ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: Harro 'shume gjera ne te njejten kohe", provo "cdo gje ne kohen e vet"

Filmed:
2,609,537 views

Njerezit nuk jane thjesht duke gatuar tashme--ata gatuajne, cojne mesazhe, flasin, nisin tekste, flasin ne telefon, shohin YouTube dhe uplodojne fotografi te ushqimit fantastik qe sapo gatuan. Dizenjatori Paolo Cardini ve ne pyetje efikasitetin e botes se tanishme te "te berit shume gjera" dhe mbeshtet qasjen e "cdo gje ne kohen e vet". Dizenjoja e tij e mbulesave 3D per celularet e fundit, mund te ndihmojne ne kete pike.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designer and an educator.
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Jam nje dizenjator dhe edukues.
00:19
I'm a multitasking person, and I push my students
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Jam nje njeri njeri qe ben shume gjera ne te njejten kohe, dhe i shtyj studentet e mi
00:22
to fly through a very creative, multitasking design process.
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te fluturojne ne nje proces dizenjimi krijues dhe gjitheperfshires.
00:28
But how efficient is, really, this multitasking?
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Por sa efikas eshte, ne te vertet kjo qasje?
00:33
Let's consider for a while the option of monotasking.
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Le te konsiderojme per pak opsionin e te berit nga nje gje ne te njejten kohe.
00:38
A couple of examples.
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Disa shembuj.
00:41
Look at that.
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Shikoni kete.
00:43
This is my multitasking activity result. (Laughter)
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Ky eshte si rezultat i aktivitetit tim "shume gjera ne te njejten kohe. (Te qeshura)
00:46
So trying to cook, answering the phone, writing SMS,
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Pra, te perpjekurit te gatuash, te pergjigjesh ne telefon, te nisesh mesazh,
00:50
and maybe uploading some pictures
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dhe ndoshta te uplodosh disa fotografi
00:52
about this awesome barbecue.
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per kete barbekju te hatashme.
00:56
So someone tells us the story about supertaskers,
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Pra, dikush na tregon histori per keta njerez qe jane ne gjendje te bejne shume pune ne te njejten kohe,
01:00
so this two percent of people who are able
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keto 2 perqind e njerezve te cilet jane ne gjendje
01:03
to control multitasking environment.
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te kontrollojne ambjentet e gjithcka-berjes.
01:08
But what about ourselves, and what about our reality?
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Po cfare mund te thuhet per ne dhe realitetin tone?
01:12
When's the last time you really enjoyed
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Kur ka qene hera e fundit kur keni
01:14
just the voice of your friend?
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shijuar vec zerin e mikut/mikes tende?
01:18
So this is a project I'm working on,
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Ky eshte nje projekt ne te cilin jam duke punuar,
01:21
and this is a series of front covers
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dhe keto jane nje seri faqesh te para
01:26
to downgrade our super, hyper —
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per te degraduar ato super, teper--
01:31
(Laughter) (Applause)
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(Te qeshura) (Duartrokitje)
01:35
to downgrade our super, hyper-mobile phones
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per te degraduar celularet tane super te tepruar
01:38
into the essence of their function.
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ne ate esence te thjeshte per te cilen jane krijuar.
01:41
Another example: Have you ever been to Venice?
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Nje tjeter shembull: A keni qene ndonjehere ne Venecia?
01:44
How beautiful it is to lose ourselves in these little streets
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Sa bukur eshte te humbasesh neper ato rrugica te vogla
01:48
on the island.
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te ishullit.
01:51
But our multitasking reality is pretty different,
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Por realiteti yne "shume gjera ne te njejten kohe" eshte krejt ndryshe,
01:54
and full of tons of information.
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dhe e mbushur me informacione pa fund.
01:58
So what about something like that
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Por, po sikur te ndodhe
02:01
to rediscover our sense of adventure?
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qe te rizbulojme sensin tone te aventures?
02:05
I know that it could sound pretty weird to speak about mono
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E di, qe mund te tingulloje mjaft cuditshem nese flasim per mono
02:08
when the number of possibilities is so huge,
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kur numri i mundesive eshte kaq i madh,
02:13
but I push you to consider the option of
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por une ju shtyj te konsideroni opsionin e
02:18
focusing on just one task,
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te fokusuarit vec ne nje detyre,
02:21
or maybe turning your digital senses totally off.
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ose fikjen e te gjitha senseve tuaja dixhitale.
02:27
So nowadays, everyone could produce his mono product.
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Pra, gjithkush sot mund te prodhoje produktin e tij mono.
02:33
Why not? So find your monotask spot
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Pse jo? Gjej nje detyre qe te pelqen
02:36
within the multitasking world.
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ne kete bote "shume gjera ne te njejten kohe".
02:39
Thank you.
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Faleminderit.
02:41
(Applause)
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(Duartrokitje)
Translated by Iris Xholi
Reviewed by Helena Bedalli

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com