TED@Cannes
Stefan Sagmeister: 7 rules for making more happiness
Stefan Sagmeister: 7 pravila za stvaranje više sreće
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Koristeći jednostavne, očaravajuće ilustracije, dizajner Stefan Sagmeister dijeli svoja najnovija razmišljanja o sreći -- i svjesne i nesvjesne vrste. Njegovih sedam pravila za život i dizajn sreće se mogu (s nekim izmjenama) primjeniti na svakoga tko traži više veselja.
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:15
I spent the best part of last year
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Proveo sam veći dio prošle godine
00:20
working on a documentary
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radeći na dokumentarcu
00:23
about my own happiness --
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o svojoj sreći --
00:25
trying to see
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pokušavajući vidjeti
00:27
if I can actually train my mind
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mogu li zapravo istrenirati svoj um
00:29
in a particular way,
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na poseban način,
00:32
like I can train my body,
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kao što mogu istrenirati svoje tijelo,
00:34
so I can end up with an improved feeling
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pa da mogu završiti s poboljšanim osjećajem
00:37
of overall well-being.
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cijelokupnog blagostanja.
00:40
Then this January,
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Onda je ovog siječnja
00:42
my mother died,
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moja majka umrla,
00:44
and pursuing a film like that
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i raditi film poput ovoga
00:47
just seemed the last thing that was interesting to me.
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se činila kao posljednja stvar koja bi mi mogla biti interesantna.
00:51
So in a very typical, silly designer fashion,
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Stoga, u vrlo tipičnoj, bezveznoj dizajnerskoj maniri,
00:55
after years worth of work,
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nakon godina posla,
00:58
pretty much all I have to show for it are the titles for the film.
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više manje sve što ja imam za pokazati su naslovi za film.
01:01
(Music)
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(Glazba)
01:08
They were still done
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Oni su bili završeni
01:10
when I was on sabbatical with my company in Indonesia.
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kada sam ja bio na sabatikalu sa svojom tvrtkom u Indoneziji.
01:12
We can see the first part here was designed here by pigs.
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Možemo vodjeti kako su prvi dio ovdje dizjanirale svinje.
01:15
It was a little bit too funky,
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Bilo je to malo previše funky,
01:17
and we wanted a more feminine point of view
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a mi smo željeli malo feminističniju perspektivu
01:20
and employed a duck
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stoga smo uposlili patku
01:22
who did it in a much more fitting way --
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koja je to učinila na puno prikladniji način --
01:24
fashion.
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moda.
01:27
My studio in Bali
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Moj studio na Baliju
01:29
was only 10 minutes away from a monkey forest,
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je samo 10 minuta udaljen od šume majmuna.
01:32
and monkeys, of course,
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A majmuni, naravno,
01:34
are supposed to be the happiest of all animals.
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bi trebali biti najsretniji od svih životinja.
01:36
So we trained them to be able to do three separate words,
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Stoga smo ih trenirali da načine tri odvojene riječi,
01:39
to lay out them properly.
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da ih poslože pravilno.
01:41
You can see,
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Možete vidjeti,
01:43
there still is a little bit of a legibility problem there.
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kako još uvijek postoji malen problem čitljivosti.
01:46
The serif is not really in place.
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Crtica nije baš na svom mjestu.
01:48
So of course, what you don't do properly yourself
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Stoga naravno, ono što ne učinite sami pravilno
01:51
is never deemed done really.
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smatra se kako zapravo i nije učinjeno.
01:53
So this is us climbing onto the trees
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Dakle, ovo smo mi kako se penjemo na drveće
01:56
and putting it up over the Sayan Valley
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i stavljamo ih gore preko doline Sayan
01:59
in Indonesia.
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u Indoneziji.
02:02
In that year, what I did do a lot
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Te godine, ono što sam puno činio
02:05
was look at all sorts of surveys,
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je da sam promatrao sve vrste istraživanja,
02:07
looking at a lot of data on this subject.
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promatrajući mnoštvo podataka o toj temi.
02:10
And it turns out
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I ispostavlja se
02:12
that men and women
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kako muškarci i žene
02:15
report very, very similar levels of happiness.
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prijavljuju veoma, veoma slične razine sreće.
02:18
This is a very quick overview
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Ovo je vrlo brzi pregled
02:20
of all the studies that I looked at.
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svih studija koje sam promatrao.
02:22
That climate plays no role.
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Kako klima ne igra nikakvu ulogu.
02:24
That if you live in the best climate,
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Da, ako živite na području s najboljom klimom,
02:26
in San Diego in the United States,
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u San Diegu u Sjedinjenim Državama,
02:28
or in the shittiest climate, in Buffalo, New York,
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ili na području s najgorom klimom, u Buffalo-u, New Yorku,
02:31
you are going to be just as happy
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biti ćete jednako sretni
02:33
in either place.
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u bilo kojem od ta dva mjesta.
02:35
If you make more than 50,000 bucks a year in the U.S.,
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Ukoliko zarađujete više od 50.000 dolara godišnje u SAD-u,
02:39
any salary increase you're going to experience
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bilo kakva povišica plaće koju ćete dobiti
02:42
will have only a tiny, tiny influence
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će imati samo malen, malen utjecaj
02:45
on your overall well-being.
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na vaše cjelokupno blagostanje.
02:47
Black people are just as happy as white people are.
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Crnci su jednako sretni kao i bijelci.
02:50
If you're old or young
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Bilo da ste stari ili mladi,
02:52
it doesn't really make a difference.
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nema previše razlike.
02:54
If you're ugly or if you're really, really good-looking
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Ukoliko ste ružni ili doista, doista dobro izgledate
02:57
it makes no difference whatsoever.
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to ne čini nikakvu razliku.
02:59
You will adapt to it and get used to it.
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Prilagodit ćete se tomu i naviknuti na to.
03:01
If you have manageable health problems
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Ukoliko imate zdravstvenih problema koji su pod kontrolom
03:04
it doesn't really matter.
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nema veze.
03:06
Now this does matter.
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Ali ovo ima veze.
03:08
So now the woman on the right
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Dakle, žena na desnoj strani
03:10
is actually much happier than the guy on the left --
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je zapravo puno sretnija od muškarca na lijevoj strani --
03:13
meaning that, if you have a lot of friends,
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što znači, da ako imate puno prijatelja,
03:16
and you have meaningful friendships,
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i imate značajna prijateljstva,
03:19
that does make a lot of difference.
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to čini razliku.
03:21
As well as being married -- you are likely to be much happier
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Isto kao i brak -- veća je vjerojatnost da ćete biti sretniji
03:24
than if you are single.
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nego ako ste sami.
03:26
A fellow TED speaker, Jonathan Haidt,
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Kolega TED govornik, Jonathan Haidt,
03:28
came up with this beautiful little analogy
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je osmislio tu prekrasnu malu analogiju
03:31
between the conscious and the unconscious mind.
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između svjesnog i nesvjesnog uma.
03:35
He says that the conscious mind is this tiny rider
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On kaže kako je svjestan um samo mali jahač
03:38
on this giant elephant, the unconscious.
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na tom ogromnom slonu, nesvjesnom.
03:41
And the rider thinks
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I jahač misli
03:43
that he can tell the elephant what to do,
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kako može reći slonu što da radi,
03:46
but the elephant really has his own ideas.
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ali slon zapravo ima svoje vlastite ideje.
03:49
If I look at my own life,
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Ukoliko pogledam na svoj život,
03:51
I'm born in 1962 in Austria.
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rođen sam 1962.godine u Austriji.
03:54
If I would have been born a hundred years earlier,
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Kada bih bio rođen stotinu godina ranije,
03:57
the big decisions in my life would have been made for me --
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velike odluke u mom životu bi netko donio umjesto mene --
04:00
meaning I would have stayed in the town that I was born in;
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što znači kako bih ostao u gradu u kojem sam se rodio;
04:04
I would have very much likely
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vrlo vjerojatno
04:06
entered the same profession that my dad did;
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bih ušao u isto zanimanje kao i moj otac;
04:08
and I would have very much likely married a woman
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i vrlo vjerojatno bih oženio ženu
04:11
that my mom had selected.
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koju je moja mama odabrala.
04:15
I, of course, and all of us,
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Ja, naravno, i svi mi,
04:18
are very much in charge
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imamo moć
04:20
of these big decisions in our lives.
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nad tim velikim odlukama u našim životima.
04:23
We live where we want to be --
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Živimo tamo gdje želimo biti --
04:25
at least in the West.
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barem na zapadu.
04:27
We become what we really are interested in.
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Postajemo ono što nas doista zanima.
04:29
We choose our own profession,
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Biramo vlastito zanimanje,
04:31
and we choose our own partners.
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i biramo vlastite partnere.
04:33
And so it's quite surprising
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I stoga je prilično iznenađujuće
04:36
that many of us
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kako mnogi od nas
04:38
let our unconscious influence those decisions
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dopuštaju našem nesvjesnom da utječe na te odluke
04:41
in ways that we are not quite aware of.
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na načine kojih nismo ni svjesni.
04:45
If you look at the statistics
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Ukoliko promotrite statistiku
04:47
and you see that the guy called George,
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i vidite kako taj čovjek zvan George,
04:50
when he decides on where he wants to live --
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kada odlučuje gdje želi živjeti --
04:53
is it Florida or North Dakota? --
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je li Florida ili Sjeverna Dakota? --
04:56
he goes and lives in Georgia.
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on ode i živi u Georgia-i.
04:58
And if you look at a guy called Dennis,
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A ako promotrite čovjeka zvanog Dennis,
05:00
when he decides what to become --
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kada on odlučuje što će postati --
05:02
is it a lawyer, or does he want to become a doctor
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da li odvjetnik ili želi postati doktor
05:05
or a teacher? --
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ili učitelj? --
05:07
best chance is that he wants to become a dentist.
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najvjerojatnije je kako želi postati stomatolog.
05:10
And if Paula decides
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I ako Paula odlučuje
05:12
should she marry Joe or Jack,
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hoće li se udati za Joe-a ili Jack-a,
05:14
somehow Paul sounds the most interesting.
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nekako Paul zvuči najzanimljivije.
05:18
And so even if we make
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I čak ako donosimo
05:20
those very important decisions
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te vrlo važne odluke
05:22
for very silly reasons,
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iz veoma šašavih razloga,
05:24
it remains statistically true
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ostaje statistički istinito
05:26
that there are more Georges living in Georgia
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kako više George-va živi u Georgia-i
05:28
and there are more Dennises becoming dentists
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i da više Dennis-a postaje stomatologom
05:31
and there are more Paulas who are married to Paul
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i da postoji više Paula koje su udane za Paula
05:34
than statistically viable.
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nego što je to statistički održivo.
05:36
(Laughter)
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(Smijeh)
05:38
Now I, of course, thought,
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Sada, ja sam, naravno, mislio
05:41
"Well this is American data,"
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pa to su Američki podatci.
05:43
and I thought, "Well, those silly Americans.
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I pomislio sam, ah, ti smiješni Amerikanci.
05:47
They get influenced by things
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Na njih utječu stvari
05:50
that they're not aware of.
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kojih nisu ni svjesni.
05:53
This is just completely ridiculous."
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To je jednostavno potpuno smiješno.
05:56
Then, of course, I looked at my mom and my dad --
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Zatim sam, naravno, promatrao svoju majku i svog oca --
05:59
(Laughter)
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(Smijeh)
06:01
Karolina and Karl,
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Karolina i Karl,
06:03
and grandmom and granddad,
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i baku i djeda,
06:06
Josefine and Josef.
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Josefina i Josef.
06:08
So I am looking still for a Stephanie.
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Dakle, još uvijek tražim Stephanie.
06:10
I'll figure something out.
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Nešto ću već osmisliti.
06:14
If I make this whole thing a little bit more personal
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Ukoliko učinim cijelu ovu stvar malo osobnijom
06:16
and see what makes me happy as a designer,
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i vidim što me čini sretnim kao dizajnera,
06:19
the easiest answer, of course,
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najjednostavniji odgovor je, naravno,
06:21
is do more of the stuff that I like to do
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raditi više stvari koje volim raditi
06:24
and much less of the stuff that I don't like to do --
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i mnogo manje stvari koje ne volim raditi --
06:26
for which it would be helpful
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za koje bi bilo od pomoći
06:29
to know what it is that I actually do like to do.
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znati koje su to stvari koje zapravo volim raditi.
06:32
I'm a big list maker,
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Ja jako volim raditi popise,
06:34
so I came up with a list.
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stoga sam osmislio jedan popis.
06:36
One of them is to think without pressure.
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Jedan od njih je kako razmišljati bez pritiska.
06:39
This is a project we're working on right now
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To je projekt na kojem sada radimo
06:41
with a very healthy deadline.
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s vrlo zdravim rokom.
06:43
It's a book on culture,
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To je knjiga o kulturi,
06:45
and, as you can see,
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i, kao što možete vidjeti,
06:47
culture is rapidly drifting around.
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kultura brzo struji okolo.
06:50
Doing things like I'm doing right now --
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Raditi stvari koje radim sada --
06:52
traveling to Cannes.
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putovanje u Cannes.
06:54
The example I have here
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Primjer koji imam ovdje
06:56
is a chair that came out of the year in Bali --
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je stolica koja je proizašla iz godine dana na Baliju --
06:59
clearly influenced by local manufacturing and culture,
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očito je utjecaj imala lokalna proizvodnja i kultura,
07:03
not being stuck behind
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ne biti zatočen pred
07:05
a single computer screen all day long
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jednim ekranom kompjutera cijeli dan
07:08
and be here and there.
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i biti tu i tamo.
07:10
Quite consciously, design projects
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Prilično svjesni dizajnerski projekti
07:12
that need an incredible amount of various techniques,
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kojima je potrebna neizmjerna količina raznih tehnika,
07:15
just basically to fight
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samo kako bi se borili protiv
07:17
straightforward adaptation.
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izravne adaptacije.
07:20
Being close to the content --
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Biti blizu sadržaja --
07:22
that's the content really is close to my heart.
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taj je sadržaj jako blizak mom srcu.
07:25
This is a bus, or vehicle,
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Ovo je autobus, ili vozilo,
07:27
for a charity, for an NGO
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za dobrotvornu organizaciju, nevladinu organizaciju
07:29
that wants to double the education budget in the United States --
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koja želi povećati budžet za edukaciju za 100 posto u Sjedinjenim Državama --
07:33
carefully designed,
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koje je pažljivo dizajnirano,
07:35
so, by two inches, it still clears highway overpasses.
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dakle, za pet centimetara, još uvijek prolazi kroz nadvožnjake na autocesti.
07:42
Having end results -- things that come back from the printer well,
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Imajući krajnje rezultate -- stvari koje izađu iz printera dobre,
07:46
like this little business card for an animation company
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poput ove vizitke za animacijsku kompaniju
07:48
called Sideshow
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zvanu Sideshow
07:50
on lenticular foils.
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na foliji za leće.
07:53
Working on projects
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Raditi na projektima
07:55
that actually have visible impacts,
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koji imaju vidljiv utjecaj,
07:57
like a book for a deceased German artist
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poput knjige za preminulog njemačkog umjetnika
08:02
whose widow came to us
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čija je udovica došla do nas
08:05
with the requirement to make her late husband famous.
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sa zahtjevom da učinimo njenog preminulog muža slavnim.
08:09
It just came out six months ago,
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Izašla je prije šest mjeseci,
08:11
and it's getting unbelievable traction right now in Germany.
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i dobiva nevjerojatan uzlet upravo sada u Njemačkoj.
08:15
And I think that his widow
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I mislim kako će njegova udovica
08:17
is going to be very successful on her quest.
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biti veoma uspješna u svom pohodu.
08:21
And lately, to be involved in projects
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I u zadnje vrijeme, biti uključen u projekte
08:24
where I know about 50 percent of the project
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gdje mi je poznato oko 50 posto projekta
08:26
technique-wise
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s tehničke strane,
08:28
and the other 50 percent would be new.
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a drugih 50 posto je novo.
08:30
So in this case,
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Dakle, u ovom slučaju
08:32
it's an outside projection for Singapore
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to je vanjska projekcija za Singapur
08:34
on these giant Times Square-like screens.
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na tim ogromnim ekranima nalik onima na TImes Square-u.
08:37
And I of course knew stuff, as a designer,
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I ja sam, naravno, znao stvari, kao dizajner,
08:40
about typography,
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o tipografiji,
08:42
even though we worked with those animals not so successfully.
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iako nismo tako uspješno radili s tim životinjama.
08:45
But I didn't quite know
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Ali nisam znao dosta toga
08:47
all that much about movement or film.
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o pokretu ili filmu.
08:50
And from that point of view we turned it into a lovely project.
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I iz te perspektive smo ga zaokrenuli u lijepi projekt.
08:53
But also because the content was very close.
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Ali ujedno jer je i sadržaj bio veoma blizak.
08:56
In this case, "Keeping a Diary
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U tom slučaju, voditi dnevnik
08:58
Supports Personal Development" --
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podržava osobni razvoj.
09:00
I've been keeping a diary since I was 12.
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Vodim dnevnik još otkako sam imao 12 godina.
09:03
And I've found that it influenced my life and work
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I otkrio sam kako je utjecao na moj život i rad
09:07
in a very intriguing way.
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na veoma intrigantan način.
09:10
In this case also because
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U ovom slučaju također jer
09:12
it's part of one of the many sentiments
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je dio jednog od mnogih osjećaja
09:15
that we build the whole series on --
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na kojima gradimo cijele nizove --
09:19
that all the sentiments originally had come out of the diary.
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kako su svi osjećaji izvorno potekli iz dnevnika.
09:22
Thank you so much.
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Puno vam hvala.
09:24
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com