TEDxWinnipeg
Jeff Hancock: The future of lying
Džef Henkok (Jeff Hancock): Budućnost laganja
Filmed:
Readability: 3.3
1,347,124 views
Ko još nije poslao poruku govoreći: "Na putu sam", kada to nije bilo istinito, ili malčice doterao istinu na svom internet profilu za zabavljanje? Ali Džef Henkok ne misli da anonimnost interneta podstiče neiskrenost. Zapravo, on kaže da nas mogućnost pretraživanja i trajnost podataka na internetu može čak i održavati iskrenim.
Jeff Hancock - Psychologist
Jeff Hancock studies how we interact by email, text message and social media blips, seeking to understand how technology mediates communication. Full bio
Jeff Hancock studies how we interact by email, text message and social media blips, seeking to understand how technology mediates communication. Full bio
Double-click the English transcript below to play the video.
00:16
Let me tell you, it has been a fantastic month for deception.
0
381
3713
Dozvolite da vam ispričam,
ovo je bio fantastičan mesec za prevare.
ovo je bio fantastičan mesec za prevare.
00:19
And I'm not even talking about the American presidential race. (Laughter)
1
4094
4253
A čak ni ne mislim na kampanju
za američke predsedničke izbore. (Smeh)
za američke predsedničke izbore. (Smeh)
Imamo poznatog novinara
koji je uhvaćen zbog plagijata,
koji je uhvaćen zbog plagijata,
00:24
We have a high-profile journalist caught for plagiarism,
2
8347
4335
00:28
a young superstar writer whose book involves
3
12682
2932
mladog pisca, super zvezdu,
čija knjiga sadrži
čija knjiga sadrži
00:31
so many made up quotes that they've pulled it from the shelves;
4
15614
3305
toliko izmišljenih citata
da je povučena iz prodaje;
da je povučena iz prodaje;
00:34
a New York Times exposé on fake book reviews.
5
18919
2598
ekspoze u Njujork Tajmsu
o lažnim recenzijama.
o lažnim recenzijama.
00:37
It's been fantastic.
6
21517
1409
Bilo je fantastično.
00:38
Now, of course, not all deception hits the news.
7
22926
3851
Naravno, ne dospevaju sve prevare u vesti.
00:42
Much of the deception is everyday. In fact, a lot of research
8
26777
3679
Mnogo je svakodnevnih prevara.
Zapravo, veliki broj istraživanja ukazuje
00:46
shows that we all lie once or twice a day, as Dave suggested.
9
30456
4331
da svi mi slažemo jednom
ili dva puta dnevno, kako Dejv iznosi.
ili dva puta dnevno, kako Dejv iznosi.
Sada je oko 6:30, što znači
da je većina nas verovatno već slagala.
da je većina nas verovatno već slagala.
00:50
So it's about 6:30 now, suggests that most of us should have lied.
10
34787
2933
00:53
Let's take a look at Winnipeg. How many of you,
11
37720
1900
Hajde da pogledamo Vinipeg.
Koliko vas je u poslednjih 24 sata
- prisetite se -
- prisetite se -
00:55
in the last 24 hours -- think back -- have told a little fib,
12
39620
2927
izrekla malu ili veliku neistinu?
Koliko vas je izreklo malu laž?
Koliko vas je izreklo malu laž?
00:58
or a big one? How many have told a little lie out there?
13
42547
3551
01:01
All right, good. These are all the liars.
14
46098
1904
U redu. Svi ovi su lažovi.
Obratite pažnju na njih. (Smeh)
Obratite pažnju na njih. (Smeh)
01:03
Make sure you pay attention to them. (Laughter)
15
48002
3293
Ne, to je izgledalo u redu,
skoro dve trećine vas.
skoro dve trećine vas.
01:07
No, that looked good, it was about two thirds of you.
16
51295
2146
01:09
The other third didn't lie, or perhaps forgot,
17
53441
2852
Preostala trećina nije lagala,
ili je možda zaboravila da jeste,
ili je možda zaboravila da jeste,
01:12
or you're lying to me about your lying, which is very,
18
56293
2660
ili lažete mene o svom laganju,
što je vrlo, vrlo nepošteno. (Smeh)
01:14
very devious. (Laughter) This fits with a lot of the research,
19
58953
4050
To se poklapa sa mnogim istraživanjima
01:18
which suggests that lying is very pervasive.
20
63003
3354
koja ukazuju da je laganje
široko rasprostranjeno.
široko rasprostranjeno.
Ta rasprostranjenost,
zajedno sa suštinom onoga
zajedno sa suštinom onoga
01:22
It's this pervasiveness, combined with the centrality
21
66357
3961
što nas čini ljudskim bićem,
činjenica da možemo da kažemo istinu
činjenica da možemo da kažemo istinu
01:26
to what it means to be a human, the fact that we can
22
70318
2440
01:28
tell the truth or make something up,
23
72758
1880
ili da nešto izmislimo,
fascinirala je ljude kroz istoriju.
fascinirala je ljude kroz istoriju.
01:30
that has fascinated people throughout history.
24
74638
2851
01:33
Here we have Diogenes with his lantern.
25
77489
2629
Ovde imamo Diogena sa njegovom lampom.
01:36
Does anybody know what he was looking for?
26
80118
2680
Da li neko zna šta je on tražio?
Jednog jedinog poštenog čoveka,
Jednog jedinog poštenog čoveka,
01:38
A single honest man, and he died without finding one
27
82798
3784
i umro je, a nije našao
nijednog takvog u Grčkoj u to vreme.
nijednog takvog u Grčkoj u to vreme.
01:42
back in Greece. And we have Confucius in the East
28
86582
3017
Imamo i Konfučija na Dalekom Istoku,
koji se bavio iskrenošću,
koji se bavio iskrenošću,
01:45
who was really concerned with sincerity,
29
89599
2377
01:47
not only that you walked the walk or talked the talk,
30
91976
3084
ne samo da ste bili dosledni
u onome što pričate i radite,
u onome što pričate i radite,
01:50
but that you believed in what you were doing.
31
95060
3154
već da ste verovali u to šta ste radili,
verovali u svoje principe.
verovali u svoje principe.
01:54
You believed in your principles.
32
98214
2006
01:56
Now my first professional encounter with deception
33
100220
2931
Moj prvi profesionalni susret sa prevarom
01:59
is a little bit later than these guys, a couple thousand years.
34
103151
3463
je bio nešto kasnije od ove dvojice,
nekoliko hiljada godina kasnije.
nekoliko hiljada godina kasnije.
02:02
I was a customs officer for Canada back in the mid-'90s.
35
106614
3799
Radio sam kao kanadski carinik
sredinom 90-tih godina.
sredinom 90-tih godina.
02:06
Yeah. I was defending Canada's borders.
36
110413
2826
Da. Branio sam kanadske granice.
02:09
You may think that's a weapon right there. In fact,
37
113239
3782
Možete pomisliti da je to tu oružje.
U stvari, to je pečat.
U stvari, to je pečat.
02:12
that's a stamp. I used a stamp to defend Canada's borders. (Laughter)
38
117021
5030
Branio sam
kanadske granice pečatom. (Smeh)
kanadske granice pečatom. (Smeh)
02:17
Very Canadian of me. I learned a lot about deception
39
122051
3537
Pravi Kanađanin.
Puno sam naučio o prevarama
dok sam vršio svoju dužnost na carini,
dok sam vršio svoju dužnost na carini,
02:21
while doing my duty here in customs,
40
125588
3055
a jedno je da je većina onoga
što sam mislio da znam o prevarama
što sam mislio da znam o prevarama
02:24
one of which was that most of what I thought I knew about deception was wrong,
41
128643
2884
bilo pogrešno,
i večeras ću vam reći nešto od toga.
i večeras ću vam reći nešto od toga.
02:27
and I'll tell you about some of that tonight.
42
131527
1752
02:29
But even since just 1995, '96, the way we communicate
43
133279
4074
Čak se i način na koji komuniciramo
od te 1995., 1996. godine
od te 1995., 1996. godine
potpuno promenio.
02:33
has been completely transformed. We email, we text,
44
137353
3297
Sada koristimo imejl, SMS,
Skajp, Fejsbuk. Potpuno ludilo.
Skajp, Fejsbuk. Potpuno ludilo.
02:36
we skype, we Facebook. It's insane.
45
140650
2613
02:39
Almost every aspect of human communication's been changed,
46
143263
3261
Gotovo svaki aspekt ljudske komunikacije
se promenio,
se promenio,
02:42
and of course that's had an impact on deception.
47
146524
2560
i naravno, to je imalo uticaja na obmane.
02:44
Let me tell you a little bit about a couple of new deceptions
48
149084
2583
Dozvolite da vam ispričam ponešto
o novim vrstama prevara
koje smo pratili i zabeležiili.
koje smo pratili i zabeležiili.
02:47
we've been tracking and documenting.
49
151667
2376
02:49
They're called the Butler, the Sock Puppet
50
154043
4244
Nazvani su Batler, Marioneta
i Kineska mornarica.
i Kineska mornarica.
02:54
and the Chinese Water Army.
51
158287
2081
Pomalo zvuči kao čudna knjiga,
02:56
It sounds a little bit like a weird book,
52
160368
1897
02:58
but actually they're all new types of lies.
53
162265
2133
ali to su zapravo sve nove vrste laži.
03:00
Let's start with the Butlers. Here's an example of one:
54
164398
3045
Počnimo sa Batlerima.
Evo jednog primera:
Evo jednog primera:
03:03
"On my way." Anybody ever written, "On my way?"
55
167443
3113
"Na putu sam." Da li je ikad
iko napisao: "Na putu sam?"
iko napisao: "Na putu sam?"
03:06
Then you've also lied. (Laughter)
56
170556
3763
Onda ste takođe slagali. (Smeh)
03:10
We're never on our way. We're thinking about going on our way.
57
174319
4197
Nikada nismo na putu.
Razmišljamo o tome da krenemo.
Razmišljamo o tome da krenemo.
03:14
Here's another one: "Sorry I didn't respond to you earlier.
58
178516
2763
Evo još jedne: "Izvini što nisam
ranije odgovorio. Crkla mi je baterija."
ranije odgovorio. Crkla mi je baterija."
03:17
My battery was dead." Your battery wasn't dead.
59
181279
1965
Baterija vam nije crkla.
Niste bili van dometa.
Niste bili van dometa.
03:19
You weren't in a dead zone.
60
183244
1876
03:21
You just didn't want to respond to that person that time.
61
185120
1953
Samo niste tada hteli
da odgovorite toj osobi.
da odgovorite toj osobi.
03:22
Here's the last one: You're talking to somebody,
62
187073
1797
Evo poslednje: pričate sa nekim i kažete:
"Izvini, imam posla, moram da idem."
"Izvini, imam posla, moram da idem."
03:24
and you say, "Sorry, got work, gotta go."
63
188870
2490
03:27
But really, you're just bored. You want to talk to somebody else.
64
191360
3797
Ali vam je u stvari samo dosadno.
Želite da pričate s nekim drugim.
Želite da pričate s nekim drugim.
Svaka od ovih laži
govori o odnosu koji imate,
govori o odnosu koji imate,
03:31
Each of these is about a relationship,
65
195157
2416
03:33
and this is a 24/7 connected world. Once you get my cell phone number,
66
197573
4405
a ovo je svet
u kojem smo povezani stalno.
u kojem smo povezani stalno.
Kada jednom nabavite broj
mog mobilnog telefona,
mog mobilnog telefona,
03:37
you can literally be in touch with me 24 hours a day.
67
201978
2965
možete bukvalno da budete
u kontaktu sa mnom 24 časa dnevno.
u kontaktu sa mnom 24 časa dnevno.
03:40
And so these lies are being used by people
68
204943
2369
Dakle, ove laži ljudi koriste
kako bi stvorili tampon zonu,
kako bi stvorili tampon zonu,
03:43
to create a buffer, like the butler used to do,
69
207312
2826
kao što je batler nekada bio
između nas i svih ostalih.
između nas i svih ostalih.
03:46
between us and the connections to everybody else.
70
210138
3407
No one su veoma posebne.
03:49
But they're very special. They use ambiguity
71
213545
1707
Koriste dvosmislenost
koja proističe iz korišćenja tehnologije.
koja proističe iz korišćenja tehnologije.
03:51
that comes from using technology. You don't know
72
215252
2061
03:53
where I am or what I'm doing or who I'm with.
73
217313
2948
Ne znaš gde sam, šta radim, sa kim sam.
03:56
And they're aimed at protecting the relationships.
74
220261
2491
I usmerene su na očuvanje veza.
Nije stvar u tome da su ljudi kreteni.
Nije stvar u tome da su ljudi kreteni.
03:58
These aren't just people being jerks. These are people
75
222752
2581
Oni govore: "Slušaj,
ne želim sada da pričam sa tobom"
ne želim sada da pričam sa tobom"
04:01
that are saying, look, I don't want to talk to you now,
76
225333
2376
ili "Nisam hteo da pričam sa tobom onda,
04:03
or I didn't want to talk to you then, but I still care about you.
77
227709
2424
ali mi je i dalje stalo do tebe.
Naš odnos je i dalje važan".
Naš odnos je i dalje važan".
04:06
Our relationship is still important.
78
230133
2400
04:08
Now, the Sock Puppet, on the other hand,
79
232533
1514
Sa druge strane,
Marioneta je potpuno drugačija.
Marioneta je potpuno drugačija.
04:09
is a totally different animal. The sock puppet isn't
80
234047
2343
Tu se ne radi o dvosmislenosti
samoj po sebi.
samoj po sebi.
04:12
about ambiguity, per se. It's about identity.
81
236390
3065
Radi se o identitetu.
04:15
Let me give you a very recent example,
82
239455
2002
Daću vam jedan svež primer,
od prošle nedelje.
od prošle nedelje.
04:17
as in, like, last week.
83
241457
1514
04:18
Here's R.J. Ellory, best-seller author in Britain.
84
242971
3268
Evo R. Dž. Elerija,
autora bestselera u Velikoj Britaniji.
autora bestselera u Velikoj Britaniji.
04:22
Here's one of his bestselling books.
85
246239
2020
Evo jedne od njegovih
najprodavanijih knjiga.
najprodavanijih knjiga.
04:24
Here's a reviewer online, on Amazon.
86
248259
3413
Evo onlajn kritike, na Amazonu.
04:27
My favorite, by Nicodemus Jones, is,
87
251672
2657
Moja omiljena,
od autora Nikodemusa Džounsa, je:
od autora Nikodemusa Džounsa, je:
04:30
"Whatever else it might do, it will touch your soul."
88
254329
3808
"Kakav god efekat da ostavi,
svakako će vam dotaći dušu".
svakako će vam dotaći dušu".
04:34
And of course, you might suspect
89
258137
1403
I naravno, možete već pretpostaviti,
04:35
that Nicodemus Jones is R.J. Ellory.
90
259540
2627
Nikodemus Džous je R. Dž. Eleri.
04:38
He wrote very, very positive reviews about himself. Surprise, surprise.
91
262167
4687
Napisao je veoma, veoma pozitivne kritike
samome sebi. Gle iznenađenja.
samome sebi. Gle iznenađenja.
04:42
Now this Sock Puppet stuff isn't actually that new.
92
266854
3260
Ova prevara, Marioneta,
zapravo nije toliko nova.
zapravo nije toliko nova.
04:46
Walt Whitman also did this back in the day,
93
270114
3167
Volt Vitman je takođe ovo radio
nekada davno,
nekada davno,
04:49
before there was Internet technology. Sock Puppet
94
273281
3055
pre nego što je postojala
internet tehnologija.
internet tehnologija.
Marioneta postaje zanimljiva
kada dođemo do većih razmera,
kada dođemo do većih razmera,
04:52
becomes interesting when we get to scale,
95
276336
2768
04:55
which is the domain of the Chinese Water Army.
96
279104
2518
što je domen Kineske mornarice.
04:57
Chinese Water Army refers to thousands of people
97
281622
2436
Odnosi se na hiljade ljudi u Kini koji su
slabo plaćeni za kreiranje sadržaja.
slabo plaćeni za kreiranje sadržaja.
04:59
in China that are paid small amounts of money
98
284058
3048
05:03
to produce content. It could be reviews. It could be
99
287106
3034
To mogu biti kritike,
to može biti propaganda.
to može biti propaganda.
05:06
propaganda. The government hires these people,
100
290140
2559
Vlada zapošljava ove ljude,
kompanije ih zapošljavaju, posvuda.
kompanije ih zapošljavaju, posvuda.
05:08
companies hire them, all over the place.
101
292699
2628
05:11
In North America, we call this Astroturfing,
102
295327
3617
U Severnoj Americi,
mi to nazivamo astroturfingom.
mi to nazivamo astroturfingom.
05:14
and Astroturfing is very common now. There's a lot of concerns about it.
103
298944
3438
To je sada veoma učestalo
i mnogi se brinu oko toga.
i mnogi se brinu oko toga.
05:18
We see this especially with product reviews, book reviews,
104
302382
3227
Ovo vidimo naročito u ocenama proizvoda,
književnim kritikama,
književnim kritikama,
05:21
everything from hotels to whether that toaster is a good toaster or not.
105
305609
4795
svuda od hotela do toga
da li je neki toster dobar ili nije.
da li je neki toster dobar ili nije.
05:26
Now, looking at these three reviews, or these three types of deception,
106
310404
3918
Posmatrajući ove tri kritike
ili tri tipa prevare,
ili tri tipa prevare,
05:30
you might think, wow, the Internet is really making us
107
314322
2737
možete pomisliti, internet nas zaista
pretvara u obmanjujuću vrstu,
pretvara u obmanjujuću vrstu,
05:32
a deceptive species, especially when you think about
108
317059
3209
naročito kada pomislite na astroturfing,
05:36
the Astroturfing, where we can see deception brought up to scale.
109
320268
4602
kada vidimo obmanu tako velikih razmera.
05:40
But actually, what I've been finding is very different from that.
110
324870
4738
Ali u stvari, ono što sam ja pronalazio
je veoma drugačije od toga.
je veoma drugačije od toga.
05:45
Now, let's put aside the online anonymous sex chatrooms,
111
329608
3249
Hajde sad da ostavimo po strani
onlajn anonimno seks četovanje,
onlajn anonimno seks četovanje,
05:48
which I'm sure none of you have been in.
112
332857
1899
za šta sam siguran
da niko od vas nije iskusio.
da niko od vas nije iskusio.
05:50
I can assure you there's deception there.
113
334756
2329
Uveravam vas da tu ima obmana.
05:52
And let's put aside the Nigerian prince who's emailed you
114
337085
2709
I hajde da ostavimo po strani
nigerijskog princa
nigerijskog princa
koji vam je poslao imejl
da iznesete 43 miliona iz zemlje. (Smeh)
da iznesete 43 miliona iz zemlje. (Smeh)
05:55
about getting the 43 million out of the country. (Laughter)
115
339794
3228
05:58
Let's forget about that guy, too.
116
343022
1680
Zaboravimo i na tog tipa.
06:00
Let's focus on the conversations between our friends
117
344702
2944
Fokusirajmo se na svoje razgovore
sa prijateljima, porodicom,
sa prijateljima, porodicom,
06:03
and our family and our coworkers and our loved ones.
118
347646
2147
kolegama na poslu i svojim voljenima.
06:05
Those are the conversations that really matter.
119
349793
2408
To su razgovori koji su zaista bitni.
06:08
What does technology do to deception with those folks?
120
352201
4240
Šta tehnologija
radi sa obmanom kod ovih ljudi?
radi sa obmanom kod ovih ljudi?
06:12
Here's a couple of studies. One of the studies we do
121
356441
3075
Evo nekoliko istraživanja.
Neke od studija koje vršimo
Neke od studija koje vršimo
06:15
are called diary studies, in which we ask people to record
122
359516
3371
se zovu studije dnevnika,
u kojima tražimo da ljudi snimaju
u kojima tražimo da ljudi snimaju
06:18
all of their conversations and all of their lies for seven days,
123
362887
3566
sve svoje razgovore i sve svoje laži
u toku sedam dana,
u toku sedam dana,
06:22
and what we can do then is calculate how many lies took place
124
366453
3105
i onda možemo da izračunamo
koliko je laži
koliko je laži
prisutno po razgovoru
u okviru jednog medija,
u okviru jednog medija,
06:25
per conversation within a medium, and the finding
125
369558
2948
i nalaz koji najviše iznenađuje ljude
06:28
that we get that surprises people the most is that email
126
372506
2524
jeste taj da je imejl najiskreniji
od ta tri medija.
od ta tri medija.
06:30
is the most honest of those three media.
127
375030
3279
06:34
And it really throws people for a loop because we think,
128
378309
2401
To zaista šokira ljude jer mislimo,
06:36
well, there's no nonverbal cues, so why don't you lie more?
129
380710
3736
nema neverbalnih znakova,
pa zašto se onda ne laže više?
pa zašto se onda ne laže više?
06:40
The phone, in contrast, the most lies.
130
384446
4304
Telefon, nasuprot tome, najviše laži.
Iznova i iznova i iznova vidimo
da je telefon
da je telefon
06:44
Again and again and again we see the phone is the device
131
388750
1946
06:46
that people lie on the most, and perhaps because of the Butler Lie ambiguities I was telling you about.
132
390696
4718
naprava preko koje ljudi najviše lažu,
možda zbog dvosmislenosti
Batler laži o kojima sam vam govorio.
Batler laži o kojima sam vam govorio.
06:51
This tends to be very different from what people expect.
133
395414
3975
Ovo ume da bude veoma drugačije
od onoga što ljudi očekuju.
od onoga što ljudi očekuju.
06:55
What about résumés? We did a study in which we had
134
399389
3224
Šta je sa biografijama?
Obavili smo istraživanje
Obavili smo istraživanje
u kome su se ljudi prijavljivali za posao,
i mogli su da se prijave za posao
i mogli su da se prijave za posao
06:58
people apply for a job, and they could apply for a job
135
402613
2544
07:01
either with a traditional paper résumé, or on LinkedIn,
136
405157
3514
bilo sa tradicionalnom biografijom
na papiru, ili putem LinkedIn-a,
na papiru, ili putem LinkedIn-a,
07:04
which is a social networking site like Facebook,
137
408671
2822
što je sajt društvene mreže
poput Fejsbuka
poput Fejsbuka
07:07
but for professionals -- involves the same information as a résumé.
138
411493
3567
ali za profesionalce -
sadrži iste informacije kao biografija.
sadrži iste informacije kao biografija.
07:10
And what we found, to many people's surprise,
139
415060
2614
I otkrili smo, na iznenađenje mnogih,
07:13
was that those LinkedIn résumés were more honest
140
417674
2795
da su LinkedIn biografije bile iskrenije
07:16
on the things that mattered to employers, like your
141
420469
1824
u vezi stvari
koje su bile bitne poslodavcima,
koje su bile bitne poslodavcima,
07:18
responsibilities or your skills at your previous job.
142
422293
4151
kao što su vaša odgovornost
ili vaše veštine ili vaš prethodni posao.
ili vaše veštine ili vaš prethodni posao.
07:22
How about Facebook itself?
143
426444
2296
Šta je sa samim Fejsbukom?
Znate, uvek mislimo,
tu su idealizovane verzije,
tu su idealizovane verzije,
07:24
You know, we always think that hey, there are these
144
428740
1882
07:26
idealized versions, people are just showing the best things
145
430622
2129
ljudi samo pokazuju najbolje stvari
koje su se desile u njihovim životima.
Često sam to mislio.
Često sam to mislio.
07:28
that happened in their lives. I've thought that many times.
146
432751
2656
07:31
My friends, no way they can be that cool and have good of a life.
147
435407
3068
Moji prijatelji, nema šanse da mogu
da budu tako kul i imaju dobar život.
da budu tako kul i imaju dobar život.
07:34
Well, one study tested this by examining people's personalities.
148
438475
3821
Pa, jedna studija je ovo testirala
ispitivanjem ličnosti ljudi.
ispitivanjem ličnosti ljudi.
07:38
They had four good friends of a person judge their personality.
149
442296
4218
Imali su četiri dobra prijatelja
i osobu koja procenjuje njihovu ličnost.
i osobu koja procenjuje njihovu ličnost.
07:42
Then they had strangers, many strangers,
150
446514
1956
Onda su imali strance, mnogo stranaca,
07:44
judge the person's personality just from Facebook,
151
448470
2528
koji procenjuju ličnost osobe
samo sa Fejsbuka.
samo sa Fejsbuka.
07:46
and what they found was those judgments of the personality
152
450998
2429
Otkrili su da su te procene ličnosti
07:49
were pretty much identical, highly correlated,
153
453427
2509
bile prilično identične,
visoko korelirajuće,
visoko korelirajuće,
07:51
meaning that Facebook profiles really do reflect our actual personality.
154
455936
4373
što znači da Fejsbuk profili
zaista odražavaju našu stvarnu ličnost.
zaista odražavaju našu stvarnu ličnost.
07:56
All right, well, what about online dating?
155
460309
2572
Dobro, a šta je sa onlajn zabavljanjem?
Mislim, to je prilično obmanjujuć prostor.
07:58
I mean, that's a pretty deceptive space.
156
462881
1500
08:00
I'm sure you all have "friends" that have used online dating. (Laughter)
157
464381
3535
Siguran sam da svi vi imate "prijatelje"
koji su koristili
onlajn zabavljanje. (Smeh)
onlajn zabavljanje. (Smeh)
08:03
And they would tell you about that guy that had no hair
158
467916
2058
Oni bi vam pričali o tipu
koji nije imao kose kada je došao,
koji nije imao kose kada je došao,
08:05
when he came, or the woman that didn't look at all like her photo.
159
469974
3030
ili ženi koja uopšte nije izgledala
kao na fotografiji.
kao na fotografiji.
08:08
Well, we were really interested in it, and so what we did
160
473004
3136
Stvarno smo se zainteresovali
za to, i tako smo doveli ljude
za to, i tako smo doveli ljude
08:12
is we brought people, online daters, into the lab,
161
476140
3107
koji koriste onlajn zabavljanje
u laboratoriju,
u laboratoriju,
i zatim smo ih izmerili.
08:15
and then we measured them. We got their height
162
479247
1480
Dobili smo njihovu visinu
naslonivši ih na zid,
naslonivši ih na zid,
08:16
up against the wall, we put them on a scale, got their weight --
163
480727
3881
stavili ih na vagu,
dobili njihovu težinu -
dobili njihovu težinu -
08:20
ladies loved that -- and then we actually got their driver's license to get their age.
164
484608
3895
damama se to baš svidelo -
i zatim smo uzeli
i zatim smo uzeli
njihove vozačke dozvole
da bismo saznali njihove godine.
da bismo saznali njihove godine.
08:24
And what we found was very, very interesting.
165
488503
4311
I ono što smo pronašli
je bilo veoma, veoma zanimljivo.
je bilo veoma, veoma zanimljivo.
08:28
Here's an example of the men and the height.
166
492814
3929
Evo primera muškaraca i visine.
Donja linija predstavlja
koliko su rekli da su visoki na profilu.
koliko su rekli da su visoki na profilu.
08:32
Along the bottom is how tall they said they were in their profile.
167
496743
2470
08:35
Along the y-axis, the vertical axis, is how tall they actually were.
168
499213
4862
Linija y-ose, vertikalne ose,
odnosi se na to koliko su stvarno visoki.
odnosi se na to koliko su stvarno visoki.
Ta dijagonalna linija je linija istine.
Ako je njihova tačka na njoj,
Ako je njihova tačka na njoj,
08:39
That diagonal line is the truth line. If their dot's on it,
169
504075
3076
08:43
they were telling exactly the truth.
170
507151
1554
govorili su upravo istinu.
08:44
Now, as you see, most of the little dots are below the line.
171
508705
3113
Sad, kao što vidite,
većina tačkica je ispod linije.
većina tačkica je ispod linije.
08:47
What it means is all the guys were lying about their height.
172
511818
2867
To znači da su svi momci
lagali o svojoj visini.
lagali o svojoj visini.
08:50
In fact, they lied about their height about nine tenths of an inch,
173
514685
2941
Zapravo, lagali su
o svojoj visini za oko 2,3 cm,
o svojoj visini za oko 2,3 cm,
08:53
what we say in the lab as "strong rounding up." (Laughter)
174
517626
6276
ono što mi u laboratoriji zovemo
"jako zaokruživanje". (Smeh)
"jako zaokruživanje". (Smeh)
Dođete do 177 cm, i bum! 180 cm.
08:59
You get to 5'8" and one tenth, and boom! 5'9".
175
523902
4503
Ali ono što je stvarno važno ovde je,
pogledajte sve te tačke.
pogledajte sve te tačke.
09:04
But what's really important here is, look at all those dots.
176
528405
1998
Grupišu se prilično blizu istine.
Ono što smo otkrili
Ono što smo otkrili
09:06
They are clustering pretty close to the truth. What we found
177
530403
2566
je da je 80 procenata naših učesnika
09:08
was 80 percent of our participants did indeed lie
178
532969
2408
zaista lagalo na jednoj od tih dimenzija,
ali su uvek lagali malčice.
ali su uvek lagali malčice.
09:11
on one of those dimensions, but they always lied by a little bit.
179
535377
3595
09:14
One of the reasons is pretty simple. If you go to a date,
180
538972
3024
Jedan od razloga je prilično jednostavan.
Ako odete na sastanak, kafu,
Ako odete na sastanak, kafu,
09:17
a coffee date, and you're completely different than what you said,
181
541996
3601
i potpuno ste drugačiji
nego što ste rekli, igra je završena.
nego što ste rekli, igra je završena.
09:21
game over. Right? So people lied frequently, but they lied
182
545597
3619
Zar ne? Dakle ljudi su lagali učestalo,
09:25
subtly, not too much. They were constrained.
183
549216
3469
ali su lagali suptilno, ne previše.
Obuzdavali su se.
Obuzdavali su se.
Pa, šta objašnjavaju sva ta istraživanja?
Šta objašnjava činjenica
Šta objašnjava činjenica
09:28
Well, what explains all these studies? What explains the fact
184
552685
2887
09:31
that despite our intuitions, mine included,
185
555572
4635
da uprkos našim intuicijama,
uključujući moju,
uključujući moju,
veliki deo onlajn komunikacije,
tehnološki posredovane komunikacija,
tehnološki posredovane komunikacija,
09:36
a lot of online communication, technologically-mediated
186
560207
3529
09:39
communication, is more honest than face to face?
187
563736
4028
je iskrenije nego lice u lice?
09:43
That really is strange. How do we explain this?
188
567764
2489
To je stvarno čudno.
Kako ovo objašnjavamo?
Kako ovo objašnjavamo?
09:46
Well, to do that, one thing is we can look at the deception-detection literature.
189
570253
3379
Pa, da bismo to uradili, možemo pogledati
literaturu o otkrivanju obmane.
literaturu o otkrivanju obmane.
09:49
It's a very old literature by now, it's coming up on 50 years.
190
573632
4345
To je sada veoma stara literatura,
ima skoro 50 godina.
ima skoro 50 godina.
09:53
It's been reviewed many times. There's been thousands of trials,
191
577977
2662
Razmatrana je mnogo puta.
Izvršene su hiljade provera,
Izvršene su hiljade provera,
09:56
hundreds of studies, and there's some really compelling findings.
192
580639
3981
stotine istraživanja, i ima nekih
zaista ubedljivih nalaza.
zaista ubedljivih nalaza.
10:00
The first is, we're really bad at detecting deception,
193
584620
3236
Prvi je: mi smo stvarno loši
u otkrivanju obmana, zaista loši.
u otkrivanju obmana, zaista loši.
10:03
really bad. Fifty-four percent accuracy on average when you have to tell
194
587856
4116
54 procenata tačnosti u proseku
kada treba da odredite
kada treba da odredite
10:07
if somebody that just said a statement is lying or not.
195
591972
3384
da li neko ko je upravo izneo tvrdnju
laže ili ne.
laže ili ne.
10:11
That's really bad. Why is it so bad?
196
595356
3192
To je stvarno loše. Zašto je to tako loše?
10:14
Well it has to do with Pinocchio's nose.
197
598548
2530
Pa, ima neke veze sa Pinokiovim nosem.
10:16
If I were to ask you guys, what do you rely on
198
601078
2359
Ako bih vas pitao na šta se oslanjate
10:19
when you're looking at somebody and you want to find out
199
603437
2245
kada gledate nekoga i želite da otkrijete
10:21
if they're lying? What cue do you pay attention to?
200
605682
2930
da li lažu, na koje znake obraćate pažnju,
10:24
Most of you would say that one of the cues you look at
201
608612
2430
većina vas bi rekla
da su oči jedan od znakova koje gledate.
da su oči jedan od znakova koje gledate.
10:26
is the eyes. The eyes are the window to the soul.
202
611042
2728
Oči su ogledalo duše.
10:29
And you're not alone. Around the world, almost every culture,
203
613770
2403
I niste jedini.
Širom sveta, u skoro svakoj kulturi,
Širom sveta, u skoro svakoj kulturi,
10:32
one of the top cues is eyes. But the research
204
616173
2863
oči su među glavnim znakovima.
Ali istraživanja
Ali istraživanja
tokom poslednjih 50 godina govore
10:34
over the last 50 years says there's actually no reliable cue
205
619036
3824
da zapravo nema pouzdanih znakova obmane,
10:38
to deception, which blew me away, and it's one of
206
622860
2997
što me je šokiralo,
i to je jedna od teških lekcija
i to je jedna od teških lekcija
10:41
the hard lessons that I learned when I was customs officer.
207
625857
2355
koju sam naučio dok sam bio carinik.
10:44
The eyes do not tell us whether somebody's lying or not.
208
628212
2430
Oči nam ne govore
da li nas neko laže ili ne.
da li nas neko laže ili ne.
10:46
Some situations, yes -- high stakes, maybe their pupils dilate,
209
630642
3018
U nekim situacijama, da -
visokim rizicima,
visokim rizicima,
možda im se zenice rašire,
povisi im se ton,
povisi im se ton,
10:49
their pitch goes up, their body movements change a little bit,
210
633660
3504
telesni pokreti se malčice promene,
10:53
but not all the time, not for everybody, it's not reliable.
211
637164
4832
ali ne uvek, ne kod svakoga,
nije pouzdano.
nije pouzdano.
Čudno. Druga stvar je da
samo zato što ne možete da me vidite,
samo zato što ne možete da me vidite,
10:57
Strange. The other thing is that just because you can't see me
212
641996
3378
ne znači da ću lagati. To je zdrav razum,
11:01
doesn't mean I'm going to lie. It's common sense,
213
645374
2419
11:03
but one important finding is that we lie for a reason.
214
647793
2907
ali jedan važan nalaz jeste
da lažemo sa razlogom.
da lažemo sa razlogom.
11:06
We lie to protect ourselves or for our own gain
215
650700
2367
Lažemo da bismo se zaštitili,
zarad sopstvenih ciljeva,
zarad sopstvenih ciljeva,
11:08
or for somebody else's gain.
216
653067
2827
ili ciljeva nekog drugog.
11:11
So there are some pathological liars, but they make up
217
655894
1930
Postoje poneki patološki lažovi,
ali oni čine mali deo populacije.
ali oni čine mali deo populacije.
11:13
a tiny portion of the population. We lie for a reason.
218
657824
3513
Mi lažemo sa razlogom.
11:17
Just because people can't see us doesn't mean
219
661337
1631
Samo zato što nas ljudi ne vide,
ne znači nužno da ćemo lagati.
ne znači nužno da ćemo lagati.
11:18
we're going to necessarily lie.
220
662968
2271
11:21
But I think there's actually something much more
221
665239
1553
Ali mislim da se zapravo mnogo više toga
11:22
interesting and fundamental going on here. The next big
222
666792
3274
interesantnog i fundamentalnog
ovde dešava.
ovde dešava.
Sledeću veliku stvar za mene,
sledeću veliku ideju,
sledeću veliku ideju,
11:25
thing for me, the next big idea, we can find by going
223
670066
3797
možemo pronaći vraćajući se
nazad kroz istoriju do korena jezika.
nazad kroz istoriju do korena jezika.
11:29
way back in history to the origins of language.
224
673863
3139
Većina lingvista se slaže
da smo počeli da govorimo pre oko negde
da smo počeli da govorimo pre oko negde
11:32
Most linguists agree that we started speaking somewhere
225
677002
3887
11:36
between 50,000 and 100,000 years ago. That's a long time ago.
226
680889
3168
između 50 000 i 100 00 godina.
To je pre mnogo vremena.
To je pre mnogo vremena.
11:39
A lot of humans have lived since then.
227
684057
2616
Mnogo ljudi je živelo od tada.
11:42
We've been talking, I guess, about fires and caves
228
686673
2423
Pričali smo, pretpostavljam,
o vatrama i pećinama
o vatrama i pećinama
11:44
and saber-toothed tigers. I don't know what they talked about,
229
689096
3107
i sabljozubim tigrovima.
Ne znam o čemu su pričali,
Ne znam o čemu su pričali,
11:48
but they were doing a lot of talking, and like I said,
230
692203
2518
ali su dosta pričali, i kao što sam rekao,
11:50
there's a lot of humans evolving speaking,
231
694721
2545
mnogo je ljudi razvilo govor,
11:53
about 100 billion people in fact.
232
697266
2806
oko 100 milijardu ljudi zapravo.
11:55
What's important though is that writing only emerged
233
700072
2782
Ono što je važno je da se pisanje pojavilo
tek pre oko 5 000 godina.
tek pre oko 5 000 godina.
11:58
about 5,000 years ago. So what that means is that
234
702854
3587
Dakle to znači da svi ljudi
pre nego što je bilo pisanja,
pre nego što je bilo pisanja,
12:02
all the people before there was any writing,
235
706441
2392
12:04
every word that they ever said, every utterance
236
708833
5586
svaka reč koju su ikada rekli, svaki iskaz
12:10
disappeared. No trace. Evanescent. Gone.
237
714419
4752
je nestao. Bez traga. Iščezao. Propao.
12:15
So we've been evolving to talk in a way in which
238
719171
4065
Evoluirali smo da govorimo
na način u kome nema zapisa.
na način u kome nema zapisa.
12:19
there is no record. In fact, even the next big change
239
723236
5917
Zapravo, čak i naredna velika promena
12:25
to writing was only 500 years ago now,
240
729153
2468
u pisanju je bila tek pre oko 500 godina,
sa štamparskom presom,
što je veoma sveže u našoj prošlosti,
što je veoma sveže u našoj prošlosti,
12:27
with the printing press, which is very recent in our past,
241
731621
2379
12:29
and literacy rates remained incredibly low right up until World War II,
242
734000
4242
i stope pismenosti su ostale neverovatno
niske sve do Drugog svetskog rata,
niske sve do Drugog svetskog rata,
tako da čak i ljudi
poslednja dva milenijuma,
poslednja dva milenijuma,
12:34
so even the people of the last two millennia,
243
738242
3384
12:37
most of the words they ever said -- poof! -- disappeared.
244
741626
5032
većina reči koje su ikada izgovorili -
puf! - nestale su.
puf! - nestale su.
12:42
Let's turn to now, the networked age.
245
746658
3591
Hajde da se vratimo sadašnjosti,
umreženom dobu.
umreženom dobu.
12:46
How many of you have recorded something today?
246
750249
4712
Koliko vas je danas nešto zabeležilo?
12:50
Anybody do any writing today? Did anybody write a word?
247
754961
3177
Da li je iko nešto zapisao danas?
Da li je bilo ko napisao reč?
Da li je bilo ko napisao reč?
12:54
It looks like almost every single person here recorded something.
248
758138
4226
Izgleda da je skoro svaka osoba ovde
nešto zabeležila.
nešto zabeležila.
12:58
In this room, right now, we've probably recorded more
249
762364
3048
U ovoj sobi, baš sada,
mi smo verovatno zabeležili više
mi smo verovatno zabeležili više
13:01
than almost all of human pre-ancient history.
250
765412
4542
nego skoro cela ljudska praistorija.
13:05
That is crazy. We're entering this amazing period
251
769954
3230
To je ludo. Ulazimo u neverovatan period
13:09
of flux in human evolution where we've evolved to speak
252
773184
4015
protoka u ljudskoj evoluciji
gde smo se razvili da govorimo
gde smo se razvili da govorimo
13:13
in a way in which our words disappear, but we're in
253
777199
2701
na način u kome naše reči nestaju,
ali smo u sredini gde sve snimamo.
13:15
an environment where we're recording everything.
254
779900
2903
U stvari, mislim da
u veoma bliskoj budućnosti,
u veoma bliskoj budućnosti,
13:18
In fact, I think in the very near future, it's not just
255
782803
2337
neće samo ono što zapišemo biti snimljeno,
13:21
what we write that will be recorded, everything we do
256
785140
2349
sve što činimo biće zabeleženo.
13:23
will be recorded.
257
787489
2333
13:25
What does that mean? What's the next big idea from that?
258
789822
4456
Šta to znači? Koje sledeća
velika ideja proizilazi iz toga?
velika ideja proizilazi iz toga?
Pa, kao sociolog,
ovo je najneverovatnija stvar
ovo je najneverovatnija stvar
13:30
Well, as a social scientist, this is the most amazing thing
259
794278
4250
13:34
I have ever even dreamed of. Now, I can look at
260
798528
3547
o kojoj sam ikada maštao.
Sada mogu da pogledam sve te reči
koje su milenijumima nestajale.
koje su milenijumima nestajale.
13:37
all those words that used to, for millennia, disappear.
261
802075
3611
13:41
I can look at lies that before were said and then gone.
262
805686
4248
Mogu da pogledam laži
koje su ranije izgovorene i zatim nestale.
koje su ranije izgovorene i zatim nestale.
Sećate se astroturfing kritika
o kojima smo ranije govorili?
o kojima smo ranije govorili?
13:45
You remember those Astroturfing reviews that we were
263
809934
3520
13:49
talking about before? Well, when they write a fake review,
264
813454
3503
Pa, kada napišu lažnu kritiku,
13:52
they have to post it somewhere, and it's left behind for us.
265
816957
2704
moraju da je negde objave,
i ona tu ostaje za nas.
i ona tu ostaje za nas.
13:55
So one thing that we did, and I'll give you an example of
266
819661
2435
Stvar koju smo uradili, a daću vam primer
13:57
looking at the language, is we paid people
267
822096
2495
promatranja jezika,
jeste da smo platili ljudima
jeste da smo platili ljudima
14:00
to write some fake reviews. One of these reviews is fake.
268
824591
3535
da napišu neke lažne kritike.
Jedna od ovih kritika je lažna.
Jedna od ovih kritika je lažna.
Osoba nikada nije bila u Džejms hotelu.
14:04
The person never was at the James Hotel.
269
828126
1943
14:05
The other review is real. The person stayed there.
270
830069
2922
Druga kritika je istinita.
Osoba je boravila tamo.
Osoba je boravila tamo.
14:08
Now, your task now is to decide
271
832991
3527
Vaš zadatak sada je da odlučite
koja kritika je lažna.
koja kritika je lažna.
14:12
which review is fake?
272
836518
4073
14:16
I'll give you a moment to read through them.
273
840591
4186
Daću vam momenat da ih iščitate.
14:20
But I want everybody to raise their hand at some point.
274
844777
2287
Ali želim da svi podignu svoju ruku
u nekom trenutku.
u nekom trenutku.
14:22
Remember, I study deception. I can tell if you don't raise your hand.
275
847064
4231
Setite se, ja izučavam obmanu.
Mogu da zaključim da niste podigli ruku.
Mogu da zaključim da niste podigli ruku.
14:27
All right, how many of you believe that A is the fake?
276
851295
4570
U redu, koliko vas veruje da je A laž?
14:33
All right. Very good. About half.
277
857894
2142
U redu. Veoma dobro. Oko polovine.
14:35
And how many of you think that B is?
278
860036
3615
A koliko vas misli da je to B?
14:39
All right. Slightly more for B.
279
863651
2529
U redu. Malo više za B.
14:42
Excellent. Here's the answer.
280
866180
2592
Odlično. Evo odgovora.
14:44
B is a fake. Well done second group. You dominated the first group. (Laughter)
281
868772
6581
B je laž. Bravo za drugu grupu.
Dominirali ste nad prvom grupom. (Smeh)
Dominirali ste nad prvom grupom. (Smeh)
Vi ste zapravo malo neobični.
Svaki put kada ovo demonstriramo,
Svaki put kada ovo demonstriramo,
14:51
You're actually a little bit unusual. Every time we demonstrate this,
282
875353
2846
14:54
it's usually about a 50-50 split, which fits
283
878199
2746
obično bude podela 50-50,
što odgovara istraživanju, 54 procenata.
što odgovara istraživanju, 54 procenata.
14:56
with the research, 54 percent. Maybe people here
284
880945
2646
Možda su ovde u Vinipegu
ljudi sumnjičaviji i bolji u otkrivanju.
ljudi sumnjičaviji i bolji u otkrivanju.
14:59
in Winnipeg are more suspicious and better at figuring it out.
285
883591
3770
Te hladne, duge zime, obožavam ih.
15:03
Those cold, hard winters, I love it.
286
887361
2688
15:05
All right, so why do I care about this?
287
890049
3054
Dobro, pa zašto bi mene bilo briga?
15:09
Well, what I can do now with my colleagues in computer science
288
893103
3268
Pa, ono što mogu da sada učinim
sa svojim kolegama u informatici
sa svojim kolegama u informatici
15:12
is we can create computer algorithms that can analyze
289
896371
3232
je da kreiramo kompjuterske algoritme
koji mogu da analiziraju
koji mogu da analiziraju
15:15
the linguistic traces of deception.
290
899603
2900
lingvističke tragove prevare.
15:18
Let me highlight a couple of things here
291
902503
1833
Dozvolite mi da ovde
istaknem nekoliko stvari u lažnoj kritici.
istaknem nekoliko stvari u lažnoj kritici.
15:20
in the fake review. The first is that liars tend to think
292
904336
3443
Prva je da su lažovi skloni
da misle o narativu.
da misle o narativu.
15:23
about narrative. They make up a story:
293
907779
1588
Oni izmišljaju priču: ko i šta
se dogodilo, a to se desilo i ovde.
se dogodilo, a to se desilo i ovde.
15:25
Who? And what happened? And that's what happened here.
294
909367
3186
15:28
Our fake reviewers talked about who they were with
295
912553
2289
Naši lažni kritičari su govorili
o tome sa kim su bili i šta su radili.
o tome sa kim su bili i šta su radili.
15:30
and what they were doing. They also used the first person singular, I,
296
914842
4765
Takođe su koristili prvo lice jednine, ja,
15:35
way more than the people that actually stayed there.
297
919607
2469
mnogo više nego ljudi
koji su zaista tamo boravili.
koji su zaista tamo boravili.
15:37
They were inserting themselves into the hotel review,
298
922076
4696
Unosili su sebe u kritiku hotela,
15:42
kind of trying to convince you they were there.
299
926772
1696
kao da pokušavaju
da vas ubede da su bili tamo.
da vas ubede da su bili tamo.
15:44
In contrast, the people that wrote the reviews that were actually there,
300
928468
4015
Nasuprot tome, ljudi koji su
pisali kritike a koji su zaista bili tamo,
pisali kritike a koji su zaista bili tamo,
15:48
their bodies actually entered the physical space,
301
932483
2432
njihova tela su zapravo
ušla u fizički prostor,
ušla u fizički prostor,
15:50
they talked a lot more about spatial information.
302
934915
2899
mnogo više su govorili
o prostornim podacima.
o prostornim podacima.
15:53
They said how big the bathroom was, or they said,
303
937814
2517
Rekli su koliko je bilo kupatilo,
ili su rekli,
ili su rekli,
15:56
you know, here's how far shopping is from the hotel.
304
940331
4520
znate, evo koliko su prodavnice
daleko od hotela.
daleko od hotela.
16:00
Now, you guys did pretty well. Most people perform at chance at this task.
305
944851
4161
Vi ste ovo prilično dobro uradili.
Većina ljudi
obavlja ovaj zadatak na sreću.
obavlja ovaj zadatak na sreću.
Naš kompjuterski algoritam
je vrlo precizan, mnogo precizniji
je vrlo precizan, mnogo precizniji
16:04
Our computer algorithm is very accurate, much more accurate
306
949012
2758
16:07
than humans can be, and it's not going to be accurate all the time.
307
951770
3291
nego što to ljudi mogu biti,
a neće uvek biti precizan.
a neće uvek biti precizan.
16:10
This isn't a deception-detection machine to tell
308
955061
2030
Ovo nije mašina za otkrivanje obmane
koja otkriva
da li vas devojka laže u SMS poruci.
da li vas devojka laže u SMS poruci.
16:12
if your girlfriend's lying to you on text messaging.
309
957091
2501
16:15
We believe that every lie now, every type of lie --
310
959592
3564
Verujemo da svaka laž, svaki tip laži -
16:19
fake hotel reviews, fake shoe reviews,
311
963156
3787
lažne hotelske kritike,
lažne kritike cipela,
lažne kritike cipela,
vaša devojka koja vas obmanjuje u poruci -
16:22
your girlfriend cheating on you with text messaging --
312
966943
2914
16:25
those are all different lies. They're going to have
313
969857
1505
sve su to različite laži.
16:27
different patterns of language. But because everything's
314
971362
2859
Imaće različite jezičke šablone.
Ali zato što se danas sve snima,
Ali zato što se danas sve snima,
16:30
recorded now, we can look at all of those kinds of lies.
315
974221
4689
možemo da pregledamo sve te vrste laži.
16:34
Now, as I said, as a social scientist, this is wonderful.
316
978910
3993
Sad, kao što sam rekao,
kao sociolog, ovo je divno.
kao sociolog, ovo je divno.
To je transformišuće.
Bićemo u mogućnosti da naučimo
Bićemo u mogućnosti da naučimo
16:38
It's transformational. We're going to be able to learn
317
982903
2087
16:40
so much more about human thought and expression,
318
984990
3802
toliko toga dodatnog
o ljudskim mislima i izražavanju,
o ljudskim mislima i izražavanju,
16:44
about everything from love to attitudes,
319
988792
4398
o svemu od ljubavi do stavova,
16:49
because everything is being recorded now, but
320
993190
1960
jer se sada sve snima,
ali šta to znači za prosečnog građanina?
ali šta to znači za prosečnog građanina?
16:51
what does it mean for the average citizen?
321
995150
2404
16:53
What does it mean for us in our lives?
322
997554
2802
Šta to znači za nas u našim životima?
16:56
Well, let's forget deception for a bit. One of the big ideas,
323
1000356
3673
Hajde da na kratko zaboravimo na prevare.
Jedna od velikih ideja, ja smatram,
je da ostavljamo za sobom velike tragove.
je da ostavljamo za sobom velike tragove.
16:59
I believe, is that we're leaving these huge traces behind.
324
1004029
3688
17:03
My outbox for email is massive,
325
1007717
3216
Moje otpremno sanduče za imejl
je ogromno, i nikada ga ne gledam.
je ogromno, i nikada ga ne gledam.
17:06
and I never look at it. I write all the time,
326
1010933
3337
Stalno pišem, ali nikada
ne gledam svoje zapise, svoje tragove.
ne gledam svoje zapise, svoje tragove.
17:10
but I never look at my record, at my trace.
327
1014270
3438
17:13
And I think we're going to see a lot more of that,
328
1017708
1567
I mislim da ćemo
mnogo više toga tek viđati,
mnogo više toga tek viđati,
17:15
where we can reflect on who we are by looking at
329
1019275
3161
tako da ćemo moći
da se osvrnemo na ono što jesmo
da se osvrnemo na ono što jesmo
gledajući ono što smo napisali,
rekli, uradili.
rekli, uradili.
17:18
what we wrote, what we said, what we did.
330
1022436
3618
Ako se vratimo obmani,
ovde postoji nekoliko stvari za poneti.
ovde postoji nekoliko stvari za poneti.
17:21
Now, if we bring it back to deception, there's a couple
331
1026054
2272
17:24
of take-away things here.
332
1028326
1977
Prvo, lagati na internetu
može biti veoma opasno, zar ne?
može biti veoma opasno, zar ne?
17:26
First, lying online can be very dangerous, right?
333
1030303
4488
17:30
Not only are you leaving a record for yourself on your machine,
334
1034791
2706
Ne samo da ostavljate zapis za sebe
na svojoj mašini,
na svojoj mašini,
17:33
but you're leaving a record on the person that you were lying to,
335
1037497
4275
već ostavljate zapis
osobi koju ste lagali,
osobi koju ste lagali,
i takođe ih ostavljate za mene
17:37
and you're also leaving them around for me to analyze
336
1041772
1760
da ih analiziram
nekim kompjuterskim algoritmima.
nekim kompjuterskim algoritmima.
17:39
with some computer algorithms.
337
1043532
1454
17:40
So by all means, go ahead and do that, that's good.
338
1044986
3173
Dakle, svakako samo napred
i uradite to, u redu je.
i uradite to, u redu je.
17:44
But when it comes to lying and what we want to do
339
1048159
4154
Ali kada se radi o laganju i tome
šta želimo da uradimo sa svojim životima,
šta želimo da uradimo sa svojim životima,
17:48
with our lives, I think we can go back to
340
1052313
2553
mislim da možemo
da se vratimo Diogenu i Konfučiju.
da se vratimo Diogenu i Konfučiju.
17:50
Diogenes and Confucius. And they were less concerned
341
1054866
3749
A oni su se manje bavili time
da li lagati ili ne,
da li lagati ili ne,
17:54
about whether to lie or not to lie, and more concerned about
342
1058615
2832
a više ih je zanimalo
biti iskren prema sebi,
biti iskren prema sebi,
17:57
being true to the self, and I think this is really important.
343
1061447
3285
i mislim da je ovo stvarno važno.
18:00
Now, when you are about to say or do something,
344
1064732
4183
Kada treba da kažete ili uradite nešto,
možemo pomisliti:
možemo pomisliti:
18:04
we can think, do I want this to be part of my legacy,
345
1068915
4560
"Da li želim da ovo bude deo moje
zaostavštine, deo mojih ličnih zapisa?"
zaostavštine, deo mojih ličnih zapisa?"
18:09
part of my personal record?
346
1073475
2713
Jer u digitalnom dobu u kome danas živimo,
18:12
Because in the digital age we live in now,
347
1076188
2657
18:14
in the networked age, we are all leaving a record.
348
1078845
4464
u umreženom dobu,
svi mi ostavljamo zapise.
svi mi ostavljamo zapise.
18:19
Thank you so much for your time,
349
1083309
1695
Hvala vam puno na vašem vremenu,
18:20
and good luck with your record. (Applause)
350
1085004
4447
i srećno sa vašim zapisom. (Aplauz)
ABOUT THE SPEAKER
Jeff Hancock - PsychologistJeff Hancock studies how we interact by email, text message and social media blips, seeking to understand how technology mediates communication.
Why you should listen
Jeff Hancock is fascinated by the words we choose when sending text messages, composing emails and writing online profiles. An Associate Professor of Cognitive Science and Communications at Cornell University, his research has focused on how people use deception and irony when communicating through cell phones and online platforms. His idea: that while the impersonality of online interaction can encourage mild fibbing, the fact that it leaves a permanent record of verifiable facts actually keeps us on the straight and narrow.
Hancock has also studied how we form impressions of others online, how we manage others' impressions of ourselves, and how individual personalities interact with online groups.
Jeff Hancock | Speaker | TED.com