TEDGlobal 2014
Michael Green: What the Social Progress Index can reveal about your country
Michael Green: Što nam Indeks Društvenog Napretka može otkriti o vašoj zemlji
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O terminu bruto domaći proizvod priča se kao da ga je "stvorio bog na kamenim pločama." Ali ovaj koncept izmislio je ekonomist 1920-ih. Trebamo učinkovitiji alat za mjerenje koji će odgovarati potrebama 21. stoljeća, kaže Michael Green: Indeks Društvenog Napretka. Šarmantno i šaljivo, pokazuje nam kako ovaj alat mjeri društva u tri dimenzije koje su zaista važne. I otkriva dramatično preraspoređivanje koje se dogodi kada ga koristite.
Michael Green - Social progress expert
Michael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens. Full bio
Michael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens. Full bio
Double-click the English transcript below to play the video.
00:12
On January 4, 1934,
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4. siječnja 1934.
00:16
a young man delivered a report
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mladić je podnio izvještaj
00:19
to the United States Congress
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Kongresu Sjedinjenih Američkih Država
00:21
that 80 years on,
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koji 80 godina kasnije,
00:23
still shapes the lives of
everyone in this room today,
everyone in this room today,
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i dalje oblikuje živote svih u ovoj sobi,
00:28
still shapes the lives of
everyone on this planet.
everyone on this planet.
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i dalje oblikuje živote
svih na ovom planetu.
svih na ovom planetu.
00:34
That young man wasn't a politician,
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Taj mladić nije bio političar,
00:37
he wasn't a businessman,
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nije bio poslovni čovjek,
00:39
a civil rights activist
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aktivist za prava građana
00:40
or a faith leader.
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ili duhovni vođa.
Bio je taj najneočekivaniji heroj,
00:42
He was that most unlikely of heroes,
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00:45
an economist.
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ekonomist.
00:49
His name was Simon Kuznets
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Njegovo ime bilo je Simon Kuznets
00:51
and the report that
he delivered was called
he delivered was called
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i izvještaj koji je podnio zvao se
00:54
"National Income, 1929-1932."
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"Društveni prihod, 1929.-1932."
00:59
Now, you might think
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Sada, možda mislite
01:00
this is a rather dry and dull report.
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kako je ovo suhoparno
i dosadno izvješće.
i dosadno izvješće.
01:03
And you're absolutely right.
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I u potpunosti ste u pravu.
01:05
It's dry as a bone.
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Suho je kao kost.
01:08
But this report is the foundation
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Ali ovaj izvještaj je osnova
01:10
of how, today, we judge the
success of countries:
success of countries:
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toga kako, danas,
sudimo uspjeh zemalja:
sudimo uspjeh zemalja:
01:13
what we know best as
Gross Domestic Product,
Gross Domestic Product,
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poznato pod nazivom
bruto domaći proizvod,
bruto domaći proizvod,
01:17
GDP.
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BDP.
01:19
GDP has defined and shaped our lives
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BDP je definirao i oblikovao naše živote
01:22
for the last 80 years.
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posljednjih 80 godina.
01:24
And today I want to talk about
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I danas želim pričati o
01:26
a different way to measure
the success of countries,
the success of countries,
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o različitim načinima mjerenja
uspjeha zemalja,
uspjeha zemalja,
drugačijeg načina
za definiranje i oblikovanje života
za definiranje i oblikovanje života
01:30
a different way to define
and shape our lives
and shape our lives
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01:33
for the next 80 years.
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sljedećih 80 godina.
01:36
But first, we have to understand
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Ali prvo, moramo razumjeti
01:38
how GDP came to
dominate our lives.
dominate our lives.
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kako je BDP zavladao našim životima.
01:42
Kuznets' report was delivered
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Kuznetsov izvještaj predan je
01:44
at a moment of crisis.
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u trenutku krize.
01:46
The U.S. economy was plummeting
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Američka ekonomija je jurila
01:48
into the Great Depression
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u Veliku depresiju
01:50
and policy makers were
struggling to respond.
struggling to respond.
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i stvaratelji strategija
borili su se da daju odgovor.
borili su se da daju odgovor.
01:53
Struggling because they didn't
know what was going on.
know what was going on.
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Borili su se jer nisu znali
što se događa.
što se događa.
01:56
They didn't have data and statistics.
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Nisu imali podatke i statistiku.
01:59
So what Kuznet's report gave them
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Ono što im je Kuznetsov izvještaj dao
02:02
was reliable data on what
the U.S. economy
the U.S. economy
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bili su pouzdani podatci o tome što
američka ekonomija
američka ekonomija
02:06
was producing,
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proizvodi,
02:07
updated year by year.
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ažurirano iz godine u godinu.
02:10
And armed with this information,
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I oboružani ovim informacijama,
02:12
policy makers were, eventually,
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stvaratelji strategija,
02:14
able to find a way out
of the slump.
of the slump.
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uspjeli su pronaći izlaz iz krize.
02:18
And because Kuznets' invention
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I zbog toga što je Kuznetsov izum
02:19
was found to be so useful,
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bio vrlo koristan,
02:21
it spread around the world.
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proširio se čitavim svijetom.
02:23
And now today, every country
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I danas, svaka zemlja
02:25
produces GDP statistics.
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izrađuje BDP statistike.
02:28
But, in that first report,
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Ali, u prvom izvještaju,
02:31
Kuznets himself delivered a warning.
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sam Kuznets dao je upozorenje.
02:35
It's in the introductory chapter.
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Nalazi se u uvodnom poglavlju.
02:37
On page seven he says,
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Na sedmoj stranici on kaže,
02:39
"The welfare of a nation can, therefore,
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"Dobrobit nacije može se, zbog toga,
02:42
scarcely be inferred
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slabo zaključiti
02:43
from a measurement of
national income
national income
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iz mjerenja društvenog prihoda
02:45
as defined above."
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kako je gore definirano."
02:47
It's not the greatest sound
bite in the world,
bite in the world,
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Nije najbolji slogan na svijetu,
02:50
and it's dressed up in the cautious
language of the economist.
language of the economist.
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i prikazan je opreznim jezikom ekonomista.
02:54
But his message was clear:
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Ali poruka je bila jasna:
02:56
GDP is a tool
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BDP je bio alat
02:58
to help us measure
economic performance.
economic performance.
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koji nam pomaže mjeriti ekonomski uspjeh.
03:01
It's not a measure
of our well-being.
of our well-being.
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Nije mjera naše dobrobiti.
03:04
And it shouldn't be a guide
to all decision making.
to all decision making.
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I ne bi smjela biti vodič
u donošenju odluka.
u donošenju odluka.
03:09
But we have ignored Kuznets' warning.
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Ali ignorirali smo Kuznetsovo upozorenje.
03:12
We live in a world where
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Živimo u svijetu gdje je
03:13
GDP is the benchmark of success
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BDP mjerilo uspjeha
03:16
in a global economy.
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u globalnoj ekonomiji.
03:19
Our politicians boast when
GDP goes up.
GDP goes up.
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Naši političari hvale se
kada BDP ode gore.
kada BDP ode gore.
03:22
Markets move
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Tržišta se pokreću
03:23
and trillions of dollars of capital
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i bilijuni dolara kapitala
03:25
move around the world
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kreću se svijetom
03:26
based on which countries
are going up
are going up
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ovisno o tome koje zemlje idu gore
03:28
and which countries
are going down,
are going down,
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a koje idu dolje,
03:30
all measured in GDP.
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sve mjereno u BDP-u.
03:33
Our societies have become
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Naša društva postala su
03:34
engines to create more GDP.
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strojevi za stvaranje BDP-a.
03:38
But we know that GDP is flawed.
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Ali znamo da je BDP pun mana.
03:42
It ignores the environment.
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Ignorira okoliš.
03:44
It counts bombs and prisons as progress.
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Broji bombe i zatvore kao napredak.
03:48
It can't count happiness or community.
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Ne može brojati sreću ili zajednicu.
03:51
And it has nothing to say
about fairness or justice.
about fairness or justice.
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I ne govori ništa o poštenju ili pravdi.
03:56
Is it any surprise that our world,
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Je li iznenađenje da naš svijet,
03:59
marching to the drumbeat of GDP,
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koji maršira prema BDP-u
04:02
is teetering on the brink
of environmental disaster
of environmental disaster
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balansira na rubu
ekološke katastrofe
ekološke katastrofe
04:05
and filled with anger and conflict?
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te je pun bijesa i sukoba?
04:08
We need a better way
to measure our societies,
to measure our societies,
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Trebamo bolji način
za mjerenje naših društava,
za mjerenje naših društava,
04:13
a measure based on the real
things that matter to real people.
things that matter to real people.
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mjeru temeljenu na stvarnim stvarima
koje su važne stvarnim ljudima.
koje su važne stvarnim ljudima.
04:18
Do I have enough to eat?
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Imam li dovoljno za jelo?
04:20
Can I read and write?
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Mogu li čitati i pisati?
04:22
Am I safe?
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Jesam li siguran?
04:24
Do I have rights?
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Imam li prava?
04:26
Do I live in a society where
I'm not discriminated against?
I'm not discriminated against?
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Živim li u društvu
koje me ne diskriminira?
koje me ne diskriminira?
04:29
Is my future and the future of my children
prevented from environmental destruction?
prevented from environmental destruction?
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Jesu li moja i budućnost moje djece
zaštićena od uništavanja okoliša?
zaštićena od uništavanja okoliša?
04:36
These are questions that GDP
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To su pitanja na koja BDP
04:38
does not and cannot answer.
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ne odgovara i ne može odgovoriti.
04:43
There have, of course,
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Tu su bili, naravno,
04:44
been efforts in the past
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pokušaji u prošlosti
04:45
to move beyond GDP.
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da se krene dalje od BDP-a.
04:48
But I believe that we're living
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Ali vjerujem da živimo
04:49
in a moment when we
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u trenutku kada
04:51
are ready for a measurement revolution.
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smo spremni za revoluciju mjerenja.
04:54
We're ready because we've seen,
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Spremni smo jer smo vidjeli,
04:57
in the financial crisis of 2008,
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u financijskoj krizi 2008.,
04:59
how our fetish for economic growth
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da nas je fetiš za ekonomski rast
05:02
led us so far astray.
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naveo da toliko zastranimo.
05:04
We've seen, in the Arab Spring,
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Vidjeli smo, u Arapskom proljeću,
05:07
how countries like Tunisia
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kako zemlje poput Tunisa
05:08
were supposedly economic superstars,
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trebaju biti ekonomske superzvijezde,
05:11
but they were societies
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ali su bili društva
05:13
that were seething with discontentment.
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koja su bila prepuna nezadovoljstva.
05:16
We're ready, because today
we have the technology
we have the technology
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Spremni smo, jer danas
imamo tehnologiju
imamo tehnologiju
05:20
to gather and analyze data
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za prikupljanje i obradu podataka
05:22
in ways that would have been
unimaginable to Kuznets.
unimaginable to Kuznets.
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na načine
koji su bili nezamislivi Kuznetsu.
koji su bili nezamislivi Kuznetsu.
05:26
Today, I'd like to introduce you
to the Social Progress Index.
to the Social Progress Index.
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Danas, bih vam htio predstaviti
Indeks Društvenog Napretka.
Indeks Društvenog Napretka.
05:31
It's a measure of the
well-being of society,
well-being of society,
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To je mjera dobrobiti društva,
05:34
completely separate from GDP.
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potpuno odvojena od BDP-a.
05:36
It's a whole new way
of looking at the world.
of looking at the world.
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Ovo je potpuno
nov način gledanja na svijet.
nov način gledanja na svijet.
05:40
The Social Progress Index
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Indeks Društvenog Napretka
05:42
begins by defining what it
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počinje s definiranjem što
05:43
means to be a good society
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znači biti dobro društvo
05:45
based around three dimensions.
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bazirano na tri dimenzije.
05:48
The first is, does everyone have
the basic needs for survival:
the basic needs for survival:
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Prva je, imaju li svi osnovno
za preživljavanje:
za preživljavanje:
05:53
food, water, shelter, safety?
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hranu, vodu, sklonište, sigurnost?
05:55
Secondly, does everyone have
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Drugo, imaju li svi
05:58
access to the building blocks
to improve their lives:
to improve their lives:
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pristup temeljima za poboljšanje života:
06:01
education, information, health
and sustainable environment?
and sustainable environment?
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obrazovanje, informacije, zdravstvo
i održivi okoliš?
i održivi okoliš?
06:05
And then third, does every
individual have access
individual have access
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I treće, ima li svaki pojedinac pristup
06:09
to a chance to pursue their goals
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prilici da ostvari svoje ciljeve,
06:12
and dreams and ambitions
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snove i ambicije
06:14
free from obstacles?
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bez zapreka?
06:15
Do they have rights,
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Imaju li prava,
06:16
freedom of choice,
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slobodu izbora,
06:18
freedom from discrimination
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slobodu od diskriminacije
06:19
and access to the the world's
most advanced knowledge?
most advanced knowledge?
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i pristup najnaprednijim znanjima svijeta?
06:23
Together, these 12 components
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Zajedno, ovih 12 komponenti
06:26
form the Social Progress framework.
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tvore okvir društvenog napretka.
06:30
And for each of these 12 components,
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I za svaku od ovih 12 komponenti,
06:32
we have indicators to measure
how countries are performing.
how countries are performing.
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imamo indikatore pomoću kojih mjerimo
koliko su zemlje uspješne.
koliko su zemlje uspješne.
06:35
Not indicators of effort or intention,
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Ne indikatori namjere ili truda,
06:38
but real achievement.
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već pravih dosega.
06:40
We don't measure how much
a country spends on healthcare,
a country spends on healthcare,
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Ne mjerimo koliko
zemlja troši na zdravstvo,
zemlja troši na zdravstvo,
06:44
we measure the length and
quality of people's lives.
quality of people's lives.
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mjerimo duljinu i kvalitetu života ljudi.
06:48
We don't measure whether governments
pass laws against discrimination,
pass laws against discrimination,
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Ne mjerimo jesu li vlade
donijele zakone protiv diskriminacije,
donijele zakone protiv diskriminacije,
06:53
we measure whether people
experience discrimination.
experience discrimination.
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mjerimo iskuse li ljudi diskriminaciju.
06:57
But what you want to know
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Ali ono što želite znati
06:58
is who's top, don't you?
(Laughter)
(Laughter)
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je tko je na vrhu, zar ne?
(Smijeh)
(Smijeh)
07:01
I knew that, I knew that, I knew that.
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Znao sam to, znao sam to, znao sam to.
07:03
Okay, I'm going to show you.
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Dobro, pokazat ću vam.
07:05
I'm going to show you on this chart.
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Pokazat ću vam na ovom grafu.
07:07
So here we are,
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Ovdje smo mi,
07:08
what I've done here is put on the
vertical axis social progress.
vertical axis social progress.
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ono što sam učinio ovdje je da sam na
vertikalnu os stavio društveni napredak.
vertikalnu os stavio društveni napredak.
07:13
Higher is better.
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Više je bolje.
07:14
And then, just for comparison,
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I onda, samo za usporedbu,
07:16
just for fun,
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zabave radi,
07:17
on the horizontal axis
is GDP per capita.
is GDP per capita.
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na horizontalnu os sam
stavio BDP po stanovniku.
stavio BDP po stanovniku.
07:21
Further to the right is more.
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Na desnu stranu je više.
07:23
So the country in the world
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Dakle zemlja na svijetu
07:26
with the highest social progress,
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s najvećim društvenim napretkom,
07:30
the number one country on social progress
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prva zemlja po društvenom napretku
07:33
is New Zealand.
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je Novi Zeland.
07:36
(Applause)
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(Pljesak)
07:40
Well done! Never been; must go.
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Svaka čast! Nisam bio, moram otići.
07:43
(Laughter)
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(Smijeh)
07:45
The country with the least social progress,
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Zemlja s najmanjim društvenim napretkom,
07:48
I'm sorry to say, is Chad.
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žao mi je, to je Čad.
07:50
I've never been; maybe next year.
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Nisam bio, možda dogodine.
07:53
(Laughter)
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(Smijeh)
07:55
Or maybe the year after.
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Ili godinu nakon.
07:57
Now, I know what you're thinking.
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Sad, znam što mislite.
07:59
You're thinking, "Aha,
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Mislite, "Aha,
08:00
but New Zealand has a higher GDP
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Novi Zeland ima veći BDP
08:02
than Chad!"
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nego Čad!"
08:04
It's a good point, well made.
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To je dobar zaključak, dobro izvučen.
08:07
But let me show you
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Ali dozvolite da vam pokažem
08:08
two other countries.
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dvije druge zemlje.
08:10
Here's the United States —
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Ovdje su Sjedinjene Američke Države --
08:12
considerably richer than New Zealand,
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bogatije od Novog Zelanda,
08:15
but with a lower level of social progress.
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ali s nižom razinom društvenog napretka.
08:17
And then here's Senegal —
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A onda je tu Senegal --
08:20
it's got a higher level of
social progress than Chad,
social progress than Chad,
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ima veću razinu
društvenog napretka od Čada,
društvenog napretka od Čada,
08:24
but the same level of GDP.
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ali istu razinu BDP-a.
08:26
So what's going on? Well, look.
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Što se događa? Pa pogledajte.
08:28
Let me bring in the rest of
the countries of the world,
the countries of the world,
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Dozvolite da uvedem ostale zemlje svijeta,
08:30
the 132 we've been able to measure,
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132 koje smo uspjeli izmjeriti,
08:32
each one represented by a dot.
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svaku predstavljenu točkom.
08:35
There we go. Lots of dots.
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Evo ga. Puno točaka.
08:36
Now, obviously I can't do all of them,
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Sad, očito ne mogu proći kroz sve njih,
08:38
so a few highlights for you:
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ali par odabranih:
08:40
The highest ranked G7 country is Canada.
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Najviše rangirana zemlja G7 je Kanada.
08:44
My country, the United Kingdom,
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Moja zemlja, Ujedinjeno Kraljevstvo,
08:46
is sort of middling, sort of dull,
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nekako stagnira, dosadna je,
08:49
but who cares —
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ali koga briga --
08:51
at least we beat the French.
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bar smo pobijedili Francuze.
08:53
(Laughter)
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(Smijeh)
(Pljesak)
(Pljesak)
09:00
And then looking at the
emerging economies,
emerging economies,
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A gledajući rastuće ekonomije,
09:03
top of the BRICS,
pleased to say, is Brazil.
pleased to say, is Brazil.
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na vrhu BRICS zemalja je,
sa zadovoljstvom mogu reći, Brazil.
sa zadovoljstvom mogu reći, Brazil.
09:06
(Applause)
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(Pljesak)
09:08
Come on, cheer!
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Hajde, navijajte!
09:09
Go, Brazil!
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1942
Idemo, Brazil!
09:11
Beating South Africa,
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Premašivši Južnu Afriku,
09:13
then Russia,
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pa Rusiju,
09:14
then China
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potom Kinu
09:15
and then India.
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i Indiju.
09:17
Tucked away on the right-hand side,
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Smještene na desnoj strani,
09:19
you will see a dot of a
country with a lot of GDP
country with a lot of GDP
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vidite točku zemlje s puno BDP-a
09:23
but not a huge amount
of social progress —
of social progress —
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1943
ali ne velikom količinom
društvenog napretka --
društvenog napretka --
09:24
that's Kuwait.
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552968
1978
to je Kuvajt.
09:26
Just above Brazil
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1691
Odmah iznad Brazila
09:28
is a social progress superpower —
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2319
velesila društvenog napretka --
09:30
that's Costa Rica.
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Kostarika.
09:32
It's got a level of social progress the same
as some Western European countries,
as some Western European countries,
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Ima razinu društvenog napretka kao neke
zapadnoeuropske zemlje,
zapadnoeuropske zemlje,
09:36
with a much lower GDP.
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1969
s puno nižim BDP-om.
09:38
Now, my slide is getting
a little cluttered
a little cluttered
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2282
Sad, moj slajd je pomalo zakrčen
09:40
and I'd like to step back a bit.
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i volio bih otići korak unatrag.
09:42
So let me take away these countries,
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Maknimo ove zemlje,
09:43
and then pop in the regression line.
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i ubacimo crtu regresije.
09:46
So this shows the average relationship
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Ovo pokazuje povezanost
09:48
between GDP and social progress.
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između BDP-a i društvenog napretka.
09:50
The first thing to notice,
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Prva stvar koju primjetite,
09:53
is that there's lots of noise
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postoji puno buke
09:54
around the trend line.
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oko linije kretanja.
09:56
And what this shows,
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I to što pokazuje,
09:58
what this empirically demonstrates,
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što empirički demonstrira,
10:01
is that GDP is not destiny.
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3035
je da BDP nije sudbina.
10:04
At every level of GDP per capita,
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Na svakoj razini BDP-a
po glavi stanovnika,
po glavi stanovnika,
10:07
there are opportunities
for more social progress,
for more social progress,
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postoje prilike za više
društvenog napretka,
društvenog napretka,
10:10
risks of less.
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2003
rizici za manje.
Druga stvar koju možete primjetiti
10:12
The second thing to notice
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10:14
is that for poor countries,
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je kako siromašne zemlje,
10:16
the curve is really steep.
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1973
imaju vrlo strmu krivulju.
10:18
So what this tells us is that
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To nam govori da
10:19
if poor countries can get
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ako siromašne zemlje
mogu proizvesti
mogu proizvesti
10:21
a little bit of extra GDP,
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1894
malo više BDP-a,
10:22
and if they reinvest that
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1783
i ako to reinvestiraju
10:24
in doctors, nurses, water supplies,
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2672
u doktore, sestre, zalihe vode,
10:27
sanitation, etc.,
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1373
sanitaciju, itd.,
10:28
there's a lot of social progress bang
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2019
postoji puno društvenog napretka
10:30
for your GDP buck.
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1586
za vaš BDP novac.
10:32
And that's good news, and that's what
we've seen over the last 20, 30 years,
we've seen over the last 20, 30 years,
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I to su dobre vijesti, i to je ono što
smo vidjeli posljednjih 20, 30 godina,
smo vidjeli posljednjih 20, 30 godina,
10:35
with a lot of people lifted out of poverty
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2001
s puno ljudi izdignutih iz siromaštva
10:37
by economic growth and good policies
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2210
ekonomskim rastom i dobrim politikama
10:40
in poorer countries.
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u siromašnijim zemljama.
10:42
But go on a bit further up the curve,
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Ali odite malo više na krivulji,
10:44
and then we see it flattening out.
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i vidimo da se izravnava.
10:46
Each extra dollar of GDP
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Svaki dodatni dolar BDP-a
10:48
is buying less and less social progress.
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kupuje manje i manje društvenog napretka.
10:51
And with more and more
of the world's population
of the world's population
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2674
Kako sve više i više svjetske populacije
10:54
living on this part of the curve,
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živi na ovom dijelu krivulje,
10:57
it means GDP is becoming
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2224
to znači da BDP postaje
10:59
less and less useful
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1784
sve manje i manje koristan
11:01
as a guide to our development.
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2516
kao vodilja u našem razvoju.
11:03
I'll show you an example of Brazil.
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2147
Pokazat ću vam primjer Brazila.
11:05
Here's Brazil:
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1223
Ovdje je Brazil:
11:06
social progress of about 70 out of 100,
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2867
društveni napredak od 70 do 100,
11:09
GDP per capita about
14,000 dollars a year.
14,000 dollars a year.
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2494
BDP po glavi stanovnika
otprilike 14.000 dolara godišnje.
otprilike 14.000 dolara godišnje.
11:12
And look, Brazil's above the line.
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I pogledajte, Brazil je iznad crte.
11:15
Brazil is doing a reasonably good job
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1886
Brazil radi relativno dobar posao
11:17
of turning GDP into social progress.
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3325
u pretvaranju BDP-a u društveni napredak.
11:20
But where does Brazil go next?
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1987
Ali gdje će dalje ići Brazil?
11:22
Let's say that Brazil
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1512
Recimo da Brazil
11:23
adopts a bold economic plan
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1772
prihvati smion ekonomski plan
11:25
to double GDP in the next decade.
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2303
da udvostruči BDP u sljedećem desetljeću.
11:28
But that is only half a plan.
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3616
Ali to je samo pola plana.
11:31
It's less than half a plan,
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2277
To je manje od pola plana,
11:33
because where does Brazil
want to go on social progress?
want to go on social progress?
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3248
jer gdje Brazil želi ići
s društvenim napretkom?
s društvenim napretkom?
11:37
Brazil, it's possible
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2318
Brazil, moguće je
11:39
to increase your growth,
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1735
povećati rast,
11:41
increase your GDP,
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1577
povećati BDP,
11:42
while stagnating or going backwards
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1890
dok stagnirate ili se vraćate unatrag
11:44
on social progress.
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1349
s društvenim napretkom.
11:46
We don't want Brazil
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1186
Ne želimo da Brazil
11:47
to become like Russia.
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1732
postane kao Rusija.
11:48
What you really want is for Brazil
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2315
Ono što želite je da Brazil
11:51
to get ever more efficient at creating
social progress from its GDP,
social progress from its GDP,
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4953
postane učinkovitiji u stvaranju
društvenog napretka iz BDP-a,
društvenog napretka iz BDP-a,
kako bi postao više poput Novog Zelanda.
11:56
so it becomes more like New Zealand.
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2298
11:58
And what that means is that
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I što to znači je da
12:00
Brazil needs to prioritize social progress
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2657
Brazil mora prioritizirati
društveni napredak
društveni napredak
12:02
in its development plan
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1692
u svojim planovima razvoja
12:04
and see that it's not just growth alone,
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2412
i uvidjeti da to nije samo rast,
12:06
it's growth with social progress.
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2652
već rast s društvenim napretkom.
12:09
And that's what the Social
Progress Index does:
Progress Index does:
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2618
I to je ono što
Indeks Društvenog Napretka čini:
Indeks Društvenog Napretka čini:
12:12
It reframes the debate about development,
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2610
preoblikuje raspravu o razvoju,
12:14
not just about GDP alone,
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2060
ne radi se samo o BDP-u,
12:16
but inclusive, sustainable growth
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2579
već o uključivom, održivom razvoju
12:19
that brings real improvements
in people's lives.
in people's lives.
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4419
koji donosi stvarna poboljšanja
u ljudske živote.
u ljudske živote.
12:23
And it's not just about countries.
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2576
Ne radi se samo o zemljama.
12:26
Earlier this year,
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2790
Ranije ove godine,
12:29
with our friends from the Imazon
nonprofit here in Brazil,
nonprofit here in Brazil,
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4567
s našim prijateljima iz Imazona,
neprofitne organizacije ovdje, u Brazilu,
neprofitne organizacije ovdje, u Brazilu,
12:33
we launched the first subnational
Social Progress Index.
Social Progress Index.
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4657
lansirali smo prvi subnacionalni
Indeks Društvenog Napretka.
Indeks Društvenog Napretka.
12:38
We did it for the Amazon region.
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2460
Učinili smo to za regiju Amazone.
12:40
It's an area the size of
Europe, 24 million people,
Europe, 24 million people,
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3787
To je područje veličine Europe,
24 milijuna ljudi,
24 milijuna ljudi,
12:44
one of the most deprived
parts of the country.
parts of the country.
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2428
jedan od najuskraćenijih dijelova zemlje.
12:47
And here are the results,
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1910
I ovdje su rezultati,
12:48
and this is broken down
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1635
razloženi
12:50
into nearly 800 different municipalities.
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3504
na 800 općina.
12:54
And with this detailed information
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1683
I s ovim detaljnim informacijama
12:55
about the real quality of life
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2218
o stvarnoj kvaliteti života
12:58
in this part of the country,
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1943
u ovom dijelu zemlje,
12:59
Imazon and other partners
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1980
Imazon i drugi partneri
13:01
from government,
business and civil society
business and civil society
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2329
iz vlade, privrede i društva
13:04
can work together to construct
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1714
mogu raditi skupa kako bi stvorili
13:06
a development plan
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1677
plan razvoja
13:07
that will help really improve
people's lives,
people's lives,
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775677
2337
koji će pomoći poboljšati ljudske živote
13:10
while protecting that
precious global asset
precious global asset
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3236
dok čuva dragocjenu globalnu imovinu
13:13
that is the Amazon Rainforest.
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2971
koja je Amazonska prašuma.
13:16
And this is just the beginning,
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1901
I ovo je tek početak.
13:18
You can create a Social Progress Index
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2379
Možete stvoriti Indeks Društvenog Napretka
13:20
for any state, region,
city or municipality.
city or municipality.
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5155
za bilo koju
državu, regiju, grad ili općinu.
državu, regiju, grad ili općinu.
13:25
We all know and love TEDx;
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2073
Svi znamo i volimo TEDx;
13:27
this is Social Pogress-x.
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2242
Ovo je Društveni Napredak-x.
13:29
This is a tool for anyone to come and use.
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Ovo je alat koji svatko može koristiti.
13:33
Contrary to the way we
sometimes talk about it,
sometimes talk about it,
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Suprotno onome kako nekad o tome pričamo,
13:36
GDP was not handed down from
God on tablets of stone. (Laughter)
God on tablets of stone. (Laughter)
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BDP nije dan od boga na kamenim pločama.
(Smijeh)
(Smijeh)
13:42
It's a measurement tool
invented in the 20th century
invented in the 20th century
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3995
To je alat za mjerenje
izmišljen u 20. stoljeću
izmišljen u 20. stoljeću
13:46
to address the challenges
of the 20th century.
of the 20th century.
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4792
za bavljenje problemima 20. stoljeća.
13:51
In the 21st century,
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1852
U 21. stoljeću,
13:53
we face new challenges:
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2452
suočeni smo s novim izazovima:
13:55
aging, obesity, climate change, and so on.
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3108
starenje, debljina, klimatske promjene,
i tako dalje.
i tako dalje.
Kako bi se suočili s tim izazovima,
13:58
To face those challenges,
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1659
14:00
we need new tools of measurement,
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2020
trebamo nove alate za mjerenje,
14:02
new ways of valuing progress.
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3754
nove načine vrednovanja napretka.
14:05
Imagine if we could measure
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2398
Zamislite da možemo mjeriti
14:08
what nonprofits, charities,
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2530
što neprofitne udruge, humanitarne udruge,
14:10
volunteers, civil society organizations
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1969
volonteri, društvene organizacije
14:12
really contribute to our society.
326
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3806
zaista doprinose našem društvu.
14:16
Imagine if businesses competed
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3068
Zamislite da se poduzeća natječu
14:19
not just on the basis of
their economic contribution,
their economic contribution,
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3411
ne samo na osnovi ekonomskog doprinosa,
14:23
but on their contribution
to social progress.
to social progress.
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3824
već svog doprinosa društvenom napretku.
14:27
Imagine if we could hold
politicians to account
politicians to account
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Zamislite ako bismo političare
mogli držati odgovornima
mogli držati odgovornima
14:30
for really improving people's lives.
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4196
za stvarno poboljšanje ljudskih života.
14:35
Imagine if we could work together —
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2985
Zamislite da možemo raditi skupa —
14:38
government, business,
civil society, me, you —
civil society, me, you —
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5068
vlade, poduzeća, društvo, vi, ja —
14:43
and make this century the
century of social progress.
century of social progress.
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5491
i napraviti ovo stoljeće
stoljećem društvenog napretka.
stoljećem društvenog napretka.
14:48
Thank you.
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Hvala vam.
14:49
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Michael Green - Social progress expertMichael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens.
Why you should listen
In his book Philanthrocapitalism (co-authored with Economist business editor Matthew Bishop), Michael Green defined a new model for social change built on partnerships between wealthy businesses, governments and community organizations. Shortly thereafter, Bishop floated the idea of a “Social Competiveness Index,” the idea that one day countries would compete with one another to be the most socially advanced, in the same way as they now compete to be economic top dog. Green loved it and decided to turn it into reality.
Teaming up with Avina's president Brizio Biondi-Morra, Sally Osberg of the Skoll Foundation and many other thought leaders from businesses and foundations, he began work on what would become the Social Progress Imperative, of which he's now CEO. Later they were joined by Harvard management guru Michael E. Porter, who became chairman of the SPI's advisory board. The first Social Progress Index was published in 2014.
Michael Green | Speaker | TED.com