Aparna Mehta: Where do your online returns go?
أبارنا ميهتا: أين تذهب المنتجات المُرَدّة عبر النت؟
UPS's Aparna Mehta works with the top-tier retail customers to develop innovative, profitable solutions that enhance customer experiences. Full bio
Double-click the English transcript below to play the video.
عبر الإنترنت لبائعه.
packages of clothing delivered to me
أو ثلاثة من الملابس
and many colors,
what I really wanted.
and then I sent what didn't work back.
مما اشتريت، وأعدت ما لم يناسبني.
return some of those packages back,
وأنا أُعيد بعض المشتريات،
I think you have a problem."
and free returns, right?
at work that shocked me.
director for top-tier retail,
لتجارة التجزئة من الدرجة الأُولى،
with one of my largest customers,
was managing returns.
في المنتجات المردودة.
of clothing returned to them.
these returned clothes?
ends up in the landfill.
ينتهي بها الحال في النفايات
did a load of laundry last night
كم كبير من الملابس الليلة الماضية
in the trash today.
to logistical issues like these --
بالنسبة إليّ
We have to solve this."
systems we already have in place.
بالفعل هنا.
How did we get here?
when a study recommended
حيث رشحت دراسة أن عرض
would drive customers to spend more.
سيدفع الزبائن للشراء أكثر
offering free online returns
المنتجات مجاناً
and provide a better experience.
being returned as well.
$351 billion in sales
الشركات 351 مليار دولار
to recover their losses.
online to be sold again,
لتُباع مرة أخرى
a place for this item
for being that shopper,
my innocent shopping behavior
to the retailer in the first place?
is trying to return something,
shopper who wants it,
to take pictures of the item
لالتقاط صور للمنتج
while returning it.
sort these clothes by condition --
هذه الملابس تبعاً لحالتها.
appropriate person.
automatically go to the next buyer,
تلقائياً للمُشتري التالي.
could be marked down
a particular item can be resold.
is obtain a mobile code,
هو أن يحصل على كود جوال
to be packed and shipped,
one buyer to the next,
go through all this trouble?"
new opportunity to make money
looking to buy these returns.
a fun thing like shopping
to weave some of our existing systems
logistical systems are in place,
made a few small changes
to research and think --
of clothes out of the landfill.
تُلقَى بالنفايات.
that we have created
landfills across the globe.
من النفايات لتجوب الكره الأرضيه.
and my daughter's daughter
than I found it,
إنه ليس بالأمر الصعب
and our landfills
we are shopping online
ونحن نتسوق عبر النت
hopefully really do want:
ABOUT THE SPEAKER
Aparna Mehta - Global supply chain leaderUPS's Aparna Mehta works with the top-tier retail customers to develop innovative, profitable solutions that enhance customer experiences.
Why you should listen
The exponential rise of e-commerce has changed the way we shop and driven retailers to offer things like "hassle-free" returns policy, to keep up with customer expectations. But what's the true cost of these returns to our planet? This was a life-changing question for Aparna Mehta, who went from being a serial returner of online purchases to finding a solution to mitigate returns.
As a Global Solutions Director at UPS, Mehta is skilled at assessing business processes to develop innovative solutions that are profitable and enhance customer experiences. She has been engaged with inspiring teams to peak performance and develop future leaders for more than two decades. She holds two master's degrees: an MBA and a master's in applied computer science from Illinois State University. In her personal time, she's on the leadership team for Ellevate, a professional networking group for women aimed at reducing the wage gap.
Aparna Mehta | Speaker | TED.com