TED@BCG Milan
Angela Wang: How China is changing the future of shopping
王安琪: 中國如何改變購物的未來
Filmed:
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零售專家王安琪說，中國是個巨大的創新實驗室。五億個中國消費者相當於美國、英國和德國人口的總和；而這麼一大群人用手機購物，意味著什麼呢？來了解更多這嶄新、特方便、超靈活和極社交的購物體驗。
Angela Wang - Retail expert
BCG's Angela Wang works with a broad range of clients in China on strategy formulation, business development and operational excellence. Full bio
BCG's Angela Wang works with a broad range of clients in China on strategy formulation, business development and operational excellence. Full bio
Double-click the English transcript below to play the video.
00:12
This is my nephew,
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這是我的侄子。
00:15
Yuan Yuan.
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圓圓。
00:16
He's five years old,
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五歲的他非常可愛。
00:18
super adorable.
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00:20
I asked him the other day,
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有一天我問他：
00:22
"What would you like
for your birthday this year?"
for your birthday this year?"
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「今年想要什麼生日禮物？」
00:25
He said, "I want to have
a one-way mirror Spider-Man mask."
a one-way mirror Spider-Man mask."
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他說：「我想要個眼罩
是單面鏡的蜘蛛俠面具。 」
是單面鏡的蜘蛛俠面具。 」
00:30
I had absolutely no idea
what he was talking about,
what he was talking about,
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我根本不知道他說的是什麼，
00:32
so I said, "Wow, that's really cool,
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所以問他：「哇，聽起來很酷，
00:34
but how are you going to get it?"
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要怎麼才能得到呢？ 」
00:37
He told me, without a blink of his eyes,
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他不假思索地回答：
00:40
"I'm going to tell my mom
and make a wish before I go to bed.
and make a wish before I go to bed.
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「我會告訴媽媽，並且在睡前許個願。
00:44
My mom will go to shake her mobile phone.
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媽媽會把手機搖一搖。
00:47
The next morning, the delivery uncle
will give it to me when I wake up."
will give it to me when I wake up."
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第二天早上我起床時，
送貨的叔叔就送到了。」
送貨的叔叔就送到了。」
00:53
I was about to tease him,
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我本想逗他一下，
00:55
but suddenly I realized
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但突然意識到
00:57
he was simply telling me the truth,
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他只是告訴我實話，
00:59
the truth of what shopping
looks like for this generation.
looks like for this generation.
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是他這代人眼裡看到的購物實況。
01:03
If you think of it,
for a child like Yuan Yuan,
for a child like Yuan Yuan,
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仔細想想，對圓圓這樣的孩子來說，
01:07
shopping is a very different idea
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購物的概念
與我們這代人印像中的大不相同。
01:09
compared to what
my generation had in mind.
my generation had in mind.
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01:12
Shopping is always done on mobile,
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他們總是用手機購物，
01:14
and payment is all virtual.
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以虛擬付款。
01:18
A huge shopping revolution
is happening in China right now.
is happening in China right now.
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此時中國正進行著購物的革命巨變；
01:23
Shopping behaviors,
and also technology platforms,
and also technology platforms,
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購物行為和技術平台的演變，
01:27
have evolved differently
than elsewhere in the world.
than elsewhere in the world.
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已迥異於世界其他各地。
01:29
For instance, e-commerce
in China is soaring.
in China is soaring.
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例如，空前的中國電商榮景，
01:33
It's been growing at twice the speed
of the United States
of the United States
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以美國的兩倍速度成長，
01:36
and a lot of the growth
is coming from mobile.
is coming from mobile.
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而其中相當大的部分來自行動設備。
01:39
Every month, 500 million consumers
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每個月有五億個消費者
01:44
are buying on mobile phones,
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用手機購物；
01:46
and to put that into context,
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具體來說，
01:48
that is a total population
of the United States,
of the United States,
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相當於美國、英國
01:51
UK and Germany combined.
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和德國的人口總和。
01:55
But it is not just about
the scale of the e-commerce,
the scale of the e-commerce,
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不僅牽涉到電商的規模，
01:58
it is the speed of adoption
and the aggregation of the ecosystems.
and the aggregation of the ecosystems.
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採用的速度和生態系統
聚集的程度也是。
聚集的程度也是。
02:03
It took China less than five years
to become a country of mobile commerce,
to become a country of mobile commerce,
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不到五年，中國已成為行動商務的巨頭，
02:08
and that is largely because
of the two technology platforms,
of the two technology platforms,
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這主要歸功於兩大技術平台：
02:13
Alibaba and Tencent.
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阿里巴巴和騰訊。
02:15
They own 90 percent of the e-commerce --
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二者掌握著 90% 的電商業務，
02:18
pretty much the whole market --
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幾乎是整個市場，
02:20
85 percent of social media,
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還掌握 85% 的社群媒體，
02:22
85 percent of internet payment.
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和 85% 的網路支付。
02:25
And they also own large volumes
of digital content, video, online movie,
of digital content, video, online movie,
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他們也擁有大量的數位內容：
影片、線上電影、
02:32
literature, travel information, gaming.
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文學、旅遊資訊、遊戲。
02:37
When this huge base of mobile shoppers
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當龐大的行動購物消費者
02:40
meets with aggregated ecosystems,
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遇上了聚集的生態系統，
02:42
chemical reactions happen.
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就會產生化學反應。
02:44
Today, China is like a huge laboratory
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當今的中國像是個巨大的實驗室，
02:47
generating all sorts of experiments.
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正做著各式各樣的實驗。
02:50
You should come to China,
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你們應該來中國看看，
02:51
because here you will get
a glimpse into the future.
a glimpse into the future.
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因為在這裡能夠一窺
未來世界的樣貌。
未來世界的樣貌。
02:56
One of the trends I have seen
concerns the spontaneity of shopping.
concerns the spontaneity of shopping.
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我觀察到自發性的購物趨勢。
03:01
Five years ago, in a fashion study,
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五年前在研究流行趨勢時，
03:03
we found that on average,
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我們發現中國消費者
03:05
a Chinese consumer would be buying
five to eight pairs of shoes.
five to eight pairs of shoes.
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平均買五到八雙鞋子。
03:08
This number tripled
to reach about 25 pairs of shoes a year.
to reach about 25 pairs of shoes a year.
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如今這數字已經成長三倍，
成為每年約買 25 雙。
成為每年約買 25 雙。
03:13
Who would need so many pairs of shoes?
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誰會需要這麼多鞋子呢？
03:16
So I asked them,
"What are the reasons you buy?"
"What are the reasons you buy?"
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所以我詢問他們：「為什麼購買？」
03:19
They told me a list of inspirations:
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他們告訴我刺激他們消費的清單：
03:22
blogs, celebrity news,
fashion information.
fashion information.
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部落格、名人的新聞、時尚的消息。
03:27
But really, for many of them,
there was no particular reason to buy.
there was no particular reason to buy.
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而事實上，許多人
並沒有具體的購物理由，
並沒有具體的購物理由，
03:30
They were just browsing
on their mobile site
on their mobile site
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通常他們只在行動設備上瀏覽網頁，
03:33
and then buying whatever they saw.
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看到什麼就買什麼。
03:36
We have observed the same level
of spontaneity in everything,
of spontaneity in everything,
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我們見到幾乎在每件事上
都有同等程度的自發性，
都有同等程度的自發性，
03:40
from grocery shopping
to buying insurance products.
to buying insurance products.
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從購買日用品到買保險。
03:46
But it is not very difficult
to understand if you think about it.
to understand if you think about it.
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仔細想想，不難理解這種行為。
03:49
A lot of the Chinese consumers
are still very new
are still very new
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很多的中國消費者才剛開始接觸
03:52
in their middle-class
or upper-middle-class lifestyles,
or upper-middle-class lifestyles,
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中產或中上層社會的生活方式，
03:55
with a strong desire
to buy everything new,
to buy everything new,
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他們有強烈的慾望
想要買每一樣新東西、
想要買每一樣新東西、
03:58
new products, new services.
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新產品、新服務。
04:00
And with this integrated ecosystem,
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有了整合的生態系統，
04:03
it is so easy for them to buy,
one click after another.
one click after another.
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買東西輕而易舉，
一個接著一個的點選。
04:09
However, this new shopping behavior
is creating a lot of challenges
is creating a lot of challenges
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然而，這種新的消費行為
產生了很多的新挑戰
產生了很多的新挑戰
04:14
for those once-dominant businesses.
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給那些曾經稱霸過的業者面對。
04:16
The owner of a fashion company
told me that he's so frustrated
told me that he's so frustrated
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一個時裝公司的東主
對我訴說他的挫折，
對我訴說他的挫折，
04:20
because his customers keep complaining
that his products are not new enough.
that his products are not new enough.
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因為顧客一直抱怨他的產品不夠新，
04:25
Well, for a fashion company,
really bad comment.
really bad comment.
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對時裝公司而言是很糟糕的評價。
04:29
And he already increased the number
of products in each collection.
of products in each collection.
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他已經增加每個系列的新品數量，
但好像沒什麼效果。
但好像沒什麼效果。
04:33
It doesn't seem to work.
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04:34
So I told him there's something
more important than that.
more important than that.
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我告訴他更重要的是
04:38
You've got to give your consumer
exactly what they want
exactly what they want
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必須滿足顧客的確切需求，
而且要及時地滿足。
而且要及時地滿足。
04:41
when they still want it.
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04:43
And he can learn something
from the online apparel players in China.
from the online apparel players in China.
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他可以向中國的網路服裝供應商學習。
04:48
These companies, they collect
real consumer feedback
real consumer feedback
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這些公司收集真正的顧客反饋，
04:51
from mobile sites, from social media,
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從行動裝置和社群媒體上收集，
04:54
and then their designers
will translate this information
will translate this information
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然後他們設計的團隊
把這些資訊轉化成產品的構想，
04:57
into product ideas,
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04:59
and then send them
to microstudios for production.
to microstudios for production.
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再送去小型工作室生產。
05:03
These microstudios are really key
in this overall ecosystem,
in this overall ecosystem,
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這些小型工作室
是整個生態系統的關鍵，
是整個生態系統的關鍵，
05:07
because they take small orders,
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因為他們接受小量訂單，
05:09
30 garments at a time,
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一次 30 件，
05:11
and they can also make
partially customized pieces.
partially customized pieces.
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還能小部分客製化。
05:15
The fact that all these production designs
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由於一系列的生產和設計
05:19
are done locally,
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都在當地完成，
05:20
the whole process, from transporting
to product on shelf or online
to product on shelf or online
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整個從運輸到上架或上網的過程
05:25
sometimes takes only three to four days.
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有時短到只需三到四天，
05:27
That is super fast,
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堪稱神速，
05:29
and that is highly responsive
to what is in and hot on the market.
to what is in and hot on the market.
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是對市場流行和熱賣的高效率反應，
05:33
And that is giving enormous headaches
to traditional retailers
to traditional retailers
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致使每年只推出幾個限量款的
傳統零售商極為頭痛。
05:37
who are only thinking
about a few collections a year.
about a few collections a year.
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05:42
Then there's a consumer's need
for ultraconvenience.
for ultraconvenience.
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此外還有消費者對超便利的需求。
05:46
A couple of months ago,
I was shopping with a friend in Tokyo.
I was shopping with a friend in Tokyo.
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幾個月前，我和朋友在東京逛街。
05:49
We were in the store,
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我們在一家店裡，
05:50
and there were three to four people
standing in front of us
standing in front of us
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前面排了三四個人等著收銀機結賬。
05:53
at the checkout counter.
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05:55
Pretty normal, right?
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很正常，對吧？
05:56
But both of us dropped our selection
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但是我們兩人都放下了挑好的東西，
05:59
and walked away.
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離開了商店。
06:01
This is how impatient we have become.
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我們變得如此沒有耐心。
06:04
Delivering ultraconvenience
is not just something nice to have.
is not just something nice to have.
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有超便捷的遞送不僅僅好，
06:08
It is crucial to make sure
your consumer actually buys.
your consumer actually buys.
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還是顧客購買與否的真正關鍵。
06:12
And in China, we have learned
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我們在中國發現，
06:14
that convenience is really the glue
that will make online shopping
that will make online shopping
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便捷才會真正使人們
06:18
a behavior and a habit that sticks.
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上網購物的行為和習慣持久，
06:21
It is sometimes more effective
than a loyalty program alone.
than a loyalty program alone.
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有時甚至勝過只靠以客為尊的方案。
06:25
Take Hema.
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舉「盒馬」為例，
06:27
It's a retail grocery concept
developed by Alibaba.
developed by Alibaba.
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這是一個阿里巴巴推廣的零售概念
06:31
They deliver a full basket of products
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他們把滿滿一籃貨品
06:33
from 4,000 SKUs to your doorstep
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從四千個最小存貨單位送到你家門口
06:36
within 30 minutes.
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不超過三十分鐘。
06:38
What is amazing is that they deliver
literally everything:
literally everything:
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不可思議的是幾乎每樣東西都遞送：
06:42
fruits, vegetables, of course.
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當然包括水果、蔬菜，
06:45
They also deliver live fish
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還遞送活魚
06:47
and also live Alaska king crab.
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和活生生的阿拉斯加帝王蟹。
06:50
Like my friend once told me,
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如同朋友有次對我說的：
06:53
"It's really my dream coming true.
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「簡直是夢想成真。
06:54
Finally, I can impress my mother-in-law
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我終於可以在婆婆不打招呼
06:57
when she comes to visit me
for dinner unexpectedly."
for dinner unexpectedly."
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就過來吃晚飯時使她服氣了。 」
07:00
(Laughter)
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（笑聲）
07:04
Well, companies
like Amazon and FreshDirect
like Amazon and FreshDirect
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亞馬遜和新鮮直達這些公司
07:06
are also experimenting in the same field.
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也在同一領域實驗著。
07:09
The fact that Hema
is part of the Alibaba ecosystem
is part of the Alibaba ecosystem
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盒馬因為隸屬於阿里巴巴生態系統，
07:13
makes it faster and also
a bit easier to implement.
a bit easier to implement.
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得以更快、更容易施行。
07:17
For an online grocery player,
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對網路零售商家而言，
07:19
it is very difficult, very costly,
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快遞一整籃貨品
07:22
to deliver a full basket quickly,
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不容易做且成本很高，
07:25
but for Hema, it's got a mobile app,
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但是盒馬有自己的應用程式、
07:27
it's got mobile payment,
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自己的行動支付，
07:29
and also it's built 20 physical stores
in high-density areas in Shanghai.
in high-density areas in Shanghai.
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還在上海鬧區開設了二十家實體店。
07:35
These stores are built
to ensure the freshness of the product --
to ensure the freshness of the product --
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開設這些店面以確保產品新鮮度──
07:39
they actually have
fish tanks in the store --
fish tanks in the store --
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他們店裡真的有水族箱──
07:42
and also to give locations
that will enable high-speed delivery.
that will enable high-speed delivery.
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同時也得以快速發貨、送貨。
07:46
I know the question you have on your mind.
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我知道你們心裡疑惑著：
07:48
Are they making money?
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他們獲利了嗎？
07:50
Yes, they are making money.
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是的，他們有盈餘，
07:51
They are breaking even,
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他們的收支平衡。
07:52
and what is also amazing
is that the sales revenue per store
is that the sales revenue per store
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更不可思議的是每個店面的銷售額
07:56
is three to four times higher
than the traditional grocery store,
than the traditional grocery store,
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都高於傳統的零售店面三到四倍，
08:00
and half of the revenue orders
are coming from mobile.
are coming from mobile.
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而營收的一半來自行動端的訂單。
08:05
This is really proof that a consumer,
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這證明了對消費者而言，
08:07
if you give them ultraconvenience
that really works in grocery shopping,
that really works in grocery shopping,
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如果提供他們真正要用的
超便捷零售購物體驗，
超便捷零售購物體驗，
08:11
they're going to switch
their shopping behaviors online,
their shopping behaviors online,
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他們立刻就會轉為上網購物。
08:14
like, in no time.
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08:17
So ultraconvenience and spontaneity,
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而超便捷和自發性
08:20
that's not the full story.
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還不是故事的全部。
08:22
The other trend I have seen in China
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我在中國見到的另一趨勢
08:24
is social shopping.
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是社群購物。
08:26
If you think of social shopping
elsewhere in the world,
elsewhere in the world,
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在世界上其他地方的社群購物
08:29
it is a linear process.
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通常是個線性的過程。
08:31
You pick up something on Facebook,
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你在臉書上留意到一樣東西，
08:33
watch it, and you switch to Amazon
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看了一會兒，
然後登入亞馬遜或品牌網去買，
08:36
or brand.com to complete
the shopping journey.
the shopping journey.
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08:39
Clean and simple.
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輕而易舉。
08:40
But in China it is a very different thing.
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但在中國截然不同。
08:43
On average, a consumer would spend
one hour on their mobile phone shopping.
one hour on their mobile phone shopping.
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消費者平均花一小時用手機購物，
08:48
That's three times higher
than the United States.
than the United States.
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是美國的三倍。
08:51
Where does the stickiness come from?
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黏著度從哪裡來的呢？
08:53
What are they actually doing
on this tiny little screen?
on this tiny little screen?
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他們在小小的手機螢幕上
到底做些什麼？
到底做些什麼？
08:57
So let me take you
on a mobile shopping journey
on a mobile shopping journey
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讓我帶你們來一趟
行動上網的購物旅程，
行動上網的購物旅程，
08:59
that I usually would be experiencing.
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是我平常的體驗。
09:03
11pm, yes, that's usually when I shop.
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晚上 11 點，沒錯，
我通常在這個時間購物。
我通常在這個時間購物。
09:06
I was having a chat in a WeChat
chatroom with my friends.
chatroom with my friends.
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我本來在微信聊天室跟朋友聊天。
09:10
One of them took out a pack of snack
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有人拿出一包零食，
09:12
and posted the product link
in that chatroom.
in that chatroom.
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還在聊天室裡張貼產品的連結網站。
09:16
I hate it, because usually
I would just click that link
I would just click that link
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我討厭那行為，
因為通常那會使我本能地
點選那連結而登入網站。
點選那連結而登入網站。
09:20
and then land on the product page.
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09:22
Lots of information, very colorful,
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網頁的內容很豐富，色彩絢麗，
09:24
mind-blowing.
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讓人眼前一亮。
09:26
Watched it and then
a shop assistant came online
a shop assistant came online
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看了一會兒，一個購物助理上線，
09:29
and asked me, "How can I
help you tonight?"
help you tonight?"
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問我：「今晚有什麼我幫得上忙？」
09:32
Of course I bought that pack of snack.
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當然我買了那包零食。
09:34
What is more beautiful is I know
that the next day, around noontime,
that the next day, around noontime,
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更妙的是我很清楚
在第二天的中午時分，
在第二天的中午時分，
09:38
that pack of snack
will be delivered to my office.
will be delivered to my office.
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那包零食就會被送到我的辦公室，
09:41
I can eat it and share it
with my colleagues
with my colleagues
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供我食用以及和同事們分享，
09:44
and the cost of delivery,
maximum one dollar.
maximum one dollar.
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而快遞的費用不超過一美元。
09:48
Just when I was about to leave
that shopping site,
that shopping site,
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正當我要離開那網頁時，
09:51
another screen popped up.
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又跳出一個視窗，
09:53
This time it is the livestreaming
of a grassroots celebrity
of a grassroots celebrity
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內容是一個草根網紅的直播，
09:57
teaching me how to wear
a new color of lipstick.
a new color of lipstick.
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教我如何用新款色彩的唇膏打扮自己。
10:01
I watched for 30 seconds --
very easy to understand --
very easy to understand --
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我看了 30 秒，簡單易懂，
10:04
and also there is
a shopping link right next to it,
a shopping link right next to it,
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旁邊還有一個購買的連結，
10:07
clicked it, bought it in a few seconds.
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點一下，幾秒鐘就買好了。
10:10
Back to the chatroom.
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回到了聊天室，
10:12
The gossiping is still going on.
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大家還在閒聊著。
10:14
Another friend of mine posted the QR code
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另一個朋友張貼了二維碼，
10:16
of another pack of snack.
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是另一種零食的，
10:18
Clicked it, bought it.
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又點選買了。
10:21
So the whole experience
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整個購物體驗
10:22
is like you're exploring
in an amusement park.
in an amusement park.
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就像是在逛遊樂園，
10:26
It is chaotic, it is fun
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混亂而有趣，
10:29
and it's even a little bit addictive.
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甚至還使人上癮。
10:32
This is what's happening
when you have this integrated ecosystem.
when you have this integrated ecosystem.
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有了整合的生態系統就會這樣，
10:36
Shopping is embedded in social,
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購物被包藏在社交行為裡，
10:39
and social is evolving
into a multidimensional experience.
into a multidimensional experience.
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而社交進化為多方的體驗。
10:44
The integration of ecosystems
reaches a whole new level.
reaches a whole new level.
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整合的生態系統達到全新的層次，
10:48
So does its dominance
in all aspects of our life.
in all aspects of our life.
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以致支配了我們全方位的生活。
10:52
And of course, there are huge
commercial opportunities behind it.
commercial opportunities behind it.
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當然背後有龐大的商機。
10:56
A Chinese snack company, Three Squirrels,
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「三只松鼠」這家中國零嘴公司
10:59
built a half-a-billion-dollar business
in just three years
in just three years
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在三年內建起五億美元的商業規模，
11:03
by investing in 300 to 500 shop assistants
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靠的是投資三到五百名購物助理，
11:06
who are going to be online
to provide services 24/7.
to provide services 24/7.
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全年全天 24 小時無休地提供線上服務。
11:11
In the social media environment,
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在社群媒體裡，
11:13
they are like your neighborhood friends.
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他們就像是你的鄰居。
11:15
Even when you are not buying stuff,
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即時你不購物，
11:16
they will be happy to just tell you
a few jokes and make you happy.
a few jokes and make you happy.
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他們也會愉快地講些笑話讓你開心。
11:21
In this integrated ecosystem,
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在這個整合的生態系統裡，
11:23
social media can really redefine
the relationship between brand,
the relationship between brand,
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社群媒體真的能重新定義品牌、
11:27
retailer and consumer.
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零售商以及消費者之間的關係。
11:31
These are only fragments
of the massive changes
of the massive changes
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這些只是我在中國見到
大型巨變中的一小部分。
大型巨變中的一小部分。
11:34
I have seen in China.
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11:36
In this huge laboratory,
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在這個巨大的實驗室裡，
11:38
a lot of experiments
are generated every single day.
are generated every single day.
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每天都進行著許多的實驗。
11:43
The ecosystems are reforming,
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生態系統正重建
11:45
supply chain distribution,
marketing, product innovation,
marketing, product innovation,
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供應鏈、行銷、產品創新的
11:49
everything.
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每一面向。
11:51
Consumers are getting the power
to decide what they want to buy,
to decide what they want to buy,
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消費者取回購物的決定權，
要買什麼、
11:55
when they want to buy it,
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在什麼時候買、
11:56
how they want to buy it,
how they want to social.
how they want to social.
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如何買、如何社交。
11:59
It is now back to business
leaders of the world
leaders of the world
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現在球回到全球商業領袖的手上，
12:03
to really open their eyes,
see what's happening in China,
see what's happening in China,
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他們應該真正張開眼
看清楚中國發生了什麼，
12:06
think about it and take actions.
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思考和行動。
12:10
Thank you.
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謝謝。
12:11
(Applause)
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（掌聲）
12:19
Massimo Portincaso: Angela,
what you shared with us
what you shared with us
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馬西莫 坡特卡索：安琪，
妳的分享真令人印象深刻，
幾乎難以置信。
幾乎難以置信。
12:22
is truly impressive and almost incredible,
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12:24
but I think many in the audience
had the same question that I had,
had the same question that I had,
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但我想許多聽眾和我有同樣的問題，
12:29
which is:
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那就是：
12:30
Is this kind of impulsive consumption
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這種強迫式的消費，
12:34
both economically and environmentally
sustainable over the longer term?
sustainable over the longer term?
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能在經濟和在環境上永續嗎？
12:38
And what is the total price to be paid
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總體而言得要付出多少代價
12:42
for such an automized
and ultraconvenient retail experience?
and ultraconvenient retail experience?
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來支撐這樣自動化、
超級便捷的零售體驗呢？
12:47
Angela Wang: Yeah.
One thing we have to keep in mind
One thing we have to keep in mind
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王安琪：是的。
我們應該牢記
12:49
is really, we are at the very beginning
of a huge transformation.
of a huge transformation.
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我們正站在巨變之初這件事。
12:54
So with this trading up
needs of the consumer,
needs of the consumer,
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有這樣的消費交易需求，
12:57
together with the evolution
of the ecosystem,
of the ecosystem,
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連同生態系統的進化，
13:00
there are a lot of opportunities
and also challenges.
and also challenges.
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就會面臨許多的機會和挑戰。
13:04
So I've seen some early signs
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我已看到早期的徵兆，
13:05
that the ecosystems
are shifting their focus
are shifting their focus
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生態系統已轉而關注
13:08
to pay attention
to solve these challenges.
to solve these challenges.
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要解決所面對的挑戰。
13:11
For example, paying more
consideration to sustainability
consideration to sustainability
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例如：更關注永續，
13:15
alongside just about speed,
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不只看重速度、數量，
13:17
and also quality over quantity.
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還重「質」多於重「量」。
13:20
But there are really
no simple answers to these questions.
no simple answers to these questions.
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但這些問題沒有簡單的答案。
13:23
That is exactly why
I'm here to tell everyone
I'm here to tell everyone
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我今天告訴各位的正是：
13:26
that we need to watch it, study it,
and play a part in this evolution.
and play a part in this evolution.
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我們得注意、研究，
並在這進化裡扮演一角。
（馬西莫）非常謝謝妳。
13:31
MP: Thank you very much.
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13:33
AW: Thank you.
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（安琪）謝謝你。
13:34
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Angela Wang - Retail expertBCG's Angela Wang works with a broad range of clients in China on strategy formulation, business development and operational excellence.
Why you should listen
Angela Wang is a core member of The Boston Consulting Group’s retail sector in Greater China. Her projects have included helping a leading Chinese regional retailer develop an omnichannel strategy for its grocery and department store businesses and redesign its organization, processes, and KPIs. She worked with a regional Chinese multiformat retailer on a store portfolio strategy and a roadmap for expanding its department, mall and grocery chains. For the same client, she identified ways to achieve operational excellence and developed 5-year financial forecasts by category.
Wang also evaluated opportunities for a Chinese fashion and apparel retailer to grow in multiple categories, and she recommended a strategy to expand its key brands across a network of stores nationally.
Before joining BCG in 2010, Wang was a senior project manager at Monitor. She also interned at JPMorgan Chase.
Angela Wang | Speaker | TED.com