ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: Glem multitasking, prøv monotasking

Filmed:
2,609,537 views

Mennesker nøjes ikke med at lave mad længere -- de laver mad, skriver sms'er, taler i telefon, ser YouTube og oploader billeder af den lækre mad de lige har lavet. Designer Paolo Cardini stiller spørgsmål ved effektiviteten af vores multitaskende verden og fremfører et argument for -- gisp -- "monotasking". Hans charmerende 3D-printede smartphone omslag kunne måske hjælpe.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designerdesigner and an educatorpædagog.
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Jeg er designer og underviser.
00:19
I'm a multitaskingmultitasking personperson, and I pushskubbe my studentsstuderende
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Jeg er en multitaskende person, og jeg driver mine studerende
00:22
to flyflyve throughigennem a very creativekreativ, multitaskingmultitasking designdesign processbehandle.
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til at flyve gennem en meget kreativ, multitaskende design process.
00:28
But how efficienteffektiv is, really, this multitaskingmultitasking?
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Men hvor effektivt er det, virkeligt, dette multitasking?
00:33
Let's consideroverveje for a while the optionmulighed of monotaskingmonotasking.
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Lad os et øjeblik overveje muligheden for monotasking.
00:38
A couplepar of exampleseksempler.
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Et par eksempler.
00:41
Look at that.
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Se på det.
00:43
This is my multitaskingmultitasking activityaktivitet resultresultat. (LaughterLatter)
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Dette er resultatet af min multitaskende aktivtet. (Latter)
00:46
So tryingforsøger to cooklaver mad, answeringtelefonsvarer the phonetelefon, writingskrivning SMSSMS,
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Så prøv at lave mad, tale i telefon, skrive SMS,
00:50
and maybe uploadingupload some picturesbilleder
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og måske uploade nogle billeder
00:52
about this awesomefantastisk barbecueGrill.
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om denne fede barbeque.
00:56
So someonenogen tellsfortæller us the storyhistorie about supertaskerssupertaskers,
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Så nogen fortæller os historien om supertaskere,
01:00
so this two percentprocent of people who are ablei stand
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disse to procent af alle mennesker der er i stand
01:03
to controlkontrollere multitaskingmultitasking environmentmiljø.
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til at kontrollere et multitasking miljø.
01:08
But what about ourselvesos selv, and what about our realityvirkelighed?
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Men hvad med os selv, og hvad med vores virkelighed?
01:12
When'sNår the last time you really enjoyednydt
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Hvornår har I sidst virkelig nydt
01:14
just the voicestemme of your friendven?
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bare jeres venners stemme?
01:18
So this is a projectprojekt I'm workingarbejder on,
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Så dette projekt jeg arbejder på,
01:21
and this is a seriesserie of frontforan coversdæksler
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og dette er en serie af frontafdækninger
01:26
to downgradenedgradering our supersuper, hyperHyper
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til at nedgradere vores super, hyper --
01:31
(LaughterLatter) (ApplauseBifald)
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(Latter) (Bifald)
01:35
to downgradenedgradering our supersuper, hyper-mobileHyper-mobile phonestelefoner
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til at nedgradere vores super, hyper mobiltelefoner
01:38
into the essenceessens of theirderes functionfungere.
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til essensen af deres funktion.
01:41
AnotherEn anden exampleeksempel: Have you ever been to VeniceVenedig?
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Et andet eksempel: Har I nogensinde været i Venedig?
01:44
How beautifulsmuk it is to losetabe ourselvesos selv in these little streetsgader
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Hvor smukt er det at fortabe os i de små gader
01:48
on the islandø.
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på øen.
01:51
But our multitaskingmultitasking realityvirkelighed is prettysmuk differentforskellige,
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Men vores multitaskende virkelighed er temmelig anderledes,
01:54
and fullfuld of tonstons of informationinformation.
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og fyldt med tonsvis af information.
01:58
So what about something like that
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Så hvad med noget ligesom dette
02:01
to rediscovergenopdage our sensefølelse of adventureeventyr?
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til at genopdage vores sans for eventyr?
02:05
I know that it could soundlyd prettysmuk weirdmærkelig to speaktale about monomono
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Jeg ved at det kunne lyde temmelig mærkeligt at tale om mono
02:08
when the numbernummer of possibilitiesmuligheder is so hugekæmpe stor,
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når antallet af muligheder er så kæmpestort,
02:13
but I pushskubbe you to consideroverveje the optionmulighed of
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men jeg driver jer til at overveje muligheden for at
02:18
focusingfokusering on just one taskopgave,
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fokusere på bare en opgave,
02:21
or maybe turningdreje your digitaldigital sensessanser totallyhelt off.
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eller måske slukke fuldstændigt for jeres digitale sanser.
02:27
So nowadaysdag, everyonealle sammen could producefremstille his monomono productprodukt.
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Så nu til dags, kunne alle producere dette mono produkt.
02:33
Why not? So find your monotaskmonotask spotfå øje på
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Hvorfor ikke? Så find jeres monotask sted
02:36
withininden for the multitaskingmultitasking worldverden.
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i jeres multitask verden.
02:39
Thank you.
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Tak.
02:41
(ApplauseBifald)
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(Bifald)

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

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