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Michael Green: How we can make the world a better place by 2030
Michael Green: Kako možemo učiniti svijet boljim mjestom do 2030
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Možemo li okončati glad i siromaštvo, zaustaviti klimatske promjene i postići rodnu ravnopravnost u sljedećih 15 godina? Vlade svijeta misle da možemo. Na sastanku u UN-u održanom u rujnu 2015. dogovorile su novi skup Globalnih ciljeva za razvoj svijeta do 2030. Stručnjak za društveni napredak, Michael Green, poziva nas da zamislimo kako ovi ciljevi i njihova vizija boljeg svijeta mogu biti postignuti
Michael Green - Social progress expert
Michael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens. Full bio
Michael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens. Full bio
Double-click the English transcript below to play the video.
00:12
Do you think the world is going
to be a better place next year?
to be a better place next year?
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Mislite li da će svijet biti bolje mjesto
sljedeće godine?
sljedeće godine?
00:18
In the next decade?
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Sljedeće desetljeće?
00:20
Can we end hunger,
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Možemo li okončati glad,
00:23
achieve gender equality,
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postići rodnu ravnopravnost,
00:25
halt climate change,
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zaustaviti klimatske promjene,
00:28
all in the next 15 years?
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u samo 15 godina?
00:31
Well, according to the governments
of the world, yes we can.
of the world, yes we can.
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Pa, prema tvrdnjama vlada diljem svijeta,
da, možemo.
da, možemo.
00:36
In the last few days,
the leaders of the world,
the leaders of the world,
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U posljednjih nekoliko dana,
svjetski lideri su
svjetski lideri su
00:38
meeting at the UN in New York,
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tijekom sastanaka u UN-u u New Yorku,
00:41
agreed a new set of Global Goals
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dogovorili novu skupinu Globalnih ciljeva
00:44
for the development of the world to 2030.
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za razvoj svijeta do 2030.
00:47
And here they are:
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A to su sljedeći:
00:48
these goals are the product
of a massive consultation exercise.
of a massive consultation exercise.
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ti ciljevi su rezultat
vrlo podrobnog savjetovanja.
vrlo podrobnog savjetovanja.
00:53
The Global Goals are who we,
humanity, want to be.
humanity, want to be.
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Globalni ciljevi su ono što mi,
čovječanstvo, želimo postati.
čovječanstvo, želimo postati.
00:59
Now that's the plan, but can we get there?
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Dakle, to je plan,
ali možemo li ga ostvariti?
ali možemo li ga ostvariti?
01:03
Can this vision for a better world
really be achieved?
really be achieved?
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Može li ova vizija boljeg svijeta
uistinu biti ostvarena?
uistinu biti ostvarena?
01:08
Well, I'm here today because
we've run the numbers,
we've run the numbers,
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E pa, danas sam ovdje jer smo
izvršili izračune,
izvršili izračune,
01:12
and the answer, shockingly,
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i odgovor je da, začudo,
01:16
is that maybe we actually can.
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možda doista možemo.
01:19
But not with business as usual.
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Ali ne ako nastavimo na isti način.
01:23
Now, the idea that the world
is going to get a better place
is going to get a better place
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Ideja da će svijet
postati bolje mjesto
postati bolje mjesto
01:26
may seem a little fanciful.
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može zvučati pomalo nerealno.
01:29
Watch the news every day and the world
seems to be going backwards, not forwards.
seems to be going backwards, not forwards.
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Gledate vijesti svaki dan i svijet izgleda
kao da nazaduje, umjesto da napreduje.
kao da nazaduje, umjesto da napreduje.
01:33
And let's be frank:
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Budimo iskreni:
01:35
it's pretty easy to be skeptical
about grand announcements
about grand announcements
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prilično je lako biti skeptičan prema
grandioznim najavama
grandioznim najavama
01:38
coming out of the UN.
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koje dolaze iz UN-a.
01:41
But please, I invite you to suspend
your disbelief for just a moment.
your disbelief for just a moment.
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Ali molim vas, pozivam vas da obustavite
svoje nepovjerenje makar na trenutak.
svoje nepovjerenje makar na trenutak.
01:45
Because back in 2001,
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Jer u 2001.
01:47
the UN agreed another set of goals,
the Millennium Development Goals.
the Millennium Development Goals.
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UN se dogovorio oko druge skupine ciljeva,
Milenijskih ciljeva razvoja.
Milenijskih ciljeva razvoja.
01:53
And the flagship target there
was to halve the proportion of people
was to halve the proportion of people
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Najvažniji cilj među njima bio je
da se broj ljudi koji
da se broj ljudi koji
01:57
living in poverty by 2015.
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žive u siromaštvu prepolovi do 2015.
02:01
The target was to take
from a baseline of 1990,
from a baseline of 1990,
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Cilj je bio da se
vrijednost iz 1990.,
vrijednost iz 1990.,
02:04
when 36 percent of the world's
population lived in poverty,
population lived in poverty,
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kada je 36 posto svjetske populacije
živjelo u siromaštvu,
živjelo u siromaštvu,
02:08
to get to 18 percent poverty this year.
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smanji na 18 posto do ove godine.
02:12
Did we hit this target?
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Jesmo li postigli taj cilj?
02:14
Well, no, we didn't.
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Pa, ne, nismo.
02:16
We exceeded it.
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Premašili smo ga.
02:18
This year, global poverty
is going to fall to 12 percent.
is going to fall to 12 percent.
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Ove godine globalno siromaštvo
će pasti na 12 posto.
će pasti na 12 posto.
02:23
Now, that's still not good enough,
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No, to još nije zadovoljavajuće,
02:25
and the world does still have
plenty of problems.
plenty of problems.
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i svijet još uvijek vrvi problemima.
02:29
But the pessimists and doomsayers
who say that the world can't get better
who say that the world can't get better
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Ali pesimisti i katastrofičari koji tvrde
da svijet ne može postati bolji
da svijet ne može postati bolji
02:34
are simply wrong.
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su jednostavno u krivu.
02:37
So how did we achieve this success?
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Kako smo postigli ovaj uspjeh?
02:40
Well, a lot of it was because
of economic growth.
of economic growth.
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Pa, tomu je znatno pridonio
ekonomski rast.
ekonomski rast.
02:43
Some of the biggest reductions in poverty
were in countries such as China and India,
were in countries such as China and India,
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Neka od najvećih smanjenja siromaštva
postigle su zemlje poput Kine i Indije,
postigle su zemlje poput Kine i Indije,
02:48
which have seen rapid
economic growth in recent years.
economic growth in recent years.
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koje su posljednjih godina
doživjele nagli ekonomski rast.
doživjele nagli ekonomski rast.
02:52
So can we pull off the same trick again?
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Možemo li ponovno izvesti taj trik?
02:55
Can economic growth
get us to the Global Goals?
get us to the Global Goals?
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Možemo li ekonomskim rastom
postići Globalne ciljeve?
postići Globalne ciljeve?
03:00
Well, to answer that question,
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Pa, kako bismo odgovorili na to
03:02
we need to benchmark where the world
is today against the Global Goals
is today against the Global Goals
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moramo definirati točku na kojoj se svijet
danas nalazi u odnosu na Globalne ciljeve
danas nalazi u odnosu na Globalne ciljeve
03:06
and figure out how far we have to travel.
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te izračunati koliko smo od njih udaljeni.
03:10
But that ain't easy,
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Ali to nije jednostavno,
03:11
because the Global Goals
aren't just ambitious,
aren't just ambitious,
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jer Globalni ciljevi
nisu samo ambiciozni,
nisu samo ambiciozni,
03:14
they're also pretty complicated.
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nego su i prilično složeni.
03:17
Over 17 goals, there are then 169 targets
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Unutar 17 ciljeva sadržano je 169 meta
03:21
and literally hundreds of indicators.
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i doslovce stotine pokazatelja.
03:25
Also, while some of the goals
are pretty specific --
are pretty specific --
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Osim toga, dok su neki ciljevi
prilično konkretni --
prilično konkretni --
03:29
end hunger --
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okončati glad --
03:30
others are a lot vaguer --
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drugi su puno neodređeniji --
03:32
promote peaceful and tolerant societies.
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poticati mirna i tolerantna društva.
03:35
So to help us with this benchmarking,
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Kako bih pronašao
tu referentnu točku,
tu referentnu točku,
03:37
I'm going to use a tool
called the Social Progress Index.
called the Social Progress Index.
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koristit ću alat koji se zove
Indeks društvenog napretka.
Indeks društvenog napretka.
03:42
What this does is measures all the stuff
the Global Goals are trying to achieve,
the Global Goals are trying to achieve,
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Taj indeks mjeri sve stvari koje
Globalni ciljevi nastoje postići,
Globalni ciljevi nastoje postići,
03:46
but sums it up into a single number
that we can use as our benchmark
that we can use as our benchmark
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ali ih svodi na jedan broj
koji možemo koristiti kao mjerilo
koji možemo koristiti kao mjerilo
03:50
and track progress over time.
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i pratiti napredak tijekom vremena.
03:52
The Social Progress Index basically asks
three fundamental questions
three fundamental questions
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Indeks društvenog napretka u biti
postavlja tri temeljna pitanja
postavlja tri temeljna pitanja
03:56
about a society.
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o nekom društvu.
03:58
First of all, does everyone have
the basic needs of survival:
the basic needs of survival:
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Prvo, imaju li svi pristup
osnovnim potrebama za preživljavanje:
osnovnim potrebama za preživljavanje:
04:01
food, water, shelter, safety?
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hrani, vodi, krovu nad glavom, sigurnosti?
04:04
Secondly, does everyone have
the building blocks of a better life:
the building blocks of a better life:
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Drugo, jesu li svima dostupni elementi
za izgradnju boljeg života:
za izgradnju boljeg života:
04:08
education, information, health
and a sustainable environment?
and a sustainable environment?
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obrazovanje, informacije, zdravlje i
održiv okoliš?
održiv okoliš?
04:13
And does everyone have
the opportunity to improve their lives,
the opportunity to improve their lives,
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Te imaju li svi priliku
poboljšati svoje živote,
poboljšati svoje živote,
04:16
through rights, freedom of choice,
freedom from discrimination,
freedom from discrimination,
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kroz prava, slobodu izbora,
slobodu od diskriminacije,
slobodu od diskriminacije,
04:20
and access to the world's
most advanced knowledge?
most advanced knowledge?
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kao i pristup najnaprednijem
svjetskom znanju?
svjetskom znanju?
04:24
The Social Progress Index sums all this
together using 52 indicators
together using 52 indicators
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Indeks društvenog napretka sve ovo
sabire koristeći 52 pokazatelja
sabire koristeći 52 pokazatelja
04:28
to create an aggregate score
on a scale of 0 to 100.
on a scale of 0 to 100.
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kako bi došao do ukupnog rezultata
na skali od 0 do 100.
na skali od 0 do 100.
04:33
And what we find is that there's
a wide diversity of performance
a wide diversity of performance
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I otkrili smo da postoje
velike razlike u uspješnosti
velike razlike u uspješnosti
04:36
in the world today.
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diljem svijeta.
04:38
The highest performing country,
Norway, scores 88.
Norway, scores 88.
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Najuspješnija zemlja, Norveška,
ima 88 bodova.
ima 88 bodova.
04:42
The lowest performing country,
Central African Republic, scores 31.
Central African Republic, scores 31.
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Najmanje uspješna zemlja,
Centralna Afrička Republika, ima 31 bod.
Centralna Afrička Republika, ima 31 bod.
04:47
And we can add up
all the countries together,
all the countries together,
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A možemo i zbrojiti sve zemlje zajedno,
04:49
weighting for the different
population sizes,
population sizes,
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uzimajući u obzir različite
veličine populacija,
veličine populacija,
04:52
and that global score is 61.
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i taj globalni uspjeh je 61.
04:56
In concrete terms,
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Konkretno,
04:57
that means that the average human being
is living on a level of social progress
is living on a level of social progress
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to znači da prosječno ljudsko biće
živi na razini društvenog napretka
živi na razini društvenog napretka
05:01
about the same of Cuba
or Kazakhstan today.
or Kazakhstan today.
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sličnog onome u današnjoj
Kubi ili Kazakstanu.
Kubi ili Kazakstanu.
05:05
That's where we are today: 61 out of 100.
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Tu se danas nalazimo: na 61 od 100.
05:08
What do we have to get to
to achieve the Global Goals?
to achieve the Global Goals?
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Dokle moramo stići
ne bismo li postigli Globalne ciljeve?
ne bismo li postigli Globalne ciljeve?
05:12
Now, the Global Goals
are certainly ambitious,
are certainly ambitious,
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Globalni ciljevi su
svakako ambiciozni,
svakako ambiciozni,
05:14
but they're not about turning the world
into Norway in just 15 years.
into Norway in just 15 years.
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ali oni ne iziskuju pretvaranje svijeta u
Norvešku u samo 15 godina.
Norvešku u samo 15 godina.
05:19
So having looked at the numbers,
my estimate is that a score of 75
my estimate is that a score of 75
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Stoga, nakon što sam proučio ove brojeve
moja procjena je da rezultat od 75 bodova
moja procjena je da rezultat od 75 bodova
05:23
would not only be a giant leap forward
in human well-being,
in human well-being,
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ne bi značio samo ogroman napredak u
ljudskom blagostanju,
ljudskom blagostanju,
05:27
it would also count as hitting
the Global Goals target.
the Global Goals target.
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nego bi se mogao računati i kao
postizanje mete Globalnih ciljeva.
postizanje mete Globalnih ciljeva.
05:31
So there's our target, 75 out of 100.
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Dakle, ovo je naša meta, 75 od 100.
05:34
Can we get there?
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Možemo li je ostvariti?
05:36
Well, the Social Progress Index
can help us calculate this,
can help us calculate this,
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Indeks društvenog napretka nam
može pomoći da to izračunamo,
može pomoći da to izračunamo,
05:39
because as you might have noticed,
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jer, kao što ste mogli uočiti,
05:40
there are no economic indicators in there;
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tu nema nikakvih ekonomskih pokazatelja;
05:43
there's no GDP or economic growth
in the Social Progress Index model.
in the Social Progress Index model.
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nema BDP-a ni ekonomskog rasta
u modelu Indeksa društvenog napretka.
u modelu Indeksa društvenog napretka.
05:48
And what that lets us do
is understand the relationship
is understand the relationship
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To nam omogućava da
razumijemo odnos
razumijemo odnos
05:51
between economic growth
and social progress.
and social progress.
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između ekonomskog rasta
i društvenog napretka.
i društvenog napretka.
05:55
Let me show you on this chart.
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Pokazat ću vam na ovom grafikonu.
05:57
So here on the vertical axis,
I've put social progress,
I've put social progress,
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Ovdje na okomitoj osi
označio sam društveni napredak,
označio sam društveni napredak,
06:00
the stuff the Global Goals
are trying to achieve.
are trying to achieve.
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stvari koje Globalni ciljevi
nastoje postići.
nastoje postići.
06:03
Higher is better.
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Čim više tim bolje.
06:04
And then on the horizontal axis,
is GDP per capita.
is GDP per capita.
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A na vodoravnoj osi
označen je BDP po glavi stanovnika.
označen je BDP po glavi stanovnika.
06:08
Further to the right means richer.
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Što desnije znači to bogatije.
06:10
And in there, I'm now going to put
all the countries of the world,
all the countries of the world,
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Tu ću sad postaviti
sve zemlje svijeta,
sve zemlje svijeta,
06:14
each one represented by a dot,
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svaku predstavlja jedna točka,
06:16
and on top of that I'm going to put
the regression line
the regression line
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a povrh toga postavit ću i
liniju regresije
liniju regresije
06:18
that shows the average relationship.
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koje prikazuje prosječan odnos.
06:21
And what this tells us
is that as we get richer,
is that as we get richer,
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To nam govori da
kako postajemo bogatiji,
kako postajemo bogatiji,
06:24
social progress does tend to improve.
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društveni napredak se doista poboljšava.
06:28
However, as we get richer,
each extra dollar of GDP
each extra dollar of GDP
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Međutim, kako postajemo bogatiji
svaki dodatan dolar BDP-a
svaki dodatan dolar BDP-a
06:32
is buying us less and less
social progress.
social progress.
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nam kupuje sve manje i manje
društvenog napretka.
društvenog napretka.
06:37
And now we can use this information
to start building our forecast.
to start building our forecast.
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Sada možemo pomoću ovih informacija
početi graditi svoju prognozu.
početi graditi svoju prognozu.
06:41
So here is the world in 2015.
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Ovdje je svijet u 2015.
06:44
We have a social progress score of 61
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Rezultat društvenog napretka nam je 61,
06:48
and a GDP per capita of $14,000.
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dok je BDP per capita 14000 dolara.
06:51
And the place we're trying to get to,
remember, is 75, that Global Goals target.
remember, is 75, that Global Goals target.
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A mi pokušavamo postići, podsjećam,
rezultat 75, tj. metu Globalnih ciljeva.
rezultat 75, tj. metu Globalnih ciljeva.
06:56
So here we are today,
$14,000 per capita GDP.
$14,000 per capita GDP.
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Dakle, danas se nalazimo ovdje,
BDP od 14000 dolara po glavi stanovnika.
BDP od 14000 dolara po glavi stanovnika.
07:00
How rich are we going to be in 2030?
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Koliko ćemo biti bogati 2030.?
07:02
That's what we need to know next.
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To je sljedeće što moramo znati.
07:04
Well, the best forecast we can find comes
from the US Department of Agriculture,
from the US Department of Agriculture,
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Pa, najbolja prognoza koju možemo pronaći
dolazi iz Odjela za poljoprivredu SAD-a,
dolazi iz Odjela za poljoprivredu SAD-a,
07:08
which forecasts 3.1 percent
average global economic growth
average global economic growth
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koji predviđa prosječan globalni
ekonomski rast od 3,1 posto
ekonomski rast od 3,1 posto
07:13
over the next 15 years,
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tijekom sljedećih 15 godina,
07:15
which means that in 2030,
if they're right,
if they're right,
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što znači da će,
ako su u pravu, 2030.
ako su u pravu, 2030.
07:18
per capita GDP will be about $23,000.
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BDP po glavi stanovnika biti 23000 dolara.
07:23
So now the question is:
if we get that much richer,
if we get that much richer,
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Dakle sada je pitanje:
ako postanemo toliko bogatiji,
ako postanemo toliko bogatiji,
07:25
how much social progress
are we going to get?
are we going to get?
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koliki ćemo društveni
napredak postići?
napredak postići?
07:28
Well, we asked a team
of economists at Deloitte
of economists at Deloitte
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Upitali smo tim
ekonomista u Deloittu
ekonomista u Deloittu
07:31
who checked and crunched the numbers,
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koji su provjerili brojeve
07:33
and they came back and said, well, look:
if the world's average wealth goes
if the world's average wealth goes
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te su nam došli i rekli, gledajte:
ako se prosječno svjetsko bogatstvo
ako se prosječno svjetsko bogatstvo
07:38
from $14,000 a year to $23,000 a year,
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popne s 14000 na 23000 dolara godišnje,
07:41
social progress is going to increase
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društveni napredak povećat će se
07:44
from 61 to 62.4.
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sa 61 na 62,4.
07:48
(Laughter)
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(Smijeh)
07:50
Just 62.4. Just a tiny increase.
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Samo 62,4. Vrlo sićušan napredak.
07:56
Now this seems a bit strange.
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To se čini pomalo čudnim.
07:57
Economic growth seems
to have really helped
to have really helped
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Ekonomski rast je čini se
doista pomogao
doista pomogao
08:00
in the fight against poverty,
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u borbi protiv siromaštva,
08:01
but it doesn't seem
to be having much impact
to be having much impact
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ali čini se da nema
velik utjecaj
velik utjecaj
08:04
on trying to get to the Global Goals.
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na postizanje Globalnih ciljeva.
08:06
So what's going on?
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Dakle, o čemu je riječ?
08:08
Well, I think there are two things.
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Radi se, mislim, o dvjema stvarima.
08:09
The first is that in a way,
we're the victims of our own success.
we're the victims of our own success.
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Prva je da smo na neki način
žrtve vlastitog uspjeha.
žrtve vlastitog uspjeha.
08:13
We've used up the easy wins
from economic growth,
from economic growth,
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Iskoristili smo lake pobjede
koje nam pruža ekonomski rast,
koje nam pruža ekonomski rast,
08:16
and now we're moving on
to harder problems.
to harder problems.
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i sad se suočavamo
s težim problemima.
s težim problemima.
08:19
And also, we know that economic growth
comes with costs as well as benefits.
comes with costs as well as benefits.
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Osim toga, znamo da ekonomski rast donosi
i troškove, a ne samo koristi.
i troškove, a ne samo koristi.
08:24
There are costs to the environment, costs
from new health problems like obesity.
from new health problems like obesity.
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To su troškovi za okoliš, troškovi za nove
zdravstvene probleme poput pretilosti.
zdravstvene probleme poput pretilosti.
08:29
So that's the bad news.
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To su loše vijesti.
08:31
We're not going to get to the Global Goals
just by getting richer.
just by getting richer.
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Nećemo postići Globalne ciljeve
pukim bogaćenjem.
pukim bogaćenjem.
08:36
So are the pessimists right?
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Jesu li onda pesimisti u pravu?
08:38
Well, maybe not.
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Pa, možda nisu.
08:39
Because the Social Progress Index
also has some very good news.
also has some very good news.
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Zato što Indeks društvenog napretka
donosi i neke vrlo dobre vijesti.
donosi i neke vrlo dobre vijesti.
08:44
Let me take you back
to that regression line.
to that regression line.
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Vratimo se na liniju regresije.
08:47
So this is the average relationship
between GDP and social progress,
between GDP and social progress,
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Znači ovo je prosječan odnos između
BDP-a i društvenog napretka,
BDP-a i društvenog napretka,
08:50
and this is what our
last forecast was based on.
last forecast was based on.
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i na tome se temelji naša
posljednja prognoza.
posljednja prognoza.
08:54
But as you saw already,
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Ali, kao što ste već vidjeli,
08:55
there is actually lots of noise
around this trend line.
around this trend line.
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postoji dosta buke oko ove
linije trenda.
linije trenda.
09:00
What that tells us, quite simply,
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Ono što nam to govori je, jednostavno,
09:02
is that GDP is not destiny.
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da BDP nije sudbina.
09:06
We have countries that are underperforming
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Imamo zemlje koje postižu slab uspjeh
09:09
on social progress,
relative to their wealth.
relative to their wealth.
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u društvenom napretku,
s obzirom na svoje bogatstvo.
s obzirom na svoje bogatstvo.
09:12
Russia has lots
of natural resource wealth,
of natural resource wealth,
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Rusija obiluje bogatstvom
prirodnih resursa,
prirodnih resursa,
09:14
but lots of social problems.
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ali i društvenim problemima.
09:16
China has boomed economically,
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Kina je doživjela ekonomski uspon,
09:19
but hasn't made much headway
on human rights or environmental issues.
on human rights or environmental issues.
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ali nije puno napredovala po
pitanjima ljudskih prava ili okoliša.
pitanjima ljudskih prava ili okoliša.
09:23
India has a space program
and millions of people without toilets.
and millions of people without toilets.
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Indija ima svemirski program
ali milijune ljudi bez zahoda.
ali milijune ljudi bez zahoda.
09:29
Now, on the other hand, we have countries
that are overperforming
that are overperforming
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S druge strane, imamo zemlje koje
postižu velik uspjeh
postižu velik uspjeh
09:32
on social progress relative to their GDP.
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u društvenom napretku
s obzirom na svoj BDP.
s obzirom na svoj BDP.
09:35
Costa Rica has prioritized education,
health and environmental sustainability,
health and environmental sustainability,
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Kostarika je na listu prioriteta stavila
obrazovanje, zdravstvo, održivost okoliša,
obrazovanje, zdravstvo, održivost okoliša,
09:41
and as a result, it's achieving
a very high level of social progress,
a very high level of social progress,
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i zbog toga postiže vrlo visoku
razinu društvenog napretka,
razinu društvenog napretka,
09:45
despite only having a rather modest GDP.
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unatoč dosta skromnom BDP-u.
09:49
And Costa Rica's not alone.
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Pritom, Kostarika nije jedina.
09:51
From poor countries like Rwanda
to richer countries like New Zealand,
to richer countries like New Zealand,
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Od siromašnih zemalja poput Ruande,
do bogatijih zemalja poput Novog Zelanda
do bogatijih zemalja poput Novog Zelanda
09:55
we see that it's possible to get
lots of social progress,
lots of social progress,
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vidimo da je moguće ostvariti
znatan društveni napredak,
znatan društveni napredak,
09:59
even if your GDP is not so great.
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čak i kad vam BDP nije osobito velik.
10:02
And that's really important,
because it tells us two things.
because it tells us two things.
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A to je jako važno,
jer nam ukazuje na dvije stvari.
jer nam ukazuje na dvije stvari.
10:06
First of all, it tells us that we already
in the world have the solutions
in the world have the solutions
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Prvo, to nam govori da u svijetu
već postoje rješenja
već postoje rješenja
10:11
to many of the problems
that the Global Goals are trying to solve.
that the Global Goals are trying to solve.
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mnogih problema koje Globalni ciljevi
nastoje riješiti.
nastoje riješiti.
10:15
It also tells us
that we're not slaves to GDP.
that we're not slaves to GDP.
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To nam govori i da
ne robujemo BDP-u.
ne robujemo BDP-u.
10:20
Our choices matter: if we prioritize
the well-being of people,
the well-being of people,
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Naši izbori su ključni: ako na liste
prioriteta stavimo dobrobit ljudi,
prioriteta stavimo dobrobit ljudi,
10:24
then we can make a lot more progress
than our GDP might expect.
than our GDP might expect.
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onda možemo ostvariti puno veći napredak
nego što bi naš BDP dao naslutiti.
nego što bi naš BDP dao naslutiti.
10:29
How much? Enough to get us
to the Global Goals?
to the Global Goals?
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Koliki? Dovoljan da postignemo
Globalne ciljeve?
Globalne ciljeve?
10:32
Well, let's look at some numbers.
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Pa, bacimo oko na neke brojeve.
10:33
What we know already: the world today
is scoring 61 on social progress,
is scoring 61 on social progress,
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Ono što već znamo: današnji svijet postiže
61 na ljestvici društvenog napretka,
61 na ljestvici društvenog napretka,
10:37
and the place we want to get to is 75.
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a želimo stići do 75.
10:40
If we rely on economic growth alone,
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Oslonimo li se samo na ekonomski rast,
10:42
we're going to get to 62.4.
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stići ćemo do 62,4.
10:45
So let's assume now that we can get
the countries that are currently
the countries that are currently
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Pretpostavimo da možemo podići
zemlje koje trenutno postižu
zemlje koje trenutno postižu
10:49
underperforming on social progress --
the Russia, China, Indias --
the Russia, China, Indias --
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slab uspjeh u društvenom napretku --
Rusija, Kina, Indija --
Rusija, Kina, Indija --
10:52
just up to the average.
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1300
samo do prosjeka.
10:54
How much social progress does that get us?
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Koliko nam društvenog napretka
to osigurava?
to osigurava?
10:56
Well, that takes us to 65.
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Pa, to nas podiže na 65.
10:59
It's a bit better, but still
quite a long way to go.
quite a long way to go.
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To je nešto bolje, ali nas
još uvijek čeka dalek put.
još uvijek čeka dalek put.
11:02
So let's get a little bit more
optimistic and say,
optimistic and say,
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Pokušajmo biti malo optimističniji,
i zapitajmo se
i zapitajmo se
11:04
what if every country
gets a little bit better
gets a little bit better
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što ako svaka zemlja postane malo bolja
11:07
at turning its wealth into well-being?
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u pretvaranju svog bogatstva u dobrobit?
11:10
Well then, we get to 67.
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U tom slučaju stižemo do 67.
11:13
And now let's be even bolder still.
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Probajmo sad još smionije.
11:16
What if every country in the world
chose to be like Costa Rica
chose to be like Costa Rica
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Što bi bilo kad bi svaka zemlja na svijetu
odabrala da bude poput Kostarike
odabrala da bude poput Kostarike
11:20
in prioritizing human well-being,
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u davanju prednosti ljudskoj dobrobiti,
11:22
using its wealth for the well-being
of its citizens?
of its citizens?
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i koristila bogatstvo za
dobrobit svojih građana?
dobrobit svojih građana?
11:25
Well then, we get to nearly 73,
very close to the Global Goals.
very close to the Global Goals.
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U tom slučaju došli bismo skoro do 73,
vrlo blizu Globalnim ciljevima.
vrlo blizu Globalnim ciljevima.
11:30
Can we achieve the Global Goals?
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Možemo li postići Globalne ciljeve?
11:32
Certainly not with business as usual.
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Nipošto ako nastavimo po starom.
11:35
Even a flood tide of economic growth
is not going to get us there,
is not going to get us there,
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Čak niti poplava ekonomskog rasta
nam neće pomoći u tome,
nam neće pomoći u tome,
11:39
if it just raises the mega-yachts
and the super-wealthy
and the super-wealthy
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ako samo povećava broj mega jahti
i super bogataša,
i super bogataša,
11:42
and leaves the rest behind.
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a ostatak svijeta ostavlja za sobom.
11:45
If we're going to achieve the Global Goals
we have to do things differently.
we have to do things differently.
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Ako želimo postići Globalne ciljeve
moramo drugačije postupati.
moramo drugačije postupati.
11:49
We have to prioritize social progress,
and really scale solutions
and really scale solutions
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Moramo dati prednost društvenom napretku
i doista proširiti rješenja
i doista proširiti rješenja
11:53
around the world.
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na čitav svijet.
11:54
I believe the Global Goals
are a historic opportunity,
are a historic opportunity,
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Vjerujem da su Globalni ciljevi
povijesna prilika,
povijesna prilika,
11:58
because the world's leaders
have promised to deliver them.
have promised to deliver them.
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jer su svjetski lideri
obećali da će ih ostvariti.
obećali da će ih ostvariti.
12:03
Let's not dismiss the goals
or slide into pessimism;
or slide into pessimism;
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Nemojmo ih odbaciti
niti zapasti u pesimizam;
niti zapasti u pesimizam;
12:07
let's hold them to that promise.
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hajdemo ih radije držati za riječ.
12:09
And we need to hold them to that promise
by holding them accountable,
by holding them accountable,
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A držat ćemo ih za riječ tako
što ćemo ih držati odgovornima,
što ćemo ih držati odgovornima,
12:13
tracking their progress all the way
through the next 15 years.
through the next 15 years.
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prateći njihov napredak cijelim putem
tijekom sljedećih 15 godina.
tijekom sljedećih 15 godina.
12:16
And I want to finish by showing you
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Želim završiti tako da vam pokažem
12:18
a way to do that, called
the People's Report Card.
the People's Report Card.
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2765
način kako to učiniti, a zove se
Narodna izvještajna karta.
Narodna izvještajna karta.
12:21
The People's Report Card brings together
all this data into a simple framework
all this data into a simple framework
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Narodna izvještajna karta okuplja sve ove
podatke u jednostavan okvir
podatke u jednostavan okvir
12:26
that we'll all be familiar
with from our school days,
with from our school days,
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koji je svima poznat još
od školskih dana, a služi
od školskih dana, a služi
12:28
to hold them to account.
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za pozivanje na odgovornost.
12:30
It grades our performance
on the Global Goals
on the Global Goals
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Ona ocjenjuje uspjeh u
postizanju ovih ciljeva
postizanju ovih ciljeva
12:32
on a scale from F to A,
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na skali od F do A,
12:36
where F is humanity at its worst,
and A is humanity at its best.
and A is humanity at its best.
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5093
na kojoj F predstavlja čovječanstvo
u najlošijem, a A u najboljem izdanju,
u najlošijem, a A u najboljem izdanju,
12:41
Our world today is scoring a C-.
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4771
Naš svijet danas ima ocjenu minus C.
12:47
The Global Goals are all about
getting to an A,
getting to an A,
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3429
Globalni ciljevi usmjereni su na
postizanje A,
postizanje A,
12:50
and that's why we're going to be updating
the People's Report Card annually,
the People's Report Card annually,
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i zato ćemo ažurirati svoje izvještajne
karte na godišnjoj bazi,
karte na godišnjoj bazi,
12:54
for the world and for all
the countries of the world,
the countries of the world,
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za svijet u cjelini,
i za pojedinačne zemlje,
i za pojedinačne zemlje,
12:57
so we can hold our leaders to account
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kako bismo svoje vođe držali odgovornima
13:00
to achieve this target
and fulfill this promise.
and fulfill this promise.
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da postignu ovaj cilj
i ispune ovo obećanje.
i ispune ovo obećanje.
13:05
Because getting to the Global Goals will
only happen if we do things differently,
only happen if we do things differently,
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Jer Globalni ciljevi će biti ostvareni
samo ako budemo postupali drugačije,
samo ako budemo postupali drugačije,
13:09
if our leaders do things differently,
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ako naši vođe budu postupali drugačije,
13:12
and for that to happen,
that needs us to demand it.
that needs us to demand it.
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3897
a da bi se to dogodilo,
moramo to i zahtijevati.
moramo to i zahtijevati.
13:16
So let's reject business as usual.
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Odbacimo uobičajen način poslovanja.
13:20
Let's demand a different path.
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Zahtijevajmo drugačiji put.
13:23
Let's choose the world that we want.
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Izaberimo svijet koji želimo.
13:28
Thank you.
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Hvala vam.
13:29
(Applause)
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(Pljesak)
13:34
Bruno Giussani: Thank you, Michael.
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Bruno Giussani: Hvala ti, Michaele.
13:38
Michael, just one question:
the Millennium Development Goals
the Millennium Development Goals
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Michaele, samo jedno pitanje:
Milenijski ciljevi razvoja
Milenijski ciljevi razvoja
13:41
established 15 years ago,
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uspostavljeni prije 15 godina,
13:43
they were kind of applying
to every country
to every country
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primjenjivali su se na neki način
na sve zemlje
na sve zemlje
13:46
but it turned out to be really
a scorecard for emerging countries.
a scorecard for emerging countries.
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ali ispalo je da su zapravo bili
ocjena za zemlje u razvoju.
ocjena za zemlje u razvoju.
13:49
Now the new Global Goals
are explicitly universal.
are explicitly universal.
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2452
Globalni ciljevi su sad
izričito univerzalni.
izričito univerzalni.
13:52
They ask for every country to show action
and to show progress.
and to show progress.
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Oni od svake zemlje traže da poduzme
mjere i pokaže napredak.
mjere i pokaže napredak.
13:56
How can I, as a private citizen,
use the report card
use the report card
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Kako ja kao privatan građanin mogu
koristiti izvještajnu kartu
koristiti izvještajnu kartu
13:59
to create pressure for action?
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u stvaranju pritiska za poduzimanje mjera?
14:02
Michael Green: This is a really important
point; it's a big shift in priorities --
point; it's a big shift in priorities --
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Michael Green: Ovo je jako važno pitanje;
radi se o velikom pomaku u prioritetima,
radi se o velikom pomaku u prioritetima,
14:06
it's no longer about poor
countries and just poverty.
countries and just poverty.
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a ne samo o siromašnim zemljama
i siromaštvu.
i siromaštvu.
14:08
It's about every country.
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Radi se o svakoj zemlji.
14:09
And every country is going to have
challenges in getting to the Global Goals.
challenges in getting to the Global Goals.
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A svaka zemlja će biti suočena s izazovima
u postizanju Globalnih ciljeva.
u postizanju Globalnih ciljeva.
14:13
Even, I'm sorry to say, Bruno,
Switzerland has got to work to do.
Switzerland has got to work to do.
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Čak i, žao mi je što moram reći Bruno,
Švicarska ima posla pred sobom.
Švicarska ima posla pred sobom.
14:16
And so that's why we're going to produce
these report cards in 2016
these report cards in 2016
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Iz tog razloga ćemo proizvesti te
izvještajne karte u 2016.
izvještajne karte u 2016.
14:20
for every country in the world.
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za svaku zemlju u svijetu.
14:21
Then we can really see, how are we doing?
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Tada ćemo moći vidjeti kako napredujemo.
14:23
And it's not going to be rich countries
scoring straight A's.
scoring straight A's.
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I neće se dogoditi da bogate zemlje
dobivaju čiste petice.
dobivaju čiste petice.
14:26
And that, then, I think,
is to provide a point of focus
is to provide a point of focus
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A to će, mislim, pružiti točku fokusa
14:29
for people to start demanding action
and start demanding progress.
and start demanding progress.
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kako bi ljudi mogli početi zahtijevati
akciju i napredak.
akciju i napredak.
14:32
BG: Thank you very much.
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BG: Hvala lijepa.
14:34
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Michael Green - Social progress expertMichael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens.
Why you should listen
In his book Philanthrocapitalism (co-authored with Economist business editor Matthew Bishop), Michael Green defined a new model for social change built on partnerships between wealthy businesses, governments and community organizations. Shortly thereafter, Bishop floated the idea of a “Social Competiveness Index,” the idea that one day countries would compete with one another to be the most socially advanced, in the same way as they now compete to be economic top dog. Green loved it and decided to turn it into reality.
Teaming up with Avina's president Brizio Biondi-Morra, Sally Osberg of the Skoll Foundation and many other thought leaders from businesses and foundations, he began work on what would become the Social Progress Imperative, of which he's now CEO. Later they were joined by Harvard management guru Michael E. Porter, who became chairman of the SPI's advisory board. The first Social Progress Index was published in 2014.
Michael Green | Speaker | TED.com