ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: Ikke gjør alt samtidig, prøv en ting om gangen.

Filmed:
2,609,537 views

Folk nøyer seg ikke med bare å lage mat lenger --De koker, tekster, snakker i telefonen, ser på YouTube og laster opp bilder av det fantastiske måltidet de nettopp laget. Designer Paolo Cardini setter spørsmålstegn ved effektiviteten av vår "gjøre-flere-ting-på-en-gang"-mentalitet og argumenterer for at vi istedet kan nøye oss med en oppgave om gangen, "monotasking". Hans sjarmerende 3D-printede smart-telefon covere kan kanskje hjelpe.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designerdesigner and an educatorlærer.
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Jeg er designer og lærer.
00:19
I'm a multitaskingmultitasking personperson, and I pushtrykk my studentsstudenter
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Jeg liker å gjøre flere ting på en gang, og jeg presser mine studenter
00:22
to flyfly throughgjennom a very creativekreativ, multitaskingmultitasking designdesign processprosess.
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til å reise gjennom en veldig kreativ 'gjøre-flere-ting-samtidig' designprosess.
00:28
But how efficienteffektiv is, really, this multitaskingmultitasking?
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Men hvor effektivt er det egentlig å gjøre flere ting samtidig?
00:33
Let's considerta i betraktning for a while the optionalternativ of monotaskingmonotasking.
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La oss se for oss alternativet å jobbe med kun èn ting (mono-tasking).
00:38
A couplepar of exampleseksempler.
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Et par eksempler:
00:41
Look at that.
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Se på det.
00:43
This is my multitaskingmultitasking activityaktivitet resultresultat. (LaughterLatter)
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Dette er mitt resultat etter å ha gjort flere ting samtidig. (Latter)
00:46
So tryingprøver to cookkokk, answeringtelefonsvarer the phonetelefon, writingskriving SMSSMS,
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Så jeg prøver å lage mat, svare på telefonen, skrive sms,
00:50
and maybe uploadingopplasting some picturesbilder
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og kanskje laste opp noen bilder
00:52
about this awesomeRått barbecueGrill.
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om denne meget vellykkede grillfesten.
00:56
So someonenoen tellsforteller us the storyhistorie about supertaskerssupertaskers,
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Har dere hørt historien om super-tenkere,
01:00
so this two percentprosent of people who are ablei stand
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disse to prosent av oss som kan
01:03
to controlkontroll multitaskingmultitasking environmentmiljø.
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kontrollere situasjoner som krever at man jobber med flere ting på en gang.
01:08
But what about ourselvesoss, and what about our realityvirkelighet?
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Men hva med oss selv, og hva med vår virkelighet?
01:12
When'sNår the last time you really enjoyednøt
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Når var sist du virkelig satte pris på
01:14
just the voicestemme of your friendvenn?
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noe så enkelt som stemmen til en venn?
01:18
So this is a projectprosjekt I'm workingarbeider on,
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Så dette er et prosjekt jeg jobber med,
01:21
and this is a seriesserie of frontfront coversdeksler
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og dette er en serie med front cover
01:26
to downgradenedgradere our supersuper, hyperHyper
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for å degradere vår super-moderne..
01:31
(LaughterLatter) (ApplauseApplaus)
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(Latter) (Applaus)
01:35
to downgradenedgradere our supersuper, hyper-mobileHyper-mobile phonestelefoner
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..for å degradere vår super-moderne mobiltelefon
01:38
into the essenceessensen of theirderes functionfunksjon.
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til essensen av dens funksjon.
01:41
AnotherEn annen exampleeksempel: Have you ever been to VeniceVenezia?
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Et annet eksempel: Har du noensinne vært i Venice?
01:44
How beautifulvakker it is to loseå tape ourselvesoss in these little streetsgater
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Hvor vakkert det er å miste seg selv i disse små gatene
01:48
on the islandøy.
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på øya.
01:51
But our multitaskingmultitasking realityvirkelighet is prettyganske differentannerledes,
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Men vår virkelighet når vi gjør flere ting på en gang,
er annerledes,
01:54
and fullfull of tonstonn of informationinformasjon.
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og full av mange tonn med informasjon
01:58
So what about something like that
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Så hva med noe som dette
02:01
to rediscovergjenoppdage our senseføle of adventureeventyr?
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for å gjenoppdage vår eventyrlyst?
02:05
I know that it could soundlyd prettyganske weirdmerkelig to speaksnakke about monoMono
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Jeg er klar over at det kan virke ganske rart å snakke om mono
02:08
when the numberAntall of possibilitiesmuligheter is so hugeenorm,
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når mulighetene er så mange,
02:13
but I pushtrykk you to considerta i betraktning the optionalternativ of
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men jeg utfordrer deg til å vurdere alternativet å
02:18
focusingfokus on just one taskoppgave,
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fokusere på bare en oppgave,
02:21
or maybe turningsnu your digitaldigitalt sensessanser totallyhelt klart off.
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eller kanskje å skru av alle dine digitale sanser helt av.
02:27
So nowadaysnå for tiden, everyonealle could produceprodusere his monoMono productprodukt.
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I dag kan alle produsere sitt eget mono-produkt.
02:33
Why not? So find your monotaskmonotask spotfå øye på
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Hvorfor ikke? Så finn din mono-plass
02:36
withininnenfor the multitaskingmultitasking worldverden.
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inni vår oppgaverike verden.
02:39
Thank you.
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Takk.
02:41
(ApplauseApplaus)
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(Applaus)
Translated by Kaare Jenssen
Reviewed by Eivind Tøstesen

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

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