ABOUT THE SPEAKER
Tavi Gevinson - Blogger and fashion icon
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it.

Why you should listen

Born in April 1996, Tavi Gevinson started blogging at age eleven – then rapidly became a bona fide fashion icon. In 2009 she was featured on the cover of Pop magazine and was invited as a special guest to New York Fashion week. Her site for teenage girls, Rookie, broke the one-million page views within five days of launching in September 2011. She’s currently the editor-in-chief and founder of RookieMag.com and writes thestylerookie.com and has written for several publications including Harper's Bazaar, Jezebel, Lula, Pop, and GARAGE magazine.

More profile about the speaker
Tavi Gevinson | Speaker | TED.com
TEDxTeen

Tavi Gevinson: A teen just trying to figure it out

Tavi Gevinson: Tinejdžerica koja samo pokušava shvatiti

Filmed:
1,768,602 views

Petnaestogodišnja Tavi Gevinson imala je poteškoće u nalaženju snažnih ženskih, tinejdžerskih uzora – pa je izgradila prostor gdje bi se međusobno mogle naći. Na TEDxTeenu ilustrira kako razgovori na stranicama poput Rookija, njezinog naširoko popularnog mrežnog časopisa od i za tinejdžerice, stvaraju novo, nepokajničko, neizvjesno i vrlo složeno lice modernom feminizmu. (Snimano na TEDXTeen.)
- Blogger and fashion icon
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it. Full bio

Double-click the English transcript below to play the video.

00:16
FourČetiri yearsgodina agoprije todaydanas, exactlytočno, actuallyzapravo,
0
466
2097
Prije točno četiri godine
00:18
I startedpočeo a fashionmoda blogblog calledzvao StyleStil RookieNovak.
1
2563
3096
počela sam pisati modni blog Style Rookie.
00:21
Last SeptemberRujna of 2011, I startedpočeo an onlinena liniji magazinečasopis
2
5659
4120
U rujnu 2011., osnovala sam online časopis
00:25
for teenagetinejdžerski girlsdjevojke calledzvao RookiemagRookiemag.comcom.
3
9779
3875
za tinejdžerice, Rookiemag.com.
00:29
My name'sime je TaviTavi GevinsonGevinson, and
4
13654
4191
Zovem se Tavi Gevinson,
00:33
the titletitula of my talk is "Still FiguringFigurica It Out,"
5
17845
3140
a naslov mojeg govora je „Još shvaćajući“,
00:36
and the MSMS PaintBoja qualitykvaliteta of my slidesslajdova
6
20985
2247
a MS Bojanje-kvaliteta mojih slajdova
00:39
was a totalukupno creativekreativan decisionodluka in keepingčuvanje with today'sdanas je themetema,
7
23232
3312
je potpuno kreativna odluka u skladu s današnjom temom,
00:42
and has nothing to do with my inabilitynesposobnost
8
26544
1616
i nema ništa s mojom nesposobnošću
00:44
to use PowerPointPowerPoint. (LaughterSmijeh)
9
28160
3345
za rad u PowerPointu. (Smijeh)
00:47
So I editUredi this sitemjesto for teenagetinejdžerski girlsdjevojke. I'm a feministfeminista.
10
31505
4560
Uređujem ovaj site za tinejdžerice. Ja sam feministica.
00:51
I am kindljubazan of a poppop cultureKultura nerdglupan, and I think a lot about
11
36065
2871
. Na neki način sam štreber za pop kulturu i mnogo razmišljam o tome
00:54
what makesmarke a strongjak femaležena characterlik,
12
38936
2416
što čini snažan ženski karakter
00:57
and, you know, moviesfilmovi and TVTV showspokazuje,
13
41352
2088
i, znate, filmovi i TV programi
00:59
these things have influenceutjecaj. My ownvlastiti websiteweb stranica.
14
43440
4266
, te stvari utječu. Moj vlastiti website.
01:03
So I think the questionpitanje of what makesmarke a strongjak femaležena
15
47706
2791
I mislim kako pitanje o tome što čini snažan ženski
01:06
characterlik oftenčesto goeside misinterpretedpogrešno protumačio,
16
50497
2377
karakter često bude krivo protumačeno,
01:08
and insteadumjesto we get these two-dimensionaldvodimenzionalan superwomensuperwomen
17
52874
3293
i umjesto njega dobivamo dvodimenzionalne super žene
01:12
who maybe have one qualitykvaliteta that's playedigrao up a lot,
18
56167
3592
koje možda imaju jednu istaknutu kvalitetu
01:15
like a CatwomanCatwoman typetip,
19
59759
2593
kao što je tip Žene mačke,
01:18
or she playsigra her sexualityseksualnost up a lot,
20
62352
3878
ili ističe svoju seksualnost
01:22
and it's seenvidio as powervlast.
21
66230
1192
i na to se gleda kao na moć.
01:23
But they're not strongjak characterslikovi who happendogoditi se to be femaležena.
22
67422
3399
Ali one su snažni karakteri koji su slučajno žene.
01:26
They're completelypotpuno flatravan,
23
70821
1728
Potpuno su ravne
01:28
and they're basicallyu osnovi cardboardkartona characterslikovi.
24
72549
2484
i gotovo su kartonski likovi.
01:30
The problemproblem with this is that then
25
75033
1817
Problem je u tome što ljudi
01:32
people expectočekivati womenžene to be that easylako to understandrazumjeti,
26
76866
3846
onda očekuju da žene budu lake za shvatiti,
01:36
and womenžene are madlud at themselvesse
27
80712
2327
a žene se izluđuju
01:38
for not beingbiće that simplejednostavan,
28
83039
1342
jer nisu jednostavne,
01:40
when, in actualityaktualnosti, womenžene are complicatedsložen,
29
84381
2957
jer su, u stvarnosti, žene komplicirane,
01:43
womenžene are multifacetedvišestrukih -- not because womenžene are crazylud,
30
87338
3398
žene su mnogolike – ne zato što su žene lude,
01:46
but because people are crazylud,
31
90736
1752
već zato što su ljudi ludi,
01:48
and womenžene happendogoditi se to be people. (LaughterSmijeh)
32
92488
3662
a žene su slučajno ljudi. (Smijeh)
01:52
So the flawsmane are the keyključ.
33
96150
2270
Mane su ključ.
01:54
I'm not the first personosoba to say this.
34
98435
1843
Nisam prva osoba koja ovo govori.
01:56
What makesmarke a strongjak femaležena characterlik
35
100278
2048
Što čini snažan ženski karakter
01:58
is a characterlik who has weaknessesslabosti, who has flawsmane,
36
102326
4904
je karakter koji ima slabosti, koji ima mane,
02:03
who is maybe not immediatelyodmah likablesimpatični,
37
107230
1984
koji možda nije neposredno privlačan,
02:05
but eventuallyeventualno relatablerelatable.
38
109214
2462
ali s kojim se moguće povezati
02:07
I don't like to acknowledgepriznati a problemproblem
39
111676
1469
Ne volim obznaniti problem
02:09
withoutbez alsotakođer acknowledgingPriznajući those who work to fixpopraviti it,
40
113145
2666
bez da obznanim one koji rade na popravljanju istog
02:11
so just wanted to acknowledgepriznati showspokazuje like "MadLjuta MenLjudi,"
41
115811
3067
pa sam samo htjela priznati emisije kao „Momci s Madisona“,
02:14
moviesfilmovi like "BridesmaidsDjeveruše," whosečije femaležena characterslikovi
42
118878
2880
filmove poput „Djeveruše“, čiji su ženski likovi
02:17
or protagonistsprotagonisti are complexkompleks, multifacetedvišestrukih.
43
121758
4131
i protagonisti složeni i mnogoliki.
02:21
LenaLena DunhamDunham, who'stko je on here, her showpokazati on HBOHBO
44
125889
4216
Lena Dunham, koja je ovdje, njezin šou na HBOu
02:26
that premierspremijera nextSljedeći monthmjesec, "GirlsDjevojke,"
45
130105
2191
koji će biti premijerno prikazan sljedeći mjesec, „Djevojke“,
02:28
she said she wanted to startpočetak it because she feltosjećala that
46
132296
2517
ona je rekla kako ga je započela jer je osjećala
02:30
everysvaki womanžena she knewznao was just a bundlepaket of contradictionskontradikcije,
47
134813
2988
da je svaka žena koju poznaje gomila kontradikcija,
02:33
and that feelsosjeća accuratetočan for all people,
48
137801
2208
i to se čini točnim za sve ljude,
02:35
but you don't see womenžene representedzastupljeni like that as much.
49
140009
2664
ali ne vidite često da se žene takvima predstavlja.
02:38
CongratsČestitam, guys. (LaughsSmijeh)
50
142673
3584
Čestitke, dečki. (Smijeh)
02:42
But I don't feel that — I still feel that there are some typesvrste
51
146257
3703
Ali ja ne mislim tako – još uvijek mislim da postoje tipovi
02:45
of womenžene who are not representedzastupljeni that way,
52
149960
2536
žena koji nisu predstavljeni,
02:48
and one groupskupina that we'lldobro focusfokus on todaydanas are teenstinejdžeri,
53
152496
2456
a grupa na koju ćemo se danas usredotočiti su tinejdžeri,
02:50
because I think teenagerstinejdžeri are especiallyposebno contradictorykontradiktornih
54
154952
3280
jer mislim da su tinejdžerice posebno kontradiktorne
02:54
and still figuringfiguring it out,
55
158232
3040
i još shvaćaju,
02:57
and in the '90s there was "FreaksNakaze and GeeksŠtreberi"
56
161272
3349
a u 90ima postojali su „Freaks and Geeks“
03:00
and "My So-CalledTakozvani Life," and theirnjihov characterslikovi,
57
164621
2779
] te „I to mi je neki život“, a njihovi likovi,
03:03
LindsayLindsay WeirBrana and AngelaAngela ChaseChase,
58
167400
2656
Lindsay Weir i Angela Chase,
03:05
I mean, the wholečitav premisepretpostavka of the showspokazuje
59
170056
2688
mislim, cijela premisa serija
03:08
were just them tryingtežak to figurelik themselvesse out, basicallyu osnovi,
60
172744
3446
bila je u tome da se one pokušavaju shvatiti, u osnovi,
03:12
but those showspokazuje only lastedTrajalo je a seasonsezona eachsvaki,
61
176190
3098
ali te su serije trajale po sezonu svaka.
03:15
and I haven'tnisu really seenvidio anything like that on TVTV sinceod.
62
179288
4962
i od tada nisam vidjela ništa slično na TVu.
03:20
So this is a scientificznanstvena diagramdijagram of my brainmozak — (LaughterSmijeh) —
63
184250
6386
I ovo je znanstveni dijagram moga mozga – (Smijeh) –
03:26
around the time when I was,
64
190636
1457
u vrijeme kada sam imala,
03:28
when I startedpočeo watchinggledanje those TVTV showspokazuje.
65
192108
2642
kada sam počela gledati te serije.
03:30
I was endingzavršni middlesrednji schoolškola, startingpolazeći highvisok schoolškola --
66
194750
2195
Završavala sam osnovnu školu, počinjala sam srednju.
03:32
I'm a sophomorestudent druge godine now —
67
196945
2264
Sada sam druga godina,
03:35
and I was tryingtežak to reconcilepomiriti
68
199209
2756
i dok sam se pokušavala izmiriti
03:37
all of these differencesRazlike that you're told you can't be
69
201965
2659
sa svim tim razlikama za koje ti kažu da ne možeš biti
03:40
when you're growingrastući up as a girldjevojka.
70
204624
1347
kada odrastaš kao djevojčica.
03:41
You can't be smartpametan and prettyprilično.
71
205971
2620
Ne možeš biti pametna i lijepa.
03:44
You can't be a feministfeminista who'stko je alsotakođer interestedzainteresiran in fashionmoda.
72
208591
2823
Ne možeš biti feministica koja je zainteresirana za modu.
03:47
You can't carebriga about clothesodjeća if it's not for the sakesake
73
211414
3894
Ne može ti biti stalo do odjeće ako to nije zbog mišljenja
03:51
of what other people, usuallyobično menmuškarci, will think of you.
74
215308
3033
drugih, obično muškaraca.
03:54
So I was tryingtežak to figurelik all that out,
75
218341
2971
Pa sam to pokušavala shvatiti,
03:57
and I feltosjećala a little confusedzbunjen,
76
221312
3301
i osjećala sam se zbunjenom,
04:00
and I said so on my blogblog,
77
224613
1742
i to sam rekla na svom blogu,
04:02
and I said that I wanted to startpočetak
78
226355
4185
, i rekla sam da želim osnovati
04:06
a websiteweb stranica for teenagetinejdžerski girlsdjevojke
79
230540
2504
website za tinejdžerice
04:08
that was not this kindljubazan of one-dimensionaljednodimenzionalni
80
233044
3438
koji nije od vrste takvih koji opunomoćavaju
04:12
strongjak characterlik empowermentosnaživanje thing
81
236482
2704
plošne snažne karaktere,
04:15
because I think one thing that can be very alienatingotuđuje
82
239186
2990
jer mislim da jedna stvar koja može biti vrlo otuđujuća
04:18
about a misconceptionpogrešno shvaćanje of feminismfeminizam is that
83
242176
2632
u lošoj interpretaciji feminizma je da
04:20
girlsdjevojke then think that to be a feministfeminista, they have to liveživjeti up to
84
244808
3595
djevojke misle da, ako žele biti feministice, moraju biti savršeno
04:24
beingbiće perfectlysavršeno consistentdosljedan in your beliefsvjerovanja,
85
248403
2491
dosljedne u svojim uvjerenjima,
04:26
never beingbiće insecurenesiguran, never havingima doubtssumnje,
86
250894
3411
nikada nesigurne, bez sumnji,
04:30
havingima all of the answersodgovori. And this is not truepravi,
87
254305
2902
imajući sve odgovore. A to nije istina
04:33
and, actuallyzapravo, reconcilingusklađivanja all the contradictionskontradikcije I was feelingosjećaj
88
257207
4053
istina i, zapravo, pomirba svih proturječja koja sam osjećala
04:37
becamepostao easierlakše oncejednom I understoodrazumjeti that feminismfeminizam
89
261260
3743
postala je jednostavnija kada sam shvatila da feminizam
04:40
was not a rulebookPravilnik but a discussionrasprava,
90
265019
2187
nije knjiga pravila, već rasprava,
04:43
a conversationrazgovor, a processpostupak,
91
267206
2124
razgovor, proces
04:45
and this is a spreadširenje from a zinezine that I madenapravljen last yeargodina
92
269330
3171
i to je stranica iz magazina kojeg sam napravila prošle godine
04:48
when I -- I mean, I think I've let myselfsebe go a bitbit
93
272501
3350
kada sam, mislim, mislim da sam se malo opustila
04:51
on the illustrationilustracija frontispred sinceod.
94
275851
2103
na ilustracijskoj fronti od tada.
04:53
But, yeah.
95
277954
3974
Ali da.
04:57
So I said on my blogblog that I wanted to startpočetak this publicationobjavljivanje
96
281944
4399
Pa sam rekla na svom blogu da želim početi s tom publikacijom
05:02
for teenagetinejdžerski girlsdjevojke and askpitati people to submitpodnijeti
97
286343
2489
za tinejdžerice i pitala sam ljude da prilože
05:04
theirnjihov writingpisanje, theirnjihov photographyfotografija, whateveršto god,
98
288832
2105
svoje tekstove, fotografije, bilo što,
05:06
to be a memberčlan of our staffosoblje.
99
290952
1651
da bi postali članovi osoblja.
05:08
I got about 3,000 emailse-mail.
100
292603
2924
Dobila sam oko 3 000 mailova.
05:11
My editorialUvodnik directordirektor and I wentotišao throughkroz them and
101
295527
2672
Moj urednik i ja smo prošli kroz njih i
05:14
put togetherzajedno a staffosoblje of people,
102
298199
3003
skupili osoblje,
05:17
and we launchedpokrenut last SeptemberRujna.
103
301202
2600
i pokrenuli smo se prošlog rujna.
05:19
And this is an excerptizvadak iz from my first editor'surednika letterpismo,
104
303802
2355
I ovo je izvod iz mog prvog uvodničkog pisma,
05:22
where I say that RookieNovak, we don't have all the answersodgovori,
105
306157
3354
gdje kažem kako na Rookiju nemamo sve odgovore,
05:25
we're still figuringfiguring it out too, but the pointtočka is not to
106
309511
2729
da i mi još shvaćamo, ali bit nije u tome
05:28
give girlsdjevojke the answersodgovori, and not even give them permissiondopuštenje
107
312240
3959
da djevojkama damo odgovore, ni da im damo dopuštenje
05:32
to find the answersodgovori themselvesse,
108
316199
2574
da ih nađu same,
05:34
but hopefullynadajmo se inspirenadahnuti them to understandrazumjeti that
109
318773
2168
već da shvate kako si
05:36
they can give themselvesse that permissiondopuštenje,
110
320941
1723
same mogu dati to dopuštenje,
05:38
they can askpitati theirnjihov ownvlastiti questionspitanja, find theirnjihov ownvlastiti answersodgovori,
111
322664
2884
da mogu pitati vlastita pitanja,
05:41
all of that, and RookieNovak, I think we'veimamo been tryingtežak to make it
112
325548
2751
naći svoje odgovore, sve to, a Rookie, mislim mi smo se trudili
05:44
a nicelijepo placemjesto for all of that to be figuredshvaćen out.
113
328299
5343
stvoriti lijepo mjesto gdje bi se sve to moglo shvatiti.
05:49
So I'm not sayingizreka, "Be like us,"
114
333642
1935
I zato ne kažem, „Budite kao mi,“
05:51
and "We're perfectsavršen roleuloga modelsmodeli," because we're not,
115
335577
2368
i „Mi smo savršeni uzori“, jer nismo,
05:53
but we just want to help representpredstavljati girlsdjevojke
116
337945
5112
ali samo želimo pomoći predstavljanju djevojaka
05:58
in a way that showspokazuje those differentdrugačiji dimensionsdimenzije.
117
343057
3021
na način koji pokazuje te različite dimenzije.
06:01
I mean, we have articlesčlanci calledzvao
118
346078
3794
Mislim, imamo članak s naslovom
06:05
"On TakingUzimanje YourselfSebe SeriouslyOzbiljno: How to Not CareZanima me What People Think of You,"
119
349872
3182
„O shvaćanju sebe ozbiljno: Kako da vam ne bude stalo do toga što drugi misle o vama“,
06:08
but we alsotakođer have articlesčlanci like,
120
353054
1967
ali imamo i članke kao,
06:10
oopsUps -- I'm figuringfiguring it out!
121
355021
3961
ups, još shvaćam!
06:14
HaHa haha. (LaughterSmijeh)
122
358982
2526
Ha ha. (Smijeh)
06:17
If you use that, you can get away with anything.
123
361508
3798
Ako to koristiš, možeš se izvući iz svega.
06:21
We alsotakođer have articlesčlanci calledzvao
124
365306
1191
Također imamo članke kao što je
06:22
"How to Look Like You Weren'tNisu bili Just CryingPlakati in LessManje than FivePet MinutesMinuta."
125
366497
3506
„Kako izgledati kao da nisi plakala prije manje od pet minuta“.
06:25
So all of that beingbiće said, I still really appreciatecijeniti
126
370003
3033
Kada je sve rečeno, zaista cijenim
06:28
those characterslikovi in moviesfilmovi and
127
373036
3967
one likove u filmovima i
06:32
articlesčlanci like that on our sitemjesto,
128
377003
1813
člancima kao što su oni na našem siteu,
06:34
that aren'tnisu just about beingbiće totallypotpuno powerfulsnažan,
129
378816
3243
oni nisu samo moćni,
06:37
maybe findingnalaz your acceptanceprihvaćanje with yourselfsami
130
382059
3050
možda pronalazeći prihvaćanje same sebe
06:41
and self-esteemsamopoštovanje and your flawsmane and how you acceptprihvatiti those.
131
385109
5559
i samopouzdanja i svojih mana te kako njih prihvaćaš.
06:46
So what I you to take away from my talk,
132
390668
3618
Ono što želim da ponesete od ovog govora,
06:50
the lessonlekcija of all of this, is to just be StevieStevie NicksNicks.
133
394286
4222
naučeno od svega ovoga jest samo biti Stevie Nicks.
06:54
Like, that's all you have to do. (LaughterSmijeh)
134
398508
3374
To je sve što morate učiniti. (Smijeh)
06:57
Because my favoriteljubimac thing about her,
135
401882
2879
Jer je moja omiljena stvar kod nje,
07:00
other than, like, everything, is that
136
404761
3060
osim svega, jest to
07:03
she is very -- has always been
137
407821
2408
da je vrlo – uvijek bila
07:06
unapologeticallyunapologetically presentpredstaviti on stagefaza,
138
410229
2905
nepokorno prisutna na pozornici,
07:09
and unapologeticunapologetic about her flawsmane
139
413134
2807
nepokorna u svojim manama
07:11
and about reconcilingusklađivanja all of her contradictorykontradiktornih feelingsosjećaji
140
415941
4138
i pomirena sa svojim kontradiktornim osjećajima
07:15
and she makesmarke you listen to them and think about them,
141
420079
3592
i ona te prisiljava da ih slušaš i razmišljaš o njima,
07:19
and yeah, so please be StevieStevie NicksNicks.
142
423671
1382
i da, molim vas, budite Stevie Nicks.
07:20
Thank you. (ApplausePljesak)
143
425053
5098
Hvala vam. (Pljesak)
Translated by Katarina Smetko
Reviewed by Ivan Stamenkovic

▲Back to top

ABOUT THE SPEAKER
Tavi Gevinson - Blogger and fashion icon
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it.

Why you should listen

Born in April 1996, Tavi Gevinson started blogging at age eleven – then rapidly became a bona fide fashion icon. In 2009 she was featured on the cover of Pop magazine and was invited as a special guest to New York Fashion week. Her site for teenage girls, Rookie, broke the one-million page views within five days of launching in September 2011. She’s currently the editor-in-chief and founder of RookieMag.com and writes thestylerookie.com and has written for several publications including Harper's Bazaar, Jezebel, Lula, Pop, and GARAGE magazine.

More profile about the speaker
Tavi Gevinson | Speaker | TED.com

Data provided by TED.

This site was created in May 2015 and the last update was on January 12, 2020. It will no longer be updated.

We are currently creating a new site called "eng.lish.video" and would be grateful if you could access it.

If you have any questions or suggestions, please feel free to write comments in your language on the contact form.

Privacy Policy

Developer's Blog

Buy Me A Coffee