ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Kardīni: Aizmirstiet vairākuzdevumu režīmu, izmēģiniet vienuzdevumu!

Filmed:
2,609,537 views

Cilvēki vairs negatavo vienkārši ēst. Viņi gatavo, sūta ziņas, runā pa telefonu, skatās "YouTube" un augšupielādē savu brīnišķīgo, tikko pagatavoto ēdienu foto. Dizainers Paolo Kardīni šaubās par vairākuzdevumu pasaules efektivitāti un piedāvā – iedomājieties tikai! – vienuzdevuma darba režīmu. Viņa šarmantie, 3D drukātie viedtālruņa vāciņi varētu līdzēt.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designerdizainers and an educatorpedagogs.
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Es esmu dizainers un pasniedzējs.
00:19
I'm a multitaskingvairākuzdevumu personpersona, and I pushspiediet my studentsstudenti
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Es strādāju vairākuzdevumu režīmā
un lieku saviem studentiem
00:22
to flylidot throughcauri a very creativeradošs, multitaskingvairākuzdevumu designdizains processprocess.
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lidot cauri ļoti radošam,
vairākuzdevumu dizaina procesam.
00:28
But how efficientefektīva is, really, this multitaskingvairākuzdevumu?
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Bet cik efektīvs patiesībā ir
vairākuzdevumu darbs?
00:33
Let's considerapsvērt for a while the optioniespēja of monotaskingmonotasking.
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Apsvērsim uz mirkli vienuzdevuma iespēju.
00:38
A couplepāris of examplespiemēri.
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Daži piemēri.
Palūkojieties uz šo –
manu vairākuzdevumu darba rezultātu.
00:41
Look at that.
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00:43
This is my multitaskingvairākuzdevumu activityaktivitāte resultrezultāts. (LaughterSmiekli)
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(Smiekli)
00:46
So tryingmēģina to cookgatavot, answeringatbilde the phonetālrunis, writingrakstiski SMSSMS,
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Mēģināju gatavot ēdienu, atbildēt
uz telefona zvanu, rakstīt īsziņu
00:50
and maybe uploadingaugšupielādi some picturesbildes
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un varbūt augšupielādēt
šīs brīnišķīgās grilēšanas foto.
00:52
about this awesomesatriecošs barbecuegrila.
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00:56
So someonekāds tellsstāsta us the storystāsts about supertaskerssupertaskers,
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Mēs dzirdam stāstus par superveicējiem,
01:00
so this two percentprocenti of people who are ablespējīgs
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šiem diviem procentiem cilvēku,
kas spēj kontrolēt vairākuzdevumu režīmu.
01:03
to controlkontrole multitaskingvairākuzdevumu environmentvide.
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01:08
But what about ourselvespaši, and what about our realityrealitāte?
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Bet kā ar mums pašiem un mūsu realitāti?
01:12
When'sKad ir the last time you really enjoyedbaudīja
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Kad jūs pēdējo reizi
telefonsarunā vienkārši baudījāt
sava drauga balsi?
01:14
just the voicebalss of your frienddraugs?
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01:18
So this is a projectprojekts I'm workingstrādā on,
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Es strādāju pie šī projekta,
01:21
and this is a seriessērija of frontpriekšā coversvāki
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un šī ir priekšējo vāciņu sērija,
01:26
to downgradepazemināt our supersuper, hyperhiper
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kas samazina mūsu superhiper –
01:31
(LaughterSmiekli) (ApplauseAplausi)
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(Smiekli) (Aplausi)
01:35
to downgradepazemināt our supersuper, hyper-mobilehiper-mobilo phonestelefoni
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samazina mūsu superhipermobilo
tālruņu iespējas
01:38
into the essencebūtība of theirviņu functionfunkcija.
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uz to galvenajām funkcijām.
01:41
AnotherVēl viens examplepiemērs: Have you ever been to VeniceVenice?
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Vēl viens piemērs.
Vai esat kādreiz bijuši Venēcijā?
01:44
How beautifulskaists it is to losezaudēt ourselvespaši in these little streetsielās
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Cik skaisti ir pazust šīs salas ieliņās!
01:48
on the islandsala.
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01:51
But our multitaskingvairākuzdevumu realityrealitāte is prettyskaista differentatšķirīgs,
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Bet mūsu vairākuzdevumu realitāte
ir pavisam citādāka
01:54
and fullpilna of tonstonnas of informationinformācija.
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un pilna ar informāciju.
01:58
So what about something like that
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Kā būtu ar kaut ko šādu,
02:01
to rediscoverno jauna atklāt our sensejēga of adventurepiedzīvojums?
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kas ļautu no jauna atklāt
piedzīvojumu garšu?
02:05
I know that it could soundskaņa prettyskaista weirddīvaini to speakrunā about monomono
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Es zinu, ka runas par vienuzdevumu
izklausās gluži dīvaini,
02:08
when the numbernumurs of possibilitiesiespējas is so hugemilzīgs,
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kad iespēju ir tik daudz.
02:13
but I pushspiediet you to considerapsvērt the optioniespēja of
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Tomēr es uzstāju, lai apsverat iespēju
koncentrēties tikai uz vienu uzdevumu
02:18
focusingfokusēšana on just one taskuzdevums,
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02:21
or maybe turningpagrieziens your digitaldigitāls sensessajūtas totallypilnīgi off.
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vai varbūt pat pilnībā izslēgt
savas digitālās maņas.
02:27
So nowadaysmūsdienās, everyonevisi could produceražot his monomono productprodukts.
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Mūsdienās jebkurš var izveidot
savu vienproduktu.
02:33
Why not? So find your monotaskmonotask spotvietas
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Kāpēc ne?
Atrodiet savu vienuzdevuma vietiņu
vairākuzdevumu pasaulē.
02:36
withiniekšpusē the multitaskingvairākuzdevumu worldpasaule.
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02:39
Thank you.
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Paldies.
(Aplausi)
02:41
(ApplauseAplausi)
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Translated by Raimonds Jaks
Reviewed by Ilze Garda

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

Data provided by TED.

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