ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

ፓውሎ ካርዲኒ: በአንዴ ብዙ ልስራ ማለቱን ይተዉት፤ ተራ በተራ ለመስራት ይሞክሩ

Filmed:
2,609,537 views

ሰዎች ማብሰል ብቻ አይደለም ትኩረታቸው፤ ያበስላሉ፣ የፅሁፍ መልዕክት ይላላካሉ፣ ስልክ ያወራሉ፣ ዩትዩብ ይመለከታሉ እና የሰሩትን ምርጥ የምግብ ምስል በድር-ገጽ ላይ ይሰቅላሉ፡፡ ዲዛይነሩ ፓውሎ ካርዲኒ ነገሮችን በአንዴ የማስፈጸም ባህላችንን ውጤታማነት ጥያቄ ውስጥ ይከተዋል እናም ተራ በተራ ነገሮችን ማስፈጸም ላይ ሀሰቦችን ያቀርባል፡፡ ደሳስ የሚሉ የ3ዲ ህትመት ስማርት ስልኮቹ ሽፋናቸው መልስ ሊሰጡ ይችላሉ፡፡
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designer and an educator.
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ዲዛይነር እና አስተማሪ ነኝ
00:19
I'm a multitasking person, and I push my students
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በአንዴ ብዙ አከናውናለው እና ተማሪዎቼንም እገፋፋለሁ
00:22
to fly through a very creative, multitasking design process.
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ጥልቅ የፈጠራና በአንዴ ብዙ የማረግ የዲዛይን ሂደት ውስጥ
00:28
But how efficient is, really, this multitasking?
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በአንዴ ብዙ ነገር መስራት ግን ምን ያህል ያዋጣል?
00:33
Let's consider for a while the option of monotasking.
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ለአሁኑ ተራ በተራ ስለማስኬድ እናውራ
00:38
A couple of examples.
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ለምሳሌ
00:41
Look at that.
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ይሄን ተመልከቱ
00:43
This is my multitasking activity result. (Laughter)
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በአንዴ ብዙ ላርግ ስል የፈጠርኩት ነው (ሳቅ)
00:46
So trying to cook, answering the phone, writing SMS,
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ስልክ ይዤ ሳበስል እና የፅሁፍ መልክት ሳዘጋጅ
00:50
and maybe uploading some pictures
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ፎቶዎች ስሰቅል
00:52
about this awesome barbecue.
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ስለዚ ባርቢኪው
00:56
So someone tells us the story about supertaskers,
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አንድ ሰው ስለ ድርጊተ ብዙ ሰዎች ታሪክ ነበረው
01:00
so this two percent of people who are able
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እነዚ ሁለት ከመቶ የሚሆኑት
01:03
to control multitasking environment.
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በአንዴ ብዙ መስራትን መቆጣጠር ይችላሉ
01:08
But what about ourselves, and what about our reality?
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እኛስ ግን? እውነታችንስ?
01:12
When's the last time you really enjoyed
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መቼ ነው ከልብ ያጣጣማችሁት?
01:14
just the voice of your friend?
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የጓደኛችሁን ድምጽ ብቻ?
01:18
So this is a project I'm working on,
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እኔ የምሰራው ፕሮጀክት ይሄ ነው
01:21
and this is a series of front covers
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ተከታታይ የፊትለፊት ሽፋን ነው
01:26
to downgrade our super, hyper —
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ከልክ ያለፈውን ለማክሸፍ
01:31
(Laughter) (Applause)
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(ሳቅ) (ጭብጨባ)
01:35
to downgrade our super, hyper-mobile phones
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ከልክ ያለፈውን ተንቀሳቃሽ ስልካችንን ለማክሸፍ
01:38
into the essence of their function.
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ወደ መሠረታዊ ጥቅሙ ለመመለስ
01:41
Another example: Have you ever been to Venice?
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ሌላ ምሳሌ፤ ቬኒስ ሄዳቹ ታቃላችሁ?
01:44
How beautiful it is to lose ourselves in these little streets
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በነዚ ትናንሽ መንገዶች ስንጠፋ እንዴት ደስ ይላል
01:48
on the island.
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በደሴቱ ላይ የሚገኙት
01:51
But our multitasking reality is pretty different,
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በአንዴ ብዙ እናርግ የምንለው ነገር ግን የተለየ ያረገዋል
01:54
and full of tons of information.
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እልፍ አእላፍ መረጃዎች መፈጠርን ጨምሮ
01:58
So what about something like that
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እንደዚ ቢሆንስ
02:01
to rediscover our sense of adventure?
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አሳደን የማግኘት ስሜታችንን መልሰን መጎናፀፍ
02:05
I know that it could sound pretty weird to speak about mono
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ተራ በተራ እንስራ ስል ትንሽ ግራ ሊመስል ይችላል
02:08
when the number of possibilities is so huge,
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በተለይ ብዙ አማራጮች ሲኖሩን
02:13
but I push you to consider the option of
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ግን አንድ አማራጭ ላይ ልውሰዳቹ
02:18
focusing on just one task,
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አንድ ስራ ላይ ብቻ ማተኮር
02:21
or maybe turning your digital senses totally off.
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ምንአልባትም የድረ ገጽ መረጃን በሙሉ መቀነስ
02:27
So nowadays, everyone could produce his mono product.
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በአሁኑ ሰዓት ሁሉም አንድ ወጥ ምርት ማምረት ይችላል
02:33
Why not? So find your monotask spot
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ለምን አይሆንም? ትኩረት ሊሰጡት የሚችሉትን ቦታ ይፈልጉ
02:36
within the multitasking world.
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በዚህ አማራጭ በበዛበት ዓለም
02:39
Thank you.
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አመሰግናለሁ!
02:41
(Applause)
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(ጭብጨባ)
Translated by Ahmed Omer
Reviewed by dagim zerihun

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com