a very masculine男性
woman女人 early in my career事業,
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我在職涯早期,其實扮演著一個
非常男性化的女性角色,
12:46
because those were the rules規則 of the game遊戲.
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因為那是當時的遊戲規則。
我透過那種方式獲得些許成功。
12:48
And I achieved實現 some success成功 with it,
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很幸運地,我達到了一個位置,
12:50
but fortunately幸好, I got to a place地點
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讓我開始全心接受自己
女性化的一面。
12:52
where I started開始 embracing擁抱
my feminine女人 side as well.
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但我還是要說,那些最傑出的領導人
能同時接受女性化和男性化這兩面。
12:54
But I would still say
that the best最好 leaders領導者 embrace擁抱 both,
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12:57
both women婦女 and men男人.
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12:58
But I see gender性別, also,
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但我也認為,
13:00
as one of the most powerful強大 levers槓桿
to shift轉移 values in culture文化.
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性別是轉變文化價值觀
最有利的槓桿。
13:04
So the reason原因 I'm so passionate多情
about women婦女 in leadership領導
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我之所以對女性領導人的
話題充滿熱忱,
13:07
and believe that balance平衡 is needed需要
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並且相信領導階層需要男女平衡,
13:10
is because right now, our definition定義
of success成功 is incredibly令人難以置信 masculine男性.
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是因為我們現在對成功的
定義還是過於男性化,
13:16
It's about financial金融 profit利潤 alone單獨
or economic經濟 growth發展 alone單獨,
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成功還只是利潤或經濟成長。
13:20
and we all know that we need
more than money.
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我們都知道,我們需要的不只是錢。
13:23
I mean, we need wellness健康:
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我是說,我們需要健康:
13:25
well-being福利 of people,
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人們都安康幸福。
13:27
and there is no future未來
beyond the well-being福利 of our planet行星.
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如果我們的世界不安樂,
我們就沒有未來。
13:31
So I think gender性別 may可能 very well be
one of the most powerful強大 levers槓桿
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所以我認為性別很可能是
最有利的槓桿,
13:35
to help all of us shift轉移
our economic經濟 and social社會 systems系統
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來幫助我們所有人將經濟
和社會系統變得更具包容力。
13:38
to be more welcoming歡迎.
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13:40
And the answer回答 to your last part部分 --
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關於你問題的最後一部分——
13:41
it's so complicated複雜, but let me try
to give you a short one.
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這個問題很複雜,
讓我試著用簡短的方式來回答。
13:45
I believe that the way talent天賦
and consumption消費 is shifting
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我相信人才和消費模式的轉變,
13:51
is going to increasingly日益 get companies公司
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會讓企業愈來愈想要在領導階層中
增加一些多元性的差異,
13:54
to look at adding加入 difference區別
into their leadership領導,
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13:58
because sameness千篇一律 is not working加工 --
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因為單一化已經不合用了——
14:00
BFBF: And difference區別 is a superpower超級大國.
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布:差異是一種超能力。
14:02
HTht: Difference區別 is a superpower超級大國.
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海:沒錯,差異是一種超能力。
14:04
BFBF: Thank you very much.
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布:非常謝謝大家。
14:05
Halla哈拉, thank you so much,
I wish希望 we could talk to you all day.
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海拉,非常感謝您,
我真希望我們有一整天繼續聊。
(掌聲及歡呼聲)
14:08
(Applause掌聲 and cheers乾杯)
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14:09
HTht: Thank you.
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海:謝謝。
14:10
(Applause掌聲)
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(掌聲)
Translated by Amanda Zhu
Reviewed by Helen Chang

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ABOUT THE SPEAKERS
Halla Tómasdóttir - Change catalyst
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.

Why you should listen

Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.

True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.

In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.

More profile about the speaker
Halla Tómasdóttir | Speaker | TED.com
Bryn Freedman - Editorial director and curator, TED Institute
Bryn Freedman helps those who want to give the "talk of their lives" in a clear, passionate and authentic way.

Why you should listen

Award-winning TV producer, investigative journalist and author, Bryn Freedman joined TED in 2014 as the editorial director and curator for the TED Institute. In her work with TED, Freedman creates and executes TED conference events for Fortune 500 companies, overseeing all editorial content as well as managing speaker coaches and determining both the topics for each talk and the overall conference theme. In addition to curating these events, she works as an executive speaker coach for professionals who want to give the "talk of their lives" in a clear, passionate and authentic way.

Freedman is also co-founder of Voices4Freedom, an international organization aimed at eradicating slavery through education and media.

More profile about the speaker
Bryn Freedman | Speaker | TED.com

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