TED@Cannes
Stefan Sagmeister: 7 rules for making more happiness
Stefan Sagmeister: 7 pravidiel ako byť šťastnejší
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S pomocou jednoduchých, pôsobivých ilustrácií, sa s nami dizajnér Stefan Sagmeister podelí o jeho nedávne úvahy o šťastí -- vedomom aj nevedomom. Jeho sedem pravidiel pre šťastie v živote a v dizajnérstve môže (po prispôsobení jednotlivcovi) uplatniť každý, kto hľadá viac šťastia.
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:15
I spent the best part of last year
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Väčšinu minulého roka som trávil
00:20
working on a documentary
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prácou na dokumente
00:23
about my own happiness --
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o mojom vlastnom šťastí --
00:25
trying to see
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snažil som sa zistiť,
00:27
if I can actually train my mind
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či môžem nejakým spôsobom
00:29
in a particular way,
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vycvičiť svoju myseľ,
00:32
like I can train my body,
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tak ako môžem cvičiť svoje telo,
00:34
so I can end up with an improved feeling
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aby som mal na konci lepší pocit
00:37
of overall well-being.
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zo seba samého.
00:40
Then this January,
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Potom, tento január,
00:42
my mother died,
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mi zomrela mama,
00:44
and pursuing a film like that
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a natáčať film o šťastí
00:47
just seemed the last thing that was interesting to me.
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mi prišlo ako posledná vec, ktorá by ma zaujímala.
00:51
So in a very typical, silly designer fashion,
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Takže typicky, dizajnérsky,
00:55
after years worth of work,
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po rokoch práce,
00:58
pretty much all I have to show for it are the titles for the film.
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vám môžem ukázať jedine nápisy k filmu.
01:01
(Music)
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(Hudba)
01:08
They were still done
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Boli hotové, už keď som bol
01:10
when I was on sabbatical with my company in Indonesia.
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na výskume v Indonézií, aj so svojou firmou.
01:12
We can see the first part here was designed here by pigs.
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Vidíme, že táto prvá časť bola navrhnutá prasatami.
01:15
It was a little bit too funky,
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Bolo to trochu príliš uletené,
01:17
and we wanted a more feminine point of view
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a my sme chceli ženskejší pohľad na vec
01:20
and employed a duck
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a zamestnali kačicu,
01:22
who did it in a much more fitting way --
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ktorá to spravila omnoho vhodnejšie -
01:24
fashion.
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vkusnejšie.
01:27
My studio in Bali
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Moje štúdio v Bali
01:29
was only 10 minutes away from a monkey forest,
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bolo iba 10 minút cesty od lesa s opicami.
01:32
and monkeys, of course,
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A opice, pravdaže,
01:34
are supposed to be the happiest of all animals.
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sú považované za najšťastnejšie zvieratá.
01:36
So we trained them to be able to do three separate words,
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Tak sme ich naučili vytvoriť tri oddelené slová,
01:39
to lay out them properly.
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a správne ich usporiadať.
01:41
You can see,
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Môžete vidieť,
01:43
there still is a little bit of a legibility problem there.
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že stále je tam menší problém s čitateľnosťou.
01:46
The serif is not really in place.
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Pätky písmen nie sú na mieste
01:48
So of course, what you don't do properly yourself
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Takže, očividne, čo si sami nespravíte poriadne
01:51
is never deemed done really.
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nebude nikdy skutočne dobré.
01:53
So this is us climbing onto the trees
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A tak tu vidíte ako šplháme na stromy
01:56
and putting it up over the Sayan Valley
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a umiestňujeme nápis nad údolím Sayan
01:59
in Indonesia.
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v Indonézií.
02:02
In that year, what I did do a lot
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V tom roku som sa veľa venoval
02:05
was look at all sorts of surveys,
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rôznym druhom prieskumov,
02:07
looking at a lot of data on this subject.
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preštudoval som množstvo dát s touto tematikou.
02:10
And it turns out
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A ukázalo sa,
02:12
that men and women
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že muži a ženy
02:15
report very, very similar levels of happiness.
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udávajú veľmi, veľmi podobné úrovne šťastia.
02:18
This is a very quick overview
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Toto je rýchly prehľad
02:20
of all the studies that I looked at.
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oblastí, ktoré som skúmal.
02:22
That climate plays no role.
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Podnebie nehrá žiadnu rolu.
02:24
That if you live in the best climate,
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Či už žijete v najlepších podmienkach,
02:26
in San Diego in the United States,
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v San Diegu, v Spojených Štátoch,
02:28
or in the shittiest climate, in Buffalo, New York,
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alebo najposratejšom podnebí, v Buffale, štát New York,
02:31
you are going to be just as happy
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budete rovnako šťastní
02:33
in either place.
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na každom z týchto miest.
02:35
If you make more than 50,000 bucks a year in the U.S.,
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Ak zarábate viac ako 50 000 dolárov ročne v USA,
02:39
any salary increase you're going to experience
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každé zvýšenie vášho platu,
02:42
will have only a tiny, tiny influence
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bude mať iba malý, nepatrný dopad
02:45
on your overall well-being.
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na vaše celkové šťastie.
02:47
Black people are just as happy as white people are.
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Čierni sú rovnako šťastní ako bieli.
02:50
If you're old or young
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Či ste starí, alebo mladí,
02:52
it doesn't really make a difference.
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na tom skutočne nezáleží.
02:54
If you're ugly or if you're really, really good-looking
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Či ste škaredí, alebo vyzeráte naozaj dobre,
02:57
it makes no difference whatsoever.
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vôbec nie je podstatné.
02:59
You will adapt to it and get used to it.
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Zvyknete si na to a prispôsobíte sa tomu.
03:01
If you have manageable health problems
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Ak máte zvládnutelné zdravotné problémy
03:04
it doesn't really matter.
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vaše šťastie to neovplyvní.
03:06
Now this does matter.
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Ale záleží na tomto:
03:08
So now the woman on the right
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Žena vpravo
03:10
is actually much happier than the guy on the left --
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je omnoho šťastnejšia ako chlapík vľavo
03:13
meaning that, if you have a lot of friends,
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a teda, ak máte veľa priateľov,
03:16
and you have meaningful friendships,
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a tieto priateľstvá sú zmysluplné,
03:19
that does make a lot of difference.
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robí to obrovský rozdiel.
03:21
As well as being married -- you are likely to be much happier
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Rovnako aj manželstvo - je velmi pravdepodobné, že budete šťastnejší,
03:24
than if you are single.
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ako keď by ste boli slobodní.
03:26
A fellow TED speaker, Jonathan Haidt,
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Jonathan Haidt, tiež prednášajúci pre TED
03:28
came up with this beautiful little analogy
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prišiel s touto peknou analógiou
03:31
between the conscious and the unconscious mind.
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medzi vedomím a podvedomím.
03:35
He says that the conscious mind is this tiny rider
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Povedal, že vedomie je malý jazdec
03:38
on this giant elephant, the unconscious.
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na obrovskom slonovi, podvedomí.
03:41
And the rider thinks
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A jazdec si myslí,
03:43
that he can tell the elephant what to do,
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že môže slonovi rozkázať, čo má robiť,
03:46
but the elephant really has his own ideas.
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ale slon má v skutočnosti vlastné názory.
03:49
If I look at my own life,
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Keď sa pozriem na môj vlastný život,
03:51
I'm born in 1962 in Austria.
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narodil som sa v roku 1962 v Rakúsku.
03:54
If I would have been born a hundred years earlier,
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Ak by som sa bol býval narodil o sto rokov skôr,
03:57
the big decisions in my life would have been made for me --
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veľké životné rozhodnutia by bol za mňa spravil niekto iný --
04:00
meaning I would have stayed in the town that I was born in;
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to znamená zostal by som v meste, kde som sa narodil;
04:04
I would have very much likely
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s veľkou pravdepodobnosťou by som
04:06
entered the same profession that my dad did;
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mal rovnakú prácu ako môj otec;
04:08
and I would have very much likely married a woman
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a najskôr by som sa oženil so ženou,
04:11
that my mom had selected.
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ktorú by vybrala moja mama.
04:15
I, of course, and all of us,
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Ale ja, samozrejme, a my všetci,
04:18
are very much in charge
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máme teraz možnosť
04:20
of these big decisions in our lives.
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rozhodnúť sa o týchto veciach sami.
04:23
We live where we want to be --
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Žijeme, kde chceme žiť --
04:25
at least in the West.
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aspoň na Západe.
04:27
We become what we really are interested in.
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Stávame sa tým, čo nás zaujíma.
04:29
We choose our own profession,
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Vyberáme si našu vlastnú prácu,
04:31
and we choose our own partners.
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a aj našich partnerov.
04:33
And so it's quite surprising
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Takže je vskutku prekvapujúce,
04:36
that many of us
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že mnohí z nás
04:38
let our unconscious influence those decisions
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dovolia svojmu podvedomiu ovplyvniť tieto rozhodnutia
04:41
in ways that we are not quite aware of.
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bez toho aby si to uvedomili.
04:45
If you look at the statistics
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Keď sa pozriete na štatistiky
04:47
and you see that the guy called George,
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a vidíte, že chlapík menom George,
04:50
when he decides on where he wants to live --
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keď sa rozhoduje kde chce žiť --
04:53
is it Florida or North Dakota? --
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je to Florida, či Severná Dakota? --
04:56
he goes and lives in Georgia.
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sa vezme a usadí sa v Gruzínsku.
04:58
And if you look at a guy called Dennis,
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A keď sa pozriete na Dennisa,
05:00
when he decides what to become --
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keď sa rozhoduje čím chce byť --
05:02
is it a lawyer, or does he want to become a doctor
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bude právnik, alebo sa chce stať doktorom
05:05
or a teacher? --
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či učiteľom? --
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best chance is that he wants to become a dentist.
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je veľká šanca, že chce byť zubárom.
05:10
And if Paula decides
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A keď sa rozhoduje Pavla,
05:12
should she marry Joe or Jack,
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mala by si vziať Joa či Jacka,
05:14
somehow Paul sounds the most interesting.
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Pavol sa zdá byť najzaujímavejší.
05:18
And so even if we make
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Takže aj keď robíme
05:20
those very important decisions
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tieto veľmi dôležité rozhodnutia
05:22
for very silly reasons,
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pre veľmi hlúpe dôvody,
05:24
it remains statistically true
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štatisticky ostáva pravdou, že
05:26
that there are more Georges living in Georgia
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je stále viac Georgeov, ktorí žijú v Gruzínsku(Georgia)
05:28
and there are more Dennises becoming dentists
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a že viac Dennisov sa stáva zubármi(dentist)
05:31
and there are more Paulas who are married to Paul
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a viac žien menom Pavla si berie za muža Pavla
05:34
than statistically viable.
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ako by bol štatistický priemer.
05:36
(Laughter)
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(Smiech)
05:38
Now I, of course, thought,
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No ja som si, samozrejme, myslel:
05:41
"Well this is American data,"
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dobre, toto sú údaje o američanoch.
05:43
and I thought, "Well, those silly Americans.
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Pomyslel som si, ok, títo američania...
05:47
They get influenced by things
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Nechajú sa ovplyvniť vecami
05:50
that they're not aware of.
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tak, že si to ani neuvedomujú.
05:53
This is just completely ridiculous."
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Je to úplne smiešne.
05:56
Then, of course, I looked at my mom and my dad --
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No potom som sa pozrel na môjho otca a mamu --
05:59
(Laughter)
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(Smiech)
06:01
Karolina and Karl,
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Karolína a Karl,
06:03
and grandmom and granddad,
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starú mamu a starého otca,
06:06
Josefine and Josef.
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Jozefína a Jozef.
06:08
So I am looking still for a Stephanie.
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Takže ja stále hľadám Štefániu.
06:10
I'll figure something out.
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Nejak si už poradím.
06:14
If I make this whole thing a little bit more personal
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Ak celú vec zoberiem osobnejšie,
06:16
and see what makes me happy as a designer,
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a pozriem sa čo robí šťastného mňa, ako dizajnéra,
06:19
the easiest answer, of course,
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najjednoduchšie bude povedať,
06:21
is do more of the stuff that I like to do
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že robím viac to, čo ma baví
06:24
and much less of the stuff that I don't like to do --
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a oveľa menej to, čo ma nebaví --
06:26
for which it would be helpful
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takže by sa zišlo vedieť
06:29
to know what it is that I actually do like to do.
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čo vlastne je to, čo ma baví.
06:32
I'm a big list maker,
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Rád si píšem zoznamy,
06:34
so I came up with a list.
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takže som si jeden napísal.
06:36
One of them is to think without pressure.
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Jedným z bodov je premýšľať bez tlaku.
06:39
This is a project we're working on right now
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Toto je projekt na ktorom teraz pracujeme
06:41
with a very healthy deadline.
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s veľmi rozumnou úzavierkou.
06:43
It's a book on culture,
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Je to kniha o kultúre
06:45
and, as you can see,
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a, ako môžete vidieť,
06:47
culture is rapidly drifting around.
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kultúra sa rýchlo ženie sem a tam.
06:50
Doing things like I'm doing right now --
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Robiť veci ako robím práve teraz --
06:52
traveling to Cannes.
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cesta do Cannes.
06:54
The example I have here
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Príklad, ktorý tu mám
06:56
is a chair that came out of the year in Bali --
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je stolička, ktorú mám z roku stráveného v Bali --
06:59
clearly influenced by local manufacturing and culture,
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zjavne ovplyvnená miestnym remeselníctvom a kultúrou,
07:03
not being stuck behind
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nebyť prilepený pred
07:05
a single computer screen all day long
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jedinou počítačovou obrazovkou celý deň
07:08
and be here and there.
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ale meniť pracovisko.
07:10
Quite consciously, design projects
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Celkom vedome navrhovať projekty,
07:12
that need an incredible amount of various techniques,
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kde je potrebné obrovské množstvo rôznych prístupov,
07:15
just basically to fight
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a jednoducho priamo
07:17
straightforward adaptation.
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sa prispôsobiť.
07:20
Being close to the content --
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Držať sa záujmov --
07:22
that's the content really is close to my heart.
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teda vecí ktoré sú blízke môjmu srdcu.
07:25
This is a bus, or vehicle,
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Toto je autobus, alebo vozidlo,
07:27
for a charity, for an NGO
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pre charitu pre NGO
07:29
that wants to double the education budget in the United States --
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ktorá sa snaží o zdvojnásobenie rozpočtu na vzdelanie v USA --
07:33
carefully designed,
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starostlivo navrhnuté tak,
07:35
so, by two inches, it still clears highway overpasses.
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že o 5 centimetrov minie dialničné nadjazdy.
07:42
Having end results -- things that come back from the printer well,
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Mať výsledky -- úspešne vytlačené veci,
07:46
like this little business card for an animation company
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ako táto vizitka pre animačnú spoločnosť
07:48
called Sideshow
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zvanú Sideshow
07:50
on lenticular foils.
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na šošovkovitej fólií.
07:53
Working on projects
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Pracovať na projektoch
07:55
that actually have visible impacts,
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ktoré majú viditelné dôsledky,
07:57
like a book for a deceased German artist
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ako kniha pre zosnulého nemeckého umelca,
08:02
whose widow came to us
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ktorého vdova za nami prišla
08:05
with the requirement to make her late husband famous.
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so žiadosťou aby sme spravili jej zosnulého manžela slávnym.
08:09
It just came out six months ago,
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Vyšla len pred šiestimi mesiacmi,
08:11
and it's getting unbelievable traction right now in Germany.
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a práve teraz je jej venovaná neuveritelná pozornosť v Nemecku.
08:15
And I think that his widow
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A myslím že táto vdova
08:17
is going to be very successful on her quest.
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bude veľmi úspešná na ceste za svojim cieľom.
08:21
And lately, to be involved in projects
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No a ako posledné, zúčastňovať sa projektov
08:24
where I know about 50 percent of the project
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kde budem poznať zhruba 50 percent
08:26
technique-wise
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technickej stránky
08:28
and the other 50 percent would be new.
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a zvyšných 50 percent bude pre mňa nových.
08:30
So in this case,
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Takže v tomto prípade,
08:32
it's an outside projection for Singapore
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ide o vonkajší projekt pre Singapur
08:34
on these giant Times Square-like screens.
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na tieto obrovské obrazovky, ako z Times Square.
08:37
And I of course knew stuff, as a designer,
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A samozrejme, ako dizajnér, som vedel o veciach
08:40
about typography,
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ohladne typografie
08:42
even though we worked with those animals not so successfully.
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aj keď práca s tými zvieratami nebola až tak úspešná.
08:45
But I didn't quite know
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Ale nevedel som
08:47
all that much about movement or film.
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tak veľa o pohybe, či filme.
08:50
And from that point of view we turned it into a lovely project.
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A z toho uhla pohľadu sme z toho spravili krásny projekt.
08:53
But also because the content was very close.
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Ale aj preto, že obsah mi bol veľmi blízky.
08:56
In this case, "Keeping a Diary
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V tomto prípade, vedenie denníka
08:58
Supports Personal Development" --
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podporuje osobný rast.
09:00
I've been keeping a diary since I was 12.
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Ja si vediem denník, odkedy som mal 12.
09:03
And I've found that it influenced my life and work
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A uvedomil som si, že to ovplyvnilo môj život a prácu
09:07
in a very intriguing way.
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veľmi fascinujúcim spôsobom.
09:10
In this case also because
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V tomto prípade aj preto,
09:12
it's part of one of the many sentiments
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že je časťou jedného z mnohých názorov
09:15
that we build the whole series on --
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na ktorých staviame celú sériu --
09:19
that all the sentiments originally had come out of the diary.
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a to, že všetky tieto názory pochádzajú z denníka.
09:22
Thank you so much.
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Ďakujem vám veľmi pekne.
09:24
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com