ABOUT THE SPEAKER
Renata Salecl - Theorist
Sociologist and philosopher Renata Salecl scrutinizes our individual and societal neuroses, and suggests ways out of our current paralysis.

Why you should listen

Why are we the way we are, as individuals and as larger societies? In her relentless effort to answer this question, theorist Renata Salecl mines law, sociology, criminology, philosophy, and psychoanalysis to arrive at some unsettling conclusions.

Salecl—who researches and teaches at universities in her native Slovenia, in New York, and in London—argues that the modern, capitalism-driven imperative to become masters of our own lives leads to personal and social paralysis. We are obsessed with the impossible ideal of perfection and with others’ regard for us to a point that's politically de-mobilizing: obsessed with the idea of personal betterment, we ignore social change. Constant anxiety, kept alive in more-or-less conscious ways by the political system and by the media, further numbs our social criticism. Many people opt to tune out and live in denial. These themes form the core of Salecl's most recent books, The Tyranny of Choice and On Anxiety.

More profile about the speaker
Renata Salecl | Speaker | TED.com
TEDGlobal 2013

Renata Salecl: Our unhealthy obsession with choice

Renata Salecl: A nosa enfermiza obsesión coas decisións

Filmed:
1,587,906 views

Enfrontámonos a unha infinita cadea de decisións, que nos levan a sentir ansiedade, culpa e picadas de inseguridade de se estaremos tomando as equivocadas. A filósofa Renata Salecl pregunta: poden estar as nosas decisións persoais distraéndonos de algo máis importante -o noso poder de pensar no social? Un chamamento atrevido para deixar de tomar tan en serio decisións personais e centrarnos nas decisións que adoptamos colectivamente.
- Theorist
Sociologist and philosopher Renata Salecl scrutinizes our individual and societal neuroses, and suggests ways out of our current paralysis. Full bio

Double-click the English transcript below to play the video.

00:12
When I was preparing for this talk,
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Cando me estaba preparando
para esta charla,
00:15
I went to search for a couple of quotes
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fun buscar un par de citas
00:17
that I can share with you.
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para compartir convosco.
00:18
Good news: I found three
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Boas noticias: atopei tres
00:21
that I particularly liked,
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que me gustaron moito.
00:22
the first by Samuel Johnson, who said,
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A primeira, de Samuel Johnson, quen dixo,
00:26
"When making your choice in life,
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“Cando tomes unha decisión na túa vida
00:28
do not forget to live,"
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non esquezas vivir”
00:31
the second by Aeschylus, who reminded us that
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Despois Esquilo, que nos lembraba que
00:35
"happiness is a choice that requires effort,"
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“A felicidade é unha elección
que require esforzo”.
00:39
and the third is one by Groucho Marx
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A terceira é unha de Groucho Marx:
00:42
who said, "I wouldn't want to choose to belong
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“Non escollería pertencer
00:45
to any club that would have me as a member."
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a un club que me admitise como membro”.
00:51
Now, bad news:
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E agora, malas novas:
00:53
I didn't know which one of these quotes
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non souben cal destas citas
00:55
to choose and share with you.
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elixir para ensinárvolas.
00:58
The sweet anxiety of choice.
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A ansiedade doce da elección
01:01
In today's times of post-industrial capitalism,
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Nos tempos actuais
de capitalismo postindustrial,
01:05
choice, together with individual freedom
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A elección, xunto coa liberdade individual
01:09
and the idea of self-making,
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e a idea de persoa feita a si mesma
01:11
has been elevated to an ideal.
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elevouse ata un ideal.
01:15
Now, together with this, we also have a belief
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Agora, xunto con iso, tamén cremos
01:19
in endless progress.
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no progreso indefinido.
01:22
But the underside of this ideology
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Pero o lado escuro desta ideoloxía
01:24
has been an increase of anxiety,
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foi o aumento da ansiedade,
01:28
feelings of guilt,
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da culpa,
01:30
feelings of being inadequate,
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de sentirnos inadecuados,
01:34
feeling that we are failing in our choices.
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do sentimento de estar fracasando
nas nosas eleccións.
01:38
Sadly, this ideology of individual choice
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Tristemente, esta ideoloxía
da escolla individual
01:42
has prevented us from thinking about social changes.
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evitou que pensásemos
sobre cambios sociais.
01:48
It appears that this ideology was actually
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Parece ser que esta ideoloxía
foi en realidade
01:51
very efficient in pacifying us
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moi eficaz calmándonos
01:54
as political and social thinkers.
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como pensadores políticos e sociais.
01:56
Instead of making social critiques,
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En vez de facer críticas sociais
01:59
we are more and more engaging in self-critique,
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dedicámonos cada vez máis
a autocriticarnos,
02:02
sometimes to the point of self-destruction.
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ás veces ata o punto
da nosa propia destrución.
02:07
Now, how come that ideology of choice
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Como é posible
que esa ideoloxía da elección
02:09
is still so powerful,
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sexa aínda tan poderosa,
02:11
even among people who have
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incluso entre a xente que non
02:14
not many things to choose among?
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ten tanto entre o que elixir?
02:16
How come that even people who are poor
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Como é posible que ata a xente que é pobre
02:20
very much still identify with the idea of choice,
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aínda se identifica coa idea de elección,
02:24
the kind of rational idea of choice
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o tipo de idea racional de escoller
02:26
which we embrace?
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que aceptamos?
02:29
Now, the ideology of choice is very successful
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Agora, a ideoloxía de poder elixir
é moi exitosa
02:33
in opening for us a space to think
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en canto a abrirnos un espazo para pensar
02:37
about some imagined future.
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sobre un futuro imaxinario.
02:40
Let me give you an example.
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Deixádeme poñervos un exemplo.
02:43
My friend Manya,
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A miña amiga Manya,
02:44
when she was a student at university in California,
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cando era estudante
da Universidade de California,
02:47
was earning money
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estaba gañando cartos
02:49
by working for a car dealer.
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traballando para un vendedor de coches.
02:52
Now, Manya, when she encountered
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Cando Manya se atopaba co típico cliente,
02:54
the typical customer, would debate with him
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falaba con el
02:57
about his lifestyle,
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sobre o seu estilo de vida,
02:59
how much he wants to spend,
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cantos cartos quería gastar,
03:01
how many children he has,
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cantos fillos ten,
03:03
what does he need the car for?
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para que precisa o coche?
03:05
They would usually come to a good conclusion
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Habitualmente chegaban
a unha boa conclusión
03:08
what would be a perfect car.
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de cal sería o coche perfecto
03:11
Now, before Manya's customer would go home
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Antes de que o cliente
de Manya marchase para casa
03:14
and think things through,
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e lle dese voltas a isto,
03:17
she would say to him,
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ela dicíalle:
03:18
"The car that you are buying now is perfect,
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“O coche que vas comprar é perfecto,
03:22
but in a few year's time,
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pero nuns anos,
03:24
when your kids will be already out of the house,
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cando os teus fillos
estean xa fóra da casa,
03:27
when you will have a little bit more money,
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cando teñas algo máis de cartos,
03:30
that other car will be ideal.
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esoutro coche será ideal.
03:33
But what you are buying now is great."
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Pero o que estás comprando está ben”
03:36
Now, the majority of Manya's customers
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Deste xeito, a maior parte
da clientela de Manya
03:39
who came back the next day
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que volveu ao día seguinte
03:40
bought that other car,
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comprou o outro coche,
03:43
the car they did not need,
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o coche que non precisaban,
03:45
the car that cost far too much money.
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o coche que custaba demasiados cartos.
03:48
Now, Manya became so successful in selling cars
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Manya tivo tanto éxito vendendo coches
03:51
that soon she moved on to selling airplanes.
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que axiña pasou a vender avións.
03:54
(Laughter)
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(Risas)
03:59
And knowing so much about
the psychology of people
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E saber tanto da psicoloxía da xente
04:03
prepared her well for her current job,
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prepararouna moi ben
para o seu traballo actual:
04:04
which is that of a psychoanalyst.
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psicanalista.
04:08
Now, why were Manya's customers so irrational?
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E por que eran os clientes de Manya
tan irracionais?
04:13
Manya's success was that she was able
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O éxito de Manya debíase a que era capaz
04:15
to open in their heads an image
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de xerar nas súas cabezas a imaxe
04:18
of an idealized future,
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dun futuro idealizado,
04:22
an image of themselves
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unha imaxe deles mesmos
04:24
when they are already more successful, freer,
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cando son moito máis exitosos, libres,
04:28
and for them, choosing that other car
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E para eles, escoller esoutro coche
era como achegarse a ese ideal
04:30
was as if they are coming closer to this ideal
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no que Manya xa os vía.
04:33
in which it was as if Manya already saw them.
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04:38
Now, we rarely make really totally rational choices.
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Poucas veces facemos eleccións
completamente racionais.
04:42
Choices are influenced by our unconscious,
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As eleccións están influenciadas
polo noso subconsciente,
04:46
by our community.
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pola nosa comunidade.
04:48
We're often choosing
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Acaso non decidimos a miúdo
04:50
by guessing, what would other people
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pensando no que van dicir os demais
04:52
think about our choice?
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sobre a nosa elección?
04:55
Also we are choosing
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Tamén estamos escollendo
04:56
by looking at what others are choosing.
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fixándonos no que o resto escolle.
04:59
We're also guessing what is
socially acceptable choice.
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Ademais pensamos en
cal é a elección socialmente aceptada.
05:03
Now, because of this, we actually
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Por isto, nós en realidade
05:06
even after we have already chosen,
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incluso despois de ter escollido,
05:08
like bought a car,
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por exemplo comprar un coche,
05:10
endlessly read reviews about cars,
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lemos sen parar recensións sobre coches,
05:13
as if we still want to convince ourselves
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como se aínda quixéramos convencernos
05:16
that we made the right choice.
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de que tomamos a mellor decisión.
05:18
Now, choices are anxiety-provoking.
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As eleccións crean ansiedade.
05:21
They are linked to risks, losses.
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Están unidas co risco, coa perda.
05:24
They are highly unpredictable.
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Son moi imprevisibles.
05:27
Now, because of this,
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Por culpa disto,
05:29
people have now more and more problems
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a xente ten máis e máis problemas
05:31
that they are not choosing anything.
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por non escoller nada.
05:35
Not long ago, I was at a wedding reception,
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Non hai moito, estaba
na recepción dunha voda,
05:39
and I met a young, beautiful woman
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e coñecín a unha fermosa rapaza que
05:41
who immediately started telling
me about her anxiety over choice.
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inmediatamente comezou a falar
da ansiedade que lle producía elixir.
05:46
She said to me, "I needed one month
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Díxome: “preciso un mes
05:48
to decide which dress to wear."
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para decidir que poñerme”
05:51
Then she said, "For weeks I was researching
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E engadiu:
“Durante semanas estiven buscando
05:53
which hotel to stay for this one night.
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en que hotel quedarme esta noite.
05:56
And now, I need to choose a sperm donor."
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E agora teño que elixir
un doador de esperma”.
06:01
(Laughter)
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(Risas)
06:04
I looked at this woman in shock.
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Mireina con asombro.
06:07
"Sperm donor? What's the rush?"
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Un doador de esperma? Cal é a présa?
06:10
She said, "I'm turning 40 at the end of this year,
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Díxome: “cumpro 40 a finais de ano,
06:14
and I've been so bad in choosing men in my life."
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e ata agora escollín moi mal
os homes da miña vida.”
06:19
Now choice, because it's linked to risk,
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As eleccións, ao supoñer risco,
06:24
is anxiety-provoking,
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provocan ansiedade.
06:26
and it was already the famous
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Xa o famoso
06:29
Danish philosopher Søren Kierkegaard
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filósofo danés Soren Kierkegaard
06:31
who pointed out that anxiety
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sinalou que a ansiedade
06:34
is linked to the possibility of possibility.
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está conectada coa posibilidade
da posibilidade.
06:37
Now, we think today that we can prevent these risks.
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Hoxe pensamos
que podemos previr os riscos.
06:42
We have endless market analysis,
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Temos interminables análises de mercado,
06:45
projections of the future earnings.
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proxeccións de futuras ganancias.
06:47
Even with market, which is about chance,
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Incluso co mercado,
que se move arredor do azar,
06:50
randomness, we think we can predict rationally
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da aleatoriedade, pensamos
que podemos predicir racionalmente
06:54
where it's going.
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cara a onde vai.
A casualidade
06:56
Now, chance is actually becoming very traumatic.
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estase realmente convertendo
en algo traumático.
07:01
Last year, my friend Bernard Harcourt
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O ano pasado,
o meu amigo Bernard Hartcourt,
07:04
at the University of Chicago organized an event,
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organizou un evento
na Universidade de Chicago,
07:08
a conference on the idea of chance.
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un congreso sobre a idea do azar.
07:11
He and I were together on the panel,
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El e mais eu compartiamos panel,
07:13
and just before delivering our papers —
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e xusto antes de ler
as nosas comunicacións
07:16
we didn't know each other's papers —
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-ningún sabía nada sobre
a charla do outro-
07:18
we decided to take chance seriously.
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decidimos tomar a probabilidade en serio.
07:21
So we informed our audience
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Así que informamos ao público
07:23
that what they will just now hear
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de que o que ían escoitar
07:25
will be a random paper,
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ía ser unha comunicación ao azar,
07:27
a mixture of the two papers
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unha mestura de dous documentos
07:29
which we didn't know what each was writing.
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sen saber que estaba escribindo o outro.
07:33
Now, we delivered the conference in such a way.
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Demos a conferencia deste xeito.
07:37
Bernard read his first paragraph,
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Bernard leu o seu primeiro parágrafo,
07:39
I read my first paragraph,
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eu lin o meu primeiro,
07:42
Bernard read his second paragraph,
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Bernard leu o seu segundo,
07:44
I read my second paragraph,
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eu lin o segundo meu
07:45
in this way towards the end of our papers.
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e así ata rematar a comunicación.
07:49
Now, you will be surprised
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Sorprenderavos
07:51
that a majority of our audience
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que a maior parte da audiencia
07:53
did not think that what they'd just listened to
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non creu que o que acaban de escoitar
07:56
was a completely random paper.
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eran textos aleatorios.
07:59
They couldn't believe that
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Non podían crer que
08:01
speaking from the position of authority
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falando dende a posición de autoridade
08:03
like two professors we were,
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como dous profesores que eramos,
08:05
we would take chance seriously.
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fóramos tomar a casualidade en serio.
08:08
They thought we prepared the papers together
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Pensaron que tiñamos preparados
os documentos xuntos
08:11
and were just joking that it's random.
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e que só estabamos finxindo.
08:14
Now, we live in times with a lot of information,
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Vivimos en tempos de moita información,
08:19
big data,
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macrodatos,
08:20
a lot of knowledge about the insides of our bodies.
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un montón de coñecemento
sobre o interior dos nosos corpos.
08:23
We decoded our genome.
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Decodificamos o noso xenoma.
08:25
We know about our brains more than before.
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Sabemos máis ca nunca sobre o cerebro.
08:28
But surprisingly, people are more and more
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Pero sorprendentemente, cada vez máis
08:31
turning a blind eye in front of this knowledge.
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facemos caso omiso deste coñecemento.
08:35
Ignorance and denial are on the rise.
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A ignorancia e a negación van en aumento.
08:40
Now, in regard to the current economic crisis,
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Con respecto á crise económica actual,
08:43
we think that we will just wake up again
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Pensamos que imos espertar de novo
08:46
and everything will be the same as before,
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e todo vai estar coma antes,
08:48
and no political or social changes are needed.
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e que non é necesario
ningún cambio político ou social.
08:51
In regard to ecological crisis,
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En canto á crise ecolóxica,
08:54
we think nothing needs to be done just now,
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pensamos que agora non fai falla
facer nada,
08:57
or others need to act before us.
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ou que outros teñen que actuar
antes ca nós.
09:00
Or even when ecological crisis already happens,
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Ou incluso cando xa se produce
unha crise ecolóxica,
09:03
like a catastrophe in Fukushima,
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coma a catástrofe de Fukushima,
09:05
often we have people living in the same environment
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a miúdo atopamos que a xente
que vive nesa contorna,
09:08
with the same amount of information,
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coa graos de información semellantes,
09:10
and half of them will be anxious about radiation
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a metade deles preocúpanse pola radiación
09:14
and half of them will ignore it.
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e a outra metade ignóraa.
09:17
Now, psychoanalysts know very well
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Os psicanalistas saben moi ben
09:20
that people surprisingly don't have
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que as persoas,
sorprendentemente, non teñen
09:22
passion for knowledge
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paixón polo coñecemento,
09:24
but passion for ignorance.
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senón pola ignorancia.
09:27
Now, what does that mean?
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E que significa isto?
09:29
Let's say when we are facing
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Poñamos que nos estamos enfrontando
09:30
a life-threatening illness,
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a unha enfermidade
que pon en perigo a nosa vida.
09:33
a lot of people don't want to know that.
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Moita xente non quere sabelo.
09:36
They'd rather prefer denying the illness,
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Prefiren negar a enfermidade,
09:40
which is why it's not so wise to inform them
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polo que non é prudente informalos
09:43
if they don't ask.
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se non preguntan.
09:45
Surprisingly, research shows that sometimes
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Sorprendentemente,
os estudos mostran que ás veces
09:47
people who deny their illness
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a xente que nega a súa enfermidade
09:49
live longer than those who are rationally choosing
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vive máis cós que escollen
de forma razoada
09:53
the best treatment.
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o mellor tratamento.
09:55
Now, this ignorance, however,
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Esta ignorancia, con todo,
09:58
is not very helpful on the level of the social.
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non axuda moito no nivel social.
10:02
When we are ignorant about where we are heading,
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Cando ignoramos
cara a onde nos diriximos,
10:06
a lot of social damage can be caused.
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pódese causar moito dano social.
10:10
Now, on top of facing ignorance,
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Ademais de enfrontarnos á ignorancia,
10:12
we are also facing today
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hoxe en día tamén nos enfrontamos
10:14
some kind of an obviousness.
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a unha especie de evidencia.
10:17
Now, it was French philosopher
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Foi un filósofo francés,
10:19
Louis Althusser who pointed out
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Louis Althusser quen sinalou
10:22
that ideology functions in such a way
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que a ideoloxía funciona dun modo
10:24
that it creates a veil of obviousness.
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que crea un veo de evidencia.
10:28
Before we do any social critique,
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Antes de facer calquera crítica social,
10:32
it is necessary really to lift that veil of obviousness
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4387
é necesario que levantemos ese veo
10:36
and to think through a little bit differently.
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3329
e pensemos detidamente un pouco distinto.
10:39
If we go back to this ideology
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2037
Se volvemos a esta ideoloxía
10:41
of individual, rational choice
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2531
da elección individual, racional,
10:44
we often embrace,
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632528
2328
que a miúdo aceptamos,
10:46
it's necessary precisely here
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634856
1980
cómpre precisamente aquí
10:48
to lift this obviousness
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636836
2329
levantar esa evidencia
10:51
and to think a little bit differently.
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639165
3131
e pensar un pouco dunha forma distinta.
10:54
Now for me, a question often is
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Considero que moitas veces a cuestión é
10:57
why we still embrace this idea of a self-made man
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por que seguimos a aceptar a idea
do home feito a si mesmo
11:01
on which capitalism relied from its beginning?
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3532
na que se baseou o capitalismo
dende os seus comezos?
11:05
Why do we think that we are really such masters
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2485
Por que pensamos que somos
ata tal punto donos
11:07
of our lives that we can rationally
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2825
das nosas vidas que podemos racionalmente
11:10
make the best ideal choices,
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2452
tomar as mellores decisións,
11:13
that we don't accept losses and risks?
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3229
sen aceptar perdas nin riscos?
11:16
And for me, it's very shocking to
see sometimes very poor people,
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3285
Para min, é moi chocante ver
as veces a xente moi pobre,
11:19
for example, not supporting the idea
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2344
por exemplo, que non apoia a idea
11:22
of the rich being taxed more.
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3618
de que aos ricos
cómpre cobrarlles máis impostos.
11:25
Quite often here they still identify
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2048
A miúdo aquí aínda se identifican
11:27
with a certain kind of a lottery mentality.
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2598
cunha especie de mentalidade de lotería.
11:30
Okay, maybe they don't think that they will make it
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678279
3283
Vale, ao mellor non pensan
que o van conseguir eles no futuro,
11:33
in the future, but maybe they think,
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681562
1402
pero se cadra pensan:
11:34
my son might become the next Bill Gates.
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3189
o meu fillo podería converterse
no próximo BIll Gates.
11:38
And who would want to tax one's son?
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3217
E quen quere que o seu propio fillo
pague máis impostos?
11:41
Or, a question for me is also,
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3830
Ou, outra pregunta para min tamén é,
11:45
why would people who have no health insurance
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por que os que non teñen seguro de saúde
11:47
not embrace universal healthcare?
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2981
non defenden a sanidade pública?
11:50
Sometimes they don't embrace it,
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1529
Ás veces non o fan,
11:52
again identifying with the idea of choice,
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2824
outra vez identificándose
coa idea de escoller,
11:54
but they have nothing to choose from.
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702914
2558
pero eles non teñen nada
entre o que escoller.
11:57
Now, Margaret Thatcher famously said
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4450
Unha frase célebre de Margaret Thatcher di
12:01
that there is nothing like a society.
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2632
que non hai sociedade.
12:04
Society doesn't exist, it is only individuals
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3780
A sociedade non existe, só os individuos
12:08
and their families.
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1796
e as súas familias.
12:10
Sadly, this ideology still functions very well,
246
718130
5133
Tristemente, esta ideoloxía
aínda funciona moi ben,
12:15
which is why people who are poor might feel
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723263
2284
e é a razón pola que os pobres poden
12:17
ashamed for their poverty.
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725547
1923
sentir vergoña da súa pobreza.
12:19
We might endlessly feel guilty that we are
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2262
Sentímonos culpables continuamente de
12:21
not making the right choices,
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2114
non estarmos a adoptar
as eleccións adecuadas,
12:23
and that's why we didn't succeed.
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2296
e por iso non triunfamos.
12:26
We are anxious that we are not good enough.
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3532
Preocúpanos non ser abondo bos.
12:29
That's why we work very hard,
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737674
1923
Por iso traballamos moi duro,
12:31
long hours at the workplace
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1541
moitas horas no traballo
12:33
and equally long hours on remaking ourselves.
255
741138
4438
e o mesmo número
de horas refacéndonos a nos mesmos.
12:37
Now, when we are anxious over choices,
256
745576
2413
Cando estamos ansiosos
polas nosas eleccións,
12:39
sometimes we easily give our power of choice away.
257
747989
4432
ás veces renunciamos
ao noso poder de elección.
12:44
We identify with the guru
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1796
Identificámonos co gurú
12:46
who tells us what to do,
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754217
1279
que nos di que facer,
12:47
self-help therapist,
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755496
2644
co terapeuta de autoaxuda,
12:50
or we embrace a totalitarian leader
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758140
2779
ou seguimos a un líder totalitario
12:52
who appears to have no doubts about choices,
262
760919
2787
que semella non ter dúbidas
á hora de elixir,
12:55
who sort of knows.
263
763706
2084
que parece saber.
12:57
Now, often people ask me,
264
765790
2776
A miúdo a xente pregúntame,
13:00
"What did you learn by studying choice?"
265
768566
2374
“Que aprendiches cando
estudaches elección?
13:02
And there is an important message that I did learn.
266
770940
3171
Aprendín unha mensaxe moi importante.
13:06
When thinking about choices,
267
774111
2487
Ao pensar nas miñas opcións,
13:08
I stopped taking choices too seriously, personally.
268
776598
4960
deixei de tomar demasiado en serio,
como algo persoal, as decisións.
13:13
First, I realized a lot of choice I make
269
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2622
Primeiro, decateime
de que moitas eleccións que fago
13:16
is not rational.
270
784180
1459
non son racionais.
13:17
It's linked to my unconscious,
271
785639
1904
Están ligadas ao meu subconsciente,
13:19
my guesses of what others are choosing,
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2194
ao que creo que os demais escollen,
13:21
or what is a socially embraced choice.
273
789737
3656
ou a que opción é a que promove
a sociedade.
13:25
I also embrace the idea
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2297
Tamén defendo a idea
13:27
that we should go beyond
275
795690
1640
de que deberiamos ir máis alá
13:29
thinking about individual choices,
276
797330
1924
de pensar en eleccións individuais,
13:31
that it's very important to rethink social choices,
277
799254
3656
de que é importante volver pensar
nas eleccións sociais,
13:34
since this ideology of individual
choice has pacified us.
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802910
3701
porque esta ideoloxía
das eleccións individuais amansounos.
13:38
It really prevented us to think about social change.
279
806611
3138
En realidade evitou que pensásemos
no cambio social.
13:41
We spend so much time
choosing things for ourselves
280
809749
3731
Pasamos moito tempo
elixindo cousas para nós mesmos
13:45
and barely reflect on
281
813480
1770
e apenas reflexionamos
13:47
communal choices we can make.
282
815250
2226
sobre as decisións comunais
que podemos tomar.
13:49
Now, we should not forget that choice
283
817476
1700
Non debemos esquecer que elixir
13:51
is always linked to change.
284
819176
2684
está sempre conectado co cambio.
13:53
We can make individual changes,
285
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1816
Podemos facer cambios individuais,
13:55
but we can make social changes.
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823676
2185
pero podemos facer cambios sociais.
13:57
We can choose to have more wolves.
287
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3766
Podemos escoller ter máis lobos.
14:01
We can choose to change our environment
288
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2767
Podemos elixir cambiar
o noso medio ambiente
14:04
to have more bees.
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832394
2430
para ter máis abellas.
14:06
We can choose to have different rating agencies.
290
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4286
Podemos escoller ter
axencias de cualificación diferentes
14:11
We can choose to control corporations
291
839110
2463
Podemos escoller controlar as corporacións
14:13
instead of allowing corporations to control us.
292
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3864
en vez de permitir
elas nos controlen a nós.
14:17
We have a possibility to make changes.
293
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3415
Temos a oportunidade de facer cambios.
14:20
Now, I started with a quote from Samuel Johnson,
294
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3278
Comecei cunha cita de Samuel Johnson,
14:24
who said that when we make choice in life,
295
852130
2729
que dixo que cando tomamos
unha decisión na nosa vida,
14:26
we shouldn't forget to live.
296
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2587
non deberíamos esquecer vivir.
14:29
Finally, you can see
297
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2227
Finalmente, como vedes,
14:31
I did have a choice
298
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1507
tiven a oportunidade
14:33
to choose one of the three quotes
299
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1287
de escoller entre as tres citas
14:34
with which I wanted to start my lecture.
300
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4024
coas que quixen comezar a miña charla.
14:38
I did have a choice,
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1899
Tiven elección,
14:40
such as nations, as people,
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igual que como nacións, como persoas,
14:42
we have choices too to rethink
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tamén temos opcións para repensar
14:44
in what kind of society we want to live in the future.
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en que tipo de sociedade
queremos vivir no futuro.
14:48
Thank you.
305
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2051
Moitas grazas.
14:50
(Applause)
306
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4230
(Aplausos)

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ABOUT THE SPEAKER
Renata Salecl - Theorist
Sociologist and philosopher Renata Salecl scrutinizes our individual and societal neuroses, and suggests ways out of our current paralysis.

Why you should listen

Why are we the way we are, as individuals and as larger societies? In her relentless effort to answer this question, theorist Renata Salecl mines law, sociology, criminology, philosophy, and psychoanalysis to arrive at some unsettling conclusions.

Salecl—who researches and teaches at universities in her native Slovenia, in New York, and in London—argues that the modern, capitalism-driven imperative to become masters of our own lives leads to personal and social paralysis. We are obsessed with the impossible ideal of perfection and with others’ regard for us to a point that's politically de-mobilizing: obsessed with the idea of personal betterment, we ignore social change. Constant anxiety, kept alive in more-or-less conscious ways by the political system and by the media, further numbs our social criticism. Many people opt to tune out and live in denial. These themes form the core of Salecl's most recent books, The Tyranny of Choice and On Anxiety.

More profile about the speaker
Renata Salecl | Speaker | TED.com

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