Margaret Gould Stewart: How the hyperlink changed everything
Маргарет Гулд Стюарт: Как препратките промениха всичко
At Facebook (and previously at YouTube), Margaret Gould Stewart designs experiences that touch the lives of a large percentage of the world's population. Full bio
Double-click the English transcript below to play the video.
about how we communicate."
в начина, по който комуникираме."
за препратките]
on your phone or your computer,
на телефона или компютъра си,
for the computer on how to manage it,
на компютъра какво да прави,
that humans interact with:
с което хората взаимодействат:
then something happens.
тогава нещо се случва.
they were pretty simple
били много опростени
a huge range of options.
имат огромен набор от възможности.
a markup language -- HTML.
маркиращ език - HTML.
of where you want to send the person.
към което препращаш хората.
да се научиш да го правиш.
to learn how to do.
to information elsewhere on the internet
от референции към информация в интернет
wide access to the internet --
свободен достъп до интернет,
to the library,
that you needed, great.
която ми трябва - чудесно.
to think about that now,
we get access to something
that he put forth was,
които изложил била:
so much information,
толкова много информация,
of all the books that we've read
всички книги, които сме прочели
between important ideas."
a personal library
that you have access to.
до които имаш достъп.
captured people's imaginations.
предизвикала човешкото въображение.
to the things that I have?
които аз имам?
across a larger body of work?"
at the University of Maryland
изследователи от Мерилендския университет
to use text itself as a link marker.
като обозначение за препратка.
on a gray background
in terms of contrast,
от гледна точка на контраст,
in between the cards.
to jump around in a story.
да прескачаш из дадена история.
of nonlinear storytelling
за нелинеарно разказване на истории
when the hyperlink came along,
когато препратките се появили,
to influence the narrative.
да променят разказа.
the inventor of the World Wide Web.
откривателят на Глобалната Интернет Мрежа.
like a LEGO block,
to a very complex web of connections
на сложна мрежа от връзки,
that hyperlinks were first constructed,
на препратките,
to be not only used by many people,
не само да се ползват от много хора,
designs ever created.
дизайни създавани някога.
ABOUT THE SPEAKER
Margaret Gould Stewart - User experience masterAt Facebook (and previously at YouTube), Margaret Gould Stewart designs experiences that touch the lives of a large percentage of the world's population.
Why you should listen
Margaret Gould Stewart has spent her career asking, “How do we design user experiences that change the world in fundamental ways?” It's a powerful question that has led her to manage user experiences for six of the ten most visited websites in the world, including Facebook, where she serves as Director of Product Design.
Before joining Facebook, Margaret managed the User Experience Team for YouTube, where she oversaw the largest redesign in the company's history, including the YouTube player page. She came to YouTube after two years leading Search and Consumer Products UX at Google. She approaches her work with a combined appreciation for timeless great design and transient digital technologies, and always with the end goal of improving people's lives. As she says: "Design is creativity in service of others."
Margaret Gould Stewart | Speaker | TED.com