TED2004
Sergey Brin + Larry Page: The genesis of Google
Sergey Brin 和 Larry Page 談 Google
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Google共同創辦人Larry Page和Sergey Brin讓大家一窺Google運作系統，分享一些小趣聞，像是國際搜尋模式、慈善的Google基金會、公司對創新思維及員工幸福不遺餘力的照顧。
Double-click the English transcript below to play the video.
00:26
Sergey Brin: I want to discuss a question
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Sergey Brin：我要討論一個問題
00:28
I know that's been pressing on many of your minds.
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我知道你們之中有很多人一直都很想知道
00:30
We spoke to you last several years ago.
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我們在幾年前和你們談過
00:33
And before I get started today,
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在我開始今天的討論以前
00:35
since many of you are wondering,
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既然你們很多人都想知道
00:38
I just wanted to get it out of the way.
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我想簡單帶過一下
00:40
The answer is boxers.
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答案就是—男性內褲
00:52
Now I hope all of you feel better.
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我希望現在你們感覺好一點了
00:54
Do you know what this might be? Does anyone know what that is?
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你們知道這有可能是什麼嗎？有沒有人知道這是什麼？
00:57
Audience: Yes.
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觀眾：知道。
00:58
SB: What is it?
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SB:這是什麼？
01:00
Audience: It's people logging on to Google around the world.
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觀眾：那是全球登入Google的人們
01:02
SB: Wow, OK. I didn't really realize what it was when I first saw it.
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SB：哇！很好，我第一次看到時還完全不知道這是什呢！
01:05
But this is what helped me see it.
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但這幫助我了解那個
01:08
This is what we run at the office, that actually runs real time.
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這就是我們在辦公室裡進行的，是實際運作的
01:11
Here it's slightly logged.
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這裡很少人登入
01:13
But here you can see around the world
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但在這裡你可以看到全世界的人們
01:15
how people are using Google.
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使用Google的情形
01:18
And every one of those rising dots
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每個上升的小點
01:20
represents probably about 20, 30 searches,
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代表大約20到30筆的搜尋
01:23
or something like that.
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或類似的動作
01:25
And they're labeled by color right now, by language.
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而現在他們使用的語言用不同的顏色標出
01:29
So you can see: here we are in the U.S.,
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你可以看到：這是我們在美國的情況
01:31
and they're all coming up red.
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他們都是用紅色表示
01:33
There we are in Monterey -- hopefully I can get it right.
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蒙特瑞公園市(美國加州)—希望我沒猜錯
01:35
You can see that Japan is busy at night,
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你可以看到日本夜晚很忙碌
01:38
right there.
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在那兒
01:40
We have Tokyo coming in in Japanese.
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我們把東京用日文標示
01:43
There's a lot of activity in China.
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在中國有很多活動
01:45
There's a lot of activity in India.
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在印度有很多活動
01:48
There's some in the Middle East, the little pockets.
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在中東有一些，那一小撮的地方
01:52
And Europe, which is right now in the middle of the day,
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再來，歐洲現在是中午時間
01:55
is going really strong with a whole wide variety of languages.
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多種不同的語言的量都很大
02:06
Now you can also see, if I turn this around here --
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現在，你也可以看到，如果把它轉到這邊來
02:14
hopefully I won't shake the world too much.
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希望我沒有把世界搖晃太劇烈
02:17
But you can also see, there are places where there's not so much.
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但你也可以發現，有一些地方並不那麼活躍
02:20
Australia, because there just aren't very many people there.
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澳洲，因為剛好那裡人口不多
02:23
And this is something that we should really work on,
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還有這裡是我們必須好好努力的地方
02:26
which is Africa, which is just a few trickles,
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在非洲，只有一點點細小光束
02:30
basically in South Africa and a few other urban cities.
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基本上都在南非還有少數幾個其他城市，
02:33
But basically, what we've noticed is these queries,
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我們注意到
02:37
which come in at thousands per second,
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只要在有電力的地方，
02:39
are available everywhere there is power.
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就有這些每秒湧進來的數千筆搜尋
02:42
And pretty much everywhere there is power, there is the Internet.
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而通常再有電力供應的地方，就會有網路
02:46
And even in Antarctica -- well, at least this time of year --
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即使是在南極洲—至少在一年中這個時候—
02:51
we from time to time will see a query rising up.
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我們不時可以看到一筆搜尋出現
02:53
And if we had it plotted correctly,
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如果我們繪製的圖是正確的，我想太空總署
02:55
I think the International Space Station would have it, too.
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我想太空總署也有搜尋
03:06
So this is
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所以，
03:09
some of the challenge that we have here,
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這就是我們面臨的挑戰
03:13
is you can see that it's actually kind of hard to get the --
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如你所看到的，要到那裡有點困難
03:22
there we go.
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好，到了
03:24
This is how we have to move the bits around
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這就是我們如何藉由移動這些小點
03:25
to actually get the people the answers to their questions.
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來讓人們得到他們問題的答案
03:27
You can see that there's a lot of data running around.
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你可以看到很多資料在運轉
03:31
It has to go all over the world: through fibers,
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它們必須經由光纖、
03:34
through satellites, through all kinds of connections.
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經由衛星、或經由其他各種連結而到達世界各地
03:36
And it's pretty tricky for us to maintain the latencies
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對我們來說，要把潛在變因維持在最低限度是很困難的
03:41
as low as we try to. Hopefully your experience is good.
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但願你的經驗是好的
03:45
But you can see also, once again -- so some places are much more wired
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但你也可以再次看到，有些地方纜線設置比起其他地方多很多
03:47
than others, and you can see all the bandwidth across the U.S.,
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你也可以看到穿越全美各地的頻寬
03:51
going up over to Asia, Europe in the other direction, and so forth.
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到達另一端的亞洲、歐洲等地
03:56
Now what I would like to do is just to show you
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現在我想做的事是向各位展示
03:59
what one second of this activity would look like.
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這種活動在一秒鐘內是什麼樣子
04:03
And if we can switch to slides --
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如果我們切換一下投影片
04:09
all right, here we go.
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好的，就是這樣
04:11
So this is slowed down.
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這就是被放慢的樣子
04:17
This is what one second looks like.
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這就是一秒鐘的樣子
04:20
And this is what we spend a lot of our time doing,
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這也就是我們花費很多時間在做的事
04:22
is just making sure that we can keep up
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要確保我們能跟得上
04:24
with this kind of traffic load.
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這樣的流量
04:30
Now, each one of those queries
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現在，這些搜尋每一筆都有著
04:32
has an interesting life and tale of its own.
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屬於自己、有趣的生命和故事
04:34
I mean, it could be somebody's health,
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我的意思是，那可有關某人的健康、
04:36
it could be somebody's career, something important to them.
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某人的職業、某些對他們來說重要的事
04:39
And it could potentially be something
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它們很有潛力變成
04:43
as important as tomato sauce,
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像是蕃茄醬一樣重要的東西
04:48
or in this case, ketchup.
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或是在這例子中的，Ketchup（一西班牙女子團體）
04:51
So this is a query that we had --
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這裡是其中一筆搜尋
04:54
I guess it's a popular band that was more popular in some parts of the world than others.
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我猜那是一個在某個地方很流行的樂團
04:57
You can see that it got started right here.
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你可以看到它從這個地方開始
05:00
In the U.S. and Spain, it was popular at the same time.
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它同時在美國還有西班牙流行
05:03
But it didn't have quite the same pickup in the U.S.
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但是在美國卻沒有和在西班牙相同的
05:05
as it did in Spain.
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搜尋數量
05:07
And then from Spain, it went to Italy,
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然後從西班牙來到了義大利
05:09
and then Germany got excited, and maybe right now the U.K. is enjoying it.
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然後是德國為之瘋狂，或許現在是英國也在欣賞這個樂團
05:13
And so I guess the U.S. finally,
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所以我猜想，美國終究
05:15
finally started to like it, too.
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終究也會開始喜歡她們
05:18
And I just wanted to play it for you.
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我只是想展示給你們看。
05:26
Anyway, you can all enjoy it for yourselves --
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無論如何，你們都可以自己玩玩
05:28
hopefully that search will work.
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希望搜尋可以做到。
05:31
As a part of --
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其中的一部分—
05:35
you know, part of what we want to do to grow our company
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你知道的，就是我們要擴展公司的其中一部分
05:37
is to have more searches.
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就是造就更多的搜尋
05:39
And what that means is we want to have
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意思是說，我們希望
05:41
more people who are healthy and educated.
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有更多人是健康且受過教育的
05:46
More animals, if they start doing searches as well.
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還有更多動物—如果他們也開始搜尋
05:50
But partly, we want to make the world a better place,
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但有一部分是，我們想要創造一個更好的世界
05:55
and so one thing that we're embarking upon is the Google Foundation,
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我們正在著手進行的一件事是Google基金會
06:00
and we're in the process of setting that up.
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還正在籌措當中
06:02
We also have a program already called Google Grants
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我們已經成立一個計畫叫做Google Grants
06:05
that now serves over 150 different charities around the world,
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現在這個組織協助了全世界超過150個慈善團體
06:08
and these are some of the charities that are on there.
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這些是那些慈善團體的其中幾個
06:10
And it's something I'm very excited to be a part of.
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這也是我很興奮能參與其中的一件事
06:15
In fact, many of the organizations that are here --
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事實上，這裡其中許多機構
06:17
the Acumen Fund, I think ApproTEC we have running, I'm not sure if that one's up yet --
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像是Accumen Fund，還有我正在運作的Appro TEC，我不確定是不是已經上線了
06:23
and many of the people who have presented here are running through Google Grants.
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還有我們今天提到的其中許多人都瀏覽過Google Grants
06:26
They run Google ads, and we just give them the ad credit
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他們瀏覽Google廣告，我們則給予他們廣告額度
06:29
so they can let organizations know.
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能夠讓一些機構認識他們
06:33
One of the earlier results that we got --
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其中一個早期的成果
06:35
we have a Singaporean businessman who is now sponsoring a village
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就是我們幫助一個新加坡商人
06:38
of 25 Vietnamese girls for their education,
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成為一個越南村莊25個女孩的教育贊助人
06:42
and that was one of the earliest results. And as I said, now there have been
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而那只是早期的一個成果，而現在，如同我剛剛說的
06:45
many, many stories that have come in,
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有許多許多這樣的例子
06:47
because we do have hundreds of charities in there,
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因為我們這裡有上百個慈善機構
06:49
and the Google Foundation will be an even broader endeavor.
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且Google基金會將更努力深耕推廣
06:54
Now does anybody know who this is?
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有人知道這是誰嗎？
07:00
A-ha!
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啊哈！
07:01
Audience: Orkut.
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（觀眾：Orkut）
07:02
SB: Yes! Somebody got it.
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SB:是的！有人答對了
07:04
This is Orkut. Is anybody here on Orkut?
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他是Orkut。這裡有人用過Orkut嗎？
07:07
Do we have any?
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有人嗎？
07:09
Okay, not very many people know about it.
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好吧，沒有很多人知道他
07:10
I'll explain it in a second.
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我簡短的解釋一下
07:12
This is one of our engineers.
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這是我們的一個工程師
07:14
We find that they work better when they're submerged and covered with leaves.
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我們發現他們在被樹葉淹沒時工作表現比較好
07:19
That's how we churn those products out.
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這就是我們生產出大量產品的方法。
07:22
Orkut had a vision to create a social network.
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Orkut對於創造社群網路很有洞察力
07:27
I know all of you are thinking, "Yet another social network."
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我知道你們大家都在想：「又是另一個社群網路。」
07:29
But it was a dream of his, and we, basically,
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但這是他們一個夢想，也是我們的
07:32
when people really want to do something, well, we generally let them.
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當人們很想要作一件事，好的，我們就會讓他們做
07:35
So this is what he built.
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這就是他所建立的
07:38
We just released it in a test phase last month,
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我們上個月才剛發布測試階段的版本
07:42
and it's been taking off.
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也正在成長
07:44
This is our VP of Engineering.
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這是我們工程部的副總
07:46
You can see the red hair, and I don't know if you can see the nose ring there.
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你可以看到他的紅頭髮，我不確定你能不能看到他的鼻環
07:51
And these are all of his friends.
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這些都是他的朋友
07:54
So this is how -- we just deployed it --
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這就是我們如何部署
08:01
we just decided that people would send each other invitations to get into the service,
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我們決定讓人們互相邀請使用這項服務
08:04
and so we just had the people in our company initially send them out.
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所以我們先從讓公司員工開始發送邀請
08:09
And now we've grown to over 100,000 members.
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現在我們已成長到擁有超過100,000名會員
08:13
And they spread, actually, very quickly, even outside the U.S.
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事實上，這項服務甚至在美國以外的地方也擴展的相當快速
08:16
You can see, even though the U.S. is still the majority here --
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你們可以看到，儘管美國依然佔了大多數
08:19
though, by the way, search-wise, it's only about 30 percent of our traffic --
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附帶一提，再搜尋方面美國只佔了百分之30
08:23
but it's already going to Japan, and the U.K., and Europe,
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但這項服務已擴及日本、英國和歐洲
08:26
and all the rest of the countries.
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以及其他各國
08:28
So it's a fun little project.
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這是個好玩的小計劃
08:30
There are a variety of demographics. I won't bore you with these.
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這裡有許多種類的統計資料，我不會拿這些資料來讓你們無聊
08:33
But it's just the kind of thing that we just try out for fun
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這些不過是一些為了好玩而嘗試的數據
08:36
and see where it goes.
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還能看看進展的如何
08:38
And --
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然後
08:40
well, I'll leave you in suspense.
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嗯，我將替你賣點關子
08:42
Larry, you can explain this one.
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Larry，你可以解釋一下這個
08:44
Larry Page: Thank you, Sergey.
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Larry Page：謝謝你，Sergey
08:47
So one of the things -- both Sergey and I
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有一件事--Sergey和我
08:49
went to a Montessori school,
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都去過一所蒙特梭利學校
08:51
and I think, for some reason,
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而我認為，基於某些原因
08:54
this has been incorporated in Google.
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這已經被納入了Google
08:57
And Sergey mentioned Orkut, which is something that,
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剛剛Sergey 提到了Orkut，
09:00
you know, Orkut wanted to do in his time,
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你知道的，Orkut當時想要做一件事
09:04
and we call this -- at Google, we've embodied this as "the 20 percent time,"
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在Google我們將它體現為「百分之二十自由時間」
09:07
and the idea is, for 20 percent of your time,
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這個概念就是，如果你在Google工作
09:10
if you're working at Google, you can do what you think is the best thing to do.
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你會有百分之二十的時間你可以做你想做的事
09:13
And many, many things at Google have come out of that,
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有好多好多Google的服務就是這樣來的
09:17
such as Orkut and also Google News.
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像是Orkut和Google新聞
09:20
And I think many other things in the world also have come out of this.
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我認為世界上很多其他事情也是這樣來的
09:24
Mendel, who was supposed to be teaching high-school students,
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孟德爾本來是要當高中老師的
09:27
actually, you know, discovered the laws of genetics --
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而事實上，你知道的，他發現了遺傳學定律
09:30
as a hobby, basically.
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基本上是基於興趣
09:32
So many, many useful things come out of this.
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非常多有用的事情來自於此
09:36
And News, which I just mentioned,
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還有我剛剛提到的Google新聞
09:39
was started by a researcher.
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是由一個研究者創立的
09:42
And he just -- he -- after 9/11, he got really interested in the news.
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而他只是，在911事件後，對於新聞非常有興趣
09:45
And he said, "Why don't I look at the news better?"
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然後他說：「我何不讓新聞更好看呢？」
09:50
And so he started clustering it by category,
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所以他按照類型把新聞集中起來
09:53
and then he started using it, and then his friends started using it.
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然後他開始使用、他的朋友們也開始使用
09:56
And then, besides just looking cute on a baby's bottom,
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然後，在看著嬰兒可愛的小屁屁之外
10:01
we made it a Googlette,
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我們讓它成為Google小嬰兒（Google的產品）
10:03
which is basically a small project at Google.
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基本上是一個小小的計畫
10:06
So it'd be like three people, or something like that,
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那就像是大概三個人之類的
10:09
and they would try to make a product.
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試著做出一樣產品
10:11
And we wouldn't really be sure if it's going to work or not.
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我們不太確定那項產品究竟可行或不可行
10:13
And in News' case, you know, they had a couple of people
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在Google新聞的例子裡，有幾個人在做這件事
10:17
working on it for a while, and then more and more people
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然後越來越多人開始使用
10:19
started using it, and then we put it out on the Internet,
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然後我們將它發表在網路上
10:21
and more and more people started using it.
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然後又有越來越多人開始使用這項服務
10:23
And now it's a real, full-blown project with more people on it.
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現在它已經是個有著更多人使用的真實的且完善的計畫
10:26
And this is how we keep our innovation running.
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這就是我們讓創新不段運轉的方法
10:29
I think usually, as companies get bigger,
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我認為，當公司變得越大
10:32
they find it really hard to have small, innovative projects.
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他們就會發現要發展小規模的、創新的計畫越不容易
10:35
And we had this problem, too, for a while, and we said,
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我們有一段時間也有這個問題，後來我們說：
10:38
"Oh, we really need a new concept."
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「喔！我們真的需要一個新的概念。」
10:40
You know, the Googlettes -- that's a small project that we're not quite sure if it's going to work or not,
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你知道的，Google小嬰兒—也就是我們不知道是否可行的小計畫
10:44
but we hope it will, and if we do enough of them,
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但我們希望，若我們為它們做得夠多的話，
10:47
some of them will really work and turn out, such as News.
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它們中的一些可以開花結果，就像是Google新聞
10:51
But then we had a problem because then we had over 100 projects.
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但有一個問題是，我們因為這樣有了超過一百個計畫
10:55
And I don't know about all of you,
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我無法認識你們全部人
10:57
but I have trouble keeping 100 things in my head at once.
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因為我要努力讓這一百件事同時在我腦袋裡運轉
11:00
And we found that if we just wrote all of them down
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然後我們發現如果我們把它們都寫下來
11:04
and ordered them -- and these are kind of made up.
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然後整理它們—這聽起來有點像是在胡說
11:07
Don't really pay attention to them.
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不要在上面花心思
11:09
For example, the "Buy Iceland" was from a media article.
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比如說：「買冰島」是來自於媒體的一篇文章
11:12
We would never do such a crazy thing, but --
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我們絕對不會做這麼瘋狂的事，但
11:17
in any case, we found if we just basically wrote them all down and ordered them,
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無論如何，我們發現如果我們只是寫下它們然後整理排序
11:21
that most people would actually agree what the ordering should be.
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大部分的人都會同意應該要將點子整理排序
11:25
And this was kind of a surprise to me, but
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這對我來說有些驚訝
11:27
we found that as long as you keep the 100 things in your head,
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我們發現一旦你藉由把它們寫下來
11:30
which you did by writing them down,
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來將一百件事情同時放在腦子裡運轉
11:32
that you could do a pretty good job deciding what to do
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則你會非常正確的決定出你要做什麼
11:34
and where to put your resources.
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以及要將資源如何分配
11:37
And so that's basically what we've done
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以上基本上就是我們所做的
11:39
since we instituted that a few years ago, and I think it has really allowed us to be innovative
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自從我們在幾年前制定了這套規矩，我認為它大大幫助了我們創新
11:43
and still stay reasonably well-organized.
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並同時維持著良好組織化的
11:46
The other thing we discovered is that people like to work on things that are important,
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我們另一個發現就是人們喜歡在重要的事情上努力
11:49
and so naturally,
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自然而然
11:51
people sort of migrate to the things that are high priorities.
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人們多少會將心思移到優先事項上
11:57
I just wanted to highlight a couple of things
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我想強調幾件新的
11:59
that are new, or you might not know about.
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或是你可能還不知道的事情
12:02
And the top thing, actually, is the Deskbar.
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其中最首要的，就是桌面捷徑列(Deskbar)
12:05
So this is a new -- how many of you use the Google Toolbar?
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這是新的—你們有幾個人使用Google工具列？
12:08
Raise your hands.
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請舉手
12:10
How many of you use the Deskbar?
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你們有多少人使用桌面捷徑列？
12:13
All right, see? You guys should try it out.
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好的，看，你們應該要試一試
12:15
But if you go to our site and search
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但如果你們上我們的網站
12:17
for "Deskbar," you'll get this.
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搜尋「桌面捷徑列」，你會得到這個
12:19
And the idea is, instead of a toolbar, it's just present all the time
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這個概念就是，不同於「工具列」
12:21
on your screen on the bottom,
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它會一直出現在你的螢幕下方
12:23
and you can do searches really easily.
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你可以很輕易的進行搜尋
12:26
And it's sort of like a better version of the toolbar.
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那有點像是「工具列」的改良版
12:28
Thank you, Sergey.
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謝謝你，Sergey
12:34
This is another example of a project that somebody at Google
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這是另一個例子
12:36
was really passionate about, and they just, they got going,
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而他們剛開始研發
12:39
and it's really, really a great product, and really taking off.
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這真的真的是一個非常棒的產品，而且確實開始著手執行
12:42
Google Answers is something we started, which is really cool,
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Google Answers是一項我們已經開始的項目，這真的非常的酷
12:46
which lets you -- for five to 100 dollars,
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這讓你能花5到100美元
12:49
you can type a question in,
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輸入一個你想問的問題
12:51
and then there's a pool of researchers
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接著將有一大群的研究人員
12:53
that go out and research it for you, and it's guaranteed and all that,
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為你研究這個問題，且有品質保證
12:57
and you can get actually very good answers to things
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你可以不用花費自己太多的時間
12:59
without spending all that time yourself.
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就得到很好的答案
13:01
Froogle lets you search shopping information,
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Froogle幫助你找尋購物資訊
13:04
and Blogger lets you publish things.
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然後Blogger部落格讓你發表東西
13:06
But all of these -- well, these were all sort of innovative things that we did that --
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經由這些許多種類的創新產品
13:10
you know, we try many, many different things
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你們可以得知我們公司
13:13
in our company.
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嘗試了許許多多不同的產品
13:14
We also like to innovate in our physical space,
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我們也喜歡在我們的物理空間上做革新
13:16
and we noticed in meetings, you know, you have to wait a long time
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我們也注意到在開會時，你知道的，你必須等很長的時間
13:19
for projectors to turn on and off,
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去等待投影機開關
13:22
and they're noisy, so people shut them off.
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而且它們的噪音很大，所以人們總會把它關掉
13:24
And we didn't like that, so we actually,
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而我們不喜歡這樣，所以事實上
13:26
in maybe a couple of weeks, we built these little enclosures
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我們花了大約兩週，製作了這個小容器
13:31
that enclosed the projectors, and so we can leave them on all the time
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可以放置投影機，因此我們可以使投影機隨時開著
13:33
and they're completely silent.
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而且完全安靜
13:36
And as a result, we were able to build some software
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結果，我們也得以製作一些軟體
13:38
that also lets us manage a meeting,
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也可以讓我們進行會議管理
13:40
so when you walk into a meeting room now,
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所以現在當你走進會議室
13:42
it lists all the meetings that are happening,
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這個軟體會列舉所有正在進行的會議
13:44
you can very easily take notes, and they just get emailed automatically
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你會非常容易的作紀錄，而且它還會自動發出電子郵件
13:46
to all the people that were present in the meeting.
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給所有出席會議的人
13:49
And as we become more of a global company,
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隨著我們成為更加全球化的公司
13:52
we find these things really affect us --
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我們發現這真的對我們很有影響
13:54
you know, can we work effectively with people who aren't in the room?
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你知道，我們能有效率的和不在會議室中的人一起工作
13:57
And things like that. And simple things like this can really make a big difference.
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諸如此類，而這簡單的事情卻能造成很大的改變
14:01
We also have a lot of engineers in those meetings,
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我們也有很多的工程師在這些會議中
14:06
and they don't always do their laundry as much as they should.
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雖然他們應該常洗衣服，但他們總是做不到
14:13
And so we found it was pretty helpful
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所以我們發現提供洗衣機對他們很有幫助
14:15
to have laundry machines, for our younger employees especially, and ...
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特別是那些年輕的工程師
14:22
we also allow dogs and things like that,
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我們也允許帶狗上班或這一類的事
14:25
and we've had, I think, a really fun culture at our company,
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我們擁有，就我認為，非常有趣的公司文化
14:28
which helps people work and enjoy what they're doing.
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這讓員工能享受於他們的工作
14:31
This is actually our "cult picture."
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這是我們的 "異教照片"
14:33
I just wanted to show quickly.
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我只想快速的讓你們看一下
14:38
We had this on our website for a while,
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我們讓這張照片在我們的網站上放了一陣子
14:40
but we found that after we put it on our website,
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而我們發現在我們放上照片後
14:43
we didn't get any job applications anymore.
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就沒有任何人來應徵了
14:48
But anyway, every year we've taken
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但無論如何，我們每年都會
14:50
the whole company on a ski trip.
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帶全公司的人去滑雪之旅
14:52
A lot of work happens in companies from people knowing each other, and informally.
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很多公司的作品都在員工輕鬆的互相交流之中產生
14:56
And I think we've done a good job encouraging that.
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我認為我們有效的鼓勵了其發生
15:00
It makes it a really fun place to work.
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這使得工作場所變得更有趣
15:02
Along with our logos, too, which I think really embody
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還有我們的商標，我認為在我們改變商標的時
15:05
our culture when we change things.
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體現出了我們的文化
15:08
In the early days, we were actually advised
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在早期我們就被建議過
15:09
we should never change our logo because
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絕對不要更改我們的商標
15:13
we should establish our brand, you know,
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因為我們必須建立自己的品牌，你知道的，
15:15
because, you know, you'd never want to change your logo.
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因為，你知道的，你永遠也不會想要更改自己的商標
15:17
You want it to be consistent.
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你會希望它始終如一的
15:19
And we said, "Well, that doesn't sound so much fun.
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然後我們說：「嗯...那聽起來不太有趣。」
15:21
Why don't we try changing it every day?"
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我們何不試著每天換商標呢？
15:26
One of the things that really excites me about what we're doing now
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關於我們現在所做的事情有一件讓我特別感到興奮的事
15:29
is we have this thing called AdSense,
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就是我們有一個叫做AdSense的產品
15:31
and this is a little bit foreshadowing --
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這是一個小開端
15:35
this is from before Dean dropped out.
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開始於Howard Dean退選以前
15:38
But the idea is, like, on a newspaper, for example,
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而這個主意就像是，例如在報紙上
15:40
we show you relevant ads.
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我們會給你展示相關廣告
15:42
And this is hard to read, but this says "Battle for New Hampshire:
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而這很難閱讀，但是有關 "新漢普郡之戰：
15:44
Howard Dean for President" -- articles on Howard Dean.
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Howard Dean競選總統" —Howard Dean的相關文章
15:48
And these ads are generated automatically --
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這些廣告幾乎都是自動生成的
15:51
like in this case, on the Washington Post --
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像這個例子，在華盛頓郵報
15:52
from the content on the site.
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它是來自網站內容
15:54
And so we use our over 150,000 advertisers
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因此我們利用超過150000位廣告客戶
15:58
and millions of advertisements, so we pick the one
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和幾百萬則廣告中，選出一則
16:00
that's most relevant to what you're actually looking at,
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與你所看到的內容中最相關的一則
16:02
much as we do on search.
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我們會儘量搜尋
16:04
So the idea is we can make advertising useful,
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這個概念就是我們要讓廣告有用
16:07
not just annoying, right?
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不只是惱人，對吧？
16:09
And the nice thing about this,
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關於這個有一件很不錯的事
16:11
we have a self-serve program,
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我們有一套自助計畫
16:13
and many thousands of websites have signed up,
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有數千到數萬個網站註冊了
16:16
and this let's them really make money. And I --
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並且這讓他們賺大錢
16:18
you know, there's a number of people I met --
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我遇過到很多人
16:20
I met this guy who runs a conservation site at a party,
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我在一個派對上遇到了這個經營一個保育網站的傢伙
16:23
and he said, "You know, I wasn't making any money.
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他說：「你知道嗎，我以前沒有賺到任何錢。」
16:25
I just put this thing on my site and I'm making 10,000 dollars a month.
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「我只是把這些東西放到我的網站上，結果現在我每個月就有一萬元入袋」
16:29
And, you know, thank you.
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「感謝你」
16:31
I don't have to do my other job now."
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「我現在不需要再做我另一份工作了」
16:33
And I think this is really important for us, because it makes the Internet work better.
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我認為這對我們而言很重要，因為這讓網際網路變得更好
16:36
It makes content get better, it makes searching work better,
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這讓網路上的內容變得更好，也讓搜尋運作更順利
16:39
when people can really make their livelihood
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人們能夠從提供好的內容中
16:41
from producing great content.
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獲得溫飽
16:46
So this session is supposed to be about the future,
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這個部份是關於未來的
16:49
so I'd thought I'd talk at least briefly about it.
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所以我覺得我至少應該簡短談一下
16:52
And the idea behind this is to do the perfect job doing search,
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這背後的想法是：要做出完美的搜尋
16:55
you really have to be smart.
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你必須要很聰明
16:57
Because you can type, you know, any kind of thing into Google,
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因為你可以在Google上鍵入任何類型的東西
17:00
and you expect an answer back, right?
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你就可以得到結果，對吧？
17:03
But finding things is tricky, and so you really want intelligence.
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但要找東西是很棘手的，所以你很想要有智慧
17:07
And in fact, the ultimate search engine would be smart.
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而事實上，終極搜尋引擎是很聰明的
17:10
It would be artificial intelligence.
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它將會成為人工智慧
17:12
And so that's something we work on,
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那就是我們正在努力的事
17:14
and we even have some people who are excited enough
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我們現在甚至有著一群夠興奮也夠瘋狂的人
17:16
and crazy enough to work on it now,
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來做這件事
17:18
and that's really their goal.
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這也是他們的目標
17:20
So we always hope that Google will be smart,
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我們總是希望Google能夠很聰明
17:22
but we're always surprised when other people think that it is.
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但在別人這麼認為時，我們也總是很驚訝
17:25
And so I just wanted to give a funny example of this.
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我想要舉出一個有趣的例子
17:28
This is a blog from Iraq,
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這是一個伊拉克的部落格
17:30
and it's not really what
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這並不是我真正要談論的
17:32
I'm going to talk about, but I just wanted to show you an example.
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但我只是想給你們看個例子
17:34
Maybe, Sergey, you can highlight this.
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或許Sergey你可以標一下重點
17:36
So we decided --
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所以我們決定
17:42
actually, the highlight's right there. Oh, thank you.
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事實上，標示在那兒，喔，謝啦
17:47
So, "related searches," right there. You can't see it that well,
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「相關搜尋」在那兒，你可能看不太清楚
17:52
but we decided we should put in this feature
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但我們決定要在我們的AdSense放上這個功能
17:54
into our AdSense ads, called "related searches."
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叫做「相關搜尋」
17:57
And so we'd say, you know, "Did you mean 'search for'" -- what is this,
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所以我們會說：「你是不是要找......」
18:00
in this case, "Saddam Hussein," because this blog is about Iraq --
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在這個例子中，會出現「海珊」因為這個部落格和伊拉克有關
18:03
and you know, in addition to the ads,
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在廣告之外
18:05
and we thought this would be a great idea.
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我們認為這會是一個好主意
18:08
And so there is this blog
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這裡有一個部落格
18:10
of a young person who was kind of depressed, and he said,
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是屬於一個有點沮喪的年輕人的，他說：
18:15
"You know, I'm sleeping a lot."
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「你知道的，我睡很多」
18:17
He was just kind of writing about his life.
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他只是寫下他的生活點滴
18:19
And our algorithms -- not a person, of course,
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而我們的演算法—當然不是一個真人
18:22
but our algorithms, our computers --
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我們的演算法，我們的電腦，
18:24
read his blog and decided that
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讀到了他的部落格並決定將它
18:26
the related search was, "I am bored."
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列為「我很無聊」的相關搜尋
18:28
And he read this, and he thought a person had decided
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然後他看到了，他以為是一個人決定了
18:31
that he was boring,
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他很無聊這樣的評語
18:33
and it was very unfortunate,
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這很不幸，
18:36
and he said, "You know, what are these, you know, bastards at Google doing?
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然後他說：「這些Google的混帳在做什麼？
18:40
Why don't they like my blog?"
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他們為什麼不喜歡我的部落格？」
18:42
And so then we read his blog, which was getting -- you know,
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所以後來我們去看了他的部落格，
18:45
sort of going from bad to worse,
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事情變得越來越糟，
18:48
and we said the related search was, "Retards."
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我們的相關搜尋顯示「發育遲緩」
18:53
And then, you know, he got even more mad,
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後來，你知道的，他更生氣了
18:55
and he wrote -- like, started swearing and so on.
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他寫了一些像是咒罵等等的
18:57
And then we produced "You suck."
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然後我們產生出「你這爛人」
19:00
And finally, it ended with "Kiss my ass."
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最後結果是以「你去吃屎吧！」作終
19:05
And so basically, he thought he was dealing with something smart,
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基本上，他以為他是在跟有智慧的對象打交道
19:07
and of course, you know,
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但當然的，
19:09
we just sort of wrote this program and we tried it out,
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我們只是寫下了這個程式並且試試看
19:11
and it didn't quite work,
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但不太好用
19:14
and we don't have this feature anymore.
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後來我們就不再使用這個功能了
19:18
So with that, maybe I can switch back to the world.
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或許我可以切換回到這個世界圖
19:21
I wanted to end just by saying that
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我想以談談這個來做結
19:23
there's a couple things that really make me excited
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有幾件事讓我對於
19:25
to be involved with Google,
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身處Google之中感到興奮
19:28
and one of those is that we're able to make money
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其中之一就是我們可以藉由廣告來賺錢
19:32
largely through advertising, and one of the benefits that I didn't expect from that
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其中一個我不曾預期到的好處是
19:35
was that we're able to serve everyone in the world
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我們可以服務世界上每一個人
19:38
without worrying about, you know, places that don't have as much money.
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而不用擔心有些地方沒有那麼多錢
19:43
So we don't have to worry about our products being sold,
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我們不用擔心產品被賣到—
19:46
for example, for less money in places that are poor,
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例如：被賣到比較沒有錢的貧窮地區
19:49
and then they get re-imported into the U.S. --
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然後被進口到美國
19:51
for example, with the drug industry.
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例如，和製藥業一樣。
19:53
And I think we're really lucky to have that kind of business model
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我認為我們有著這樣的商業模式是很幸運的
19:56
because everyone in the world has access to our search,
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因為世界上每一個人都可以使用我們的搜尋
19:59
and I think that's a tremendous, tremendous benefit.
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我認為這是極大的、驚人的利益
20:02
The other thing I wanted to mention just briefly
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另一件我想要簡單提到的是
20:05
is that we have a tremendous ability and responsibility
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我們有著很大的能力及責任
20:11
to provide people the right information,
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來提供人們正確的資訊
20:14
and we view ourselves like a newspaper or a magazine --
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我們將自己視為報紙或是雜誌
20:16
that we should provide very objective information.
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也就是說我們應該提供很客觀的資訊
20:19
And so in our search results, we never accept payment for our search results.
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所以我們從不接受為了搜尋結果而付費
20:22
We accept payment for advertising,
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我們只接受為廣告付費
20:25
and we mark it as such.
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而我們也是如此行銷
20:27
And that's unlike many of our competitors.
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這和我們的許多競爭者都很不一樣
20:29
And I think decisions we're able to make like that
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我們能夠做出
20:32
have a tremendous impact on the world,
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對世界有重大影響的決定
20:34
and it makes me really proud to be involved with Google.
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這讓我以身為Google一員為傲
20:36
So thank you.
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謝謝
ABOUT THE SPEAKERS
Sergey Brin - Computer scientist, entrepreneur and philanthropistSergey Brin is half of the team that founded Google.
Why you should listen
Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.
Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .
Sergey Brin | Speaker | TED.com
Larry Page - CEO of Google
Larry Page is the CEO and cofounder of Google, making him one of the ruling minds of the web.
Why you should listen
Larry Page and Sergey Brin met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based on a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. In 1998, they opened Google in a garage-office in Menlo Park. In 1999 their software left beta and started its steady rise to web domination.
Beyond the company's ubiquitous search, including AdSense/AdWords, Google Maps, Google Earth and the mighty Gmail. In 2011, Page stepped back into his original role of chief executive officer. He now leads Google with high aims and big thinking, and finds time to devote to his projects like Google X, the idea lab for the out-there experiments that keep Google pushing the limits.
Larry Page | Speaker | TED.com