TED2013
Nilofer Merchant: Got a meeting? Take a walk
Nilofer Merchant: Sul on koosolek? Mine ja kõnni!
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Nilofer Merchant pakub välja väikese idee, millel võib olla suur mõju su elule ja tervisele. Kui sul on järgmine kord ees neljasilmavestlus töökaaslasega, siis tehke jalutuskoosolek ja pidage oma nõupidamine hoopis õues - laske ideedel värskes õhus kõndimise ajal lennata!
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio
Double-click the English transcript below to play the video.
(Aplaus)
00:13
What you're doing,
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See, mida te just teete
00:15
right now, at this very moment,
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siin ja praegu,
00:18
is killing you.
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on teile surmavalt kahjulik.
00:20
More than cars or the Internet
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Asi, mida me kasutame
rohkem kui autot või internetti
rohkem kui autot või internetti
00:22
or even that little mobile device we keep talking about,
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või isegi seda nutiseadet,
millest pidevalt räägitakse,
millest pidevalt räägitakse,
00:25
the technology you're using the most almost every day
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rohkem kui igapäevast tehnoloogiat,
00:28
is this, your tush.
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kasutame me seda kohta siin -
oma tagumenti!
oma tagumenti!
00:31
Nowadays people are sitting 9.3 hours a day,
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Tänapäeval istutakse
keskmiselt 9.3 tundi päevas,
keskmiselt 9.3 tundi päevas,
00:34
which is more than we're sleeping, at 7.7 hours.
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rohkem kui magame - 7.7 tundi.
00:38
Sitting is so incredibly prevalent,
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Istumine on niivõrd tavaline,
et me isegi ei pane tähele,
kui palju me tegelikult istume,
kui palju me tegelikult istume,
00:40
we don't even question how much we're doing it,
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00:42
and because everyone else is doing it,
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ja kuna kõik teevad seda,
00:45
it doesn't even occur to us that it's not okay.
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ei tule meile pähegi,
et see võiks olla probleem.
et see võiks olla probleem.
00:47
In that way, sitting has become
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Ja nii on istumisest saanud
00:50
the smoking of our generation.
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meie põlvkonna suitsetamine.
00:54
Of course there's health consequences to this,
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Muidugi mõjub see tervisele halvasti
00:56
scary ones, besides the waist.
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ja mitte ainult vöökohale.
00:59
Things like breast cancer and colon cancer
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Näiteks rinna- ja käärsoolevähk
01:03
are directly tied to our lack of physical [activity],
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on otseselt seotud vähese liikumisega.
01:06
Ten percent in fact, on both of those.
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Mõlema puhul lausa 10% juhtudest.
01:08
Six percent for heart disease,
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6% südamehaigustest,
01:10
seven percent for type 2 diabetes,
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II tüüpi diabeedil 7% juhtudest,
01:12
which is what my father died of.
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sellesse suri ka mu isa.
See statistika peaks panema meist igaüht
01:15
Now, any of those stats should convince each of us
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01:17
to get off our duff more,
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oma tagumikku rohkem liigutama.
01:18
but if you're anything like me, it won't.
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Kui sa aga oled nagu mina, siis ei pane.
01:21
What did get me moving was a social interaction.
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Mis mind liikuma pani,
oli sotsiaalne suhtlus.
oli sotsiaalne suhtlus.
Mind paluti tulla koosolekule,
01:24
Someone invited me to a meeting,
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01:26
but couldn't manage to fit me in
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kuid kuna tavalises nõupidamisteruumis
sobivat aega ei leidnud
sobivat aega ei leidnud
01:27
to a regular sort of conference room meeting, and said,
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siis tehti mulle selline ettepanek:
01:30
"I have to walk my dogs tomorrow. Could you come then?"
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"Pean homme oma koeri jalutama.
Kas saaksid kaasa tulla?"
Kas saaksid kaasa tulla?"
01:34
It seemed kind of odd to do,
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See tundus küll veidi imelik...
01:36
and actually, that first meeting, I remember thinking,
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Ja mäletan, et sel esimesel
koosolekul mõtlesin:
koosolekul mõtlesin:
01:38
"I have to be the one to ask the next question,"
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"Ma peaksin ise küsima järgmise küsimuse."
01:40
because I knew I was going to huff and puff
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Sest teadsin, et ma ähiksin-puhiksin
kogu edasise vestluse.
kogu edasise vestluse.
01:43
during this conversation.
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01:45
And yet, I've taken that idea and made it my own.
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Sellest hoolimata ma võtsin selle idee
ja tegin selle enda omaks.
ja tegin selle enda omaks.
01:48
So instead of going to coffee meetings
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Selle asemel, et pidada
koosolekut kohvitassi taga
koosolekut kohvitassi taga
01:50
or fluorescent-lit conference room meetings,
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või kunstvalgusega nõupidamisteruumis,
01:52
I ask people to go on a walking meeting,
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kutsun ma inimesed jalutuskoosolekule,
01:55
to the tune of 20 to 30 miles a week.
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mida tuleb kokku 30-50 km nädalas.
01:59
It's changed my life.
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See on muutnud mu elu.
02:01
But before that, what actually happened was,
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Varasemalt mõtlesin ma alati,
02:05
I used to think about it as,
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et on võimalik hoolitseda oma tervise eest
02:05
you could take care of your health,
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02:07
or you could take care of obligations,
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või täita oma kohustusi,
02:10
and one always came at the cost of the other.
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aga ühte neist saab teha
ainult teise arvelt.
ainult teise arvelt.
Nüüd, pärast sadu tunde
jalutuskoosolekuid,
jalutuskoosolekuid,
02:14
So now, several hundred of these walking meetings later,
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olen nii mõndagi õppinud.
02:17
I've learned a few things.
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02:18
First, there's this amazing thing
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Esiteks, et selline mõnus
tööruumi raamidest väljaminek
tööruumi raamidest väljaminek
02:20
about actually getting out of the box
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viib raamidest väljas mõtlemiseni.
02:23
that leads to out-of-the-box thinking.
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02:25
Whether it's nature or the exercise itself, it certainly works.
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Kas mõjutab seda värske õhk
või liikumine, aga asi toimib.
või liikumine, aga asi toimib.
02:29
And second, and probably the more reflective one,
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Ja teine, ehk kaalukamgi, on see,
02:32
is just about how much each of us
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et valikud, mis sageli tunduvad must-valged,
02:34
can hold problems in opposition
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tegelikult seda sugugi ei ole.
02:37
when they're really not that way.
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02:39
And if we're going to solve problems
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Kui püüame lahendusi otsides
02:40
and look at the world really differently,
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vaadata maailma teise pilguga,
02:42
whether it's in governance or business
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olgu see juhtimises või äris,
02:44
or environmental issues, job creation,
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keskkonnateemades, töökohtade loomises,
02:47
maybe we can think about how to reframe those problems
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siis ehk suudame nende probleemide
tavapärastest raamidest välja murda
tavapärastest raamidest välja murda
02:50
as having both things be true.
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ja leida lahenduse, mis
toetab mõlema poole huvisid.
toetab mõlema poole huvisid.
02:52
Because it was when that happened
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Sest just niimoodi läks
selle jalutuskoosoleku ideega.
selle jalutuskoosoleku ideega.
02:54
with this walk-and-talk idea
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02:55
that things became doable and sustainable and viable.
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See osutus tehtavaks,
jätkusuutlikuks ja elujõuliseks.
jätkusuutlikuks ja elujõuliseks.
02:59
So I started this talk talking about the tush,
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Alustasin seda kõnet viitega taguotsale,
03:01
so I'll end with the bottom line, which is,
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Ja nüüd on tagumine aeg kokkuvõtteks,
03:05
walk and talk.
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milleks on - käi ja räägi.
03:07
Walk the talk.
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Käi ja räägi.
03:08
You'll be surprised at how fresh air drives fresh thinking,
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Sa üllatud, kuidas värskes õhus
kõndimine paneb mõtted käima,
kõndimine paneb mõtted käima,
03:12
and in the way that you do,
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ja niimoodi toimides
03:13
you'll bring into your life an entirely new set of ideas.
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genereerid sa oma elus palju uusi ideid.
03:17
Thank you.
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Suur tänu!
03:19
(Applause)
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(Aplaus)
ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, authorBusiness innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.
Why you should listen
Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.
Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."
Watch Nilofer's moving TEDxHouston talk on "onlyness" >>
Nilofer Merchant | Speaker | TED.com