TED@NYC
Sally Kohn: Don't like clickbait? Don't click
Sally Kohn: Tidak suka clickbait? Jangan klik
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Sally Kohn - Political pundit
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio
Sally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone. Full bio
Double-click the English transcript below to play the video.
00:12
So recently,
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Akhir-akhir ini,
00:14
some white guys and some black women
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beberapa laki-laki kulit putih
dan wanita kulit hitam
dan wanita kulit hitam
00:17
swapped Twitter avatars, or pictures online.
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saling bertukar avatar Twitter,
atau gambar online.
atau gambar online.
00:19
They didn't change their content,
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Kontennya tetap sama,
00:21
they kept tweeting the same as usual,
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mereka masih membuat kicauan
yang sama,
yang sama,
00:22
but suddenly, the white guys noticed
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namun tiba-tiba,
laki-laki kulit putih menyadari
laki-laki kulit putih menyadari
00:25
they were getting called the n-word all the time
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mereka kerap mendapat perlakuan rasis
00:27
and they were getting the worst kind of online abuse,
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dan mendapat perlakuan kasar
secara online,
secara online,
00:30
whereas the black women all of a sudden
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sementara para wanita kulit hitam merasa
00:32
noticed things got a lot more pleasant for them.
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mereka diperlakukan dengan lebih baik.
00:35
Now, if you're my five-year-old,
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Jika Anda anak saya yang masih 5 tahun,
00:37
your Internet consists mostly of puppies and fairies
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Internet Anda mungkin isinya
sebagian besar anak anjing atau peri
sebagian besar anak anjing atau peri
00:41
and occasionally fairies riding puppies.
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dan terkadang peri yang
menaiki anak anjing.
menaiki anak anjing.
00:43
That's a thing. Google it.
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Ada lho. Coba saja cari di Google.
00:46
But the rest of us know that the Internet
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Namun kita semua tahu bahwa Internet
00:48
can be a really ugly place.
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bisa sangat kejam.
00:51
I'm not talking about the kind of colorful debates
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Saya tidak berbicara tentang
berbagai macam debat
berbagai macam debat
00:54
that I think are healthy for our democracy.
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yang menurut saya baik
bagi demokrasi kita.
bagi demokrasi kita.
00:56
I'm talking about nasty personal attacks.
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Saya berbicara tentang serangan personal.
00:59
Maybe it's happened to you, but it's at least
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Mungkin Anda pernah mengalaminya,
01:01
twice as likely to happen, and be worse,
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kemungkinan terjadinya 2 kali lebih besar,
atau lebih buruk
atau lebih buruk
01:04
if you're a woman, a person of color, or gay,
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jika Anda wanita, kulit berwarna,
atau gay,
atau gay,
01:06
or more than one at the same time.
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atau ketiga-tiganya.
01:08
In fact, just as I was writing this talk,
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Sebenarnya, ketika saya
mempersiapkan seminar ini,
mempersiapkan seminar ini,
01:11
I found a Twitter account called @SallyKohnSucks.
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Saya menemukan akun Twitter
bernama @SallyKohnSucks.
bernama @SallyKohnSucks.
01:16
The bio says that I'm a
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Biografinya tertulis sebagai
01:19
"man-hater and a bull dyke and the only
thing I've ever accomplished with my career
thing I've ever accomplished with my career
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"pembenci pria dan lesbian maskulin dan
puncak pencapaian karier saya
puncak pencapaian karier saya
01:22
is spreading my perverse sexuality."
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adalah menyebarkan
seksualitas sesat saya."
seksualitas sesat saya."
01:25
Which, incidentally, is only a third correct.
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Yang tidak sengaja sepertiganya benar.
01:27
I mean, lies! (Laughter)
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Maksud saya, bohong! (Tertawa)
01:33
But seriously, we all say we hate this crap.
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Kita semua bilang
kita benci hal semacam ini.
kita benci hal semacam ini.
01:35
The question is whether you're willing to make
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Pertanyaannya apakah Anda mau
01:36
a personal sacrifice to change it.
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berkorban untuk mengubahnya.
01:40
I don't mean giving up the Internet.
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Maksud saya bukan stop memakai
internet
internet
01:41
I mean changing the way you click,
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Maksud saya mengubah cara Anda mengklik,
01:44
because clicking is a public act.
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karena mengklik sesuatu
adalah tindakan publik.
adalah tindakan publik.
01:47
It's no longer the case
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Bukan zamannya lagi
01:48
that a few powerful elites control all the media
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beberapa elit tertentu
mengontrol seluruh media
mengontrol seluruh media
01:51
and the rest of us are just passive receivers.
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dan sisanya hanya penerima pasif.
01:53
Increasingly, we're all the media.
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Kita semua adalah media.
01:56
I used to think, oh, okay, I get dressed up,
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Saya dulu berpikir, saya bersiap-siap,
01:59
I put on a lot of makeup,
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memakai make-up,
02:01
I go on television, I talk about the news.
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tampil di TV, menyampaikan berita.
02:03
That is a public act of making media.
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Itu adalah tindakan membuat media
secara publik.
secara publik.
02:06
And then I go home and I browse the web
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Lalu saya pulang dan menelusuri dunia maya
02:08
and I'm reading Twitter,
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dan membaca Twitter,
02:09
and that's a private act of consuming media.
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dan itu mengkonsumsi media
secara pribadi.
secara pribadi.
02:11
I mean, of course it is. I'm in my pajamas.
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Tentu saja. Saya memakai baju tidur.
02:14
Wrong.
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Salah.
02:16
Everything we blog, everything we Tweet,
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Semua yang kita blog,
yang kita kicaukan,
yang kita kicaukan,
02:18
and everything we click
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dan semua yang kita klik
02:21
is a public act of making media.
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adalah tindakan publik
membuat media.
membuat media.
02:24
We are the new editors.
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Kita adalah para editor baru.
02:26
We decide what gets attention
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Kita yang memutuskan
apa yang populer
apa yang populer
02:28
based on what we give our attention to.
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tergantung apa yang kita
beri perhatian.
beri perhatian.
02:31
That's how the media works now.
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Ini cara media bekerja kini.
02:32
There's all these hidden algorithms that decide
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Ada banyak algoritma
tersembunyi yang memutuskan
tersembunyi yang memutuskan
02:34
what you see more of and what we all see more of
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apa yang Anda lihat dan
saksikan lebih banyak
saksikan lebih banyak
02:37
based on what you click on,
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berdasarkan apa yang Anda klik,
02:38
and that in turn shapes our whole culture.
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dan itu membentuk peradaban
di masa depan kita.
di masa depan kita.
02:42
Over three out of five Americans think we have
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Lebih dari 3 dari 5 warga Amerika pikir
02:44
a major incivility problem in our country right now,
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kita punya masalah ketidaksopanan di
negara kita sekarang,
negara kita sekarang,
02:48
but I'm going to guess that at least three out of five
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tapi saya tebak sekitar 3 dari 5
02:50
Americans are clicking on the same insult-oriented,
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warga Amerika mengklik konten
berbau cibiran,
berbau cibiran,
02:54
rumor-mongering trash that feeds
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sampah gosip yang membakar
02:56
the nastiest impulses in our society.
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hasrat hati paling buruk
dalam masyarakat kita.
dalam masyarakat kita.
02:59
In an increasingly noisy media landscape,
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Di era media yang semakin bising sekarang,
03:03
the incentive is to make more noise to be heard,
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orang punya insentif untuk membuat
kebisingan agar didengarkan,
kebisingan agar didengarkan,
03:07
and that tyranny of the loud
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dan tirani kebisingan itu
03:10
encourages the tyranny of the nasty.
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mendorong tirani kebencian.
03:13
It does not have to be that way.
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Sebenarnya tidak harus begitu.
03:16
It does not.
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Tidak.
03:17
We can change the incentive.
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Kita bisa mengubah insentifnya.
03:20
For starters, there are two things we can all do.
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Ada dua hal yang bisa dilakukan.
03:22
First, don't just stand by the sidelines
when you see someone getting hurt.
when you see someone getting hurt.
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Pertama, jangan hanya menonton
ketika Anda lihat seseorang disakiti.
ketika Anda lihat seseorang disakiti.
03:26
If someone is being abused online, do something.
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Jika seseorang disakiti secara online,
lakukan sesuatu.
lakukan sesuatu.
03:30
Be a hero. This is your chance.
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Jadi pahlawan. Ini kesempatan Anda.
03:32
Speak up. Speak out. Be a good person.
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Bicaralah. Dengan tegas.
Jadi orang baik.
Jadi orang baik.
03:34
Drown out the negative with the positive.
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Hilangkan yang negatif
dengan yang positif.
dengan yang positif.
03:36
And second, we've got to stop clicking
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Kedua, kita harus berhenti mengklik
03:40
on the lowest-common-denominator, bottom-feeding
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umpan tautan tentang hal sepele,
03:42
linkbait.
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dan remeh temeh.
03:43
If you don't like the 24/7 all Kardashian
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Jika Anda tidak suka berita Kardashian
selama 24 jam, 7 hari seminggu
selama 24 jam, 7 hari seminggu
03:47
all the time programming,
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muncul setiap saat,
03:49
you've got to stop clicking on the stories
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berhentilah mengklik berita
03:51
about Kim Kardashian's sideboob.
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tentang payudara Kim Kardashian.
03:55
I know you do it. (Applause)
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Saya tahu Anda melakukannya (Tepuk tangan)
03:57
You too, apparently.
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Anda juga, kan.
03:59
I mean, really, same example:
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Contoh yang sama:
04:00
if you don't like politicians calling each other names,
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jika Anda tidak suka
politisi saling menghujat,
politisi saling menghujat,
04:03
stop clicking on the stories
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berhentilah mengklik berita
04:05
about what one guy in one party called
the other guy in the other party.
the other guy in the other party.
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bagaimana satu politisi menghujat
politisi di partai lain.
politisi di partai lain.
04:08
Clicking on a train wreck just pours gasoline on it.
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Mengklik suatu hanya
akan semakin membakarnya.
akan semakin membakarnya.
04:10
It makes it worse, the fire spreads.
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Ia memperburuk keadaan,
menyebarkannya.
menyebarkannya.
04:12
Our whole culture gets burned.
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Seluruh peradaban kita ikut rusak.
04:16
If what gets the most clicks wins,
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Jika yang mendapat paling
banyak klik yang menang,
banyak klik yang menang,
04:20
then we have to start shaping the world we want
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maka kita harus mulai membentuk
dunia yang kita inginkan
dunia yang kita inginkan
04:22
with our clicks,
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dengan klik kita,
04:24
because clicking is a public act.
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karena mengklik adalah
tindakan publik.
tindakan publik.
04:28
So click responsibly. Thank you.
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Maka klik dengan tanggung jawab.
Terima kasih.
Terima kasih.
04:31
(Applause)
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(Tepuk tangan)
ABOUT THE SPEAKER
Sally Kohn - Political punditSally Kohn searches for common ground among political foes by focusing on the compassion and humanity in everyone.
Why you should listen
Sally Kohn has a powerful vision for a more united United States. She's a columnist and a political commentator for CNN, and she is working on a book about hate that will be published in the spring of 2018. As a former contributor to Fox News, this progressive lesbian sparred with some of the most conservative minds on television and has sifted through hundreds of letters of hate mail a day. But she deeply believes in finding our common humanity, political differences aside. Before we can achieve political correctness, we must first establish emotional correctness — and this will ignite conversations that lead to real change.
Kohn has appeared on Fox, MSNBC and CNN and has written for The Daily Beast, Salon, The Atlantic and TIME Magazine.
Sally Kohn | Speaker | TED.com