TED Residency
Mohammad Modarres: Why you should shop at your local farmers market
Mohammad Modarres: Kwa nini unahitaji kufanya manunuzi katika soko la wakulima la eneo husika
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Mkulima wa kawaida nchini Marekani anapata chini ya senti 15 kwa kila dola moja ya bidhaa utakayonunua katika maduka makubwa. Wanalisha jamii zetu, lakini mara nyingi wakulima hawawezi kumudu chakula kile kile walimacho. katika mazungumzo haya, mjasiriamali wa kijamii Mohammad Modarres anaonyesha jinsi ya kuifanya nguvu yako ya manunuzi ili kuokoa kilimo cha eneo husika kisianguke na kuubadilisha mfumo wa chakula kutoka chini kwenda juu.
Mohammad Modarres - Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio
Double-click the English transcript below to play the video.
imetimia kama miaka 10, toka mtikisiko
wa mwisho wa uchumi
wa mwisho wa uchumi
00:13
It's been about a decade
since the last financial crisis,
since the last financial crisis,
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00:16
yet this industry has never been bigger.
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lakini bado tasnia ni kubwa sana
00:19
Legislation that was meant
to better regulate its largest players
to better regulate its largest players
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Sheria ambazo zilipaswa kusimamia vema
mashirika makubwa.
mashirika makubwa.
00:23
has hurt its smaller ones,
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yameishia kuumiza mashirika madogo,
00:24
resulting in most of the industry's assets
to be controlled by the top one percent.
to be controlled by the top one percent.
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ikisababisha mali nyingi kudhibitiwa
na asilimia moja ya juu.
na asilimia moja ya juu.
00:30
They've become too big to fail.
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wamekuwa wakubwa sana kuanguka
00:33
I'm not referring to big banks,
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Simaanishi benki kubwa,
00:35
but the world of Big Agriculture.
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lakini namaanisha ulimwengu
wa Kilimo Kikubwa.
wa Kilimo Kikubwa.
00:39
As a public health practitioner
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Kama mtendaji wa afya ya jamii
00:40
who has worked with
small-scale farmers in Rwanda
small-scale farmers in Rwanda
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ambaye amefanya kazi na
wakulima wadogo Rwanda
wakulima wadogo Rwanda
00:43
and now as a small food business owner
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na sasa kama mmiliki wa
biashara ndogo ya chakula
biashara ndogo ya chakula
00:46
who sits at the intersection
between our consumers and producers,
between our consumers and producers,
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ambaye yuko kati ya walaji na wazalishaji
00:50
I've been exposed to one of the most
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nimeonyeshwa moja kati ya
00:51
ecologically and economically
intensive industries in the world,
intensive industries in the world,
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tasnia zinazotumia nguvu sana
kiuchumi na kiikolojia duniani,
kiuchumi na kiikolojia duniani,
00:55
and throughout my work,
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na kupitia kazi yangu,
00:56
I've witnessed a chilling irony.
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nimeona kitu cha ajabu,
00:59
Our farmers, who feed our communities,
cannot afford the very foods they grow.
cannot afford the very foods they grow.
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wakulima wetu, wanaolisha jamii zetu,
hawawezi kumudu chakula wanachokilima.
hawawezi kumudu chakula wanachokilima.
01:06
Today, a handful of corporations
continue to consolidate
continue to consolidate
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Leo, mashirika kadhaa yanaendelea kuungana
01:10
the entire food supply chain,
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mnyororo wote wa usambazaji chakula,
01:13
from the intellectual property of seeds
to produce and livestock
to produce and livestock
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kutoka katika hatimiliki ya mbegu na wanyama
01:16
all the way to the financial institutions
who lend to these farmers.
who lend to these farmers.
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mpaka mashirika ya kifedha yanayokopesha
wakulima hawa.
wakulima hawa.
01:21
And the recent results have been
rising bankruptcies for family farms
rising bankruptcies for family farms
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matokeo yake yamekuwa ongezeko
la kufilisika kwa mashamba ya kifamilia
la kufilisika kwa mashamba ya kifamilia
01:25
and little control for those who are just
trying to survive in the industry.
trying to survive in the industry.
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na udhibiti kidogo kwa wale wanaotaka
kudumu katika tasnia hii.
kudumu katika tasnia hii.
01:30
Left unchecked, we will head
into another economic collapse,
into another economic collapse,
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Ikiachwa hivi, tutaenda katika
anguko jingine la kiuchumi,
anguko jingine la kiuchumi,
01:35
one very similar to
the farm crisis of the 1980s,
the farm crisis of the 1980s,
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linalofanana na anguko la kilimo la miaka ya 1980
01:38
when commodity market prices crashed,
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pale ambapo bei za mazao zilipoanguka
01:40
interest rates doubled,
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riba zilipoongezeka kwa mara mbili
01:42
and many farmers lost everything.
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wakulima wengi wakapoteza kila kitu.
01:45
Fortunately, there's a very simple,
three-part solution
three-part solution
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Bahati nzuri,kuna ufumbuzi rahisi wa sehemu tatu
01:50
you can be part of right now
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unaweza sasa hivi kuwa sehemu ya
01:52
to help us transform our food industry
from the bottom up.
from the bottom up.
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kusaidia kubadilisha tasnia ya
chakula kutoka chini kwenda juu
chakula kutoka chini kwenda juu
01:58
Step one: shop at
your local farmers markets.
your local farmers markets.
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Hatua ya kwanza: fanya manunuzi
katika masoko ya wakulima
katika masoko ya wakulima
02:03
Buying from your local market
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Kununua toka katika soko la eneo lako husika
02:04
and subscribing to a community-supported
agricultural produce box,
agricultural produce box,
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na mazao ya kilimo katika jamii yako.
02:09
better known as a CSA,
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yajulikanayo kama CSA,
02:11
may be the single greatest
purchasing decision you can make
purchasing decision you can make
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inaweza kuwa ni uamuzi bora
kabisa unaoweza kufanya
kabisa unaoweza kufanya
02:14
as a consumer today.
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kama mlaji leo.
02:16
Last year, American farmers
made the least they have
made the least they have
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Mwaka jana, Wakulima wa Marekani
walipato kipato kidogo
walipato kipato kidogo
02:19
in almost three decades,
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sana ndani ya miongo mitatu
02:21
because they now own
fewer parts of the supply chain
fewer parts of the supply chain
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kwa sababu sasa wanamiliki sehemu
kidogo sana ya mnyororo wa ugavi
kidogo sana ya mnyororo wa ugavi
02:24
than ever before.
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Kuliko wakati mwingine.
02:27
Under exclusive contracts
with Big Ag and big box stores,
with Big Ag and big box stores,
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kupitia mikataba na mashirika na
maduka makubwa ya kilimo
maduka makubwa ya kilimo
02:30
farmers are not offered
a fair price for their goods.
a fair price for their goods.
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wakulima hawapati bei nzuri ya mazao yao.
02:34
In fact, the average farmer in America
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Kwa hakika, mkulima wa kawaida Marekani
02:37
makes less than 15 cents of every dollar
on a product that you purchase at a store.
on a product that you purchase at a store.
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anapata chini ya senti 15 kwa kila dola moja ya bidhaa unayonunua dukani.
02:44
On the other hand, farmers who sell
their goods at a farmers market
their goods at a farmers market
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kwa pande mwingine, wakulima wanaouza
mazao yao kwenye masoko ya wakulima
mazao yao kwenye masoko ya wakulima
02:48
take home closer to
90 cents of every dollar.
90 cents of every dollar.
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wanapata karibia senti 90 kwa kila dolla 1
02:52
But beyond taking home a larger share,
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lakini zaidi ya kuchukua kiasi kikubwa,
02:55
farmers use markets as an opportunity
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wakulima wanatumia masoko haya kama fursa
02:57
to cultivate the next generation
of agriculturalists
of agriculturalists
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ya kujenga kizazi kijacho cha wakulima
03:00
who shepherd our farmlands
and our pastures.
and our pastures.
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watakaolinda mashamba na wanyama wetu.
03:03
In our fight against climate change,
we need them now more than ever
we need them now more than ever
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katika kupambana na mabadiliko ya tabia nchi,
03:07
to promote and preserve diverse land use.
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kuhimiza na kudumisha matumizi
mbalimbali ya ardhi
mbalimbali ya ardhi
03:10
When multigenerational farms
are lost to Big Ag consolidation,
are lost to Big Ag consolidation,
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Pale mashamba ya vizazi kadhaa
yanapochukuliwa na makampuni makubwa ya kilimo,
yanapochukuliwa na makampuni makubwa ya kilimo,
03:14
our communities suffer in countless ways.
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jamii zetu zinapata shida kwa namna nyingi.
03:17
Rural America has now jumped above
the national average in violent crime.
the national average in violent crime.
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Kiwango cha uhalifu wa kutumia nguvu
Marekani vijijini kimepanda kuzidi wastani wa kitaifa
Marekani vijijini kimepanda kuzidi wastani wa kitaifa
03:23
Three out four farmworkers surveyed
have been directly impacted
have been directly impacted
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wakulima watatu kati ya wanne waliohojiwa
wameathirika moja kwa moja
wameathirika moja kwa moja
03:26
by our opioid epidemic.
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na mlipuko wa madawa ya kulevya
03:28
Now oftentimes disguised as accidents,
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mara nyingi ikifichwa kama ajali,
03:31
farmer suicide is now on the rise.
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kujiua kwa wakulima kunazidi kupanda
03:35
Step two: shop at
your local farmers markets.
your local farmers markets.
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Hatua ya pili: nunua katika masoko ya
wakulima katika eneo lako
wakulima katika eneo lako
03:40
(Laughter)
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(vicheko)
03:43
Produce from a large retail store
is harvested before it's ripe
is harvested before it's ripe
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mazao kutoka maduka makubwa
yanavunwa kabla hayajaiva
yanavunwa kabla hayajaiva
03:47
to travel more than a thousand miles
before it ultimately sits on your shelf
before it ultimately sits on your shelf
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ili kusafiri zaidi ya maili elfu moja
kabla ya kufikishwa dukani
kabla ya kufikishwa dukani
03:51
roughly two weeks later.
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kama wiki mbili hivi baadae
03:53
Alternatively, because
most farmers markets
most farmers markets
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mbadala wa hali hii, ni kwa kuwa
masoko mengi ya wakulima
masoko mengi ya wakulima
03:55
have proximity and
production requirements,
production requirements,
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yako karibu na maeneo ya uzalishaji,
03:58
farmers travel less than 50 miles
to offer you local produce
to offer you local produce
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wakulima wanasafiri chini maili 50
kukupatia mazao ya eneo husika
kukupatia mazao ya eneo husika
04:03
with minimal packaging waste.
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bila uharibifu mwingi wa vifungashio
04:06
With the advent of online grocers
and trending meal kits,
and trending meal kits,
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kukiwa na ongezeko la wanunuzi mtandaoni
na vyakula vilivyoandaliwa kabla
na vyakula vilivyoandaliwa kabla
04:11
consumers are increasingly disconnected
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wateja wanazidi kutohusiana
04:13
with their farmers and the economics
of food production.
of food production.
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na wakulima wao na uchumi wa
uzalishaji chakula
uzalishaji chakula
04:16
Since the rise of
the smartphone revolution,
the smartphone revolution,
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Toka kuibuka kwa
mapinduzi ya simu janja
mapinduzi ya simu janja
04:19
direct-to-consumer goods have stagnated.
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huduma ya bidhaa moja kwa moja kwa mteja
imefifia
imefifia
04:24
While local and sustainable foods
have been trending for almost a decade,
have been trending for almost a decade,
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Lakini vyakula vya eneo husika na endelevu
vimeshika chati kwa miaka karibia kumi,
vimeshika chati kwa miaka karibia kumi,
04:29
terms like "healthy" and "natural"
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maneno kama "ya kiafya" na "asilia"
04:31
have no legal framework
in the United States.
in the United States.
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hayana mfumo wa kisheria nchini Marekani.
04:34
Your best bet for fresh,
nutrient-rich foods
nutrient-rich foods
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Unataka kubahatisha chakula kizuri chenye
virutubisho vingi
virutubisho vingi
04:38
without the marketing jargon?
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bila maneno ya wauzaji?
04:40
Go to your farmers market.
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Nenda kwenye soko lako la wakulima.
04:42
Buying local is not a new idea,
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Kununua vitu vya eneo husika sio wazo jipya,
04:45
but turning it into a habit
in today's world still is.
in today's world still is.
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lakini kufanya hilo kama tabia
katika dunia ya leo bado ni kitu kipya.
katika dunia ya leo bado ni kitu kipya.
04:49
If we want to avoid
the high costs of cheap food,
the high costs of cheap food,
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kama tunataka kuondokana na
gharama kubwa ya chakula rahisi
gharama kubwa ya chakula rahisi
04:53
protect our environment,
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kulinda mazingira yetu,
04:54
rebuild our communities
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kujenga upya jamii zetu.
04:57
and save our farmers -- literally --
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na kuwaokoa wakulima wetu --kwa hakika --
05:01
we're going to need to vote
with our food purchases.
with our food purchases.
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tunahitaji kupiga kura kwa manunuzi yetu
ya chakula.
ya chakula.
05:05
The success of our food systems
is directly attached to us.
is directly attached to us.
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Mafanikio ya mifumo yetu ya chakula
ina uhusiano wa moja kwa moja nasi.
ina uhusiano wa moja kwa moja nasi.
05:09
If we want to break up Big Ag's hold
on our food supply chain,
on our food supply chain,
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Kama tunataka kuvunja kuhodhiwa kwa
mnyororo wa ugavi wa chakula na makampuni makubwa
mnyororo wa ugavi wa chakula na makampuni makubwa
05:14
then we're going to need
to connect with our farmers.
to connect with our farmers.
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tutahitaji kuwa na uhusiano na
wakulima wetu
wakulima wetu
05:17
We're going to need
to rebuild relationships
to rebuild relationships
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tutahitaji kujenga mahusiano
05:20
with the hands that feed us
three times a day.
three times a day.
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na mikono inayotulisha mara tatu kwa siku.
05:24
Plus, two more for snacks.
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na mara mbili kwa ajili ya vitafunwa.
05:27
Come on.
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Inawezekana
05:30
With a government online database
of more than 8,600 farmers markets
of more than 8,600 farmers markets
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Kukiwa na hifadhidata ya mtandaoni ya
serikali ya masoko ya wakulima zaidi ya 8,600
serikali ya masoko ya wakulima zaidi ya 8,600
05:35
across the country,
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nchi nzima.
05:36
you can easily find
the nearest one to you.
the nearest one to you.
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unaweza kirahisi kupata
lililo karibu nawe.
lililo karibu nawe.
05:39
Just think of yourself
as an investor in food,
as an investor in food,
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Jifikirie tu kama mwekezaji
katika chakula,
katika chakula,
05:43
where your purchasing power helps create
a more equitable society for everyone.
a more equitable society for everyone.
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ambapo nguvu yako ya manunuzi inasaidia
kutengeneza jamii yenye uwiano kwa kila mtu.
kutengeneza jamii yenye uwiano kwa kila mtu.
05:48
Oh!
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Oh!
05:49
Almost forgot step three,
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Nilitaka kusahau hatua ya tatu,
05:52
which may surprise you:
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ambayo inawez kukushangaza:
05:55
shop at your local farmers markets.
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nunua kwenye masoko ya wakulima wa eneo husika.
05:57
(Laughter)
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(Vicheko)
05:58
Thank you.
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Asante
06:00
(Applause)
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(Makofi)
ABOUT THE SPEAKER
Mohammad Modarres - Social entrepreneurMohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible.
Why you should listen
As the founder of Abe's Eats, Mohammad Modarres is working to create a more inclusive and equitable food system for all. With past lives as the cofounder of a biotech company, award-winning political cartoonist and creative strategist for nonprofits and public companies alike, he's always sought to produce products and programs that break barriers and bring people together. Today, he uses the power of food to foster interfaith unity and inclusivity by making the growing need for faith-based (religious) Halal and Kosher foods more accessible and more inclusive.
A public health practitioner by training, Modarres entered the food world by accident when he produced the first two-in-one "Interfaith Meat" that is both (Zabihah) Halal and (Glatt) Kosher. The product was made for his "Shabbat Salaam" dinner, which was meant to bring friends together to foster community as a response to the rising wave of anti-Semitic and anti-Muslim bigotry after the 2016 US election cycle. In just over a year, more than 1,000 attendees have participated in Shabbat Salaam, while Interfaith Meat helps early adopters save on time, money and inventory space and reduce food waste.
Through the TED Residency program, Modarres incubated Abe’s Eats, a food brand that offers Interfaith Meat and other food products. In his journey to produce Interfaith Meat, he has worked with food experts and religious leaders, given talks on regenerative agriculture and its impact on carbon soil and now promotes food production that benefits the local American rancher and farmer.
Mohammad Modarres | Speaker | TED.com