Halla Tómasdóttir and Bryn Freedman: The crisis of leadership -- and a new way forward
Halla Tómasdóttir et Bryn Freedman: La crise du leadership et un nouvelle voie pour avancer
Icelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president. Full bioBryn Freedman - Editorial director and curator, TED Institute
Bryn Freedman helps those who want to give the "talk of their lives" in a clear, passionate and authentic way. Full bio
Double-click the English transcript below to play the video.
talking about leadership
ce que vous voulez dire ?
what you mean by that?
une crise de conformité ?
I think it's a crisis of conformity
C'est une crise de conformité
and lead in the way we always have,
de faire des affaires et de diriger
des preuves accablantes
to change our ways.
que nous changions nos façons de faire.
at that evidence.
that we're facing a climate crisis,
à une crise climatique,
in the boardroom.
a sa place en conseil d'administration.
in the streets now,
qui manifestent dans les rues,
for their future.
la responsabilité de leur avenir.
not just in the streets of France,
pas seulement en France,
de voir des exemples
fueling that anger.
qui alimentent cette colère.
the pitchforks are coming?
qu'une révolution se prépare ?
this is not sustainable.
il est si difficile
crises that are interrelated
qui sont interdépendantes
of trust we've ever been at.
au niveau le plus bas jamais observé.
trust their government
croient que leur gouvernement
down since then.
new leadership actually looks like?
que le nouveau leadership ressemble ?
de leaders courageux
by a moral compass,
par une conscience morale
of having a social purpose --
d'une vocation sociale --
to operate anymore
that contributes to society,
from that dialogue is a set of principles.
manque dans le dialogue
pourquoi nous existons,
how we're going to do business
nous allons faire des affaires et diriger.
to solve these imminent crises:
de résoudre des crises imminentes :
and accountability as our principles.
l'égalité et la responsabilité
of purpose is really window dressing --
de mission est de la poudre aux yeux --
people want to hear,
que les gens veulent entendre
the fundamental changes
aux changements fondamentaux
momentum behind that.
connaît un essor croissant.
for responsible leadership now,
à un leadership responsable
to be around for the 21st century
être présent au XXIe siècle
courageously and holistically
de façon courageuse et holistique
to be part of the solution
out there who's doing it
qui fait les choses
is actually effective
vraiment efficace
some great leaders out there.
quelques leaders formidables.
members of The B Team,
des derniers membres de The B Team,
and major food company --
et entreprise alimentaire majeure --
of his own business,
les méthodes de son entreprise,
qu'à son arrivée au poste de PDG,
that when he took on as CEO
executive team
equal maternity and paternity leave.
le même congé parental.
into a B Corporation.
une B Corporation.
qui prend ses responsabilités
that holds itself responsible
on people and the planet,
sur les gens et la planète
on their performance on all of that.
sur ses performances sur ces sujets.
courageous leadership,
courageux et holistique
we all need to hold.
que nous devons avoir.
when I think about companies --
aux États-Unis --
that invested in its community,
qui a investi dans sa communauté,
losing and getting sold.
et par être vendue.
that are global and community citizens,
mondiales et communautaires
even useful anymore?
that it's risky, actually,
car il est risqué
the right thing now.
les bons talents, des clients
you won't be able to attract capital.
du fait des risques,
opportunity reasons,
are doing the right thing.
font ce qu'il faut.
ourselves accountable for?"
nos responsabilités ? »
à voir le leadership
in positions of power.
dans des positions de pouvoir.
ce n'est pas du tout cela.
every single one of us,
is to release that leader.
dans la vie est de libérer ce leader.
global examples we have
exemples que nous avons
called Greta Thunberg.
appelée Greta Thunberg.
elle est devenue --
about our climate crisis --
pour la crise climatique --
in her leadership
in front of the Swedish parliament.
devant le parlement suédois.
un mouvement mondial
of school kids are out in the streets
d'élèves sont dans les rues
accountable for their future.
pour responsables de leur avenir.
of the world, heads of state,
aux leaders mondiaux, aux chefs d’État,
about leadership today,
je pense vraiment
par ces positions de pouvoir
to those in positions of power
greater responsibility.
disproportionnellement importantes.
the positive impact
hierarchical leadership.
un leadership si hiérarchique.
and more horizontal relationships?
moins verticales et plus horizontales ?
and I've long been passionate
et je suis passionnée
des différences entre les genres
leadership is the way to go
est la voie à suivre
that has been shown to be more powerful,
que l'on a démontré être plus efficace :
et les femmes embrassent
effective leadership style.
le plus efficace.
about how we close the generational gap,
à la réduction du fossé générationnel,
in the streets around the world --
dans les rues à travers le monde --
"You're never too young to lead."
jamais trop jeune pour diriger. »
of those with experience,
de ceux ayant de l'expérience,
of the young generation
de la nouvelle génération
just as much as we can help
tout autant que nous pouvons les aider
ways to think about things,
hiérarchiques des choses
under pressure in this reality.
dans cette réalité.
that the hubris syndrome.
le syndrome de l'arrogance.
is our cancer in leadership.
est notre cancer dans le leadership.
think they know it all,
pensent tout savoir,
avoir toutes les réponses
to surround themselves
avoir besoin de s'entourer
be more women and younger people
serait plus de femmes, de jeunes,
and have different opinions in general.
ayant des opinions différentes.
in leadership still,
est encore si présent dans le leadership
And the problem with that --
Le problème est que --
à travers le monde,
doesn't unleash leaders in others.
ne libère pas les leaders chez les autres.
we now need to come up with --
que nous devons trouver --
et la collaboration nécessaires.
we need to come up with solutions
nécessaire pour trouver des solutions
civil society, young people, older people,
le secteur privé, la société civile,
coming together is the way
se réunissant, c'est la façon
that are in front of us.
qui sont devant nous.
coming from the bottom-up
comme étant ascendant
is going to force us
à réexaminer tout cela ?
the most infamous financial meltdown
la crise financière la plus célèbre
pour apprendre ou nous réveiller.
to learn or to wake up.
one or the other.
choisir une approche ou l'autre.
notre façon de diriger --
d'administration, les PDG --
nous transformerons cela,
movements coming from the bottom
sociaux venant du bas
c'est la volonté.
a moral compass of our own
d'assumer notre conscience morale
and how we're going to lead,
et comment nous allons diriger,
and humility in equal amounts,
le courage et l'humilité,
of this 10-year period
peut faire partie de cette décennie
the world we live in,
transformer le monde où nous vivons,
and not just the financial markets.
et pas seulement des marchés financiers.
who I bet have questions for you,
qui ont des questions pour vous
to ask Halla a question?
poser une question à Halla ?
when you have no influence.
quand vous n'avez aucune influence.
will affect the whole company,
affecterait toute l'entreprise,
je les fais changer d'avis
relationships that are set,
que leurs relations sont établies,
des affaires est établie ?
when you have no influence?
en n'ayant pas d'influence ?
for that fantastic question.
pour cette question fantastique.
at the top won't listen,
n'écoutent pas,
trust we have in society right now,
que nous avons dans la société,
and the employer,
may be the most powerful way
pourrait être la façon la plus efficace
the way we do things.
de faire les choses.
a coalition for your good idea.
une coalition pour votre bonne idée.
who will not listen to a concern
qui n'écouterait pas les inquiétudes
from another B Team leader,
d'un autre leader de B Team,
on homelessness in San Francisco,
du sans-abrisme à San Francisco,
that he's been standing up for,
care about them.
à ses employés.
if you don't sit in a position of power.
dans une position de pouvoir.
to close the gender pay gap by two women
entre hommes et femmes
« Il y a une inégalité salariale. »
he said, "Bring me the data."
a voulu voir les données.
he needed to do something about it,
qu'il devait y faire quelque chose
to step up and do so voluntarily.
de la tech à agir volontairement.
that you don't have power,
in a position of power,
dans une position de pouvoir,
qui vous soutiendront
by fascination
so thank you.
diversity in opinion and thought
la diversité d'opinions, d'idées
de leadership.
that is limiting the overflow of diversity
limite l'inondation de diversité
the change in that setting
changer les choses dans ce contexte,
of generations of people staying in place?
restant à un même endroit ?
to breaking several glass ceilings?
la prochaine étape
de ces plafonds de verre ?
just on that question.
sur cette question seulement.
but let me try and touch on it.
mais je vais essayer d'aborder cela.
it is a spectrum --
woman early in my career,
au début de ma carrière,
je suis arrivée à un point
my feminine side as well.
mon côté féminin.
that the best leaders embrace both,
acceptent les deux,
to shift values in culture.
pour changer les valeurs de notre culture.
about women in leadership
par les femmes dans le leadership
est nécessaire,
of success is incredibly masculine.
du succès est incroyablement masculine.
or economic growth alone,
ou de croissance économique
more than money.
de plus que de l'argent.
beyond the well-being of our planet.
du bien-être de notre planète.
one of the most powerful levers
un des leviers les plus efficaces
our economic and social systems
nos systèmes économiques et sociaux
to give you a short one.
essayer de donner une réponse courte.
and consumption is shifting
et la consommation changent
que les entreprises
into their leadership,
de la différence dans leur leadership,
est un super-pouvoir.
I wish we could talk to you all day.
passer la journée à vous parler.
ABOUT THE SPEAKERS
Halla Tómasdóttir - Change catalystIcelandic entrepreneur Halla Tómasdóttir believes that if you’re going to change things, you have to do it from the inside. She infused the world of finance with “feminine values," which helped her survive the financial meltdown in Iceland and nearly made her president.
Why you should listen
Tómasdóttir's philosophy is simple: (1) the challenges we're facing today won't be solved by testosterone alone; (2) the world would be a better, safer, more sustainable place if we could infuse finance, business and politics with more gender balance; and (3) it's easier to change things from the inside.
True to this philosophy, Tómasdóttir co-founded Audur Capital in 2008, the world's first investment firm based on "feminine values." Audur was one of few financial companies in Iceland to survive the crash. Tómasdóttir has since been an active change catalyst, advocating for principle-based leadership and more women around decision-making tables.
In 2016, responding to popular demand (and a viral Facebook campaign), Tómasdóttir ran for president of Iceland. A woman in a man's race. Polls initially put Tómasdóttir as an outsider, predicting 1 percent of the vote. A few weeks later, against all odds, Tómasdóttir came in second supported by 28 percent of Icelanders.
Halla Tómasdóttir | Speaker | TED.com
Bryn Freedman - Editorial director and curator, TED Institute
Bryn Freedman helps those who want to give the "talk of their lives" in a clear, passionate and authentic way.
Why you should listen
Award-winning TV producer, investigative journalist and author, Bryn Freedman joined TED in 2014 as the editorial director and curator for the TED Institute. In her work with TED, Freedman creates and executes TED conference events for Fortune 500 companies, overseeing all editorial content as well as managing speaker coaches and determining both the topics for each talk and the overall conference theme. In addition to curating these events, she works as an executive speaker coach for professionals who want to give the "talk of their lives" in a clear, passionate and authentic way.
Freedman is also co-founder of Voices4Freedom, an international organization aimed at eradicating slavery through education and media.
Bryn Freedman | Speaker | TED.com