TEDxMidAtlantic
Dan Bell: Inside America's dead shopping malls
Dan Bell: Dins dels centres comercials morts d'Amèrica
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Què passa quan un centre comercial cau en la ruïna? El cineasta Dan Bell ens guia a través dels monòlits de productes abandonats, fent un comentari sorprenentment divertit i líric sobre el consumisme, la cultura juvenil, i la inspiració que podem trobar en la decadència.
Double-click the English transcript below to play the video.
00:12
In the last couple of years,
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Els últims anys
he produït la "Sèrie dels
centres comercials morts",
centres comercials morts",
00:14
I have produced what I call
"The Dead Mall Series,"
"The Dead Mall Series,"
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32 curtmetratges fins ara
de centres comercials morts.
de centres comercials morts.
00:16
32 short films and counting
about dead malls.
about dead malls.
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00:19
Now, for those of you who are
not familiar with what a dead mall is,
not familiar with what a dead mall is,
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Per aquells que no sabeu què és
un centre comercial mort,
un centre comercial mort,
00:23
it's basically a shopping mall
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bàsicament és un centre comercial
00:26
that has fallen into hard times.
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que està passant temps difícils.
00:29
So it either has few shops
and fewer shoppers,
and fewer shoppers,
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Així que o bé té poques botigues
i encara menys botiguers
i encara menys botiguers
00:32
or it's abandoned and crumbling into ruin.
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o bé està abandonat i caient en la ruïna.
00:37
No sale at Penny's.
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Sense ofertes a Penny's
00:38
(Laughter)
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(Riures)
00:40
I started producing this series
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Vaig començar a produir aquesta sèrie
00:42
in early 2015
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a principis del 2015
00:45
after going through
kind of a dark period in my life
kind of a dark period in my life
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després de passar una mena de període fosc
00:48
where I just didn't want
to create films anymore.
to create films anymore.
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en el qual simplement ja no volia
crear pel·lícules.
crear pel·lícules.
00:51
I put my camera away
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Vaig guardar la càmera
00:53
and I just stopped.
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i simplement vaig parar.
00:56
So in 2015, I decided to make
a short film about the Owings Mills Mall.
a short film about the Owings Mills Mall.
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El 2015 vaig decidir fer un curtmetratge
sobre el centre comercial Owings Mills.
sobre el centre comercial Owings Mills.
01:03
Owings Mills Mall opened in 1986.
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Owings Mills va obrir el 1986.
01:06
I should know because
I was there on opening day.
I was there on opening day.
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Ho hauria de saber perquè era
allà el dia de la inauguració.
allà el dia de la inauguració.
01:10
I was there with my family,
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Era amb la meva família,
01:11
along with every other
family in Baltimore,
family in Baltimore,
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i amb gairebé
totes les famílies de Baltimore
totes les famílies de Baltimore
01:16
and you had to drive around
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i havies de donar voltes
01:17
for 45 minutes
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durant 45 minuts
01:19
just to find a parking spot.
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per trobar un espai per aparcar.
01:21
So if you can imagine,
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Us podeu imaginar,
01:22
that's not happening at the malls today.
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això no passa als centres
comercials ara.
comercials ara.
01:25
My first mall job that I had as a teenager
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La primera feina a un centre comercial
que vaig tenir d'adolescent
que vaig tenir d'adolescent
01:28
was at a sporting goods store
called Herman's World of Sports.
called Herman's World of Sports.
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era en una botiga d'esports anomenada
Herman's World of Sports.
Herman's World of Sports.
01:33
Maybe you remember.
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Potser la recordeu.
01:34
(Singing) Herman's World of Sports.
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(Cantant) Herman's World of Sports.
01:36
You guys remember that?
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Us en recordeu?
01:38
(Laughter)
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(Riure)
01:39
Yeah, so I worked in a lady's shoe store.
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Sí, vaig treballar en una botiga
de sabates per dones.
de sabates per dones.
01:44
I worked in a leather goods store,
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En una botiga d'articles de pell,
01:46
and I also worked in a video store,
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i també vaig treballar en
una botiga de vídeos
una botiga de vídeos
01:52
and not being one who was
very fond of the retail arts --
very fond of the retail arts --
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i no sent gaire amic
de les arts de la venda al públic...
de les arts de la venda al públic...
01:58
(Laughter)
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(Riures)
02:01
I got fired from every single job.
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Em van acomiadar de totes les feines.
02:04
(Laughter)
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(Riures)
02:06
In between these low-paying retail jobs,
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Entre aquestes feines poc remunerades,
02:11
I did what any normal teenager did
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feia el que tot adolescent normal feia
02:14
in the 1990s.
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als anys noranta.
02:16
I shoplifted.
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Robava a les botigues.
Estic de broma.
02:20
I'm just kidding.
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Passava l'estona amb els amics
al centre comercial.
al centre comercial.
02:21
I hung out with my friends at the mall.
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02:23
(Laughter)
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(Riures)
02:24
Everyone's like, "Oh my God,
what kind of talk is this?"
what kind of talk is this?"
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Tothom fa: "Oh, Déu meu,
quin tipus de conferència és aquesta?"
quin tipus de conferència és aquesta?"
02:28
(Laughter)
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(Riure)
02:33
Hanging out at the mall could be fun,
but it could be really lame, too,
but it could be really lame, too,
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Passar l'estona al centre comercial podia
ser divertit, però també penós,
ser divertit, però també penós,
02:36
like sharing a cigarette
with a 40-year-old unemployed mall rat
with a 40-year-old unemployed mall rat
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com compartir un cigarret amb una rata
de 40 anys desempleada
de 40 anys desempleada
02:41
who has put on
black lipstick for the night
black lipstick for the night
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que s'ha posat pintallavis negre
per la nit
per la nit
02:45
while you're on your break
from your crappy minimum wage job.
from your crappy minimum wage job.
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durant el descans de la teva feina
mal pagada de merda.
mal pagada de merda.
02:52
As I stand here today,
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Mentre estic aquí avui,
02:55
Owings Mills has been gutted
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Owings Mills ha estat destruït
02:58
and it's ready for the wrecking ball.
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i està a punt de demolició.
03:02
The last time I was there,
it was in the evening,
it was in the evening,
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L'última vegada que hi vaig ser,
era al vespre,
era al vespre,
03:05
and it was about three days
before they closed the mall for good.
before they closed the mall for good.
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i era uns tres dies abans que
tanquessin permanentment.
tanquessin permanentment.
03:10
And you kind of felt --
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I senties...
03:12
they never announced the mall was closing,
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mai van anunciar que tancava
03:14
but you had this sort of feeling,
this ominous feeling,
this ominous feeling,
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però tenies un pressentiment,
un sentiment inquietant,
un sentiment inquietant,
03:16
that something big was going to happen,
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que alguna cosa grossa
estava a punt de passar,
estava a punt de passar,
03:19
like it was the end of the road.
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com si fos el final del camí.
03:22
It was a very creepy walk
through the mall.
through the mall.
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Era esgarrifós caminar
pel centre comercial.
pel centre comercial.
03:25
Let me show you.
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Deixeu que us ho ensenyi.
03:34
(Music)
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(Música)
Quan vaig començar a produir la
"Sèrie dels centres comercials morts,"
"Sèrie dels centres comercials morts,"
03:59
So when I started producing
"The Dead Mall Series,"
"The Dead Mall Series,"
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04:01
I put the videos up onto YouTube,
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vaig posar els vídeos a YouTube,
04:03
and while I thought they were interesting,
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i tot i creure que eren interessants,
04:05
frankly I didn't think others
would share the enthusiasm
would share the enthusiasm
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francament, no pensava que els altres
compartirien l'entusiasme
compartirien l'entusiasme
04:09
for such a drab and depressing topic.
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per un tema tan depriment i avorrit.
04:14
But apparently I was wrong,
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Però aparentment m'equivocava,
04:15
because a lot of people
started to comment.
started to comment.
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perquè molta gent
va començar a comentar.
va començar a comentar.
04:17
And at first the comments were like --
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I al començament els comentaris eren...
04:21
basically like, "Oh my God,
that's the mall from my childhood.
that's the mall from my childhood.
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com "Déu meu, és el centre comercial
de la meva infantesa.
de la meva infantesa.
04:24
What happened?"
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Què ha passat?"
04:26
And then I would get comments
from people who were like,
from people who were like,
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I després rebia comentaris
de gent que deien:
de gent que deien:
"N'hi ha un al meu poble.
Hauries de venir a filmar-lo."
Hauries de venir a filmar-lo."
04:29
"There's a dead mall in my town.
You should come and film it."
You should come and film it."
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04:33
So I started to travel around
the mid-Atlantic region
the mid-Atlantic region
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Així que vaig començar a viatjar
per la regió de l'Atlàntic Mitjà
per la regió de l'Atlàntic Mitjà
04:38
filming these dead malls.
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filmant aquests centres comercials morts.
04:40
Some were open.
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Alguns estaven oberts.
04:42
Some were abandoned.
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D'altres, abandonats.
04:44
It was kind of always hard
to get into the ones that were abandoned,
to get into the ones that were abandoned,
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Sempre era difícil entrar
als que estaven abandonats,
als que estaven abandonats,
04:48
but I somehow always found a way in.
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però d'alguna manera
sempre trobava forma d'entrar.
sempre trobava forma d'entrar.
04:51
(Laughter)
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(Riures)
04:53
The malls that are still open,
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Els que encara estan oberts,
04:57
they always do this weird thing --
like the dead malls.
like the dead malls.
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sempre fan aquesta cosa estranya...
com els morts.
com els morts.
05:00
They'll have three stores left,
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Hi queden només tres botigues,
05:01
but they try to spruce it up
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però intenten rentar-li la cara
05:03
to make it appear
like things are on the up-and-up.
like things are on the up-and-up.
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perquè sembli que estan en auge.
05:07
For example,
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Per exemple,
05:09
you'll have an empty store
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hi ha una botiga buida
05:11
and they bring the gate down.
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i baixen la persiana.
05:12
So at Owings Mills, for example,
they put this tarp over the gate.
they put this tarp over the gate.
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A Owings Mills, per exemple,
van posar una lona sobre la persiana.
van posar una lona sobre la persiana.
05:17
Right?
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Oi?
05:18
And it's got a stock photo
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I té una foto d'arxiu
05:21
of a woman who is so happy
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d'una dona que està molt feliç
05:24
and she's holding a blouse,
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i que aguanta una brusa,
05:26
and she's like --
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i està així...
05:27
(Laughter)
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(Riures)
05:31
And then there's a guy
standing next to her, with, like,
standing next to her, with, like,
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I hi ha un noi al seu costat, amb
05:33
an espresso cup, and he's like --
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una tassa d'espresso, i està així...
05:36
(Laughter)
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(Riures)
05:38
And it says, "What brings you today?"
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I diu: "Què et porta avui?"
05:43
(Laughter)
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(Riures)
05:44
I wanted to be scared and depressed.
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Volia estar espantat i deprimit.
05:47
Thank you.
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Gràcies.
05:51
So the comments just kept pouring in
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Els comentaris continuaven arribant
05:56
on the videos,
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als vídeos,
05:58
from all over the country,
and then all over the world.
and then all over the world.
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de tot el país,
i després de tot el món.
i després de tot el món.
I vaig començar a pensar,
això podria ser alguna cosa bona,
això podria ser alguna cosa bona,
06:03
And I started to think,
this could really be something,
this could really be something,
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06:05
but I had to get creative,
because I'm like,
because I'm like,
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però havia de posar-me creatiu,
perquè pensava,
perquè pensava,
06:07
how long are people going to sit and watch
me waddling through an empty mall?
me waddling through an empty mall?
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quant de temps estarà la gent mirant-me
passejant per un centre comercial buit?
passejant per un centre comercial buit?
06:13
(Laughter)
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(Riure)
06:17
So the original episodes
I filmed with an iPhone.
I filmed with an iPhone.
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Els episodis originals
els vaig filmar amb un iPhone.
els vaig filmar amb un iPhone.
06:21
So I'd walk through the mall
with an iPhone, and, you know.
with an iPhone, and, you know.
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Caminava pel centre comercial
amb un iPhone i, ja sabeu.
amb un iPhone i, ja sabeu.
06:25
Like that.
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Així.
06:27
(Laughter)
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(Riure)
06:28
And security -- because malls,
they don't like photography --
they don't like photography --
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I els de seguretat... perquè als centres
comercials no els agrada la fotografia,
comercials no els agrada la fotografia,
06:32
so the security would come up and be like,
"Put that away," and I'm like, "OK."
"Put that away," and I'm like, "OK."
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doncs els de seguretat venien i deien:
"Guarda això," i jo: "Ok".
"Guarda això," i jo: "Ok".
06:36
So I had to get creative and sneaky,
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Vaig haver de posar-me creatiu
i cautelós,
i cautelós,
06:38
so I started using a hidden camera
and different techniques
and different techniques
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i vaig començar a fer servir una
càmera amagada i diferents tècniques
càmera amagada i diferents tècniques
per aconseguir les imatges
que necessitava,
que necessitava,
06:42
to get the footage that I needed,
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06:43
and basically what I wanted to do
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i bàsicament el que volia
06:46
was make the video
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era fer el vídeo
06:48
like it was a first-person experience,
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com si fos una experiència
en primera persona,
en primera persona,
06:50
like you are sitting --
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com si seus...
06:54
put your headphones on
watching the screen --
watching the screen --
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et poses els auriculars
mirant la pantalla...
mirant la pantalla...
06:56
it's like, you're there in the video,
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és com si fossis al vídeo,
06:58
like a video game, basically.
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com un videojoc, bàsicament.
07:02
I also started to use music,
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També vaig començar a fer servir música,
07:05
collaborating with artists
who create music called vaporwave.
who create music called vaporwave.
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col·laborant amb artistes que creen música
anomenada "vaporwave".
anomenada "vaporwave".
07:08
And vaporwave is a music genre
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El vaporwave és un gènere
07:11
that emerged in the early 2010s
among internet communities.
among internet communities.
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que va emergir a principis dels 2010
entre les comunitats d'internet.
entre les comunitats d'internet.
07:15
Here's an example.
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Aquí en teniu un exemple.
07:16
(Music)
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(Música)
07:48
That's by an artist named Disconscious
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És d'un artista anomenat "Disconscious"
07:52
from an album he did
called "Hologram Plaza."
called "Hologram Plaza."
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d'un àlbum anomenat "Hologram Plaza."
07:54
So if you look that up,
you can hear more of those tunes.
you can hear more of those tunes.
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Si el busqueu,
podreu sentir més cançons.
podreu sentir més cançons.
07:57
Vaporwave is more than an art form.
It's like a movement.
It's like a movement.
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El vaporwave és més que una forma d'art.
És un moviment.
És un moviment.
08:01
It's nihilistic, it's angsty,
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És nihilista, és angoixant,
08:04
but it's somehow comforting.
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però d'alguna manera és tranquil·litzador.
08:06
The whole aesthetic is a way of dealing
with things you can't do anything about,
with things you can't do anything about,
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Tota l'estètica és una forma de lidiar
amb coses per les quals no pots fer res,
amb coses per les quals no pots fer res,
08:12
like no jobs, or sitting in your parents'
basement eating ramen noodles.
basement eating ramen noodles.
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com la falta de feina o seure al soterrani
dels teus pares menjant ramen.
dels teus pares menjant ramen.
Ve del desig d'una generació
d'expressar la seva desesperança,
d'expressar la seva desesperança,
08:17
Vaporwave came out of this generation's
desire to express their hopelessness,
desire to express their hopelessness,
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08:21
the same way that
the pre-internet generation did
the pre-internet generation did
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de la mateixa manera que va fer
la generació pre-internet
la generació pre-internet
08:25
sitting around in the food court.
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gandulejant a la zona de restauració.
08:29
One of my favorite malls
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Un dels meus centres comercials preferits
08:32
I've been to
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on he estat
08:34
is in Corpus Christi,
and it's called the Sunrise Mall.
and it's called the Sunrise Mall.
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és a Corpus Christi (Texas),
i es diu Sunrise Mall.
i es diu Sunrise Mall.
08:38
When I was a kid,
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Quan era petit,
el que més m'agradava fer
era veure pel·lícules,
era veure pel·lícules,
08:40
my favorite thing to do was watch movies,
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08:42
and I used to watch movies
over and over and over again.
over and over and over again.
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i solia mirar-les una vegada,
i una altra i una altra.
i una altra i una altra.
08:45
And one of my favorite films
was "The Legend of Billie Jean."
was "The Legend of Billie Jean."
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I una de les meves preferides era
"La llegenda de Billie Jean."
"La llegenda de Billie Jean."
08:51
Now, for those of you who have seen
"The Legend of Billie Jean,"
"The Legend of Billie Jean,"
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Els que hagueu vist
"La llegenda de Billie Jean,"
"La llegenda de Billie Jean,"
08:54
you'll know that it's a great film.
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sabreu que és una gran pel·lícula.
08:57
I love it.
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M'encanta.
08:59
And Helen Slater and Christian Slater --
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I la Helen Slater i en Christian Slater
09:00
and if you didn't know,
they are not related.
they are not related.
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i per si no ho sabeu,
no són família.
no són família.
09:03
Many people thought that they
were brother and sister. They're not.
were brother and sister. They're not.
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Molta gent pensa que eren
germans. Però no ho són.
germans. Però no ho són.
Bé, el Sunrise Mall es feia servir a
la pel·lícula com a lloc de rodatge.
la pel·lícula com a lloc de rodatge.
09:06
But anyway, Sunrise Mall was used
in the film as a filming location.
in the film as a filming location.
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09:09
The mall is exactly the same
as it was in 1984.
as it was in 1984.
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El centre és exactament igual
que era el 1984.
que era el 1984.
09:15
We're talking 32 years later.
Let me show you.
Let me show you.
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Estem parlant 32 anys després.
Deixeu que us ho ensenyi.
Deixeu que us ho ensenyi.
09:18
(Video) Dan Bell: And here's Billie Jean
running across the fountain,
running across the fountain,
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(Vídeo) Dan Bell: I aquí hi ha Billie Jean
corrent a través de la font,
corrent a través de la font,
09:22
being chased by Hubie Pyatt's friends.
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perseguida pels amics de Hubie Pyatt.
09:26
And she jumps over here.
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I salta per aquí.
09:31
And you can see the shot right here
is what it looks like today.
is what it looks like today.
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I podeu veure la imatge aquí
així és com està avui.
així és com està avui.
09:37
It's pretty incredible.
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És bastant increïble.
09:39
I mean, honestly, it's exactly the same.
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Honestament, és exactament igual.
09:43
And there they are
falling in the fountain,
falling in the fountain,
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I aquí cauen a la font,
i ella puja corrent les escales.
09:45
and she runs up the stairs.
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09:46
This is a nice shot
of the whole thing here.
of the whole thing here.
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Això és una bona imatge
de tot el que hi ha aquí.
de tot el que hi ha aquí.
09:53
Dan Bell: I love that so much.
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Dan Bell: M'agrada tant això.
09:55
(Laughter)
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(Riures)
09:57
I always think in my head,
if I owned a dead mall --
if I owned a dead mall --
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Sempre penso que,
si tingués un centre comercial mort...
si tingués un centre comercial mort...
10:01
why don't they embrace their vintage look?
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per què no aprofitar el seu estil vintage?
10:04
Put in a bar,
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Posa-hi un bar,
10:06
like, put vegan food in the food court
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posa menjar vegà
a la zona de restauració
a la zona de restauració
10:11
and invite millennials and hipsters
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i convida millennials i hipsters
10:15
to come and drink and eat,
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a venir, a beure i a menjar,
10:17
and I guarantee you within three weeks
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i us garanteixo que en tres setmanes
10:19
H&M and Levi's will be banging
on the door trying to get space.
on the door trying to get space.
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H&M i Levi's trucaran a la porta
intentant aconseguir espai.
intentant aconseguir espai.
10:24
I don't know why they don't do this,
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No sé per què no ho fan,
10:25
but apparently,
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però aparentment,
10:27
it's only in my mind, it goes all day.
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només està al meu cap, tot el dia.
10:30
(Laughter)
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(Riures)
10:34
Anyway, in closing --
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Bé, ja acabo...
10:35
(Laughter)
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(Riures)
Quan em van demanar
fer aquesta conferència
fer aquesta conferència
10:39
When they first asked me to do this talk,
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10:42
I said,
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Vaig dir,
10:44
"Do you have the right person?"
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"Teniu la persona adequada?"
10:46
(Laughter)
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(Riures)
10:51
These talks are supposed
to be kind of inspiring and --
to be kind of inspiring and --
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Aquestes conferències se suposa
que han de ser inspiradores i...
que han de ser inspiradores i...
10:54
(Laughter)
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(Riure)
11:00
I remembered something, though.
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Però vaig recordar una cosa.
11:02
I put my camera down
three or four years ago,
three or four years ago,
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Vaig deixar la càmera,
fa tres o quatre anys,
fa tres o quatre anys,
11:08
and it took going to these malls
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i va caldre anar
a aquests centres comercials
a aquests centres comercials
11:12
for me to be inspired again.
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perquè tornés a estar inspirat.
11:16
And to see my audience
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I per veure el meu públic
11:19
and people from all over the world
writing me and saying,
writing me and saying,
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i gent de tot el món
escrivint-me i dient:
escrivint-me i dient:
11:22
"God, I love your videos,"
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"Déu meu, m'encanten els teus vídeos,"
11:24
is incredible.
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és increïble.
11:27
I don't know how to even explain it,
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I ni tan sols sé com explicar-ho,
11:29
as an artist,
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com a artista,
11:30
how fulfilling that is.
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com n'és de satisfactori, això.
11:32
If you would have told me a year ago
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Si m'haguéssiu dit un any enrere
11:35
that I would be standing on this stage
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que seria en aquest escenari
11:38
talking to all of you wonderful people,
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parlant amb vosaltres, gent meravellosa,
11:41
I would have never believed it.
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mai m'ho hauria cregut.
11:42
I am humbled
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Em sento honrat
11:44
and so appreciative.
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i agraït.
11:46
Thank you very much.
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Moltes gràcies.
11:47
(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Dan Bell - FilmmakerDan Bell films urban decay.
Why you should listen
Dan Bell's narrative films and documentaries have screened at national and international film festivals. His critically acclaimed documentary web-shows, "Dead Mall Series" and "Dead Motel Series" have a devoted fan base worldwide. Bell new show, "Another Dirty Room," explores nasty hotel rooms. His documentary feature, "Margie and Scott" is slated for release in spring of 2017.
Dan Bell | Speaker | TED.com