TEDxMidAtlantic
Dan Bell: Inside America's dead shopping malls
Dan Bell: Unutar propalih američkih trgovačkih centara
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Što se dogodi kada trgovački centar propadne? Filmski producent Dan Bell vodi nas kroz napuštene monolite trgovine, pružajući nam iznenađujuće humorističan i pjesnički komentar na pokret za zaštitu potrošača, mladenačku kulturu i inspiraciju koju možemo pronaći u ruševinama.
Double-click the English transcript below to play the video.
00:12
In the last couple of years,
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Zadnjih par godina,
00:14
I have produced what I call
"The Dead Mall Series,"
"The Dead Mall Series,"
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radio sam na serijalu
"Beživotni centri",
"Beživotni centri",
00:16
32 short films and counting
about dead malls.
about dead malls.
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od zasad 32 kratka filma o
beživotnim centrima.
beživotnim centrima.
00:19
Now, for those of you who are
not familiar with what a dead mall is,
not familiar with what a dead mall is,
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A sada, za one koji nisu sigurni što je
zapravo beživotni centar,
zapravo beživotni centar,
00:23
it's basically a shopping mall
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to je zapravo trgovački centar
00:26
that has fallen into hard times.
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koji je zapao u teška vremena.
00:29
So it either has few shops
and fewer shoppers,
and fewer shoppers,
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Zbog toga ili ima sve
manje i manje trgovina,
manje i manje trgovina,
00:32
or it's abandoned and crumbling into ruin.
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ili je napušten i pretvara se u ruševinu.
00:37
No sale at Penny's.
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Nema rasprodaje u Penny's
00:38
(Laughter)
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(Smijeh)
00:40
I started producing this series
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Ovaj sam serijal počeo raditi
00:42
in early 2015
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ranih mjeseci 2015.
00:45
after going through
kind of a dark period in my life
kind of a dark period in my life
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nakon što sam prošao
mračno razdoblje svog života
mračno razdoblje svog života
00:48
where I just didn't want
to create films anymore.
to create films anymore.
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u kojem jednostavno više
nisam želio raditi filmove.
nisam želio raditi filmove.
00:51
I put my camera away
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Ostavio sam se kamere
00:53
and I just stopped.
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i jednostavno prestao.
00:56
So in 2015, I decided to make
a short film about the Owings Mills Mall.
a short film about the Owings Mills Mall.
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I tako sam 2015. odlučio napraviti
kratki film o Owings Mills Mall-u.
kratki film o Owings Mills Mall-u.
01:03
Owings Mills Mall opened in 1986.
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Owings Mills Mall otvoren je 1986.
01:06
I should know because
I was there on opening day.
I was there on opening day.
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To znam jer
sam bio tamo na dan otvorenja.
sam bio tamo na dan otvorenja.
01:10
I was there with my family,
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Bio sam s obitelji,
01:11
along with every other
family in Baltimore,
family in Baltimore,
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kao i svaka druga obitelj u Baltimoreu,
01:16
and you had to drive around
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i morali smo voziti oko parkinga
01:17
for 45 minutes
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45 minuta
01:19
just to find a parking spot.
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samo da bismo pronašli mjesto.
01:21
So if you can imagine,
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Stoga, ako možete zamisliti,
01:22
that's not happening at the malls today.
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to se danas više ne događa.
01:25
My first mall job that I had as a teenager
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Prvi posao u centru koji sam
imao kao tinejdžer
imao kao tinejdžer
01:28
was at a sporting goods store
called Herman's World of Sports.
called Herman's World of Sports.
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bio je u trgovini sportske opreme zvanoj
Herman's World of Sports.
Herman's World of Sports.
01:33
Maybe you remember.
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Možda se sjećate:
01:34
(Singing) Herman's World of Sports.
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(Pjevajući) Herman's World of Sports.
01:36
You guys remember that?
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Sjećate li se?
01:38
(Laughter)
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(Smijeh)
01:39
Yeah, so I worked in a lady's shoe store.
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I da, radio sam i u trgovini
ženske obuće,
ženske obuće,
01:44
I worked in a leather goods store,
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u trgovini kožnih proizvoda,
01:46
and I also worked in a video store,
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i u videoteci, također,
01:52
and not being one who was
very fond of the retail arts --
very fond of the retail arts --
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i sve to ne bijavši na ti s
prodavačkim umijećima.
prodavačkim umijećima.
01:58
(Laughter)
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(Smijeh)
02:01
I got fired from every single job.
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Bio sam otpušten sa svakog od tih poslova.
02:04
(Laughter)
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(Smijeh)
02:06
In between these low-paying retail jobs,
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U slobodno vrijeme,
između tih nisko plaćenih poslova,
između tih nisko plaćenih poslova,
02:11
I did what any normal teenager did
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radio sam sve što i normalan tinejdžer
02:14
in the 1990s.
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u devedesetima.
02:16
I shoplifted.
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Krao sam.
02:20
I'm just kidding.
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Šalim se.
02:21
I hung out with my friends at the mall.
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Družio sam se s prijateljima u centru.
02:23
(Laughter)
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(Smijeh)
02:24
Everyone's like, "Oh my God,
what kind of talk is this?"
what kind of talk is this?"
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Svi misle: "O bože,
kakav je ovo govor?"
kakav je ovo govor?"
02:28
(Laughter)
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(Smijeh)
02:33
Hanging out at the mall could be fun,
but it could be really lame, too,
but it could be really lame, too,
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Druženje u centru znalo je biti zabavno,
ali je znalo biti i jadno,
ali je znalo biti i jadno,
02:36
like sharing a cigarette
with a 40-year-old unemployed mall rat
with a 40-year-old unemployed mall rat
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kao na primjer dijeljenje cigarete
s četrdesetogodišnjim uličarom
s četrdesetogodišnjim uličarom
02:41
who has put on
black lipstick for the night
black lipstick for the night
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koji je večeras stavio crni ruž
02:45
while you're on your break
from your crappy minimum wage job.
from your crappy minimum wage job.
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dok ste na pauzi svog jadnog,
minimalno plaćenog posla.
minimalno plaćenog posla.
02:52
As I stand here today,
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Dok stojim ovdje danas,
02:55
Owings Mills has been gutted
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Owings Millsu uništavaju interijer
02:58
and it's ready for the wrecking ball.
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i spreman je za rušenje.
03:02
The last time I was there,
it was in the evening,
it was in the evening,
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Zadnji put sam bio tamo,
za vrijeme večeri,
za vrijeme večeri,
03:05
and it was about three days
before they closed the mall for good.
before they closed the mall for good.
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tri dana prije nego što su ga
zatvorili zauvijek.
zatvorili zauvijek.
03:10
And you kind of felt --
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I nekako se osjećalo --
03:12
they never announced the mall was closing,
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nisu nikada objavili da se zatvara,
03:14
but you had this sort of feeling,
this ominous feeling,
this ominous feeling,
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ali je postojao predosjećaj,
koban preosjećaj,
koban preosjećaj,
03:16
that something big was going to happen,
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da će se nešto veliko dogoditi.
03:19
like it was the end of the road.
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Kao da je bio kraj puta.
03:22
It was a very creepy walk
through the mall.
through the mall.
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Bila je to jeziva šetnja kroz centar.
03:25
Let me show you.
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Dopustite da vam pokažem.
03:34
(Music)
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(Glazba)
03:59
So when I started producing
"The Dead Mall Series,"
"The Dead Mall Series,"
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Kada sam počeo raditi na
ovome serijalu,
ovome serijalu,
04:01
I put the videos up onto YouTube,
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Stavljao sam snimke na YouTube,
04:03
and while I thought they were interesting,
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i smatrao sam da su zanimljivi,
04:05
frankly I didn't think others
would share the enthusiasm
would share the enthusiasm
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ali, iskreno, nisam mislio da će
i ostalima biti zanimljiva
i ostalima biti zanimljiva
04:09
for such a drab and depressing topic.
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tako mračna i depresivna tema.
04:14
But apparently I was wrong,
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Ali, očito sam bio u krivu,
04:15
because a lot of people
started to comment.
started to comment.
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jer je velik broj ljudi komentirao.
04:17
And at first the comments were like --
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Prvi komentari su bili u stilu --
04:21
basically like, "Oh my God,
that's the mall from my childhood.
that's the mall from my childhood.
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uglavnom kao "O moj Bože,
to je centar iz mog djetinjstva.
to je centar iz mog djetinjstva.
04:24
What happened?"
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Što se dogodilo?"
04:26
And then I would get comments
from people who were like,
from people who were like,
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Zatim bih dobio komentare ljudi
koji su bili kao,
koji su bili kao,
04:29
"There's a dead mall in my town.
You should come and film it."
You should come and film it."
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"U mom gradu je beživotni centar.
Trebao bi doći snimiti."
Trebao bi doći snimiti."
04:33
So I started to travel around
the mid-Atlantic region
the mid-Atlantic region
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Tako sam počeo putovati po
Srednjoatlantskoj regiji
Srednjoatlantskoj regiji
04:38
filming these dead malls.
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snimajući te beživotne centre.
04:40
Some were open.
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Neki su bili otvoreni.
04:42
Some were abandoned.
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Neki pak napušteni.
04:44
It was kind of always hard
to get into the ones that were abandoned,
to get into the ones that were abandoned,
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Nekako je uvijek bilo teško ući
u one koji su bili napušteni,
u one koji su bili napušteni,
04:48
but I somehow always found a way in.
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ali sam uvijek našao način.
04:51
(Laughter)
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(Smijeh)
04:53
The malls that are still open,
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Centri koji su još otvoreni
04:57
they always do this weird thing --
like the dead malls.
like the dead malls.
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uvijek rade te čudne stvari --
kao beživotni centri.
kao beživotni centri.
05:00
They'll have three stores left,
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Imat će tri trgovine otvorene,
05:01
but they try to spruce it up
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ali će probati to dotjerati
05:03
to make it appear
like things are on the up-and-up.
like things are on the up-and-up.
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tako da se čini kao da
je situacija odlična.
je situacija odlična.
05:07
For example,
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Na primjer,
05:09
you'll have an empty store
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ako imaju praznu trgovinu,
05:11
and they bring the gate down.
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spustit će pregradu.
05:12
So at Owings Mills, for example,
they put this tarp over the gate.
they put this tarp over the gate.
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Tako u Owings Millsu, na primjer,
stave ceradu preko ulaza.
stave ceradu preko ulaza.
05:17
Right?
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Je li tako?
05:18
And it's got a stock photo
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A ta cerada ima otrcanu fotografiju
05:21
of a woman who is so happy
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žene koja je sretna
05:24
and she's holding a blouse,
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i drži bluzu,
05:26
and she's like --
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a sva je kao --
05:27
(Laughter)
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(Smijeh)
05:31
And then there's a guy
standing next to her, with, like,
standing next to her, with, like,
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Te je tu onda i muškarac koji stoji
pored nje
pored nje
05:33
an espresso cup, and he's like --
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sa šalicom kave, i on je kao --
05:36
(Laughter)
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(Smijeh)
05:38
And it says, "What brings you today?"
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A natpis kaže, "Što vas dovodi danas?"
05:43
(Laughter)
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(Smijeh)
05:44
I wanted to be scared and depressed.
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Htio sam biti prestravljen i deprimiran.
05:47
Thank you.
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Hvala vam.
05:51
So the comments just kept pouring in
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I tako se komentari nizaju
05:56
on the videos,
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na snimke,
05:58
from all over the country,
and then all over the world.
and then all over the world.
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iz cijele zemlje i iz cijeloga svijeta.
06:03
And I started to think,
this could really be something,
this could really be something,
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I počnem razmišljati,
ovo bi stvarno moglo biti nešto,
ovo bi stvarno moglo biti nešto,
06:05
but I had to get creative,
because I'm like,
because I'm like,
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ali moram postati kreativan,
jer razmišljam kao,
jer razmišljam kao,
06:07
how long are people going to sit and watch
me waddling through an empty mall?
me waddling through an empty mall?
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koliko će dugo ljudi sjediti i gledati
mene kako se gegam kroz prazan centar?
mene kako se gegam kroz prazan centar?
06:13
(Laughter)
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(Smijeh)
06:17
So the original episodes
I filmed with an iPhone.
I filmed with an iPhone.
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Originalne sam epizode snimao Iphoneom.
06:21
So I'd walk through the mall
with an iPhone, and, you know.
with an iPhone, and, you know.
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I tako bih šetao centrom s Iphoneom u ruci
i tako, znate.
i tako, znate.
06:25
Like that.
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Samo tako.
06:27
(Laughter)
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(Smijeh)
06:28
And security -- because malls,
they don't like photography --
they don't like photography --
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A osiguranje -- jer centri
ne vole fotografiranje --
ne vole fotografiranje --
06:32
so the security would come up and be like,
"Put that away," and I'm like, "OK."
"Put that away," and I'm like, "OK."
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bi došlo meni i bili kao,
"Spremi to", a ja bih na to, "OK"
"Spremi to", a ja bih na to, "OK"
06:36
So I had to get creative and sneaky,
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Zato sam morao postati kreativan i lukav,
06:38
so I started using a hidden camera
and different techniques
and different techniques
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pa sam počeo koristiti skrivenu kameru
i druge tehnike
i druge tehnike
06:42
to get the footage that I needed,
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kako bih snimio ono što trebam,
06:43
and basically what I wanted to do
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te je zapravo ono što sam htio
06:46
was make the video
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bilo napraviti snimku
06:48
like it was a first-person experience,
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koja je iz ljudske perspektive,
06:50
like you are sitting --
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pa da sjedite --
06:54
put your headphones on
watching the screen --
watching the screen --
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stavite slušalice gledajući na ekran --
06:56
it's like, you're there in the video,
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i da bude kao da ste u samoj snimci,
06:58
like a video game, basically.
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kao u video igrici, zapravo.
07:02
I also started to use music,
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Također sam počeo koristiti i glazbu,
07:05
collaborating with artists
who create music called vaporwave.
who create music called vaporwave.
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surađivajući s glazbenicima koji
stvaraju glazbu zvanu "vaporwave".
stvaraju glazbu zvanu "vaporwave".
07:08
And vaporwave is a music genre
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"Vaporwave" je glazbeni žanr
07:11
that emerged in the early 2010s
among internet communities.
among internet communities.
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koji je vidio svjetlo dana ranih 2010-ih
među internet zajednicama.
među internet zajednicama.
07:15
Here's an example.
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Evo primjera.
07:16
(Music)
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(Glazba)
07:48
That's by an artist named Disconscious
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To je napravio glazbenik zvan Disconcious,
07:52
from an album he did
called "Hologram Plaza."
called "Hologram Plaza."
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a nalazi se na albumu zvanom
"Hologram Plaza".
"Hologram Plaza".
07:54
So if you look that up,
you can hear more of those tunes.
you can hear more of those tunes.
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Stoga, ako potražite to,
možete pronaći još ovakvih melodija.
možete pronaći još ovakvih melodija.
07:57
Vaporwave is more than an art form.
It's like a movement.
It's like a movement.
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"Vaporwave" je više od umjetničkog žanra.
To je pokret.
To je pokret.
08:01
It's nihilistic, it's angsty,
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Nihilističko je, tjeskobno,
08:04
but it's somehow comforting.
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ali je nekako utješno.
08:06
The whole aesthetic is a way of dealing
with things you can't do anything about,
with things you can't do anything about,
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Cijela estetika je način nošenja
sa stvarima u vezi kojih ništa ne možemo,
sa stvarima u vezi kojih ništa ne možemo,
08:12
like no jobs, or sitting in your parents'
basement eating ramen noodles.
basement eating ramen noodles.
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kao nedostatak poslova ili sjedenje
u podrumu roditelja jedući Ramen rezance.
u podrumu roditelja jedući Ramen rezance.
08:17
Vaporwave came out of this generation's
desire to express their hopelessness,
desire to express their hopelessness,
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Vaporwave je proizišao iz želje ove
generacije da izrazi svoju beznandnost,
generacije da izrazi svoju beznandnost,
08:21
the same way that
the pre-internet generation did
the pre-internet generation did
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na isti način kako je
generacija prije interneta
generacija prije interneta
08:25
sitting around in the food court.
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sjedeći u odjelu za hranu.
08:29
One of my favorite malls
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Jedan od najdražih centara
08:32
I've been to
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u kojima sam bio je
08:34
is in Corpus Christi,
and it's called the Sunrise Mall.
and it's called the Sunrise Mall.
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u Corpus Christiju,
a zove se Sunrise Mall.
a zove se Sunrise Mall.
08:38
When I was a kid,
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Dok sam bio dijete,
08:40
my favorite thing to do was watch movies,
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najviše sam volio gledati filmove,
08:42
and I used to watch movies
over and over and over again.
over and over and over again.
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te sam gledao filmove
više puta ispočetka.
više puta ispočetka.
08:45
And one of my favorite films
was "The Legend of Billie Jean."
was "The Legend of Billie Jean."
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I jedan od najdražih mi je bio
"Legenda Billie Jeana".
"Legenda Billie Jeana".
08:51
Now, for those of you who have seen
"The Legend of Billie Jean,"
"The Legend of Billie Jean,"
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Sada, za sve koji ste gledali
"Legendu Billie Jeana",
"Legendu Billie Jeana",
08:54
you'll know that it's a great film.
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znate da je odličan film.
08:57
I love it.
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Obožavam ga.
08:59
And Helen Slater and Christian Slater --
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A Helen Slater i Christian Slater --
09:00
and if you didn't know,
they are not related.
they are not related.
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i ako niste znali, nisu u rodu.
09:03
Many people thought that they
were brother and sister. They're not.
were brother and sister. They're not.
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Mnogi su mislili da su oni brat i sestra.
Nisu.
Nisu.
09:06
But anyway, Sunrise Mall was used
in the film as a filming location.
in the film as a filming location.
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Ali svejedno, Sunrise Mall je korišten
kao lokacija za snimanje filma.
kao lokacija za snimanje filma.
09:09
The mall is exactly the same
as it was in 1984.
as it was in 1984.
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Centar je identičan kao što je bio 1984.
09:15
We're talking 32 years later.
Let me show you.
Let me show you.
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Govorimo o 32 godine kasnije.
Dopustite da vam pokažem.
Dopustite da vam pokažem.
09:18
(Video) Dan Bell: And here's Billie Jean
running across the fountain,
running across the fountain,
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(Video) Dan Bell: I evo Billie Jeana
kako trči kroz fontanu,
kako trči kroz fontanu,
09:22
being chased by Hubie Pyatt's friends.
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naganjan od Hubie Pyattovih prijatelja.
09:26
And she jumps over here.
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I skoči tamo.
09:31
And you can see the shot right here
is what it looks like today.
is what it looks like today.
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I vidite da je ovaj kadar ovdje isti
kao danas.
kao danas.
09:37
It's pretty incredible.
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Doista je nevjerojatno.
09:39
I mean, honestly, it's exactly the same.
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Mislim, iskreno, potpuno je isti.
09:43
And there they are
falling in the fountain,
falling in the fountain,
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I evo ih ovdje, padaju u fontanu,
09:45
and she runs up the stairs.
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a ona trči uz stepenice.
09:46
This is a nice shot
of the whole thing here.
of the whole thing here.
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Ovo je prekrasna snimka
cijelog prostora ovdje.
cijelog prostora ovdje.
09:53
Dan Bell: I love that so much.
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Dan Bell: Toliko to volim.
09:55
(Laughter)
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(Smijeh)
09:57
I always think in my head,
if I owned a dead mall --
if I owned a dead mall --
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Uvijek razmišljam u glavi,
da posjedujem beživotni centar --
da posjedujem beživotni centar --
10:01
why don't they embrace their vintage look?
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zašto ne prihvate njihov stari izgled?
10:04
Put in a bar,
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Naprave bar,
10:06
like, put vegan food in the food court
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kao, stave vegansku hranu u odjel za hranu
10:11
and invite millennials and hipsters
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te pozovu milenijalce i hipstere
10:15
to come and drink and eat,
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da dođu piti i jesti,
10:17
and I guarantee you within three weeks
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i garantiram vam da bi kroz tri tjedna
10:19
H&M and Levi's will be banging
on the door trying to get space.
on the door trying to get space.
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H&M i Levi's kucali na vrata
tražeći prostor u centru.
tražeći prostor u centru.
10:24
I don't know why they don't do this,
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Ne znam zašto to ne naprave,
10:25
but apparently,
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ali očito je
10:27
it's only in my mind, it goes all day.
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to samo u mojoj glavi, i tako cijeli dan.
10:30
(Laughter)
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(Smijeh)
10:34
Anyway, in closing --
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Uglavnom, da završim --
10:35
(Laughter)
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(Smijeh)
10:39
When they first asked me to do this talk,
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Kada su me pitali da održim ovaj govor,
10:42
I said,
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rekao sam:
10:44
"Do you have the right person?"
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"Imate li pravu osobu?"
10:46
(Laughter)
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(Smijeh)
10:51
These talks are supposed
to be kind of inspiring and --
to be kind of inspiring and --
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Ovi bi govori trebali biti inspirativni i --
10:54
(Laughter)
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(Smijeh)
11:00
I remembered something, though.
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Sjećam se nečega, doduše.
11:02
I put my camera down
three or four years ago,
three or four years ago,
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Odložio sam kameru pred tri, četiri godine
11:08
and it took going to these malls
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i trebao mi je odlazak u ove centre
11:12
for me to be inspired again.
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da opet budem inspiriran.
11:16
And to see my audience
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A vidjeti svoju publiku
11:19
and people from all over the world
writing me and saying,
writing me and saying,
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i ljude diljem svijeta kako mi
pišu i govore,
pišu i govore,
11:22
"God, I love your videos,"
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"O Bože, volim tvoje snimke",
11:24
is incredible.
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je nevjerojatno.
11:27
I don't know how to even explain it,
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Ne znam kako bih to objasnio,
11:29
as an artist,
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kao umjetnik,
11:30
how fulfilling that is.
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koliko je to ispunjavajuće.
11:32
If you would have told me a year ago
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Da ste mi rekli prije godinu dana
11:35
that I would be standing on this stage
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da ću biti na ovoj pozornici
11:38
talking to all of you wonderful people,
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pričati svima vama, predivnim ljudima,
11:41
I would have never believed it.
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ne bih vam povjerovao.
11:42
I am humbled
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Ponizan sam
11:44
and so appreciative.
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i toliko zahvalan.
11:46
Thank you very much.
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Hvala vam lijepa.
11:47
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Dan Bell - FilmmakerDan Bell films urban decay.
Why you should listen
Dan Bell's narrative films and documentaries have screened at national and international film festivals. His critically acclaimed documentary web-shows, "Dead Mall Series" and "Dead Motel Series" have a devoted fan base worldwide. Bell new show, "Another Dirty Room," explores nasty hotel rooms. His documentary feature, "Margie and Scott" is slated for release in spring of 2017.
Dan Bell | Speaker | TED.com